Episode 127 · June 29, 2021

Prefer video? Watch Chamber Chat on YouTube →
Lindsay Keisler explains rookie leadership, strategic board engagement, partnerships, mentorship and chamber workforce development.
About This Episode
Lindsay Keisler describes leading the Catawba County chamber with a rookie's curiosity: asking questions, challenging assumptions and surrounding herself with complementary skills. She discusses strategic board engagement, cross-sector partnerships, mentorship and the chamber's role in talent and community development. Workforce figures and projections are historical claims discussed during the recording.
What You'll Learn
- Ask questions and test familiar practices against member needs.
- Choose board members and partners for the strengths they bring.
- Leave room for meaningful board discussion.
- Build relationships across education, government, housing, health and community organizations.
- Treat workforce projections as dated analysis rather than present-day counts.
About Lindsay Keisler
Lindsay Keisler is president and CEO of The Chamber of Catawba County in North Carolina. She joined the chamber in 2010, became president and CEO in 2017, and previously held several roles there, including senior vice president. She grew up in Conover, North Carolina, and has been active in local and state chamber leadership.
Episode Chapters
00:19 — Introduction and guest background
06:05 — Catawba County chamber overview
10:16 — What it means to lead like a rookie
12:43 — Rookie attributes: adaptability, curiosity, innovation
18:14 — Using board and staff strengths well
22:37 — Strategic community partnerships
25:28 — Mentorship and developing future leaders
31:11 — Thinking green to keep growing
33:17 — The future role of chambers
36:22 — The Demographic Drought and workforce concerns
Supported by Our Catalyst Sponsors

App My Community helps chambers strengthen connections with members and their communities through a branded mobile app. The platform gives chambers a convenient way to keep local businesses, events, news, resources, and community information accessible in one place while creating additional opportunities for engagement and visibility.
Resources Mentioned in This Episode
Recommended as a board discussion resource on workforce shortages.
An Idea Worth Borrowing
Lead with a rookie mindset
Approach familiar work as if you are seeing it for the first time: ask more questions, test assumptions, and stay open to better ways of serving members and the community.
• What sacred cows in our chamber work are no longer relevant to members?
• How can we create more space in board meetings for discussion instead of reporting?
• Who should we be partnering with that we have not engaged yet?
Read the Full Transcript
Read the Full Transcript
This transcript has been lightly edited for readability and to correct obvious transcription errors while preserving the meaning of the original conversation.
Episode 127 — Lead Like a Rookie with Lindsay Keisler
Clean Speaker-Labeled Transcript
Guest: Lindsay Keisler
Automated QA: Passed
00:00.884 Brandon Burton
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.
00:19.118 Brandon Burton
Burton. Welcome to the Chamber Chat Podcast. I'm your host, Brandon Burton, and it is my goal here on Chamber Chat Podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You're joining us today for episode number 127. And our title sponsor for Chamber Chat Podcast is Holman Brothers Membership Sales Solutions. Is your chamber struggling to drive the revenue it needs to support your initiatives?
It's a common problem, and one that our new title sponsor, Holman Brothers Membership Sales Solutions, knows a lot about. Doug and Bill Holman aren't just sales consultants, they're real live chamber guys with twenty plus years of chamber leadership experience. They know how to diagnose and solve member recruiting issues faster and better than anyone else, and they're ready to put that knowledge to work for you in your chamber. Call the Holman Brothers today at six one nine eight five two one three nine one.
Or check them out at holmanbros.com. That's h-o-l-m-an-b-r-os.com. Our guest for this episode is Lindsay Keisler. She's the president and CEO of the Chamber of Catawba County in North Carolina. Lindsay has held several roles with the Chamber at Catawba County since she began her tenure in 2010, but has served as president and CEO since 2017. She radiates with passion for the Catawba County.
