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Category: Placemaking

Empty Building Tours with Deb Brown

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Brandon Burton (00:01.024)
Hello, Chamber Champions. Welcome to Chamber Chat podcast. I’m your host, Brandon Burton, and here on the podcast, I introduce you to people and ideas to better help you serve your Chamber members and your community. Today’s guest is a leading voice in rural revitalization and a fierce advocate for the potential of small towns. Deb Brown is the co-founder of SaveYour.Town.

where for the past decade, she’s partnered with Becky McCray to deliver practical, inspiring solutions that help rural communities take bold action and create lasting change. Deb’s expertise is grounded in real world experience, from her impactful work as a Chamber of Commerce Executive Director to her varied background in retail, insurance, and entrepreneurship. She brings an energetic, no-nonsense approach that resonates with community leaders and grassroots

doers alike. She’s also the author of From Possibilities to Reality, Savior Small Town, a hands-on guide that brings essential reading for those working to breathe new life into rural places. Whether she’s leading workshops, crafting strategies, or sparking conversations, Deb Brown brings insight, connection, and deep belief in what’s possible when a small town takes ownership of their future.

Deb, I’m excited to have you with us today here on Chamber Chat podcast. I’d love to give you an opportunity to say hello to all the Chamber Champions who are out there listening and to share something interesting about yourself so we can all get to know you a little better.

Deb Brown (01:40.504)
So first of all, thank you for the lovely introduction and for having me on your podcast. I am a fierce advocate for belonging to the chamber and being active in your chamber. So I’m glad to be here having conversations with you. Now, what do you want to know about me that might be different?

Hmm. I know how to set off fireworks. In fact, I’m a licensed pyrotechnician and I learned to do that while I was a chamber director in Webster City, Iowa. So it goes to show many things can happen when you work with a chamber.

Brandon Burton (02:08.277)
Wow.

Brandon Burton (02:19.104)
That’s right. It just shows how Chamber Executive wears many hats and carries credentials that you never dreamed you’d have to carry, right? That’s awesome. Well, tell us a little bit about your organization, Save Your Town, just kind of how it started, what the vision is, what you guys do, and kind of anything you want to share about

Deb Brown (02:23.15)
Indeed. Yes.

Deb Brown (02:43.478)
So we, Becky McCray is the rural small business advocate and she started a small biz survival back in 2006. And it is one of the first early blogs that talks about small businesses and rural communities and actions you can take. And I had been following her on Twitter of all places, right? When I first started on Twitter and I didn’t know any better. So I just reached out and started talking to her.

Brandon Burton (03:12.94)
There you go.

Deb Brown (03:13.452)
I guess I still do that, right? Anyway, we met in person at a bloggers tour in Hutchinson, Kansas and hit it off and started doing some things together. I was living in Iowa at the time and she lives in Oklahoma. We were involved in the 140 character conferences, which again is a Twitter-based conference.

Brandon Burton (03:34.05)
Twitter.

Deb Brown (03:37.059)
We just really got along and thought along the same lines. And she came to visit me one day and we’re sitting over dinner and she said, you know, I think we should do something together. I’m like, okay. So our first venture was a toolkit on how to do a pop-up in a small town. And my first question to her was, are people really gonna pay for this? And indeed, indeed they did because at that time not very many people were doing that.

Brandon Burton (04:01.12)
Yeah.

Deb Brown (04:06.83)
And we have grown over the years. I was still working at the chamber at that time and went out on my own with Becky in 2017. we’ve grown and spent many, many hours in rural communities across the United States and Canada. And it’s work that we love to do and we like being on the ground and hearing.

what people’s challenges are and working with them to figure out ways to overcome those challenges. That’s a short synopsis for you.

Brandon Burton (04:40.226)
Yeah, no, that’s great. It gives a good background. So I’d mentioned in your bio that you were a chamber executive. You mentioned it with the fireworks. Maybe just to continue helping to set the stage, tell us a little bit about your experience as a chamber executive.

Deb Brown (04:59.566)
Oh, sure. So my father had had a heart attack and we moved from North Carolina back to Iowa. And I was looking for something to do. So I volunteered at the local chamber in Hampton, Iowa. And lucky me, the director was phenomenal. And I ended up actually doing the communications, Main Street work and social media work. This was 2009, right? A while ago.

Brandon Burton (05:28.162)
Great.

Deb Brown (05:28.904)
and learned a lot in Iowa has phenomenal main street and chamber organization. So I really did learn a lot and the position for executive director came up in 2013 in Webster city. And I thought, sure, let’s apply for it. And danged if they didn’t hire me. So I was able to be a director there for a little over four years. it was for me.

Brandon Burton (05:47.03)
Yeah.

Deb Brown (05:55.511)
I had some background, of course, in chamber, but more in communications and tourism and talking to people and conversations. So I was given the opportunity at that chamber really to set the stage for the things that we could do in that community that would really make a difference. They had lost a major manufacturer two years before I got there.

employed 2,000 people in a town of 8,000 to kind of give you an idea. It was a company town and had been there for a long time. So you, many of your listeners will know exactly what that feels like. And there were some challenges, but as a community and as a chamber, we figured it out and really had a good time reinvigorating the community and getting more people involved and got past that.

Brandon Burton (06:29.858)
Wow.

Brandon Burton (06:36.32)
Yeah.

Deb Brown (06:51.416)
pour me stage into look at who we are. We’re phenomenal. What else can we do? So that’s my chamber experience. I just tried new ideas all the time.

Brandon Burton (06:57.43)
Yeah.

Brandon Burton (07:06.274)
Very good. Well, it definitely helps to give us some background so those listening know you understand chambers. You’ve been in it. You’ve been in the throws and some of those, you know, deepest, toughest struggles that we see.

Deb Brown (07:12.993)
yeah.

Deb Brown (07:18.54)
And I wanna throw in here too that I do have my IOM certification and that is probably one of the best educational trainings that I have received in my lifetime. I was fortunate to have a great class, but also the instructors, it’s unbelievable training. And if anybody has the opportunity to do an IOM, please do it. And no, I’m not being paid to say that.

It’s just been huge in my life going forward from that point.

Brandon Burton (07:45.654)
Yeah.

Yeah, very good. Well, for today’s topic, we’re going to spend most of our time talking about what I see as a very unique revitalization tool, we’ll call it, to help revitalize some parts of maybe your downtown or town square that maybe is looking a little empty, a little quiet, a little, you know,

It needs some help, say. We see this in small towns all across the country. And Deb’s got some great ideas on how to address that. And we’ll dive into that as soon as we get back from this quick break.

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All right, Deb, we’re back. So as I teased before our pause there, today we’re talking about this unique approach to revitalizing downtowns, town squares, some of these areas where we see

parts of towns that maybe get forgotten. Maybe they had a great historical impact in this community, in any community USA, right? We see it all across the country, but I’m gonna let you introduce what this approach is and how you go about doing it.

Deb Brown (09:08.47)
Absolutely. So we’re going to talk about the tour of empty buildings. And I want to tell you a story about how we came up with this entire idea and this concept. So I mentioned before working in Webster city, when I went over for the job interview, I counted 14 empty buildings downtown, 14 in a town of 8,000.

And I knew if I got the job, I was gonna be responsible or one of them to help fill those empty buildings. And I got the job. And yes, of course they said, so Deb, what are you gonna do to fill these empty buildings? And my first response is, well, what are we going to do? I have some ideas, right? And my thought was,

The beautiful, some were beautiful historical buildings. Most of them had a great story. I know that people are curious and they want to see what’s in places. Like if I can go upstairs and see where they stored their things in the old bank vault, I want to do that, right? So we came, I came up with the idea, let’s showcase these buildings because instead of hiding them or ignoring them,

Brandon Burton (10:08.033)
Yes.

Yeah

Deb Brown (10:24.844)
We want to fill them, so let’s showcase them. And it’s vacant or underutilized buildings. You can do that for. And actually, the tour’s design, it raises awareness about these building vacancies and inspires the reuse and revitalization ideas.

In a month’s time, we figured out, we scheduled a tour of empty buildings. Now, would I recommend doing that in a month’s time? I might tell you to take two months, just saying, but I didn’t know any better. And I had a group of people that were ready for change. They were tired of the story that we failed because it didn’t fail, things just changed and that’s life. Life happens.

Deb Brown (12:00.003)
So, you know, we had some really great members and people were ready to try something new. They were tired of that we failed story because that was just a story. In real life, things happen and change is the only constant, right? So a group of us,

Brandon Burton (12:02.082)
Okay, sounds good.

Deb Brown (12:24.906)
members got together and said what can we do? So we made a list of the empty buildings, got in touch with the realtors to ask them do you know the owners, which ones are for sale. We’re fortunate to have a local historian in the community and Nancy put together stories about each individual building which was great because it’s good to know the history right and our chamber champions those

Brandon Burton (12:48.588)
Yeah.

Deb Brown (12:51.5)
were the retired individuals that were still members. We called them chamber champions. And they stepped up to say, well, I’ll tell that story. I’ll go in this building and I’ll tell that story. So we put the tour together and it was, you could come and go as you please. It was over a time period of three hours. A local engineering company made the map for us.

Brandon Burton (12:56.802)
I love it.

Deb Brown (13:15.182)
And we made that available both online and at the chamber office. So you could come and pick it up or print it off. And the biggest secret I can share with you both before and after the tour is we talked to everybody. We had conversations with everybody. Have you heard about the tour of empty buildings? Are you coming? And people had not heard and it involved being out in the community and being in the places where people talk.

One of my favorite stories is I went to the morning coffee where the old guys go and all have coffee, right? You know this group, most small towns have them. And crotchety group of old guys. And one of the fellows said to me, Deb, what are you doing? It’s not gonna work. It just doesn’t make any sense to me. Why should I share about it? And I had to think for a minute and I said to him, you know, where’s your daughter live?

Brandon Burton (13:47.2)
you

Brandon Burton (13:52.266)
Yep, yep.

Brandon Burton (13:58.019)
is that we have a front-end center that we’re able to start moving. And just in some cases, why should I share a back-end? And then I think, well, it’s not too bad. It’s not too bad. It’s fine. But I think that we have to be very careful.

Deb Brown (14:11.182)
Because well, you know, she lives at the state capitol. I’m like, yeah, that’s right. You got grandkids, right? And he goes, yeah. I’m like, what would it be like if your daughter can move back home with her family and start her own business in one of these empty buildings? And it’s like the light bulb went off over his head. Everybody has a motivating factor and that was his.

And now he saw reasons where he could share that story. And he became one of our biggest advocates and in fact did share the story amongst his group of peers and organizations. It was just wonderful. And so a month later we had the tour, 44 people came and I declared that a success because that was 44 people that not only got to see the empty buildings, but also took their stories and shared them.

Brandon Burton (14:35.094)
Yeah, I it.

Deb Brown (15:03.018)
outside of the tour with their friends and families and associates. And we continue to share the local newspaper got on board every time somebody rented a building, they showed up and took pictures of the new renters and made a big deal about the ribbon cutting and shared about those people’s stories and the kind of products and services they were providing. The local radio station got involved.

It was, it became just so much fun to see what was happening in all these different buildings. And there were 12 buildings on the tour. In 18 months, 10 of those 12 buildings were filled.

Brandon Burton (15:42.53)
Wow

Deb Brown (15:45.571)
And they weren’t filled with another factory or some new big conglomerate from outside of our community. The majority were filled with entrepreneurs and local businesses that may have been expanding or ready to move from their garage to a brick and mortar building. Why did it work? Because we kept talking about it. And we shared every story possible and we use social media because

Brandon Burton (15:53.154)
you

Brandon Burton (16:09.034)
That’s awesome.

Deb Brown (16:13.742)
This was 2013, social media was important, much more important than before all the stuff that goes on with it now, right? Yeah, yeah, yeah. It was just people being in touch with their families and sharing stories. So I love talking about the Tour of Empty Buildings because I know it works. We heard from Natchez, Mississippi that does the Tour of Empty Buildings just about every year.

Brandon Burton (16:21.826)
all the algorithms now and how they manipulate it.

Brandon Burton (16:44.309)
Yeah.

Deb Brown (16:44.312)
Buildings come and go, business owners come and go. know, things don’t stay permanent. So for them, it made sense to do that little bigger community. We heard from a group in Australia, and I think it was in Sydney, who said, you know, we do tours for tourists to go see different things in our community. We have added one empty building into that tour because you never know when a tourist might want to start a job.

Brandon Burton (16:57.868)
Ha.

Brandon Burton (17:10.914)
That’s right.

Deb Brown (17:13.454)
We were just hearing all different kinds of people wanting to take advantage of this tour. And we got the phone calls from some of our neighbors. Hey, can we do one in our community? And of course, what am I going to say? Absolutely, you can do one in your community. And here you and I are 12 years later, still talking about the tour of empty buildings. I want to go a little bit further and share another story from that.

Brandon Burton (17:28.758)
Yeah.

Brandon Burton (17:35.33)
That’s right.

Deb Brown (17:41.773)
the local movie theater closed my first week on the job. You know, that’s just wrong. In a small town, the local movie theater is really important, right? And I think it was the straw that broke the camel’s back for a lot of people in town. And so I said, let’s bring a bunch of people together and talk about this. So I just said, hey, let’s meet in two weeks at the middle school and see what we can do.

Brandon Burton (17:46.114)
I don’t mean… Right?

Yeah.

Deb Brown (18:08.458)
huge group of people showed up that wanted to save the theater. So that told us right there was an unofficial informal gathering to just see who was interested. And there were a lot of people interested. This group ended up forming a 501C3. They raised money. Now it was going to cost $90,000 to upgrade from old film to digital.

and had to buy the building and the building was for sale for $30,000. That’s a lot of money, right? But we didn’t care because we knew we could raise the money. People wanted to save the theater. The alumni associations in town jumped on board. We decided to sell the seats at $300 a pop, not actually sell the seats, but you could have your plaque on the back of it.

And the alumni associations bought those like they were giving them away free, made a huge difference. The students at the high school created movie trailers about the project that could be shown on social media. mean, everybody jumped in and got involved. And it was, the majority of the funding came in five, 10 and $25 donations. There were a couple of $10,000 donations, but the majority of it was small. And that

Brandon Burton (19:13.186)
That’s really cool.

Deb Brown (19:30.164)
speaks to the power of a small town that knows what it wants and someone or some group of people is there to help guide them to achieve that. That’s just one story from those 12 buildings.

Brandon Burton (19:40.205)
Yeah. Great story. Yeah. So I do, I’ve got some questions about the empty building tours. So, with this initial tour that you did at the 12 buildings, you had 44 people come to do the tours. What was your initial goal going into it? Like what, if we can accomplish one thing out of this, doing these tours, what would that be? And then with that goal, you mentioned talking about it everywhere, but

Deb Brown (19:48.142)
Sure.

Brandon Burton (20:10.22)
Who was it that you were really targeting to be on those tours?

Deb Brown (20:14.114)
Very good question. So the initial goal was to change the conversation from, we suck, we have empty buildings, to look at the possibilities. Look at what we do have. There’s place for lots of new businesses here. And that’s important because if you’re thinking positively, these are the kind of things you can accomplish. But if you keep that negative attitude around you, it’s just hard to break through that.

So that was the initial goal, get the building shown and maintain that good conversation and get people excited again. Excuse me. Generally, we’ve seen chambers, economic development groups, even local community organizations do put these tours on.

And you want to fill them with people that want to start businesses actually. So maybe it’s entrepreneurs, maybe it’s another business that wants to expand its footprint. Perhaps it’s, we never looked for big businesses. We were looking for the smaller businesses and how we can make that happen. A good example is three of the empty buildings went into the incubator project.

Brandon Burton (21:20.648)
So, that’s the plan. And that is the plan. And this is what I’m going to do.

Deb Brown (21:35.885)
which was just something I made up. I approached the owner and said, what if we helped entrepreneurs start a business and they could do that in your building, free rent first three months, reduce rent the rest of the year, they pay the utilities, the chamber will help with marketing and the SBDC will come in and help with the tools that they can provide. And she said, fine, sounds like a great idea.

Brandon Burton (21:47.011)
Because the treatment is being done in a way is not going cause any harm by any of the other things. And it must be a similar kind of treatment that involves the type of treatment.

Deb Brown (22:04.73)
And that really worked. That was phenomenal. And not just that, there were several different people that tried that idea out and a couple of them ended up buying buildings in town and expanded their initial footprint. So you just have to think a little differently, a little outside the box, give people a chance, lower those barriers to entry because that’s what an incubator project does.

If you think about buying a building, you know, there’s $100,000, another hundred grand to rehab it and fix it, and you haven’t even tried your idea out, makes no sense, right? So an incubator project gives you that opportunity to do that. I hope I answered your question. It kind of went off.

Brandon Burton (22:38.242)
Right.

Econ Dev Ops is the virtual assistant service built specifically for small Chambers of Commerce and Economic Development Organizations (EDOs)

Brandon Burton (22:50.722)
Yeah, very cool. Yeah, yeah, you did. In fact, as you were giving your response, it reminded me I had heard I was trying to remember where I’d heard it from. And I’m pretty sure it came from the book 13 ways to kill your community. Yes. And he talks about one of the ways to kill your community, obviously, uses reverse psychology, right? You don’t want to kill your community. But if you did, one of the things would be don’t paint. Like don’t

Deb Brown (23:06.146)
Doug, yeah.

Brandon Burton (23:20.514)
don’t keep things fresh, don’t keep things looking good. And he talks about the downtown environment and where there’s vacant lots, some communities put a little park, you know, in this vacant lot and, you know, updated the facade on the buildings. And I think it was in here where he even talks about putting posters up in the windows of some of these vacant buildings to show, you know, either how that building was used in the past. when there’s

When you’re walking down Main Street and you see this empty building, maybe it used to be a barber shop and you’ve got posters of a barber in there doing this, you could put posters, these screen posters on the windows to help people imagine what the space could be. And it’s not necessarily getting them in the doors and doing the empty building tour like you’re talking about, but it’s drawing attention to what can this space become?

What has it been in the past? What can it become? And keeping it beautiful, keeping the area looking nice, making sure that there’s not broken windows in these buildings, because that just spirals into bigger things.

Deb Brown (24:31.234)
And you know, I want to piggyback on that because it doesn’t have to be the building owner that does all of that. You know, I follow this lawn mowing service on TikTok and they actually go to people’s houses and mow the yards for free. man, that stuff is addicted. But we call those ninjas where what if…

Brandon Burton (24:46.4)
Yes, yes, I’ve seen that.

Deb Brown (24:54.54)
Me and a couple of my friends went and washed windows on one of those empty buildings. Just wash the windows and swept the sidewalk. That makes a big difference because people notice, are they doing in there? Look, the windows are clean. Sometimes if it’s a local owner, they get a phone call that says, what’s going on? I see your windows are clean. It’s little ninja things that other people can do. What are they gonna do? Are they gonna tell you to dirty the windows again? Of course not, right?

Brandon Burton (25:23.04)
That’s right.

Deb Brown (25:23.342)
So how can we as community members become a ninja and help? What things can we do? You have an empty lot in town and you’d like a restaurant, you know what, go take a card table with a couple of your friends and eat lunch there every day. Because you know, people are going to drive by and go, what the hell is Deb doing over there? And they’re going to stop or call me and I’m going to say, we want a restaurant here. So we’re trying the idea out.

Don’t be afraid to take those tiny steps to get people thinking and talking about what you’re doing. It matters.

Brandon Burton (25:59.009)
Yeah, I love that. I love that. Those little things matter. So back with the focus on the empty building tour, I imagine there’s some level of coordination when trying to track down the owners of the buildings, if they’re a local owner, if they’re out of town owner, if they’ve got a realtor that they’re using. How do you gain access to these buildings and coordinate?

Deb Brown (26:07.522)
Yes.

Deb Brown (26:22.548)
So that’s easier than you think. The majority of small town realtors that I know anyway, know their community very well. And they know the history of the buildings that they’re responsible for. For us, that was the perfect outreach to get in touch with all. We asked all the realtors in town, let’s sit down and visit because we want to do something with these buildings you’d like to sell or rent or fill, right?

Brandon Burton (26:25.324)
Okay.

Brandon Burton (26:31.948)
Yeah.

Brandon Burton (26:48.065)
Right?

Deb Brown (26:50.048)
So those were willing partners in the progress of it. Like I said, I counted 14, 12 came on the tour. And one of those actually backed out at the very last minute because that kind of stuff happens, right? And ended up he had a building that probably shouldn’t have been toured. And that’s why he backed out. It happens, right? It happens. you know, one person, the chamber director does not do all this work by themselves.

Brandon Burton (27:05.75)
Sure.

Brandon Burton (27:11.456)
Yeah. Yeah.

Deb Brown (27:19.948)
You will lose your mind. This is an opportunity where you can, yeah, no, you need to gather as a crowd and people that want to participate in this project with you. It will be usually the realtors and the building owners. Some of the local ones just pick up the phone and call them. Or you know they go to lunch at this restaurant every Wednesday, go sit down and visit with them. You know these people. This is not difficult.

Brandon Burton (27:21.73)
I’m glad you said that.

Brandon Burton (27:44.406)
Yeah.

Deb Brown (27:48.399)
Often we make projects hard. You know, so maybe I don’t know Connie, but I know that my board president does, and I’m going to say, can you go talk to Connie, and here’s what we want to know. So use your connections, and don’t be afraid to ask other people, what are your ideas? What do you think we should be doing? The newspaper was thrilled to be involved, and they came up with their own idea about follow-up and how

Brandon Burton (27:48.512)
That’s right.

Deb Brown (28:16.3)
they can be most effective with these new businesses. So the more you work with lots of people, the more ideas, and you want to try them all because you don’t know which ideas are going to work and which aren’t. if the idea doesn’t work, so what? It just didn’t work. Go to the next one, right?

Brandon Burton (28:28.876)
Yeah.

Brandon Burton (28:32.714)
Yeah.

So would you have everybody meet up at the chamber office and then walk to these buildings or would you caravan or how would you gather to begin this tour? Right, yeah.

Deb Brown (28:38.9)
No.

So to do the actual tour, mean? So we didn’t do it that way because we wanted people to come and go, say, you may only want to look at three buildings. You don’t want to look at all 12 buildings. So you would pick up your map or download it. And you knew from four to seven, you could go look at the buildings. So counting was interesting because we had somebody in each location that counted the number of people that were serious. They came in to look at stuff.

Brandon Burton (28:55.678)
Okay, gotcha.

Deb Brown (29:12.43)
By serious, mean stayed, had a treat, and asked a few questions. That’s serious enough, right? So I wouldn’t recommend doing a ride around tour unless that’s something you want to do. Maybe you have a group of, Centerville, South Dakota had this idea. They had empty buildings that were not open.

Brandon Burton (29:19.009)
Yeah.

Brandon Burton (29:27.852)
Red.

Deb Brown (29:39.819)
So they decided to meet downtown and they did a walk around of their empty buildings. And I think there were six or seven. And the economic developer knew, again, somebody that knew most of the people in town. And they just walked around and talked about the history of the building and what could be possible, answered questions. And I think they had maybe 14 people on that tour. It’s a tiny town. It was perfect for them. Esteline, I think they’re South Dakota.

Brandon Burton (30:02.452)
Okay.

Deb Brown (30:09.58)
The weather was not the greatest when they did theirs. So they decided to do just a mini tour for their board and a few building owners. They wanted to try the idea out. Let’s work with our board and see how this is going to work. And that worked for them because it was a smaller group, a new director that didn’t quite know how to be a chamber director yet. He’s really learning and he’s great. But this was good for him to try it out and see what his board thought.

