Alicia Bermes joins us for this episode from the Niles Chamber of Commerce & Industry in Illinois. Alicia shares an important lesson that she learned earlier in her career as she worked with the Girl Scouts. The Girl Scouts organization helped her to understand the most effective way to recruit new members.
While trying to attract new members, you can pound the pavement, spend a lot on marketing, beg people to join your organization, or you can do what Alicia shares with us. You can create an experience for your membership that is remarkable. An experience that they will want to share with others and will bring others along to participate with them.
Some of the tactics that Alicia shares with us in this episode are similar to what I covered back in episode 38 when I reviewed Pat Flynn’s book “Superfans“.
If you would like to connect with Alicia about anything she discussed in this episode or to continue this discussion offline, you can see her contact information below:
- Email: alicia@nileschamber.com
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