Listen on: Apple Podcasts, Google Podcast, Spotify, Stitcher
What are you a Superfan of?
I am a Superfan of the San Francisco 49ers. I grew up going to their practices, meeting the players, and getting their autographs.
I am also a fan of Pat Flynn and the Smart Passive Income Podcast. I have learned a lot from Pat, including how to match sponsors and advertiser with my audience. Community Matters, Inc. and Swypit are my two sponsors who specialize in working with Chambers of Commerce and they both support Chambers with a solid sources of non-dues revenue, one in Chamber publishing and the other through a credit card affinity program that pays Chambers very well.
In this episode, I do somewhat of a book review of Pat Flynn’s new book, Superfans but I apply the principles he teaches specifically to Chambers of Commerce. Pat breaks down the building up of Superfans into different areas of interest. First you have the casual audience who knows very little about you. The goal it to get this casual audience to become active with you and your community. Once they are active, you want to connect them to others in the community, and then finally you are able to get some of your biggest fans to convert into true Superfans! As I go through this episode I point out how these efforts can be applied at your Chamber to loyal members who will support, defend, and spread the message of the great things that your Chamber does for the community.
The book is broken up into segments and I cover the segments in order in this episode. Part One covers taking the Casual Audience and converting the to and Active Audience. The titles of the chapters should help to remind you of what is discussed in this episode. The chapter titles are: Learn the Lyrics, Break the Ice, Create Quick Wins, Drive the DeLorean, and Return Every Handshake.
Part Two covers the journey of taking your Active Audience over to a Connected Community. The chapter titles for this section are: Let Them Take a Shot, Let Them Decide, Create a Challenge, Open the Factory Doors, Stage a Gig, Give Them a Name, Bring Them Together, and Make Them Shine.
Part Three takes your Connected Community and makes Superfans out of them! The chapter titles for this section are: Remember the Lemons, Send Unexpected Messages, Get Them Involved, and Offer Platinum Access.
You will have to read the book to dive into parts four and five!
I would love to know if you have a name for your Chamber members. Please send me an email (brandon@chamberchatpodcast.com) to let me know if you have a name for your members or if this is something that you have considered doing.
You can purchase Superfans by Pat Flynn through my affiliate link here.
