Category: Podcast Episode

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Norma Lansing from the Effingham Chamber of Commerce is our guest this week in our 2019 ACCE Chamber of Year Finalist Series.

The Effingham County Chamber is located in central Illinois in the heart of the countries transportation network.  The population during the work day swells three times with all those coming to Effingham for employment.   

The Effingham County Chamber’s Business Outreach Center is a program facilitated by active business people, as well as retired business people, looking to give back to the business community and promote the growth of Effingham County.  The Business Outreach Center serves client needs from helping with business development, finding manufacturers to help take ideas to the next step and connecting businesses with mentors.  The Chamber is excited about the growth of the Effingham Regional Incubator Network and the opportunity for individuals and businesses to find workspace at any of their locations. 

The Effingham County Chamber promotes that when a business joins the Chamber, so do the employees.  The Chamber has created a poster for employers to post to let employees know about member opportunities that are available to them through the businesses membership. One way the Chamber has leveraged this idea to get the employees active in the Chamber is to offer scholarship opportunities each year – only available to employees and their families.

The Effingham Regional Career Academy is a collaborative effort of the Chamber, the community college and six area high schools.  They are focused on five career areas that meet the needs of their communities.  They are looking forward to the construction of a 36,000 square foot facility for these students to come together and collaborate while learning about local employment opportunities.

One philosophy of the Effingham County Chamber is: We are stronger when we work together.  If you’d like to connect with Norma Lansing to learn more about what’s been successful for the Effingham County Chamber please feel free to contact her.

nlansing@effinghamcountychamber.com

(217) 342-4147

Learn more at effinghamcountychamber.com.

In your mission to be a great Chamber, consider delegating to an award-winning publisher and Chamber partner like Community Matters, Inc. for your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication and a smooth source of non-dues revenue. Click here to receive a bid for your next publication.

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This week our guest is Michelle Bundren, President and CEO of the Murray-Calloway County Chamber of Commerce and recipient of the 2019 ACCE Chamber of the Year award. 

The Murray-Calloway County Chamber of Commerce represents about 600 members and roughly 10,000 employees in the far west corner of Kentucky. 

Over the past 5 years the Murray-Calloway County Chamber has worked to rebrand the Chamber in an effort to identify themselves as leaders, set high expectations for their events and to provide quality representation for their sponsors.  To accomplish this, the Chamber partnered with a local graphic designer and utilized Canva, an affordable tool for small chambers, to provide a very professional brand to be seen throughout the community and on social media.

The Murray-Calloway County Chamber has seen success in utilizing the Go Local campaign to highlight the small businesses that make up roughly 65% of their membership.

The Chamber has established themselves as problem solvers for local businesses as they continually work with the city of Murray to provide education and tools to those wanting to set up new businesses in the city.  Through their efforts they’ve been able to identify and overcome pain points seen when starting a business, thus reducing the time and simplifying the effort of getting started.  Building a relationship of trust with their local government has allowed for some really awesome growth in the community.

The Murray-Calloway County Chamber has seen a benefit to diversifying their Board to provide representation to a broad section of business owners and across all segments of business.  Michelle would suggest listening to the data you have, be engaged with your members, and be willing to make changes.  By focusing on the needs of the community Chamber’s can bring people together to do great things.

Michelle and the Murray-Calloway County Chamber of Commerce are active on all social media platforms, via email, or phone to discuss any of the topics discussed in this episode.

michelle@mymurray.com,

(270) 753-5171

Learn more at mymurray.com.

In your mission to be a great Chamber, consider delegating to an award-winning publisher and Chamber partner like Community Matters, Inc. for your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication and a smooth source of non-dues revenue. Click here to receive a bid for your next publication.

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Derek Miller, President of the Salt Lake Chamber of Commerce is our guest on this week’s episode in our ACCE Chamber of the Year Finalist Series.  Derek has been called “an architect of economic opportunity” and has been instrumental in developing Utah into one of the fastest growing economies in the United States. 

The Salt Lake Chamber is a has the capitol city in its name, but is state wide in its reach, scope and mission. The Salt Lake Chamber celebrated its 130^th anniversary last year and is one of only three organizations that pre-dates Utah’s statehood. The State of Utah is going on its 3^rd year as the fastest growing economy in the United States and the fastest growing state population.  The amazing quality of life that Utah offers its residents and businesses remain the focus of the Chamber.