And the work that she is honored to do every day on behalf of businesses, specifically executing economic and community development initiatives that lead the way for business growth and success, fostering the creation and filling of jobs and developing community leaders. During her time at the chamber, she's focused her efforts towards organizational excellence, innovation, and strategic planning, which has reaped measurable results for the organization.
Most notably, their team was recognized as the 2014 Outstanding Chamber of the Year in North and South Carolina. And they were a recent past Chamber of the Year recipient by ACCE. Lindsay grew up in Conover, North Carolina and graduated from the University of North Carolina at Charlotte in 2009 with a bachelor's in business administration majoring in marketing. In 2013, Lindsay earned her IOM designation from the New York.
02:42.136 Brandon Burton
From the University of Georgia and earned her CCE of the Carolinas designation in 2018. Lindsay's a Girl Scout Gold Award recipient, leadership Catawba alumnus, which she was named one of the Greater Hickory Metro's top 10 under 40. She was recognized as a woman of distinction by the Girl Scouts Peaks to Piedmont Council, was named.
One of the trailblazers by the Business North Carolina magazine, and was named as the Association of Chamber of Commerce Executives top 40 under 40. Lindsay's currently the board president for the Carolinas Association of Chamber of Commerce Executives, a Rotarian, and serves on numerous local boards and commissions. Lindsay resides in her hometown and considers her most important roles to be wife to her husband Corey and mother to her two sons, Jeb and McCoy.
Lindsay, I'm excited to have you with me on on Chamber Chat Podcast today. If you would take a moment to say hello to all the chamber champions that are out there listening and share something interesting about yourself so we can all get to know you a little better.
03:55.202 Lindsay Keisler
Great, I sure will. Brandon, first of all, I want to thank you for the invitation to be on your podcast today. I of course, have listened to several past episodes of certainly of leaders or in art industry that I greatly admire and respect. So it's quite the honor to be a guest for you today. a couple interesting things. I'll do one more personal, one a little bit more professional in nature. I always say I'm a lover of family.
community and just a good adventure. And so lately, due to COVID, we've been outside a lot. And as you mentioned, I the most important my most important role and title is is mom to to two my two boys. So I'm a hashtag boy mom. So we spend a lot of time outside. I've done a lot of hiking these days in the blue beautiful Blue Ridge Mountains of North Carolina. Lots of kayaking on Lake Hickory.
park hopping just around the region and we ride a lot of bikes in our neighborhood and so or electronic tractors in our driveway so so doing a lot of that these days so I enjoy being outside and just an active lifestyle and then secondly another unique fact about me and this is not very common particularly in our industry but I have the rare treat
Of leading the chamber in my own hometown where I grew up. So yes, long come from a long line of community servants, whether they were entrepreneurs or elected officials. And little did I know my passion for business and my passion for community could collide with chamber work. So it's quite the treat.
05:46.114 Brandon Burton
Yeah, I would be interested to see how many chamber executives there are out there that are serving in their hometown. That is a a special privilege that you have. well, tell us a little bit about your chamber there in your hometown so we can get a better idea of your perspective as we get into our topic today.
06:05.742 Lindsay Keisler
Sure, sure. So we are the Chamber of Catawba County. So we are a countywide chamber. Our offices are located in Hickory, North Carolina. So if you're familiar, I bet you if you would lift up your sofa cushion on your sofa at home, it may be made right here in our community. So we have a legacy of furniture manufacturing, but now it's transitioned to advanced manufacturing, which is actually 28%.
of our workforce, three times the national average leading metro in North Carolina for furniture manufacturing. Hickory's located, we call it Charlotte's Great Northwest. So we're 45 minutes outside of Charlotte, North Carolina, about 90 minutes from Asheville, if you're familiar with Asheville, North Carolina. so we're located right.
in the foothills of western North Carolina. It's more of a serban community. So we've got great, great amenities of a larger metro, but it we enjoy we have the privilege of enjoying small smaller town living. So our organization specifically serves with eight municipalities within our footprint, which is about a population of 165,000 people, but a part of a greater region of through about 325,000 people.