And of course it was positive because you bring a group of interested people together talking about the possible success of your community. How could it not work out?

Brandon Burton (30:49.322)
Right. Yeah, I love that.

Deb Brown (30:50.754)
Yeah, it doesn’t have to be huge. can be work what works in your community.

Brandon Burton (30:57.1)
Yeah, yep. And you’ve shared some great examples of how different communities have taken it and adapted it to fit and work for their communities. So I love that. Well, Deb, as we start to wrap things up, I wanted to ask you on behalf of the chamber leaders that are out there listening who are wanting to take their organization up to the next level, what kind of tip or action item might you share with them as they try to accomplish that goal?

Deb Brown (31:27.79)
So I have a couple of things. The first one that I suggested just about everybody is to host a coffee and calendars event. And how this works is perhaps you want to work with a select group of people.

it might be your nonprofit organizations, invite them to come over for coffee and bring their calendars. And what you’re gonna do is talk about the next three months on the calendars of what people are doing. You wanna share information and see if there’s any way that you can collaborate or work together. The way that we did it is, I think we, maybe 10 people there, and we met.

I don’t even remember where we met. Doesn’t matter. It doesn’t have to be at the chamber at City Hall. can be at the coffee shop for that matter. And I asked people to go around and tell us who they were, what organization they were with, and tell us one thing that we may not know about their organization. And we found out that Building Families, a nonprofit organization, had funding to give to daycare, possible daycare owners to help

Brandon Burton (32:17.27)
Good evening.

Brandon Burton (32:26.914)
and the other organization. And without them, there’s no chance of a government to get money to make the big bang without the contribution.

Deb Brown (32:41.358)
If you have a house and you wanna start your own daycare, but you need to get licensed, it would help with the licensing. Maybe buy new toys, maybe put a fence up, just those small things that are necessary, but an individual may not have. That’s huge. You know how hard it is to find childcare these days. So to have an organization have that kind of funding, was a big deal and we didn’t know it. And I’m the chamber director and might’ve thought I should know it, right?

Brandon Burton (32:45.214)
Okay.

Brandon Burton (33:06.73)
Yeah.

Deb Brown (33:08.64)
So you start with that so you learn about each other and then you start looking at calendars. So maybe you’re having an event February 14th and so am I at one o’clock, both of us. Can we partner? Can I do mine at 10 and you do yours at one so we can have people in town the whole day? Begin to have these coffee and calendars kind of conversations on ways to work together to collaborate for the benefit of the community.

Brandon Burton (33:35.648)
That’s a great idea. Great.

Deb Brown (33:36.36)
Anybody can do that. Chambers can do that, but so can the local church society. mean, think about who could do that. So that’s my first tip.

Take the small steps. Not everything has to be a big deal. Find out from your membership, what is it that they want? I used to have one of my staff, part-time staff, was a retired school first grade teacher. That should tell you. Nobody told Joanne, no. So she would make the phone calls to members and say, Deb wants to come over for half an hour and have a conversation with you. And book the appointments. And I’d go with my notebook and just simply ask, so.

Brandon Burton (34:08.396)
Yeah.

Deb Brown (34:19.244)
What can we do for you? What is it that you want? And they were frankly surprised because nobody had ever asked them that. Generally we go with our hand open, right? Find out what your members want and how you can help them and how each other can help each other. We’re in the business of making our communities the best they can possibly be by supporting our local businesses and our members.

Brandon Burton (34:29.751)
Yeah.

Deb Brown (34:48.332)
Remember that. Continue to support your local businesses and your members in the way that they ask for help.

Brandon Burton (34:54.498)
Great pieces of advice. I love it. I like asking everyone I have on the show as we look to the future of Chambers of Commerce, how do you see the future of Chambers and their purpose going forward?

Deb Brown (34:59.629)
Thank you.

Deb Brown (35:11.386)
We live in this space, particularly those of us over 50, where we have one foot in the old way and one foot in the new way. So the new way of doing things is generally taking the small steps, building connections, gathering our crowd, figuring out how to work together as a group or as an organization. And the old way is letting your board make all the decisions and, and

deciding without input from the community, figure out how to get from the old way to the new way. Those communities that can do that are going to do really, really well. Yeah. And I’m not young, just you’re saying, I understand the old way and I know why it worked when it did, but it’s time for a new way. Let’s support as many people as we can.

Brandon Burton (35:52.578)
Yeah, I think that’s a great point. Yeah.

Brandon Burton (36:04.395)
Yeah.

And change can be hard. And if we can be helpful in helping to bridge the old way to the new way, let’s help make that transition a little bit easier.

Deb Brown (36:16.204)
And know, change is the only constant. There’s always gonna be change, right? The other stuff comes and goes too, right? Yeah.

Brandon Burton (36:20.438)
That’s right. That’s right. Yeah. Well, Deb, I wanted to give you an opportunity to share any contact information for listeners or anywhere you’d want to point them if they wanted to reach out and connect and learn more about what it is you have to offer or how you can help their communities. Where would you point them?

Deb Brown (36:42.898)
So to find out about us, if you go to saveyour.town and it’s S-A-V-E-Y-O-U-R dot T-O-W-N.

Wealth of information, sign up for a free newsletter, read the stories and the articles about what different small towns are doing and enjoy yourself at the site. Both Becky and I have written books and we’re pretty excited about it. Mine is, you mentioned it, From Possibilities to Reality. And you can find that one at saveyour.town. You’ll find the article that talks about the books. If you go to saveyour.town/books.

You’ll see both of our books there. Just sign up for the newsletter. It’s free and we share stories from people that we meet on the road, emails that we receive, from people like you that have stories to tell us. We are committed and invested in our rural and small towns and we want everyone else to be as well.

Brandon Burton (37:47.01)
Yeah, very good. I will make sure that’s in our show notes for this episode to make it easy for listeners to find the website and find you and find the book and reach out and connect. But Dev, this has been a great conversation. I’m glad we’re able to get you on the show and to really explore this empty building tours idea and some of the success stories that have come out of this, not just in your community, but in other communities that have adopted this strategy. I think it’s a really great idea.

Deb Brown (37:51.544)
Thank you.

Brandon Burton (38:16.384)
So thank you for sharing it with us.

Deb Brown (38:16.707)
Thank you. And thank you so much, Brandon, for having me on the show. feel for anybody has a chamber question that I might be able to answer, just shoot me an email, deb@saveyour.town. Be happy to answer.


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Leading a Frontier Chamber with Shelley Batty

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Below is an auto-generated transcription. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

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Brandon Burton (00:01.11)
Hello, Chamber Champions. Welcome to Chamber Chat podcast. I’m your host, Brandon Burton, and here on Chamber Chat, I introduce you to people and ideas to better help you serve your Chamber members and your community. Today’s guest is Shelly Batty. Shelly is a proud native Orgonian and with a rare distinction of having lived in every tourism region in the state of

She currently serves as the Chamber Director for the Lake County Chamber of Commerce, where she champions local business and regional tourism. Along with her husband, Shelly co-owns Tall Town Bike and Camp, a go-to hub for cyclists, skiers, hikers, and backpackers seeking to explore the breathtaking landscapes of Lake County. When she’s not promoting her community or adventuring the outdoors,

Shelley dedicates her time to civic service as president of the Lake County Library District Board and an active member of several organizations, including the Historic Society and Oregon CBB. Her passion for Oregon runs deep and she’s here today to share insights on rural tourism, community building, and life on one of the state’s most scenic and welcoming regions.

Shelley, I’m excited to have you with us today here on Chamber Chat podcast. I’d love to give you an opportunity to say hello to all the Chamber Champions who are out there listening and to share something interesting about yourself so we can all get to know you a little better.

Shelley Batty (01:30.768)
Okay, well, we’re in the middle of Lake County, which is known as Oregon’s Outback. Sort of a play on words because the same way of Australia’s Outback is this vast space with very few people, we are the same. Lake County is 8,000 square miles and 8,000 people, so we’re not even considered rural. We are truly frontier.

Brandon Burton (01:56.768)
Wow, that is, I’m trying to wrap my head around that. 1,000 acres per person, it’s how that equates. Or square mile. Yeah, wow, even more. Wow.

Shelley Batty (02:04.86)
No, a square mile per person. Right. So it’s like rural is 25 miles from any big population center. And by comparison, we are four hours from the nearest airport, four hours from the nearest freeway, four hours from the nearest big box store. We have a Safeway.

That’s about the size of a good size bodega. And other than that, nothing with a corporate logo on it.

Brandon Burton (02:39.746)
Wow, that’s amazing. So that was going to be my next question is, well, have you tell us about the Lake County Chamber, size, staff, scope of work, budget, to kind of give us perspective, but often with that comes with a little bit of description about the community that you serve as well.

Shelley Batty (02:58.27)
Well, the Lake County Chamber is really unique because I serve a Chamber Director for a community of 8,000 people that is the same size as the entire state of New Jersey. So I have Chamber members that are 127 miles away from my office one way. I have

Brandon Burton (03:11.832)
Yeah.

Brandon Burton (03:21.294)
Crazy.

Shelley Batty (03:22.266)
one part-time administrative assistant so that there’s someone to answer the phone while I’m driving 127 miles one way. And our budget is about $150,000 a year plus whatever grant funding I’m able to bring in. And we have 100 members and unlimited recreational opportunities. So it’s like, which hat am I wearing? Which minute?

And we are in a really beautiful 123 year old building in the heart of downtown Lakeview, which is the only town in the state of Oregon, everything else incorporated as a city.

Brandon Burton (03:50.647)
Yes.

Brandon Burton (04:08.398)
Wow, that is very unique. That’s amazing.

Shelley Batty (04:10.913)
It is very unique and Tall Town is kind of the background of everything because we are right at 5,000 square, 5,000 feet above sea level which makes us the highest elevation community in Oregon, hence Tall Town.

Brandon Burton (04:26.67)
Okay, yeah, that’s very interesting. Very cool. Well, that leads in well to what our topic is today. It’s at the stage very well. So today we’re gonna be talking about balancing your ability and the way that you approach, I guess, to balancing the local issues, but also driving tourism development. So we’ll dive into that as soon as we get back from this quick break.

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All right, Shelly, we’re back. So as I mentioned before the break, today we’re talking about for you specifically as a frontier community, how you go about balancing the local issues, especially when you got so much area to cover while also driving the tourism development. So I don’t know what part you want to start with to dive into, but let you dictate that.

Shelley Batty (05:15.282)
Yeah.

Shelley Batty (05:23.857)
Well, it’s always sort of a smash of doing everything all at once. Working with local businesses, you know, we’re a rural advocacy chamber. So I have most of our state and even some of our national congressmen and representatives on speed dial and making sure that they don’t forget that the

Frontier needs for small businesses are really unique. Basically, you talk about specialty retail as an example, you need 40,000 customers and 10 square miles or whatever the current version of that is. When we have 8,000 square miles and 8,000 people, you’re never going to get that tipping point of

being successful based on just the people walking in the door every day. So you have to have ways of diversifying and doing a little bit of everything or running multiple businesses because that’s what it takes to kind of piecemeal your life. And so that tourism as an economic driver to keep small businesses in business and to keep reminding people that yes, we really are out here and yes, we really do need

assistance for being able to continue this Western lifestyle that doesn’t exist almost anywhere else in the world.

Brandon Burton (06:57.024)
Yeah. So I feel like you framed that very well. What are some of those, definitely uniqueness for these business owners, but as you advocate, what are some of those special considerations and needs that on a state level, and as far as advocacy goes, that you are trying to fight for, that you’re trying to draw attention to, to stand up for those businesses in your community?

Shelley Batty (07:26.503)
Well, a lot of that is right now very, very tourism focused and getting that tourism dollar into the region and then advocating for health care and keeping our hospital open and how do we make that happen? Advocating for seniors because like most frontier communities, the population is aging out. Our kids are our biggest export.

so that they go away to college and then suddenly get a job opportunity that keeps them from coming back home and so there’s nobody left at home. And then there are

Brandon Burton (08:07.555)
Yeah.

Shelley Batty (08:11.709)
our tourism economic structure and kind of an education piece of yes, we know we need those tourism dollars, but we like being small. We like being insular. We like knowing everyone that we see on the street. So do we really want those people or just their money? And how do we make that happen?

Brandon Burton (08:33.921)
Yeah.

Shelley Batty (08:35.165)
My way of dealing with that is that because we’ve got so much space and we have such incredible recreational resources and natural beauty, working on telling people, know, we can get a lot of tourists in 8,000 square miles and still not feel crowded and making sure that everybody has a comfortable room.

Brandon Burton (08:52.802)
Right?

Shelley Batty (08:55.793)
and have great tourism partners with Travel Oregon and Travel Southern Oregon, regional destination marketing organization. In 2024, we were awarded the Oregon Outback International Dark Sky Sanctuary Destination, which is two and half million acres of what is documentably the darkest skies on the planet.

It’s really easy to find Lakeview if you look at a night sky map of the state of Oregon, find the biggest black spot, and we’re in the middle of that.

Brandon Burton (09:24.366)
Wow.

Brandon Burton (09:31.47)
Like, that’s great. Yeah. So one of my questions is going to be part of that, that struggle of you need to drive the tourism to bring in the dollars and self support these businesses. But do the people there, the residents, do they want that? Do they want to keep it rural? Do they want, not even rural, do they want to keep it frontier? Do they, do they resist, you know,

the growth and the business come because they want to keep it small and very much the way it’s been since God created it? What kind of feedback do you get?

Shelley Batty (10:15.111)
Well, I am sort of the change agent, I guess you would say. I interviewed for this job in 2013. And I was talking about adventure tourism and tourism as an economic driver for frontier communities. And one of the board members who was interviewing me said, and what if we don’t want those people here?

Brandon Burton (10:22.67)
Okay.

Brandon Burton (10:44.076)
Wow.

Shelley Batty (10:46.288)
And they didn’t hire me. And so then in 2023, I am their choice. And they at least recognize the need for tourism, even if they’re not 100 % comfortable with the idea of all of those people coming here. But then the other side of that is

Brandon Burton (10:50.552)
Yeah.

Brandon Burton (11:03.084)
Yeah.

Brandon Burton (11:11.128)
Sure.

Shelley Batty (11:14.821)
As long as you don’t look at the Facebook page, these are the most friendly, welcoming, hospitable, give you the shirt off your back possible. It’s so funny that ranchers that are not at all sure that they want tourists buy inner tubes and keep a bike pump in the barn in case there is a

bicycle tourists that wanders onto their property having problems. And because we don’t have cell coverage other than right in the town limits, if you have trouble alongside the road, unlike anywhere else in the country, people are gonna stop and offer assistance and bail you out or drive you to town or whatever. So it’s a very special place and they may or may not

Brandon Burton (11:49.23)
you

Brandon Burton (12:01.634)
Yeah.

Shelley Batty (12:09.747)
tell you they want tourists, but they are so welcoming when we do get them that it is a magnificent spot in the world.

Brandon Burton (12:15.22)
Yeah.

Brandon Burton (12:19.356)
Yeah, so you had mentioned the ranchers and you’ve got your business, it’s adventure tourism. What are some other examples of different industries that you guys have there in your community that keep things going, but also that might help draw tourism?

Shelley Batty (12:38.523)
Well, as a dichotomy of what you would expect, Lake County, in addition to being a ranching hub, and we have some of the best alfalfa in the world, if you eat Kobe beef or something like that, chances are the feed that those animals were fed came from Lake County.

most of our alpha gets shipped overseas. It’s amazing. We also are the greenest county in the state of Oregon. We are carbon neutral. We have wind. We have solar. We have geothermal.

Brandon Burton (13:02.71)
Okay.

Brandon Burton (13:14.614)
Okay.

Shelley Batty (13:20.379)
which not only makes for great hot springs, it also powers the state prison that we have in the county, it powers our hospital and our schools. We have a new industry in town, it’s really interesting, it’s called Ecomaterials, and they took samples of the cement from the Coliseum and reverse engineered it and have created a additive to your basic Portland

cement that’s 30 % lighter and 80 % stronger and 90 % less carbon usage to create it. And so we have a plant here in town that is making that additive through Ecomaterials and they use perlite, which is those little white bubbles that you see in like potting soil.

Brandon Burton (14:00.206)
Wow.

Shelley Batty (14:18.577)
and we have a pearlite mine on the outskirts of town so that Ecomaterials is right up against the property line for the pearlite mine and they simply take pearlite over the fence into their procedure. So very kind of

Brandon Burton (14:24.447)
Bye.

Brandon Burton (14:35.852)
Wow.

Wow. I learned something new today. I didn’t realize it’s mined like that. that’s interesting. So on the tourism side, in bringing in and drawing the tourism, obviously there’s the adventure. There’s the outback, right? How are you guys drawing the tourism? What’s the focus? What’s the draw?

Shelley Batty (14:45.617)
Yes.

Shelley Batty (14:53.137)
Mm-hmm.

Brandon Burton (15:07.918)
How are you attracting the tourism?

Shelley Batty (15:10.173)
Well, having the largest dark sky sanctuary in the world draws a lot of tourists. We also have a number of very large alkaline lakes. So we are one of the primary stopovers for birds on the Western Flyway migrating. So we get a lot of bird-watching tourists. Fort Rock and a number of other cave systems here in Lake County

Brandon Burton (15:29.558)
Okay.

Shelley Batty (15:39.937)
are the location of the oldest documented evidence of modern man dating back 18,000 years. So that’s really interesting. We are also really interesting in that we have Indian tribes all the way around Lake County, but no

Brandon Burton (15:52.844)
Wow.

Shelley Batty (16:05.529)
Indian tribal presence in the county because we were the summer powwow grounds where the different tribes from all around us would come to exchange prisoners and trade and negotiate their contracts. So everywhere you go in the county you can find evidence not of one tribe or another but of all the different tribes from the area.

Brandon Burton (16:24.706)
Okay.

Shelley Batty (16:34.365)
We have lot of mastodontesks being dug out of farmers’ fields and those sorts of things. We have the starting point of the Oregon Timber Trail, which is a 760-mile mountain bike path from the California border to the Washington border.

Brandon Burton (16:43.681)
Yeah.

Shelley Batty (16:57.821)
And while it’s not super well known nationally, in the last seven years, we’ve had people from 32 countries come specifically to Lakeview specifically to ride the trail. We are the mids point resupply for the Oregon desert trail, which is a 730 mile hiking trail that is advertised as the hiking trail for people who think the PCT is for wimps. Be prepared. It’s awesome.

Brandon Burton (17:09.698)
Yeah.

Brandon Burton (17:25.122)
Yeah.

Shelley Batty (17:27.775)
tons of petroglyphs. We also have five world-class launch sites for hang gliders and paragliders. So it’s more launch sites in a contained area than anywhere else in North America. And all five sites have their face different directions. So regardless of which direction the wind is blowing, there’s somewhere in the county you can launch.

Brandon Burton (17:37.762)
Wow.

Brandon Burton (17:51.197)
The wind’s going, yeah. Wow, that’s fascinating. Yeah, yeah. So the tidbit about the Indian tribes and coming with their powwows, it just shows the long history of chambers of commerce there in Lake County, right?

Shelley Batty (17:56.477)
So I think I should keep going.

Shelley Batty (18:12.477)
This chamber was founded in 1932.

Brandon Burton (18:16.832)
Okay, yeah. So it’s whether formal or informal, commerce has been going on there for a long time. Yeah, very cool. So I mean, you you rattled off a long list of very attractive things there in in Lake County, as should be with with part of your job. So how do you go about promoting those? I mean, obviously, you’re on a podcast today talking about them, but I assume

Shelley Batty (18:23.421)
forever.

Brandon Burton (18:45.152)
social media has an impact.

Shelley Batty (18:47.229)
The social media has an impact. Oregon is really lucky in we have a unique tourism echo structure, I guess. In 2003, the state

instituted a one and a half percent motel tax for Knight State and that money goes to the tourism bureau that’s called Travel Oregon. Travel Oregon takes a portion of those funds and

Brandon Burton (19:11.022)
Mm-hmm.

Shelley Batty (19:23.631)
provide seven regional tourism development centers, which ours is Travel Southern Oregon. And so a lot of tourism marketing and how we get the word out travels from Travel Oregon through Travel Southern Oregon. They also provide a lot of grant funding to help us develop those tourism resources and they finance social media influencers and

ton of magazine and newspaper coverage of what’s really going on in all these remote parts of the state. And, you know, we are four hours from the Bend, Central Oregon area. That’s one of those places that has been super discovered and almost overused by tourists. And so they spend a lot of time marketing in that area, what’s going on in Lake County to move those people my direction.

Brandon Burton (20:02.701)
Yeah.

Brandon Burton (20:14.797)
Yeah.

Brandon Burton (20:23.872)
Okay, that’s helpful. as far as when the tourists do come, is it majority camping? Is there lodging? As far as accommodations go, what do they do? And does that drive any of your funding as well?

Shelley Batty (20:35.29)
There is

Shelley Batty (20:38.843)
We just.

Shelley Batty (20:42.469)
Right. We only have about 150 lodging rooms in the whole county. And then we have well over 500 RV sites that are designated RV locations. But we also have 76 %

Brandon Burton (20:48.75)
Okay.

Shelley Batty (21:02.813)
Publicly owned land for a service fish and wildlife National Parks service and all of those government agencies because it’s government land so it’s our land allowed dispersed camping you find a beautiful spot and just set up your camp and there you are and So it’s like a market to a very specific

Brandon Burton (21:24.12)
Yeah.

Shelley Batty (21:32.665)
Tourist groups that are willing to be out on their own Really want the solitude of nature We’ve got a couple places that are you know really As a friend of mine was a bougie ready for that level of tourists But for the most part these are people that really want to get out into nature and really want to experience something that they’re not going to get anywhere else

Brandon Burton (21:49.036)
Yeah.

Brandon Burton (21:54.307)
Yeah.

Shelley Batty (21:58.971)
We don’t have the pool and the cabanas, but you can set up your cot without having to worry about putting a tent around you and look at a sky where you can not only see the Milky Way, you can see the colors of the Milky Way.

Brandon Burton (22:14.766)
That’s awesome. You’re selling me, Shelly. You’re selling me.

Shelley Batty (22:18.663)
Well, it’s like 75 % of the world never sees the Milky Way. And 95 % of the world, even if they see the Milky, that people that do see the Milky Way, they see this kind of vague light. Whereas we have colors of clouds, of stars, of light. It’s just the pictures that you’ll find on the internet are not filtered. They are not colored. That’s really what the sky looks like.

Brandon Burton (22:36.365)
Yeah.

Brandon Burton (22:44.942)
That is really cool. So the next question came to mind as you’re talking about being a frontier community. What other challenges do you come across with being a frontier community that you confront and take on as a chamber to overcome these challenges? Or maybe because you are a chamber, the challenges are coming up and there’s uniqueness to that. I think just being a frontier community in general.

presents unique opportunities and challenges. So I’m just, curious about some of other things that you face.

Shelley Batty (23:27.015)
We, you know, our big competitor is Amazon or, you know, internet, whatever. And when you only have, you know,

Brandon Burton (23:31.469)
Yeah.

Shelley Batty (23:39.421)
10 or 15 retail establishments in an entire community, it’s really easy to get sidetracked by, I’ll just go to Amazon, rather than finding out what our local businesses have before you search that direction. And that’s always a trick. It’s really hard getting the word out about things. We have a radio station. We have a weekly newspaper.

Brandon Burton (23:56.141)
Yeah.

Shelley Batty (24:08.879)
We don’t have a television, anything, even the network televisions you have your regional. There are no stations that cover our region. Even you get on a big like a Portland, it’s the big town in Oregon. You go to a Portland television station and they show the state and they show the state.

