Good Vibrations, Frequency, & Resonance

This transcript has been lightly edited for readability and to correct obvious transcription errors while preserving the meaning of the original conversation.

Episode 6 — Good Vibrations, Frequency & Resonance
Clean Speaker-Labeled Transcript
Guest: Solo
Automated QA: Passed

00:00.142 Brandon Burton
I'm taking up This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.
00:29.292 Brandon Burton
Welcome to the Chamber Chat Podcast. I'm Brandon Burton, and I'm here to introduce you to people and ideas to help make your job at your chamber easier and more productive as you serve your members and community. Today's episode is a solo show. Just me. I don't have any guest interview today. It's just you and I. So as we set up the topic for today's discussion, I want to start with a little bit of an exercise. I'd like for you to think about your high school physics class. Think about the setting of the classroom and try to think about the other students that were in the class. Did you have any friends that were in the class? Any crushes? Hopefully this little exercise is not bringing back any bad memories. But I want you to think, was there maybe a favorite lab experiment or exercises that you remember? One that comes to my mind is a lesson that we had, we all had, about vibrations. These lessons usually involve tuning forks, or maybe a drinking glass made of crystal. But for the purposes of this discussion, I'll focus on the tuning fork example. If you have two identical tuning forks next to each other, you can tap one of the tuning forks and the vibration that is created will put off an audible sound. The second of the identical tuning forks will also begin to vibrate because it shares the same frequency as the first tuning fork. Which is what we've what we refer to as resonance. And this simple example, there are a few key words that I'd like to focus on throughout this discussion today. These words are vibration, frequency, and resonance. Now, at risk of getting too nerdy, I'd like to dive in a little bit deeper into science. Each of us is a bioelectrical being, meaning that our cells, tissues, and organs all function in part. The electrical system that is within our body. When you're hooked up to an EKG machine or electrocardiogram, the electrical current in your body will display a chart of peaks and valleys that show the rhythm of your heart. That's also why when a person who's suffering from a heart attack can have a defibrillator used to help shock the person's heart back into its proper rhythm or frequency. Because we all have these bioelectrical tendencies.
02:57.954 Brandon Burton
That means that we are all vibrating to some degree, since we have electricity in our body, and electricity carries a certain frequency. Now, when hearing a statement that it's true, have you ever said or heard anyone say that resonates with me or that rings true? I find language to be very interesting. We'll often use words in our everyday conversation without thinking about what the true meaning of certain words are. For example, in the phrase that resonates with me, I don't think it's any mistake that we use that word when a certain idea aligns with our own belief. Just as the first tuning fork makes a sound, it is on the same frequency as the second tuning fork and makes the second tuning fork resonate with the same sound. As you notice at the beginning of this episode, we started off a little bit different. I decided to start the show with a clip from the Beach Boy song Good Vibrations. As I was putting my thoughts together for this episode, my kids were watching the movie Hotel Transylvania 3. For any of you who have seen that movie before know that there's a part of the song of the movie where the song is played, and I happen to be walking by while they were watching it, and it hit me that I needed to include at least the chorus of that song within this episode. Now as the chorus goes, it says I'm picking up good vibrations, she's giving me excitations. If you were expecting me to sing that, I'm sorry to disappoint you, but it's better for all of us. the couple in the song are noticing the quote good vibrations or good vibes as people refer to them today that can lead to excitations or as what I will call it, a noticeable interest in the other person. So they had these good vibes that created these noticeable interests interests in the other person. The couple was resonating with each other. It's a beautiful thing.
05:04.952 Brandon Burton
They are on the same frequency as these good vibes. Now, as people, we get to determine what our frequency is so we can resonate in the place where we belong. But we as people are not that simple. I believe that we can carry multiple frequencies, like a radio. A radio cannot play all of its frequencies at the same time. It works best when it only plays one station at a time. Have you ever tried to pay attention, to better notice the frequencies that are presented to you, and how to tune into the frequencies that you desire? Hopefully through this discussion today you will become more aware. We should all have a frequency for tuning into our jobs. We should have a frequency to tune into our spouse and family. We may have a frequency for hobbies, sports, rest, personal development, study, and prayer. When you think about a radio, you can picture the old fashioned kind with a knob that you tune that may not pick up the exact radio station you're looking for, but it could pick up something close. For example, if you're trying to tune into FM 102.1, as you tune that dial, you may actually end up on 102.3, which may still give you the music you were looking for, but it also may give you a distraction. of the Spanish station found at 102.5. Now compare that to a digital tuner that will tune in to 102.1 with exactness. We also work best when we tune in with exactness. Even at that, we need to be able to notice the frequencies that are presented to us. There are frequencies coming at you every day from various sources. Many times these frequencies are coming from a very strong broadcasting source, such as when you're trying to get everything pulled together for your annual chamber banquet. Those broadcast signals are stronger than ever. But it also comes from various less powerful broadcasting sources, which are still sending you signals all the time. And sometimes those are those nagging thoughts that are in the back of your mind that you know you need to get to when you have time.