full Steam, our organization has 17 members. So we're actually filling our final position, the open position as we speak, which is wonderful. we serve about 800 business partners or what we call shareholders and investors. And we have a budget of approximately $900,000. so I mentioned manufacturing being our largest industry cluster. We also other
Leading industry clusters would be distribution and logistics, right? So if you make something, you've got to ship it or truck it somewhere. And then healthcare as well. We are a regional hub. We're the largest county or largest city or municipality within our region. So we have a very strong healthcare presence with specialty doctors, but even hospitality and retail, we they're stronger clusters in this community as well.
08:26.326 Brandon Burton
Awesome. That really paints a great picture for us of where you're coming from and what your chamber's all about. I appreciate that. So we have a fun topic today. I really am excited to get into this topic of leading like a rookie and and learning what that means to you and kind of the perspective that you have on that. And we will get into that discussion as soon as we get back from this quick break.
Are you looking for a year-round affordable and timely shop local campaign for your chamber or CVB? Look no further. Build a custom Eat Shop Play Mobile app with App My Community by visiting AppmyCommunity.com slash chamberchat. App My Community mobile apps are not just simple membership directory listings, they provide many more capabilities to engage with your community. Provide your residents with a robust events calendar and
Partner with a local fair, festival, or farmers market to provide a schedule, map, and other resources to promote the event. Run a small business Saturday campaign any time of the year using built-in scavenger hunts. Allow your membership to communicate directly to their customers via push notifications. Your App My Community mobile app will be a unique member benefit, allow you to generate non-dues revenue with sponsorship opportunities, and best of all,
Provide a valuable resource to your community. Please visit Appmycommunity.com slash chamberchat now to receive ten percent off your first year of an App My Community mobile app.
All right, Lindsay, we are back and getting into our topic of leading like a rookie. maybe on a higher level, what does that mean to you to to lead like a rookie?
10:16.728 Lindsay Keisler
Well, it actually came about really with my own journey in in this role. So as you've probably put two and two together if you're listening today, I I started in this role when I was 29 years old. So I was a literal rookie, right? I had been in the business for, you know, since 2010, but 2017.
That's a whole story as well that I won't go into, but I I accepted the role in following my greatest mentor and predecessor, Danny Hearn, which many of you are probably familiar with, quite the legacy giant in the industry. but I always, when I was approaching the my position, I considered my lack of tenure.
Right. And lack of age of experience as a somewhat of a disadvantage, right? I that kind of the notch in the disadvantage column as my for my effectiveness and as a leader. But this rookie mindset piece that we'll get into a little bit more, I know that the there are attributes that are natural to rookies that all leaders should possess.
Their attributes of looking at your work as if you were looking at it for the first time every time. Yeah is really what I call that rookie mindset. So once I realized those natural attributes and advantages of being a rookie, I leaned into those and truly used those to my advantage.
12:01.358 Brandon Burton
Yeah, I can see, you know, as a rookie, I can see where that imposter syndrome might set in, where you don't feel like you quite belong, and and maybe that notch in the negative column, like you're saying, but to be able to kind of turn that on its head and say, okay, I am a rookie, but what benefits does that give me? And I think there's a lot of great attributes that we can talk about as far as being a rookie and looking at it, you know, looking at the job.
through the eyes of a rookie, even if you're not a rookie anymore. and I'm speaking to a lot of you that are listening. So what are some of these attributes that stand out to you as a a rookie?
