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Category: Chamber of the Year Series

2025 Chamber of the Year Finalist-Greater Memphis Chamber with Ted Townsend

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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Our guest for this episode is Ted Townsend. Ted is the President and CEO of the Greater Memphis Chamber, a position he’s held since 2022 he has a wealth of experience and leadership roles across private, public and non profit sectors. Prior to his current role, Ted served as the Chamber’s Chief Economic Development Officer, leading the chamber to its best year for economic development in 2021 he also served as the first ever Chief Economic Development and Government Relations Officer at the University of Memphis and as Deputy Commissioner and COO for the Tennessee Department of Economic and Community Development. Ted co founded and served as COO of our Genesis pharmaceuticals before his transition to the chamber. But Ted, I wanted to welcome you to Chamber Chat Podcast and give you a big congratulations to you and your team for being selected as a Chamber of the Year Finalist. I’d love to give you an opportunity to say hello to all the Chamber Champions that are out there listening, and if you would share something interesting about yourself so we can know you better.

Ted Townsend 2:17
Yeah, happy to and thank you for the invitation to be on the podcast. The Chamber community is one that’s close knit and very strong, and while there is an underlying competitive nature to the economic development aspect of chamber work, we are a community, and we all partner together and root each other on so I’m grateful to have an opportunity to provide some of what is going on in the greater Memphis area. I think for me, number one, I’m a recovering member of the the secret order of the cheering Elvi. And being in Memphis, you know, we’re home to Elvis Presley, and so I was a member of that group, and we would go to, like, the St Jude Children’s Research Hospital marathon and cheer on the runners. And yes, we were in our white polyester jumpsuits and our Elvis classes. I eventually had to retire from that because, you know, polyester is pretty hot and and so that’s something interesting, but I think it speaks to the spirit of Memphis and how we always cheer each other on. And the same spirit is brought to the chamber community, where I often have a chance to meet with peers and other members that are in chamber organizations. And we always love the collegial spirit that that is there. So, so that is something interesting. In terms of my background, I thought very carefully about that my team was telling me, you know, you may not want to talk about the cheering Elvi, but I think it’s fine.

Brandon Burton 3:53
Yeah, that’s great. I love getting those little tidbits. And yeah, and I will say that that’s, you know, a big reason why this podcast even exists is sharing that information and to really kind of be that incubator for that R and D research that’s happening, that ripping off and duplicating research. So, yeah, well, tell us a little bit about the Greater Memphis chamber to kind of give us a perspective of the size, the scope of work you guys are involved with. Obviously, there’s economic development staff budget, just to kind of set the stage for our discussion.

Ted Townsend 4:27
Yeah. So our chamber is a Regional Chamber, given the geography of Memphis, we are right in the southwest corner of the state of Tennessee, but I look across the Mississippi River, literally from this office, and I can see Arkansas, and we’re just north of the state line with Mississippi, so we serve our metropolitan statistical area, which is nine counties and three states. So we have to work regionally and and we help champion all of our chamber partners. Within that footprint our organization, we’re actually one of the oldest chambers in the United States of America, still operating. We’re 187 years old now, formed in 1838 and we were actually one of the charter members that formed the US Chamber of Commerce. So a lot of people don’t realize how old our organization is, and a constant that it has been in driving the business agenda forward for Memphis and now the region, we have a team of 55 professional Chamber members who are dedicated and spirited and driving our economy and workforce and community development. It really spans the breadth of, you know, the Chamber disciplines, both traditional and those that are innovative, from entrepreneurship and government advocacy, you name it, we do it. You know, we focus on really supporting the businesses that are here and creating those conditions that are necessary for growth. But we don’t lose sight on the fact that we serve the broader citizenry of this region. Yes, the businesses, but those businesses only exist when they employ the great people of our area. So we want to make sure that we have everyone equipped with the skills that are necessary to participate and a very great, growing and vibrant economy. Now, we have a budget of about 14 and a half million per year. We are 100% privately funded from the business community. We have multiple levels of membership, and our highest level is what we call the chairman circle, which was formed about 12 years ago now and and that now encompasses 225 of the top business businesses and business leaders in our community. So we’re proud of the fact that we’re 100% funded by the the private sector, because that gives us freedom to operate and and fidelity to make sure that we are ensuring that the business agenda is is a priority. So we interface, obviously, at the local, state, federal levels, with all of our partners and and, you know, we we entrust the responsibility of being a go to to this team, and they take that role very seriously. We have a lot of fun in the work that we do, but we also understand that that the importance of this organization, given how long it’s been around, is a driving force to really challenging any status quo and making sure that we are always oriented to a a forward leaning, uh, posture of progress and prosperity. Yeah, that

Brandon Burton 7:56
having that freedom, you know, being funded by by members. And, you know, private capital is very freeing, like you said, especially when it comes to advocacy and to not absolutely think too carefully responses or approaches. So that’s right, that’s great. Well, that definitely helps to set the stage for our discussion today, and great on these chamber of the year finalist episodes. I like to spend the majority of our time really diving into the details of the two programs that were submitted on your chamber of the year application. So as soon as we get back from a quick break, we’ll dive into those details and learn about those

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Brandon Burton 12:40
All right, we’re back. So as I mentioned before the break, we’re going to cover the two program synopsis that were included in your chamber of the year application. Lindsay, it’s my understanding you had a significant, pretty significant role in the application and pulling everything together. So I’d like to hand the microphone over to you and have you highlight, I know there’s two different programs, one about an airport, one about move to Jackson. Do you want to highlight move to Jackson for us first, and what that program, what the origins were, kind of the background and and how things have evolved to what it is today.

Brandon Burton 11:23
all right, Ted, we’re back. As I mentioned before the break, we’ll dive into the two programs that were submitted on your application. I don’t know if you have a preference on which program you want to address first, if it makes any difference on the order, but I’ll let you choose which one you’d like to highlight first? Yeah, so I think

Ted Townsend 11:43
we’ll go in order of what we put in the application. And it happens also be alphabetic too, so it’s kind of nice, but America’s river crossing was the first program that we submitted for consideration to earn chamber of the year. And why we focused on that, because it really did speak to several elements of Horizon, 2035 and our strategic plan of prosper Memphis. 2030 it represented the Chamber’s efforts, really, over the last two decades, to focus on Memphis as America’s distribution center. Obviously, we are seen as a global logistics leader, home to FedEx Corporation headquarters and the largest hub in their network globally. But we also have a high concentration of all of the modalities of transportation. We call them the four Rs, with our Mississippi River, of course, our rail, we have the third highest concentration of rail in the country, and with all five class one railroads with major operations here the third R is the roadways. We have the third busiest trucking corridor in the United States of America, with interstates, 5540 69 and the future 22 really connecting coast to coast and north to south, with Memphis, pretty much in the epicenter of that. And then the last R is our runway. Obviously, I mentioned FedEx and the global hub that they have there, but the connectivity of that really brings in proximity the global market to Memphis within either, you know, 7072 hours or 96% of the world’s market can get into Memphis in just a few days time. So we’re really proud of that legacy, and our infrastructure is a critical component of that. A few years ago, when the interstate 40 bridge had a crack in it, it really shut down all commerce, both in the both along the the roadway itself, but also river barge traffic had to cease for a while, and it was down about six weeks, so the redundancy of our river crossings became of Paramount priority. However, the Chamber has a transportation committee, and we have for 20 years been advocating for additional crossings of the Mississippi River and the replacement of bridges. So we supported the state of Tennessee’s effort to pass legislation called the transportation Modernization Act, which then yielded a an allocation of state funds, $3 billion and out of all of the the needs of infrastructure across the state of Tennessee, and we’ve got 95 counties that all have amazing infrastructure needs, but the state prioritized the the Americas river crossing, as we coined it, and we were honored to to play that role as a chamber and helping the state pass this legislation and. And the enabling funding that we go into major projects along those same lines, the federal government had a bridge replacement program as part of the the infrastructure package of legislation that was passed, which was bipartisan and and with that program we applied with in partnership with the state of Tennessee and the state of Arkansas for the replacement of our interstate 55 bridge. So we did national advocacy in Washington, DC, in partnership with the state. They requested us to do that the first application, we did not play a role in in writing any of the narrative, and it did not score very well. So the state turned back to us and our long history of advocating for this, and asked us to help bolster the the application. So we built narrative. We had our Greater Memphis economic research group that’s embedded inside the Greater Memphis chamber provide some additional data and analysis, and we resubmitted that application, and we were thrilled to be awarded the largest infrastructure grant in the state of Tennessee’s history, $400 million from the Department of Transportation via the Federal Highway Administration, and that is matched with 250 million from the state of Tennessee and 250 million from the state of Arkansas. So it’s a nearly billion dollar bridge replacement, which will really be a signature bridge across the Mississippi River and redefine our skyline downtown in Memphis, so it represents every element of public policy and convening and driving and prioritizing and yet also providing the data and The support and and really humanizing the narrative of why this is important and why Memphis should be granted this, this major award, and for it to be the largest in the state’s history, is not lost on us. This is a 70 year old bridge, not seismically retrofitted. It is a challenge to get across that thing. Now, given the fact that we are the third busiest trucking corridor, so this allows for greater safety, it allows for greater capacity, and it solidifies our position as America’s distribution center, moving forward into the decades ahead of us, I

Brandon Burton 17:34
can see the huge need for it. With you guys being central hub and all the yes incomings and outgoings. It makes total sense. So you said this is a this is part of the stretch of I 55 is that correct?

Ted Townsend 17:47
Yes, it is interstate 55 which connects Chicago with New Orleans, pretty much Memphis being equidistant to each Yeah.

Brandon Burton 17:54
So as I’m thinking about the bridge, when do you know when the original bridge was built. And I guess I’m asking the question, because I’m sure there’s technology advancements. You mentioned, the seismic retrofitting and stuff like that. But what, absolutely, you know technology? Yes, are there?

Ted Townsend 18:12
Yeah, well, it was over 70 years ago, so the lanes are much more narrow than what we typically would see in a new interstate or bridge build present day. So this new bridge will have added capacity, added lanes, and present a much safer environment for for for motorists and and trucks that are crossing. But also, you know, it adds to that, that volume and capacity, as well, the state just completed an interchange on the Tennessee side of the bridge. So coupled with that, it’s, it’s going to allow for much more traffic and logistics to flow through here. Yeah,

Brandon Burton 18:57
that’s, that’s amazing. I know, you know, Dunkin Donuts, as they’re saying, of America runs on Dunkin but you guys probably say America runs through Memphis, right?

Ted Townsend 19:08
We actually can say that. Yeah, we have the highest concentration of logistics companies in the country here in Memphis because of those modalities of transportation. And yes, it doesn’t hurt that FedEx, who employs 500,000 people around the globe, is headquartered here. They have over 30,000 employees here in Memphis, and they’ve been operating for the last five decades here as their base of operations and their headquarters. So yeah, we feel that is true, and that really became very evident during the pandemic when we saw the global supply chain challenges that were well documented. Memphis was actually a solution point for the movement and the continuance of movement of goods around the. Country and FedEx certainly played a pivotal role in the distribution of the vaccines. So we, you know, we like to imagine, you know, Memphis is placing, and, you know, being responsible for the world’s recovery from, you know, an unprecedented global pandemic.

Brandon Burton 20:17
Yeah, well, as far as it comes to chambers making a big impact in their communities and their region. This is, you know, one, obviously putting you on the national stage. So, yes, great, great work with that one. And great. What’s the timeline for when the bridge, when they start working on it, or complete? Yeah, we

Ted Townsend 20:35
we anticipate the beginning of construction in 2026 and the completion of the bridge in 2030 again, that’s a fluid timeline, you know, given materials and construction, but they’re going to be building it right beside the current bridge. And when that is completely finished, they will bring down the the original and and we’re off and running. But you know, it’s, it’s a cable suspension bridge. It’s going to be absolutely beautiful. There are renderings that I’ve seen, and assuming there are no changes in that, it’s going to be a stunning piece to our skyline. So we’re excited for that, and the fact that we get to see it in our lifetime, four years from now is really not that far for a major, billion dollar bridge to be built across a mighty Mississippi River. Yeah, it’s

Brandon Burton 21:28
great to get the background story too. So as any of us listening, you know, drive across the bridge, you know, in 2030 onward, we’ll answer the story of how that bridge came to be exactly the role your chamber had in that well, let’s, let’s shift gears to the second program that was submitted on your application. If you’d like to introduce that one to us.

Ted Townsend 21:49
Yeah, happy to do so, the digital delta. And you know, I love to talk about this program, because it is one of those things where a chamber can put together all of those strategic plans and hope for the outcomes, and you hope that you’re around to see those outcomes. But in our case, the digital delta is a component of prosper Memphis 2030 and we’re already seeing the manifest yield of these strategies that we’ve been working on for the last five years. So the digital Delta, I will say this much if I were to say Silicon Valley, pretty much in any audience. You know, geographically, where I’m talking about and what I’m talking about, and so coming out of the the 2008 recession, going into even 2018 2019 Memphis really took 10 years to recover from that and and we were looking at ways to catalyze exponential economic growth. So we were actually one of three cities selected by the Brookings Institution to go through their inclusive economic indicators lab, along with Indianapolis and Orlando. That took about 18 months, but what we came out of that was with basically a database and dashboard of economic indicators that measure the strength or the lack thereof, of the Memphis economy. We took that and we compared ourselves with nine other peer cities that were similar in population and and business diversity. And so you have a cohort of 10. And as you can imagine, Memphis didn’t fare very well. We were pretty much in the bottom quartile of those cities that we were measuring ourselves against. And there was one economic indicator where we were actually number one, and that was the percentage of Information Technology positions held by African Americans. Hey, mind you, Memphis has the largest African American population in the United States of America. That had been Detroit. We have overtaken Detroit and remain with the highest population. And that is a source of pride. We see diversity as as our superpower, and seeing that indicator was not necessarily a surprise to us as measured against our peer cities, but at the same time that we were coming into this analysis and measurement, the McKinsey report came out along with a Wall Street Journal article that told basically tech companies that if you want to diversify your workforces, you need to move to where that talent is, and predominantly that talent is located in the southeast section of the United States. But the job growth was really coastal, so we. Took that, that methodology, if you will, or that clarion call of action, and started marketing the fact that we have this high concentration of black tech talent to tech companies. I went to Microsoft and toured their headquarters and and they said, you know, Ted, this is amazing. We wish we had known this two years ago, before we committed to building in Atlanta, and I was able to show them that actually, you know, Atlanta is number two to Memphis. So that was a false victory. But nonetheless, we realized we had a lot of great momentum and justification for major tech operations to invest in our region. I met with Mr. Fred Smith, founder of FedEx, who just sadly, recently passed away, and I showed him these data. And you know, he he held up the page that showed the chart with Memphis leading in black tech talent over 53 other major markets in the US, I mean, every big city. And he said, You know, there’s not much that surprises me at this point in my career. He said that this is shocking, and I know that FedEx has played a role in this, because the world is still catching up to the fact that FedEx is a technology company that happens to move packages around the planet, and that was a moment that galvanized our approach. And in fact, he and his son, Richard Smith, who is is a an executive with FedEx, coined the phrase digital delta, so we trademarked it, and we began using that as a marketing platform with the basis of data to say you could move a location here, Google, Microsoft, you name it. Fast forward to last year, and we had the opportunity of marketing Memphis to x ai, the startup AI, company of Elon Musk, and we were able to win that project and and beat out 50 other markets that they had been considering because of the fact that we could move at the the speed they wanted. We had the power that they needed, and we had the people and and so that now represents the largest investment in the state of Tennessee’s history. So you can see, we love to live in the superlatives, largest Infrastructure Grant, largest private sector investment in the state’s history. And now Memphis suddenly is thrust into the lexicon of great global tech hubs, because we are home to the world’s largest and most powerful supercomputer, which is x ai that powers grok their interface. So so now we have shifted our focus to the supply chain of AI Artificial Intelligence, both upstream and downstream. What does it take to create AI, it creates tangible things. I mean, you have to have servers, you have to have graphics processing units or chips. You have to have cooling systems and and all of these, these things that that energy that go into the creation of artificial intelligence. So and given the fact that Memphis is such a great logistics hub, it makes sense to now have Memphis focus on becoming a high tech manufacturing hub where you have proximity of these AI products that go into the end users. So we not only announced x ai last year, they’ve they’ve doubled down. They invested $12 billion dollars, and their first phase, they have committed to expanding their footprint from 200,000 GPUs or Nvidia chips, to now a million Nvidia chips. So the supercomputer is just getting more powerful right here in Memphis. So when you think about the computational power that it will take to put humans on the surface of Mars that will be originated from Memphis, Tennessee, and it still gives me goosebumps, and it’s that validation of what is the digital Delta. When you launch something like that, you you know, obviously get a lot of questions, and it’s new, and it’s a moniker that many people weren’t familiar with. They would ask questions, well, does that mean electric vehicles or robotics or AI? And the answer is yes, all of it, tech is ubiquitous now with business. And yes, we’re home to Ford Motor Company’s largest electric vehicle assembly plant and and so yes, we have the, you know, FedEx is largest hub, which has a tremendous amount of automation and robotics. And yes, we’re home to the world’s largest supercomputer. So now you have this concentration of investment that that reflects what the digital delta is. And we’ve even got the governor. Of the state of Mississippi using digital Delta in a Politico

Ted Townsend 30:05
interview that he just had. And, and, and they, they’ve had major announcements that reflect how they are growing in the AI space and in Arkansas right across the river. And I point this way because I’m looking literally out my window at Arkansas across the river, they announced Google is coming in to West Memphis, Arkansas, and that’s a $10 billion investment in a large data center campus. So suddenly, there’s validation of the PROSPER Memphis 2030, vision that was embodied in the digital Delta marketing effort. And we’re going to continue to add to the constellation of these great tech companies like Nvidia and Dell and super micro, who have all committed to coming to Memphis and having significant operations. And that x ai investment garnered us deal of the year last year from business facilities magazine, and we were the only chamber to be recognized. Mostly it was state led organizations and the great projects that they were able to announce in the platinum, gold, silver level, we won the bronze, but it was a Greater Memphis chamber that was recognized. And coming from my background at the state, when we won the state of the year and economic development. A lot of the deals of the year that that culminated with that, I wanted to bring that to my hometown, and I’m incredibly proud of this team and the effort that they put forward to not only get America’s river crossing funded and and soon to be built, but then the digital Delta really taking taking hold and and becoming our our identity. It’s a transformational moment, and it’s not something that we hope will take hold decades from now. It’s it’s already been realized, and that’s incredibly rewarding. Brandon, yeah, that is

Brandon Burton 31:59
great. What a a great accomplishment with the win of x ai, but also the continued inflows. That’s right, you know, the thought hit me that there’s, there’s enough people out there that think AI is going to take all of our jobs. But curious with x ai about how many jobs are being created in the Memphis area with this

Ted Townsend 32:21
facility, that’s a great question, because that was what we got as well. Well, this is just another data center. No, actually, it’s not data centers store data, but this is a computational learning cluster. So they have about 300 full time employees right now. 82% of those are Memphians, and they pay at Palo Alto rates, so everyone in that facility is making six figures now, and they don’t require four year degrees necessarily. So we have seen that as a tremendous opportunity where we can specialize accelerated skills training, provide people with certifications and credentials that can go to work in the world’s largest supercomputer and earn these incredible wages that are family sustaining, and that’s what that’s what chambers do. That’s the essence of of why we were created, and the work that we do. And and it’s so incredibly rewarding to be able to see that Memphians are feeling the impact of this. And, yes, this is a an attractor for in migration of talent here. And given the fact that they’re going to be exponentially growing the supercomputer, you know, we anticipate even more jobs. I mean, this is, you know, they, they’ve suddenly become our second largest taxpayer in Memphis, only behind FedEx, who has been operating again for five decades, right? So that that is really what is driving our economy. And just last year, our GDP eclipsed 100 billion for the first time in our history. And that does not even include X AI’s investment. So when we have done the projections, right when we’ve done the projections, what we see is that we’re going to have the one of the highest growing economies in the nation’s history in a two year period, really placing us only second behind Austin Texas, and we know what, What a juggernaut Austin Texas is for for economic growth. So we’re so excited about what the future represents. And the digital Delta now becomes one of those calling cards for our region and and it’s it’s justified, and we have proven the efficacy of what Mr. Smith envisioned for the Memphis region and and it’s, it’s bittersweet, but it’s a tremendous legacy. And he has so many legacies. But you know, knowing that the Chamber did got to partner with him on the rollout of digital delta is an incredible honor. And. And one that we’re going to continue to honor him and his contributions to our economy.

Brandon Burton 35:04
Yeah, I love that. Tie in with with the Smiths. And isn’t it amazing? Yeah, it’s

Ted Townsend 35:09
providence. I think, you know, I love to think of it that way. Yeah,

Brandon Burton 35:14
I love it. Well, obviously, two huge, impactful programs that you guys are driving there, the greater Memphis chamber. As we begin to wrap up, I wanted to ask for those listening who want to take their chamber up to the next level. What kind of tip or action item would you suggest in their efforts to do that?

Ted Townsend 35:35
Yeah, for me, you know, I don’t want to over simplify this, because the work that we do is highly complex and it’s multifaceted, but I think the underlying current is you have to listen to the business community. You have to understand with multiple touch points and an intentional engagement, what is paramount to them? What does the business community expect and need? And in times of both distress and in times of major accomplishments, because each represent new challenges and opportunities for growth. And so I take pride in the fact that we are open and we are asking for engagement and opportunities to learn what the business community needs. I would say, get out there. You know, get get active and be present and be an active listener. And most importantly, you have to act on it, and you have to show that the feedback that they are giving you is not ending up in a loop of noise, but is being thoughtfully and appropriately enacted and and that’s what has really spelled success for us. When you think about just America’s river crossing, we would not have been in a position to help win that if we had not been listening and advocating for 20 years. Yeah, and you have all of this variability in political cycles and administrations change, and that’s at every level, local, state, federal, but the one constant is always a chamber, because they’re the go to. And in our case, we’ve been around for a long time, but I think that’s true for every chamber in the community that they represent. It is, you know, you are equipped to act because you’ve been listening to what they need and and that’s a special thing that it sounds very simple, but I, you know, I engage with as many of our members as I can, and an annual basis, I want to sit with them. I want to hear we have mid mornings with Ted and we have breakfasts with a lot of TED Talks.

Brandon Burton 38:14
I thought a plan on that with this episode. I had to do it. I had to

Ted Townsend 38:17
put it in there. I hope that doesn’t hurt our scoring. But But Ted also listens, and we have a team that listens. And so I would just recommend that have as many interfaces as you possibly can, can schedule and don’t get caught up in the pageantry of events, because those are wonderful. And we celebrate every ribbon cutting, because it represents a business stream realized here in our community. But we have to do even more, and we have to show up and continually offer that support.

Brandon Burton 38:52
Yeah, I love that response, and in fact, it kind of leads into the next question I was going to ask about, and you guys are very future looking, future leaning, I would say, so as you look to the future, how do you see chambers of commerce and their purpose going

Ted Townsend 39:08
forward? Yeah, well, you know, again, I go back to challenging that status quo. When I came in as Chief Economic Development Officer, you know, having the success at the state level. I wanted that here. So we wanted to implement similar structures and strategies to to garner that kind of success. And it’s creating that culture of winning and and creating that culture you wake up every day expecting to win, and that is not in a boastful way. That is just an orientation that that I expected myself and and that has, you know, it’s really, I think, inspired the team here to understand that we can dream as big as we dare, and if we don’t, who will for Memphis. So, so we. Want to always apply innovative approaches. We love to be first in space. We love to live in the superlatives, being the best, the most, the first. And it’s not for our recognition. It is not necessarily to win, you know, the trophies, or, in this case, chamber of the year. We want that badly, but it’s because it’s the work, it’s the body of work, and it’s the impact on our community that ultimately provides that outcome and result that we expect. We expect prosper Memphis, 2030 to to see the goals hit where we will be because of Brookings research, we will be in the top quartile of those cities that we measure ourselves against. And when that happens, prosperity is shared. And if we leave anyone behind in this moment, we have failed. We hate poverty, and Memphis has long suffered from having pockets of just devastating poverty in our communities, and I will not rest, and this team at the Greater Memphis chamber won’t rest until we normalize and equalize economic prosperity for our citizenry so that we don’t have census tracts that have suffered generationally, but now you know, South Memphis is home to x ai, and those neighborhoods are getting investment, direct investment from the tax revenues that are coming in. The mayor is passing an ordinance to directionally put 25% of the net new revenues into the 38109, zip code, which has been a zip code, has seen this investment and and so many barriers for so many generations, that to me, Brandon is what a chamber is to do and to be about. And we’re gonna we’re gonna find new goals, and we’re gonna crush those as well, because we don’t rest in complacency, because our community deserves so much more.

Brandon Burton 42:08
Yeah, that’s awesome. Well, Ted, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and and learn more about how you guys are doing things there in Memphis and do their own R and D. Where would you turn them? Absolutely the best way for them to reach out.

Ted Townsend 42:24
Well, first I will say this because I’ve been the beneficiary of many of my colleagues in in the chamber work who have offered their best practices freely. And we’re an open book. This is not a time nor place to be proprietary. So we want to share everything that we have been through to help others. So the best way, I mean, my email is ttownsend@memphischamber.com you know, I always invite my mobile numbers on my business card. So that’s how open I want to be with, with our our peers and partners and community. Our website is Memphis chamber.com and we have a marketing website called MemphisMoves.com of course, we’re on all of the the platforms with social media, but MemphisChamber.com MemphisMoves.com, and then certainly my email are the best ways for us to get connected. And if there’s any research or examples of the industry reports that we put out there, or the economic impact studies that our Economic Research Group has done, most of those are on our website. And if anyone needs any assistance in that, we’re more than happy to to partner with them.

