Aaron Nelson, President & CEO of The Chamber For a Greater Chapel Hill-Carrboro is our guest this week to share his philosophy around data driven decision making.
You can feel Aaron’s passion for this topic as he talks about the impact that evaluating data has made to the decisions that have been made at his Chamber.
Aaron is a strong proponent of net promoter scores. In our discussion, he explains how they apply net promoter scores to pretty much everything their Chamber does. For events and programs, you can evaluate your revenue, attendance, and net promoter scores to determine what direction you should go in the future.
Aaron pointed out how data show both the holes and confidence at your organization. In summary, accurate data will help you to stay relevant and to make a greater impact in your community.
If you would like to connect with Aaron about anything he discussed in this episode or to continue this discussion offline, you can see his contact information below:
- Email: anelson@carolinachamber.org
- carolinachamber.org
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