Brandon Burton (24:18.973)
Yeah.

Shelley Batty (24:32.893)
500 miles north of us and we don’t even exist and You know California you come out of San Francisco and they don’t show this wide swath that’s right where we are at so How do you get? Information out to everybody. I have like weekly conversation. I didn’t know that was happening and it’s like

Brandon Burton (24:35.596)
Yeah, right.

Shelley Batty (24:58.639)
Well, we have it on the radio. We don’t listen to the radio. We have it on the newspaper. We don’t get the newspaper. We have it on Facebook. We don’t do internet. We put up flyers and posters downtown. Well, we don’t shop in town. So, you know, knock on doors. Will you come?

Brandon Burton (25:14.651)
Yeah. Wow. Yeah, word of mouth. Everybody just get out. You guys need a podcast. You need a podcast to highlight some of these things. Yeah.

Shelley Batty (25:21.405)
word of mouth. You know, it’s like I’ve got, I’ve got a list of everything that I should be doing and that I want to be doing and I need to be doing. But we go back to there’s one of me and there’s 8,000 square miles.

Brandon Burton (25:31.232)
Right?

Yeah.

That’s right. That’s right. Keep making the list. At some point, those things will rise to the top that are most important. Well, I wanted to ask for those listening who are interested in taking their chamber up to the next level, what kind of tip or action item might you share with them as they strive towards that goal?

Shelley Batty (25:44.421)
you making the list.

Shelley Batty (26:00.125)
Think outside the box. A great example that I’m something I’m working on that I never thought I would be working on is the community of Lakeview is like many small communities in real financial straits. And so one of the things that they did was they canceled snow removal. And we’re

Brandon Burton (26:05.24)
And.

Shelley Batty (26:28.029)
5000 square feet. We sometimes have three feet of Not this year, it’s 55 degrees today. usually there is a huge amount of snow in the summertime. So a group of community members, not the chamber, not the town, just a group of community members got together and decided that they should raise money for snow removal.

Brandon Burton (26:32.194)
Yeah.

Brandon Burton (26:38.403)
Right.

Shelley Batty (26:52.709)
and one of their members named Margo Dodd had just seen the movie Calendar Girls with Helen Murin about a small town in England who did a PG naked calendar to raise money for cancer research. And so they decided to do an Outback Naked Calendar and they got 12 business owners.

Brandon Burton (27:01.646)
Okay.

Brandon Burton (27:14.306)
Go.

Shelley Batty (27:18.685)
and well-known community members to pose for their naked calendar. And the photographs were taken by family members or local photographers who donated their time. And this calendar has gone viral now. It’s… I mean, I’ve…

Brandon Burton (27:25.656)
I mean…

Brandon Burton (27:34.88)
I did see the calendar on your website. Yeah, I did see that.

Shelley Batty (27:40.399)
I’ve talked to CNN, CBS, NBC, ABC, NPR, the BBC, Atlantic Magazine, Washington Post, the Wall Street Journal. It’s crazy. And they’ve sent calendars to like 12 countries and 49 of the 50 states and have made 10 times what their goal was to raise money for a basic service that

Brandon Burton (28:01.442)
Hahaha!

Shelley Batty (28:10.437)
Most parts of the country don’t even think about needing to raise money for snow plowing. So you gotta think outside the box because you never know what’s gonna happen.

Brandon Burton (28:17.504)
I love the creativity. Yeah, I love the creativity. Yeah. Yeah, think outside the box, but you know, it also doesn’t hurt to take ideas that somebody else puts out there. So there’s community listening who’s struggling with snow removal funding. Yeah, maybe consider a naked calendar. So.

Shelley Batty (28:25.466)
outside the box.

Shelley Batty (28:33.609)
Or, you know, what other thing that sounds really silly that, who knows, you know, keep, what is it, throw spaghetti against the wall until something sticks?

Brandon Burton (28:42.894)
Yeah.

Brandon Burton (28:47.086)
That’s right. Yep. Well, Shelley, I like asking everyone I have on the show, as we look to the future of Chambers of Commerce, how do you see the future of Chambers and their purpose going forward?

Shelley Batty (29:00.018)
What?

Shelley Batty (29:04.791)
One of the things that I say far more often than I wish I had to was I’m not the county party planner. Prior to my coming on board, people…

Brandon Burton (29:14.659)
Yeah.

Shelley Batty (29:19.553)
if they wanted a festival or if they wanted a special event or if they wanted another parade, call the chamber. They’ll do it. And you end up spending all of your time playing hostess. And while that’s a lot of fun, and there’s a lot of people that really enjoy doing that, it doesn’t really move business forward.

Brandon Burton (29:32.598)
Yeah.

Shelley Batty (29:42.277)
the chambers nationally that are really growing and are those that are relevant, that are doing political advocacy and really working for a cause and talking to chamber members about it’s not what

the chamber can do for you or your specific business is what you as a part of the chamber can do for the community. that the community is strong and healthy, then you have people there to support your business and to support what you’re doing. But

Brandon Burton (30:12.791)
Yeah.

Shelley Batty (30:25.661)
Don’t go backwards and say, you know, everything I do is giving bodies into businesses. Everything I do is building up the community so there are bodies to go into those businesses.

Brandon Burton (30:39.022)
Right. I think that’s good perspective and view as well. Shelley, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect and maybe learn more about working in a frontier community and some of the solutions you’ve had to come up with with your creative out of the box thinking. What would be the best way for them to reach out and connect with you?

Shelley Batty (31:07.985)
The best way is always through the website. It’s really easy. It’s all about Lake County dot com. The contact information goes directly to my email. I think I even have my cell phone number on the website, but it’s all about Lake County got to come.

Brandon Burton (31:26.1)
And when you visit that, you can pick up a naked calendar. So that’s great.

Shelley Batty (31:29.575)
Cooke of Anika County and find out about dark skies and hang gliding and mountain biking and all of the other great things that we have going on in Lake County.

Brandon Burton (31:41.324)
Right. Well, Shelley, this has been great having you on the podcast. I’ve learned some new things today and some of those unique things that you face there as a Frontier community. And I appreciate you taking the time to be with us and shedding some light, even though you’ve got the darkest skies in the country. Thanks for shedding some light on this today. And I appreciate you being with us.

Shelley Batty (31:58.877)
you

Shelley Batty (32:03.847)
Well, I thank you for asking me to come on.


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Income Generating Community Masterplan with Rudy Flores

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor for this episode is Bringing Local Back. Remember when your community could turn to a local TV station or newspaper for the latest updates and affordable ads? Those days may be fading, but the need for local connection remains. That’s why we created Bringing Local Back, a game changing platform that restores the local visibility and advertising power to your community. It’s more than just tech. It’s about driving engagement and creating new revenue for your chamber. Ready to see the future visit bringinglocalback.com to schedule your demo today. This is the future of local commerce.

Our guest for this episode is Rudy Flores. Rudy is the President and CEO of the Lincoln Square Ravenswood Chamber of Commerce in Chicago, also known as the LSRCC. He is a passionate advocate for small business and community development. Over Rudy’s 13 year tenure, he’s grown the LSRCC budget by 354% and led the creation of a community wide master plan that has driven significant public investments. He also manages the Lincoln Square Neighborhood Improvement Program and has secured grants to enhance organizational resilience and foster peer to peer training. Rudy serves as a chair on the US Chamber in on the US chambers, Institute for organizational management, Board of Regents and the Illinois Association of Chamber of Commerce Executives, demonstrating his commitment to advancing the chamber industry. Rudy, I’m excited to have you with us today here on Chamber Chat Podcast. I’d love to give you a moment to say hello to all the Chamber Champions who are out there listening, and to share something interesting about yourself so we can all get to know you a little better. Yeah,

Rudy Flores 2:16
thanks for having me today. You know, I am in a different type of chamber, I think, than most of our industry, where it’s in the inner city Chicago is a little different than most, where every neighborhood within the city proper has a Chamber of Commerce. So I’m in a square mile area that has 45,000 residents. So that’s usually shocking to people. And the business mix. We have about 800 business licenses within that square mile. So that’s something I think that’s unique. And then about myself, that’s something I that people usually find really interesting, is I just bought a car in March of 2023 so two years ago, I went 22 years without having a vehicle. I’ve always lived in more dense urban settings, Baltimore, DC, Philadelphia and Chicago, so never really needed a car, and decided to finally get one and do some more exploring and being on the two boards that you mentioned, I’ve been traveling a lot more to different chambers through my role, and it’s been really interesting and unique to go and visit, you know, rural chambers, suburban chambers. And the one thing I like to tell people is, like, you know what? We’re all the same. We all have the same struggles, the successes. It’s just our geographies are different. So it’s been really fun for me having a car and getting to drive around and, they, know, experience the chamber industry.

Brandon Burton 3:42
Yeah, that is, it is interesting. So was it an adjustment to drive again? Like to skip behind the wheel?

Rudy Flores 3:50
Yeah, I still rent cars here and there, you know. I mean, you still have to have a car originally, but, you know, it’s, I’m don’t have the downtime of, like, reading a book while on transit and stuff like that. So that’s a little different or, you know, but now I’m switching to podcasts.

Brandon Burton 4:07
Good deal. I’m glad, glad we could support that for you. Well, tell us a little bit more about the Lincoln Square Ravenswood chamber. Just give us an idea. I mean, you, you’d mentioned the 45,000 population, that square mile. It definitely is unique. But give us an idea, size, staff, budget, scope of work. I mean, it is a unique type of chamber. So just to dive into that a little bit and help help us get our minds wrapped around that, I guess.

Rudy Flores 4:39
Yeah, so when I started in was that 2011 it was just at two and a half of us, you know, two full time, one part time. Now we’re at five full time, one part time. We have a little over 300 members. Why? What else our budget is? When I started was right around three. 100,000 the last two years we’ve been over a million. So, you know, growth has been a really important thing, like trying to diversify our income, it’s been a big focus. And that’s that you mentioned in my bio, a peer to peer grant where we train other chamber professionals. It’s been about, how do you grow your budget without, you know, overworking your employees, or, you know, only having limited employees and stuff like that. So that’s been a big focus on mine, just because I love the industry that we’re in. But you know, in my community, in Lincoln, COVID area of Chicago, we’re on the north side. We’re about a mile and a half from Wrigley Field, where the Cubs play. So the members that we have, a lot of them are brick and mortar retail restaurants. So I know a lot of chambers have, like the CVBS or the main street organizations, so we kind of more aligned with that, but doesn’t mean we don’t have the professional services and stuff like that. So for us, it’s always having to find a balance of like, our bread and butter is that brick and mortar retail restaurant. So we’re doing a lot of events where it’s consumer facing, but still having to figure out the right mix of things we’re doing to create benefits for those lawyers, accountants, you know, insurance agents, things like that.

Brandon Burton 6:14
Yeah. So with one square mile that you’re working with when it comes to events and different things like that, do you have a venue that you go to, like your go to venue that you use? Or how do you when you don’t have the entire city necessarily to to pull from, or maybe you do, I don’t know. I mean, how do you, how do you approach that when you have different events and where you need to utilize a venue of sorts, yeah.

Rudy Flores 6:41
So, I mean, the public street, it’s like, our biggest venue. So we, Chicago is really well known for street festivals. You know, if you’ve been to Chicago, hopefully you’ve been in the summer, when our weather is amazing. If you’ve been in the winter, it’s a different amazing. It’s cold and windy. You know, earlier this week, it was a negative three windshell, you know, at eight o’clock in the morning. So, so we really, we had two street festivals that we do in one’s in the second week of July, and then the other one is the first weekend of October. The one in the summer has about 40,000 attendees. It’s music, craft beer, local businesses and food. And where the one in October is called Apple fest. It’s a Fall Harvest Festival where we bring farms in from around the Midwest and kind of celebrate the return of fall. We hit 70,000 people this year. The we closed down almost a half a mile of our main business corridor. And it’s all about promoting local businesses. And so that’s where, like a big, big money generator for us, is that those are fundraising efforts for the for the organization, but also our members are selling product and stuff and making money. But then we do our smaller things, like in the winter we have, we’re lucky, an industrial corridor that, over the years, has turned into more like event spaces and more artists and startups and galleries and stuff like that. So we do rent some of those venues and do things indoors. We used to do galas. We don’t really do that anymore, because our membership isn’t really looking for that kind of stuff. So we do a lot more business to consumer facing events. We do things like wine strolls and beer crawls and stuff like that, where you basically go and taste like for our wine store, we go, we get wine distributors to be within each of our businesses. They can be from dental offices to a retail store, and you buy a ticket as a consumer and go and taste wine. But it’s marketing the business, because you’re not walking into something. So we do a whole bunch of different things. We also run 22 weeks of farmers markets twice a week. So we have 78 days of programmed community events that we put on throughout the year. Wow, that’ll

Brandon Burton 8:54
keep you busy. It does well. That definitely helps give some more context around, you know, setting the stage for our discussion today, and we’re going to focus most of our conversation around that community master plan, and specifically with the income generation that comes from this community master plan. And we’ll dive in deep on this as soon as we get back from this quick break.

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All right, Rudy, we are back, so let’s, let’s dive into this community master plan. Tell us what it’s about, kind of how the vision came to be implementation, and, of course, get to the money part of it. That’s what everybody wants to know.

Rudy Flores 12:47
Yeah. So we started in, let’s say, like around 2013 or 14, seeing a lot of interest in developers coming into the community, and we had one specific street the city came into and did a streetscape, meaning they came in and redid, all the sidewalks did decorative plantings, like the brick crosswalks and stuff like that. And the in that street that they redid had a lot of just parking lots or, like, old industrial buildings that weren’t really being utilized anymore and stuff like that. And all of a sudden, developers started coming in, buying these properties, started building and multi unit homes were ground floor, some commercial and upper floors being either condos or apartments. And I noticed, like the residents of the area, like complaining. You go to these public meetings and everybody’s super angry and and everyone seen, I’d go to these as the as the chamber director, and and listen. And one thing I noticed was that people kept feeling like they weren’t being heard, they weren’t part of the process, and saying there’s no plan. And I, coming from an urban planning background, I spent my bachelor’s and my master’s programs in community planning. I was like, we need to look at not just individual properties, the way they’re developing and having public meetings talking about it, but let’s look at our entire community holistically. Bring people together to weigh in on what’s the direction they want to see growth happen, or maybe not see growth, and also letting everybody have a say, because I feel like most people that go to the in person public meetings are typically the angry ones, exactly the NIMBYs. And there are NIMBYs. And if you don’t know what NIMBY is, it’s not in my backyard and NIMBYs, yes, in my backyard, yes. And so, and there needs to be a balance, right? You can’t make everybody happy. So there needs to be a give and take. And so we were like, what can the chamber do? Because. Is backing up a little bit. Our community, starting in 2000 started to see a decline in population, and it’s a fairly affluent community now. It was originally the German area of Chicago, and over time, it’s just it’s changed into just being a mix of different people. But what was happening was our public schools, our district was getting better, so we had families moving in, and they were taking, we call them flats. They’re homes that are like each level is a different apartment, basically, so two flat or three flat, and converting them to single family. So it wasn’t changing the look and feel of the community, but what was happening is we were losing the density. And what happens then is then the businesses have less customers, and so we’re like, we need denser housing. The Chamber doesn’t want to get involved in like, the residential area drama, that’s what I call it, but the arterials, which are our commercial corridors, that’s the chamber like, that’s like, you know, our our territory, doing air quotes here. And so we were like, how do we advocate for growth along those commercial corridors to have denser housing so younger people can move in, or maybe, you know, individuals or couples that don’t have children, that are probably going to go out more and spend more money and still keep the fabric of those residential areas the way they are. So we have, basically, in the chambers, the umbrella organization of a we have a business improvement district, a taxing district that focuses on like public way, esthetics, cleaning and greening, holiday decorations. Can do some marketing programming. We do street pull banners and things like that, things like Main Street organizations do, and I know some communities have business improvement districts, so we call them special service areas here in Chicago, so that has its own board called a commission. So both the board of the chamber and that board of that taxing district both agreed to kind of partner together to put some funds together to do this community plan. And one of our goals was like, we really want it to not just be about pretty pictures of like, this is what we want things to look like. Because I tend to think that when people create these, like, elaborate plans, that just they look beautiful and they sit on a bookshelf and don’t go anywhere. We wanted data. That was the biggest piece. We still had pretty pictures, but we really wanted to have the data of what the community wanted, and so what we did was a lot of surveys and public meetings and and built this interactive website because we wanted to meet the residents and and employee employees who come into the community and people just visit. We wanted everybody to have a say and be able to give their thoughts and opinions on the way that they felt most comfortable doing. And so with the website, the way we developed, it was almost like a Pinterest, if you’ve been on Pinterest before, where you could post ideas, pictures, comments, whatever, about what you would like to see, and then people could add to it, or they could actually rank it, and if you got more likes and stuff that posted to go higher up on that that page. So that’s one way of getting people’s thoughts and opinions. We also had a map where you could place things on a map, if you, if your brain works that way, where you like to see a map, you’re like, oh, this intersection is difficult to cross that or, Oh, this would be a great place for a park or whatnot. You could post things on a map, and then we would have digital surveys. People would fill those out, and then we would make sure that all these ways that we’re trying and then go, sorry, and then go back to, like, the public meetings. We also hosted public meetings so you could weigh in on that as well. What we did was, though, ensured that we were marketing this, not just through a newsletter, but also through different social media channels. We’ve, as an organization, currently have over 40,000 followers between Facebook and Instagram. We’ve always had a really strong marketing presence, and so we really utilized those tools, so newsletters and social media and some media as well. We we have a PR firm, so we do some to our like our local online paper, we do some TV, media and stuff like that to publicize what we’re doing. So trying to make sure that we were being thoughtful and looking and creating a plan on how to get the buy in. And so through the whole process, the three or four surveys we did, we’d have like, 2000 entries for each one, wow, and, and we always make sure we do it where it’s multiple choice, right? Because most people don’t want to write, you know, anything. But we’d also always put like the other or a comment box, and we would get. 1000s of comments. It was, it was incredible to see, because I’ve done surveys so many times, but people were so invested in the project that we just got all this really great data. And so it really, it was. It really created a really great plan. And then the reason it really took off after that was because our elected officials saw the engagement that we were getting, and they were like, Oh, wow, this is my constituents. Like, right? That are weighing in. And they’re like, All right, well, this is what we’re we’re seeing and hearing because of the chamber. What can we do to actually start implementing these pieces?

Brandon Burton 20:43
Yeah. And I can see that being replicated in chamber of any size, really. If you start developing a vision, start, you know, doing the surveys, getting the feedback. I like the idea of the Pinterest type website, the maps, the surveys, compiling all the data, but, but that’s a key factor right there, is having the the elected officials seeing, hey, something’s going on here, and I need to be involved. And let’s see if we can make some of this stuff happen. It’s a

Rudy Flores 21:13
it also, it also, though the community too was really exciting because, again, there’s those original meetings with those developers coming in and developing projects without really

Brandon Burton 21:22
having the feedback coming in. Like, do we want this or not? Right, exactly. So people

Rudy Flores 21:27
were like, Oh my gosh, I have an outlet that I can finally have a voice. And it started to make people understand the chamber more, start to sign up for our information, and we now became, like, a bigger leader in our community. And then our politicians were like, oh, I need to start working with the chamber board. That’s

Brandon Burton 21:50
right, that’s awesome. So how did this start gaining traction? Once the elected officials say, hey, we need to be involved more. Let’s see how we can make some of this stuff happen. How did, how did things actually develop in, you know, seeing the ball move forward. Yeah. So,

Rudy Flores 22:07
you know, our area is split with different council members and our state rep and our state senator and stuff like that. And so everybody obviously wants a piece of the pie, and they want their piece to be first, and so that was the tricky part. So what we did? So we adopted the plan in 2019 it took a little over a year to do the plan, and we decided to do the plans, a big, overarching plan, right? It’s not something that’s super detailed about any one thing. It comes, you know, just talking about all different pieces with some recommendations on what are the things you probably should start first? So what we did was those recommendations started to do like these bite sized studies each year afterwards, and balanced it between our two council members, because that’s who we work with the closest so we’re two we’re calling wards here in Chicago. So we have the 47th Ward and the 40th ward. And we did two different studies, one in 2020 in our 40th Ward and one in 2021 in our 47th ward. And that was a way for us to work with both offices so they both know they’re getting a piece of the pie and seeing how we can do a deeper study in these in two different projects. The first project was an underutilized block of a street that, over time, had been rerouted so it was just like an empty street of nothing. And we did this a temporary Plaza during the COVID years to see, would this space eventually be able to be turned into a park, like a city park, and it worked pretty well, and that, working with the council member, was able to secure, I think, like, $12 million not just for the plaza itself, but to redo the entire commercial corridor in the section of this area which was kind of a blighted part of our of our community. And then the following year, we did a deeper dive study around our transit station, which was is in the center of our central business district for our community, to re look at an under utilized Plaza and a parking lot that we use for our farmers market and some festivals occur there about how can we make the parking lot that look like a parking lot? So be for parking when it’s not being used for some activation, but then if it’s being used for the farmers market or festival, it doesn’t feel like you’re standing in a parking lot. So what’s going to happen is it’s going to be pavement converted into like brick pavers and stuff like that, and then the plaza that’s next to it that’s very under utilized is going to be incorporated into it. So it all feels like this, like nice little landscaped area. And so both of those studies happen year after year, much cheaper than the big project that we were doing originally, but came from that, um. And then that those two little projects, both of our council members took that information and then started to look for funding sources, through public dollars that could help implement them, so we would not have been able to fund the actual construction and the construction for the first projects occurring right now. Hopefully we’re wrapping up this spring, and the other one is starting this spring and will hopefully be finished within a year.

Brandon Burton 25:25
Okay, that’s awesome, but I like seeing that, the vision that gets caught, and then, you know, seeing that the ideas spread. So the idea of this being a so you get these, these big improvement projects right as part of the master plan, and there’s big expense that comes along with that. Like you said, you know, elected officials are going after the funding, looking for that, but we’ve also talked about this being income generating for the chamber. So how does that play into the overall master plan? Well,

Rudy Flores 26:02
there’s a couple, a couple of things. So the Some people ask, what does this have to do with a business organization? Right where in enhancing the public way? Well, the public way, you know, the prettier it is, the more likely consumers are going to come and support the businesses along that. And so the current businesses started. The ones that were part of members already knew what we’re trying to do. The ones that weren’t, oh, seeing that the chamber is really trying to invest in their area to ensure that they’re going to see growth of, you know, foot traffic and stuff like that. And then we also started to see, like, developers looking at now properties we have, I think, like 400 plus units now being built within this, this confined area because of the plan, because they know that all of this investment, public investments, coming. But we started having people like, message us, like businesses message us, and we’re like, Hey, I saw the work you’re doing. How do I get involved in this. Like, it just started to build a conversation, because we just became more noticeable. Like, it wasn’t just about the events that we do. If you’re not brick and mortar retail restaurant, you might not want to do some of our public facing events. It wasn’t about the networking. It was just this, this change that’s happening, I think, in the chamber world in the last couple of decades, where it’s not just about networking, because you can network in so many ways. It’s just another component to showing what a business organization is doing to try to create more business for businesses,

Brandon Burton 27:36
right? So it’s very organic. The revenue generating is organic, and these businesses seeing the value, wanting to be a part of the chamber, wanting to support, wanting to just be engaged more fully. So have you, I know construction, you’ve got two sides of the coin, right? It’s very positive. It’s exciting to see new growth, new development, and then you’ve got the headache of dealing with the reality of this road’s closed for some time, or I can’t go the way I normally would go, or access to my business might be altered a little bit. Yep. So are you hearing any of that feedback yet? Is, how do you how do you deal with that through I, I’m I’m in Texas, and we get we’ve got a lot of growth here and and we see that with construction, where, especially, you know, access to businesses, and it’s an opportunity where a chamber can step up and help provide some solutions, right? But what obstacles are you seeing coming up, and how do you go about helping to resolve those obstacles.