Brandon Burton 43:45
Yeah, that’s fantastic. We will get your contact information the websites or show notes to make it easy for people to find you and reach out and connect. But Ted, this has been great having you on the show. Thank you. Guys are making huge impact. It’s been fun to learn about these programs and to put a bigger spotlight on Memphis. So I wish you and your team Best of luck as chamber of the year.

Ted Townsend 44:10
We’re crossing everything that we’ve got. Can’t wait for a few weeks from now, and it’s all announced.

Brandon Burton 44:17
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2025 Chamber of the Year Finalist-Grand Rapids Chamber with Rick Baker

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE Chamber of the Year Finalist Series, and our guest for this episode is Rick Baker, representing the Grand Rapids Chamber. Rick is a seasoned Chamber of Commerce professional with a career spanning over three decades, beginning in 1988 as the director of finance and membership at the Rochester Area Chamber in Minnesota. Rick went on to lead chambers in Newton, Iowa and in the Iowa, Illinois Quad Cities home to major corporations like Maytag and John Deere. Since April of 2011 Rick has served as president and CEO of the Grand Rapids chamber. His passion for supporting the business community was shaped by his upbringing in a family of business owners. Rick holds a degree from the upper Iowa University and earned his IOM certification from the University of Colorado, Boulder Rick, we’re excited to have you with us today here on Chamber Chat Podcast. And first of all, I want to say congratulations to you and your team is being selected as a 2025 chamber of the year finalist. But I wanted to give you a chance to say hello to all the Chamber Champions that are out there listening, and to share something interesting about yourself so we can all get to know you a little better.

Rick Baker 2:24
Oh, well, you know, thank you for having me, and I love that you said seasoned. I think that’s a nice way of seeing the old guy. It’s been a, you know, it’s been an awesome career. Otherwise I wouldn’t still be here, right? And we’re honored to be a finalist for the chamber of the year, and our colleagues from Topeka and Memphis run some amazing chambers of commerce as well. So just being a finalist and with them is quite an honor. So that’s something interesting about myself. You know? What people might not know about me is I’m also a licensed Merchant Marine Captain, and so I can drive some pretty big, pretty big yachts and boats on mostly on Lake Michigan.

Brandon Burton 3:13
Very cool. So little fun fact, I didn’t know this until just recently. You know, we’re in this world right now where tariffs are such a hot topic, and I’d seen in your bio that you were part of the Coast Guard, and I didn’t realize the Coast Guard was initially set up to collect tariffs from imports coming into the United States. So when you say Merchant Marine, that makes even more sense to me. Now I don’t know where I missed that in in my schooling, my education, but I found that interesting. Yeah, yeah. Well, tell us a little bit about the the Grand Rapids chamber, just to set the stage for our conversation today. You know, give us an idea of the size staff, scope of work, things you guys are involved with, budget, just kind of prepare us for our discussion. Yeah.

Rick Baker 4:02
So we are on a growth trajectory as a Chamber of Commerce. We’ve been very intentional about having our eyes set on a 10 year plan, and we’re 2028. Is that we will have reached that 10 year mark when we started our journey. We are currently, this current year, we’re about $6 million in annual revenue. We have 4445 staff people on our team. So we have a great group of people on our team that deliver some high quality programming and high quality interactions with our members. And one of our values is, you know, member experience

Brandon Burton 4:44
Absolutely. So as far as the organization goes, Are you guys strictly chamber? Do you have that it’s the tourism aspect or economic development, or what is the scope of work look

Rick Baker 4:56
like? Yeah, we are strictly chamber. We are. Master organizations, which, like in many cities, we were the chamber, actually started the economic development organization and the tourism bureau, but spun them out into separate organizations. The three of us work very well together. We have very specific lane of work that we do in our communities. I serve on both of those boards for both those organizations, but they are independent and separate organizations. So we are strictly Chamber of Commerce. We’re 137 years old this year, and very true to our original mission of being, you know, relentless advocates for our business community.

Brandon Burton 5:36
Awesome, very cool. Well, that that definitely helps us with the setting the stage, and as I do with these chamber of the year finalist episodes, I like to spend the majority of our discussion time on the two projects that you guys submitted on your chamber of the year application. I think there’s a lot to be learned from those projects, as you’re obviously making an impact in your community to be noticed on a national stage. So we’ll dive in much deeper on those two programs as soon as we get back from this quick break.

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Brandon Burton 9:49
All right, Rick, we’re back. As I mentioned before the break today, we’re diving in on the two programs that you guys submitted on your chamber of the year application. I don’t know if. You have a preference on which one we cover first, but I’ll, I’ll let you decide with which which program you want to dive into.

Rick Baker 10:06
Sure. Let’s talk a little bit about the first one is our office space itself, which sounds maybe a little bit funny. We started a journey back in 2018 that kind of referenced in my earlier marks on a 10 year journey of reinventing ourselves as an organization, and part of that had to do with moving to a new office. Our previous office space was very traditional. It was like where the employees came to work. It wasn’t a great opportunity for our members to engage with us. And so as we thought about our reinvention and rebranding of us as an organization, it felt like a great opportunity for us to rethink how we work, and I asked our design team that we hired, can our office space actually be a benefit of chamber membership versus an overhead cost for our organization. And so what we designed and what we have now is very much of a collaborative work environment. We have a work cafe on the first floor. It’s a coffee shop on the first floor. Our members drop in and work, and they come in between meetings, and it’s pop in, you know, beer from one of our local breweries in the refrigerator for late afternoon if somebody feels like they would like to have a beer. And then on this second floor, we have an a series of meeting rooms, and we had such high utilization that, like, two years ago, then we did an expansion and 5000 square foot expansion, and added additional meeting rooms, and we’ve seen our utilization triple. A lot of businesses. We are literally now the center, the hub of business activity for our business community, which was our goal to have our the leadership teams of our major corporations and our small businesses, mid sized businesses, coming in and using our space for their strategic planning. Nothing fills my bucket more than seeing the leadership team of one of our companies, whether it’s our largest corporation or down to, you know, smaller company, their team in their white boarding like, where are they going? Where’s their future? Is it we’re better placed to do that than at your chamber of commerce?

Brandon Burton 12:28
That’s awesome. Yeah, I’ve not heard of this type of a model with the office space before. Is this something that you’d seen somewhere? Is it just, you know, one of those ideas that come to you when you’re in the shower? Or how did this come to be?

Rick Baker 12:44
I get my best ideas when I’m driving. I call it windshield time, you know, brainstorming. And I think sometimes my staff gets a little nervous when they know I’m going to be in the car for very long, because I always come back with great ideas, right, right? But, you know, I mean, co working space in is not something that’s unusual for a lot of communities, but for a chamber, I think you know, making your office be the the co working space for your community is maybe unusual or unique. And I think you know, teaming up with our architectural design team, and you know them knowing what our our vision was for our space, that it be something that our members could benefit from. You know, they really helped us through a process to identify what could that look like. Now, they also made, made us aware, very much aware. And I think this is probably very typical of a lot of chambers, as they studied us in our old space and watched how our employees worked. You know, everyone had their own office. Everyone had their cubicle that was assigned to them. And, you know, in the in the design language, they were like, this, real estate, you’re tying up real estate, but half of but you’re only there half the time, yeah. And so you’ve got all of this real estate tied up, and your employees are coming and going, and so that allowed us to rethink how we worked as well as we now, no one, including me, has an office that’s assigned to me. There are spaces that I can go and work and be in an office environment, but it’s not assigned to me. I don’t have pictures up, I don’t have things that you know that designate that this belongs to Rick. So it allows us to have more of our space focused on our members and less tied up in real estate that’s being used half the time.

Brandon Burton 14:40
So I’ve heard of chambers doing co working spaces, for sure, but not having their office space be that that canvas right for that co working space. So I think it’s a very unique idea with 45 staff. Was that a hard idea to get across the staff that you. Won’t have your designated real estate within the office as you as you termed it before,

Rick Baker 15:05
yeah, we went through a process. You know, early on, when we first moved in to our space here, with the team that was kind of converting, and our, one of our office supply or office manufacturing companies has a process to help you actually go through that. And for, you know, there’s protocols that you, you know, you create that are kind of basically the unspoken rules of how you operate. You know, when you sit at a spot and then, like, how do you leave it for the next person? So we did a lot of training with our employees. Like, this is what to expect. And no, the conversion was actually fairly easy. There’s, you know, there’s, it took a little while in the very beginning, and I actually think it positioned us very well when, when all of us had to deal with covid and work remotely, we were all used to working with our backpack and being remote anyway, basically. And so it really helped us adapt quickly when it came to covid.

Brandon Burton 16:09
So that that question was on my mind, you know, first of all, it sounds like this is a new space for you. It wasn’t an existing office space. Is that correct?

Rick Baker 16:19
Right? It’s new. We moved down, you know, a couple few blocks from where we were previously, out of our Okay.

Brandon Burton 16:27
So then my next question was, with the new office space, when did you guys make this move, and did you have to deal with covid During that time, and, and I’m sure that had some, you know, maybe complications, but also benefits, as you mentioned, with already being structured with that kind of office structure. But what did you guys see through that experience?

Rick Baker 16:47
Our original move in here was 2018 March of 2018 so we were in here for two, two full years before 2020 came around in Michigan. You know, everything was completely closed down during covid, and so we were not able to come into our space. We were not able to have members in our space at all during 2020, for almost a whole year, then when we had to actually designate because, like I said, we have our work, work campaign, which is a coffee shop. Then we have meeting room space. They’re all designated differently at the state of Michigan during that time. And so we were able to open pieces of it at different times. And so yeah, it was a quite a journey. What we found after covid was the utilization even higher when people started coming back to work, when we did open up, and that that drove our expansion in 2022 Yeah, and a number of companies, because some of those companies were actually shrinking their footprints a little bit, and so leaning on us more for meeting spaces and things like that.

Brandon Burton 18:00
Yeah. And I’m sure things had to be thought through as far as, like sanitizing a workspace before you leave. And, you know, the stuff we don’t want to think about anymore. So yeah, we won’t dwell on that part of it so much. But I like the idea of you guys being so well positioned, you know, ahead of covid to as these changes happen that, you know, other offices kind of scaled down, and people working from home, but maybe at home, they don’t really have a space to work from, so to be able to utilize their chamber membership to come to the chamber office and have space there to be able to work do you see a number of people that come consistently, like every day or multiple times a week, or what’s that? That info like

Rick Baker 18:44
we do, we do have some, what we call frequent flyers. We have folks that are here almost every day, if not every day. And we’ve seen, you know, kind of unintention, not necessarily the intent of our our thoughts originally, but have embraced it. We’ve seen kind of some incubation of some small businesses that that’s then as they finally got their own space, they moved out. We’ve seen that multiple times where, you know, companies that got started, and then they finally get to 345, employees, and they find their own they get their own office space, and move out, and they still come back and use our meeting rooms. But God, we have some companies that are here quite a bit, and we’re actually thinking next, what’s next for us? And we’ve done a we’ve met with our frequent flyers, especially to find out, like, what else could we do to make this even more valuable to you as a chamber member,

Brandon Burton 19:42
yeah. So I love hearing the stories of incubators getting started and spun off. And I know for a lot of these incubators, these brand new businesses, having that physical space and even an address is so important for them getting started. Are they? Able to utilize the address the building, or how is that factored into utilizing the space?

Rick Baker 20:06
So actually, right now, no, they do not use it as their mailing address. That is something we’re thinking about as an add on benefit to probably a cost to some of those that are more frequent flyers, but they can do pretty much everything other than, you know, have access to the space you know, during our office hours, and they don’t have it as their mailing address unless we work out a special when we that’s kind of our next phase,

Brandon Burton 20:37
yeah, so from a tactical standpoint, do people Reserve meeting rooms and spaces? You mentioned they’re classified in different areas. So is that something they go online and book a room? Or how does that work?

Rick Baker 20:53
Yeah, we have, we have a person on our team that manages all of the meeting room space, because we now have like, 15 meeting rooms. And you know, it’s so and most of them are full every day, all day, with different clients. And so it’s a lot of moving parts, a lot of people, lot of energy, lot of activity in this in our office, which I love. And so it takes, you know, we had to have a person on our team that could manage all of that, make sure that they got a good customer experience, and provide them, you know, with the room set up and there’s, like I said, there’s about 15 different meeting rooms, and they’re laid out differently, different sizes, depending on what the need is of our members,

Brandon Burton 21:37
yeah, very cool for a chamber listening who might be interested in doing something similar. Has is there big lessons you guys learned in setting up this kind of an office space that they might want to take note of before venturing into something like this?

Rick Baker 21:56
Um, you know, I think, I think a lot of it depends on the the team in place, and are they willing to give up their actual designated office. It takes, you know, some learning, and you know, willingness to do that. I guess you could have that. It would just cause you would just have to have much more square footage to be able to accommodate both, you have to be willing to have this level of activity in your office. To have there is a lot of activity, and there’s a certain level of now, our team loves it, you know. And most a lot of the people that have been hired in, they like this environment. They know what they’re coming into. So yeah, but there’s a certain level of stress when you have guests, you know, like, if you have guests in your home for a weekend, you know that there’s, like, a it’s you can’t just relax and sit around like you normally would. And so there’s a just a little extra level of activity.

Brandon Burton 23:03
Call it attention. Yeah, you’re more attention.

Rick Baker 23:07
Be willing to work with and have around you. I love the energy our team. Loves the energy the interactions that happen in our with between our members and our staff and between members that are in our space. We hear that all the time. It’s like, oh my god, it’s a great one of our members referred to us as the town square like this is where you go if you want to see people that you’re you’ve been trying

Brandon Burton 23:31
to connect with. That’s awesome. I love that. So you’d mentioned that this is a benefit of membership. Is it a membership tier? Are all members welcome to? How does that structure work?

Rick Baker 23:44
So all members are welcome into our space. And then it’s a different membership levels of access to meeting rooms. And then maybe, you know, at the highest level, not have to pay for the meeting rooms in addition to your membership. So you get x number of utilizations a year based on your membership investment

Brandon Burton 24:03
levels. Yeah, very cool. Well, let’s shift gears to the the other program that you guys submitted on your application, if you’d like to to introduce with that program, is

Rick Baker 24:13
about, yeah. So like many chambers, you know, we are, we’re always working to create a community that’s vibrant and attractive and will attract people and attract business and and we’ve been on a journey here in Grand Rapids for number of years, and we’re so we’re at our next phase. And so it’s what we presented, was a couple of transformational projects. Is how we refer to them, as they’re transformational for our community. In those two projects are 14,000 seat empathy outdoor amphitheater, a entertainment venue, and that is in our downtown, and then a professional soccer stadium, which is also in our downtown. Area again, trying to continue our journey of creating high energy, high traffic, kind of attractions that then support our entertainment businesses, the so you know, hospitality businesses that we have in our downtown area as well as, you know, find, you know, adding additional tools in our toolbox, like, if you might say, for attracting great talent to our region.

Brandon Burton 25:29
Yeah, definitely that that place making aspect of making Grand Rapids a great place to live and entertain and and all of that. So you’d mentioned you guys are working through like this 10 year vision. Was there a capital campaign associated with that to execute on these projects? Or, I imagine the soccer stadium has something to do with the soccer team. Would would help finance with that. But how’s it coming

Rick Baker 25:57
together? Yeah, so our, you know, big piece of what we had to do was part of the capital stack to make these projects a reality. Was what we’ve used previously for some of our other projects as a portion of our hotel motel tax. And we needed to do through multiple steps, and part of that was getting legislation passed at the state level that would allow us to increase the hotel, motel tax that we use. We had to get approval first at this local, city and county boards so that we could go and ask for our legislature to change our ability to increase our tax and once we got through each one of those steps, we had to run a ballot campaign with our local voters to get approval for the increase. And of course, there’s a lot of messaging and a lot of things that you need to do to make sure that they understand it’s like, this is a hotel, motel, tax. It’s an attacks on your property. It’s not, you know, there’s

Brandon Burton 27:06
people your tax and they freak out a little bit. Yeah, people

Rick Baker 27:09
see tax increase and they, you know, there’s a certain reaction that you get immediately. And so there was a lot of work that our team had to do with partners in the community to make sure that the message was very clear, and people understood what the what they were supporting, and what they were helping to invest in for the future of our community. And so we were pleased that we were able to get a yes at each one of those steps along the way. There was a lot of pressure and timing that that was important because you, you know, you design like significantly, you know, hundreds of millions of dollars worth of investment and costs change quickly, you know, a few years delay and the changes, the costs can change. And so we wanted to keep things moving, and so that the estimates for costs were accurate and we didn’t have any surprises later.

Brandon Burton 28:06
Yeah, when this is part of a 10 year plan and vision like, man, a lot of the costs have changed within that 10 year span. But it’s got to be very satisfying to see this, you know, coming from a dream or vision, a plan, to to something that’s materializing. What’s the timeline look like for completion on the amphitheater in the stadium?

Rick Baker 28:27
Yeah, so the amphitheater is well under construction. It started sooner. That was the first project that we got going on from a construction standpoint, and the first concert will be in May of 2026 Okay, and so, you know, there,

Brandon Burton 28:48
do you know who’s coming with? Not yet, okay, yeah, we might be able to pre sell some tickets here.

Rick Baker 28:56
I would think that it would be quite an honor for any entertainer to be the first entertainer in a new venue. And we have a, you know, our we have a great contract partnership with the organization that runs our arena and our convention center, and they’re now contracted to run the amphitheater and using Live Nation to, you know, work all the deals with the different entertainment groups. So, yeah, I’m sure that’ll be exciting, and it’ll be a hot ticket for sure.

Brandon Burton 29:29
Absolutely sounds very exciting. Yeah,

Rick Baker 29:33
soccer stadium is a little bit they’re just starting construction now. They’re doing groundwork and site work. They just started it recently, and so that’ll be about a two year build out before that’s completed some of the other steps that are coming along with that project. And we haven’t announced the the name of the team yet, you know, or team ownership, any of that kind of stuff. And so we’ve, I think, you know, we’ve been phasing it out, just. Kind of keep the attention and excitement, but we’ll be doing that very soon, because it’s important, because there’s material that needs to be bought and you want it to align with the colors of the team and right like that. And so that stuff will be coming along in the near future.

Brandon Burton 30:16
Yeah, that’s really cool. Well, Rick, as we begin to wrap things up here. I wanted to ask on behalf of you know, chambers listening, who are interested in taking their chamber up to the next level, what kind of tip or action item might you suggest for them as they try to work towards that goal

Rick Baker 30:35
while we I think for us, what really has helped us as an organization, and that be at the beginning of this whole journey of re reinventing ourselves, as I mentioned back in 2018 and we also started implementing Eos, the Entrepreneurial Operating System. And there’s other operating systems out there Eos, what I like about it is, it is not hard, you know, it’s very simple. It gives you a set of tools. But what the most important thing it does is it gets the whole team laser focused on the on the goal. You know, everyone is aligned. And, you know, here’s who we are as an organization. Our values are alive. They’re not just something on a piece of paper. They’re on our wall, but they’re not just on the wall. We live them. I hear people on our team stay them, you know, they’ll reference them, you know, regularly. So I know that they’re on the top of mind for them. We use it for hiring and hiring, promotion, recognition, to have everything to make sure that our value is alive and well. But the long game, they understand where we’re going and then, but more importantly, they understand why, and that’s important part of it. You know, we can set a goal for something, but if people don’t understand, aren’t bought into the why that’s our goal, or why are we going this direction, or why do we need our, you know, our revenue, to be this amount, then it’s harder for them to maybe buy into the mission. And I think what we’ve seen as organizations, and I’m sure the other chambers that are listening, we’re able to, we’re able to attract really high quality talent, because especially it seems like the workforce right now wants to be part of a mission that they’re excited about, and so we have an advantage a little bit. We may not always be able to compete in the marketplace for wages against some of our largest employers, but we’ve been able to attract people because they buy into the mission in the in the focus of the organization. And we have a we’re able to do this work because we have an incredible team of people. I just get out of their way, you know? They we get the right people and let them do their work and bring their expertise to the table, and it works out really well for our members and our organization and our community. Yeah,

Brandon Burton 33:10
it’s super important to be clear on that that mission and purpose, and that’s going to drive people in the right direction, for sure. Oh, Rick, I like asking everyone I have on the show about the future. How do you see the future of chambers and their purpose going forward?

Rick Baker 33:29
Yeah, that’s, yeah, that’s the age old question, right? You know? And I think the ACC has done incredible work with the Horizon Report and updating that again now it’s incredible how accurate the last one was to project out where we are now 10 years later, and so that’s been a great resource. I think our business communities and in our every city around the country need us now more than ever. We should be a business imperative, and that’s our goal here in Grand Rapids, we need to be a business imperative for every business in town with a pace of change the challenges that are coming, the how quickly those challenges are coming, the disruption that we have. Our members need us tremendously to help stabilize the environment that they’re in, and a lot of the growth, the the excitement that happens in this country that we all love is happening at the local level. We’re driving it this. It’s not being top down, driven from, you know, from Washington, DC, it’s bottom up driven now, top can affect it and make our jobs harder, but we can, we can push through it, and we will help navigate. We’re a resilient, you know, people here in the United States, in our cities, and so that’s to me, I think. You know, now more than ever and into the future, we are, if we’re doing the right kind of work for our members, we’ll be a business imperative for them. Yeah. I

Brandon Burton 35:10
love that. I love how you said it’s your job to help stabilize the environment that these businesses are trying to conduct their business in. And that’s

Rick Baker 35:18
thrives. Business thrives unstable and predictable. The unstable, unpredictable is where it’s like, oh my gosh, what are we doing? And so we can bring some stability to them and help them see what’s coming and be prepared for it. Then we become very valuable to them.

Brandon Burton 35:36
Yeah, absolutely. Well, Rick, I wanted to give you a chance to share any contact information for listeners who may want to reach out and connect with you and either learn more about the programs you talked about, or more about how you guys are conducting business there at the Grand Rapids chamber in general. What would be the best way for someone to reach out and connect with you?

Rick Baker 35:56
Yeah, the best way to reach me is I is email, quite honestly, and it’s, it’s simple emails, is rick@grandrapids.org, okay, very simple than that.

Brandon Burton 36:07
Yeah, I like that. We’ll, we’ll get it in our show notes too, to make it easy, even easier for people, yeah, to reach out to you. But Rick, this has been great having you on the show. I appreciate you taking the time to visit with us and to share. You know these, these programs you guys are involved with that are making an impact in your community, and I wish you and your team Best of luck as chamber of the year.

Rick Baker 36:28
Thank you so much. Brandon, appreciate you.

Brandon Burton 36:33
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2025 Chamber of the Year Finalist-Ocala Metro CEP with Tamara Fleischhaker

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE chamber of the year finalists series. And for today’s episode, we’re thrilled to welcome Tamara Fleischhaker . Tamara is a powerhouse in public policy, community development and business advocacy. She currently serves as the interim president and CEO, as well as the chief experience officer of the Ocala Metro Chamber and Economic Partnership, or the CEP. With nearly two decades of leadership at the CEP, Tamara has played a pivotal role in merging organizations, launching innovative programs like business incubators and award winning communication strategies, and steering grass root political victories that have shaped the region’s future. Tamara’s roots in business run deep, from helping out in her family’s screen printing company in high school to work in in corporate marketing at Fortune 100 company to becoming one of Florida’s most respected chamber professionals. She is a certified chamber executive, a Florida certified chamber professional, and an IOM program graduate, recognized as a 2016 professional of the Year by the Florida Association of chamber professionals. Tamara recently chaired that same board in 2022 to 2023 outside of work, Tamara is a passionate community advocate, serving on multiple nonprofit boards. She’s also a die hard hockey fan who splits her loyalty between the Tampa Bay Lightning and the Toronto Maple leaves, and she loves exploring every corner of Florida but Tamara, I’m excited to have you on the podcast today. First, congratulations to you and your team for being selected as chamber of the year finalists. It’s quite an accomplishment, but thank you. Yeah. I wanted to give you a chance to say hello to all the listeners out there, but also to share something interesting about yourself so we can all get to know you a little better.

Tamara Fleischhaker 3:04
All right. Well, wonderful. So thank you so much for this opportunity. We have such a tremendous team here, so I’m really grateful that that all of their work to get us to this finalist position. It’s truly an honor you. So you’ve already talked about my hockey background. You know, I love water, whether it’s the ocean or frozen ponds, if you will. And I probably, another interesting fact is I also love hot air ballooning. I had the opportunity to get involved in that when I was a teenager, and because I’ve been in a festival life, kind of a festival volunteer, for most of my life, and had the opportunity to crew for hot air balloons. And also, you know, go up in a few and that has always been a lot of fun. It’s something I don’t get much time to do now, in in the current role that I have, but it’s, it’s still a passion for me

Brandon Burton 3:51
that is really cool. I’ve never been up in a hot air balloon. I don’t know if I could, I don’t know if I could do it. I don’t know. I’ve seen videos of people that go up and they do skydiving from them, where they get no thank you. I don’t need to. I can’t do that for sure. I’m out myself. Yeah, very cool. Well, tell us a little bit about the CEP to kind of set the stage for our conversation. Let us know the size, the organization, staff, scope of work you guys are involved with budget just to kind of prepare us for the topics we cover.