One way the Salt Lake Chamber has created value for their Chamber was through the creation of Utah Community Builders, a foundation focused on local social issues.  Through the work of the foundation the Salt Lake Chamber has been able to make a positive impact in the community, as well as change the conversation with businesses regarding their Chamber membership. 

Intentional planning and hard work has made Utah into one of the fastest growing economies in America.  Derek discusses how the Chamber’s partnership with local and federal government has contributed to the success as well as facing the challenges that come with a fast growing economy.

If you would like to connect with Derek Miller on any of the topics discussed, he can be reached by email or phone.

dmiller@slchamber.com

801-328-5073

In your mission to be a great Chamber, consider delegating to an award-winning publisher and Chamber partner like Community Matters, Inc. for your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication and a smooth source of non-dues revenue. Click here to receive a bid for your next publication.

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Justin Starlin, President of the Wooster Area Chamber of Commerce in Ohio is our guest for this episode in our series of 2019 Chamber of the Year Finalists.  Justin comes from a background in Economic and Community Development which is a great fit for the Wooster area.  Wooster is a strong manufacturing community with national brands like Daisy, Gojo Industries, and Smuckers nearby.

Because of the strong manufacturing influence in the Wooster area, the Chamber promotes a Manufacturing Day each year to build awareness of the local manufacturing industry to high school students and the opportunity for employment.  Last year (2018) this Manufacturing Day event brought out 700 students from 13 school districts to visit 18 manufacturing partners.

The Wooster Area Chamber takes pride in being unique in how they do things so they can stay fresh and show their value to the community.  One way the Chamber does this is through a monthly newsletter.  Many Chambers produce a newsletter, but the Wooster Chamber produces a 16-page newsletter each month and mails it out 23,000 copies to members and non-member businesses alike as well as to residents.  Doing this helps to educate the community on the impact the Chamber has in the community, upcoming events, and it continues to build the Chamber’s brand.  The Chamber also utilizes social media but they are cautious to not abuse that form of communication.  Between the printed newsletter and the social media impressions, they are able to provide great value to for their sponsorships.

In the vein of being unconventional, the Wooster Chamber has an annual dinner…with a twist.  Last year, they utilized an iconic building in their community which was the former Rubbermaid headquarters to host their annual dinner.  This facility is the new home to Gojo Industries (makers of Purell) so those who attended the dinner were able to see the facility.  Wooster has a population of about 28,000 people and there were 960 people at this dinner!

The Wooster Chamber also hosts and Octoberfest which they call Woosterfest in their downtown area.  In an effort to attract a younger crowd, they brought in new vendors with craft beers and they introduced Wiener Dog Races!  You can see what this looks like below.

Please visit woosterchamber.com to connect with Justin Starlin or to learn more about the Wooster Area Chamber.

In your mission to be a great Chamber, consider delegating to an award-winning publisher and Chamber partner like Community Matters, Inc. for your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication and a smooth source of non-dues revenue. Click here to receive a bid for your next publication.

Listen on: Apple Podcasts, Google Podcast, Spotify, Stitcher

The Longview Chamber of Commerce was recently named “2019 Chamber of the Year” for their category. In this episode, I visit with Dave Jochum who serves as the Director of Business & Membership Development at the Longview Chamber to better understand the programs and initiatives that are setting Longview apart. The two programs Dave highlights in our interview are in line with the Chamber’s R.E.A.C.H. initiative which stands for Redevelopment, Education, Advocacy, Collaboration, and Health.

Dave shares the Chamber’s experience within the current redevelopment focus in Longview. There was a need for about $104 million in improvements throughout the city, including improvements Downtown, relocating a fire department, trails, and some street adjustments. In order to finance these projects a bond needed to be passed . The Chamber rallied behind the bond initiative and saw their efforts pay off with a much larger than normal voter turn out, and it resulted in a 2-1 passage of the bond.

Dave also shares with us the Chamber’s role in the East Texas Advanced Manufacturing Academy. There was as in many communities a workforce need and the local manufacturing companies wanted to connect with the high school students to fill this void. The funding to create the East Texas Advanced Manufacturing Academy came primarily from the Chamber Foundation and from the Longview Economic Development Corporation.

If you would like to connect with Dave Jochum, he can be reached at longviewchamber.com or on social media on Facebook, Instagram, Twitter, and LinkedIn.

