Mirinda Rothrock, President of the Decatur Regional Chamber of Commerce is our guest this week to talk about why it is so vital to align your programming with your advocacy efforts.
In this episode, Mirinda shares how you can show the value of your advocacy efforts to your members through your programming. She shares a great example from her community regarding a minimum wage increase and how the Chamber collected data, worked as the voice of business in opposition to the minimum wage increase, and how they are now focusing their programming on how they can help the business community adjust to the coming changes.
Through some job specific programming, the Chamber is able to reach other employees at a business beyond the primary rep or owner which allows that member business to better recognize the value that the Chamber provides for their business.
If you would like to connect with Mirinda about what she has shared in this episode or about how she aligns her programs with advocacy efforts, you can reach out to her by email at mirinda.rothrock@decaturchamber.com.
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