Tamara Fleischhaker 4:23
Sure. So we our organization was formed about 13 years ago through a merger of both the Chamber of Commerce and the Economic Development Corporation in the Ocala Metro, and I’ve been with the organization through that merger. So it’s really been an exciting 12 years for us. When it was first formed, we were all coming out of a pretty tough, historic downturn of the economy, and we certainly had our issues in our community. So the organization was really formed with the goal in mind to be exactly what this community needed. I know people have. Merged and unmerged organizations, yeah, over time. And, you know, they always say, Well, what did you do? And I said, You know what the key to this is find out what your community needs. And that is what we did. And we’ve certainly seen the success with doing that. You know, Florida has seen tremendous growth. We ourselves were listed this year as the fastest, fastest growing Metro in the country, with a 4% growth rate year over year, which was a little bit of a okay, that explains why it feels like this in our community. And then, which is, of course, why we’ve also been focused on infrastructure. We’ll get to that in a little bit. But so this organization has, has really focused on, how do we grow jobs from the ground up? So entrepreneurship, we run two incubator facilities within our team. We also, of course, work on Business Retention and Expansion and business attraction in the traditional lanes of economic development. But outside of that, we are a full service, chamber functioning organization as well. And so we have on, you know, all of our full team that you would expect as a part of that we do all of the networking events and educational events, run a adult and a youth leadership program through the organization. So we have all of what you would traditionally expect within both sides of organizations. We just get to do it all with a really integrated team. We have about 30 staff members that host all of that because, additionally we we have a foundation within our structure. We have a a CDFI that we are working on within that organization. We also run a market space, which during covid, is something that really became a piece for us, that we have a facility, that it’s undercover, but yet outdoors, and we run a Saturday market out of there, and we rent it out to the community for different events, and, you know, festival pieces that they might do as well. So gives us another stream of income there, but it also adds a little bit more staff to the team. So again, we that’s our size of staff, we have about 1300 partners. We call our members partners because they are partners in the work that we do to support the business community. So that is how we look at our organization. So right around 1300 partners, I’m not sure if there’s something I missed in there, but I’m sure that if there’s another key point, you’ll let me know.

Brandon Burton 7:20
Yeah, no, I think you did a great job covering kind of that scope that you guys are involved with. I guess one of the aspects, budget wise, what do you guys look at? Budget wise? Yeah,

Tamara Fleischhaker 7:32
so for budget, we run about 4.4 million across our six entities,

Brandon Burton 7:37
okay, and I think that’s important, just for those listening to be able to try to scale, you know, the different programs and Exactly,

Tamara Fleischhaker 7:43
yeah, because they’re also wondering, how do you have 30 staff members? That’s

Brandon Burton 7:47
part of it, right? Absolutely so. And from what I remember before and having Kevin Sheilley on the podcast a couple of times, you guys are heavy in the equine industry as well. We

Tamara Fleischhaker 7:59
are. So yeah, we are blessed to be the horse capital of the world, and that is, I know a lot of people ask the question, Well, what about some other particular areas across the country? And we absolutely agree that Lexington is the thoroughbred capital. Ours is because we represent 73 different breeds, and we have one horse to every four people in our community. So we have more horses than any other place in the country, and that is part of the USDA registration of information. So yep, our our groups here have trademarked that name, and we love that. I I still believe we are the only chamber I know. We’re the only chamber in the country right now that has an equine initiative, which we absolutely love, because that is a huge part of our tourism trade here, and we absolutely enjoy having that be a part of our organization. And yes, so that is under what we call our traditional chamber side operations. But there is also economic opportunity in that as well, because we have a lot of companies that have created equine products in the community to meet the needs of what that horse community looks like.

Brandon Burton 9:04
Yeah, I think that’s a great example of going back to what you had said about creating the organization to what your community needs, right? You guys leaned heavy into that. So that’s awesome, absolutely. Well, on these chamber of the year finalist episodes, I like to spend most of our time really diving into the two program synopsis that were submitted on your chamber of the year application. So we’ll take a quick break, and when we come back, we’ll dive in deep on both of those and learn more about what you guys submitted.

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Brandon Burton 12:17
All right. Tamara, we are back. So as I mentioned before the break, we’ll dive into the two program synopsis that were submitted on your chamber of the year application. I know one of them has to do with the sales sales tax referendum, sales tax referendum. If I could speak right, why don’t you tell us what that’s about, the history of that and how it came to be. You know, at the front of mind right now for you guys to approach,

Tamara Fleischhaker 12:42
sure, absolutely so for us, this was actually our third referendum that we ran on a sales surtax for infrastructure and first responders. We started back in 2015 again, recognizing that our community was growing so rapidly that even if we looked at impact fees and our traditional methodologies of you know you’re getting your property tax, we wanted to maintain a balance in all of that, because as a growing community, to meet the needs. So we recognize that the best thing we could do is run a sales tax because then it’s not just our community that pays for it, it’s all those visitors that come to us. So we started that first process. Ran it for four years, and it was successful. We won. Then what we found out is that there continued to be some pressure from the legislature about how taxes were run. They were setting some standards about when in the year cycle you could do it and for how many years you might be able to so we did another four year and was very successful. That led us to looking at this tremendous growth that we’ve already spoken of, how fast we were growing. We want to be able to keep up with that infrastructure and make sure that the services that our community enjoys are still able to be found in the community as you’re moving here, or for someone who’s been here their whole life, the other piece of that is our schools are struggling, because often what they find is they get some unfunded mandates that come along to them, and you have that tremendous growth, they’ve got more students, and they’re outpacing the facilities that we’ve had. So we also realized that we had kind of a dual need for what was going to happen in the next 10 to 15 years. So we thought, you know, when you buy a house, you don’t plan for just four years of how much you’re going to pay for a mortgage, you’re planning 20 years, right? 20 years or more. So we said, let’s think about this in terms of how roads are being built in the community, how the transportation plans are being written. And we decided to tackle it for a 20 year penny sales tax for transportation infrastructure. And then we decided to add a half penny for 10 years dedicated to school facilities. So that might mean existing, upgrading existing facilities and or building new schools, which is all happening as a part of that plan. One of the things. That has made this so successful for us is when we first went to the community with it, we were very transparent with it. The city and county joined in on this process, and every dollar that they’re spent, they’ve created a budget for it in advance. It goes through the city’s budget process every year. It goes through the counties, and every time they spend money, they show the money. So the county has a dedicated website, and each of them has it in their budget, what they’re spending from those committed pennies that they’re getting and how they’re using it, whether it’s 10 fire trucks and, you know, new radios for something, or whether it is improvements to our jail facility and we built, you know, 17 miles of roadway or resurface, 12 miles. It literally gets put down to every penny that they spend and how they’re doing that. And then each year in the budget cycle, they can, you know, re look at events that are going on in the community, or they can look at what their use is, or a special needs. Do we, you know, are we building out a new section of our community? Maybe need a new fire station. So you know, that can be adjusted each year as a part of the budget process, but that’s how we went about, kind of taking the lead in this and recognizing that we needed to bring a community together. The greatest part of this is how we were able to mobilize so many different groups together on this. We brought together our realtor Association, road builders. We brought together all of our Of course, you know, we’ve got our public and private on both sides of that, but the business community really came together for this, and we raised over $250,000 to help run commercials and take kind of a new digital turn on that. But we also had some of these organizations going ahead and sending email blasts or doing social media campaigns. We even went to to the unions for the school board and also to our first responders, and they shared out this information because it helps them. They’re getting new equipment. They’re getting well taken care of. It doesn’t come out of general funds. So they still get to, you know, maintain the salaries, and we still get they still get to have improvements there. Because the worst thing a community can do it would be to go ahead and train people and then not be able to pay those first responders and have them go to someone else’s community. So we put all of these pieces together. We were so excited that the community really came together behind this. It really was one of those things where, you know, you get that broad collaboration as a part of what we’re doing, and with that, we’re actually ending up building two elementary schools, adding a new wing to a middle school, and building a new high school. All in those projects are already in process for the next five years, and so there are some other improvements that will happen out of that for the schools, but it really is a big piece of how do we make sure that local governments have the flexibility that they need, that they can stay sustainable and that they have long term funding sources for the growing needs of our community, where they don’t have to put that tax burden just on the property tax zone, you know, for those who would pay property tax for owners. So that was a really big piece for us. Really exciting. It was the first time we’d ever done true digital media, basically being on, you know, Amazon Prime, being on Hulu. It was a whole new venture for us to take that large of a piece. But we, you know, we also did a lot of conversations to business groups, anyone that wanted us to talk about it. We come see them. We went out to several communities, you know, we’ve got larger housing communities in the in the in our metro, and went out talk to them, gave them the whole, you know, here’s what it is. We’re just laid out the facts. And it was really incredible to see how they all really supported that and came behind it. We passed it in every single district, every voting district, which I think is, you know, the bigger piece of this, that kind of, you know, a lot of people told us it’s going to be close. You’re going to be you might get one passed, you probably won’t get both, and it’ll probably be a pretty close vote. Well, I’ll take 63% of the vote for the sales tax renewal and 59% for the schools tax so when I look at those numbers, I think that that’s that’s a pretty good thing, saying our community agreed that we need to take care of our schools, and that we need to have our students in safe classrooms and having all the technology that they need for the future, and also that we’re taking care of our first responders and that we have great roads to travel on in the Ocala Metro. So, you know, we’re pretty excited about how that all came together this last year.

Brandon Burton 19:38
Yeah, think that’s a huge help with the for example, the the transportation and first responders, sales tax, when every penny is being accounted for, and you can go back and say, Look, this is where it’s all being spent, that makes it a whole lot easier to pass the next time it absolutely does. My question, when it when it comes to the schools, is there certain things that that money is allowed to be allocated? To or is there like, for example, sometimes when a bond is passed, maybe it can’t pay teacher salaries, but it can build new infrastructure, new schools, campuses and stuff like that. Yeah. So, yeah,

Tamara Fleischhaker 20:12
yes, yeah. So the parameters for this, actually, it is all about capital outlay. So this was very specifically for new construction, for facility updates, so there is none of this being spent on salaries. But again, it helps to keep that out of the general fund. And because of the term, they were able to put Bonds out so they could build the schools now and pay those off as they collect that sales tax over the next, you know, few years. So yeah, it is very specifically because they had funding, and we’ve helped them find it for other programming. We actually passed a one mill renewal two years ago that helps them with our technical training skills and being able to have more in the arts sector of their schools. So we’ve been helping out in that lane and bringing people together for that for you know, this is more than this one election cycle, but yes, this particular sales tax is dedicated very specifically to the capital investments within the schools.

Brandon Burton 21:12
So my other question with this program is, with the capital that was raised to promote and do the digital marketing and everything that you guys did it? Did you have somebody in house that could kind of leverage that, or did you contract and go with an agency that could help put you in contact with prime and Hulu and, you know those examples you mentioned?

Tamara Fleischhaker 21:29
Yeah, this, this was the first time. So in the first couple of campaigns we we did a lot in house, social media, driven in those but this was well outside of our wheelhouse. So we absolutely did hire an agency. And I will tell you, it was an agency that was referred to us by a partner in the community. And again, you know, we had so much of our business community that said, you know, we’re absolutely behind you on this, and helped fund that investment. So yeah, we did a little bit of we supplied some B roll and some other video because we do have our own video studio in house, so we were able to work with them on that and help put together the scripting. And so that was kind of the fun part, that we were able to use some of what we’ve done in the community and our own video studio and supply that information to them. But yeah, we definitely hired this out, just to make sure you want to put the experts in a smart move. Yeah, yeah. And I think every year, we all realize as Chamber organizations, it gets harder and harder when you’re doing political things on social media and and those types of channels. There’s so many restrictions that are put in place that it’s always best to let the experts do that if you’re in a position to do it.

Brandon Burton 22:37
Yeah, absolutely. Well, let’s shift gears and change our focus on to the other program that you guys submitted on your application. If you’d like to introduce that program and tell us what it was all about.

Tamara Fleischhaker 22:49
Absolutely. So our other program is what we call the Ocala Metro Catalyst Fund. This is a community development finance institution which is regulated through the US Treasury Department, this was a new thing for us. We I guess I should step back and say, you know, we started an incubator program with the help of the county and city on the campus that we have here, because we are right across from City Hall, and within our campus area here, they had a building that used to be the original power plant for the city of Ocala, and so both of those entities helped us open up in that building. So it’s the power plant business incubator. So we started there with a real focus on entrepreneurship. And how do we help people to grow their own business? Right? It’s the greatest way that you can have control of your own career and your life is to be able to start your own business. And so we have been running that incubator since 2012 it has been incredibly successful, and this last year, we were able to open a second incubator location. But in the process of running these incubators, the biggest challenge I think we continue to recognize is that there’s an access to capital issue for entrepreneurs, and it can be even worse in some of our underserved communities. And we have three that we’ve really keep an eye on within our community, that those zip codes kind of tend to be the ones that really have struggled the most in our community, and have kind of been overlooked over the years. And so we have put programming from our incubators specifically into those communities. And what we recognized is traditional lenders don’t often help those in the underserved community, and they don’t have that way to do that. So what CDFIs do in a community is they help close that financial gap. They can spur economic growth and promote mobility where, you know, traditional lending falls short in that lane. So for us, you know, we did a lot of surveying, a lot of talking to people in the community. And you know, part of what happened is. It actually started in a post covid environment, right when we were looking at businesses that were receiving assistance through the Cares Act, and then we realized there continued to be this gap in critical funding in the state of Florida has made great inroads over the past couple of years, but we had already started into this process and recognize that for lower income zip codes. This is going to be an ongoing challenge with traditional lenders. So we started out a new 501, c3, and as you can imagine, in this being a federal program, there are a lot of regulations, a lot of processes to go through. So we did hire a consultant to help us start this process that got us on the on the road to this. And so, you know, we’ve now been able to offer some nano loans to businesses as a part of the process, and we’re already in the repayment process on that. And what we’re really looking forward to over the next few years is that we’re hoping to get our final certification in January. We’re fully on track with that. We’ve received a large grant from Treasury to make the next steps in this and working towards that certification. The other piece of it is our county government has also given us a grant that we’re using as a matching grant in the community. They gave us $75,000 to go out to the business community. And so we are currently raising matching grant funds through that so that we’ll be able to offer larger loans, where our next step is micro loans and those who would be anywhere from 2000 to 15,000 and then once we’re fully certified, and we can engage banks, then at that point as a part of the process, then we’re hoping to be able to go to those more traditional business loan sizes of somewhere between, you know, usually around $50,000 would be kind of the top end of those types of loans. But that gives businesses who are in their first five years of startup that working capital that they that they need. And again, we’re really targeting communities that would traditionally not be served by a traditional bank because of where they you know, those communities are, and because of their economic situation that they’re already in. So our goal is to try to make equity where we can in the community, and to try to balance that for everyone, so that there’s an equal opportunity. Because we do feel that entrepreneurship is the fastest way to to really create personal wealth and personal opportunity for you and your family.

Brandon Burton 27:27
Yeah, I love this idea. I’d love to see more chambers embrace this and be able to provide access to capital, funding to these, these businesses, you know, coming out of an incubator, these new businesses, I’m trying to get going. The biggest question that I have, so you addressed it, you know, how the funding, how this in, I think, in the the introduction, you had talked about your foundation. So this is how it’s within the foundation.

Tamara Fleischhaker 27:53
But this actually this, so this actually does run separately of our foundation. Oh, so yeah, just, yeah. Just to clarify our so our Foundation did help with initial startup funds. So you know, when we were trying to get those nano loans started, but we have, actually, this is its own separate 501, c3, organization now. So yeah, when we first started talking about it and how do we fund some of the initial pieces we were working on, we did use our foundation to help us with that, but at this point, it is a standalone organization, and so I think that’s what makes it a little more special as we’ve been able to move it forward. And I think that’s what makes it such an important program, is that it doesn’t rely on our foundation. Our foundation can still be dedicated to serving the mission of our overall organization, right where we talk about, you know that the foundation can magnify mission, and so that’s what we continue to work on. So this one is its own entity at this point,

Brandon Burton 28:48
awesome that. Thank you for that. Clarification. When it comes to the the Nano loans, the the soon to be micro loans that you you give out. How do you secure that? Like, what kind of is there collateral? Is there? How do you ensure that you get repayment and that it’s not just a gift?

Tamara Fleischhaker 29:06
Yes, no, yep. So, so we, you know, there is a whole comprehensive process, much like banks go through, right, looking at their financial situation, looking at the viability of that business, right? Because it’s partly the same process we use in an incubator is that business scalable. What, you know, what are the opportunities? And part of what the great part in doing this process is there’s a requirement for them to get this funding that they have to go through the technical training so they get the technical assistance that goes with it. So we’re working with these businesses. Our team over at our incubator is working with them every day to, you know, to check in and make sure that they’ve got all of the pieces of that ready. We actually, because we’ve had a great partnership with Kauffman Foundation through the incubator for several years. We have some of their programs, like the Fast Track Program, which is a great program that gets a business started on. Yeah, how do you even write a marketing plan? How do you write your business plan? And over the course of that, they’re writing all of those documents and really getting themselves on stable footing. Because the key to an incubator in any community is essentially, we say we help a business fail fast, right? If you’re going to make mistakes, do it in a safety net where you’ve got people around you that can help catch you and help get you back on track, because that’s the piece right. Businesses that are incubated, I am probably going to get the stats wrong, and those of your listeners will be like, that’s not the right stat, but I’m going to estimate that it’s about they’re 80% more successful in the first five years, whereas, you know, an average business without that kind of support network, you probably have about a, you know, 12% survival rate, and so we know that that’s already, you know, the piece to having a community that supports our entrepreneurs, and that’s a key piece, but having that opportunity for them to get that continued coaching that becomes a part of the process as well, because they don’t get their loan payments. If they don’t, you know, and have that technical assistance going on. And I think that’s the piece that makes this so special, and that’s a continuing piece, but that links it back into our incubator as we’re going forward now. The other thing that we did is we had an amazing event just recently, which was a matchmaker event, and this is where we bring in local banks. We had about 25 local banks, about 120 participants, and all of them come in and they sit down with those documents that they have, their business plans and their financial documents, and they talk to the banks about getting loans. And so the other piece is we’re teaching these businesses how to build up the what they need within their business that will help them in the future with regular, traditional loan programs. And that’s really the goal behind this, is to get them established, give them a credit history, because, more than anything, that’s what they’re missing. They don’t have a credit history, even if they had collateral. They’re a new business, right, right? It makes them risky. And so that’s that’s our goal, with all of this is really opening the door for them, for the future, for larger and other, you know, loan opportunities.

Brandon Burton 32:07
Yeah, that is fantastic. The whole point about helping these businesses fail fast, reminds me of Thomas Edison and a reporter asked him, you know, what do you think about all your failures? He’s like, I didn’t fail. I figured out 1000s of ways that a light bulb would not work, right? And that’s the whole idea. You fail fast so you can get to that solution.

Tamara Fleischhaker 32:25
Yeah, we actually have that quote on the wall in our incubator. We we went with a lot of those types of quotes as inspiration, because that’s it, right? And when you know so many people that you know, sometimes we talk about we have some serial entrepreneurs in our community too, and some of them are on their third or fourth company, because they just love that drive. Now that they’ve, you know, they’ve been so successful in their first business, they keep going on to the next. And I love seeing that.

Brandon Burton 32:48
Yeah, that’s awesome. But Tamara, as we begin to wrap things up, I wanted to ask for the listeners who are interested in taking their organization up to the next level, what kind of tip or action item would you suggest for them and trying to accomplish that goal.

Tamara Fleischhaker 33:03
So I think the first thing I would say is never think that you’re too small to try starting some of these programs. I think that’s that’s the biggest part is we say, well, we could never do what the Ocala CEP does, because we don’t have that kind of budget or that kind of staff. 13 years ago, there were five staff, and I can guarantee you, we had a small budget at the time. So I think the key to any of this is, what can you take away, what part of what we’re doing can you use, you know, if it’s, you know, from a sales tax standpoint, okay, take a look at your community. And is this something that you think with transparency and other things? Because I’ll share how we did it. I shared all the time, and I think that’s the great news about chambers, right? We talk about R and D all the time. I’m going to rip off and duplicate what somebody else is doing. And most of the things that we do truly are scalable. So even if there’s just a few of you, get a committee together, get, you know, get your board behind what you’re doing, and let them help lead the brigade for you. And what we’re doing with an incubator, you do not have to be in the situation we’re in. Get your community partners together. That’s what we do as Chamber organizations, right? We’re the catalyst. We’re the conveners. We bring people together. So get people behind you on this, whether that issue is housing, whether that is, you know, improvements in your communities, whether it’s entrepreneurship, there are so many lanes that you can bring people together, and that’s really what we do best. So I would say, don’t be afraid to try it. Just go for it. Yeah,

Brandon Burton 34:33
I love that response. I like asking everyone I have on the show, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Tamara Fleischhaker 34:45
So I think, you know, we talk about this all the time. We hear the news stories, and we see this kind of greater political divide, or so it seems. But I think what we’re finding more and more is as things seem a little more crazy in the environment. And around us, people look to their chamber. Businesses definitely look to us. And they say, Okay, we we’re asking you to lead, and I think we’re going to be called upon. We’re we’re already seeing it happening. And I’m sure chambers across the country are as well, that we’re being called upon to voice an opinion or be a part of more issues that are happening in our community, and of course, my only caution would be make sure that whatever you’re engaging in meets your mission, right that, because it’s so easy for us to have mission drift and stray away from that, but our voices matter so much in the community, and we’re going to continue to be called on so we all need to be thinking about that. What are we prepared to what is our process for engaging on issues, and what’s the right thing for our community, and how do we want to address that? As chambers,

Brandon Burton 35:47
yeah, I totally agree. But Tamara, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect or learn more about your approaches. There in Ocala. Where would you point them? What would be the best way for them to connect

Tamara Fleischhaker 36:04
with you? Well, the place that I will start them is our website. It is the OcalaCEP.com so Ocala is spelled o c, a, l, A, C, E, p.com, and you can see, we’ve got a team page there. We’re all you can find any one of us on that and make an outreach, and you’ll easily find me there. And the great news is, most of us are first name at Ocala, cep.com if you want to send an email. So again, I’m Tamara. It’s T, A, M, A, R, A, and so you can feel free to give me a call, you know, off of the website there, or you can give me an email and I’m happy to connect with you, or connect you with a member of my team who might be a better resource for you.

Brandon Burton 36:43
That’s very good, and we’ll make sure to have the website and our show notes to make it easy for people to find you guys and fantastic reach out and connect. But Tamara, this has been great having you on the show. Thank you for diving into these programs and telling us how you guys are making that secret sauce there in Ocala. But I wish you and your team Best of luck as chamber of the year.

Tamara Fleischhaker 37:05
Thank you so much. Brandon. Really appreciate the opportunity to talk to your listeners.

Brandon Burton 37:11
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2025 Chamber of the Year Finalist-Greater Fort Wayne Inc. with John Urbahns

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE chamber of the year finalist series. And our guest for this episode is John or bonds. John is the CEO of Greater Fort Wayne Inc, and of course, he’s representing a Greater Fort Wayne Inc as a chamber of the year finalist. But he joined the organization in 2014 and at the time, was serving as executive vice president economic development, before taking on the CEO role in 2019 under his leadership, Greater Fort Wayne Inc has assisted with over 200 business expansions and relocations, resulting in more than 13,500 new jobs and $600 million in new payroll. Previously, John was the Director of Community Development for the City of Fort Wayne, managing strategic planning, redevelopment and economic development initiatives. John has led key community projects such as the landing electric works and the Bradley hotel, while also engaging with residents and leaders to shape Allen County’s future. He holds a degree in urban planning and environmental design from Ball State University, and is an AICP certified urban planner, John, I want to welcome you back to chamber chat podcast. Congratulations to you and your team for being selected as a chamber of the year finalists. I’d love to give you an opportunity to say hello to all the chamber champions, and if you would share something interesting about yourself so we can all get to know you a little better.

John Urbahns 2:41
Hello, Brandon, thanks for having me. It’s a pleasure to be back. Love talking about our team. Our team is excited about this opportunity. We think we’ve done a great job in transforming our community, and really all of northeast Indiana, so excited about it. You know, I’m a I’m just a proud Hoosier. I’m a proud father of three great kids here that are all making choices to stay in our community at the end of the day. That’s that’s the biggest job in the world that I have, is making sure that every kid has the opportunity to have a great opportunity in Fort Wayne, in Allen County, and just continue to thrive. So excited to be here. That’s

Brandon Burton 3:22
right. You’re you’re living the work that you do, right, keeping your kids into the community. That’s great. That’s great. Well, tell us a little bit about Greater Fort Wayne Inc, to kind of set the perspective for us as we start our discussion today. Give us an idea of the size staff, scope of work. You guys are involved with budget, that sort of things Greater

John Urbahns 3:42
Fort Wayne ink, you know, a lot of people think, Oh, you’ve been around forever. I joined the organization in 2014 January, 2014 when we formed the organization, Oh, right. We merged our chamber of commerce, which was 100 years old, our Economic Development Alliance, which was a public private partnership doing economic development, which was about 20 years old, and then our leadership Fort Wayne program, which is at the time, was about little over 30 years old, and merged those together, the business community really said, we need to pull these assets together to do economic development, to do chamber activities, to do leadership programming, so that we can take on bigger and bolder projects in the community. So we’re about 1111, and a half years old as an organization, but you know, really serving as the economic development entity and the chamber for all of Allen County. So not just Fort Wayne, but New Haven Hunter town, some of the smaller communities, 660 square miles, is our is our jurisdiction, but we work very closely with those regional counties in northeast Indiana.