Rudy Flores 28:41
Yeah, so the research we had done before the construction started, we knew that usually, when there’s the construction happening on the street that you’re located on your your sales might dip by 25% you know, at minimum, sometimes. And yeah, because just getting to the business or finding parking or just being able to walk down the sidewalk becomes difficult. You know, we learned that the hard way, like having to communicate better, like more often trying to meet people where they need to find their the communication, like the one of the first projects I we could have done better, getting the word out about what’s what to anticipate, and so learning from the mistakes of like, maybe not. We didn’t walk door to door handing out flyers. Right now, we have the contractors on the construction team, like working with our local government, having them go and ensure that they’re handing out individual flyers. We’re already emailing and stuff like that, but we all know we get a bazillion emails, and if you’re a small business, you’re wearing so many hats, you’re going to miss a lot. So that was one thing. We also started to do weekly contract meetings. So the chamber attends it with the contractors, our government official offices, somebody also attends it, but it’s open to the public. So. So if a business has a concern about maybe, you know, they’re getting deliveries or stuff like that, they can join that call. Or if they have any grapes, you know, they can just make sure that the team that’s doing the construction and can hear it. The construction started to become phased instead of just doing a whole street at one time, like three blocks at a time, only on one side of the street, so you’re not just disrupting everybody and everything. Started to look at the way that logistics of each project were being done. So you know, we had to learn the hard way. But at the main takeaway is, there’s never too much communication, and I think it’s our role to ensure that we communicate the way that people want to receive the information. It’s not always about what’s easiest for us. It’s about how to get that message out there and then being able to show like I did a printed delivery, I did a email, I did a phone call, or whatever you can do, because then it really shows you care. And those little things, I think that’s what makes chambers really unique and special, and I think that’s what makes the businesses happier. And then they want to be a part of you and continue being a part of

Brandon Burton 31:15
you. Yeah, I think sometimes we’re afraid to try to reach out one more time or one other way, because we don’t want to over Burton, the recipient, right? The Chamber members, yes, and when it’s going to directly affect their business. I think if you feel that prompting, if you feel like maybe I need to call too, or I need to, you know, do a personal flyer, whatever it is, I’d say follow that gut instinct, yeah,

Rudy Flores 31:40
because it’s not us asking for money. Like, they probably, that’s what they’re not looking at your sales like, Hey, can you sponsor this or whatnot? This is like, hey, I want to ensure that you’re ready to anticipate any, you know, things that might put a pause and in your business, or, you know, in consumer spending,

Brandon Burton 31:56
yeah, well, it definitely seems like an exciting time you guys got a lot going on, great vision and and lots of opportunity. I like to ask for, for those listening, who are, you know, wanting to take their chamber up to the next level? What kind of tip or action item might you suggest to them and trying to accomplish that goal? So

Rudy Flores 32:19
the big thing for us is, was the the money that needed to be utilized right to do this project. And so, you know, having a reserve is extremely important. If you know you’re around around 2008 in the recession, hopefully your chamber started to make sure they were having a reserve after that issue, especially through 2020 Yeah, right, right. If you didn’t have a reserve, I know some chambers that you know, closed because of it. So we’re lucky that we, you know, have learned over the course of decades and had a large reserve, and so we had started to budget, to put money aside for this project. The way that we’re doing that is through our festivals, so communicating to the public that when you’re coming to our festival and donating money, because we asked for donations at our entrances, that money we’re saying is going towards these kind of projects. So being very transparent about where the money is going, I think the community then really, like, starts to notice and understand and they want to support you. So that’s been that was our biggest thing. So I just budgeting is extremely important, and really ensuring that you’re trying to raise money. I think that, from my perspective, a lot of chambers tend to be afraid to charge for what they’re doing. But we do great work, and we don’t work for free, and so we are a business at the end of the day, and so really looking at, how do you generate money, not only to grow but also to do bigger projects. And then if you can tell the story of why you’re increasing your fees or asking for donations because of what you the projects you want to do, I think that goes a long way.

Brandon Burton 33:58
So with those business and community improvements going on, and you incorporate that into these events, and saying that these the money, the funds that are donated here, help to support that. Are you seeing an increase of people participating with those donations? Has the needle moved with that, or as far as how that’s being communicated and then and reciprocated on the back end?

Rudy Flores 34:19
Great question from our local community, yes, but as we were becoming more well known, so like the event I mentioned that happens in the fall Apple fest, we went from 50,000 people in 2023 to 70,000 in 2024 we did not see an increase in our gate donations for that event, it stayed the same. So our thoughts are our community that’s been coming take care is hanging, yeah, but now we’re pulling from a much wider audience that’s not going to have the connection to our community. They’re coming for the event and not not for like I want to make sure that this community is strong. Yeah, and so we now need to relook at our messaging and stuff. And how do you communicate that when everyone’s trying just to walk into the event, how do you market like, why this event is more than just getting a slice of apple buyer or buying a bushel of apples?

Brandon Burton 35:14
That is really good feedback, though. It’s good information to know that it’s being supported locally. You know, the community locally understands and that messaging is getting to them. And I can see somebody coming from out of town like, Hey, I don’t live here. What do I care? Right? I just exactly so, yeah, now that is interesting. Well, I like asking everyone that I have on the show, as we look to the future of chambers, how do you see the future of chambers and their purpose going forward.

Rudy Flores 35:43
You know, I think that you it has to be very mission focused. The younger generation, we know is not joining our organizations like the older generation. And I think part of that is because, not because they don’t want to be a part of something, is that they want to do something that’s like ensuring It’s more meaningful to what their beliefs are. And so I really believe it’s us having to really stand behind what our organization stands for, communicating that and showing that value. So it isn’t about the events like it was. I just the events of getting together and meeting somebody. There’s so many ways of meeting other people. It has you have to have a purpose that people feel emotional about. And so I think that that is one of the things. And I think economic development, I think that, you know, government is pulled so thin, and we seem to expect government to do everything, and in this example we’re talking about today, we took the initiative to do the plan ourselves, because we knew that our local government didn’t have the capacity to do it like they’re doing projects in our downtown and not in our neighborhoods, which is fine, like our downtown needs it, but we wanted to ensure that we were in control of our own destiny and our own community. And I think that that’s a direction that a lot of chambers can go, and I don’t think they need to do it alone. You can partner with somebody, because these can get costly. So finding another nonprofit organization that has shared values that you can bring, you know, resources together to do these kind of things, or do little, you know, small little studies that grow into a bigger one. There’s, there’s so many different ways you can do

Brandon Burton 37:27
it. Yeah, I like that. Being mission focused and communicating with that mission is clearly so people understand that the cause, the purpose, like, what is it you’re getting behind? And it’s still, it drives me crazy to this day when somebody will ask me, What does the Chamber of Commerce do?

Rudy Flores 37:44
Same here? Well, where do

Brandon Burton 37:47
we start, and which chamber are you talking about, right? Well, Rudy, this is great. And I think there’s you know, things that can be scaled too for other communities to be able to look at what you guys are doing here, and creating that vision and that sense of community, and driving that forward as to what the community wants things to look like and to be able to take some initiative on that. I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and learn more about your approach or how you guys are doing things there. What would be the best way for someone to reach out and connect with you? Yeah,

Rudy Flores 38:22
well, first you can go to our website. It’s LincolnSquare.org on the far right drop down menu as our SSA. That’s our taxing district that shows the master plan and everything we’ve spoken about today is broken down into pieces and actually the entire process of how we did it. So that’s there publicly available. My name is Rudy, r, u, d, y, you can email me at rudy@lincolnsquare.org. Happy to chat. This is I nerd out into this kind of stuff. So happy to talk about it, or just contact us at the contact box on our on our website, and that’ll get to me.

Brandon Burton 38:58
That’s perfect. Well, we’ll get that in our show notes for this episode too, and make it easy to find you. But Rudy, I appreciate you taking time to be with us today on Chamber Chat Podcast and sharing some of these successes and vision that you guys have, and the really how you guys are moving the needle and seeing the the improvement of your community. It’s it’s fantastic.

So thank you so much. Yeah, thanks for having me.


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Create a Thriving Community with Nikki Devitt

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor for this episode is Bringing Local Back. Remember when your community could turn to a local TV station or newspaper for the latest updates and affordable ads? Those days may be fading, but the need for local connection remains. That’s why we created Bringing Local Back, a game changing platform that restores the local visibility and advertising power to your community. It’s more than just tech. It’s about driving engagement and creating new revenue for your chamber. Ready to see the future visit bringinglocalback.com to schedule your demo today. This is the future of local commerce.

Our guest for this episode is Nikki Devitt. Nikki is the President and CEO of the Petoskey Regional Chamber of Commerce, a passionate community champion. She’s honored to lead an organization that emboldens positive outcomes by building a culture of thriving business to create a thriving community. With a background in broadcasting, management and marketing, she works creatively to build relationships and connections that foster positive change and growth. Nikki currently serves as chair of the Northern Michigan chamber Alliance, a coalition of 18 chambers and economic development organizations advocating for rural central business policies. She was appointed by Governor Gretchen Whitmer to serve on the Michigan statewide Housing Partnership to help facilitate Michigan’s first ever statewide housing plan. She’s on the board of directors for ACCE, a board regent for the US Chamber Institute for organization management, and is on the board of directors for the Michigan Association of Chamber of Commerce professionals. She’s a graduate of the US Chamber of Commerce business leads fellowship program, the Association of Chamber of Commerce executives, leadership and diversity cohort, and is a US Chamber of Commerce, Institute of organizational management graduate. She is a member of the Petoskey noon Rotary Club, and she donates her time to the Northern Community Mediation, Little Traverse, Pacific Theater and Women’s Resource Center of Northern Michigan. Nikki lives in Petoskey, Michigan, and spends as much time as she can hiking and enjoying all the beauty Northern Michigan has to offer. And Nikki, I’m excited to have you with us today here on Chamber Chat Podcast. I’d love to give you an opportunity to say hello to all the Chamber Champions who are out there listening, and to share something interesting about yourself so we can all get to know you a little better. Thank

Nikki Devitt 3:01
you, Brandon, and it is Petoskey.

Brandon Burton 3:06
I should ask these questions before we start.

Nikki Devitt 3:09
It’s okay. It’s Petoskey, Michigan. There’s a long history there, which is pretty fantastic. So thank you so much for allowing me this opportunity. It’s just absolutely a wonderful thing that we can do to as chamber professionals, to speak to one another, to learn from other one another, and share from one another. So I really appreciate that very much. And being here something interesting, I guess, or unique. That is, you know, not in my bio, although that sounds interesting in a lot of ways, I guess, is that. So I do have a broadcasting background about 10 years, and also spent a little bit of time as an audio book narrator, so something that kept me busy when I wasn’t on the stage. So I’ve spent a lot of time as well performing since I was a child, and still perform in our local community theater. Very

Brandon Burton 4:05
cool. So what type of broadcast it was? TV, or right? TV? Radio? No. Radio. You were built for this. This is awesome radio.

Nikki Devitt 4:15
I’ve done a few podcasts here and there, yes. So I was, you know, started out on the sales and marketing side, and then eventually was lucky enough to have the honor to be operations and programs for a very large cluster of stations, and spent quite a bit of time on the air as well. So kind of did every facet of it. And broadcasting is a fascinating industry, and I think until I ran into the chamber industry, I thought there was probably nothing as challenging. And then I entered chamber life,

Brandon Burton 4:49
yeah, and the story is still being written, exactly. Well, tell us a little bit about the Petoskey Chamber of Commerce. To give us an idea of the size staff, scope of work, budget, just to kind of set the stage for our discussion today,

Nikki Devitt 5:05
absolutely so our chamber is is, like many, I find it so fascinating. How many chambers are over 100 years old? We’ll celebrate 105 years next year, and we are so Petoskey, Michigan, is located at the very pretty much northwest tip of the Lower Peninsula. So for those who aren’t familiar with the lower and upper peninsula, I am about 35 miles from the Mackinac Bridge, and then I can be in our beautiful upper peninsula, which to Michiganders, as we like to call ourselves, is just a place that is hard to describe, unless you have the opportunity to be there. So Northern Michigan is a wonderful resort community. We’re built on a tourism economy. So our chamber is unique in the sense that we have a very thriving year round community. Our population in the city of Petoskey, or townships, if you will, incorporate, it is about 16,000 our county has about 34,000 so we’re not very large, but we essentially triple to quadruple that population in our summer months, and also have a huge uptick in our winter months as well, because we are a year round destination with our beautiful Lake Michigan, but also fantastic ski resorts. So there’s all kinds of things that you can do. So with that in mind, and our Chamber’s history and our community’s history, we’re also put in a situation where we are lucky enough to be on places in our state that has a huge tribal history. So Petoskey actually is goes back to Ignatius badass gay, who was the first Chief of our area, way back when, and the late 1700s or late 1800s and so our community is very diverse in the sense that we have a very rich cultural history here, and yet we cater to a new element of people coming to discover this region. So we have about 770 members. We’re one of the larger chambers in the state of Michigan, especially geographically and population wise. And we have four full time staff, and about 500,000 is our budget. So we do a lot with a little, if you will, from a small staff standpoint, and I like to consider us an impact chamber. And so that means that while we still host a farmer’s market every summer and do an art show in the summer in our beautiful park, we are a very much an advocacy chamber. So we’re very involved in our community’s future, whether that be economically, how we look at it, from a prosperity way, and also still maintaining that traditional programming of networking events, we like to call them connecting events, and then a very heavy programming piece that we utilize to make sure that our members have the tools at their disposal to grow their business, enhance their employees and enhance their relationship within our community and those around us. Oh,

Brandon Burton 8:07
that’s awesome. There’s a lot going on, and I’m always impressed by the chambers that can do so much with you know, little staff, and it’s just it’s a great testament to the work that you guys do. So sounds like you’re doing great work. And we’ll focus our discussion today on creating a thriving community, which is going to go on very well with the continuation of what you shared with us so far, but we’ll dive in much deeper on that as soon as we get back from this quick break.

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Brandon Burton 7:58
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All right, Nikki, we’re back. So as we talk today about creating a thriving community, what sort of things have you seen? Obviously, every community is a little different. Every chamber is a little different. What works for you guys? Aaron Petoskey and to create a thriving community? And it sounds like I don’t know, I’ll let you define what you see as community, because I think the definition of community kind of changes over time.

Nikki Devitt 11:18
It does change. I think one of the most important factors that we take into consideration at our chamber is that the line between the business need and the community need is not a line at all. They are so interwoven within each other, we believe that from our standpoint, that our businesses only thrive when our community thrives. So we’re really looking at things in our community that impact our community and therefore would impact our businesses. So things that we hear about all the time now and more and more chambers are really into this space. Is what is that workforce impact? Is it housing? Is it childcare? Is it education? Where are the hurdles? Where are the places that our businesses need to grow and enhance themselves? We talk a lot in the state of Michigan about attracting talent, while we very much know in Northwest Michigan that we need to attract talent, we also need to retain talent. And so for us, the thriving community is giving our businesses the tools that they need to really, truly be the best that they can be. And we believe that, you know, it’s a basic conscious capitalism standpoint, if you will, the advancement of the human quality of life happens when your community is doing sustainable business practices. So that is everything that’s looking at, are you taking care of your employees? Are you taking care of your environment? Are you looking at the future of what your community could look like? So for us, we call it just chamber passion, and when you want to build a thriving community, you have to remember that first and foremost, everybody is involved, and everyone has a voice. And as we all know, that can be a very difficult prospect. With 770 members, not all of them have the same exact needs. So for us to make sure that our community thrives and our businesses thrive, we have to be nimble and we have to be ready to if we don’t have the answers or the resources to make sure that we find them and provide them for our businesses, so that our community can grow, and that everyone who wants to live and work in this beautiful, incredible place that I get to call home, has that opportunity

Brandon Burton 13:35
that’s awesome. So you touched on a ton of things there in that response, and as I, as I revisit some of that, I’m hoping you can dive in a little bit deeper. But as you talk about creating a thriving community, you talked about for these businesses to be the examples you gave, are you taking care of your employees in the environment and but then you talk about all the voices that come from people in the community and the businesses, and 770 members. So there’s a lot that needs to go out from the chamber, and a lot that comes in, as far as you know, feedback and data and so forth. So what is your approach? Because it’s hard to tackle everything all at once, so there has to be some strategy and how you build a thriving community. What, what approaches do you do from a strategy side to implement some of these things? First and foremost,

Nikki Devitt 14:29
it’s collaboration. You can’t do anything alone and community. I mean, by definition, is the work of many, not the work of one. So as a chamber, you have to realize that you are, at best, the collaborator that no one else can be. So you have to put yourself into the position when you’re looking at the issues that impact a community’s success, especially our members. Success is who needs to be at the table and whether as the. Where you’re leading those conversations, or you’re participating in them as the voice of business, you have to make sure that everybody that needs to be at that successful roundtable discussion is always there. So I mean COVID, I think we use as an example in chambers now more than ever, and I think it’s a fantastic thing that we do chambers. Were able to step into a space where we were working with our municipalities, our local government, our state government, as well, as you know, our human resources elements within our community, whether that be your health department or your hospital. How are you making sure that everybody knew what was going on and what challenges were coming for your community? It’s that same concept, except you do it for every issue that you have. So always making sure that, from a strategic standpoint, you reach out to the players that need to be involved for whatever that issue is. So if it’s housing, are you making sure that you have those relationships and that they have the information, say, from a you know, what your planning and zoning committees look like. Do they understand where the challenges are? Have they heard a business, whoa, why they can’t get employees or retain employees? Do they understand that it could be something that is within their power to address and change? And then, are you also making sure that the voices that come in are not just your big business, but your small business. So I think it’s that one first and foremost is strategically you have to if you’re talking about a thriving community, collaboration has to be your first step, and the recognition that you can’t do it alone. And it’s going to take many, many people to work on each of these individual issues to push a community as a whole forward. Yes,

Brandon Burton 16:43
yeah, you said it very well. Collaboration, as far as the what you have to work with within your staff, with within the office, how do you how do you disseminate, you know, all the things you need to do to kind of spark that collaboration and take some of the voices that you’re hearing and taking them back to those other partners in collaboration.

Nikki Devitt 17:07
I think you said it really well, though. You said with your staff. So I think that’s kind of it’s like, you know, if you’re gonna talk the talk, walk the walk, one of the first

things we do, and we’ve understood with our staff is we all have different skill sets. We all have different places of passion. We work with our members differently. So while we have defined titles and roles, we are a staff that works very collaboratively at all times, because we understand that, whether it be convening a work group to discuss child care challenges in our community, or whether it be instituting a program of work that is going to be more HR focused for some of our businesses, that helps them understand some best practices for talent retention that we have to be able to nimbly flex between those things as staff to make sure that we’re putting our resources forward, just as we’re asking our community members, our community leaders and our agencies to do to work together. So you’ve got to kind of lead with that mentality from a strategic standpoint as well, or you will burn your staff out in seconds. It does mean that we’re constantly having to adapt to circumstances within our community. Sometimes you put a lot more effort into one topic or one challenge, and then three months later, that’s something that you have to put a little bit on the back burner because something else has elevated itself into being a prior need for your community. Yeah,

Brandon Burton 18:39
I can see that for sure. So I’m curious, do you guys segment your membership at all to see, like, which ones have you know this need, like you’ve mentioned? HR, so if that is a need for, say, 20% of the businesses, business members, do you segment that or do you leave it open for any member? Because maybe there’s a need you don’t know about. I’m just curious on the approach. We do a lot of

Nikki Devitt 19:02
targeting. So everything that we offer, especially from a programming standpoint, or when we do say, you know, we do a housing Town Hall, we do Hot Topic conversations on childcare, on workforce, on legislative issues, all those things. So it’s always open to our full membership and our community as well. We make sure, especially if it is an issue that drives the community, that it is something that is open to anyone in the community, regardless of membership, when our programming is focusing on those talent attraction issues, what’s the corporate Transparency Act look like? What does the you know, latest Bill look like in the house? That how it could impact you? And there’s a lot going on with Michigan right now, and some of those, those we will open up to our home membership, but then we take a strategic approach from a staff standpoint, and say, who should be at this table? Who do we have to reach out to and maybe give a personal invitation to make sure that they are part of this conversation and or. Knowing that we know our businesses well enough, because we’re still a really small town, that which ones are going to be greatly impacted by whatever this may be, or who’s going to get the most of a benefit fact from it, and who do we make sure that they understand? So it’s always an open ended approach to everything, but then we dive down after the fact, usually give it a little bit, see where the interest lies, see who’s excited about it, and then start doing those targeted approaches by segmenting our membership based on just our category structure and how we know them. And that seems to have always worked quite well for us.

Brandon Burton 20:35
Yeah, sounds like a great approach. The worry I have with segmenting is that, you know, somebody gets invited to attend, and you have a seat at the table, and somebody else says, I had no idea the chamber even does that, not that they wanted a seat at the table, but they need to know, you know what? What is it the chamber does, and being able to get that messaging out there, so your approach seems to be well balanced, and it’s open for anybody, but then kind of hone in on those that that really need to be there. So some

Nikki Devitt 21:03
of our individual members always need that you know that special touch, and we know that, yeah, you have to know your membership well. You have to know your community well, especially when you’re taking this kind of approach. And always keep in the back of your mind that no matter what your best intentions are, you may, at some point, make someone feel like they were left out. And you have to be prepared and ready to, you know, remedy that in the best way that you can. Yeah,

Brandon Burton 21:29
so going back to the title, or the topic for this discussion, is creating a thriving community. And I’m asking, on behalf of a listener in, you know, I’m not even going to name a state, because I don’t want to get in trouble with anybody, but

Nikki Devitt 21:45
you’re doing it right now,

Brandon Burton 21:48
in the middle of nowhere. That says, you know, Nikki’s doing great. This is a, you know, she’s doing fascinating things, but she lives in a beautiful part of Northern Michigan. Got a lot of tourism. It brings people in year round. It might be a smaller community, but the reach is so much bigger. You know, I’m here in, you know, fill in the blank. How can somebody who maybe doesn’t see their community in the same light as you do? I can feel the love that you have for your community. Others may not have that same view, right? So, how can we, how can we help someone get excited about or to have that ability to create a thriving community? Because I think your enthusiasm drives that as well.

Nikki Devitt 22:30
I think, well, the first thing is, is, if you don’t feel that way about your community, why are you there? You have to have the passion for your community. First and foremost, I would be remiss if I, you know, I realize I can paint a picture that makes it look perfect, but you know, we have some huge challenges in our region and in our community in general, in that we are, while we are a, you know, mid sized, you know, chamber and pretty big for our area. We’re also in a very rural, remote area. It just happens to be pretty but rural areas come with a lot of challenges. I think my the bane of my existence will always be infrastructure. Water and Sewer are the absolute barrier to housing or commercial development or anything that we could possibly look out for future, forward thinking. And also we are a very, I’ll say, a non diverse community. So in a lot of ways, that presents challenges as the world changes, as our business needs change, what we are able to that’s just push forward is a strong sense of a term, but what we’re able to introduce our businesses to. So we have a lot of challenges, and it’s very difficult sometimes, when you see something that’s a pretty shiny Penny, to understand that maybe the other side isn’t so great. So you have to have passion, first and foremost, for your community, and you have to look at, what are our resources that make us unique. What is something about our community that makes us special? Why do our businesses choose to invest here and stay here? And you have to really believe that that is something worth fighting for and getting behind and really, really protecting, if you will, protecting from the mindset that your community isn’t special, because every community is special, if you really look into it and find what that is that makes it a place where somebody wants to live and work, and why a business wants to be there. So I think finding the passion is the first piece, and then the second piece to that comes with being aware of what your challenges are. Being aware there are obstacles you will never overcome. You can’t you can lay the groundwork for somebody 1015, 20 years from now to tackle that issue, and you can make sure that that’s an aware, an awareness to your community. But you can’t fix everything, but you have to love it first and foremost.

