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Category: Staffing

Paid Internship Programs with Rachel Beld

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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Our guest for this episode is Rachel Beld. Rachel is the president and CEO of the Vista Chamber of Commerce in California, where she leads efforts to support local business growth and community development. With over 20 years of experience in economic development, strategic planning and program management, she has expanded the Chamber’s impact through workforce development programs like the velocity summer internship program and so Cal, which stands for student opportunities for awareness and learning. Rachel is a strong advocate for smart growth in housing, health, health care, access, child care, solutions and infrastructure improvements, all aimed at attracting and retaining talent and Vista. A first generation college graduate with a bachelor’s of business administration from National University, she is passionate about fostering a collaboration between businesses, local government and community partners to ensure a thriving future for the region. Rachel, I’m excited to have you with us today here on Chamber Chat Podcast. I’d love to give you the opportunity to say hello to all the Chamber Champions who are out there listening, and to share something interesting about yourself so we can all get to know you a little better.

Rachel Beld 2:21
Thank you, Brandon, hi everybody. Hi Chamber Champions. I’m Rachel Beld. And I guess something interesting about me is I love going to concerts. I go to a lot of concerts. Some people take vacations. I go to concerts. So that’s something interesting about me. I love live music, all different genres.

Brandon Burton 2:40
So about how often do you find yourself at a at a concert?

Rachel Beld 2:46
Well, they come in clusters. It seems I might go a month or two without a show, and then just over the last two months, I went to 12 concerts. So they come in clusters, which is not friendly for my wallet, but some a show will pop up and I’m just, oh, I can’t miss it. I have to see that person, or have to see that that group. So, so what’s

Brandon Burton 3:07
been one of the best ones you’ve been to? If you had, oh gosh, like the best one? Well,

Rachel Beld 3:13
I mean, there’s so many really great concerts. I mean, I took my daughter to Eris tour with Taylor Swift, that was amazing. But also, I think a bucket list for me was to see Paul McCartney and I had amazing seats. And I don’t know, singing, Hey Jude, with Paul McCartney and 25,000 of your closest friends was a pretty surreal moment.

Brandon Burton 3:36
That is cool. Those are, those are both great, great concerts. But I also

Rachel Beld 3:40
love really small shows too. I don’t just see big things. I like local folks too.

Brandon Burton 3:45
Yeah, that’s awesome. Well, tell us a little bit about the VISTA chamber, just to give us some perspective before we get into the topic of our conversation today, give let us know about the size of the chamber, staff, budget, scope of work, just to kind of set the stage.

Rachel Beld 4:01
Sure, sure. So the VISTA chamber, we’re in North County San Diego. We are 101 years old, which is great, because I don’t feel like I look a day over 95 so that’s good. And our we have about 550 members our budget. So our budget has grown pretty significantly in the last few years, partially because of some of our workforce development initiatives, but our budget is 1.2 million. We have a team of six, and that includes a workforce development employee as well a coordinator. And we are in North County San Diego, and there is a there are quite a few chambers in our area, and all of the chambers, we all offer a little bit different flavor, and we’re all friends. So each all the chambers in North County San Diego, the CEOs, we get together once a month for breakfast and to collaborate and talk about regional issues, which I. Think is unique and special. North County is really collaborative in a lot of industries, but the chamber world, especially, I

Brandon Burton 5:07
think that’s so important, especially in certain parts of the country, where you have people that may live in a certain area, but they primarily work in another and there’s a lot of value in collaborating and making a stronger larger community. All together. Now that’s, that’s fantastic. And I learned before we hit record. You guys have a podcast too at the VISTA chain. We

Rachel Beld 5:30
do, we do it’s, it’s actually called the velocity the VISTA chamber podcast, and we interview the movers, shakers and change makers impacting VISTA and beyond. So it’s fun. Check it out.

Brandon Burton 5:41
I love it. Big fan of chambers podcasting.

Rachel Beld 5:44
Like it

Brandon Burton 5:46
whenever I can.

Rachel Beld 5:46
Thank you.