Brandon Burton 4:46
All right, very good. But how many Chamber members and staff? Yeah,

John Urbahns 4:51
so we have, we have 14. We just passed the 1400 mark on membership in the community. We’ve got 20 staff members. But. Budget of about $3.4 million that that is made up of, you know, membership revenue, dues, a non dues revenue, just lot of great things going on. A lot of great support from our community. In what we’re doing as a community, we’re seeing a lot of growth, which is what you want to see as a chambers and an economic development agency, and really feel that the work we’re doing is helping drive that.

Brandon Burton 5:23
Yeah, very cool. Well, on these chamber of the year finalist episodes, I like to spend the majority of our time really diving into the two programs that were submitted on your chamber of the year application. So we’ll take a quick break, and when we get back, we’ll dive in deep on those two programs.

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Brandon Burton 8:28
All right, John, we’re back, as I mentioned before the break, we’re we’re diving in on the two programs from your your chamber of the year application. I know one of them has, you know, obviously, a focus on economic development and another one on talent attraction. Do you have a preference on which one you’d like to cover first?

John Urbahns 8:47
I’m good with either one. You know, our role, our mission, is about building nationally recognized economy, but our Why is really about people and capital. So we always talk to people about it. It’s about people setting the environment where people want to be, where people want to move to, and where capital wants to be deployed, whether that’s locally, nationally or internationally. So both these programs tie very, very much into our why on the people and capital side. So people are probably the most important. So let’s just jump in on the people side.

Brandon Burton 9:17
All right, so let’s do that so your your onboard program, tell us what that’s about. And kind of, I always like to know what the need was, it was addressed, and how you guys went about answering

John Urbahns 9:27
that need. Yeah. So one of the one of the areas that we started working was onboard Fort Wayne. We’ve seen a lot of growth in our community. We We had a lot of years of, kind of dying, the slow death, of negative domestic migration and population decrease with some of the work that we’ve done to drive investment in the community, we’ve now seen eight straight years of positive domestic migration. If you go back 1990 when they started tracking this every year was negative until eight years ago, and that’s because we chose to invest in ourselves. Started to make progress in that environment, and as we started to see that increased domestic migration, we started seeing a lot of influx from people from throughout the nation coming in to Fort Wayne and Allen County. How are we going to welcome them? How are we going to really come alongside them and help them get connected within the community? So we created the onboard program about five years ago, and have slowly built out different segments of it. And over the last couple of years, we built, we built in the intern experience and best in class, which are two of the two of the pieces that we submitted for the chamber of the year application. So the intern experience, really diving in with interns and companies. They’re going to come here to work and hopefully have a great experience at their company. How do they fall in love with the community? And that’s what we stepped in to help do. So each summer, we do between five and one year nine, nine weeks straight of just social activities for the interns, to get them connected to each other, to get them connected to the community. One of the keys is we, you know, we survey them early on. You know, what’s the chances of you seeing yourself living in Fort Wayne post graduation in both years, it’s been a little right around 60% of the kids see themselves living here. And these are kids that are coming from all over the US, right? We part of the survey. We look at where they coming from one year, 25 states. One year, 23 states, multiple countries, of kids coming in from across the US to do internships here. So these college interns? Is that college intern? Yep. So if only 60% can see themselves, living here, that’s a challenge for us. By the end of the summer, both years, it’s increased to well over 80% of the kids we when we do the post program survey, 80% over 80% say they could see themselves living in Fort Wayne, Indiana. And there’s a lot, and we ask them why we you know, it comes down to cost of living, opportunities, connectedness, not just within the in Fort Wayne, but to outline, you know, larger metros. So we feel the program has been very successful. Our companies feel great about it. It lets them focus on the day to day, you know, like, let’s make sure they have a great work environment that they like our company, but we help them fall in love with the community. And maybe there’s some connections that are made while they’re here over the summer, and they and they fall in love in general, and have those strong connections as well. So it’s it’s creating that connection to the community. We parlayed that last year into the best in class program and said, All right, we’re getting great results from these college interns, but how do we get to kids before they go off to college? How do we build that pipeline? Just like a company builds a pipeline, we need to build a pipeline. So last year, we worked with all 17 high schools in Allen County and really sat down with your principals, your guidance counselors, and said, Give us your top kids, your 10 to 15 kids, not necessarily one through 10, one through 15 in the grades, but who are the leaders? Who are the kids that are going to go off and maybe never come back? And we pulled them together and said, give them to us for a night. So we had about 250 kids come together last year, and we had this best in class event where we talked about what’s going to happen over the next four years in our community, right? How is it going to change? We had some young entrepreneurs come in and talk to them about how they’ve chosen to make their best life here in Fort Wayne and Allen County. We talked about the business environment, right? So many kids, they don’t. They know about what’s going on the community, but they don’t know about industry. So we highlighted the key industry sectors and the great job opportunities that they can have here in the community. And then at the end, we wrapped it up with a cost of living index, right? We had, we had kids at tables, and we gave every kid a different at the table, a different city, and we started to help them understand, or they, I guess they under they figured out themselves. Hey, if I move off to some of these bigger cities, am I going to be able to afford to live the way I would like to live? Can I have? Can I own a car? Can I own a home? How much am I going to be able to go out? How many times can I go to Starbucks or the local coffee shop? And they started to understand Fort Wayne, Indiana was the best place for them to grow up. Yeah,

Brandon Burton 14:34
my son is our oldest. He graduated high school last year, so his eyes are being opened right now as he’s looking at cost of living, and what a call to reality. You’ve got these 250 of the greatest leaders in your area, you know, coming out of high school. Then to be able to give them this, this real life metric of this is one of just one of the real positive. Of reasons why you’d want to choose our community to stay, you know,

John Urbahns 15:04
yes. So you always wonder, did I make an impression? What? What’s the results of this? Right? We wanted these kids to not just know themselves, but ultimately go off to college and be our sales people while they’re out at, you know, universities throughout the Midwest, throughout the US, we had calls the next day from parents and said, I don’t know exactly what you said to my kids last night, but they were leaving. They were leaving after high school. They were going off to a couple of cases, Indiana University, Purdue University, pick your new mission. They were going there, and they were never coming back, and after last night, they said they want to come back. And that, to me, says we made a difference. That’s really cool, right? We’re driving change. We’re changing the mindset of the young folks about the community, and they’re starting to see the great opportunities that they can have. Yeah,

Brandon Burton 15:59
and so going backwards a little bit with the intern program, I think that’s a missed opportunity that so many chambers and communities have where interns come in and so much of the focus is on, you know, building the the work experience, and connecting with the company and and we miss that opportunity to connect them with the community and To get them to get them to fall in love with the community, you

John Urbahns 16:23
have to engage them. You have to get them to fall in love. You know, we’ve we’ve done a lot of work in our community about reinventing, reinvesting ourselves, building up our downtown. We do a business survey. Every five years, we hire a polling firm. It’s not just a survey we do. We are a polling firm. We do a statistical analysis of it, and 95% of the businesses believe we’re on the right track with where we’re headed. The number one issue in the community that they think affecting talent, attraction, retention, and these are companies across the community, is downtown and riverfront revitalization. So we know we’re on the right track, that we’re hitting the right points. Now we need to get those kids that out and enjoy those things and see those things while they’re here. So feel really good about it.

Brandon Burton 17:13
That’s great. Well, let’s shift gears to the big economic development program, and the I’ll say economic development. Win that. You guys are going through it at the moment. Tell us about that. Yeah,

John Urbahns 17:28
the, you know, I mentioned people in capital. The other side of our business is the capital side, right? Economic development. How are we creating the environment to attract capital into our market and get locals to invest as well. But last year was was a big year for us. We had $3.66 billion in building permits in Allen County. Put that in perspective, if you go back to 2012 so about 13 years ago, we were averaging about $500 million of building permits a year. So we’ve seen dramatic growth in that we hit a billion in 2017 and we haven’t looked back from that. So capital is a big piece for us. The other thing we had looked at through our economic development strategy was land assembly, and how do we make sure that we have opportunities for companies to grow? We saw the need for land in our community. We had an opportunity with a project that came to us from our electrical provider and said, Hey, we’ve got a company that’s that’s looking at our market. We’ve done a lot of great things to improve our water supply and our access to water and on the electric side as well. So ultimately, we landed a $2 billion Google data center, right? It’s their largest AI data center in the world that’s being built here in Fort Wayne, and we had a challenge to figure out how to get 900 acres of land for that development. Ultimately, this could end up being a 10 plus billion dollar investment as the multiple phases grow out in our community. And these are, these are tech jobs in our most depressed area of the community, right? So we can come back to that, but there’s gonna be a lot of great spin off effects from this that we’re gonna be able to utilize. But we’ve talked a lot as a chamber world about chamber foundations over the last several years. Do you have a chamber if you don’t have a chamber foundation? When you’re asked that question at ACC, I feel like everybody’s like, Well, why don’t you have one yet? You need to look at one. So we have one. We’ve been, you know, using it in different ways. But one of the things we had to respond to this, this about a year and a half ago, when this project started, was we had a partner that was going to work on land assembly, and it wasn’t going well with the company, and the company came to us and said, Hey, can you help us acquire the property? And we said, Yes, we’re going to do that. We’re going to, let’s, let’s figure out how to do that. So we utilized some funding in our chamber foundation to go out and acquire a. The 900 acres of property so that we could move it forward. We acquired that 900 acres of property in under 90 days. Wow, which is amazing as a community, and we couldn’t have done it if we didn’t have the chamber foundation infrastructure in place to go and do that. I think the other thing you have to look at from you know, you think about all the horizon points. You think about catalytic leadership and pulling people together. This property was located not just in the city of Fort Wayne. It was also in the city of New Haven, and it was an unincorporated Allen County. We took the role as a developer to go acquire that property. But then also, you know, petition for the vacation of a county road, we had to get the city of New Haven to dis annex about 60 acres of the site that was in one community, so that the city of Fort Wayne could annex it and annex the rest of the property and have that in their tax base. Now, you go to a mayor and tell him, I need you to dis annex 60 acres so that your neighbor can take it. Yeah, right, that that’s a tough conversation. But he jumped right in and said, Hey, let’s figure out how to do it, because this is a win for our community. It’s a huge win. Yeah? Mindset, right? If you go back 510, years ago, this ends up in a lawsuit, and frankly, the project doesn’t happen, but we had that buy in, and it’s because we’ve got the trusted relationships with all the different partners to pull it together so that it was a win win for each of the communities, because he knows his community is going to grow because of this right he’s right next to it. He’s going to see a lot of great growth, even if the even if that project is not directly within his political jurisdiction, right? Companies don’t care about political lines. They care about getting projects done. We used our foundation, we acted in a way, to speed a business to get this win for the entire community,

Brandon Burton 22:01
yeah. I mean, Moses split the Red Sea. I mean, you guys worked on getting a city into D annex, part of the land. I mean, it’s a miracle, as far as I’m concerned, but being able to be that convener, so like you said, be that trust. You know, have that trust in the community. Be that convener to really lead a project that’s going to benefit all of the surrounding communities as well. It’s, I mean, that’s the perfect position and role that a chamber should be playing. And then you’ve got the added benefit of being able to access your your chamber Foundation to help, you know, get the ball over the line, so to speak. Great testimony on being conveners and having a chamber foundation to see a big project come together that’s super exciting.

John Urbahns 22:48
And this is going to have, you know, I mentioned that, I said I’d come back to it. You know, this isn’t, you know, part of the community that has seen the most disinvestment or the lack of investment over several decades. We now in that, in that part of the community, have our first market rate subdivision being built for the first time in 40 years. Wow, market rate subdivision being built with the with the with the project, and the TIF district and the city being able to work to reinvest dollars within that community, to look at neighborhood commercial corridor projects, and we’re looking at other industrial properties that need to be repurposed in that area. This project now gives us the opportunity to really dive in and make some really big, transformational change in that part of the community. Yeah,

Brandon Burton 23:36
that’s awesome. So just a side note or comment on the chamber foundation. For those who don’t have a foundation, may be curious, how do you how do you guys fund your foundation? How did that? How did the funds become available to be able to fund a project like this? Yeah, we,

John Urbahns 23:56
you know, our our foundation, our c3 organization, is all of our fee for service agreements with city, Fort Wayne, City, New Haven, the Airport Authority, the county commissioners, they flow through that as well. But then we’ve used that to assemble dollars. The dollars we used for this project date back 25 years when the business community raised funds to help the city finalize an industrial park, and as part of that, those business funds that went into it as land sold, came back to us, into that entity or that foundation, to reinvest and basically evergreen, so that we could continue to do similar investments about eight years ago, we use that funds, those funds to help the city acquire another 145 acres and turned around and sold that to a large, large facility here in town. Again, we got the money back, and then we used it in this case. And then. Um, when this project closed, the funds came back into that. So those, those funds are recycling and coming back to us to now. Now we’re looking at new opportunities. How are we going to invest that to again position the community for growth from an economic development perspective? So those rate, those funds were initially raised as from the private sector. There’s other funds that you know because of this project, we were able to get several people that were involved in the project to provide some additional funds to it so help grow it because of the success of that project. So we’re just trying to continue to grow it and make sure that we can leverage it multiple times, right? It didn’t, it didn’t help that project, not just that project back in 1999 it helped us with multiple projects along the way, and it’s going to help us continue to move things forward. Yeah,

Brandon Burton 25:56
it’s a great framework of how to utilize a foundation. And for those who are thinking about it, it’s a great exposure to one

John Urbahns 26:05
way we used it. I know that others use it a lot of different ways. We can all learn from each other. I think that’s the key that I like about ACC, that I like about this process. We all learn from each other. We’re all doing great things. We just might be doing different things. Absolutely, we

Brandon Burton 26:21
all have different communities. So John, for those listening who are wanting to take their chamber to the next level working towards that goal, what kind of tip or action item might you leave with them towards trying to accomplish that? I

John Urbahns 26:37
think one of the things that that I would tell all of my my peers, you know, those in this world, and I’ve learned this, you know, again, very recently, that we have to be we’re that we’re the future of the community. We’re looking out ahead. Make sure you’re having those conversations with your key businesses about the future, right? So often, we all get kind of bogged down in the day to day making sure that projects are moving forward, programs are moving forward. We could spend our entire day focused on the here and now and making sure that goes smooth. But we need to make sure that we’re having the conversations about the future, right we are. We are the future of our community. We’re going to drive that. We’re going to be the catalytic leader. We’re going to be the futurist. Make sure that you’re bringing your business, your key business leaders and government leaders along with you. In that regard, don’t lose sight of the future. Make sure that you have those conversations. Is what I would leave with everybody. Yeah,

Brandon Burton 27:39
and said, Don’t lose sight of the future. I always like asking that question, too, how do you see the future of chambers and their purpose going forward?

John Urbahns 27:48
Yeah, you know, I can only speak from for my chamber, but we are. I’ve seen the change in this community. Yeah, I came here almost 30 years ago, and it wasn’t a community that I moved to to spend a career. It was a community I moved to for a job out of college, and we started to make change, and chambers need to be key in that role. If you’re not, if you’re not affecting change in your community, you’re not doing it justice, and you’re not doing yourself justice. So the future, the future of chambers, is bright, but we have to make it bright.

Brandon Burton 28:26
Yeah, I like that. Need to be affecting change in your

John Urbahns 28:30
community. We, we often say, we, we need to, we need to make the change happen, and not let the change happen to us. Yeah, so many times that happens.

Brandon Burton 28:41
And you know, when it comes to change, a lot of people fear it, because so often the change does happen to us, but if you’re being forward thinking and driving the change, you’ve got a lot more you know, direction on what the future looks like when you’re driving it instead of being acted upon. So yeah, great point. Well, John, for those listening who might want to reach out and connect with you about either these programs or how you guys are doing things there. Greater, Fort Wayne Inc, where would you point them? What would be the best way for them to reach out and connect?

John Urbahns 29:12
I’d point them to our website. GreaterFortWayneInc.com, just just, you know, Google, us make that your That’s right, your browser choice, if you would please. But Greater Fort Wayne inc.com, all of our contact information is there. We are happy to have conversations about any of the programs we’re doing, any of the projects we’re here to help each other, and we definitely, we definitely subscribe to that. You know, I talked about, we talked about the Google project. We’ve coached probably now seven or eight other communities on how to handle these big projects and pull them off some of my peers that are probably listening here, we’ve had some conversations, and it’s been very valuable to them, and it’s valuable to us when we can go and talk about others. So. Go to the website. I will tell you that we are literally in the middle of a of a complete over overhaul of our website. So what you see today is what, not what you will see at the end of July or the first of August, but go to our website. Reach out to us and income back. Come see us.

Brandon Burton 30:19
Yeah, very good. And if you have trouble finding it, go to Google.

John Urbahns 30:24
Go to Google. It’s gonna be easy. I love the plug.

Brandon Burton 30:26
Well, John, this has been great having you back on Chamber Chat Podcast. I appreciate you spending time with us. I wish you and your team best of luck with chamber of the year. And you know, keep making those big swings and big movements in your community. You guys are doing awesome.

John Urbahns 30:40
Thank you. I appreciate it. Brandon.

Brandon Burton 30:43
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2025 Chamber of the Year Finalist-Sarasota Chamber with Heather Kasten

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE chamber of the year finalist series. And our guest for this episode is Heather Kasten. Heather is the president and CEO of the Greater Sarasota Chamber of Commerce in Florida, with more than 14 years of experience in the Sarasota region, Heather previously served as a President CEO of the Lakewood Ranch Business Alliance. She has a diverse background, having worked for Eli Lilly Pharmaceuticals and six flag theme parks in various regional management roles. Heather is deeply engaged in the community, serving on the board of career source, Suncoast United Way Suncoast and the Education Foundation of Sarasota County. She is also active in several local advisory councils, including those for the USF Muma College of Business and the 26th West Entrepreneurship Center. Heather holds an MBA from Webster University and a business administration degree from the University of Iowa. Outside of her professional duties, she enjoys reading, boating, traveling and spending time with her family, but Heather, it’s great to have you back on chamber chat podcast. Welcome and congratulations for being selected. For those who may be familiar, they were chamber the year finalists in 2024 so this is two years in a row being selected as a finalist. So huge congratulations to you and your team. But wanted to give you a chance to say hello and to share something interesting about yourself so everyone listening can get to know you a little better.

Heather Kasten 2:42
Yeah, well, Brandon, thank you so much. It’s we’re so grateful to you for hosting this podcast, which is so informative. I really enjoy listening, and we are truly excited. Our team and board of directors are over the moon about us being a finalist again for ACCE, the Metro Chamber division this year. So we’re excited to go to Philly. We’ve got a good, good sized group of us traveling out there to attend the conference and the convention, and hopefully you’re going to bring something, bring that big trophy home. We’ll see that.

Brandon Burton 3:19
Yeah, yeah, there’s some. There’s something to be said about coming in numbers to the conference. I remember a few years ago in the Conway, Arkansas chamber one, and they had, like, I want to say, like, two full tables full, just packed full of people from Conway. And it was, it was pretty cool. So I’m glad you’re bringing a great representation. That’s awesome.

Heather Kasten 3:41
Yeah. And you know, as far as something unique about me, I feel like I’m, you know, a cat with nine lives in that I really have worked in many different industries, from theme parks, which we talked about last year, some of the funny duties work as a regional sales manager for six likes theme parks, and then in the pharmaceutical realm, through Lily and women’s health and the neuroscience division, and then landing in chamber work. And have been doing this, this work, for about 16 years now. And absolutely love it. Love just being able to serve and support the businesses in our community, which, let’s face it, they’re the engine that power any local economy, or the the local businesses,

Brandon Burton 4:26
absolutely. Well, give us some perspective with the greater Sarasota chamber. You mentioned being more regional, but give us an idea of size, staff, scope of work. You guys are involved with budget. That’ll kind of set the stage as we get into the programs that we talk about today.

Heather Kasten 4:43
Sure, we are 104 year old organization here in Sarasota, Florida. We work with a little over 1500 regional businesses throughout Sarasota and Manatee counties that represent. About 60,000 employees throughout the region. Our team here, I always like to say we’re a small but mighty team of 15 individuals who are just a committed, dedicated, passionate group of people who show up here every day working to support our local businesses. We have a very active Foundation, as well as as the chamber work that we do, and I know we’re going to get into some of those programs later. Those programs are truly funded through our foundation, very

Brandon Burton 5:35
cool. So I’m hopefully, as we go through the conversation today, we can pull more on the foundation. And I know there’s a lot of chambers out there that are trying to learn more about foundations, if they don’t already have one, seeing how they can deploy a foundation, how it can really be beneficial in their community. And so hopefully your experience will will be able to tap into that as we dive in today. So with these chamber of the year finalist episodes. I love to spend the majority of the time talking about the two programs that were submitted on your chamber of the year application. So when we get back from our quick break, we’ll dive into those programs and learn more about what it is you guys submitted on your application this year.

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Brandon Burton 9:02
All right, Heather, we’re back. As I mentioned before the break, we’re diving into the two programs from your chamber of the year application. I understand one of the programs is around career and workforce development. Do you like to tell us what that is and dive into what the I always like to know what the origins are and how it’s evolved to what it is today.

Heather Kasten 9:23
Yeah. So the exciting thing Career Edge is our workforce and talent initiative that has been around for coming up on 14 years. And this was really formed 14 years ago to address some, some tremendous gaps in our workforce, our local workforce. I always like to say career, just like a three legged stool. It takes funders to be able to fund the work that we do. It takes educational partners and providers to train and then it takes the participant, the individual, who is actually willing to go through the program and come out the other end. End the what we submitted this year for ACCE was just the work and the results of Career Edge. Every year we have a third party evaluator come in and really do a deep dive into, you know, the wage increases that individuals experienced. They validate all of the data that we that we provide. And so it’s not the Sarasota chamber beating our chests saying, Oh, look at the work we’ve done. This is, again, an independent evaluator looking at this work. Last year, we deployed over $330,000 in workforce grants and training and upskilling grants, and we train just shy of 500 local individuals. So, you know the So, what of that is you, if you think of someone working a job that really doesn’t have a career pathway, a minimum wage job, it could be at a fast food restaurant, and they, we put them through one of our trainings, which is in five industry segments. So the trades, electrical, plumbing, HVAC, transportation and logistics, automotive, healthcare, manufacturing, those are all the the industry segments that we serve. So think about someone working a fast food job. We fully fund putting them through the CNA training. They get their certification, and then we place them with a health care member of our chamber. So it’s a win for these employers too, because as a member of the Sarasota chamber, they’re getting first dibs at this talent. As far as the individual, you think about just the change in the trajectory of their income earning potential over the course of their lifetime, and the the economic impact, both to to their own family and to the community as a whole. It really does put them on a pathway, whether it be it healthcare or think of an electrician that has many different certifications and levels. Same thing with plumbing and HVAC, it really does provide a career pathway for these folks to make some really good money and and, you know, be able to live a wonderful life here in Sarasota.

Brandon Burton 12:16
Yeah, so I like how you talked about the three parts that go into a program like this, between the funding, the educational partners, or who’s going to teach what we’re trying to preach here, and then the participants. So could you speak to a little bit about how you pulled like, how did you gather the participants? How did you reach out to them? How did you recruit those who would be the educational partners and talk about the funding for it as

Heather Kasten 12:41
well, sure. And you know, the exciting part, and the Chamber’s role is really kind of the unifier and the convener of those three pieces, but for the chamber, you know that that convening would not be happening, and so we, we play such a key role in that. But let’s start with the funding, we go out every year and sing for our supper. We work with many local foundations, some national foundations, some bank foundations to apply for these grants, and that’s the money that we have to work with each year we’ve been really fortunate. We have two local foundations that absolutely believe in the impact. They’ve seen it directly in this community, and they are substantial funders to the program. The participants through our chamber, you know, we work with, we probably have 200 nonprofits that are members of our chamber, where, when we’re putting up one of these. We call them a fast track program, where in like eight to 12 weeks, someone can get trained. When we are about ready to launch a fast track for instance, we have one coming up in automotive, electrical, and we put that out to our nonprofit partners. We have used the press to, you know, put out press releases and and social media posts. We partner with our faith based organizations. We we get the word out pretty well, and then these participants log on to our website, they fill out an application, and then they’re vetted. And then, you know, we take a class, usually of about 15 individuals to put them through this training and the chamber we play a pivotal role in that we really do Shepherd these folks through the program. These are individuals that have, they have more things on their plate than than others. And, you know, car breaks down, childcare issues, things like that, and we, we really are instrumental in in helping them to get to class and to have child care so that they can participate in the program.

Brandon Burton 14:53
That’s awesome. So for the those that are participating, sounds like there’s an application for. Process you selected in this example, 15 for the the automotive certification. Is there any fee or anything for those participants, or is it fully funded through the foundation and the grants? Or how does that structured?

Heather Kasten 15:13
It is fully funded so they, you know, they’re they do have some skin in the game in that there are some fees. For instance, in healthcare, there’s some vaccinations and things that they have to get on their own. But for the most part, you know, 98% of this training is fully funded, and so we do it. That is a big job, is to really bet the people who are serious this can’t be, you know, Grandma Jones wanting her grandson to go through this program, you know, we we have to make sure that, you know, that these participants are committed. We have to be a good steward of this money that we’ve been granted.