Brandon Burton 24:57
Yeah, I love that. The question you ask is, what makes your community special? Or find something to find, find what that is. And I’ve seen some communities that you know, what makes them special is a certain industry you know, that thrived 50 years ago, that maybe isn’t around in their community anymore, but they still recognize that. They still do a parade about it. They still have roots, you know, in that industry. And I think that’s great for a start. And then let’s look at what’s that next thing, you know, what this area was great for this industry for a reason. How can we make things great again? But I love that passion needs to drive all of it. So, absolutely fantastic. Um, so I like asking this question for listeners out there who are looking to take their organization up to the next level, or they have that that goal or desire in their mind, what kind of tip or action item might you share with them in trying to accomplish that goal?

Nikki Devitt 25:57
I think you have to take a very strong assessment of where you are and where you want to go. I mean, it’s strategic planning. 101, where are you today, and what makes your chamber what it is in your community? What? What do you do so well that the neighbor chamber couldn’t, couldn’t top it, that they want to, they want to R and D, that they want to rip off and duplicate that all day long. So taking stock of where you are and what you do well helps you determine where you want to go and what you can do better. And really, truly believing in your organization and your community is the first piece, and a very, very important piece, is you have to have the right people in the right seats. Everybody has to be on board to go with where you want to go and grow how you want to grow. And that’s a hard conversation sometimes, especially from a CEO standpoint, is to is everybody rowing the boat in the right direction? Because I truly believe that the best chamber is the chambers that is is a team. They are. They’re almost like an organism. They work so well together, and they believe so much in their mission and their vision and where they’re headed. So you have to make sure that critical piece is into place, or getting to that space in time that you want to and that goal that you have for your organization is either going to be something you won’t achieve or it’s going to take you a long time and a lot

Brandon Burton 27:28
of heartache. Yeah, I like that strategic planning 101, you got to have a vision of know where you are and where do you want to go and how you’re going to get there, so and have

Nikki Devitt 27:39
grace and space with yourself. Know that it takes time, and know that you’re never going to get everything in the time frame. You think either, you think we can do this in a year, two years, two years go by, you go, wow, we only moved the needle about 60% remember you moved the needle? Yeah, and remember that you went from where you were to where you are now, and that’s progress. And really, truly, credit yourself for that. Credit your team.

Brandon Burton 28:07
I wish I could remember who said the quote, but how people overestimate what they can do in a year but underestimate what they can do in 10 years, right? So absolutely moving the needle, but in that 10 year range, you’re really gonna see progress. Well, Nikki, as we look to the future of chambers, how do you see the future of chambers and their purpose going forward?

Nikki Devitt 28:29
You know, I truly believe I’m a big I would say supporters is an understatement. I’m a believer in acces Horizon Report, when the first one came out, it was so, let’s just say, comforting to see that. Here’s, you know, our national chamber organization, saying, these are the places chambers belong and should be, and the things that matter. And thinking, all right, we got 10 years to get there, and then 2020 hit. We all went, Oh, wow, look. We we just did all that in five years. Yeah. And so it comes back to kind of what the core theory really truly is of, you know, the horizon initiatives. And if you are not familiar, if you are listening and you do not know what the Horizon Report is. And by the way, little hint tidbit that the updated 2035

reports out. It comes out by very shortly. So we’re super excited about that,

but you have to look into that, because it really truly talks about that chambers are the most trusted entity. And the future of chambers, it’s limitless, because we truly, truly are the conveners. We truly are the entity that isn’t just the voice of business. We’re the voice of communities. We have the power to shape and build not just our businesses, but our communities and the Horizon Report, really. Helps you kind of hone in on that and and say, there’s, you know, nine of the different initiatives, and they’re everything from timeless to timely to linchpin initiatives. And it gives you the opportunity to look into it and go, okay, my community, this is never going to be an issue, or it’s not an issue that my chamber is willing or ready to get behind. But there might be others that you look at and say, Yes, this is something we need to go because these are things that are going to affect us all. I mean, we know without a doubt scarcity and abundance and political and social fragmentation, and you can’t even get into what technology is doing as far as affecting business and our future in the population shifts that we’re having, these are all huge, huge things, and and chambers, really truly are the only entity uniquely positioned to engage in all of them and really truly make a difference.

Brandon Burton 30:57
Yeah, sounds like you’ve drunk the Kool Aid too. So that’s

Nikki Devitt 31:01
I did. I can’t deny it.

Brandon Burton 31:04
Going back and looking at the first Horizon Report, for somebody who’s just hearing about it now, to go back and look at it, you have the advantage of hindsight, of saying, Wow, that you know, this really came to pass, like this really the way? Yeah, I mean, it’s, it kind of makes your, you know, hair stand up on the back of your neck, because you’re getting it absolutely

Nikki Devitt 31:24
does. Because if you could read it and think about the fact that it came out, you know, with the intention of being having come it would all come to fruition by next year. So it came out 10 years ago, and you look at it and realize that 2020 you as a chamber professional, whatever month it was, April, May, June, July, whatever, in that year that you woke up that day and you went to bed that night and realized what you accomplished from a chamber perspective, and you read that report and you go, Oh, wow. Okay,

then I just hit all nine of those in eight hours or 12, depending on what you were working but yeah, yeah.

Brandon Burton 32:04
Very good. Well, Nikki, this has been fun having you on. I love your energy. I love the enthusiasm. I love the impact that you’re making there. Toski, thank you for being with us today. Please share any contact information for listeners who may want to reach out and connect with you. Where would you point them to?

Nikki Devitt 32:22
I would absolutely and I’ll spell it because Heaven knows you can’t pronounce nobody. Don’t worry, nobody can pronounce it. Petoskeychamber.com and that’s P, E, T, o, s, k, e, y, chamber.com and my email is really easy. Nikki, nikki@petoskeychamber.com, and I would love to hear from anyone and just wish everyone the best for 2025 because I think that chambers are going to be needed once again, like we always have been, percent, you know, over a century, now more than ever. So this is our time to really bring our communities and together and elevate our businesses

Brandon Burton 33:02
Absolutely, and we’ll get that in our show notes. Make it easy. People don’t have to spell. They can just click and make it easy to connect with you. But thanks again. This has been wonderful, and wish you the best as you continue to build a thriving community.

Nikki Devitt 33:17
Thank you so much.

Brandon Burton 33:18
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Thinking Big with Ryan Tarrant

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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Our guest for this episode is Ryan Tarrant. Ryan is currently the President and CEO of the Jackson County Chamber of Commerce and Experience Jackson, Jackson County’s destination marketing organization. In this role, he leads a strategy and vision to improve the regular quality of life in Jackson County for businesses and residents through advocacy, collaboration and destination development. Ryan previously served as the Chief Operating Officer of Business Leaders for Michigan, the state business roundtable, which he dedicated to making Michigan a top 10 state for jobs, education, widely shared prosperity and and a healthy economy, where he oversaw the execution of the organization’s work plan and public policy engagement strategy. He also has prior experience as a chamber executive, where his success included securing more than a million dollars in public funding for an award winning talent attraction and retention initiative, and created a robust advocacy strategy that drove community infrastructure projects, place made, placemaking activities and engagement with local, state and federal officials. Prior to his work in membership based organizations, Ryan held a variety of positions in government and politics, serving as chief of staff to US Representative John Molinar and as a district director for us, rep dave Camp and run numerous federal campaigns. Ryan has a bachelor’s degree in political science from Saginaw Valley State University, and he and his wife, Cheryl, have two mostly adult children and reside in Jackson, Michigan. Ryan, I’m excited to have you with us today here on Chamber Chat Podcast. I’d love to give you a chance to say hello to all the Chamber Champions who are out there listening, and to share something interesting about yourself so we can all get to know you a little better.

Ryan Tarrant 2:59
Yeah, thanks, Brandon. You know, reading through that bio, it’s starting to make me just feel old. You know, I didn’t feel that old before. And you know, have those Boomer, growing children that tend to go leave for college and then come home and stay for a little bit. So, you know, hopefully we’ll be empty nesters soon. But yeah, I grew up in a mid sized town similar to Jackson, you know, we’ve got 30,000 people grew up in Bay City, Michigan, and, you know, great town had a, had a great upbringing, you know, you had the river, you had the lake, you know, grew up, you know, sailing and doing those things. You know, they have a sailing association. So, you know, really, every kid in the community can go out and learn to sail. And, you know, just, just kind of a fantastic place to grow up and live, you know, real sense of community. But one of the things, you know, it’s a traditional Midwest blue collar town, and so, you know, over the years, as you lose some of that manufacturing, you know, I think there’s a tendency for people to kind of say, well, you know, we’re, we’re, we’re just, you know, I think Madonna called it the dirty little town, because she grew up there as well. Okay, you know. So, so I think for me, you know, growing up in Bay City, you had a region, and Bay City kind of always felt like that, that little bit of a red headed stepchild. You had Midland with the headquarters of Dow, and you had Saginaw that was twice as big and, and so, you know, you always felt a little bit less than maybe, but, you know, so I think that’s what’s kind of drawn me into to the chamber world.

Brandon Burton 4:31
Yeah, it turns into a fighter. It sounds like little scrappy. Yeah, yeah, that’s good. So as far as the the chamber goes, what? What’s the size look like? Staff, scope of work, things you guys are involved with?

Ryan Tarrant 4:48
Yeah. So our chamber is about little shy of 700 members, you know, budgets little north of 600,000 and then I also run experience Jackson, which is our destination. Marketing organization, which is actually housed in the same building, but has a completely separate board, had combined. We have a staff of 10, and then the combined budgets, you know, roughly about 1,000,006 or 1,000,007 between the two. So two distinctly different missions. You know, from the chamber perspective. We we have a strategic plan that, you know, really tries to put our members first. You know that customer service, what our events look like. How are we connecting our members? You know, you’re kind of, if anybody thinks of a chamber, it’s, it’s that traditional chamber experience, but it’s really only, you know, probably a quarter of a third of what we do. You know, the other two pieces are, how do we impact our community? You know, what kinds of things can we? Can we take on? Can we convene and collaborate on to to improve the community? And then the third leg of the stool for us is, is that government affairs and advocacy work? You know, here in Michigan, we we’ve seen some some changes for businesses on the public policy side. And, you know, how do we, how do we push back on that when we need to? How do we, how do we work with our elected officials on some of those issues? And, you know, so over the last year, I’ve been here about 14 months this year, we we’ve had some issues with aggressive panhandling, you know, coming out of the out of the pandemic, I think a lot more communities have dealt with, you know, homelessness, panhandling and some of those types of issues, maybe more than they had in the past. You know, we got to the point where in our downtown, specifically, it was getting pretty aggressive. We have a self described progressive city council, okay, who had had pushed back on it for a long time and and so we spent about nine months working with them, to come to a compromise agreement early in the summer, to to kind of abate that a little bit as far as that aggressive behavior, as far loitering and accosting. And so, you know, had some success there. You know, we go after a lot of different state appropriations, earmarks, if you will, to to kind of ramp up projects, and that’s kind of the scope of what we do. Yeah,

Brandon Burton 7:04
well, that should set the stage for our discussion today. You guys are busy, for sure, get your hands in some several things and making an impact, but we’re going to focus our discussion today around thinking big and some of these big swings you guys have tried and these ideas that that come to you, and I’m excited to dive into this conversation and learn from these things you present to us today as soon as we get back from this quick break.

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All right, Ryan, we’re back. I mentioned before the break. We’re talking about thinking big today. So in all these different areas of work that you guys are involved with, what are how do you incorporate thinking big? That might be the better way of asking it. How do you incorporate it? You know, every

Ryan Tarrant 9:53
community has its own personality, I would say. And you know, a lot of places in the Midwest you look at and. And and those these communities kind of take a look. And, you know, in our state, if you’re in a mid sized community, you look and you say, Okay, well, you know, Grand Rapids and Detroit sort of get everything and you know, and they’re doing a phenomenal job. I mean, you know, we all know, know about the NFL draft in Detroit and things happening in Grand Rapids with beer city, and then you’ve got Traverse City up north and and so they get a lot of play and a lot of a lot of credit for things. And I think we can, we can have a little bit of fall into a little bit of a rut where we just sort of expect to get, get what we get, and move forward, and nothing really changes, you know. And I think we take a little bit of a different perspective on it, which is, you know, kind of that, why not us? You know, if, if there’s, there’s these opportunities out there, you know, I mentioned appropriation as far as the government advocacy side goes, you know, why not us? You know, if you’re not even asking, you’re never going to get anything, and everything’s always going to be the same. You know, downtown Jackson seen a lot of redevelopment over the last decade or so. I mean, it’s really come back. You have restaurants, you have businesses downtown, and, you know, we have Consumers Energy, which is, you know, either number one or number two, as far as the biggest energy companies in the state that’s headquartered on one end of our downtown, the other end of the downtown, on the other hand, has something called the Hays hotel. It’s this historic hotel, 10 stories, and it’s been vacant for 21 years. And as I came into the community, and you know, I we would talk about the Hays hotel, and you would have people who would just kind of roll their eyes because they’ve all heard it before, and something’s going to happen with it. You know, fast forward and, and there’s a developer who’s who’s committed to it, and, and, you know, through our conversations with them, learned that there was a little bit of a gap with with all of the the different funding components, you know, you look at over the last couple of years, the increases in interest rates and labor shortages and supplies. And so, you know, it would seem that every time they would fill a gap, there was, you know, maybe another hurdle at the back end. So, you know, we kind of took a look at that and said, Well, you know, what if we tried to hit the easy button here a little bit. And so we engaged with our elected representatives at the state capitol and and kind of had that conversation and said, Look, this is, this is sort of that, that transformational project that kind of completes downtown and books and bookends Consumers Energy to then start to infill some of those, those side streets. You know, we were successful in securing we, we actually asked for $3 million and secured four and a half million dollars. Wow, yeah, they treated it a little bit like the 2023, housing market. You know, you put it up for 100 and they give you 150 right? But, you know, those are the types of things that you know, if you say, why not us? And you make the ask, you know, it’s okay to fail. You know, nothing changes if you fail, but nothing changes if you don’t try either.

Brandon Burton 13:05
Yeah? So, and if you do fail, you learn something, and you can apply it to the next, the next, you know, big idea, right? That’s exactly right, yeah. So, as we talk about big thinking, I I can’t help but think of you can’t have big thoughts if you don’t have big vision, right? If you don’t see a bigger plan or bigger vision for your community, can you speak towards that as to how you see Jackson County, what the possibilities are, what how you would like to see yourself in the future, and to be able to apply that to these big ideas that you’re working towards?

Ryan Tarrant 13:42
Yeah, I’m a big fan of, you know, looking at what others are doing and kind of figuring some of those pieces out, like, what are those aspirational goals? You know, I mentioned Grand Rapids, you know, there’s some other communities out there. We actually transitioned one of our team members into more of a data and analytics role, you know, he has a skill set for it, and so, you know, he’s been doing a lot of this. And, you know, not just kind of the, you know, hey, we’re going to do a community assessment and ask people how they feel. You know, we’ve been doing those for 40 years. And over the last 60 years, the city has lost 40% of its population because people’s feelings aren’t based on anything that you know maybe is real or or achievable. And so, you know, we look at at similar communities and find those comparable communities, then, you know, okay, what are, what are their chambers doing? Who is that, that sort of spark plug in the community, that organization, or that individual, you know what? What’s caused them to grow to, you know, achieve additional educational attainment, those types of things. And so, you know, for us, over the last couple of months, we’ve started to look at some of those things. And you know, you can look at Grand Rapids, and the things that we found are, you know, the two biggest keys to to growth seem to be, you know, persistence in your goal and strategies. And you. Yeah, and then, you know, having sort of some spark or some leader that that actually moves it forward. And when I talk about that persists, persistence, when you look at Grand Rapids, you know that that downtown redevelopment in Grand Rapids started in the mid 70s when Gerald Ford was president. You know, the Secret Service, when he became president, told him he couldn’t do a parade in His own hometown because there were so many vacant buildings and they couldn’t secure him. So, you know, fast forward a few years, and they had a conference center come in, and then, you know, and then it was a civic arena, and then it was a medical mile and a four year institution. And it’s been driven by, you know, collaborative efforts, but also by a couple of larger corporations or families that are located there. You know, similar things can be seen around the country. You know, you look at Bentonville, Arkansas with with the Walmart and Walden family, and then you look at places that that have the opportunity to do those things, but maybe don’t have that one or two businesses or individual that individuals with wealth that can kind of pull it off and keep people together. And what does that look like? You know, I talked to our peers in Mankato, Minnesota last week, and, you know, talking to them, and that persistence is there too, you know, they, they’ve, over the last 40 years, had these 20 year plans. I mean, they’re telling me they’re on number three. And so how do we create that? I mean, you’re talking mid 80s, yeah, how many changes of leadership have we had in since the mid 80s? You know, I’ve been in in communities where where you look at things and you go, Okay, there’s this collective group of leaders who have this vision and support each other and collaborate. But then you have one or two leave, and you have another one retire. And if, if that vision isn’t written down, and you’re not not pulling in those successors immediately into that, those leadership roles and to help with that vision, it starts to fall apart. And so, you know, it’s, it’s that keeping people together and that consistency in what you’re doing. Yeah,

Brandon Burton 17:06
now I love that, the creating that vision, and being able to see where there’s certain individuals in a community that maybe carry more influence they might, and I’m not talking necessarily elected officials, but you gave the example of the Walton family, and, you know, they’ve got money, they’ve got influence, big business. How do you get those people within your community to kind of, I don’t know how to say this, in the way that that I intend, but to engage, but to to not be so hyper focused on their individual business growth and success, but to be able to look at the greater picture of the community and get them to engage in the community, to see it grow and success and succeed by applying some of their skills and connections and abilities to the greater good

Ryan Tarrant 17:55
and and I think the biggest, the biggest key there. I mean, you know, you talk to economic developers. And you know what number one or number two is always people, if you’re talking to site selectors, on what’s the first thing they look at if they’re going to go into a community, right? It’s, do you have the quality and quantity of workforce, you know? So when you start talking to those, those you know, whether it’s an individual or a larger corporation, you know, everything I try and do comes from a perspective of, you know, talent, attraction, retention. You know, is this something that’s going to help us attract and retain talent, or is it just something that that we’re doing to do and how does it move the needle? You know, on our destination marketing organization side, you know, we’re making a big outdoor Bucha. Because, you know, we have something called the Irish hills in our county, and there’s, there’s opportunities for for gravel biking out there, which is the fastest segment of cycling. You know, we’ve got 11 miles of mountain biking trails, and our one of our city parks that just needs to be regrouped and maybe added to. And so, you know, how do we do that? Because now those things translate to those quality of life amenities that, you know, when one of our major corporations, or even, you know, a physical therapy organization, is hiring somebody out of college, you know, do you want to go to Jackson, or do you want to go to Chicago? And if you don’t have those quality of life amenities that, you know, you’re not going to compete with the big city lifestyle, but that’s okay. Utilize the assets you have, but make them as good as they can be. Yeah,

Brandon Burton 19:27
that makes a lot of sense. That place making aspect is huge. And I love the example you gave, the Hayes Hotel. I’m in Texas, and there’s a big historic hotel not too far from where I’m at, that has been vacant since, I believe, the 50s. So it’s been it’s quite the icon. People see it, but just now, things are starting to happen to revitalize it. And it’s great to see it’s great to see those success stories and to see it turn around. And it’s something that builds a community. Be around it too, where you can see progress happening on like, a magnified level, right? Yeah,

Ryan Tarrant 20:07
yeah. And those are the sort of transformational things that you see in a community that, yeah, you know, it’s sort of the I mentioned the last decade in downtown Jackson. And you know that that, to me, is that transformational piece that sparks the next decade.

Brandon Burton 20:22
Absolutely, are there some other big things that that you’ve taken a swing at, or, you know, that they would fall into this category of big thinking that we need to highlight?

Ryan Tarrant 20:35
Yeah, so, you know, you mentioned big things, and I mentioned, you know, a lot of lot of mid sized communities out there, you know, sometimes I think in a in the chambers, we can get hyper focused on our day to day. We’re all so busy, you know, all of those things, but, but we’ve really gotta, gotta kind of identify some of those swings. I mean, we can do that by focusing a little bit, right? Yeah, you know, making sure we’re training our sites and we leave that capacity for for those big swings, you know, but for us, I, you know, revamping those, those mountain biking trails are one of our big pushes for next year, you know, because what we’ve learned is, is, if you’re in that 12 to 20 mile range of mountain biking trails, and you develop them so, you know, you I guess, and I’m learning about Cycling right now, apparently it’s like skiing. They have green so little kids can do it and like me, and then they have black diamonds that are really challenging. And, you know, I break my neck so, you know, bringing in a trail builder to develop that and to add miles to it, so that we can draw people in, you know. And it’s in one of the, you know, I would say probably lower income or more diverse neighborhoods in the city. And so the proximity of it, you know, it’s not just doing that for talent attraction, but how do you make that accessible to everybody? So as a piece of that conversation, we’re looking at it and saying, Okay, can we do a mount like library, if you will, where, you know, a kid from the neighborhood can walk down and and, you know, show his card and essentially rent a bike without paying for it, just like the library and go ride the trails and have fun. You know, you want, you want those things to be accessible for everybody. You want everybody to be able to enjoy them, you know, and to do that because it gives you that, that sense of community pride, because with each one of those things you accomplish, it, it builds on itself. You know, we’ve got, we’ve got another nonprofit in town that’s called the hope kitchen, that’s taking the old Masonic Hall and creating a community kitchen, teaching kitchen to sort of train chefs in front of the house. And, you know, to make sure that that we have that pipeline of of talent for our restaurants, so that, you know, when somebody comes into town, or when you go downtown or to a restaurant in our community, you’re getting the service that you you expect. I mean, I think we’ve all been out to eat over the last couple of years, since COVID and and it always feels like, you know, a lot of time, I wouldn’t say always, but often times it feels like, you know, maybe that level of service that we were accustomed to pre COVID is not the same as post COVID, yep. And so, you know, teaching those people, you know how to do that, and and for us, you know, how do we support that? You know, when they need, when they need to purchase their equipment. How do we how do we help them, whether it’s with with grant funding, through the advocacy process, you know, those types of things. So yeah, so those are some of the, some of the things that that are on our radar right now.