12:43.122 Lindsay Keisler
Sure. I mean, think of our current the current climate that we're in, right, Brandon? I mean, we the only thing guaranteed is is constant change, you know, from think of the the pandemic that we've all been through and and how we had to adapt and shift and pivot in order to continue to add value to our our partners. And
Think of just the cultural changes and the generational changes that are occurring. And and rookies are able to adapt, adapt quickly because they're sort of ignorant to fear in a lot of ways. They're ignorant to they often take risks because they don't know any better. They've never been burned, they're not scarred as some of our seasoned, seasoned partners. another, another advantage that I've really
leveraged again naturally that I'll encourage any more seasoned professional to to really rethink and reflect upon is being inquisitive, asking, not telling. I think sometimes we assume what our partners need and then we forget to truly ask and dig into what are those critical issues that are impacting business and my community instead of assuming
or looking at economic data, why not go sit down face to face over a cup of coffee or across a desk from your business, you know, founders or your CEO, CEOs in your community. So rookies, they don't know, right? So they ask. They don't know naturally. So they ask. And so that's another, another advantage. And another thing is pioneering
Innovation, you're able to look at things with a fresh perspective, with a fresh set of eyes. our our industry and our we've had to evolve. I think some leaders have been resistant to change and resistant to the evolution that has been necessary to be agile and responsive to our partners' needs. Whereas a rookie comes in and says, Why are we doing it this way? Do we have to continue to do it this way? And then they think, well, this.
15:04.332 Lindsay Keisler
this could be a better way. This could be more engaging, or this could really drill into the heart, the foundation of our partners issues. So that's another attribute that come naturally that again, I would encourage all seasoned leaders to to really think about.
15:21.418 Brandon Burton
And I see, you know, some of these more seasoned leaders, it it's harder for them to see things with a fresh set of eyes and being willing to change and and I think it boils down to the risk factor, you know, if if they've seen certain things throughout their career and not willing to take that risk, you know, certain things it it it takes a while to build up a a chamber to be a certain way or to operate a certain way, and then to to look at it from a different perspective and possibly blow up.
whatever you've built, there's a lot of risk to that. There is and a lot of sunk cost, you know. So people look at it and yeah, I think of the the people that go to law school, you know, they invest a lot of time and a whole lot of money to go to law school. And then they get their first job and they're like, I hate law. But they feel like they have to do it because they've spent, you know, maybe hundreds of thousands of dollars in law school.
When the sooner they realize that they don't like that and they can get into something that they do like, then they're able to recoup that and go in a direction that they like and get more fulfillment out of life. And I see a lot of similarities to realizing where maybe some sunk costs are and just say, you know what, that's gone. We need to go this direction and because there's a better way. So
16:36.862 Lindsay Keisler
You know, Brandon, that reminds me, what you just said reminds me of something that my mentor has always told me. Reminding, it's not about what we think. It's not about us, right? Who is our customer? Who are we out to serve? And a lot of those decisions become easier when we realize that it's not what we think, it's not about what we think or what we need. It's about our partners, our shareholders and investors in our case.
and what they need. And so if whatever XYZ fill in the blank sacred cow that we have been kind of kept on just because we just because we could or we felt the pressure or like you said we've made that investment. If it's not if it's no longer relevant, then why are we doing it? Then and again that rookie mindset. So whether you're a natural rookie or you're thinking like a rookie, you're you're you're going back to basics and you're saying, you know,
Why why are we doing this again? And what how can we be more relevant? Because in my opinion, the pursuit of value and relevance is an everyday decision.
17:46.7 Brandon Burton
Yes, absolutely. And and I think the more that you go about asking questions to find out what those needs are of your members, yes, it keeps that rookie mindset, but it's showing the value to those customers, those members too of you know, you value them and you want to make sure that you're serving them the best way possible. what what are some other attributes of a rookie that stand out to you as you think through this?
18:14.84 Lindsay Keisler
Yeah, I've just to again to name a couple others. I've always been told, I I think it's really tempting, particularly in our roles as chamber executives, to feel like you have to know it all. Right? You're sitting in boardroom with your top leaders of your community.