Brandon Burton 15:53
Yeah, so you mentioned that having that third party evaluation and seeing the the wage increases. Can you share maybe just a couple success stories you’ve seen out of that third party evaluation.

Heather Kasten 16:05
Absolutely, you know, on average, last last year, we saw the average wage increase of folks coming through the program was over $9 an hour. And you start doing the math on that, you know, times eight hours a day. You know, just to make it round numbers, that’s $100 more a day that they’re making. You think of, you know, 2020, working days in a month. That’s 2000 more dollars. You just start doing the math, and it is absolutely exponential, the money that someone is earning because of these programs. And again, this is, you know, for a lot of people, this is their first generation of being trained. And when we host these graduations, Brandon, it’s, it’s just heartwarming. Their whole family comes. They might as well be graduating, you know, from an Ivy League school. It’s that meaningful for their family. That

Brandon Burton 17:03
is really cool. I love hearing that. I love hearing the life changing impact that programs like this can make. So programs like this, like Career Edge, obviously help employers in the community find that talent where they’re able to continue performing their you know, their mission as a business, whatever it may be, but that’s only one aspect of it. I know in certain communities, housing can be an issue too, where you may have people that want to work there, but they live too far away, that it doesn’t justify, you know, the commute coming in, but housing is makes it difficult to attract that talent as well. So let’s shift gears into your second program that you guys submitted on your application around affordable housing and how that plays into this big picture.

Heather Kasten 17:52
Yeah, you know, like many communities, Brandon throughout the United States, our community is no different. Starting back, you know, when COVID we had 1000 people a day moving to the state of Florida. It has softened a little bit to, you know, around 700 people a day. But when you have that big of an influx of people, it just the the laws of supply and demand. It made it really hard. People were moving to the state, you know, cashing out in California, you know, one bedroom house for a million dollars, coming to Florida, paying cash and really pricing out all of our young professionals. And you know what I call our community heroes, the teachers, the firefighters, the policemen not being able to to find affordable housing here in our community. And so in 2022 our chairman of the board, you know, we really, he really had made it, you know, laid down the gauntlet that we are going to take a very proactive approach to affordable housing. And what we did was we hosted our first affordable housing Summit, and that would have been back in 2023 we partnered with our largest employer, Sarasota Memorial Hospital. We had over 200 business leaders attend. And really that summit was really focused on drilling down on the needs. This is not we’re not talking about folks who are on federal aid. These are working individuals, and so that was from that summit we took, okay, here we know we have a problem. It’s now the business community’s problem. So now what are we going to do about it? The Chamber went about we really wanted to drill down to investigate, like, who are having these struggles, we surveyed our young professionals. We had over 300 responses to a survey, and the results were just really disheartening. We had numerous over 30% of our young professionals saying they were contemplating leaving the area because they weren’t able to find affordable housing. We had over. 40% driving 40 miles a day to come to work, and as you know, that clogs up our roads and causes transportation issues when people can’t live by where they work. So we went about putting together a second summit, again, hosted back at Sarasota Memorial, where we brought in some experts. We brought in someone from the Florida Housing Coalition to assess what are some best practices. We brought down someone from Pinellas County, Florida, who is probably about five to 10 years ahead of us in the proactive nature of of tackling affordable housing. We hosted a second summit, and then we also took a very intentional approach with our city government and fought very hard hundreds of hours into attending City Commission meetings to back some zoning text, amendments, change, changes that would allow for greater density those after Many, many, many, many hours of meetings. The City Commission did vote to allow for greater density. And what that means is that a developer on one acre of ground, instead of being limited to building five units, of which he needs to charge $5 million a unit, when you increase the density, you could have 100 units at 200,000 and so we’ve already seen over 202,000 units, just because we fought for those zoning text amendments of affordable units that’ll be coming online here in the next two to three years. They’re going through, you know, that permitting process, they’re starting to come out of the ground. So again, if not for the Sarasota chamber, would these zoning text amendments have have gotten over the goal line. We also

Brandon Burton 21:48
go ahead. Go ahead.

Heather Kasten 21:50
I didn’t wrap up with we also partnered with four local foundations who commissioned a study to look at what is our current need, like, how many units do we really need? You know, you can’t, if you’re not keeping score, you’re really not playing the game. And so we had this study commission to look at how many units do we currently need, and how many will we need in 10 years, so that we can start planning, you know, for that. And then also took a look at the type of units needed? Do we need studio apartments? Do we need one bedroom, two bedroom? Or these families that are struggling? And so we just got those findings back, we have a program coming up in two weeks where they’re going to really go through the findings very descriptively, so that policy makers and developers so that we know what we need here in the future.

Brandon Burton 22:44
Yeah. So I guess that was going to be my question as to the type of housing. I would assume, something like condos or, like you said, the studios or the, you know, one or two bedrooms would depending on what those needs are. But also those young professionals today that are having those needs, you know, in 10 years. I’m glad that that’s that vision is being extended out to, what is that going to what’s that need? How’s that going to shift? You know, in the next several years? I know one of the other obstacles cities is communities look at solutions like this is the NIMBYs in the in the community, right? Those that don’t want it in their backyard. Has there been land identified for the more high density housing, and has that been approved, and has there been pushback from the community? How do you guys address that and overcome that?

Heather Kasten 23:34
Yeah, well, it’s fascinating. Nobody that you talk to is against affordable housing, just not in their backyard. Yeah, just not in my backyard, right? And so the uniqueness of the zoning text changes that that we worked on is that they’re along our major corridors. So these are very well traveled, you know, you’re not going to build a million dollar house on, you know, next to a four lane highway. And so the city was able to identify ground along these major corridors, along major, you know, retail, mixed use projects and and the exciting thing too is now, as developers are going before our planning board and our City Commission to get their projects approved, many of them are coming with an affordable housing component, and so they might be building, you know, they still might be building, you know, $2 million units, but they’re coming and saying, Okay, well, 15 of these, we’re going to go, going to make affordable, and with that, then they can build more units, so that, that’s Where that density thing comes into play the density bonus. And so we we have seen that is working. We are seeing projects that are coming online with an affordable component. So they’re going to be mixed in with the $2 million units. They might not be as big as the $2 million units, but they’re going to be in the same building and no. Is really going to know, you know, are you the $2 million homeowner? Are you the, you know, $250,000

Brandon Burton 25:07
homeowner? Yeah, I like that. I like when it can be blended in there and and you can’t tell, right? There’s so many interesting dynamics when it comes to housing, when there it comes to, you could maybe argue income inequality in certain communities, and when you get the higher density next to others, it just creates a lot of dynamics, but that chamber is perfectly positioned to be able to help navigate through those dynamics. So sounds like you guys are making a great impact there, and a lot of good headway. Is there anything else on the affordable housing front that you want to touch on before we move on?

Heather Kasten 25:48
Just you know that, you know, we’re still fighting that fight. Of course, there are some market factors. The influx of people moving to Florida has slowed, and certainly the market has cooled a little bit, which that is good for supply and demand and brings us down. It brings the market to more of a steady state. You know, for two and three years, it was on a left to right upward curve of pricing and lack of availability that, you know, lack of things on the market. And so that has cooled a little bit too. So I think it’s all of those things working together that are going to, you know, really help position our community to be, you know, more affordable for especially those key workers, like we talked about,

Brandon Burton 26:34
yeah, I’m in Texas, so we’ve seen a lot of that same, you know, type of growth. A lot of people leaving places like California and coming to places where they can buy a home for cash, and it prices a lot of people out, and then you get the congestion with the, you know, the traffic. And so it’s a continual problem, but we don’t have as many of the nice beaches that Florida has. So I mean, that just really compounds your guys’s problem there. So, but Heather, I wanted to ask, on behalf of those listening who want to take their chamber up to the next level, what kind of tip or action item might you share with them towards accomplishing that goal?

Heather Kasten 27:13
I would say one thing that we have done that has really made a difference is really being intentional about taking care of your team. And we have put together the last two years a we call IT staff engagement committee that meets once a month to plan various things for us to do. It can be things like visiting, getting a behind the scenes tour at the airport. It could be touring, you know, an attraction here locally, it could be just going out for a happy hour, being very intentional. And we’ve also made a pretty significant investment into what I call like a team coach, someone who is working with us as a team, helping us to work together. You know, chamber life. It’s, it’s awesome, it is super fun, but it’s also exhausting. It’s always one thing, you know, one event to the next. It is, you know, you’re constantly out there hustling for for members, and it’s a lot on an individual and a lot on a team. And so one of the best things that I feel like I’ve been able to bring to the table as CEO is for us, for me, to really support and and not just put my, you know, it’s more than just, you know, ordering pizza once a month kind of thing, just being very intentional with what we do with our team and our staff. And just for instance, we had a monster event, probably our biggest event of the year last week. It was our Sarasota business awards of 600 person lunch with 10,000 moving parts. And you know, going into this week, I just was like, You know what we’re I’m going to call close the office on Thursday too. So this week, the team is going to have a four day weekend. And I think you can never invest in your staff. You the payback on that is tenfold.

Brandon Burton 29:12
Yeah, I love that. The whole idea of having a staff engagement committee, I think, is very intentional to make sure that their needs are being met, and making sure that burnout doesn’t kick in sooner than it should.

Heather Kasten 29:27
And also just the flexibility, you know, I will say that our chamber, I have someone who likes to get here at 5am every morning. Now he’s out earlier in the afternoon, and then I have people that come in at 830 and go till five. And so just the offering people like true flexibility in how they do their job, and that has also been, I think, really rewarding and really helped to keep people here and engaged. Yeah,

Brandon Burton 29:55
that’s great. I love that, that piece of advice, I like asking. Everyone we have on the show about the future of chambers, and how you see the future and purpose of chambers going forward.

Heather Kasten 30:08
Well, I absolutely believe in the work that we do. I do feel like the model has to constantly be evaluated and tweaked. And so, you know, the days of kind of just doing the rinse and repeat and the networking events. I just don’t know how relevant some of those things are. And I’m constantly challenging our team to look at how we’re doing things and what we’re doing, why we’re doing them. I think you know really going back to, how do you best serve a business? What does that look like? Because it looks different than it looked five years ago, that and looks different than 20 years ago, for sure. And so I think just really being up on the wheel as to what your business community needs, and then being able to provide that, and also looking at some of the things that maybe in the past have just been done, like, oh, that’s just part of your membership. You know, are there ways to monetize some of the work that, that that you’re doing? And in being able to put $1 value to that, and that’s good that, that’s what keeps me up at 3am is, you know, what does that look like? How do we continue to grow and and all of those things?

Brandon Burton 31:24
Yeah, yeah, that’s great. Well, Heather, I wanted to give you an opportunity to share any contact information, so that way listeners who may want to reach out and learn more about these programs or how you’re doing things at the Greater Sarasota chamber, what would be the best way for them to reach out and connect with you

Heather Kasten 31:41
sure. Uh, my email. Super easy. Just hkasten@sarasotachamber.com, that’s going to be the best way to get a hold of me. I’d encourage anyone to check out our website, which is just SarasotaChamber.com It lists all of the programs, all of the initiatives that we’re currently working on, but I’d love to hear from you, and would love to learn from you as well. That’s a great thing about chamber business, is that we can all share ideas and best practices and and, you know, all really encourage and help each other to grow and be better.

Brandon Burton 32:18
Yeah, we’ll get that in our show notes, so it’ll make it easy for people to find it and reach out to you. But it’s been great having you back on the podcast again. Big congratulations to you and your team for making those big impacts in your community. I wish you guys the best of luck in Philly, and we’ll see what happens.

Heather Kasten 32:38
All right, thanks so much. Brandon, I really, am truly honored to be on the podcast. Thanks for all you do.

Brandon Burton 32:45
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2025 Chamber of the Year Finalist-Jodi Owczarski

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE chamber of the year finalist series. And our guest for this episode is Jodi Owczarski, representing the Michigan West Coast Chamber. Jodi is the President and CEO of the Michigan West Coast Chamber of Commerce, a role that she’s held since September of 2022 after joining the chamber in 2017 with a diverse background as a small business owner, nonprofit leader, HR professional and operational Operations Director for an international consulting firm. Jodi brings a wealth of experience to her leadership, known for her passion and community involvement. She currently serves on over 10 boards and committees, including the US Chamber of Commerce Committee of 100 and the ACCE board of directors. Jodi holds a bachelor’s in psychology from Michigan State University. Jodi, I’m excited to have you back with us on chamber chat podcast. Congratulations again to you and your team as being selected as chamber of the year finalists. I’d love for you to say hello to the audience and to share something interesting about yourself. I mentioned before we started recording, you’re one of the few three piece that we’ve had on Chamber Chat Podcast, so we’re getting to know you pretty well, but share something interesting so you can get to know you better.

Jodi Owczarski 2:27
Awesome. Thanks. Brandon, truly such a privilege to be able to be a part of your podcast. I love listening, and it’s a privilege to be able to be a part of it as a guest. I don’t remember what I shared, something interesting. I don’t think it was this, but my kids are all grown now and married, but when they were younger, we started switching up how we would give gifts, and we stopped giving things, and instead worked on giving each other opportunities and experiences. And for me, that turned into a huge love for travel, going to experience different cultures and different communities. And at this point, I think I’ve been to nearly 40 different countries, and I am just getting started. So love traveling across the US and and abroad.

Brandon Burton 3:18
So as a travel expert, what’s, what’s, maybe your top two or three places that you’ve traveled to,

Jodi Owczarski 3:25
you know, from an exotic location, I think Fiji is, is my favorite. The culture there was phenomenal. They love Americans because of the the role that we played in the war. And so they love to welcome us to their country, everyone’s family, but from a I could live here standpoint Spain, that may be a part of my retirement plan. We’ll see what

Brandon Burton 3:49
happens. I love it. It’s awesome. Well, tell us a little bit about the Michigan, West Coast chamber, just to set the stage for our discussion today. It’s always helpful to know the size of chamber, the scope of work. You guys are involved with staff budget, just to prepare us for our conversation today.

Jodi Owczarski 4:09
Sure, so West Coast chamber. We often people think we must be on the West Coast of the United States, but we’re on the third coast. So we’re on the western shores of Lake Michigan. In Holland, Michigan, we’ve got a population in Holland of about 35,000 but we serve a larger community of about 120,000 out $120,000 120,000 people. In our target market, our community is a little bit unique in that we have three major economic drivers. We have a large manufacturing base. We also have a huge focus on agriculture and tourism. I think it’s unique that we serve all three of those economic drivers. Our chamber as an organization, is strictly a Chamber of Commerce in our community. We have a separate. CVB and economic development organization. So we focus strictly on chamber function. As of today, we have 1228 members. We track them down to the exact number, and we serve those members with a team of seven our budget this fiscal year was just under $1.5 million in revenue. Happy to say that with three months to go in our fiscal year, we blew past that number. So I’m hoping that we end up closer to the 16165,

Brandon Burton 5:36
this fiscal year. That’s awesome. You guys are are running strong and awesome. So that’s why you’re here today, right? So with these chamber of the year finalist episodes, I like to spend the majority of our time really diving into the two programs that were submitted on your chamber of the year application. So we’ll take a quick break, and when we get back, we’ll dive into those.

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Brandon Burton 9:41
All right, Jodi, we’re back. As I mentioned before the break, we’ll spend some time today focusing on the two programs on your chamber, the year application. I know one of them you’ve kind of expanded on for those who listen to the show regularly, Jodi was on last year as a chamber. Your finalist as well, and you talked about your community impact day. But you guys have have significantly grown that you want to tell us about that program first. Kind of, maybe it helps to start with the origins. And people can always go back to episode two, 286 to listen to that episode again, where you go granular on the you know what it was like last year, but kind of give us the origin and what you guys have done with it this year.

Jodi Owczarski 10:25
Absolutely. So community impact day started as an offshoot for our leadership program. As we wrapped that program up at the end of the year, we were looking for tangible ways for that class to go out and serve and so we started reaching out to local organizations that may need just an extra hand for a few hours. And what we found was that it was a great opportunity for our class, and it provided tremendous support to those nonprofit organizations. And so over time, we started expanding both who we invited to serve, as well as the number of organizations that we were able to serve. And it turned into, literally, my favorite day of the year. You could cancel my birthday and Christmas and every other holiday, and I would be fine as long as I got to continue to have community impact day, being able to drive around our community to see all the sea of volunteers just flooding the community, literally makes me cry every year. Is just the best. The difference, though, for us this year and what we’ve done and what was part of our application is that we wanted to grow it even bigger. We talk all the time about turning ripples of influence into tidal waves of impact, and we wanted to turn our little ripples in our community into two waves that reached out more more broadly. And you know, one of the things Brandon that I love about this industry is that when we find something that’s good, instead of hoarding that and putting a patent on it and saying, This is our proprietary knowledge, we open things up, right? And we say, here’s the recipe, here’s the cookbook. Here are all the details that you need to be able to do, R and D, rip off and duplicate, right? And bring this to your community. And that’s what we did with community impact day. So we created an online toolkit with step by step instructions right down to here are the emails that you send. Here are the spreadsheets that you need. Here are the job forms that you need, every detail that you were going to need as an organization to launch this in your community within this online toolkit. Then we reached out to chambers in Michigan and said, we’d love to have you be a part of it, and we had a number of chambers that decided to join us in that process. And so this year, we were able to have six additional chambers in Michigan join us to grow that impact. We had meetings on a monthly basis to be able to walk alongside them, to support them through this process, so that it was as easy as could be for them to launch this you know, each of the chambers not unique to us. We all feel like we’re strapped thin, right? We’re doing a ton of work, and so adding new things in, especially big things, can be really challenging, and we wanted to take as much of that out of the process for them as possible, so that it could be a seamless, easy process to launch. And we couldn’t be more happy with how that turned out across Michigan this year. Yeah,

Brandon Burton 13:46
so you’re right about you guys finding things that work, and you’re very open to share it with others. A lot of people know the Michigan West Coast chamber, because the EOS system, you guys have been very open and transparent and sharing how that worked and how to implement it with amongst your organization. And now, you know, here’s you know, version, you know, it’s not, it’s not a build upon the EOS system, but here’s a 2.0 of another great system that’s being rolled out and being shared with chambers, you know, nation, statewide, nationwide.

Jodi Owczarski 14:15
Yeah, right. Well, that’s our goal, right? Is to bring it across the nation, because it works so well for us, the impact we’re able to make in our community is so significant that there’s just no reason why it can’t be replicated. You talk about Eos, and part of Eos is documenting your systems or your core processes, and it’s that that allowed us to share this easily, right? We’ve, we’ve got that whole process well documented. And so it was, it was easy for chambers to come alongside us and to follow the recipe and to be able to implement this in their community as well.

Brandon Burton 14:50
So I remember last year, you’re talking about like partnering with nonprofits in the community and driving around town, people wearing the T shirts and doing everything. So you. Give us an idea listeners who maybe are just hearing about community impact day for the first time, what did it look like in your community, and then as these six additional chambers adopted it this year, did it have a similar look and feel? Did they partner with other organizations so it had a different focus? Or, how did that evolve?

Jodi Owczarski 15:19
Great, great question. I think the biggest challenge to putting this on, aside from staff capacity, is finding enough meaningful volunteer opportunities. A lot of times, organizations don’t even understand what all we can come in and do with a group of well intended and dedicated volunteers. So in our community, we were able to serve 125 different locations during the day, with another 111 across the state. So over 235 locations had volunteered this year. What this looked like was that we all did this on the same day, at the same time, and wearing the same blue T shirts all across the state. The only thing that varied was we changed out the logo of the home chamber. And if they had sponsors that kind of bought space on the shirt as a part of the underwriting of the day, then that changed. But to see those blue shirts literally stretched from the west coast to the east coast of the state of Michigan, north to south. Amazing.

Brandon Burton 16:29
So I’m sure you’re entrenched, you know, in that day in your community. Did you get a chance to shoot over to any of the other communities and see in works? Or did you have to rely on pictures and and their feedback.

Jodi Owczarski 16:42
Yeah, you know, we we absolutely had to rely on pictures and their feedback. But the coolest thing Brandon the day wasn’t even done. The volunteers were still serving, and my phone was blowing up from my friends across the state, saying, everybody’s already asking, what’s the date for next year? And are we doing it again? And it’s like, Absolutely, we’re doing it again. So it quickly caught on across across the state. So we had set a goal for having 2025 volunteers for 2025 and we crossed the 3700 volunteer mark in in year one, not only did it impact how many people are involved, it was a great non dues revenue driver for both our chamber and for our chamber friends across the state. We set a goal of like $52,000 in non dues revenue this year, and we had $106,750 in non dues revenue. So this is revenue that would not have come to these chambers had they not participated, right? They were sponsoring this specific day. And so it’s just cool to be able to see that kind of revenue driven to these organizations.

Brandon Burton 17:58
Yeah, well, let’s talk about the non dues revenue for a minute. So is that all coming from sponsorships? What? What are the different aspects involved to generate the revenue?

Jodi Owczarski 18:08
Sure, all sponsorship. This is a sponsorship in our community that sells itself. People want to be involved with this. It’s a feel good thing. It’s high visibility. We get good press coverage, and they want to be associated with positivity like this. And so it’s a it’s a very easy sponsorship opportunity. There’s very little cost involved with doing this day, really the there’s two main costs. One is the T shirts, and those are essentials. Get a good t shirt this year, we helped underwrite the cost of those shirts for those initial chambers to launch. We wanted to remove that barrier, and we had plenty of sponsors that wanted to help us in that process. The other thing is the after party, it’s key to bring together these volunteers afterwards and to celebrate together as a community, the good work that just happened. And so that can be as expensive or inexpensive as you choose it to be, but that’s literally the only expense that’s associated. So those non dues revenue almost go completely to your bottom line.

Brandon Burton 19:16
Yeah, that’s awesome. So for your guys’s after party, do you go to a park or a venue or what? What’s your your place of choice for the party? Yeah. What have you done? Have you experimented?

Jodi Owczarski 19:27
Yeah, we’ve done a couple of different things. The last couple of years we’ve been at our community Civic Center, because it’s right in the core of of downtown. It’s got ample space for us to have hundreds or 1000s of people that come join us. We’ve got everything from food trucks and vendors and yard games and live music to just have effective atmosphere.

Brandon Burton 19:50
That’s awesome, yes. So for other chambers listening who might want to get involved in 2026 please. I guess what? Is the date, and where would you point them to be able to access that toolkit?

Jodi Owczarski 20:04
Yep. So the toolkit is on our website, at West Coast chamber.org and we are going to, we’re going to put a save the date out there for other chambers to be able to get on board. We’d love to do a webinar to dig into more details specifically on what it looks like to execute and to help support them along the way, we did some estimating Brandon this year, when we put together the numbers for year one and realized that if next year, every chamber that participated, if they just invited one chamber, and we just did that year over year for five years. What that would result in is more than $6 million in non dues revenue and saving our communities over $18 million in labor costs in five years. So the impact is just massive, right? And so I think that that is incredibly modest growth goals. I think that we can absolutely grow at a much higher rate than that. So in 2026 this will be happening on Wednesday, May 13. So we’d love to have any of your listeners join us in 2026 we’ll come alongside you. We’ll give you the tools and the resources that you need, and help answer any questions along the line, so that this can be as successful in your community as it has been in ours. That’s

Brandon Burton 21:33
awesome. Yeah, I can see the power, the networking effect of all the chambers that participate. They all know another one or two people in the industry that can benefit right, other communities, exactly, right? And it just continues to roll on. So yeah, you guys are starting a movement that’s awesome.

Jodi Owczarski 21:49
I hope so. Yeah, we need more of this, right, right?

Brandon Burton 21:53
I love it. Well, let’s shift gears to the other program that was submitted on your application around your chamber, Career Center, tell us how that got its start, and what the need was, and how you guys answered that need, sure.