07:29.73 Brandon Burton
Now tuning into a frequency is the act of noticing the importance of it and making it a priority. Once you can tell that it is a priority, then you can adjust or tune in to give the focus that is needed in that given area. In the English language, frequency has another common use. It also refers to how often we do a certain activity or how often we're exposed to certain elements. Frequency is used in relationship to time intervals. For example, how often we work out. It's really hard to get into a good fitness routine if we are not going to the gym frequently. There's that word again. As you start to pay more attention to the frequencies around you, you will notice that some frequencies are always there. Some are daily, some are weekly, some are monthly or even annually, while other frequencies are don't have a set schedule, but happen regularly or often. Now, as I got this podcast started, it was important to me to set the frequency of when the show would be released and to stick to it. As you may have noticed, I release a new episode every Tuesday morning. It is my hope that over time, those of you who listen regularly will start to look forward to seeing the new episode of Chamber Chat Podcast show up on your phone every Tuesday morning. Kind of like How we used to look forward to our favorite TV show coming on TV each week. I hope Chamber Chat Podcast can become that way for you. Likewise, I know that most chambers have some kind of a set schedule for their emails, maybe weekly. Also set schedules for morning mixers and after hours and young professional gatherings, luncheons, banquets, fundraisers, and many more regularly scheduled frequencies.
09:30.466 Brandon Burton
My purpose in pointing out these frequencies is not only to encourage you to stay consistent, as that is very important, but also to help you pay closer attention to the message that is being broadcasted from these frequencies. How are your members engaged in these activities? Should the message be more focused in a way to help your members tune in so they can become more engaged? Some examples that I've been thinking about are some of the longer frequency activities, like the golf tournaments and chamber publications that tend to take place more on an annual basis. Are these activities being talked about or promoted throughout the year? If your chamber has a magazine or a chamber directory, are you making members aware on a regular basis that this publication is being sent out throughout relocation packets? All throughout the year? Do they realize that when a large event is hosted in your city and hundreds of the chamber map that hundreds of the chamber maps are given out to visitors? Are the members aware of any of the long tail effects that come from advertising in the chambers golf tournament? As I visited and have been a member of many chambers, I've noticed that these type of longer frequency activities usually are promoted just once, rather than taking the opportunity to continue to show the value to the members who participate, that they continue to receive value throughout the year. I know some chambers are great at this, and their members are all aware and excited to participate the next time these opportunities come around.
11:19.296 Brandon Burton
It is my goal in this episode to spark some thoughts in your mind about how you can better brand your chamber message throughout the entire year. There are many tools now to help with setting a frequency, like email, social media, and yes, even podcasts. Some of these mediums can even be automated to make your job easier. We need to be careful though with some of these automated processes. As we need to be careful to not lose the personal touch that your members need to see. As an action item from this episode, I would like to encourage and invite you to make a list of the various messages and frequencies that you feel are important to get out to your members throughout the year. Write out this list and make a note of the frequency. Is it daily, weekly, monthly, or is it sporadic? Then think of yourself as one of your members that may not be engaged with the chamber. What messaging can be changed to help reach this person or business's frequency to give them a desire to tune in and resonate to become more engaged? I would love to see some of your what some of your lists look like. Please visit and follow Chamber Chat Podcast's Facebook page. There, I will post the question: What are the messages and frequencies that you feel are important for your members throughout the year? Please share your lists and even your ideas for messaging going forward to help your members resonate and to be more engaged. By doing this exercise, others will be able to benefit from your ideas as well. And as you read through the comments, you may pick up some ideas too. In addition to the Chamber Chat Podcast Facebook page, you can also share these lists and ideas in the comments section of the show notes, which are found at ChamberchatPodcast.com slash episode six. I realize that this episode is a bit shorter than some of the other episodes where I interview some of our awesome guests. The ideas for this episode have been kicking around in my head for a few months now.
13:41.11 Brandon Burton
And it feels great to get them out there now for all of you to hear and hopefully to resonate with. If you did resonate with this episode, I would ask you to please share it with others that you know in the chamber community. I would ask you all to leave a rating and a review, but really, the best way for this show to spread is for you to share it with others. You guys are awesome. I'm having a blast as we build this chamber chat podcast community together. Thanks for being here. And for listening, I'll look forward to chatting with you again next week.