Brandon Burton 23:33
And actually just saw this last week, restaurant that had a sign posted on their door said, No, dine in, just take out only, and it’s something that’s stuck ever since COVID and and I hope that’s because the the data is telling them that’s the best solution for them, but my fear is they can’t get the staff to do dine in or decide easier at the community the Customer Services has fallen out something,

Ryan Tarrant 24:01
yeah, the worst one I’ve seen. I saw was I actually tried to order a pizza online, and got a note when I tried to to click Order, and it said, we’re short staffed. We’re taking time to orders for tomorrow. What I got pizza from somewhere else. I think I still have pizza. So yeah, but yeah, that was the most bizarre one. I mean, they updated their their website, and they’re ordering, oh my goodness, that quickly, that you know, hey, we’re just, we’re busy, and we can’t keep up, so we’re just not taking any more

Brandon Burton 24:35
orders. Wow. But hopefully your appetite is still there tomorrow. So that’s crazy. Well, as as we start to wrap up here, I like asking for the chamber that’s listening, who’s trying to elevate their organization to the next level. What kind of tip or action item might you suggest for them and trying to accomplish that goal? So

Ryan Tarrant 24:55
I think we were, we were sort of, you know, in that mindset of. You know, about a year ago, when we were sounds like, yeah, strategic planning, right? You know, how do we elevate to the next level? We hadn’t done a lot of community initiatives or, you know, over the past few years, we hadn’t done a lot of advocacy work for our members over the past few years. And so, you know, they’ve been doing kind of this, you know, event to event kind of mindset. And so one of the things that we did was we actually developed a survey for other chambers. And so, you know, I mentioned our revenues about 600,000 so we kind of kind of broke it out into those peer chamber, Chamber organizations, and then sort of those aspirational chambers that are in that next level at 700,000 to a million or so. And we really went through and kind of said, you know, how many, how many events do you have that would be considered, you know, kind of, quote, unquote, Premier events, you know, your annual meeting, or your community awards or, or those types of things and, and, you know, how many of these advocacy pieces do you do, you know, kind of went down the line to try and benchmark a little bit to see, you know, at different levels, is, is there a different, you know, what does that look like? You know, are we doing something that’s a little bit off and, and what we found from it, you know, we had, we had, it actually ended up getting 1010, or 11 responses, you know, we, we targeted, who we who we asked. But we it was split evenly between those, you know, smaller in our our level, and then those larger organizations. And what we found was, the larger you are, the less you do. It’s hard to think about, but say it again, right? Or at least the forward facing of what you do is less larger you are, you know, because so many of us think of events, the less you do. Yeah, and it was that, you know, it felt like, as you got to that larger, larger revenue size, and you start to get north of 700,000 you know, those organizations are focusing more, doing fewer premier events, probably doing them really well. But part of that is because they’re transitioning from doing more events to more of that community based work, more of that advocacy style work. And even within that advocacy work, they’re more focused. They might pick three or four priorities that they want to work on, versus having, you know, 10 or 15 and and throwing everything at the at the wall and seeing what sticks. So, yeah, you know, I think that that next level for all of us is, is probably being more focused, you know, we, we, and we can fall into that. I mean, I’m, I’m as guilty as everybody else, right? We get so busy, you know, that there’s so many things going on, and sometimes it’s hard to to put that focus and pinpoint on on that one thing that your members need. But you know, I think at the end of the day, you know, for us, if, if we can accomplish that, that top priority, versus numbers 10 through 20, I think our members are going to be happier with us. We’re going to continue to grow, and, you know, the community is going to be better for in the future.

Brandon Burton 27:59
Yeah, but it sounds like having your new data and analytics person is a great step in that direction, to really focus.

Ryan Tarrant 28:07
It does help to look at data. You know, fewer feelings, more things based on data, really, I think, helps us move the needle a little bit. So, yeah,

Brandon Burton 28:16
I just heard the other day somebody was trying to bring back an event after the pandemic, and they put out an email to all their followers and whatnot, and said, you know, if we get enough interest, we’ll put it on. And there was like 300 or so people that responded, yeah, we want to do this. And then the person thought, you know what this is? Just feelings, you know, let me put this out there again, to the ones that said that they want to come and have them put down a 50% deposit, and if we don’t get enough, we’ll refund everything. We won’t do it, but if we get enough, we’ll move forward. And I think he said, Out of the 300 plus, you know people of interest, I think six people put down a deposit. He’s like, we’re not doing it. So I pay cancel it.

Ryan Tarrant 29:03
And I started looking at our events, and kind of said, you know, and talk to our team about if people don’t want to come to an event, you know, they may say they want it in our survey end of year survey, which, you know, we do every year, to kind of, kind of benchmark ourselves and see how we’re doing and what their needs are. And they may say they want all the networking in the world. You know, for us, we offer 22 networking events a year for a grand total of $90 you know, it, it’s literally sort of boosted by sponsors and different things. But if you’re not going to come to it, but you say you want it, we’ll just stop doing it. Yeah,

Brandon Burton 29:39
yeah. Don’t need the practice, right, right?

Ryan Tarrant 29:43
It shows that, you know, we’re a week post election. It shows that sometimes the data and the polling can be

Brandon Burton 29:48
off. Yeah, exactly, yeah. Well, Ryan, as we look to the future of chambers, how do you see the future of chambers and their purpose going forward?

Ryan Tarrant 29:57
I don’t know that the purpose changes. All that much. I mean, you know, we’re, we’re still going to have that need for businesses who who want to get together, and who want to want to network with one another, develop those relationships. But I think, you know, if there’s any change at all, it’s probably that more and more of that is going to be about that, that bigger picture work that you’re doing. I mean, when we look at our community work, we’re not thinking of, are we doing this? Does it benefit our members? It’s, are we doing this? And does this benefit the community as a whole? You know, if, if the city of Jackson grows, and the county of Jackson grows and we have a bigger employer base, it certainly helps, helps our members. And so, you know, we worry less about those types of things, you know, right now, we, we are we awaiting word on a million dollar grant that we partnered with our local two year college on. And as a part of that, it’s workforce development, you know, is building out a workforce development collaborative to make sure our educational attainment is where it needs to be, and that all of our workforce development partners are working together, you know. And so about a quarter of that 250,000 would be essentially directed to the chamber to run that piece of it, you know. So, so I think you know that community based piece is probably the biggest thing. If, if people aren’t already doing that, how do you impact your community? You know, we know our businesses want to impact their community. That’s why they’ve, you know, for 70 years, sponsored Little League teams, right? You know, done those types of things. They sponsor the local booster club like they they want their people to have community pride. They want to want to see their community and be be proud of where they’re from, and say, you know, you should come visit. You should move here. It’s a great community, you know. And I think the chamber really in in most places, can be a driver of what we look what their community looks like in the next you know, 1015, 20 years,

Brandon Burton 31:48
yeah, yeah, that’s a great point. Well, Ryan, for listeners who may want to reach out and connect with you and maybe learn more about how you guys are doing things there in Jackson County, or maybe you’re one of the aspirational chambers that they’re looking up towards. But what would be the best way to to point somebody to reach out and connect with you? Sure my

Ryan Tarrant 32:09
email address is ryan@jacksonchamber.org, and my cell phone, because I actually got rid of my desk phone. I don’t use it anyway, is 989-708-7683,

Brandon Burton 32:26
that’s perfect, and we’ll get this in our show notes for this episode. Make it easy to find, but I appreciate you carving out some time to spend with us today on chamber chat podcast, sharing the example you guys are setting there in Jackson County and and sharing these ideas and some of these big things, these swings you guys are taking, I appreciate that, and it’s provided a lot of value to listeners today. So thank you for that.

Ryan Tarrant 32:49
Appreciate it. Thanks, Brandon.

Brandon Burton 32:50
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Paducah Chamber-2024 Chamber of the Year Finalist with Sandra Wilson

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

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You’re joining us for a special episode in our 2024 chamber of the year final the series and our guests for this episode is Sandra Wilson. Sandra is the president and CEO of the Paducah Area Chamber of Commerce. She joined the chamber in 2013 and before that she was a community volunteer she was the first woman to serve as Chairman of the Board for the Paducah Area Chamber of Commerce in 1996 and later also as the first woman chair of the greater Paducah Economic Development Board. on a statewide level, she served as chairman of the Kentucky Manufacturers Association and on the board of the Kentucky Chamber of Commerce and leadership, Kentucky. She is a past board member of ACCE and serves on the local chamber advisory board for the Kentucky Chamber of Commerce and as chair of the board for the Carson center Performing Arts Center in Paducah. She is the ambassador for Kentucky for the Association of leadership programs. She’s a graduate of Murray State University and leadership Kentucky and leadership Paducah and 2017 that Paducah chamber was named as chamber the year and category two from ACC. They’re also a five star accredited chamber by the US Chamber of Commerce. Sandra holds IMF IOM certification from the US Chamber of Commerce that Sandra, it’s great to have you back with us on chamber chat podcast. It’s always good to get past guests back on the show. But first congratulations to you and your team for being selected as a chamber the year finalist again, what an accomplishment. wanted to give you a chance to say hello to all the listeners and to share something interesting about yourself so we can all get to know you a little better. Oh

Sandra Wilson 2:53
my goodness, Brandon. Well, thank you so much for hosting us and inviting me to be on the show today. I consider it quite an honor. And we are thrilled to be a finalist in 2024 is chamber of the year in Category Two. And we know who the other chambers are. And we look forward to seeing them at the ACC conference and visiting with them we have in the past about sharing ideas. And I think that’s really what chambers are so good at is doing is sharing ideas of what’s working in each other’s community so we can all be the best that we can possibly be for our community.

Brandon Burton 3:29
Absolutely, yes, that category two really all the categories this year, great chambers, great programs, but I’m looking at category two specifically I know them as well. And it’s a good competition all around. So whoever whoever wins, this is going to earn it for sure.

Sandra Wilson 3:48
Not be in the category with with those other chambers. So we’re thrilled about it. Absolutely.

Brandon Burton 3:54
Well tell us a little bit about the Paducah chamber Puducherry chamber and give us some perspective of the size of the chamber staff budget scope of work just to kind of prepare us for our discussion today.

Sandra Wilson 4:06
We are located in Paducah, Kentucky, and it’s in the western part of the state of Kentucky. So it’s kind of a rural area. But we’re located in the city of the rural part of Western Kentucky. And we’re the largest chamber in this area. We’re about 950 members always pushing to get to 1000 staying around that area. We have been at five staff members until the first of June, and the first of June we finally had the opportunity to hire a sixth employee. We during the last couple of years we raised money to launch a leadership center within our chamber of commerce. So we’ve hired a full time Executive Director for that will be staffing that portion of our chamber and he started June 1 So it’s been different having six here. You know you are so excited to be able to grow and add more staff. We are truly the chamber. We, our economic development involvement is we own our building we just bought our building within the last year and the greater paddock economic development is here with us are one of our tenants, we work very closely with them and helping to recruit economic development, but we’re the chamber and we work on behalf of our community, we lead the advocacy efforts for our region. We’re a hub for small business development programs. We’re the convener of people, and we love that part. You know, what we really want to do is just continually work to improve this community. So others that come here and visit it love it as much as we do. Yeah,

Brandon Burton 5:45
absolutely. What a great time to join the chamber though for the new staff member I mean, chamber the year year. Yeah. Great timing. So on these chamber, the or finalist episodes, I’d like to spend the majority of our time discussing the two programs of work that you guys submitted on your chamber the your application. I think there’s a lot there that other chambers listening can learn from and be able to scale and adapt and maybe apply something similar into their communities. So we’ll focus the majority of our time on those programs as soon as they get back from this quick break.

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All right, Sandra, we are back. As I mentioned before the break, we’re going to focus on the two programs that are submitted on your chamber the your application. If you would please introduce the first program that you’d like to address this today on the show and we’ll we’ll dive into the details of that. As

Sandra Wilson 8:34
a chamber, I think it’s really important that you look at what is going on in your community and what is the most important program or something that you need to take on and tackle. And for us, it it’s been the Department of Energy site here in Paducah for many years. But it took a different perspective in the last year and a half that planet that they announced in 2013, that they were ceasing operations and they would go into in what’s called Legacy environmental management. It was for cleanup of the site, which meant that they were still going to be there for probably 30 to 40 years and the cleanup stage. But it’s it’s it’s different than when it was operating. And it was different for us is the way our community needed to embrace the Department of Energy. So we’ve been in that phase for over 10 years now. And it became apparent to us because we got very involved with the national trade association for communities that have a department of energy side that’s in this phase of cleaning up the energy communities Alliance. We started going to their meetings we started meeting you know, we’ve always been the advocacy organization asking for money, but we for the for the cleanup, but we started looking at what needs to be done out there for the future. We really didn’t have a plan for beyond the cleanup phase, where there’s all He’s an opportunity for development, economic development to continue. So we applied for a grant with the Department of Energy to lead the reindustrialization study for that site to really map out the future. Because there there could be a parallel path for this site, you can have it the cleanup going on that we’re working with. Now, again, on our advocacy side, for the chamber, we are fighting for funding, we have fight for long term contracts, those are the things that we’re representing there. On the second side of it, the parallel path would be looking at how we could get the land that has been dedicated and managed, owned by the department of energy transferred back to our community so that we can begin to do economic development project programs, and overall economic development of that site. So we developed a grant request, and we’re very successful to get that, and we’ll be we’re about a year into it now. And we’ll be, you know, continuing throughout the next six months to a year as well on it. So with that, I have grant request had some major pillars in it, of course, that we have to accomplish. And one of those is identifying and infrastructure needs for the land that would be transferred back to the community. And in step one of that also, you had to, we had to do the official formal request from our community, for the very first parcel of land to be transferred back to the community. So that has been accomplished. And so now we’re looking at what the infrastructures would would need water, roads, all of that, to make that successful economic development. And then we will continue with working on prospects for economic development. We’ve been to national conferences to meet with companies that are interested in locating and an economic in a on a Department of Energy site, a joint adjacent to it or nearby. We’re working on the workforce. And really, we’re looking on the workforce for now and for the future. So that’s part of our grant that is really overlapping from what’s happening now, and going into the future for the next few years. And so those were the main things, those were really a little bit unusual for our chamber, because we’re not the economic development organization for our community. But we work with economic development very closely. And we have worked with the Department of Energy for so many years that we know knew that they have a lot of trust in our chamber, that we have built a relationship with them for the year. So they knew that we would take this very seriously, and that we would make sure it’s done correctly.

Brandon Burton 12:50
So what kinds of things were maybe surprising as you went through the study of trying to revitalize this this land? Was there anything that came to light that you didn’t expect? That has kind of course the direction that you’re going going forward?

Sandra Wilson 13:07
I think that identifying the companies that might be interested to come here has been a very interesting prospect. I mean, that we can’t really, you know, we’ve just put in the land transfer request, that had to be step number one, and then we’ll begin to identify who would be interested in coming here. So there’s a lot of opportunity there. The Department of Energy has a lot of funding available for developing new companies. But there’s just a lot of things that will come to light as we begin to work through this process. Yeah.

Brandon Burton 13:43
All right. Is there any specific industry or type of business you feel like would be an ideal candidate for what’s on a former Department of Energy? Land?

Sandra Wilson 13:56
There are some that are, you know, Newt, mislaid, nuclear clean energy potential for small modular reactor. I mean, right now we’re identifying those and who would consider coming here, there are a lot of fuel fabrication, a lot of things that are really all new to us, as a as a chamber, that we’ve been able to work with the context that we built through the many years that we’ve been involved with the Department of Energy to know who they may be. Right.

Brandon Burton 14:24
Now, as I think of a chamber of the year finalists, we’re really looking at chambers that are making a big impact on their community. And what you guys are focused on here with this Department of Energy land, this can be a huge impact to the economy in the Paducah area and just a change of atmosphere, if you will, depending on how that goes forward. So that I see it being a huge impact in the community.

Sandra Wilson 14:51
Thank you. I would totally agree. The decisions we are making today and that we are identifying for the future really are Setting our community for the futures for the next 50 years and beyond. Because it’s so critical that we diversify our economy here, we’ve had this Department of Energy site for 60, year of 5060 years, it was a great employer of some of the best jobs in our community they employed, you know, way over 1000, they still do that. But it’s sometimes in the peaks, I’ve been up to 1800 to 2000. And so we became really reliant on that, because we had such a good base. But it’s important that we continue to diversify all of that economy, you know, community, our size is not a huge geographical large county. So that is available land that we need to focus on for economic development for the future. We have said before, when we’re meeting with the Department of Energy, we don’t want to be part of just their history, we want to be a part of their future. And they have a lot of programs available for working with companies that are looking at the future of energy projects. Our state, for example, we had in our advocacy efforts for 2024, with the state priorities was all quite a bit about nuclear energy. And our state has a set aside, established a new nuclear Working Group advisory board that will be run out of the University of Kentucky. And you know, there’s identifying criteria for making a community nuclear ready. Prior to that our community had already identified and adopted resolutions by our city government or county government, our chamber economic development, our community reuse organization, stating that we are a community that’s a nuclear ready. And by that we meant we’ve been in this arena for many years. We understand it, we know it, our workforce knows that we’re ready to go for the next step. Yeah,

Brandon Burton 16:59
that’s great. I love what you said about, you don’t want to just be a part of the their history but a part of the future as well. So I love being forward thinking like that.

Sandra Wilson 17:11
Girl is also I’ll just say what he’s really put me out in the and a national forefront. I was able to speak at a waste management symposium earlier this year, and was on a panel out there where there were I think 3000 People now wasn’t I didn’t speak to that hopeful 3000, I spoke to a panel on a panel specific about cleanup of the Department of Energy side. But it’s put me in a whole new arena, really talking about that. And I also believe that it is putting a chamber chambers of commerce across the country in a new arena where you can show that you adjust to what your community needs are. And we saw this as a really strong need, we embraced it, we were very intentional on how we would move forward with it. And we are going to deliver the best product that we can for the Ark communities path forward, we call it our roadmap for the community. So that whoever picks it up at the end, knows exactly the next steps for land transfer, who the economic development prospects are and has their contacts and knows what they would want for infrastructure needs, and knows what the workforce would need to be. So we’re preparing our future at the community now.

Brandon Burton 18:24
That’s great. I love it. Love it, love it. Let’s shift gears a little bit into the second program that was submitted on your chamber that your application if you introduce that to us and kind of the the origins and how that’s developed?

Sandra Wilson 18:40
Well, when I talk about economic development, let me just say we say it all the time, it happens one job at a time. It’s great when you have a new company come in and they’re announcing three to 400 500. But you have so many small businesses in Riyadh in reality Chamber of Commerce for us. In located where we are about three fourths of our members are considered small businesses. And they’re reliant on the big employers around them for the customers and the you know, the activity that comes in for them. But they are truly what we would call economic development at its finest. And we have a small business cohort that had we’ve graduated 40 from the program, and we see how they are hiring people. They’re expanding. They’re opening new locations, because of the programs that they have seen that can be successful, how they can develop it and make their own business more successful through what they’ve learned in our small business cohort. We have all kinds of seminars, we have a lot of programs that go on, we get calls every day that how do you do a business plan? How do you get this will central to that was our Small Business Development Center, that chamber How does it how’s that but we have a close relationship in partnership with the Small Business Development Center. The way it is structured in our state is that I have to raise it was it was restricted a little bit where they had to raise the funding locally to keep their program open. When you have somebody that’s supposed to be advising small business owners, I didn’t, we didn’t want them to have to spend their time or decided that the chamber. And we went out in the community and the chamber, first of all, and we went to our economic development, our city or county and our local organizations that benefit from having small business development center in our community. And we were able to raise the money that was needed to keep that program open, and that you’re continuing to be a close partner with us and everything that we do for our small businesses.

Brandon Burton 20:42
So I’m curious and how you went about raising the money? Was it about just getting the the awareness out about what the need was and making strategic assets? or was there some kind of event or fundraiser I had, what was the approach to raising those funds?

Sandra Wilson 20:57
First of all, our Small Business Development Center had a great track record, so they could show the businesses that they had helped, and what it involved with jobs and with economic development, so when you go and talk to a mayor, or a county judge, and you can show them the benefits and the success that they’ve been having, it really helps a lot. And we were able to do that. So it was strategic meetings, and some phone calls. But we did go to a lot of meetings in person. Most all of them were our members, primarily, we did work with an adjoining county that had some support as well. But we that adjoining county is a really close partner with our own county and with our chamber, they’ve been very involved with us through the years. So we had built those relationships. I think everyone that we asked knew that they could trust us as well, that we wouldn’t be behind it if we didn’t know that it was going to be a very successful program. And so that that’s what we did, we mostly, I would say, went one on one with meetings. But it wasn’t an impossible sale, where it was more of an education. And let’s face it, everything at the end comes down to making the ask closing the deal. Yeah.

Brandon Burton 22:11
So you didn’t do like a mass email and say we’re collecting funds, it was more strategic and gave some intention behind that. So

Sandra Wilson 22:22
we knew that their partners were, we knew who the small businesses that they were helping with we’re working with, we knew that overall, no one wanted to lose this resource that we had in our community. I think that was someone the number one thing that we all agreed on. It was just how do we make sure that we’re doing the steps that we need to and somebody has to take the lead on anything that you’re going to do somebody has to take the lead to make sure that it’s being done, it’s being done in a timely way it’s being reported, and that everything that needs to be done, when you’re looking at raising funds, it was going to the University of Kentucky, that everything that needed to be done was was completed the way it should be. So

Brandon Burton 23:09
the raising of the funds, is that something that needs to be done on an annual basis for the Small Business Development Center? Or is it what what kind of interval was that where they need to come up with the funds to justify staying open, we

Sandra Wilson 23:21
set it up on a two year program. So everyone committed for two years, I believe at the end of those two years, we will not have any trouble continuing with that, because he’s already met his goals for the year right now, you know, and halfway through the year, so he’s got the rest of the year to continue. You know, just to build up on that and expand, the one thing that he probably needed to do was be able to expand into other counties. A lot of his work was being done in our immediate area in Paducah and the immediate surrounding area. But there are other counties in our community that did step in our West Kentucky Regional Chamber Alliance stepped in and made a nice contribution to help with them. And they represent 14 counties in West Kentucky. So it was a really opportunity to allow that this service to be expanded as well. Yeah,

Brandon Burton 24:11
that’s fantastic. Guys came in as heroes.

Sandra Wilson 24:17
So I mean, in regionalism, and how important it is that if our county is successful, it’s overflowing into other counties. And if our county next door has businesses opening, more than likely, you know, we’re going to benefit from that in some way. And so, really show the strength I think of working together to support something in your region that you know, is vital and is very important. What was

Brandon Burton 24:43
key to me is how you mentioned it was it was all built upon the relationships that you guys have built over the years to be able to go make those asked to make those connections build lean upon the county next door and to be able to make this happen and it is it’s what chambers do is convening and building those relationships and That’s, uh, you guys executed well on that. So great job.

Sandra Wilson 25:06
It was really fun, because it actually put us out in the community back meeting with our own members. But you know, the underlying factor too is we knew we really couldn’t continue our own small business development programs that we have, if we didn’t have that resource. It was critical for us to have that. So it was a great investment. Right? And resources.

Brandon Burton 25:29
Yes, yeah. So I like asking, especially as we have you on as a chamber, the year finalist for chambers that are out there listening, what kind of tip or action item might you share for a listener who’s interested in taking their chamber up to the next level?

Sandra Wilson 25:46
There are a lot of resources out there that are very beneficial. And I think you have to look at your own region to see how what what’s needed the most. And then you can rely on for us, we rely on our State Chamber, the Kentucky Chamber of Commerce a lot. I mean, we work very closely with them, we rely on the US Chamber of Commerce and rely on them. And as a chamber executive, we rely on the association of Chamber of Commerce executives, there are great resources available, that if you just will take the time, that and I’m just gonna say that’s probably some of the hardest thing. That’s the hardest that you have to find. Because as a chamber, executive, chamber staff person, you’re managing a lot of different tasks, no day is ever the same. No crisis is ever the same. No, celebration is ever the same. And so you have to really be always looking to see what someone else is doing. And then the chamber rolled, you know, I think we call it r&d, the RIP and duplicate, and you make it your own. And we do that, and we’re honored when another chamber does that from something that we’re doing, if they can, if we can help them to be more successful. That’s awesome. Because that’s helping more communities to be successful, more Chambers of Commerce. So identify what’s needed in your community, look around and see how you what would be the best organization for you to align yourself with on any particular issue. And it’s going to vary from issue to issue.