Jodi Owczarski 22:07
So I moved into the CEO role in 2022 and as a part of that process, I went on a listening tour to understand what challenges our members are experiencing, what successes they’re having, what they’re thinking as they look forward and how we as an organization can better serve them to meet the needs that they have. Not surprisingly, the number one issue that came out of those conversations was a talent shortage that they just can’t find the individuals that they need to fill the roles that they have, and they certainly if they’re finding people, they’re not equipped in the way that they need them to be, they’re not upskilled in what they need them to be able to do. And so we knew that we needed to be more focused on this area. You know, we’ve long said that, oh, workforce development, leadership and talent development is a part of the work that we do, but I’ll say that it was not as direct as what we’re looking to do right now. We knew that we needed to lean in in a much more significant way and do more tangible work that could lead to a better outcome for our members. And so just over about two years ago, one of our community leaders approached me and they were doing some big work in the education space, and they asked if we would be willing to come alongside them to bridge the gap for high school and college students and young professionals. They were doing great work in the early ed space, reimagining education and what this looks like. But then there it dropped off, and all of a sudden, students were having to go to a traditional look and didn’t have as much experiential learning opportunities once they hit kind of that high school level. And so we said, Absolutely, this aligns with, I think, where we need to go from a from a workforce development standpoint. Through that process, I was able to find a tool called Youth Science. You science is an online assessment tool that’s a gamified assessment takes about 90 minutes to complete, but it helps identify each individual’s unique aptitude and how that can relate to a number of things, including future career what I loved about this, if you’ve got kids in school, they’ve undoubtedly taken career tests, right that tell them what they could and should be, but those tests in large part are based on your interests, and so it’s super easy to skew those responses to what you think you should be, or to be funny, my daughter thought it was really cute when she was in middle school and she could skew the answer to say she should be a bartender. See, I don’t have to go to college. College, because it’s pretty easy to figure out what they’re asking you and why, right? And I’m happy to report that that is not where she ended in her career search. She’s a nurse today, but with this assessment, it really can show show especially students opportunities that they might not even be familiar with. The data is so compelling Brandon. It shows that across the country, and it’s true in our community as well, that students think they want to be one of three things. They’re going to be a teacher or a police officer or firefighter, something in that realm, or in the medical field that they’re going to be a nurse, it’s what they know, it’s what they’ve experienced. But what the data shows is that aptitude for those three things very low, and where the aptitude is high is in it amongst other areas, that’s where we see the greatest discrepancy. These students have grown up with technology. They have great aptitude to do things in the information, information technology realm, but they have very little interest because they don’t even know what those careers could look like. So for the chamber, excuse me, what we’re doing is, number one, we’re providing this assessment free of charge to whoever wants to take it. Our goal this year was to have 100 students take this assessment. We’ve had over 1000 take this assessment in the first year. It’s but the magic is in the so what now? What you’ve got these results now what the reason why it makes sense for the chamber to lean into this space is that we can be the bridge now from these education realms to the workforce, and so we can take these students and say, okay, you’ve got results that say you’d be you have strong aptitude for logistics. What in the world does that mean? We can take you now into the workforce and show you logistics, careers and in the various ways that those aptitudes might show up in the workforce, and help walk them down that path. So it can be everything from job shadows, hands on, learning experiences, internships, apprenticeships that we’re able to line up for them based not on their interests, but more on their aptitude. I’m a strong believer that you can’t be what you can’t see. And if we can help kids see a path forward, that they have a strong aptitude in that there is a demand for in our community, that there’s employers that have those jobs available right here in West Michigan, all of a sudden, there’s a there’s a path forward for them, and a future that might look significantly different than what it would have looked like otherwise. Yeah, and we’ve

Brandon Burton 27:54
talked about this a lot on the podcast over the years, that when it comes to workforce readiness, a lot of these students at a high school, they, like you, talked about, you know, doctors, teachers, police or fire. Aside from what they see their parents do for a living, those are the other visual things that they see throughout their community. I can see myself doing that. And as far as what their parents do, either they fall in line and say, Yeah, I’ll continue on the family business, or do what my dad did, or or the exact opposite, like, I want nothing to do with what my parents did, because I saw, you know, whatever the side effect was, but leaning into the aptitude, which really it’s a word that I think most high school students don’t even think about. Like, now interests like, yeah, they can all understand what that means, but talk to us a little bit more about the aptitude. So in trying to relate this to high school students, how would you define aptitude for them?

Jodi Owczarski 28:57
Right? It’s how you’re uniquely wired. How does your brain work? This test is not one that you can see what they’re trying to get you to do, and can skew your results. I took the assessment. It was fascinating. The results that came out, and

Brandon Burton 29:14
they making a career change on us

Jodi Owczarski 29:16
to be a CEO. I was like, but it was, it was, it was really interesting to see how that works. What we talk about is that most people go through life related to your dominant hand, right? I’m right handed. I write very easily with my right hand. That’s where my aptitudes lie, right? It’s how my brain is wired. Can I go through life writing with my left hand absolutely but it’s going to be messy. I’m going to have to think a lot harder about it, right, and it’s going to take a lot more effort for me to do writing with my right hand is just so natural for me. Working within a career that aligns with your aptitudes is just like writing with your dominant. Hands. It’s natural.

Brandon Burton 30:02
Yeah, I love that definition. That’s awesome. And for whatever reason, it seems like it hasn’t been until just the last few years that chambers are starting to recognize this need to help bridge the gap with these high school students entering the workforce. It’s like school the school system does well getting them to a certain point, and then it’s like, well, now figure it out. You know, you’re gonna go to college and go to a trade school. Are you gonna enter the workforce? Good luck, you know. And for a chamber to step in and help, you know, guide what that next step could be is so valuable.

Jodi Owczarski 30:35
We can be that natural connector right between those two teachers are taxed with doing so much. And frankly, they’ve been in school their whole life, right? They grew up going to school. They went to school to go to school, and now they go to school every day to teach. And so it’s hard for them to always have full visibility into what’s really needed in the workforce of today. And so if we can help come alongside them to create those opportunities, to curate that and to show those students and the educators, frankly, what that looks like. I think it’s it’s better for all of us. So for the chamber, the the chamber Career Center for us, is both a book of work that we’re doing, but it’s also physical space. We’ve literally sold our building that we’ve called home, and are moving into a brand new space that we can configure in a way that will allow us to have a physical Career Center for students in young professionals, to be able to come to as a resource and an area of support, to walk alongside them through this journey, whether they’re in high school, whether they’re in college, or maybe they went to college for a month and was like, This is not for me. Who’s there to help these people right? Because they no longer have a high school guidance counselor or College Career Center, the chamber is that spot that is available to all within our community, regardless of where you’re at in that process.

Brandon Burton 32:04
Yeah, I love that perspective. Well, Jodi, as we begin to wrap things up, I wanted to ask for listeners who want to take their chamber up to the next level, what kind of tip or action item would you suggest or offer to them towards accomplishing that goal.

Jodi Owczarski 32:21
Sure you know, I can share Brandon, what helped us. You referenced already that we run on Eos, the Entrepreneurial Operating System and and part of that process has us in very regular strategic planning sessions, the first one that we went through when I moved into the CEO seat, the the process was evaluated. Evaluating our core values, and we decided to change one of those core values, from Think Big be great, to be a trailblazer to us. That means that we have an innovative mindset that drives positive impact. We can’t do anything. We can’t continue to do what we’ve always done, if we’re going to be innovative, if we’re going to be impactful, if we’re going to do big things that impact our community, we have to always be looking through that lens of what do we need to do new now to better serve our community? That’s been a big change in that mindset for us, and that’s changed everything. Everything’s on the table for us. Nothing is sacred, because we know we always have to continue to evolve at the speed of business to be able to stay ahead of what our members need.

Brandon Burton 33:34
Yeah, I love that. As we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Jodi Owczarski 33:43
Such a great question. You know, if you haven’t had the opportunity to look at the new horizon initiatives, 2035, that came out, there’s a ton of great information about where we’re going as an industry. There’s a couple of pieces in there that really stick out to me that might be most relevant for this conversation. First is chamber serving as unifiers. It’s it’s not surprising that we’re in a time of incredible political and social fragmentation. The Chamber now is needed more than ever to be the unifier as they leave the community, we’ve got to be collaborative and strategic, no matter what the issue is. If we take that lens, being the unifier, being collaborative, being strategic, that will be critical. The second one is catalytic leadership. You know, our communities are looking to us to be bold and to proactively instigate change that benefits our community. We’ve got to take that lens, be catalytic, be trailblazing in the mindset we bring to this work for our organization, a part of Eos is setting your 10 year target. Where are you going? What do you want to accomplish? And for us, our 10 year target does. Not even use the words Chamber of Commerce. Our industry is changing so quickly that I don’t know if we’ll still even be called a Chamber of Commerce in 10 years. So when we set our 10 year target, we said that we want to be a trailblazing organization that turns ripples of influence into tidal waves of positive impact for our community. I don’t know exactly what that looks like, but if we’re accomplishing that, then I think we’re doing the right things.

Brandon Burton 35:28
Yes, I love that the ripples of influence into tidal waves of positive impact. And I think that could be a tagline that most chambers could pick up and run with and adopt. You know, just like community impact day.

Jodi Owczarski 35:41
Yeah, welcome to it rip off and duplicate. Yeah, that’s right.

Brandon Burton 35:47
I love it. Well. Jodi, for those listening, I wanted to give you an opportunity to share any contact information if they wanted to reach out and connect with you and learn more about community impact day or chamber Career Center. Anything else you guys are doing there at the Michigan West Coast chamber, where would you point them to reach out and connect?

Jodi Owczarski 36:06
You know, our website is a great place to start. WestCoastChamber.org, all of our teams contact. Different information is on the website, but please email me directly. I love to chat chat with my chamber peers, and happy to share the secret sauce recipes for anything we have. And I will likely ask you for your secret sauce as well. My email is jodi@westcoastchamber.org.

Brandon Burton 36:37
Very good. Well, be sure to get it in our show notes to make it nice and easy, but this has been a fun conversation. It’s been great to have you back on the show and and feel like we’re good friends. Now. You know, I love it so much so, but I wish you and your team Best of luck this year is chamber of the year and into another great, positive community, community impact day next year as well. So look forward to hearing how that goes

Jodi Owczarski 37:03
wonderful. Brandon, I appreciate the opportunity. Thank you so much. If

Brandon Burton 37:07
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2025 Chamber of the Year Finalist-Conroe/Lake Conroe Chamber with Scott Harper

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE Chamber of the Year Finalist Series. And our guest for this episode is Scott Harper, representing the Conroe/Lake Conroe Chamber of Commerce in Texas as a 2025 Chamber of the Year Finalist. But Scott is currently the president of the Conroe/Lake Conroe Chamber of Commerce, bringing over 26 years of non profit experience to the role. He’s worked with various organizations, including the YMCA in Tampa and Houston, where he held positions such as executive director district, Vice President and Vice President of major gifts. A graduate of the University of Southern Mississippi with a degree in sports management and recreation, Scott is known for his relationship building skills and as a strong community leader, passionate about supporting others outside of work, he’s actively involved in volunteering with non profit boards and community organizations. He’s married to his college sweetheart, Jennifer, and together, they have two children, and when they’re when he’s not working, they run a horse boarding facility rebel ranch in Montgomery, Texas, where they live with their rescue dogs, cats and horses. But Scott, we’re excited to have you with us today here on Chamber Chat Podcast. First of all, congratulations to you and your team as being selected as chamber of the year finalists. Love to give you an opportunity to say hello to all the Chamber Champions that are out there listening and to share something interesting about yourself so we can all get to know you a little better.

Scott Harper 2:39
Yeah, thanks, Brandon, thanks for having me. We are excited to be a finalist. We had an amazing year, and we’re excited on the next steps, and excited to go to Philadelphia to see if we can, you know, bring it home to the to the Conroe area. Lot of hard work with the team and the board to make that happen. Interesting fact with me. You know, when we do the two, two truths and a lie, one of them, the truths have been that I was in a bridal magazine back in the day, and I’ve got to play Augusta National nine times. So that’s a pretty, pretty good thing, if you like, if you like golf,

Brandon Burton 3:22
yeah, hopefully people are taking notes, in case they’re in a room with you at the conference, and then you guys end up playing two truths and a lie, they can call you out. That’s awesome. Well, tell us a little bit more about the Conroe Lake Conroe chamber, just to kind of set the stage for our conversation today. It always helps to know, you know, what type of work you guys are involved with, what kind of staff, size and budget, that sort of thing, to set the stage for us?

Scott Harper 3:49
Yeah, sure. So I’ve been with the chamber here going on, just hit my eighth year. I’ve actually done that in two different two different stages. Came to the chamber, you know, for four years, went back to the Y for about six, then came back to the chamber for the next four. You know, we’ve grown substantially. So this finished last year 2024 of $1.6 million budget, which is more than double than what it was in 2021 so we’ve had a great, great surge. We have a staff of eight full time staff. We currently have three part time staff as well. And part of that staff increase was we had a merger last year. We took on the operations of the Montgomery Area Chamber of Commerce, which were some neighbors of ours, very close. You had mentioned, I live in Montgomery, and my kids went to Montgomery High School, and so we had a lot of ties. They were very, very close area to Conroe. So that really was a strategic opportunity for us, but we were able to absorb their staff, keep them on staff, realign their. Uh, their responsibilities, and so that’s kind of where we are. We opened a welcome center out there as kind of a pseudo, a chamber presence, but it’s really about Montgomery, and we’re still kind of navigating that opportunity, but that’s been, it’s been a great, a great segue to keep a relationship in that in that area, even though we operate from the Conroe area as their chamber. But do number of events? There 27 board members, and then we have about 10 ex officios that come in that are different representations of the school districts. We serve three different school districts. Count, you know, county seat. So our county judge and their representatives are there as well, along with our elected officials have representation as well. So it’s a, you know, we’ve gone through a lot and lot of change and a lot of growth. Montgomery county is always one of the largest, fastest growing counties, and Conroe has been one of the fastest growing cities. If it’s not the top, it’s in the top 10 each year. So we, our chamber is finally starting to mirror that growth when it comes to our membership, and then that’s able, you know, allows us to do a lot of other things, to really focus on the initiatives that I’m know, we’ll talk about here in a little bit more than being in an event chamber, you know, we do an event called lobster fest, where we’ll see the 1000 people for steak and lobster dinner play a golf tournament. It’s our biggest fundraiser. And when I say, hey, you know about the Conroe chamber, yeah, you do lobster fest, we do a lot more than and that shift really started last year after the merger, and being able to put some of the new staff in some other roles to really start focusing on our initiatives. And that was elevated is, again, while we were redoing our strategic plan. So we’re halfway through the first year of our new three year strategic plan, so a lot of things came together this last year, and I think that’s why it aligned us to have a have a pretty good shot at going to and, you know, getting invited to Philly, I think that’s positioned as well.

Brandon Burton 7:02
Yeah, absolutely, man, as you’re talking about the chamber and they can, you know, we could do probably four or five other, you know, topics of a podcast episode, from, you know, working with the large board to multiple school districts to growth with revenue, to mergers, you know, acquiring other like, we can go down all sorts of rabbit holes. But for the for the sake of our conversation today, we’ll, we’ll stick with the two topics that you the two programs, rather that you guys submitted on your chamber of the year application, and we’ll dive in deep on those as soon as we get bit, as soon as we get back from this quick break.

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Brandon Burton 10:26
All right, Scott, we are back, as I mentioned before the break, on these chamber of the year finalist episodes. I’d like to dive in on the programs that you guys submitted on your chamber of the year application. I don’t know if you have a preference on which of the two programs you want to address first, and to kind of target first, but I’ll let you make the call on which of those two programs you want to cover first. Yeah, I

Scott Harper 10:49
think, well, I mean, they’re both very, very important and serve two different, two different huge needs in our community. But I think we’ll start with the youth to Career Fair first, and then we’ll shift to the other one that we’re going to actually highlight at the showcase in Philadelphia, a youth to career fair, was actually a model that was done by an area Chamber over in the college, college station Bryan area. And it’s really as we work with different school districts, we have a Workforce Committee, and that was being driven by Dr Rebecca Riley, who was the president of Lone Star College Montgomery, and really got some great, great synergy going. But what with all the data that they do and to get back, we just really identified gaps, soft skills, all the different things that the workforce was not getting through the process, and so our team got together and with the end result of trying to create and improve the relationships we have with our manufacturers and our big distribution centers and different things we have in our area, to get internships and get these kids, when in there in high school, into Some practicum hours that they can, that they can really lean on before they go into college. Well, we also figured that if you’re going to try to fix the the paradigm shift, you have to go earlier. And so we started working on this model, like I said, with another another chamber was doing, and it’s called youth to career fair, and it’s to focus on seventh and eighth graders that are before they have to pick the tracks that they’re going to go into in the high school. And once they pick those tracks, they’re kind of stuck. And we have some communities are very highly economically disadvantaged, and we’re trying to also, you know, one of the terms we used in the why is, how do we break the generational poverty cycle? Some of these kids, they don’t have the resources. They might be seeing grandmother and granddad doing a certain thing, and then their parents did the same thing, and then they figure, well, I have to do that, because that’s what my you know, all my family is doing, and we’re trying to just dangle a different carrot of motivation, that there are different things out there. So we host a job fair every every January, and bring all of our vendors in, and they’re there looking for their employees. And so in the fall, it’s still a job fair, but we call it youth to career fair. And what they do, instead of interviewing, they are actually bringing all their tools and all the different things that they use in their jobs. So the robot, the robotic welding mechanism, the all the EMS, brings out, you know, they bring out the motorcycles, the horses, the SWAT stuff, the firefighters bring out the training gear, and the kids are able to replicate how heavy a hose gets at the further it goes. And so they’re able to do those things, cut locks off of gates, hospitality, How to Fold Napkins, how to set a place, setting, those type of things. And then we partner with our our Chamber members that are either some non profits or our Workforce Solutions, or spherions, our talent development groups, they’re doing soft skills. And so the kids have a passport, and they have to go around and get of the eight tracks. They have to go around and visit one of the those booths that are in those tracks. And then they at the soft skills. They have to look somebody in the eye and talk to them. They have to shake their hand. They have to talk about appropriate dress, where they have little cutouts laying on the table. And you, you build a professional look, if you’re, you know, and like, you put the suit on if you’re going to this type of interview, what you should wear. And they like, they put the suit on them and did different things. And it’s really interactive. It’s really cool. The feedback from the teachers, once the kids get back and what they start talking about was amazing. And just one quick example that changed the first year to the second year was the welding, the robotic welding group that came out, and it was all guys standing there, and that’s who he brought now. Of the girls in the in the class, and we were running about 1300 kids through this in one day. And so none of the girls stopped. And so the next year, he brought two female welders that he has, he it just didn’t work out schedule wise. And that was an amazing shift, because then girls were going to talk to them. And he’s like, she’s she’s my best welder, and so she was out there recruiting these young girls say, Hey, this is what I do. These are the things I made. And it really changed the concept in the field there. And then in the hospitality side, one of our local hotels actually put the list of their names. Of how many graduates from that high school now work there professionally. So we had Willis High School and Conroe High School represented, and they listed those kids names, and some of them were like, I know that guy. I know that person. And it was just a great way to connect. Every year it’s going to get better. We’re trying to figure out transportation is a huge deal, because all the schools, you know, they use the same busses, and they can’t take so many busses out of the sequence. It screws up the entire district. So we’re actually looking for this year transportation sponsors so we don’t have to deal with the school busses, and we can have our own busses and keep the kids there a little bit longer, and bring more kids in with that number of 1300 students, that’s only three junior highs, and that we have multiple more. So we’re looking at ways, how can we replicate that and get it to different parts of our of our county. But that’s it’s been a huge success for us, and it’s really a part of our workforce development pipeline, because these kids, as we relate to ACC ease horizon 2035, plan, these kids are still going to be within that 10 year window after they graduate from college. And so it’s really cool and very impactful. So we’re looking for that to continue to grow, and our job fair participants really enjoy it because they, you know, I told them treat this as an interview for, you know, you know, eight years from now, you know, finding that person and then to and it’s really opening those doors, as I alluded to before, about creating possible internships And practicum hours for these kids later on.

Brandon Burton 17:21
Yeah, did, did you mention where the what you use is a venue for

Scott Harper 17:25
this? Yeah, we use the Montgomery County Convention Center, so we’re able to partner with them. And then really, the only sheer expense we get that donated, which is really nice, but the only really expenses for us to feed the volunteers the CTE group Conroe high school actually designed their the T shirts. They have printing presses within the school. So they made T shirts for all the students that got their passport stamped. And so every kid got their passport stamped, so every kid got a t shirt. So as a way for us. You know, them not asking us, or you’re going through the philanthropic side of, how do we recognize sponsors the right way? So we had, we had all these T shirts with no sponsors on them, because they did it in house and didn’t really tell us that they were doing it. So they now know we’re going to have all the sponsors next year. But that’s a learning, you know, that’s a learning that they’re trying to do a great thing for the students, but they didn’t think through what it could have been. And, you know, to put the sponsors names on it, you know, the kids designed the design themselves. They printed them themselves. So that was, that was cool. But there’s one other level of, you know, execution that could have given that

Brandon Burton 18:41
absolutely, I love the example you shared with the robotic welding and not having any of the girls of the youth, you know, stopping at their booth, and then next year bringing two female employees they have and, you know, dei, depending on the context of when it’s brought in, Sometimes we’ll get, you know, some negative connotation with it, but that’s what I see, is as Dei, you know, if as these students pass by, they’re not giving any attention to the businesses where they can’t picture themselves working at because they don’t see anybody like them working there. So even just, you know, bringing in a couple female employees, you saw that difference of these, you know, young women stopping to learn about that as a career. That’s a great example. It was

Scott Harper 19:26
a game changer. The manager is like, I will never not bring a, you know, a female with me again, because he’s like, that really opened up the entire conversation for everyone in the room versus half the room. Yeah, there’s a learning for all of us. It’s very impactful.

Brandon Burton 19:43
Yeah, well, let’s shift gears to the other program that you highlighted on your application.

Scott Harper 19:49
Yeah, so the other one was called, it’s simply called chamber day, and it was actually brought to the Montgomery Area Chamber of Commerce prior to the merger. It was. From, from Brenham, from the Brenham area, and the Chamber of Commerce there, and the gentleman through the bank. And so he came on their board. He goes, Hey, I’d like to help lead this and champion this. And so they had it all Rolling and ready to go for the spring of 2024, we went through the merger. And there was some things that we wanted to make sure that we kept on the docket. Of just saying this, even at post merger, we’re still going to do these things. It’s very important. It’s and when she started announcing that, and we do a coalition meeting every quarter with all the chambers in our in our, in our in our county. And so we’re up to we keep everybody up to speed of what we’re doing. We share so many members, you know, and you know, so and so it’s a great time for us to share. And so I was like, that’s, that’s, that’s a great idea. I’m going to just watch this from the peripheral, see how it goes. And unbeknownst to me, when I was thinking that last the year before, then it ended up being one of our programs. And so she cascaded, essentially the Montgomery area. There’s two zip codes out there, and we had about 40 plus volunteers. They saw just around 200 different businesses all in the afternoon, and just really gathered a lot of great data. And it was called chamber day, just to let people know that the chamber was coming, to give you, just to ask you some basic questions of what your pain points were, and those type of things. And the information we came back was amazing. Just, you know, from some of it, we kind of knew of property taxes, different things that are really impacting our small businesses. But we had to, you know, just a lot of topics that came up, and we were able to move some of those topics into different committees that we did as well. And so that’s what we submitted as a part of that. And then during the application process, we actually had the second year rotation of this. And so when this comes up in our interview, I’m going to be able to highlight. This is what we incubated the first year, and then this is what it’s already turned into, and it just happened two months ago last month. So we doubled. We right at 100 went from 40 to 100 volunteers, over 400 different businesses were visited in the in Montgomery, Conroe and Willis. We partnered with the montgomery county Hispanic Chamber of Commerce to work the corridor of Frazier Street, which is predominantly the Hispanic corridor for for business, for the small businesses, and blew it out of the water. And so one of the things, and it’s flexible as we are, you know, we’re really trying to stay ahead of things. And one of our mottos is we lead from the front. We had the gentleman that led the Texas Workforce Commission. He was our monthly speaker right before this event, and he was talking about the soft skills, the skills gaps so quickly before we are Shannon are ready to go, just hadn’t made the copies. We changed a couple of the questions on our survey for for this event, and it really highlighted what those what those issues were. And it was those soft skills, the skills gaps and and, but also, with all the uncertainty in the economic world, everyone that we well, 67% of the businesses felt a positive trend, that they were going to be in a better place this next year than they were this past year. So they have a positive outlook, regardless of all the banter and the political positioning. Each side does that they they felt really good about the economy stabilizing and moving forward versus how they felt pre election. And so that was that was positive. And so we just see that continuing to grow. The gentleman who brought that over from the montgomery area Chamber helped us volunteer again. He’s like, it felt like we were 10 years ahead of this program doing it our first year, versus what the original concept was with the other chamber and the other location, and the fact that we took action with all our findings some chambers, unfortunately, if it’s resources or whatever, they do something in theory, to check a box to say, Yes, we did this to help the community. But if you don’t follow through with it and act on the information that you have, there’s it’s not really impactful. And so we, we don’t check boxes, we get things done. And now this taking this information and putting giving it to another committee we have with our professional business development group, and that we do monthly educational seminars, and so now we’re looking at these skills gaps, and what are the ones leading, the leading ones that we need to bring some more specialized speakers in to talk about. And there are actually, which is, I think one of the biggest takeaways is our workforce development committee is going to create a kind of an. Academy for soft skills. So anyone going through, if they’re already a chamber member and they’ve got new employees, we’re going to develop an academy for soft skills and different things to where, when they come through, that they get some sort of certificate of completion or whatever, that the basics have been covered. And then also, as it as this grows, when they go to our job fair in January, all of the all of the vendors there will know, if they have this on their resume, that they’ve gone through the chambers. We’re going to call it sore. And I totally blanked on the acronym. I’ll get it. I’ll get it to you. But it is just based off of, you know, for them to go through job fairs have something on their resume already that has already tackled one of the biggest issues our businesses are saying it is, is soft skills and communication skills, those type of things, and that they’ve gone through a training shows that they have initiative, but it really shows that the Chamber has responded to a community need. And I think that’s something that we’re going to start seeing in these next couple years, the focus and the power of us listening to some data and then having action on it within a couple of months already, of how we can move forward to try to try to make an impact?

Brandon Burton 26:20
Yeah, I love those examples of being able to take that data and then do something with it, you know, move that trend. So maybe that 67% positive outlook will be 75% next year. And if you don’t do those things, and next time you go back on chamber day, next year, you’re going to hear about, you know, why am I telling you anything, if you’re not doing it

Scott Harper 26:39
right? We didn’t, we didn’t focus on it wasn’t about the chamber, like I said, But we asked, Would you like more information about the chamber? For those that weren’t members and those that were members, those volunteers do it, and thank them for being a member, but we were able to connect with all of them, follow up with our membership staff, and we’ve had a lot of conversions to new members as well, just because this was cool, thank you for doing this. We want to be a part of this more, and this is and so they’re being, they’re being, you know, onboarded as into a chamber relationship in a whole different way than what the traditional ones would be doing, because it’s specific to a need versus an event.

