Have you considered producing a podcast for your Chamber? There are a few organizations that are already taking advantage of this medium to further their mission in their community. In many ways, a Chamber of Commerce is well primed for podcasting. If you think about it, you already have an audience base of some sort. Many Chambers use Facebook Live videos or YouTube to get messages out to their community, which are great, but depending on what the message is, these may not be the best mediums for delivery. Video is not for everyone. You may consider repurposing your video content into podcast episodes. You may choose to use entirely different content for your podcast versus your video content. That is the beautiful thing about podcasting, you get to decide.
There are some great upsides to podcasting. It is very inexpensive to get started. You can batch produce content. Your podcast can be a medium to showcase your member partners. There are new revenue sources to be explored through podcasting. The list can go on and on…
For Chambers who are interested in starting their podcasting journey, I have produced a very simple Chamber Podcasting Guide to help you get started. This is a free guide (for now) that will explain why you should podcast, what you need to consider before starting, the equipment and software you will need, as well as a map for your first 10 episodes to help you get started. You can visit chamberchatpodcast.com/podcasting to get your guide for free.
If you are ready to take the next step to launch your Chamber’s podcast, you will need a podcast host. I would recommend using Libsyn to host your RRS feed which is how your podcast will be delivered to the various podcast platforms (Apple Podcasts, Spotify, Google Podcasts, etc.). Libsyn is the host for Chamber Chat Podcast and is one of the most reliable podcast hosts on the market. Libsyn takes the hassle out of connecting with the various podcast platforms and has tools to schedule your shows to release on certain dates. I tend to batch produce episodes and I can schedule when they are released. If you would like to give Libsyn a try, you can use my promo code “chamber” at checkout and you will get the rest of this month and all of next month FREE as you get started with Libsyn.
In your mission to be a great Chamber you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters can handle all of the ad sales, design work, collection, and distribution. In the end, your Chamber has a great looking print & digital publication that will represent your Chamber very well and you will have a smooth source of non-dues revenue. Click here to receive a bid for your next publication.Image