I don't want them to think that I don't have the answers, right? Yeah. However, that's not thinking like a rookie, right? That's not doing what a that's not a rookie mindset. A rookie mindset leverages the skills and the strengths of those around them, right? They don't know it all, truly. They they they do lack experience and they do lack years of of tenure, but
Rookies tend to surround themselves with people themselves with people that are stronger, that would fill that with that would fit, fill their voids, right? And emphasize and multiply their strengths. So I think having the rookie mindset set, you team, you tend to multiply and leverage the skill sets of those around you, whether that's your board or whether that's your team, your staff.
19:35.544 Brandon Burton
So that one's kind of tricky because yes, it is leveraging that rookie mindset by surrender surrounding yourself with people that have the skills and knowledge that you need to get the answers. but it's also a skill set that you kind of need to develop to be able to do that, to find those right people and to know when to ask the questions. And so I yeah, I I don't know if you have any insight on how you would develop that skill set. And I'm I'm kind of throwing that at you.
Kinda out of the dark here, but I'm curious to hear your thoughts.
20:07.95 Lindsay Keisler
Okay. I mean, I think in terms of board governance and really engaging your board, you need to you need to understand who they are. You need to understand what their strengths are. You need to understand what they bring to the table. I hope that you're not asking just who's willing to serve on our board? No, no, you need to be strategic and select those with diverse backgrounds, you know, with diverse skill sets.
that can really add and think of your strategic priorities. What are those? How can how can each board member lend, whether it's a lens, a unique lens or perspective or expertise that can truly push forward the agenda of the organization? so I you're right. It I think oftentimes we don't leverage our board enough, and and I'll be the first to raise my hand with that as well.
Oftentimes we do death by reporting in our board meetings and we don't leave enough voids or white space, if you will, for discussion and question asking. And and then two on our teams, on our staff, I I I am so fortunate to have probably I would say the most talented, the most talented staff from a chamber, certainly of our size across the country. we all bring different strengths.
to the table that that truly serve our partners well. And we continue to raise the bar. So again, that's challenging. That's definitely staffing in general or hiring is and engaging a team is is challenging, but it also is equally rewarding if you're intentional and strategic about it.
21:52.748 Brandon Burton
That's right. I I've recently a couple months ago read Dave Adkisson's new book, Horseshoes versus Chess, and and he has a whole section devoted to your board. And the idea of the title, horseshoes versus chess, is some people look at a chamber as you know, you go play horseshoes. You just throw the horse you all you have to do is get close and you get a point. And he explains that a chamber is much more like chess.
Where you have different pieces. And some of those pieces may be your board members. It may be you know strategic partnerships. but being able to get those on the board that will help you to get those points that you need, kind of advance those chess pieces towards your goal as a chamber is so important.
22:37.804 Lindsay Keisler
Yeah, and and Brandon, another stakeholder group that I'd be remiss if I didn't mention, and you just mentioned it, is those strategic partners and community partners. that's a that's huge. That is huge. I mean, as a as an organization, I I believe as chambers, we are the master conveners, right? We are the catalyst to get things done. And we're certainly the champions that think about business issues day and night.
We wake up thinking about things that other organizations don't think about. But yet we aren't the masters of all, right? We need partners in from our education community. We need local government partners. We need healthcare partners to be able to again achieve and advance our strategic priorities. And so if you're an executive out there that is leading a chamber, I I encourage you to think.
think about who who are those partners in the community that we need to we need to overlap and engage with more often. And sometimes those partners don't look like your typical that I just mentioned. You know, they might look like I think of our like Centro Latino, right? Or you know, our housing authority. You know, these are these are partners in the past that we probably haven't ever crossed paths with that now more often we're
We're having conversations about true business issues.
24:06.892 Brandon Burton
Yeah, one of those strategic partners that I wouldn't normally think of. but I just saw this week. I I wish I could attribute the right chamber to this that that did this, but they pulled together a lot of the faith leaders in their community. And especially through COVID, I mean, a lot of the a lot of the times when somebody's having struggles with employment, one of the first people to find out about it is their church, you know, their pastor. They're, you know, they're they're helping to pay the bill sometimes for these people.