Brandon Burton 27:20
You’re not even talking about steak and lobster with them. Not yet. Yeah, not yet. So my mind just keeps going, you know, spinning around the logistics of this. So if you’ve got 100 volunteers, you know, how are you recruiting them? Where are they coming from? When they’ve got 400 plus businesses that are being visited, are they assign is each volunteer given three or four businesses to see, do they choose them? Like, how? How do the logistics of it all form to be able to make such an impact?

Scott Harper 27:49
Yeah, it’s, it’s, it’s, it’s, it’s a huge endeavor. And Shannon Reed, who was the executive director of the montgomery area Chamber, is now in that role. And she takes care of that. She breaks it down by, like I said, either zip code, we had it down to shopping centers. We stayed away from the big box shopping centers because, you know, the the local, the local manager of of of a retail store is not going to have the pulse of the community like, you know, a business owner of a small business is, and so, because one corporate won’t let them say anything on anybody’s behalf, and two, so we, we were very strategic. And it was, it was a group of minimum of two people. Some had three, and they were, they were put out in just different geographical areas. We would pull a list she, you know, with, with AI and all this stuff, you can pretty much pinpoint everything she had Google Docs going on. So the app or the document that they were using was real time. So Shannon was back at a restaurant, one of our members, we did a kickoff lunch, and then they covered everything. The teams got together, and then they dispersed. And so as they’re doing each of the interviews, there’s a scribe and an interviewer, and the Scribe is just clicking yes, no, and then getting any of the information that they need to do it, and it’s automatically being embedded into Shannon’s master file. And then they, you know, they gave him a kind of a time limit, and they were able to go through that and get as many as they can during that time limit, somewhat longer, somewhat shorter, because some people like to talk. And a great example or and actually, the same is a great example. But a sad example is our friends for the montgomery county Hispanic Chamber. He’s like Scott, I couldn’t leave in my first I guess I was there. I was there 45 minutes, and he, she, he was telling me that the owner, Conroe PD, had just pulled somebody into the restaurant parking lot and pulled them over just because it was a speeding violation. Had nothing to do with the restaurant. Had. Do, but with this Mexican restaurant not saying they do or do not have undocumented workers for them, when they showed up to work, they thought they were being raided by ICE, yeah, so they didn’t come to work, and she didn’t have any workers, and she had to turn people away. And in the Hispanic community is very family oriented. And Miguel, the president of the montgomery county Hispanic Chambers, like, I had to sit there and talk to her, he goes. So I, you know, I cut, he goes. I said, that’s, that’s, that’s powerful stuff, man, you did the right thing. We’re not just there to sorry about your issue, answer our questions. Like, you really sat down with them. So it was very strategic. One thing that was kind of a funny learning, and like you know, is that we had 100 volunteers that represented their own businesses. We didn’t even survey them. And so that would have been, we’d have been 500 businesses versus the 400 something, if we would have just interviewed and asked the same questions to our volunteers. So we’re going to do that next year. You know, all this learning, right? Yeah, right in front of us. It was right in front of us. And then we didn’t even ask so, and then we had some other ones from the hospitals, doctors are not available. So can we get some? Can we do some subset special events to get their data, their feedback, and then an industrial park in the tech park, you could get past the security guard. So could we get the HR directors in a room prior to this or directly after that, and do that? And then everybody, after they were done by a certain time, they had a 30 minute window to get back to the same restaurant. We had a social hour, we talked about the results, since they were real time. And then she extracted all that, put a report together, and then we have that ready to go to kind of show the before and after, first year, second year. Impact of this event all coming from a merger. And, you know, and in the biggest takeaway too, is the other chambers in our community want to do this as well, and so we’re going to do literally chamber day of montgomery county in the next year or two, and have all that information, and we’ll break it down by precincts for the different commissioners we have. We can break it down by service area, by a chamber, by school district, whatever. But what a powerful tool to give our elected officials and say, Hey, these are the pain points for the entire county, and these are the ones specific to the district that are a little bit different than somebody else’s. And this is what the chambers are doing to combat that issue. And that’s that’s some that’s some synergy there, when you can start doing that. And so having us incubate that first. We’re very proud of that, and that’s why we submitted that. But as it continues to grow, it’s going to be a county wide and hopefully, maybe other chambers would want to get on board as well, because it’s so impactful. It’s part of the cultivation tool for our current members, but also a recruitment tool for future members.

Brandon Burton 32:57
Yeah, well, I’m sure it’s going to be a great presentation at head ACC, as you dive into that even more with the details and, and I imagine at the kickoff lunch, there’s maybe some, you know, base level of training, or some sort of, you know, here’s how the the Google doc works and, and, like you said, the interviewer and recorder and doing all that. So that’s a great program that that drives huge impact. So that’s awesome. As we start to wrap things up. Scott, I wanted to ask on behalf of listeners who are wanting to take their organization up to the next level, what kind of tip or action item would you suggest for them as they work towards that goal?

Scott Harper 33:40
Yeah, I had the the opportunity of presenting at TCC this last, last week, and was one of the last presenters on Monday. And, you know, the focus and what I gave the audience there, and they so much positive feedback of people like, oh my gosh, it’s, it’s so easy, you know, it’s right in front of and it just really goes back to the relationships. How are you developing your relationships? How are you nurturing the relationships, and how do you cultivate those and steward those to move forward, to make them stronger? I gave the example of of all the area chambers in our area, in our immediate area, north of us and then also southeast of us, every one of those chambers had leadership changes, and ours didn’t. In the fact that I think there was just a different level of relationship understanding what our priorities are, nothing’s personal. We’re working together to do those things. But you know, our membership growth, the upgrade trend that we have, and just you know, the credibility that we continue to gain when it comes to being a finalist of ACCE, being an accredited chamber, a five star accredited chamber, being going through the IOM program, those things create. Create credibility and and then if you follow up that with the credibility, with just being genuine and talking to people and learning who they are and about them. And you know, we don’t sell memberships anymore. We invite people to be a part of who we are, and we don’t list all of our benefits up front, because I think we can become very heavy on this is how we do it, what we do, but we never ask them, How can we help you? And so that’s our first out of the box, once we get to know a little bit, how can we help you and your business grow? And if you can answer that question and get them passed through that magical first year to second year that third year of chamber membership, the retention goes up to, you know, 90 or something percent, and you’ve got them, and we talk about the investment, and we’ve got a number of people that make investments in our chamber, but we’re never having to talk about their membership anymore, because that’s never in question. It’s what, how, what’s a new program you’d like to be a part of? And, and we’re seeing some of our members shift their sponsorship levels, and we’re not, we’re not, we’re not cannibalizing. We’re aligning. And there’s a huge difference, if you have them, because a lot of people are pulling back, and really, not necessarily sponsoring at the same level. And if we count keeping them at the same level as a win, because I know they’re pulling back in other areas, and if we can maintain that level, and then sometimes they go, hey, I want to be a part of that chamber day. Here’s another $1,500 make sure this or, you know, we’ve got get back to work day for the teachers we do within the school district. So that’s a whole nother laundry list of things, but it’s, it’s relationships. 99% of everything do it goes back to how we do it. And I asked the question, I’ll leave you leave it with this is like anything we do in the chamber, proprietary, and that’s zero, right? How you do it is proprietary, how you treat people. How do you cultivate those relationships? Because I’m doing it better than most people around me, because people are not me my chamber, because that’s the expectation set, and that’s what people are telling us, that we’re a relational chamber, not a transactional chamber. Yeah,

Brandon Burton 37:19
makes a lot of sense. I always like asking, how do you see the future of chambers and their purpose going forward?

Scott Harper 37:30
Yeah, that’s an interesting question. You know, prepping for the interview, there’s a lot of emphasis on horizon, 2035 through ACCE, and I really see a lot of different variables here of how people can really interpret it as well. There’s gotta be shift. There’s gotta be more embracement of technology. But at the end of the day, and how our approach is, how we’re gonna answer the questions that we’re not gonna change who we are. It’s maybe how we do it. But it all goes back to knowing your customer, knowing your member, and having that relationship to know what they like and don’t like. So, you know, this big push for AI, you know, and I’ve had my staff turn stuff in. I’m like, I want your words, because I can tell it’s just not, this is not us. We need to humanize that now. It gives you a good, you know, starting point. But how do we get it down to where it doesn’t sound so AI, ish, if you want a robotic Yeah, but you know, there’s got to be a shift and and it really goes back to, what are you going to focus on? And the questions are, one of the questions we’re asked is, you know, with the shift toward non dues revenue, how are you going to make that? You know, how you going to align your chamber for that? And I think we’re not going to change what we’re doing. We’re going to focus on the member and bring things to the table that help the members. And we did that in 2024 and by default, there were more opportunities for non dues revenue. Yeah, but we weren’t just going to focus on non dues revenue, because a lot of people in smaller chambers get stuck and become handcuffed to a special event, yeah. And if that special event doesn’t happen, then your whole budget’s messed up. And so our ultimate goal is never to keep our take our eye off the off the ball, and the ball is membership as a whole, and the membership relationship. So how do you use all these cool tools but not take away the sincerity and the personalization of what we’re doing? Is, I think it’s a balance and keeping, keeping staff, you know, keeping one of my biggest accomplishments, I think, two years ago, on my reviews like, what’s something you’re really proud of? I said, I’ve had my entire team for over a year and a half in one area, right? That’s huge. When you go into the second year of an event person, then they don’t have, you know, they’ve been through our events before. It gets easier. Focus on some other things, but you know which it’s going to evolve. But I also think when you go when you blow everything down, boil everything down, people still like to get handwritten letters, people still like to have conversations versus texts or emails, and it’s just, how do you balance that, and you know, and how do you create the culture throughout your entire organization to make sure everybody has that as a priority? So yes, it’s shifting, it’s changing, but that relationship is still the core, and how do you manage that, and without taking the personal touch off of it,

Brandon Burton 40:39
I like that. Going back to the relationships. Can’t, can’t preach it enough. So, right, yeah, well, Scott, before we let you go, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect and learn more about how you guys are doing things there at the Conroe Lake Conroe chamber, specific to the programs, or in general, what would be the best way for them to reach out and connect with you? Yeah, so any of

Scott Harper 41:08
our, all of our information is on our website, and that’s www.conroe.org or they can simply reach out to my my email. I’d be happy to answer any emails and get them any information that they would like, and that’s simply scotth@conroe.org that’s perfect both ways.

Brandon Burton 41:30
Well, we’ll get that in our show notes for this episode as well, to make it easy. But Scott, this has been great having you here on Chamber Chat Podcast with us. I wish you and your great team, the best of luck is chamber of the year, and good luck in Philadelphia.

Scott Harper 41:46
Thank you, sir. I appreciate it. Thanks for this platform, and thanks for what you do for the chamber community.

Brandon Burton 41:52
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2025 Chamber of the Year Finalist-Paducah Area Chamber with Sandra Wilson

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE Chamber of the Year Finalists Series. And our guest for this episode is Sandra Wilson, the President and CEO of the Paducah Area Chamber of Commerce, representing them as a Chamber of the Year Finalists. But Sandra, she joined the Paducah Area Chamber as the President & CEO in 2013 after a 26 year tenure at New Page paper mill as a public affairs manager with a strong background in community relations, government affairs and employee relations. She has served on various local and statewide boards, including as the first woman to chair both the Paducah Area Chamber of Commerce and the greater Paducah Economic Development Board. Sandra has also contributed to the Kentucky Manufacturers Association and leadership Kentucky, among others, Under her leadership, the Paducah chamber was named chamber of the year in 2017 by ACCE, and was a finalist in 2024 as well. They also hold a five star accreditation from the US Chamber of Commerce. She’s an IOM Certified Professional and continues to advocate for leadership programs in Kentucky. Sandra, I wanted to first congratulate you and your team is being selected as a Chamber of the Year Finalist. Again. What an accomplishment. But I wanted to give you an opportunity to say hello to all the listeners and to share something interesting about yourself so we can all get to know you a little better. Well,

Sandra Wilson 2:38
great. Thank you, Brandon, I appreciate this opportunity to be on the show, and thank you for what you do for chamber professionals by hosting this podcast I am where our chamber is very excited to be a finalist for Chamber of the Year, and we look forward to seeing everyone in Philadelphia, as far as me, I’ve been in The Chamber world for 12 years now with the Paducah Area Chamber of Commerce, but it’s really been in my blood for a very long time. And did a very the very beginning of my career. I did a short stint at the Chamber in an administrative type role, and then left for a different position in the community and came back to it eventually. But I’ve always been involved with the with the Chamber, the Paducah chamber, very much. So before I was chairman of the board, I served in many Vice Chair roles. And so then when this position came open in 2013 it was just like, Oh my goodness. This is perfect timing, I could see a difference in the way the paper industry was doing. Even though I loved where I was and with the company, I just thought this was a great opportunity. So I’ve loved what a chamber does for many, many years.

Brandon Burton 3:55
Yeah, that’s great. And I think we may have talked about it before, but my background is in chamber publishing, so with paper and and you see those trends kind of moving. But I think unless you have a very specific niche, paper industry is very tough these days. It is. Well, tell us a little bit about the Paducah area Chamber to set the stage for our discussion as a chamber of the year finalist. You know, of course, we want to know about the size of the chamber, staff, budget, scope of work you’re involved with to kind of set the stage for our discussion today.

Sandra Wilson 4:28
Okay, great. Well, the Paducah Area Chamber of Commerce has been around, I think we’re approaching about 80 years. We have a membership about 950 right now. We’ll have a membership campaign in August and push back up to 1000 but right now we’re around 950 we have six employees. We added a six employee last year to be the executive director of our leadership center. So that is one of the synopsis that we’ll be talking about, I guess, later in the show. But we. We are also mostly known for our advocacy efforts for the region. We we are a Regional Chamber, but we are very local as well. You know, I guess I’d say that by being known as the Paducah Area Chamber of Commerce, we focus on a lot of what traditional chambers focus on, small business, workforce development pressing issues in the community. We established our leadership center a few years ago and then really amped it up last year to hire the full time Executive Director and rebrand a lot of our programs and begin working with workforce and training. So that is has been a big focus for us. The other big focus for us this year has in the last year and a half has been a grant that we received from the Department of Energy to lead the study of the RE industrialization of our closed now Department of Energy site, the Paducah gaseous diffusion plant. So it really has been very time consuming for both of those programs, but very exciting for new opportunities. Our small business focus has really increased in the last couple of years, when we started a small business cohort and a small business focus at our big chamber breakfast every month, and we have one every month. But in May, we always do small business. So we just this year, I have to share this story, because it’s really very touching. We have a youth lead program, which is for high school juniors. So this year we focused one of our youth lead graduates from he’s about, that’s about three or four years ago. He’s now in college. He had started a business. When he started his business, one of the first things he did, because we had a close relationship with him, and he was in our youth program, is he joined the chamber, yes, and we focused him his business, and him in a panel with three other small business owners of all ages. And I will tell you at the end of that program, people were lined up to talk to him about his business and find out more about it. So, you know, we always talk about with the Chamber, the importance of connecting the dots, so that people that aren’t in the trenches with you every day know the importance and the reason why they should be supporting the Paducah chamber, or a chamber in general. And boy, when you can get someone that’s a high school junior to see the value of the chamber, and he pretend he continues that through his first business, and he has plenty of plans for second, you know, second and third businesses, it just makes it so worthwhile. So those are some examples of the Padilla chamber. We are five star credited by the US Chamber. We have been a chamber of the year, winner and a finalist. And just really look forward to being back in Philadelphia and seeing everyone this fall, that

Brandon Burton 7:55
is mid July. What a great story with the high school student comes back as a college student with the business, and hopefully you guys can capture some shorts, short, short form video, you know, that you can push out there and and really promote that program and tell the story just my mind, my mind’s going as you, you know, shared the snippet of that story, of how that can really be leveraged for that program in the future. But that’s, you know, helping to connect the dots. But what a great story. So we’ll spend the majority of our conversation on today’s episode talking about the two programs synopsis that were submitted on your chamber of the year application. You mentioned the Innovate West Kentucky, which is a kind of the revamping of this, this power plant, and also the Leadership Center, but we’ll dive in deeper on both of these two programs as soon as they get back from this quick break.

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Brandon Burton 11:38
All right, Sandra, we’re back. So before the break, we’d mentioned that we’re focusing on the two programs that were submitted on your chamber of the year application. Do you have a preference on which program you want to cover first?

Sandra Wilson 11:52
Oh, it doesn’t matter. I’d be happy to talk about both of them. They’re both exciting. So I’m gonna, let’s start with the leadership center. That’s perfect. So we saw the need, because we were doing a lot of different programs in leadership training, our lead, our leadership. Paducah, we just graduated class 38 and selected class 39 and they have an active alumni association. We, you know, haven’t had a lot of programs that we were that were connected to some way to leadership with our youth lead, as I mentioned, we administer leadership West Kentucky, which is a regional leadership program. We do educator externships for our teachers intern programs, and have a really active Paducah young professional program. So we wanted to bring all of those under one Brandon, but we also were seeing the need in our community for additional training opportunities, and we are now partnering with our community college, but we have a lot on our own that we’re offering to all of our companies. So we hired an executive director for the Leadership Center last May, and he has been really out working with local companies to find out what type of program that they need. His two most popular ones right now are supervisory excellence to help people that are just going into a supervisor position. Maybe you know you’re a great in one doing your job, so you get promoted to be over everyone doing the same kind of job, but you’ve never had any training in how to be a supervisor. That’s one of his most popular programs, as well as communications excellence, just bringing teams together to help better understand communication skills and communication styles, and that how those really make a difference in being a successful team, which ultimately helps you to be a successful business. So those are his two most popular ones, but we have a whole listing of training programs, and he will said with our community college to work with them on some of the training programs that they have. We hope and really feel like we’re getting close to the point where we’re going to need to either have some contract employees working with him, or possibly even bring in some other maybe another employee. That would be our goal would be to grow it where we would have even more employees. But for now, you know, we’re looking at how we can hire contract employees to assist with him.

Unknown Speaker 14:27
So at

Sandra Wilson 14:28
the scale of all of our leader all of our current programs that are under the branding of the Leadership Center, we really wanted to just see how they need to be improved. Yeah,

Brandon Burton 14:38
I love that kind of the the full scope of everything you know, leadership that’s under that umbrella. I love these programs that the supervisor excellent, saying the communications excellence. So is there, is there an application process for employees be accepted in this? Is it ongoing all the time? Is it do? It, who facilitates it? These are all questions that are coming to my mind. So what’s that format look like?

Sandra Wilson 15:05
It’s really a mixture. So we have some of the training programs here at our building. We have a large meeting room that we can do that we actually have three different size meeting rooms that we can facilitate that training in. So those are open to anyone, if they’re held here, anyone that the company will help support them to attend. He also goes to the companies and does training there. So that’s been, you know, we really want to do more of that, even if we can, so that, because that helps a team at a company to know better what they’re all learning at the same time. If two employees are coming to one and you know here, and I will tell you that is our best word of mouth training is if two employee one or two employees come from a company here, participate in the training, then we get emails from them about how they’ve gone back and they’ve told their HR professionals about the training and how awesome it was and how they see It would work for their company. Then Frank reaches out to them and has begun scheduling training at those companies. So it’s a mixture of both at on site, at the company and here, open to anyone.

Brandon Burton 16:12
Okay, what about the curriculum for these training programs? Is that something you guys are creating in house at the Chamber, is that something you’re sourcing from somewhere? How does, how does one for those listening, they’re like, hey, we need to do something like this at our chamber. How do you come up with that curriculum that you’re training upon?

Sandra Wilson 16:28
It’s a mixture, really. One thing that made Frank, Frank Bennett, is executive director of our leadership center, such a good fit for that position, is he had a lot of certifications. He had written a book on leadership. It was in the process of writing his second book on leadership. He’s written a lot of articles. He had been the director of a non profit organization here, our National Quilt Museum for many years. So we had all he had all of those credentials if they need something created. He has the resources to reach out, to find more information, to help create that whatever they might need.

Brandon Burton 17:04
Yeah, I love that. It’s great when you’ve got somebody in the community that has all those strengths that you can pull from and and really leverage. You know what the chamber has to offer? Is there anything else around the Leadership Center, the the programs that are offered there that you want to make sure we highlight before we move to the other program,

Sandra Wilson 17:23
I would just say one of the reasons why, also that we formed the Leadership Center, it was based on a study that had been conducted by a professor at a local university about our community was lacking in this area. And so after we started looking at that and reading their research and studying it, it just became really apparent that this was something that was needed in our community, and why wouldn’t we be the ones to be the leader in it? We had the established programs that were already very, very successful, and we were already doing leadership. Paducah already leading leadership, West Kentucky already had our established Youth League program. So those were things that helped us to really build to the next level. Because we had the reputation of delivering great results, we needed to take it to the next level, to expand that to companies that, you know, we leadership. Paduka, for example, you’re probably gonna a company’s gonna send one person every year. This is a much more accelerated type program to help them to get to where they want

Brandon Burton 18:33
to be. Yeah, and I, I would imagine that the companies that participate and send employees for these trainings, if there were a way to extract metrics from it, I would imagine that you would see higher employee satisfaction and even retention over time. By having these people in management trained in how to manage and how to communicate and how to do these things, it would eliminate a lot of the frustration that people have in the workforce,

Sandra Wilson 19:04
and we actually we use it to our advantage with our economic development organization, greater particular economic development we hope that they do that these programs are available, that you locate your company in our community. These are some great programs that can help you to train your employees to be more successful.

Brandon Burton 19:21
Yeah, I love that. Well, let’s shift gears over to innovate West Kentucky. Tell us what that program is all about, where the impetus, where that started, and how it’s progressed to where it is today.

Sandra Wilson 19:34
Well, if you’re in the chamber world, you can appreciate this the week before I started in this position, our largest employer, the Paducah gaseous diffusion plant, which had been here for about 6070, years, announced that they were ceasing production. Now they weren’t leaving the community, because they have this huge department of energy side. It was about 3600 acres, and they. They had been enriching uranium for, you know, all those years, but at that point, the country was making some, you know, decisions, and they were no longer going to be in production. So we had to shift our thinking on how that that would be. So that was, you know, at the very beginning of when this was all happening, they stayed in operation for another year, and then in 2014 changed from being full time production to and part of the Department of Energy Environmental Management, so it was just based on cleanup. So we had to adjust our thinking. And we, you know, started working with the Department of Energy to build a very close relationship. Our role at that time was simply with advocacy. We were going to the Department of Energy, working for more funding for longer term contracts. We got very involved in a national organization called energy communities Alliance. So then we started seeing what other doe sites who had already ceased operation, were doing, and they were re industrialized, having re industrialization at their sides with bringing in new companies and new operations. We weren’t to that point, so we applied for a grant from the Department of Energy to lead the RE industrialization study. It was probably, you know, pretty unique in a way, because we had, we weren’t, we’re not the economic development organization, full time, we have that we’re in the same building and share a lot of the same resources with them and have a great partnership. However, we knew our community was needing that study, and we also knew, based on a University of Kentucky study, that re industrialization is what people in our community wanted. So we took that, we made an application to the Department of Energy, and we were awarded a grant. And so that was in late 2023 and we were able to hire a local firm who partnered with another company out of Knoxville, Tennessee, who had been doing re industrialization studies at the other Department of Energy sites. So we were awarded that grant. We came up with our, you know, well, we had the whole plan what we were going to do. We were going to study, well, first of all, we were going to request land that’s at the site to be transferred back to the ownership of the community so that we could do more economic development with it. It would be like a new economic development park for us around the outside of the active cleanup process going on at the DOE site. And then we needed to determine what the infrastructure needs would be for companies that might want to come here. We’ve looked at the workforce the and that was the one part of our grant that was for now and for the future. We wanted to look at what the workforce needs are at that site, because it is one of our very top three to four employers in our community, and what their workforce needs are going to be, how many employees they’re going to be needing over the years. And then finally, the biggest part was we’ll start strategy. And then finally, economic development. So we’ve been working with our economic development organization. We’re working on them, with them on their website, to add a whole new portion about all of this land that’s available. We are working very closely with the Department of Energy on companies that would be interested in coming to Paducah, and we have a lot of interest, I will tell you, in the last three months, things have really changed at our site. It’s the need for energy in the country now is definitely at the top of mind for everyone, because we’re going to run out of energy if we don’t do something to create more through you know, through new companies that can be located. Artificial Intelligence is another big topic. Department of Energy put out an RFI proposal for AI companies that would be interested in locating in one of the six or locating at a Department of Energy site. We were one of 16 listed in that so all of this has really come together. It’s been exciting. It’s changed since when we started our study to where we are today. And you know, if you’re in the chamber world, you know, you got to pivot all the time. And boy, we have done some big time pivoting in the last couple of months, and it’s just really exciting, and I know it’s going to provide a great future for our community. So that’s the part I think that for us that is so exciting that we know we’re going to be delivering results for our community that’s going to be producing new jobs, new career opportunities, new companies that are coming here. And I firmly believe if we had not started the RE industrialization study, we our community, would not be top of mind for the Department of Energy to help promote I’ve had the opportunity to speak at several national conferences about it and about Paducah. And when you’re sitting there in the audience and you hear the Department of Energy talking. About the growth of Paducah and the focus on Paducah, Kentucky site, you’re like, yes, thank you so much. We are getting our word out that we’re open for business and just have a really exciting future ahead of us. Yeah.