In your mission to be a great Chamber, consider delegating to an award-winning publisher and Chamber partner like Community Matters, Inc. for your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication and a smooth source of non-dues revenue. Click here to receive a bid for your next publication.

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Our guest this week is Kevin Sheilley, President & CEO of the Ocala/Marion County Chamber & Economic Partnership (CEP) in Florida as we continue with our Chamber of the Year Finalist Series.

Around 2011-2012, the Chamber and Economic Development went through a merger. At the time, it provided an opportunity for the Chamber to do some soul searching and figure out what their role should be in the community. This soul searching led to some of the great programs and successes which propelled the CEP to become a finalist for 2019 Chamber of the Year!

As I visited with Kevin, he showcased how Ocala is the horse capital of the world. The equine industry brings in around $2.6 billion to the local economy. With such a large horse industry in Ocala, the CEP decided to have dedicated staff to promote their Equine Engagement Initiative. Through collecting data, they have found that an equine tourist spends on average approximately $3,000 daily on things that are not horse related. In 2021, Ocala will see the opening of a brand new, $400 million World Equestrian Center which will host many of the equine related events in the area.

The other program that Kevin highlighted was their NEXTworks Talent Initiative. This program provides a skills based education to high school students through a partnership with the school district and the local colleges (Marion Technical College and The College of Central Florida). The goal of this program is to focus on the 3 E’s, Employment, Enlist, & Enroll. By the time a student graduates high school they should be ready to take their next step through one of these 3 options.

Kevin shares great advice during our interview. He mentions that we should BBQ our sacred cows and think outside of the box. He also talks about the importance of viewing Chamber members as partners who are looking for a return on their investment.

If you would like to connect with Kevin Sheilley, you can find him on Facebook or you can visit ocalacep.com.

In your mission to be a great Chamber, consider delegating to an award-winning publisher and Chamber partner like Community Matters, Inc. for your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication and a smooth source of non-dues revenue. Click here to receive a bid for your next publication.

Listen on: Apple Podcasts, Google Podcast, Spotify, Stitcher

Our guest this week is Kent Oyler, President & CEO of Greater Louisville Inc. (GLI) in Kentucky as we continue with our Chamber of the Year Finalist Series.

GLI was recently awarded Chamber of the Year for the large Chamber category.  Just 5 years ago, GLI was on the verge of going out of business.  Since then many changes have happened including a re-branding, a new strategy, an 85% staff turnover, changing their executive structure twice, and they drafted Kent Oyler as their president from the Board of Directors.  Kent has an extensive background in entrepreneurship and he has brought his business knowledge to GLI to help turn their organization around. These changes led them to be a finalist for Chamber of the Year in 2018 and then come back in 2019 to win Chamber of the Year!

One of the initiatives Kent shared came from some soul searching at their Chamber to figure out where they could make a difference and not be in competition with other organizations or businesses.  This brainstorming led GLI to start an Association Healthcare Plan for businesses with 2-50 employees.  Many of the participants are saving an average of 20% on their healthcare expenses and GLI has significantly increased their non-dues revenue.

Kent also shared with us GLI’s theme for this year – “Year of the Entrepreneur”.  This entrepreneurial focus helped get Louisville on Steve Case’s “Rise of the Rest”.  GLI also created an event called Evening of Entrepreneurship where they had speakers and gave a state of entrepreneurship address.  Just this year, GLI has helped get 26 start-up’s off the ground!  They feature what they call “Million Dollar Babies” which are start-ups that have earned one million dollars in revenue or raised a million dollars from a single round of equity.  Last year, there were 17 Million Dollar Babies! This discussion contains much more great content given Kent’s background as a serial entrepreneur.  

You can learn more about Louisville at liveinlou.com.  You can also connect with Kent Oyler on LinkedIn and Twitter by searching his name or @glichamber on any of the other social media platforms.

In your mission to be a great Chamber, consider delegating to an award-winning publisher and Chamber partner like Community Matters, Inc. for your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication and a smooth source of non-dues revenue. Click here to receive a bid for your next publication.

Listen on: Apple Podcasts, Google Podcast, Spotify

Kit Cramer from the Asheville Area Chamber of Commerce in North Carolina joins us for our fourth episode of our “Chamber of the Year Finalist Series”.  The Asheville Area Chamber was recently named Chamber of the Year for 2019 in their category.