So if you can leverage that knowledge from these faith leaders in your community and know some of these employment needs and they they're full of information. And that's just one that I wouldn't normally lean on or think about. But there's so many different opportunities out there for strategic partnerships. so I've I've heard you mention a couple of times now throughout our conversation about your mentor.
and and the importance of having a mentor. I I would assume, you know, it would be a a good thing to pay pay it forward as well to those in the future. You want to talk to us about kind of your your thoughts about trying to to lead and encourage and maybe mentor those in the future to coming into the industry.
25:28.108 Lindsay Keisler
Yes, I definitely continually seek out mentors. and again, that's very that's also intentional. but thankfully I was able to know and work with and alongside of a chamber giant, someone that has had more passion for this industry than anyone I've ever met, ever to this day.
Him and I still communicate on a regular basis as much as as much as we can, really just to keep him updated and and then seek covet his his feedback on certain situations that come up that I've you know have never had come up. So it's nice to have that individual there. And and I will encourage, you know, just as we are fighting workforce crisis in our own communities for our own business partners, I would say our chamber industry really, really
Is face will will face a crisis of our own if we're if we're not intentional about it. we need young leaders to step up and serve in this community. I I just got off actually a board meeting. I I am the board president of our Carolinas Association of Chamber of Commerce Executives. And I would say four out of the 15 represented on the call had openings, staff openings at their chambers.
and we all know we see the lists of of exec positions or CEO positions all across the country. our our boomer generation is is retiring at a very rapid rate. And so I'm very passionate about that, obviously. That we need we need strong leaders to step in these roles. And I even if you're young and you're inexperienced, that's that's such the that's what I hope that you take away from my story is.
you can still lead now. You might feel that, you're not ready for that next step. Believe me, I had the same feelings. But again, leaning into the strengths that you do have. and the respect that you have earned is is so critical. And if I can be if I can if this if you're listening to this and you're you fall in a similar path of mine, you've maybe feel you're a younger professional and you feel that you have a lot to give.
27:52.538 Lindsay Keisler
have a lot of passion for the work that we do, feel free to reach out to me and I'll be happy to to empower you in your own mindset and lean into that.
28:04.61 Brandon Burton
So I love that. And it it's so important to to have mentors, to have people like you willing to be a mentor too to help fill those positions for the future, for the future of the industry. But it it's also worth mentioning like you didn't just step into your role at twenty nine as president CEO. I mean, you had years at the chamber in different roles. maybe touch on that just a minute. I I don't know that we covered that while we were recording. We were talking off air before we got on, but
Maybe just for somebody listening who wants to be a mentor or they see someone that has that potential for the industry, share how you got started and kind of how things evolved for you. just a summary of that.
28:48.046 Lindsay Keisler
Sure. Yeah. So chamber colleagues, I think it's important that we we grow and foster our own within. You know, fact of the matter is, I did start out in a membership sales role at at the organization really right out of college. It was my second, second career after a brief stant in market research. And then I took on, I kept taking on responsibility. That's another thing about a rookie is
You want to continue to learn. You're a continual perpetual learner. You haven't yet mastered any particular skill. So therefore you're just a sponge. And I think, again, any any veterans could could really take an application from that. so I did hold several roles. I was also senior vice president before my predecessor retired, and and then my executive.
committee came to me asking me to apply. They did a nationwide search, which again I'd recommend if you are if you're in the vice president role, I would still encourage your board leadership and also just for your own right to to for that credibility piece to compete with a nationwide search so that they are certain your leadership is certain that they've they have selected the right the right leader to to to push the the organization forward. So that's
That's a little bit about just my my experience here. Yeah.
30:16.974 Brandon Burton
I love that. And I think you've shared so many tips for for individuals listening, whether they're still newer in the chamber industry or if they've been around for 30, 40, I think there's some still 50. I mean, you see at some of these different conventions and stuff, these milestone, you know, years. but however long the the listeners have been in the chamber industry, hopefully you can pick up some of these or be reminded of some of these rookie mindset.
attributes to be able to the biggest takeaway for me is the ask, you know, keep asking questions and keep being willing to learn, be that sponge to to absorb things. But Lindsay, as we start wrapping things up, I wanted to ask you maybe for one tip or action item that a chamber champion listening could do to help take their organization up to the next level.