Brandon Burton 25:14
So what are some of the timelines look like? You had mentioned the cleanup phases. I know that the land transfer would be kind of outside of the area that needs to be cleaned up, but that, I think that’s still kind of a factor going on in the community. So what does that timeline look like? And then what would the timeline look like to when you could realistically have, you know, businesses relocating and opening up on this land?

Sandra Wilson 25:37
Well, we already have one global laser enrichment. They have been actually studying the site for many years, but that one was not part of our study, but we have, I guess, connected with them a lot and are helping them now as much as we can to with all the work that they have to do to get ready for locating here, they’ve already bought purchased land and have done some announcement of their intent to locate in Paducah. There are multiple other companies right now, looking at the site, I would love, I hope one announces before we’re in Philadelphia in July. I don’t know that that will happen, because every a lot of this, the work that we’ve done, is very confidential, and if you work in the economic development world, you know that it’s super confidential until the very end and when you make the big final announcement. But things are moving so quickly now in the world, and with energy needs, with AI needs, with all of that that you know there, it’s moving at a fast pace, much quicker than we thought it

Brandon Burton 26:42
would be, which is great to see things coming together and to be ahead of schedule, so to speak. But I can imagine that the acceleration just adds that much more work. And you’d mentioned the pivoting right, the constant pivoting to make sure things are ready and make sure that you’re able to welcome these new businesses to the community so but how exciting, yeah, it is.

Sandra Wilson 27:07
And you know, ACC is horizon initiative 2035, catalytic leader was one of them, and being an instigator of change, and that’s why we really base this on we saw the need, and it wasn’t necessarily something that we knew we had the expertise in, but we had the knowledge to find the right people to help us. And so we really feel like we have been a super instigator of change and the way of the mindset, of our facility here,

Brandon Burton 27:41
yeah, way to take the lead. It’s awesome. Be a chamber being what a chamber is meant to be. I love it. Oh, Sandra, I wanted to ask for those listening who are interested in taking their chamber up to the next level, what kind of tip or action item might you share with them towards accomplishing that goal,

Sandra Wilson 28:03
I would say, for the a chamber, the chamber as an organization, really look at the horizon, 2035, initiatives. They can inspire you. And if you just look at those, look at how that they could apply to you and your organization, and beyond that, look around what the needs are in your community, because we all have unique needs, right? We don’t all have the same we have some of the same. I would say we probably all need housing. We probably all need more child care. They’re probably, you know, we’re all gonna need more energy. Those are things that we’re all gonna have. But what is something that’s unique to your community that you feel like you can be passionate about? I had never would have dreamed I’d be speaking about energy. I kind of compare it to I don’t really want to need to know how my car operates. I just want to make sure when I get in it, it starts. And it’s the same with this. I don’t really need to. I don’t have to know how you enrich uranium or how you would do this, but I do know that we have land that’s available that we should be capitalizing on and utilizing it, and we weren’t, and it was time for us to open our doors in our community, for that to be a really active park. And so look for that, and personally, for chamber professionals, you know, it’s really important to find a mentor, and if it may be someone in your own state that’s a chain has a chamber about your size that you can compare notes with, or one that’s larger that you can scale to your own chamber. And you know, you know the saying about ripping R and D for chambers. You know, it’s it’s great. I feel very honored if someone does a program that we’ve done, and we look at what other chambers are doing and scale them to us. So find a mentor that when you’re having a really bad day, that you can call and look to. For support and talk to them about your opportunities and challenges, and then on days that you want to celebrate, you can call them and they know what. They know why you want to celebrate that. And it’s just really important to have those relationships and those mentoring mentoring relationships,

Brandon Burton 30:18
yeah, and that’s why the show exists for that rip off and duplicate R and D research, but also building those relationships. So hopefully somebody’s listening now that’s hearing what Sandra is saying, and says, Yeah, I need to share some struggles with her and some wins, you know, in the future, as those things come together, or anybody else that’s on the show for that matter. So you made an interesting point about not necessarily feeling like you need to know how your car works, right? Do you just get in you want it to work, but understanding what your community can offer. And the kind of a real life example is, as I was thinking, kind of relate, trying to relate, what you were saying, like, I have no idea how the energy grid works, but in just, you know, getting a little exposure to, you know, more and more with, like, you talked about the AI, you know, computer or warehouses, you know, that process all this energy, you know, they’re going through so much energy. You got Bitcoin miners. You’ve got electric cars that are plugging into the grid overnight and and what I found out is it’s these transformers that are meant to, you know, up upscale the energy in a community. They were designed a long time ago, and they were designed to be able to cool at night when energy usage is much less well. Now our energy uses don’t really go down. They might even go up at night when you’re turning on TVs, computers, plugging in the electric cars, you know, all the different things. So there’s things like that that will be reinvented and as chambers can make those connections with businesses and opportunities and land in their communities to connect the dots, that’s where real answers happen, and chambers are perfectly positioned to drive that change

Sandra Wilson 32:09
we should be. I mean, look around. You know, when you turn your lights on, you expect them to work right? And you know when you’re trying, your community is trying to locate new companies there. You want to make sure the power is going to be there for them that they’re going to need. And so it’s just important that you look overall to what’s needed in your community and to address that. And a rural community, community, rural communities are very different from large urban communities, and so I just think it’s an exciting time for chambers, and that it’s important that we do connect those dots so that a local small business owner that owns a retail shop when they get their dues, just like our young gentleman, who’s that our youth league graduate, that’s owned and has his own business, now that he knows that we are making this community the great place to live and work and play, and it takes someone doing that, and your chamber of commerce is where to do that. So thank you for shows like this. Thank you to ACCE for bringing us all together. I can’t wait to be in Philadelphia, because I’m sure I’m going to come back with a lot of information. I always do. I always think, oh, we need to start that. And, you know, one of the ideas that we came back with last year was right before, like a bit, our big membership and total resource campaign. And we, you know, had some rooms in our building that we hadn’t, really didn’t have a sponsor for so we had a couple of sponsors, but we thought, well, let’s see if we can get that. And we did. We found new sponsorships for our building. And so you know, you’re always going to find tidbits of information that will help you, and just look at how you can make it work for your community and for your size chamber.

Brandon Burton 33:59
That’s right, I love it. So hopefully you didn’t already spoil this answer, but I was going to ask the next question is to how do you see the future of chambers going forward?

Sandra Wilson 34:10
I think we have a great future ahead of us. I think you have to be ready to pivot. I mean, you’re going to hear that. I would guess you’re going to hear that. In Philadelphia, every chamber is so different, because every community is so different. We have some of the basic programs that we all do, but just for even housing, it’s going to be different on how we would approach that here than what some other communities would so I think chambers will be more important than ever. But you got to be out there, and you got to be selling your relevance, and you’ve got to be selling the need all the time. You know you can’t. I think as chambers we we’re probably more humble than sometimes we should be, because we throw the credit to everyone else when we’re in the background leading that. And granted, I understand. And. Hear that, you know, it doesn’t matter who gets a credit, as long as their

Brandon Burton 35:04
success. Rising Tide, you know, raises all ships, right? And that’s so

Sandra Wilson 35:08
true if you’re not focusing on it however, you don’t want the chamber to be left out. You know that you were in a row, and a key role in that, in delivering it. And I think there are ways that you can make sure that people and businesses and your government leaders all see that and know that, and a lot of it is just really keeping those important relationships and helping to spark those programs in your community. Yeah, I love that. So

Brandon Burton 35:36
Sandra, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect with you and maybe learn more about either these programs or how you guys are doing things in Paducah overall. What would be the best way for them to reach out and connect with you?

Sandra Wilson 35:52
Really, there are two ways they can reach out to me at swilson@paducahchamber.org, or if you forget that, you can just send it to info@paducahchamber.org and it will get to me as well.

Brandon Burton 36:03
That’s perfect. We’ll get it in the show notes too, so it’ll make it easy for people to find it. But Sandra, I appreciate you spending time with us today on chamber chat podcast and really diving into these two programs on your application. You guys are making big, impactful change and movement in the Paducah area, region, we’ll say. But I wish you and your team Best of luck this year as chamber of the year. Thank you.

Sandra Wilson 36:28
We appreciate it. Look forward to seeing everyone.

Brandon Burton 36:32
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2025 Chamber of the Year Finalist-Rowan County Chamber with Elaine Spalding

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor for this episode is Bringing Local Back. Remember when your community could turn to a local TV station or newspaper for the latest updates and affordable ads? Those days may be fading, but the need for local connection remains. That’s why we created Bringing Local Back, a game changing platform that restores the local visibility and advertising power to your community. It’s more than just tech. It’s about driving engagement and creating new revenue for your chamber. Ready to see the future visit bringinglocalback.com to schedule your demo today. This is the future of local commerce.

You’re joining us for a special episode in our 2025 ACCE Chamber of the Year Finalist Series. Our guest for this episode is Elaine Spalding. Elaine has served as the President of the Rowan Chamber of Commerce in Salisbury, North Carolina, since May 2013 with over 30 years of chamber management experience across several locations, she’s been instrumental in the Rowan chambers national recognition, earning the title of 2020 chamber Executive of the Year from the Carolina chamber Executives Association. Elaine holds certificate certifications as a CCE or certified chamber executive, and also has her IOM designation. She’s deeply involved in the community leadership, serving on multiple boards, including the Carolina Chamber of Commerce executives and the Salisbury Rotary Club, and is a graduate of leadership Rowan and the Charlotte regional American Leadership Forum program. Elaine holds a Bachelor’s of Science in journalism and speech from Murray State University and and enjoys kayaking, hiking and spending time with her husband, Keith, I believe is how you pronounce it, and their dogs. But Elaine, I’m excited to have you with us today here on Chamber Chat Podcast. It seems like we just had you on the show, but love to give you the chance to say hello to everyone listening, and congratulations being selected as a chamber of the year finalist, but I couldn’t say hello. And if you would share something interesting so we can all get to know you even better.

Elaine Spalding 2:40
Sure. Thank you, Brandon, I really appreciate you inviting me back. I always enjoy your podcast, and I’m honored to be on here again. And we are so excited to have been named a finalist in our population size category for the ACCE chamber of the year. This is very exciting coming up. And in addition to what you covered in my chamber background and my personal life, fun fact to know is I have 101st

cousins. Wow, that’s quite the family, and I know them all. Yeah, wow.

Brandon Burton 3:24
So we just my wife, and I just had a new nephew born last week. Oh, so we’re, we’re adding up. You know, how many nieces and nephews, so cousins for our kids? And yes, we’re at, we’re at 13 for them, so nowhere near the 100 mark. But that’s, that’s impressive.

Elaine Spalding 3:39
Big Families, big, big farm families, and it’s great. I still keep in touch regularly with a lot of my cousins, and just love that extended family.

Brandon Burton 3:51
That’s awesome. Well, we had you on not too long ago, back in episode 327, but for those who are regular listeners, this next little bit might be a little bit of a recap, but I think it’s important for those who tune in, especially for these chamber of the year episodes, to be able to know a little more context about the Rowan County Chamber. So if you can just give us an idea of size of the chamber, staff, budget, scope of work you guys are involved with that’ll kind of set the stage for our discussion.

Elaine Spalding 4:20
Sure, this year, the Rowan chamber is celebrating our 100th anniversary, and that’s been a fun project to work on. We are lifting up our long term businesses all year long. We have 824 members as of right now, and growing, and we have a staff of four. It’s a very active business community. We have the headquarters for food line in our community. And if you’re from the southern part of the United States, you will know Cheerwine, very popular soda. So food line and Cheerwine are headquartered here in Salisbury, North. Carillon,

Brandon Burton 5:00
that’s right. And if you spend any time in the south, you know Food Lion, so, yeah, very good. Well, on these chamber of the year finalist episodes, what I like to spend the majority of our time discussing is the two programs you submitted on the chamber of the year application. So we’re gonna, we’re gonna take a quick break, and when we get back, we’ll dive in deeper on those two programs.

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Brandon Burton 8:11
All right, Elaine, we’re back, as I mentioned before the break, we’re we’re diving into the two programs on your chamber of the year application. I don’t know if you have a specific order of which one you want to address first, but I will. I’ll let you decide which, uh, which of the two programs you want to highlight first.

Elaine Spalding 8:29
Well, of course, they. They are two of our very, very favorite ones that we profiled in the synopsis for the ACCE chamber of the Year award. And the first one is our Dragon Boat Festival. We celebrated our 10th Anniversary of the Dragon Boat Festival in 2024 and really thanked all of the businesses that have been with us for all 10 years. We put big number 10 blow up balloons on every one of the corporate tents, so the people who’d been with us for the entire time and thanked all of our long term volunteers and really celebrated all of those businesses that have helped make this event be so successful.

Brandon Burton 9:15
Okay, so I have to ask dragon boats, what is that? Tell us what that is. And just to make sure people are hearing you right, Dragon Boat what? What is

Elaine Spalding 9:24
it? If you have not participated in a dragon boat race, it’s basically a long canoe. It’s an ancient Chinese water sport. So you have 20 people in a very long canoe, all paddling together, and it is the best team building exercise, because everybody has to be in sync to get the boat to just glide along the water. Our major corporations love it. They tell us after every event that it’s the best opportunity to just hang out on the lake and really enjoy the day. With your coworkers. You’ve got the plant managers there and the frontline workers and everybody working together and just enjoying themselves. So it’s a wonderful community event. It would be kind of like what a lot of chambers have a golf event in the summer. This is our golf event. Okay?

Brandon Burton 10:17
So are these companies fielding their own team. I say Fielding? Are they filling their own boats?

Elaine Spalding 10:25
Yes, yes. We there there, as they’re about four or five vendors that do these Dragon Boat Races actually all over the world, and it’s gotten to be very popular in the southeastern part of the United States. In fact, it’s the fastest growing water sport. And of course, here in North Carolina, everybody loves races. We have NASCAR. And so we thought this is just a great way to highlight we have the second largest lake in North Carolina, right in our community, High Rock Lake. So it was a fantastic way to highlight that part of our community and just have a fun day on the lake and make some money for the chamber and make some new friends.

Brandon Burton 11:06
Yeah, I love that they can, you know, fill their own boat and come out, but it is a great team building exercise. I’m sure there’s practices that have to go into this, like, you can’t just show up and try to compete, right? Yes,

Elaine Spalding 11:18
yes. And there are some club teams in and around the area, groups of people that get together just for fun, and they’ll pick out four or five races they’re going to do in this part of the country and participate with us. So that’s a nice added benefit as well.

Brandon Burton 11:34
So where does somebody acquire a dragon boat? Are there? Is there local manufacturers? Are they importing from China? With being a Chinese tradition, what is the Where does one get

Elaine Spalding 11:45
them out anymore? Okay, we actually have a company out of Tampa that makes the dragon boats here in the United States. And they will bring them up on big, long boat trailers, and they bring all the personnel, the steers, people, the coaches, the race officials. I mean, it’s all very sophisticated, and they run the race. The chamber’s responsibility is to run the festival part. So we get the food trucks and our local breweries all participate, and it’s just a fun, fun day on the

Brandon Burton 12:14
lake. So they’re bringing the boats with them when they come up. So these businesses are not storing their own dragon boats in their workshop, or whatever they’re they’re just using them for the event.

Elaine Spalding 12:24
Yes, we bring everything they need. We tell all of our teams they just need to bring the people power.

Brandon Burton 12:30
Okay, all right. So what other things I mean, most chambers, I think, are pretty well familiar with running a festival. But is there anything unique with the dragon boat races, it needs to be considered where it maybe takes the festival, you know, to a different angle or a different approach,

Elaine Spalding 12:48
right? Well, one of the things that we really wanted to focus on was improving the health in our community, so we thought this kind of a fun outdoor activity would enable us to do that. And one of our top sponsors of the event is our local hospital, and so in conjunction with Novant Health, we award a workplace wellness award every year at the Dragon Boat Festival, and that’s based on companies that encourage their employees to stay active and stay healthy, and, you know, not have any injuries in the workplace, and that has really gotten to be so popular, we have a traveling trophy that goes around, and many of our companies are all vying to say, look, we started this new workplace wellness program. Please recognize our company. So it’s a great added benefit to the program.

Brandon Burton 13:38
Yeah, I love that. There’s so many layers you can just, you know, dive into when it comes to an event like this. So how do the bragging rights look? So whatever team wins the dragon boat races? Is there a trophy with that? Is there, I’m sure social media posts. What’s a recognition like? Is

Elaine Spalding 13:56
it we have the Olympic style medals, and so there are gold, silver and bronze teams, and all, all of the teams are so excited about getting those Olympic style medals at the end of the race. And Team pictures are lots of fun. And the the Bragg and rights every year, it’s like the there’s one bank and the hospital and a couple of others that are very, very competitive. There’s a couple of teams that just come to have a fun day on the lake. They’re not quite so competitive, but it always, always is just a great opportunity for the top business leaders and our entry level employees to really feel appreciated by the business community, and that’s what we want to see happen. Yeah,

Brandon Burton 14:46
I love it. It’s such a unique event. I’ve never I have not heard of any other chambers doing Dragon Boat Races, so I think that’s a neat thing to be able to hone on, hone in on something that’s unique and kind of special to your community. 30. I love what you guys did with the the 10 years and the balloons, recognizing those people that have sponsored it for the duration. I mean, that that goes a long ways of saying, Hey, we recognize that you’re doing this. And it creates a little bit of a stickiness, I would imagine, for next year they’re going to want to continue that sponsorship.

Elaine Spalding 15:19
Yes, as Chambers of Commerce. You know, we all have to really think about thanking and appreciating those businesses who’ve been with us through thick and thin, all the businesses that stayed with us through the pandemic and have helped us out since then, really get all of the Small Business Programs and Services back out there for our business communities, and so we want to continue to highlight and thank those very, very loyal

Brandon Burton 15:47
businesses. Yeah, very good. Well, let’s shift gears a bit into your second program, which I understand is around your small business grant program. Yeah, tell us about that. What’s what’s involved there, and what role does the chamber have with that? Yes.

Elaine Spalding 16:05
So as you know, there were lots and lots of federal grant and loan opportunities that carried small businesses through the pandemic. But since the pandemic, some of our small businesses had continued to struggle, and I had been lobbying with our city of Salisbury government to continue a small business grant program, and last year, we were finally able to convince them to start a pilot program. So we started with $30,000 to award two small businesses that were within the city of Salisbury, and our chamber serves a county region, but this one was specifically targeted for those within the city, because that’s where the funding was coming from. And so we got a committee of volunteers from our minority business council and put out all of the grant criteria they had to have a business plan, they had to have all their proper documentation. And we had volunteers that developed a rubric, and we went through all of the grant applications and were able to award six small businesses with $5,000 each. And oh my gosh. When we sent out the information about the grant recipients, we received so many positive comments. One email from a small business. She said, I just am sitting here crying because I was struggling to try to figure out my next plan. And she said, this has given me the energy to get everything back on my plan and get going again. So it just was so gratifying to see these small businesses that really have been struggling feel like the local business community and their city government supports them and wants to see them continue to invest in their business. Yeah,

Brandon Burton 18:04
I’m sure there’s a wealth of data that you collect too from these applications as you go through it. And you see these small businesses that sure really need these loans to be able to survive. They can give you a ton of content for future programming and things like that. But like this example you share to this, this lady, that it just meant the world. It was it allowed the business to keep going. And I think as small business owners, there’s so many instances where you’re just getting beat up left and right, and to get that little win, that encouragement that says, keep going, you got this sometimes that’s all they need to be able to get over that hump that they’re they’re currently facing. So, yeah, I love that. I love hearing the success stories.

Elaine Spalding 18:47
Yeah, yes, me too. And we’ve related all those back to our friends at the city, and we’re able to have the second phase of the small business grant, and got some additional funds, and we, we the chamber actually has a 501, c3, organization devoted to entrepreneurial development, so there’s some additional funds that came through that. And just lifting up our locally owned, locally grown small businesses is so important and continuing to encourage other people to go ahead and launch that entrepreneurial venture?

Brandon Burton 19:27
Yeah, absolutely, so. Is this something that you would anticipate with continued success, continuing to have funding coming from it, or is there a timeframe where you see this ending with the grant programs, or what the

Elaine Spalding 19:45
second phase we’ve already awarded for this year too, and has had $10,000 more so total of 20,000 to give this second year. And I really hope that it continues to grow, because there are so many of those small businesses. That are struggling, I think, particularly in our current climate, lots of uncertainties about new federal policies and so everything that we can do as a local Chamber of Commerce to really try and encourage those who have a good business plan, they’ve got the skill set to get that business off and running, they just need a little bit of support. Our grant program was focused on something, a piece of machinery that they might need for their business, you know? I mean, it had to be something that, then was a really good return on the investment that they would be able to continue to grow their business.

Brandon Burton 20:43
That makes a lot of sense. So just out of curiosity, did you already have the foundation in place, the 501, c3 as you receive these grants in order to be able to apply for them, or is it a newer thing having the foundation?

Elaine Spalding 20:56
Yes, we’ve had the c3 within our organization for the last six

Brandon Burton 21:03
years. Okay, so I know that’s more and more on the the minds of chambers to how can we access, you know, more funds and be eligible for grants and things like this and and having that foundation or that 501, c3, is, is very helpful to be able to attract some of those, those funds. And, of course, having the the purpose for it, right? Like you said, it’s developed for the entrepreneurial development so,

Elaine Spalding 21:29
right, right. And just all of the news about that has brought more members to the chamber. You know, we did not take a grant administration fee for doing this program with the city, and really felt strongly that we wanted all of the funds to go to the small businesses. And as a result of that, I think that has elevated the role of the chamber in the community. And just today, I got another email from a business that wanted to know when’s the next round of small business grant funding. So now we’re able to give them a time frame in the year that they need to get all of their paperwork together. This this particular business was still in the process of getting all of their state and local approvals, and so then they’ve got something to look forward to when they get all of that documentation together. Yeah,

Brandon Burton 22:23
and I love the idea that the criteria is that it needs to go towards a piece of equipment or something. It’s not just, you know, bringing in some part time help for a little bit, but it’s something that’s going to be a game changer for this business. So I love that pouring gas on the fire, as they say,

Elaine Spalding 22:42
it’s been great. And you know, those partnerships that we can do with our local governments, with our local education partners, I mean, those are the things that I see, you know, making the pie bigger for everybody in our communities.

Brandon Burton 22:55
Yeah, absolutely. So I like asking everybody. I asked you when you’re on the show before, I always like having a tip or action item for listeners who want to take their chamber up to the next level. I think, especially as a chamber of the year finalist, very appropriate to ask what you would suggest for chambers trying to accomplish that goal. What would come to mind for you

Elaine Spalding 23:19
Well being a CCE finalist of the year, I would encourage everyone to attend the ACCE conference. I pick up so many great ideas at every one of the conferences, and just sitting down at lunch or maybe over a beer at the end of the day, you can really help your chamber if you’ve got something you’ve been struggling with, but you haven’t exactly known who to go to, you know, just shout it out in one of those meetings, and you’ll get four or five people that have been there and they have been through the Battle and can tell you how to work your way through any issue or problem that you’ve got going

Brandon Burton 24:06
on. Absolutely I would echo that. I mean, the ACCE conference is great because these are the chambers that really value, you know, those peer connections and the continual education to be able to run a very good chamber and state associations are great too. Regional associations do all those. But there’s something special about the ACCE conference, where you’ve got some of the best of the best chambers that are there, and if you can connect and and make friends, you know, with with other peers that are there in those rooms, that’s where the magic happens. So

Elaine Spalding 24:38
yes, I appreciate that. Brandon, I encourage people to listen to your podcast and to take advantage of all of those professional development opportunities that you can, because you can always pick up at least one good idea from any time that you devote for your own professional development.

Brandon Burton 24:57
Absolutely So the other question. Question I like asking everyone I have on the show is, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Elaine Spalding 25:08
Well, and again, plugging acces horizon initiative, if you read that document, I mean, that is the future of our chambers of commerce all over the world and for chamber execs to be nimble and to be able to deal with whatever issue is going on globally, nationally, locally, you know, we are dealing with housing issues and daycare issues that I never thought our local chambers would be involved in strategies around that for our communities. I mean, we used to be so focused on it’s a business issue. It’s got to do with something that’s going to help the business community. But all Yes, yes, all of these growth issues, particularly in the Carolinas, we’re seeing such growth. We need to help our communities deal with the issues that are also impact impacting our employers, housing issues, daycare issues. I mean, it is huge for our

Brandon Burton 26:10
employers. Yeah, absolutely. Well, this has been great having you back on the show. I wanted to give you an opportunity to plug any contact information for listeners who may want to reach out and learn more about these programs or how you guys are approaching things at the Rowan County Chamber. What would be the best way for someone to reach out and connect with

Elaine Spalding 26:31
you? Always happy to help my fellow chamber buddies. It’s Elaine Spaulding. The telephone number at the Rowan chamber is 704-633-4221, or you can email me at espalding@rowanchamber.com,

Brandon Burton 26:47
that’s perfect. We’ll get that in our show notes to make it nice and easy. Bet Elaine, thank you for coming back on the show and sharing the highlights of these two programs. I’m so excited for you guys, and wish you and your team Best of luck, not only with the dragon race festival, but also this chamber of the year.

Elaine Spalding 27:05
Thank you. Thank you, Brandon. I really appreciate you inviting me to be on again.

Brandon Burton 27:10
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