This week we have the opportunity to learn from Kyle Sexton as he joins us on the Chamber Chat Podcast to discuss some of the common mistakes he sees around tiered dues membership models. Kyle brings a wealth of knowledge and information with him on this topic.
A few of the mistakes that Kyle mentions are copying what other Chamber do, not having a timeline, making assumptions, and focusing only on the revenue. In our discussion Kyle dives deeper into why these are mistakes while also addressing some others.
Kyle shared one quote from Seth Godin that stuck out to me which is “Attention is more important than the money.”
In this episode, we also address how to approach businesses about renewing or even joining the Chamber when they are financially strapped while trying to keep their doors open. Kyle addresses this while commenting on ways to allow for some flexibility while still keeping the integrity of your organization intact.
The best ways to connect with Kyle is through one of his websites kylesexton.com or chamberdaily.com.
FREE resources to help you better serve your Chamber members and your community.
As you focus on your Chamber’s mission and purpose, you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters has a turn-key program that is very simple. In the end, your Chamber has a great looking printed & digital publication that will represent your Chamber very well while providing a smooth source of non-dues revenue. Click here to learn more.
Thanks for sharing the insight. Always good to gain new perspective.