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Jenna Armstrong, President & CEO of the Lake Houston Area Chamber of Commerce was our guest this week as she shared her ideas about being inclusive and what she has done in the area of community outreach. One of the key messages that Jenna shared was a motto of sorts that their Chamber uses of “seek to provide value first” in everything that they do. This motto extends to businesses that are not members of the Chamber yet so they can experience what the Chamber can do for them.
The Lake Houston Area Chamber is focused on being an Information Central for their community since their trade area encompasses several municipalities. With so many different government agencies, it can be difficult to disseminate information to the community. The Chamber has taken on the role to broadcast information as they receive it from their various community partners. With recent storms and flooding, this idea of being an Information Central has become even more important.
Another way that her Chamber strives to be Information Central is by being a very business solutions focused Chamber to establish credibility and respect in the community. Businesses in a community typically will succeed or suffer together depending on the environment. The goal of the Chamber is to help all of the businesses succeed.
A key take away that Jenna shared with us was, for a Chamber to establish stronger community outreach and to strive to be an Information Central is to build partnerships with important people in your community that will share your social media posts that are of importance. These people may be elected officials or people from your school district, but they can become social ambassadors to help spread the important messages from the Chamber, especially with traditional media sources becoming less and less effective.
If you have any questions for Jenna about how she is doing things at the Lake Houston Area Chamber, she can be reached at jarmstrong@lakehouston.org or you can follow @LHAChamber on Facebook and Twitter.
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