Kit introduces a couple of the programs that the Asheville Area Chamber is involved with that are gaining momentum and catching the attention of ACCE.

The first program Kit talks about is a partnership that the Asheville Chamber has developed with their neighboring Haywood Chamber.  Asheville is a much larger Chamber than rural Haywood and has had a lot of resources available over the years to promote Haywood’s city, economic development, and tourism.  In this partnership with the Haywood Chamber, they are able to bridge the gap between the urban and rural divide.  By unifying these efforts, Haywood is able to leverage the name and strong infrastructure of Asheville and the Asheville Chamber is able to share templates for other programs and leads for economic development.

Another great program Kit addressed is called Woman Up.  This is a business woman’s organization with a quarterly program for women in business (and for a few smart men).  The Woman Up program focuses on helping these business women build their network, find and work with mentors, and build a toolkit of resources.  The program has a different theme each quarter but tends to include a breakfast, speakers, panels, breakouts, stories, and much more.  One of the recent speakers was Dr. Christine Darden, a mathematician, data analyst, and aeronautical engineer who devoted much of her 40-year career in aerodynamics at NASA and is one of the “Hidden Figures” the movie was based upon.

At the Woman Up meetings, the Chamber integrates Menti into presentations to get instant polling feedback that they can display on screen for the audience to see live results.

Woman Up is a very lucrative program for non-dues revenue for the Asheville Chamber.  In it’s first year, sales and sponsorships grossed around $53,000 and netted about $20,000.  In the second year, they grossed $126,000 and netted about $72,000!  The Chamber is now able to offer scholarships or reduced fees allowing for a more diverse group of women to attend.  More information about the Woman Up program can be found by clicking here.

If you would like to connect with Kit Cramer about anything she discussed in this episode or about how they are doing things at the Asheville Area Chamber, she can be reached by email at kcramer@ashevillechamber.org.

In your mission to be a great Chamber, consider delegating to an award-winning publisher and Chamber partner like Community Matters, Inc. for your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication and a smooth source of non-dues revenue. Click here to receive a bid for your next publication.

Listen on: Apple Podcasts, Google Podcast, Spotify

The third episode in our “Chamber of the Year Finalist Series” features Joe Unterreiner from the Kalispell Chamber of Commerce in Montana.  Joe highlights the two programs that they submitted on their application for Chamber of the Year.  One program was based around infrastructure while the other was based around workforce.

The infrastructure program involved going after and winning a federal build grant which was a national competition for highway projects.  Kalispell is near Glacier National Park and sees a large increase in tourism, with numbers around 3 million visitors, during the Summer months.  Kalispell is 120 miles North of the nearest interstate.  This build grant is targeted to expand their main highway from 2 lanes to 4 lanes.  

This campaign really started to grow because of the Chamber’s grass roots effort.  The Chamber has approximately 750 members but there are around 4,500 reps within those member businesses.  The Chamber reached out to all 4,500 member reps to build the momentum and to inform the community of the need for this highway project.  The Chamber led a task force of 14 locals from Kalispell to travel to Washington D.C. and lobby for this 12.75 million dollar highway project.

The other program Joe discussed focused on manufacturing and innovation in relation to the workforce in their community.  Kalispell is known for their wood products and their timber industry both of which are reasons why Kalispell is so attractive to tourism.  Kalispell also has manufacturing plants for food, electronics, machinery, and many others that offer good pay, full benefits, and provide for a strong tax base.

The first Friday in October is celebrated as National Manufacturing Day.  The Kalispell Chamber has really latched on to this day to conduct tours and forums with respect to all the possible manufacturing career opportunities.  They encourage educators and school counselors to bring awareness to the great careers in manufacturing where graduating students can earn a good living wage without a 4-year degree.  Joe pointed out that manufacturing is not necessarily a blue collar career any more.  With technology increasing faster than ever before, much of manufacturing now requires more IT and high tech skills.

If you would like to connect with Joe Unterreiner about how he is doing things at the Kalispell Chamber of Commerce, he can be reached by email at joe@kalispellchamber.com or by phone at 406-758-2804.

In your mission to be a great Chamber, consider delegating to an award-winning publisher and Chamber partner like Community Matters, Inc. for your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication and a smooth source of non-dues revenue. Click here to receive a bid for your next publication.