31:11.734 Lindsay Keisler
I think Brandon, I'm reminded of a quote really that just summarizes this this whole topic of that mindset shift to thinking like a rookie or leading like a rookie. And it's by Ray Kroc, so one of the founders of McDonald's. And he said, and actually, I I I tweaked his quote just a little bit, and I'll tell you how I've tweaked it. Okay. It's back to the mindset piece. So his quote says,
When you're green, you'll grow. When you're ripe, you'll rot. So I tweaked it to say, when you think like you're green, you'll grow. When you think like you're ripe, you'll rot. And that sounds a little harsh, right? Sounds a little harsh. but I hope it's harsh enough to where it truly
challenges, but also empowers on one end and challenges my veteran colleagues on the other end, that it's about the mindset. It's important to have experience and it's important to master skill. Don't get me wrong here. right. It's important to continue to grow, but the whole, the whole mindset of leveraging looking at your work as if you're looking at it for the first time, something that a a to a natural rookie would do is a a
place of strength. It's a place of strength. And your organization, your, your effectiveness as a leader will only improve. And your effectiveness as an overall organization will be deep deepen and widen.
32:54.466 Brandon Burton
I love that quote and I'm so glad that you shared that with everyone. When you think like you're green, you'll grow. When you think like you're ripe, you'll rot. That is a huge takeaway. Lindsay, as we look to the future of chambers, how do you see the future of chambers of commerce and their purpose going forward?
33:17.026 Lindsay Keisler
You know, Brandon, I believe without a shadow of a doubt, the need for strong, effective, and catalytic local chambers of commerce is more critical now than ever before. I I know our roles have drastically changed in a good way over the last year plus, I guess 15 months at this point. I can
certainly say that our organization today is much more relevant and and than it was pre pre-COVID. you know I think it's imperative that we as organizations, we as chambers, adopt a missional mindset, right? So it's not it's not about the parties and the festivals and the networking events, even though those may tackle a critical issue that's
that your business community or your local economy needs. But I think we need to think of ourselves more as economic development catalysts. We are creating the sales material that will help grow our community, whether it's population for talent, or whether it's from a tax-based perspective from new industry partners and creating jobs. I like to think of our role as chambers and occupying that
That space between what a business can control has complete control over whether it's your brand, whether it's who you decide to hire, whether it's your operational procedures, right? You can control that. Up to you only. and also there's this other space where they can't control, but yet those those aspects directly impact their ability to be successful.
We as a chamber, we're in that space. We occup we should occupy that space. So whether it's community vibrancy, livability, whether it's local pool of qualified talent, whether it's population growth trajectory, infrastructure, that's that area that they have little control over within themselves that they need us to occupy that space on their behalf.
35:34.636 Brandon Burton
Yeah, very well said. Lindsay, I appreciate you coming on the show with with me today. for anyone who would like to reach out and connect with you or learn more about your rookie mindset, what would be the best ways for someone to reach out and connect?
35:55.476 Lindsay Keisler
Brandon, before I say that, can I can I add one more thing? And this is as a result this week of reading this ebook by EMSI, so MZ, Economic Modeling Software Inc. Some of you may be members of this data analytics company that does some economic modeling for communities.
35:58.603 Brandon Burton
Yes, please.
36:22.632 Lindsay Keisler
I encourage you to read their recent, it's called the demographic drought. we are all concerned with the lack of workforce, right? All of this is not just a Catawba County issue, North Carolina issue. This is a nationwide issue. And this report shows data that this is not a short-term crisis as a result of the pandemic.