Brandon Burton 27:21
I love that fact, as I introduce what chamber chat podcast is all about to chamber professionals, I’ll use the tagline that it’s your weekly r&d resource, right? So every week, you get new ideas that you can rip off and duplicate. So I love that learning from others. As we look to the future of chambers, how do you see the future chambers and their purpose going forward?

Sandra Wilson 27:47
I’m gonna go back to the fact that I think you have to identify what’s important in your community, because we’re all different. We all have different challenges and different opportunities, and identify what is going to help your community and I didn’t make a determination if that’s something your chamber should be the lead on, should maybe be the second play the second roll in and pushing, sometimes you just have to push, who maybe it’s a different organization, or maybe it’s the government that should be in the lead, and you’re the one pushing them to help them better understand that there are times that you’re going to need to be in the lead and look to others to help you with that. But you’re going to have to stay relevant in your own community.

Brandon Burton 28:32
I like that trying to figure out what your role should be and what your community needs. I think a lot of chambers just jumped to the conclusion oh, we need to be the lead. And like he said, oftentimes be in that second role and helping to push it along and explain why things are important is very helpful. You’re still leading but you don’t have to take that that main charge and carry that that weight that comes with it as well. So great, great piece of advice with that as well. Well, Sandra, before we let you go, I wanted to give you an opportunity to share any contact information for listeners who’d like to reach out and learn more about how you guys are doing things there in Paducah, what would be the best way for them to reach out and connect with you. Okay,

Sandra Wilson 29:11
that’s great. I always appreciate sharing information and I can tell you that I call others all the time to ask for their advice. So you can reach us at PaducahChamber.org And my direct email is swilson@paducahchamber.org. And let me spell Paducah, Pa d u c h Paducah. And wire info if you can’t remember as well send info@PaducahChamber.org. We’ll get you through to ours and we’ll answer you.

Brandon Burton 29:41
That’s perfect. And I’ll get it in our show notes for this episode as well. So somebody can pull that up and find your email and website and all that good stuff. But Sandra, this has been great to have you back on chamber chat podcast and again, big congratulations to you and your team for being selected as a finalist for the great work you guys are doing. Under the Paducah area, and I wish you and your team Best of luck as chamber the year. Thank

Sandra Wilson 30:05
you, Brandon. Thank you for all you do for the chamber profession. We really do appreciate it. Thank you.

Brandon Burton 30:10
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Quality of Place Fundraising with Dan Culhane

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
To learn how Community Matters can support your chamber with your next publication. Please visit communitymattersinc.com/podcast To request your free media kit and request a proposal to find out what kind of non-dues revenue you can generate.

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Our guest for this episode is Dan Culhane. Dan is the President and CEO of the Ames Chamber of Commerce in Iowa. In his current role, he’s led several initiatives including the modern modernization of the Ames Municipal Airport, the annexation of 13 of over 1300 acres for the creation of Prairie View industrial center, and the recruitment and expansion of over 75 companies to the Iowa State University Research Park and the Ames metropolitan statistical areas supporting the creation of 1000s of jobs. He is a 1993 graduate of Iowa State University with a BS degree in Community and Regional Planning and a 1998 graduate of the University of Oklahoma’s Economic Development Institute. He earned his CCD in 2000. And the chamber industry’s highest designation, its CCE in 2011. Dan has served on numerous boards and is currently a member of the Wi SS Foundation Board. He’s also served on the board of the United Way of storey County and chaired the 2017 campaign, which is the largest campaign in history and remains today. He co chaired Reggie sleep that out Reggie’s sleep out in aims to promote the needs of homeless youth as well. He’s served as chairman to several organizations over the years including the Iowa state university’s athletic letterwinners Club and the Iowa chamber Alliance, a coalition of Iowa’s largest community communities Chambers of Commerce, the professional developers of Iowa and the Mid America Economic Development Council multistate peer group from Iowa to the Dakotas. And Dan was honored in June of 2023, with the Iowa Association of Business and industries leadership for Iowa award given annually to deserving leader in Iowa, who’s an alumni of leadership, Iowa. Dan, I’m excited to have you with us today here on Chamber Chat Podcast, I’d love to give you a moment to say hello to all the chamber champions and to share something interesting about yourself so we can all get to know you a little better.

Dan Culhane 4:09
Well, thank you, Brandon. It’s great to be here. I certainly appreciate the invitation. So I’ve been in the chamber in the economic development business for nearly 30 years. And I’ve seen it change a lot, but I still get up every day greatly enjoying the work that I get to do. Our chamber here in Ames, Iowa was about 750 members. We’ve got about a $3.6 million budget. I’ve got 17 people that do a lot of good work every day in to county area that encompasses the Ames MSA, which is about 125,000 people. You know, I’ve often heard and I’ve since repeated that if you’ve seen one chamber, you’ve seen one chamber. I think they’re all different. I think they reflect the needs of the board members and the communities in which they serve. And we’re certainly no different. Ames is a vibrant university community, home of Iowa State University with 32,000 students. And so that creates a level of dynamic that’s really powerful for chamber work and economic development work and community development. And so we do a lot of community development work along with the very traditional chamber work that most Chambers of Commerce to do that I’m pretty excited about. You know, in terms of something that unique or that most of you may not know about me is they often quipped that the reason I came to Ames, Iowa in the first place, was to play baseball at Iowa State and I got to stay and play baseball at Iowa State because I get hit a curveball. And so I played three years at Iowa State, they’re on their baseball team had a great experience, ripped up a knee pretty good my junior year, and then I was done. And but nonetheless, it was it was a rich experience. And it’s even a neater opportunity for me now to be back where I went to school, leaving the Chamber of Commerce and the economic development organization here in this region. I’m

Brandon Burton 6:01
sure you still get a few curveballs thrown your way, as a chamber exec

Dan Culhane 6:05
every day.

Brandon Burton 6:08
You’re the right guy for the job, you can hit those curveballs. So very good. Sam, thank you for for touching on that. The Ames chamber itself, just the the size, you mentioned the the number of members and your staff and what kind of scope of work as you mentioned, one, if you’ve seen one chamber, you’ve seen one chamber. What areas are you guys involved with, as far as the work goes at the chamber?

Dan Culhane 6:32
You know, Brandon, it’s incredible. When I got here, there, there I was the I was there was five of us at that time. And so we’ve grown immensely. And we’ve grown as as a staff, as the work has, has come to come to our table. And so we do the most traditional of chamber programming, leadership development, public policy, a wide variety of events, we do over 100 events every year. So we’re in that’s in that from that standpoint, we’re a very traditional Chamber of Commerce. Beyond that, we’ve also got an economic development organization. We do a lot of workforce development, workforce programming, career fairs, things of that nature, internship programs. And so we’ve got our hands on a lot of things that maybe some traditional chambers may or may not do. But we’re also doing community development work in the smallest of communities in our two county area, where we’re helping communities of 700 people with infrastructure grants and other other grants and opportunities for new housing starts. And so we’re, we’re engaged in housing more today than we were probably two years ago. Housing is certainly a need across our country. We all know that, but it’s certainly needed in our region. We’re also engaged in childcare, in helping with childcare grants and a variety of programs to enhance the childcare slots that we have in our region, for our for our workforce, you know, workforce is such a big piece of of all that we do. We have to support childcare, housing, and things of that nature, to support people that are going to work in our companies.

Brandon Burton 8:18
So I’m hearing more and more chambers getting involved with paying attention to childcare and helping that out as far as the workforce needs go. And for those listening is you hear certain trends being repeated over and over, it might be worth looking into and seeing what your community needs in these areas of work, specifically in childcare and workforce. And then in education, I mean that it just snowballs right and all these different areas. But childcare specifically I’ve seen as more of a newer area of interest in the last couple of years of chambers get really getting involved. And my ears are kind of perking up every time I hear it now because I think more chambers are seeing the vision of the value that comes to their community by paying attention to childcare. So for our topic of conversation today, we’ve kind of narrowed down our options and things that could discuss today we could we could probably talk for hours and hours. But we’ll we’ll talk about fundraising for quality of place projects. And we’ll dive into that and much more detail since we get back from this quick break.

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Brandon Burton 12:16
All right, Dan, we’re back. As I mentioned before the break, we’re we’re highlighting the fundraising for quality of place projects in your community. First of all, I think just to maybe the light level, the field for everybody listening, so to speak. In some communities, it may be the initial reaction is, well, maybe we’re not a quality of place, maybe we don’t have anything that draws people in or, you know, really attracts people. I think we need to maybe attack that thought or maybe that misnomer. First, before we go on with the rest of the discussion. What What would you have to say, with that initial thought that some people may perceive about their community?

Dan Culhane 12:58
You know, I think that no matter what size community you’re in, you’re always trying to do something to make your community better. And so I I don’t think we’re any different than anybody bigger than our community or smaller. There’s always those quality of place enhancement, those amenities, those livability amenities that are important, because you want to make yourself as a community as attractive as you can for that next company, that next employee that has come that’s going to work at your hospital or, or your next superintendent of schools, whatever it might be, you want to you want to check all those boxes, so people choose you. And so that’s where I think we focus in our region on those quality of life assets, and how do we help support communities in accomplishing those things. So that ultimately, we are more attractive to an external audience that’s contemplating either an investment or a life change, job change, by coming to our region.

Brandon Burton 14:01
I think that’s a good point. Because whoever it is, you’re trying to attract whether it’s a new superintendent for the schools or somebody at the hospital or whatever it may be. Your community may be exactly what they’re looking for. Maybe they don’t need the huge community or the super smaller, you know, whatever you feel like might be attractive to other people. Your community does have something to offer to the right person for what you’re trying to fill for. So keep that in mind and look at those assets that you have to promote. So I love that perspective. You said having those check boxes for people that choose you so love that. So when you think of aims, think of quality of place, what what sort of projects are you guys working on around the quality of place, and then we can get into the fundraising aspect here in just a moment.

Dan Culhane 14:50
You know, while Ames is a pretty vibrant university town we still have needs and the biggest project in most recent memory that that Our organizations worked on was an indoor Aquatic Center, a public indoor swimming pool, if you will. And the community had voted down a very, very large Wellness Center, I think it was called a healthy life center. Here in our community, it ended up being close to $50 million. It just blown up to everybody had something in it. And as a result that it just didn’t garner any attention when it came to the voters. And so when that failed, the the need for an indoor Aquatic Center and market this size, it didn’t change we didn’t have we never did better with that the high school and high school have been torn down, they built a new high school, they built the new a new facility, a new swing swing facility, the AIMS is that a lot of state state championship teams swimming, but that new pool was dedicated to the student population. Now there’s a number of indoor water basins in our community because of the university, but in terms of rank and file citizens in our community that they wouldn’t necessarily have access, they needed something. And so we went to the city and said, Hey, we’ve got to figure this out. And we broke it into really three pieces, there was a state program called the Iowa reinvestment district program that we applied for the city put in a percentage of the money. And then we promised to raise the other third. And you know, that was a awesome task, but we did it. And the fact of the matter is a lot of chamber professionals like myself may think, well, that’s not our role. But again, it goes back to what what the needs are of your community. And I saw that as a need for our community. And so we pushed hard to get that done. And they’re breaking ground next spring out of $32 million indoor aquatic facility near our downtown, which will also be catalytic for the downtown portion of our community as well. And so that’s certainly a community asset or an amenity that we identified as a real need, and at the same time, will also support other things in our community.

Brandon Burton 17:10
Absolutely. I love that and being able to attack it from you know, the three different arms, as you talked about with the state program, the city, and then the chamber picking up that, that remaining third. I’m always curious, you know, with whether it’s fundraising or messaging of any sort, as a chamber tries to push out messaging or attract donors in this case, what is the messaging look like as you go about the fundraising? Did you have kind of a list of people that you wanted to target? Or was it just kind of broadcast to everybody? Or how kind of the what’s the methods behind it about the approach? So good, great

Dan Culhane 17:48
question. So in this instance, what I really focused on was our companies making an investment in this facility, and talking about how this would be impactful for them, in retaining people, their workers, and attracting workers. You know, we routinely are one of the lowest MSA is in the country for unemployment, pre pandemic, we were at 1.2%. And usually number one in the country for unemployment, which that’s great, but because you got to be known for something. But at the end of the day, you still need to attract new industry. And so for a variety of reasons, we continue to do attract industry while our unemployment rate was that low. But Consequently, there was still a need for for more workers. And so that was the that was kind of the the angle I took with a lot of our funders was I said, this is an opportunity for one more arrow in your quiver to attract that next worker, that next engineer, that next software engineer, that programmer, or that production worker at 3am. That’s got a large facility in our community. And that resonated with people because they knew that they needed more assets and amenities outside of work to attract those people. And that worked really well for us in raising the dollars for this for the 1/3 of the project. I

Brandon Burton 19:12
like that and that kind of answers. My the next question that I had is going to be how did you help these employers catch that vision that this project, this aquatic center is going to help to attract and retain employees and really see it as a workforce issue rather than a, you know, a new amenity center or a new asset to the community but really, it became a workforce issue? Was it was a well received? Did you get any pushback on it? Did you learn anything along the way about maybe how to change the approach at the next business that that you guys talked to?

Dan Culhane 19:48
You know, I, I learned, I guess what this process did was reinforced, something I might have already known. And that is the big national or international companies that are in your community. Knee. They’re not as though they’re not always as quick to support things like this their processes harder. Our best supporters were locally owned companies, locally owned small businesses and large, that really understand greater good. One of our core values here at the US Chamber of Commerce is actually the term greater good. Because there’s so many things that come across my desk, where if you really looked at a very traditional chamber organization and say, well, that’s probably not our fundraising for a public project like this, in most places probably wouldn’t be there. I raised money with another person in our community, a business leader for our airport a number of years ago. And again, making sure the airport has adequate hangar storage and things like in a new new terminal, we’re gonna have partial service here, but a small terminal building that better represents the community. That was something else, we raised the money. And again, so it was a need for our community. And we said, well, if not us, then who? And so often, I think chambers are faced with that decision, if not us, then who. And so a lot of times chambers step up, it can be for the smallest of projects, new banners for the downtown, somebody putting on the Fourth of July parade, or raising $10 million to build a new aquatic center, it runs the whole gamut. And I think that’s, that’s why chambers are powerful and effective. And every community, it’s because they step up and say, well, we’ll take care of that we’ll help we’ll support that. Yeah,

Brandon Burton 21:36
I love that. And then the example the the airport as well. And I’m sure you’ve got other examples you can point to of really creating more of a quality of place their names. As you go through the process of evaluating because I know as a chamber, you know, all the projects cross your desk, right? And you kind of have to have a filter of, yes, this is worth our time. And this aligns with our mission and purpose as a chamber, versus those that other people just don’t want to do. And they push to the chambers think I know what the chamber should do this, right. So when you look at that, because I can see where some people would say, well, this doesn’t necessarily fit directly with our mission. But how do you apply that filter as to what what is worth the attention, especially when it comes to quality of place improvements in your community?

Dan Culhane 22:24
Well, that’s that’s a tough process, because almost everything can be applied to that makes our community better. And so that’s where a board of directors really comes in and can help someone like me helped make that decision. Because oftentimes, if you ask my staff that’s sitting outside my door right now, they, they would probably all say Dan says yes to everything. And I really don’t but we say yes to a lot of things. Because we again, understand greater good. We’ve got a nonprofit radio station here in our community. We’re a sponsor. I don’t listen to it very often. But I know people do and it creates community. And so we support that. There’s a thing called the Ames tuba Christmas that happened two weeks ago, it’s a professor of music at Iowa State who puts this thing on and they they fill a 17 seat 700 seat auditorium on the I was a campus for this three times over the course of a weekend. And we provide some dollars to that to support that, again, because it’s about greater good. And so that’s, that’s probably the litmus that I put on a lot of things is, does this does this enhance our communities as our make our community better and stronger? Certainly the volunteer, nonprofit radio station, there’s, there’s, there’s community there. And so anywhere, we can help build community or support building community, there’s a good chance we’re going to try and participate at some level. It’s like a lot of things in our community. We’ve done a diversity, equity and inclusion program here at the chamber. It’s not the biggest one of chambers. It’s certainly not the leading one in our community. We’ve got a very strong city, and a very powerful university. But we’re at the table too. And so I look at a lot of things like that, and others, where if if we’re not at the table, we’re conspicuously absent. And so we try to be participant be a participant in supportive of a wide variety of things in our community. Because as a chamber of commerce as the voice of the business community in our region, we should be able to Yeah, and

Brandon Burton 24:33
you don’t need to be the driver of all the things but being at the table is important. Yeah. So I’m curious on the fundraising aspect. Do you typically when you fundraise for these quality of place projects, are you doing it internally and just having staff dial for dollars and go out and meet with members? Are you using a third party or what how do you make the approach to these come On the capital campaign?

Dan Culhane 25:02
Well, in the in the instance of the aquatic center, you’re looking at the fundraiser right now, I raised the money for that. And I don’t like to say I, but that’s really what happened. It was, it was, I was probably the best equipped to do that, you know, I’ve also been in the community long enough now that I can I can get the appointment and, and maybe lean in a little bit on some of our business leaders to say, hey, this really is the right thing to do. You know, and so I think that my tenure here, made that probably an easier process than if I was brand new in the community. And I was knocking on doors, introducing myself as the new leader of the chamber. Oh, by the way, I’d like $100,000 for this aquatic center. So more often than not even even our even our capital campaigns for our organization. Usually, I do most of that. And now there’s a rule in the in the chamber and economic realm world that says, the staff should never be asking for money, because they’re asking for money for their salaries. And I understand that, but at the same time, I do think more often than not staff and the president and CEO of the organization, typically know the numbers better than anybody. And so they can articulate the best. And that’s why I won’t argue with anybody about what’s, what’s the right way, the wrong way. But I would just say that, in our instance, my senior leadership team and myself are probably best equipped to talk about the finances of the organization, far better than anybody on my board of directors. Yeah,

Brandon Burton 26:35
I would agree. And I think as you’re out making those asks and visiting with the businesses, they see the passion, they see your commitment to building the community. There’s no question about what does Dan do for us anyway, right, like you’re out there working it and, and building on those connections, and really seeing names grow and develop, and that, you know, match the vision that you would see and hope for?

Dan Culhane 26:58
Well, you know, as we were talking before we started the day, Brandon, you know, you can’t, you can’t fake it in any business really, right. You either you either are well set well suited and match to it, and have a passion and a really a real desire to see. In this case, a community to get better, or your business community get better. It just can’t fake it. And if you’re faking it, people will know right away. So passion is pretty important in any any job, but certainly in the chamber business.

Brandon Burton 27:27
I love that. Is there anything else is in regards to fundraising and quality of place projects that we might want to consider going forward? If I’m just picturing the Chamber’s listening that have projects kind of crossing their desk or maybe floating in their mind? What are some of those things to consider before moving forward or as you move forward with some of these projects?

Dan Culhane 27:52
Well, you know, you can, you can talk about raising a lot of money, like for an aquatic center, or you can talk about raising money for a new program and site or chamber. I think you’ve got to develop a plan. And you’ve got to articulate why it’s important, why your community needs a why your chamber needs it, why your chamber needs a Workforce Program, or why your chamber should do it in our city leadership, business, whatever it is, why you should add another employee, you have to be able to lay out a plan for how that will positively impact the chain your chamber, but also your your community, and your business community and your members. And so I think that that’s the key to doing anything related to trying something new, is Think it through a similar plan and doesn’t have doesn’t have to be a 20 page document. It can be I’m kind of an executive summary kind of person. It can be a one page that says here’s why this is important. And then really understanding what the what the what the the problem is you’re trying to solve, or the opportunity you’re trying to capture, and are being able to clearly articulate why that’s important, whether it’s to your board, or to local elected officials or the broader community. I think that’s the key to doing anything related to fundraising or starting new programs is being able to, frankly sell it in a manner that shows the true value of moving forward.

Brandon Burton 29:19
Yeah, I don’t know that I necessarily like this. This example, but when you think in politics, you know, there’s a new piece of legislation that’s being discussed or something’s being presented there. Politicians are really good at getting their talking points in order. And their staff talks about it’s almost word for word, you know, they’re just last step and barrel you know that exactly what they’re gonna say. And I see that being very similar to if you’ve got a program or initiative that you’re trying to raise funds for. Your whole staff needs to understand this is the why this is how it’s going to enhance our community. Here’s the main points about it. So if anyone if anyone gets a call And when they’re standing in the line at the coffee shop, or, you know, taking their kids to soccer practice and somebody asks him that it, boom, they’ve got the answers, they’ve got those talking points, you can go right to it, and being able to do it with a passion. So the pizza recipient hears that and thinks this really is something of importance, and then need to give some give some attention to this.

Dan Culhane 30:21
That’s exactly right. Yeah.

Brandon Burton 30:24
But I think that’s, you know, some great points, a lot of value there for listeners to, especially as they tried to level up the quality of place in their own communities and going about fundraising for it. As we start to wrap things up here, I wanted to see if you had any maybe tip or action item for listener who is looking to take their chamber up to the next level, what might you suggest for them?

Dan Culhane 30:52
I would suggest that people lean in lean, and other volunteers, and probably more importantly, lean in on your peers, you know, I, I still have people that I lean on, and say, Hey, I’m not sure if I should do this. And so I’ve gotten mentors out there even for being as in this business, as long as I’ve been in it, I’ve still got peers that are older than me, they’ve been in this business longer than me. And there’s value in that, you know, we want to put a smile on someone’s face, ask ask for their advice. And when someone want to appear, calls me whether I know them or not, I’ll always take that call. And because people have always taken like, and I think the chamber business can be a lonely place, you know, there, you don’t have three, three counterparts in your community, you can go talk to, you need to reach out across across the geography to be supported by others. And so I think that’s where I think I’ve been successful is I’ve never been afraid to ask for advice, or ask for help. And on the flip side, I’ve also been quick to help others, because I truly want people to be successful in this industry, because I kind of stumbled into it. And it’s a it’s a wonderful industry. And it’s it’s a lot of fun. My days are different. Always. And as we talked earlier that yes, there are curveballs. But you know, at the end of the day, then they’re not insurmountable. And I think business leaders, members, local elected officials and people like that, they understand the importance of the work that chambers do. And they want you to be successful too. And it’s a lot easier for, for them to understand what you’re doing if you’ve got an open line of communication. And you’re also, you’ve got a level of humility, where you say, we don’t really I don’t know about that today, but we’re gonna figure that out. And you call your peers.

Brandon Burton 32:59
And I love that. That’s a great piece of advice. And we’ll we’ll give you a chance here in just a moment to share your contact information. So people can call them put a smile on Dan’s face and kind of learn more about how he’s doing things, their names, but I wanted to ask is we look forward to the future of chambers? How do you see the future chambers and their purpose going forward?