This is a true tsunami and a demographic crisis that's been coming that was expedited as a result of the pandemic due to low labor market participation, low birth rates, max mass exodus of boomers and other COVID-related compounding factors. I just encourage this is an area where our organizations have got to lead, have got to lead to be able to solve this complex issue. we're looking at a shortfall of
8.5 million workers in the years to come across the US. So again, Chamber Champions, if you have not had your hands on this report, The Demographic Drought, again published by MZ EMSI, I encourage you to, I'm sure you can find it online. It's a about a 43-page ebook, well worth your time, well worth a board discussion over it.
on how you can get ahead of this and again show leadership in your own communities. Because this is going to impact all of our employers. It's certainly going to impact every aspect of our lives.
37:58.456 Brandon Burton
So in fact, if you want to if you're able to share that report with me, I'll link to it in our show notes so people can access it easily.
38:06.318 Lindsay Keisler
Great. I ha I could I'd be remiss if I didn't mention that. Yes. But my contact information, if you want to follow up with me, is lkeisler at catawbachamber.org. and if you want to visit our website, it's catawbachamber.org, c A T A W B A Chamber.org, or we're on all the social media platforms as well. If you'd like to and then you can also reach me on my LinkedIn.
As well.
38:38.01 Brandon Burton
Yeah, and I'll I'll get all of that updated on our show notes for this episode as well, which will be found at chamberchatpodcast.com/slash episode one twenty-seven. But again, Lindsay, thank you so much for being with us today, sharing your your rookie mindset, your experiences. I think it's extremely valuable and I hope everybody got a lot of takeaways from this.
38:58.562 Lindsay Keisler
Thank again, Brandon, for having me.
39:02.006 Brandon Burton
If you are a Chamber Professional, please subscribe to Chamber Chat Podcast in Apple Podcasts, Google Podcasts, or Spotify. When you subscribe to Chamber Chat Podcast, new episodes will show up in your podcast app each week as they are released. If you're finding value in this podcast, please leave us a rating and a review in iTunes. But most importantly, please share Chamberchat Podcast with your colleagues that are in the industry.
39:37.934 Brandon Burton
Would you be interested in creating even more value from the processes that you're already doing on a daily basis? Swipe It has been one of my sponsors for ChamberTat from the beginning. Swipe It provides credit card payment solutions that will save your chamber up to 40% on your processing fees, and Swipe It can integrate your credit card processing seamlessly into your existing membership software. Swipe It does not charge chambers to switch.
And they will make switching simple. In addition to these savings, Swipeit has an affinity program for Chambers of Commerce so you can earn more non-dues revenue to support your budget. Learn more about Swipe It by requesting your free cost savings analysis and become more profitable today by visiting Chamberchatpodcasts.com slash CC as in credit card. Again, that's Chamberchatpodcasts.com slash CC.
And you can join many other chambers as you begin swiping with swipe it.
Continue Exploring
Explore more Chamber Chat conversations related to this episode.
Episode 286: Michigan West Coast Chamber 2024 Chamber of the Year Finalist with Jodi Owczarski →
Related topics: Leadership, Boards and Governance, Community Development
Episode 271: Mergers, Acquisitions, & Affiliations with Arthur Havlicek →
Related topics: Leadership, Boards and Governance, Partnerships
Episode 301: Success Through Involvement with Derek Rusher →
Related topics: Boards and Governance, Leadership, Partnerships
Keep Learning with Chamber Chat
Continue the conversation and explore more Chamber Chat resources.
Subscribe to Chamber Chat →
Get easy access to new episodes and updates.
Watch on YouTube →
Prefer video? Watch Chamber Chat on YouTube.
Join Chamber Chat Champions →
Connect with other chamber professionals.
Podcasting for Chambers →
Learn how your chamber can use a podcast strategically.
Monetize Your Podcast →
Explore ways to generate business value and revenue from your podcast.

Discover Chamberpad
Stay connected with chamber news, ideas, resources, events, and industry updates from across the chamber world.