Dan Culhane 33:24
So I think that chambers will continue to have to find new new sources of revenue. That’s probably the biggest, biggest key, we’ve certainly seen a bit of consolidation. We’ve we’ve picked up some smaller communities, economic development and chambers here in the last few years, primarily because there was a time where one person could do everything. And that’s just not, that’s just not practical now, you know, and so I think continuing to look for ways to partner regionally, but also continuing to diversify your revenue streams. And that’s going to be an ongoing challenge. Like in any business, and I think that’s what a lot of chambers don’t always think about is that they are a business just like your your local manufacturer, the shoe store down the street of the flower shop. We’re this is a business. And so how do we continue to diversify our revenue so that when one one source dries up, this new source takes care of that. And so I think chambers will always have a role because communities need leadership. And chambers are a great place for leaders to be born. You know, I, I think as I’ve gotten older, I’ve actually seen my ability to help mentor my board chairs and my board members, who more often than not now are either my age or younger. And it’s might be their first our first entrance into a board leadership role. And so fostering that in In developing those leaders, it’s really important, not only for your chamber, but for your community. And so whether it’s diversifying your revenue, or building leaders in your community, I think chambers will always have a role. But we have to continue to evolve, just like our businesses do.

Brandon Burton 35:18
I love that. As you’re giving that vision of your future of chambers, we could have talked the whole episode about different revenue streams, for chambers and kind of ideas there could have talked about mentoring, you know, those future leaders in your community that’s so important, maybe a little uncomfortable, you know, the first couple times you do it, but as you catch the vision and see, and kind of, you know, help these people progress along their path to being a leader in your community. So important. You’d mentioned before there is a certain loneliness in leadership, but you help bring those along and help them kind of catch that vision you’ve got others to talk to, and then maybe they won’t be so lonely once they’re in your place down the road. I don’t know if I cut you off. It looks like you had something to say. Maybe, please. Okay. Okay. So, before I let you go, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect and, and maybe learn from you as a mentor, just you know, learn more about how you guys are doing things, their names, what would be the best way for someone to reach out and connect, you

Dan Culhane 36:29
can connect me and connect with me in a variety of ways. Again, my email is dan@ameschamber.com. You can call my office at 515-232-2310. Or the best place to reach is my cell phone 515-290-0447. You can find me on LinkedIn, Facebook, Twitter, all those things. I’d love to talk to you. I might learn something, there’s a good chance I’ve learned something from you. And so this, this is a great business, I encourage people to engage. I’ve got a lot of young people that work for me, which is awesome. I’ve had four people leave after a few years of me and run from chambers of their own. And that’s really gratifying to because I think I’ve helped them see that this is a really good professional career path. And so please give me a call. I’d love to talk. And Brandon, I appreciate you and, and you give me the opportunity to be on your podcast today.

Brandon Burton 37:34
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Portland Metro Chamber-2023 Chamber of the Year Finalist with Andrew Hoan

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
To learn how Community Matters can support your chamber with your next publication. Please visit communitymattersinc.com/podcast To request your free media kit and request a proposal to find out what kind of non-dues revenue you can generate.

Learn how you can partner with Community Matters, Inc. to produce your next Chamber Directory, Community Guide or Map.

Our guest for this episode is Andrew Hoan. Andrew is the President and CEO of the Portland Metro Chamber, which was also a Chamber the Year Finalist last year. Andrew joined the organization in 2018 with years of successful business association executive leadership experience. Previously, Andrew served as the President and CEO of the Brooklyn Chamber of Commerce, which was a word of the 2017 New York State Chamber of Commerce of the year. He’s a resident of Rose City with his wife Karina and children, Theo Rocky and area. For those of you who listen to the podcast for a while may remember Andrew from last year’s chamber, the year finalist series if you want to go back and check that out was episode 185. But Andrew, I’m excited to have you back with us on Chamber Chat Podcast, congratulations to you and your team for being selected again as chamber in the year finalists. Love for you to say hello to the audience and share something interesting about yourself so we can get to know you a little bit better. Sure,

Andrew Hoan 3:12
thanks, Brandon. And hello, everybody. And just thrilled to be back here for several reasons to be on the podcast, of course, but then also to be a finalist for chamber of the year. And it really is it’s a super honor. Because you realize that chambers everywhere, especially in big cities are facing so many challenges, and working so hard to bring our communities back and to be positive in a post pandemic world. And it is not easy. And so to be in consideration is an honor. And we’re up against Boston Orlando, which are incredible cities and awesome Chambers of Commerce. So we’re excited to go to Salt Lake City and compete but also just to be in that mentioned is exciting to be on this show to talk about is even better. So you know, for those that don’t know me, I feel really special because I’ve gotten to see and live in different parts of the world. I was born and raised in Milwaukee, Wisconsin, which we call the fresh coast. And then I moved out to Brooklyn, New York for nearly two decades. So I lived on the East Coast. And then my wife was recruited to come out here to Portland, Oregon. She’s a incredible physician and surgeon and so we’ve made our home here on the Left Coast. For almost five years. I started my job precisely five years and four days ago. So it’s been a wild ride. And that’s a little bit about myself. Well, happy

Brandon Burton 4:38
chamber anniversary there. Portland. will tell us a little bit more about the Portland Metro Chamber just to give us an idea of the scope of work size staff budget just to kind of prepare us for our conversation today.

Andrew Hoan 4:55
Sure. So the Portland Metro Chamber was founded in 1870. So we’re 153 years old, and it’s had an a storied history throughout throughout the years. And the modern iteration came about in 2002, where the downtown business group and the Regional Chamber of Commerce decided to form an affiliation and legal binding agreement between the two. And ever since then we’ve been known as the alliance. And so our modern chamber was established in 2002. And today, between the three affiliates that make up our alliance, the chamber, downtown Portland’s Business Improvement District, and partners in diversity, which is a diversity, equity and inclusion workspace effort. We have nearly 30 staffers, we have 2200 members, and we serve the 213 blocks of downtown Portland, with Fishel downtown business improvement district services like security and cleaning and retail promotion and marketing and things that you want downtown’s to be. So that’s who we are. And we just launched our sort of newest name and brand identity, we brought forward the the chamber name again, because it was sort of hiding in the background. And we also launched the three year strategic plan as well, simultaneously. So we get to the sort of be in the position now, to be proactive and looking into the future. But that’s a little bit about ourselves and about where we’re going.

Brandon Burton 6:32
Awesome. Yeah, I remember last year, the downtown Yeah, portion of the work that you guys do really caught me by a little bit of surprise, it says a chamber that that’s not something you normally hear chambers doing, but something you guys take on and then are in our managing well. So that’s, that’s definitely unique. So the way that I like to structure these chamber, the year finalist interviews is to really focus our attention on the two programs that you guys submitted on your chamber, the year finalist application. So maybe just at a high level, mentioned what the two programs are, and then we can circle back and a little more depth on each of those.

Andrew Hoan 7:15
Sure. So I’ll start with the first one. And it’s it’s unusual to hear good tax news for businesses, especially out here on the West Coast. And so I’ll start with our successes, on something that took a whole lot of time and effort. And that is completely reforming the business tax codes here in the city, county and our metro region, which is a government body as well. And the result, the headlines are this, because of our actions. The year that began here, 2023, every locally headquartered company will see their business taxes go down. And before this year, we had the unfair condition where businesses that that were from other places could operate in our community and not pay local taxes. And so clearly, that was unfair. And so we reached an incredible, call collaborative opportunity with our local governments, local elected officials to synchronize and change all three levels of governments tax codes simultaneously. And it took two years to do this, it took a lawsuit, and it took a lot of elbow grease. But we got to where we wanted to where all government side in their best interest to support their local business community, noting that it was not going to impact their revenues, and that it was going to strengthen our economy. And so this happened at the very tail end of 2022. And we were able to share the good news with our members and the region. And beyond that Portland, Oregon, and our region can work together on tax reform to the benefit of our local employer community, and that it wasn’t us versus them conversation. Again, though, it did involve a lawsuit. So there was a little bit of angst there at the same time, not gonna lie. And it created what I think to be the conditions to further improving the tax conditions for our business community here. And it’s no secret that we pay very high taxes in this region. Voters have elected to do that time and again, but it was it was too much in our community, our business community, our economy were hurting. And so this was a collaboration and then I think, a shared victory by all three governments that we were very proud of. And we built on that success ever since then. And I’d mentioned before we started talking that just this last May, we were able to, for the first time in over a decade, as the Chamber of Commerce, defeat a local citizen. tax initiative that was just really, really wacky. And we not only defeated it, but the victory margin was 80% opposed to the new tax and 20% in favor. And so I would just ask anybody to think about whether or not anyone’s agreed at 80% on anything in any community of late. And to note that Portland, Oregon, where, you know, socialist registration is out numbers, Republicans in our community was able to defeat a tax measure that that squares with your perception. And so I’d say not only did we reformed taxes, we prevented new ones from happening. And now we’re having really honest and open conversations about what’s the right thing to invest in as a community, whether we’re overburdened, and that doing it in a way that’s super antagonistic, but more collaborative, and focused on what our core issues are. So that’s, that’s number one that may need

Brandon Burton 10:51
to file in amendments with your chamber your application to be able to include that part, right. But eating? Yeah, it’s true.

Andrew Hoan 10:59
We thought about it, you know, and it was the success to was shared by a lot of people it was, you know, we have citizens initiative, like a lot of communities do. And people endorse or, you know, either side, yes or no. And what was a point of pride for us in this effort was that almost every single elected official in our region joined us. And usually, we would be in these opposing sides on tax issues. But I think we proved from last year when you work together to reform taxes, that it can be a win win. And so I think we built trust. And then we built on that trust so that they were able to join our side openly, and then involved community groups, specifically culturally oriented organizations that don’t traditionally take sides on taxes, but that we had also build trust and relationships with so that they were our chief spokesperson. And it wasn’t the business community saying no new taxes. It was our Asian Pacific Islander community, our Hispanic and Latino communities. And you know, our Congress member was one of our chief spokesperson, Earl Blumenauer, who’s not exactly a conservative anti tax leader. So we had great success there. And we’re gonna keep working on it and keep building trust and collaboration on these issues that impact our businesses.

Brandon Burton 12:16
So I’m curious with that initiative, what, what really no, we’re kind of going out of format here. I wanted high level and then details we’re getting into the details. So yeah, what was that driver that made you guys society needed to focus on tax reform in your city, the county and the Metro

Andrew Hoan 12:33
is so unfair on the surface, and we had a complete disconnect. So the business taxes that were created locally, we’re not aligned with our state business taxes. So it started off as sort of basic, this is just bad policies, you just looked at the surface of it. And you know, you’re a company that’s that’s headquartered in Portland, and you’re paying one kind of tax to Portland, and you’re paying another kind of tax to Oregon, and just was creating a sort of administrative mess. So you had a good problem statement. And then secondly, you looked at a company that might be safe from, you know, not to pick on Arizona, but let’s just call it a law firm from Arizona. Could be sir, you know, serving a client here in Portland. And a Portland law firm serving a client here in Portland, and the Portland law firm was paying an Arizona one wasn’t. So there was just fundamental unfairness there. And so by capturing out of state activity here locally, by doing what’s called market based sourcing for our taxes, we were able to capture that out of state activity, which again, it just was principally unfair, and most other locations had moved to that type of taxes. And we were the only organization that could do that sort of really heavy, frankly, boring work. But that was really important to our members absolutely no, resulted in the net savings, because that same Portland firm now is paying less in taxes versus the Arizona which is just getting to parity with a local companies. So there was there were that problem statement that just we couldn’t get away from, and we’re the only entity that could could drive it. And then it was for our members, they are going to see significant financial benefit from this. It’s not a lowering of the rates. It’s just fairness that allows their burden to be decreased. And it was just a matter of convincing the governments that it was a win for them to because when Oregon did this the state, it resulted in a net increase in revenue to the state. And so we were able to demonstrate that hate past can predict the future. You win, we win our companies win this is this is a win win. So it was just a matter of getting through the hard work of opening people’s minds to doing tax reform work and not thinking about it like it’s it’s an antagonistic experience, but a collaborative and positive one where everyone can win.

Brandon Burton 14:52
Yeah. Now that that program that tax reform definitely makes a big impact throughout the entire metro Oh yeah, like you explained the city, county and Metro. And so I’m thinking we need to kind of shift gears into your your other topic and let’s dive into that as soon as we get back from this quick break.

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Donna Novitsky 17:31
Howdy. It’s Donna Novitsky here, CEO of Yiftee. Fun fact about local businesses, did you know that small businesses employ 57% of the US is non government workforce. Many of these small businesses are your Chamber members, we are here to help you help them. As you heard last week, we do digital gift cards for 500 plus communities and we call them community cards. Our chamber partners get a custom gift card branded for you that works exclusively in your member stores. The program is free for you and free for your members. We even give you reports so you can tell them how much business you brought them. Sign up for a live Zoom demo with me or one of my teammates yiftee.com/demo or email sales@yiftee.com. That’s why yiftee.com. That’s it for now back to the show.

Brandon Burton 18:25
All right, Andrew, we’re back. So what is the second program that you guys submitted on your application for chamber the year?

Andrew Hoan 18:33
Sure. www.OregonStateofSport.com. And as someone who moved here from the outside, you know, there’s a big difference in culture between Brooklyn, New York, and Portland, Oregon, it lasts similarities, but one of the big cultural differences is that Portlanders are very demure, you know, they don’t want to talk about their successes, they want to be humble. And that’s that, to me is a positive value. And in Brooklyn, you know, you go to Brooklyn, and people are like, Hey, I’m from Brooklyn, and you know, this is the greatest city on earth and don’t mess with us. And so I think it’s interesting, because when I came here, you know, you realize that the region had completely failed to capitalize on the thing that it is truly better than anybody else had, which is what we design the world wears. And whether you’re in outdoor, you know, high adventure activities, or you’re in fitness, you know, you are either climbing on Metolius gear, or you’re running in Nike sneakers and and what we make and wear and design here, everyone is wearing and yet nobody knows about that. So there’s a fundamental disconnect between our economic strategy and the way we market our region, and our own sort of cultural desire to be humble and not talk about our successes. Have, we decided coming out of the pandemic that we needed to focus on a new economic strategy that was predicated on our strengths. And it is one thing, but it was going to be a Portland, and valus are collaborating along with our state partners, and so we formed a quick analysis of proved what we all know that we have more companies, we have more employees. And we produce more economic outcomes in the athletic outdoor team and recreation, business ecosystem than any other place in the country. And that we wanted the world to know. So we launched this brand, this name, this website that’s focused on all the things you want, business attraction, growth work workforce development partner with academic centers, and cross regional collaboration, in part inspired by the work of our peers over in North Carolina, that has been branding themselves in a way the Research Triangle for a long time. So there’s this sense of focusing in on cluster based economic stress assaults and good outcomes for your business community and grows local businesses. And so after we launched this analysis, and this branding exercise, we’ve gotten to work on the policy front. And this has been adopted by our city’s economic development corporation, our region’s economic development corporation, we have a task force bill that’s nearly out of the state legislature right now to establish this as direction for our economic focus for the state. And we’ve had huge wins locally, where it’s pivoted the entire way that our local governments have thought about economic development, where they are pairing their objectives with supporting the state of sport ecosystem. And that’s resulted in simple things like huge wins on events like Formula E, which is going to be happening this weekend, specifically, because we’ve focused on attracting these major athletic and team based conferences and competitions to an entire expo center that is now going to be repositioned, and repurposed as an indoor athletic competition facility, one that will be unrivaled in the entire west coast, because we’re capable of hosting these types of large scale events. And we proved it last year, with the world Track and Field games, they came here for the first time to America. And right here in Oregon, where the first Nike was produced over in Hayward field in Eugene. So we’re building on our strengths. We’re converting that into a real economic development synergies and major investments by our local governments. And we see this as a huge potential to build on the economic engine that’s already driving growth, and to catalyze cross regional collaborations between places like bend and Eugene and Portland that didn’t always work together before, even though that’s we’re the flagship city. But they’re the places that have the major academic centers and the research campuses. So this is about borrowing from other people’s playbooks building on our successes and being a chamber that leading an economic development strategy, because the private sector knows how to get this done. And so we’re putting our voices first. And we’re bringing our governments along with us,

Brandon Burton 23:25
right. Now, to me, it makes a lot of sense. And you’ve got those other models that you can look at, like you mentioned the Research Triangle, North Carolina. And it makes a lot of sense to bring those synergies together. How has it been received throughout the community as a, I guess, community at large, right, because it’s a large area that you’re talking about. But from you know, those those natives to Oregon who may be a little hesitant to be boastful or to showcase you know, the good positive wins, things that are happening, how’s that been adopted and kind of changing that mindset of, you know, we’ve got something special here to show off to the world.

Andrew Hoan 24:06
I think that it’s now become a marker, because and I’ll give examples of this. Portland is in line right now, to attract a WNBA franchise, and our United States senator who’s the Chair of the Finance Committee, US Senate, Ron Wyden is working with us and our coalition to do the attraction of a WNBA franchise to Portland, and it fits all the things that we care about. So it’s about aligning our values and our culture, along with economic strategy and doing in a collaborative way. And we’re making that hard pitch right now to attract a franchise. Secondly, we’re also in line for a Major League Baseball franchise and so we have an MLB initiative here. It’s really going to be us on the West Coast and maybe a couple other cities that are vying for an expansion team but we are laying the groundwork now with our partners in government. To build a new stadium here in the city to acquire the land that makes that happen, and to make that hard pitch to the commissioner’s office about why Portland is the right place. So what it’s done is it’s just sort of the light bulb went off, you know, everybody’s like, Oh, right, yeah, we are the center of athletic and outdoor activity. And, yes, these big franchises are exciting. But who wouldn’t want to be a WNBA team in the place where Air Jordans were great. You know, come on, it’s just an incredible opportunity. And, you know, we really are in the Pacific Northwest, we don’t have that sort of galvanizing team base right now. Because you know, if it’s not in Seattle, or in Portland, it doesn’t exist. And there’s a lot of space between us and the rest of the country. But we’ve seen that the community embraces this type of economic development strategy already, because they’re just ravenous fans. And I’ll give an example, Major League Soccer opened up here, you know, over a decade ago, and the Portland Timbers and thorns are unrivaled successes, the thorns is, I think, arguably the most successful women’s soccer franchise on earth. And the brand and imagery in the fan base, loves and embraces the team. And it’s just to us the revelation, that community is already there. We in the business community just needed to sync up with the way that people in Portland felt about themselves for so long. And to give it a name and a brand and identity. So now all these efforts are finally working together in a way that is super collaborative and is going to move the needle if we land these two franchises, they’ll be game changers for

Brandon Burton 26:46
quite literally game. So that is super exciting. And I guess you need that balance after working on all the tech stuff, right? The super boring, the super exciting, you got to get out of that contrast. No these things they don’t happen overnight, right like to be able to be in position for Major League Baseball franchise or WNBA franchise, like if you guys weren’t already doing things well in that in your community to be able to attract the attention and be be a major player in that the running for these teams. It doesn’t happen overnight. So this is exciting stuff. I’m going to be, you know, keeping my eye on on Portland and seeing what happens here the next, you know, short future. But as we start to wrap things up here, I wanted to give you an opportunity to share maybe any tips or action items for listener who is really wanting to take their organization up to the next level what what kind of tips or advice might you offer to them?

Andrew Hoan 27:52
You know, I think reflecting now, five years into this job and the conditions of the city, our policy and our effectiveness five years ago versus where they are today. It was a really hard transition for me personally to come to Portland, where it felt like the business community was reviled that the job was impossible. And we couldn’t get anything done today feeling like there’s nothing we can’t do, we just have to be selective about what we engage in. I think what has borne the most fruit, which I believe is the thing that no chamber person should ignore, is to understand that you are inheriting an instance that will live beyond you. And that you have to focus on the fundamentals to be able to do the stuff that we’re talking about today. And when I mean fundamentals, I really mean inwardly looking staff and board development. And I look at our board now versus where it was five years ago. And this is not about somebody did something bad five years ago, it’s just we didn’t have strategic direction, we didn’t have goals in terms of behaviors and outcomes on our board. People didn’t understand how we’re making decisions. And it took a lot of time, effort and energy to build a strategic thinking on our board. That right now I can say looking at it five years on is what actually allows us to do the things that we do and it gives us the authority and influence that we need to be able to do our work externally. Because we have the weight of a highly functionally functioning collaborative board. And then secondly, on the staff side, you know, I think this gets right now everyone’s talking about building corporate culture. And you know, I think it’s almost become a cliche now but we have all gone through this unbelievably impactful experience last three years and staffs across every organization chain numbers are part of that have really gone through their own emotional journeys, physical ones tragedy, you know, political upheaval, you know, everybody’s feeling that impact about where we are as a society. And so as a chamber leader, and executive, you got to take care of your teams, because I look now at our staff, they work together, they support each other so that they know if if, if, for whatever reason, they’re dropping balls, or they’re just maybe lagging, or something’s impacting their work, or they’re stressed out and challenged, that people have their back. And that’s really a good thing. So staff and board, don’t ignore it, focus on it, and every investment you make into those two buckets will pay dividends in the long run.

Brandon Burton 30:50
I love that, that, uh, that response seems well, so well thought out. And the things that really stand out to me is, like you said, when coming in there and looking at some of these tasks as being impossible to now kind of be an unstoppable, right. Collective, but also looking at at the institution, you know, living beyond you, I think that’s huge to give that perspective, and, and we’re all making that that impact right now. And in your moment of time, but what you’re building and the community around you is going to live on well beyond you. That’s powerful. So maybe along those lines, how do you see the future of chambers going forward and their their purpose going forward?

Andrew Hoan 31:36
Well, you know, I think about chambers, I think about, you know, I’m biased towards the fact that we tend to represent, you know, large urban centers, you know, I think that’s probably most people know that every single city, big and small, has a chamber of commerce, and states do as well. But I think most people really connect with their local Chamber of Commerce, because it’s like, Who can I trust to tell me about what’s happening in my city and in my town, and chambers tend to be that unassailable voice of reason. And I think of it now more importantly, because cities and downtown’s we’re looking at very differently. You know, the, what happened with the pandemic and hybrid work will completely up and what happens with urban centers in the future. And I think that’s the Chamber’s of the future. Where we are today has never been more critical and understanding our downtown’s and downtown’s matter, because they’re where everybody comes together. They’re welcoming places. And right now they are hurting. I don’t know one city anywhere in this country that isn’t feeling that there’s something that’s really challenging the fundamentals there. And I believe in cities, I believe in urban centers, and chambers play a huge role in thinking about what comes next. And so the chamber the future, is focused on how do we future proof? How do we adapt, learn and create a more vibrant center city for all and I think that’s what we all need to be focused on talking about as we move our organizations into the future.

Brandon Burton 33:18
Yeah, I think that’s a that’s a good vision, looking forward. And hopefully, we’ll prove out well, his chambers have that focus on on the downtown’s and the city centers. And I wanted to give you an opportunity to share any contact information for listeners who might want to learn more about how you guys are doing things, they’re in Portland, what would be the best way for someone to reach out and connect with you? Sure,

Andrew Hoan 33:44
you can reach out to me at andrew@portlandmetrochamber.com brand new email, but serves the same purpose. And I love to hear from people across the country. We love to work with other chambers. And so I would love to hear from you and reach out and happy to grab a virtual cup of coffee or if you ever in Portland, we welcome you in our home. And we have a beautiful office that overlooks this resplendent environment. City and say you’re always walking with us.

Brandon Burton 34:16
Awesome. I appreciate that. We’ll we’ll get your email in the show notes as well. But everybody got to take Andrew up on that offer of that virtual cup of coffee or, or just learning more about how they’re they’re doing things. They’re in Portland. But Andrew, it’s been a pleasure having you back on the podcast and talking all good things Portland. Wish you and your team Best of luck as chamber the year and I look forward to chatting with you next time.

Andrew Hoan 34:46
Thanks so much, Brandon. Take care.

Brandon Burton 34:49
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