Brandon Burton 5:48
So for our topic, for our conversation today, we decided on the topic of focusing on the paid internship program that you guys do there at the VISTA chamber and and I think there is, as we get into it, there’s lots of elements of it that can be replicated at other chambers. So get ready to do some R and D as we get into this episode and rip off and duplicate some of the things that Rachel and her team are doing, and we’ll dive into that as soon as we get back from this quick break.

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All right, Rachel, we’re back. So I love the idea of paid internship programs. I mean, I love the idea of internship programs, really, but if you can pay these interns, make them feel recognize the value that they bring to an organization is that much better, but also to get the buy in from schools and the business community and all that. So talk to us how you guys have gone about structuring this, getting the buy in from all the different parties and in the successes you’ve seen from it. That’s what everybody wants to know about,

Rachel Beld 8:37
right? Sure, sure, if it’s okay. I want to start with the kind of the idea for the program, because I think that really influenced how we developed the program. And so, you know, back during COVID shut down, and shortly thereafter, you know, a lot of our members were struggling to find talent, especially at the entry, entry level talent, and we were hearing, you know, for everyone, that they were having a hard time hiring. And then also, around the same time, I was working closely with our school district and our superintendent, and we’re talking a lot about students, and data around students and Vista, a pretty significant number of our high school students have paying jobs while they’re in high school. And then also, the statistic was something like 94% of Vista Unified graduates need some sort of paying job after they graduate high school, whether they go into two year school, four year school, grade school, they need some sort of working paid opportunity in order to keep going to school, or they enter the workforce completely. And so, you know, thinking about our businesses needed talent, our students need jobs. And just thinking about about connecting those dots. And at that time, the city, our local city, was going to receive a pretty. Significant amount of ARPA money, so COVID Relief dollars. And so I had this idea that maybe we could help businesses who were strapped for cash have some additional talent, help students connect with businesses in our community, and maybe we could use some of those COVID Relief dollars to fund the whole thing. And so I went to our city council and I gave a proposal. Actually proposed a lot of things, but this one stuck. And, you know, I went to our council and proposed this program and asked for a chunk of money to as a beta test to get this going. And so, and let me also just say that I grew up very low income. I grew up in a family where I worked basically full time since the time I was 15, and I had an opportunity in high school to intern as a as an unpaid intern at our local hospital. And when I told my parents about the opportunity, my dad said, Well, really need you to work over the summer to make money. You need you can’t we need your we need your help in this family. And so I had to turn down an opportunity that I think could have been important to me at that time, and so that that also really weighed into this idea of paying students for the summer. We don’t want someone to quit a paying job in order to have an opportunity to advance their their career exploration. So anyways, the city Vista gave us a grant. We were able to launch the program, and the grant funded it for about two years and for two, almost two, almost two full summers and and so then, and basically the program exists so that we hire students as chamber employees. We hire them as chamber employees. We cover the workers comp, we cover the insurance, and we match them with businesses that that match their career interest. And the students work 100 hours over the summer months, and they’re paid by the chamber, and they’re assigned to, you know, an offset, you know, a business location. And they work, they get mentorship, and they have the opportunity to work, and we picked 100 hours very strategically. The 100 hours was so that the students could keep their other summer job, but work 100 hours over about an eight or nine week period. It’s easy to do that, but also it’s enough amount of time that you can do a meaty project, you can really get a good understanding of whether you like this career or not, whether it’s something that might be interesting to you. So the program started small, you know, we had about 42 kids, and then we had 50 something kids, and then year two, I started our schools. Our school district was really excited about the program, and we were looking for additional funds to keep it going, and the school district said, you know, we have a responsibility to our students to provide career exploration opportunities, and we love what you’re doing, and so we want to fund the program. And so we’re going to contract with you, and you’ll fund, you know, run the program, we’ll pay for it and and then also we can expand our partnership so that for the four credit internships that are offered during the school year, the fall and spring semester, or for credit, maybe the businesses, there’s some connection there where they want to take four credit interns and then they do the summer, you know, paid program. That was a long answer to your question. I apologize for rambling on, but I love this program so much, and so now that the ARPA funds are gone, that we now have entered into a partnership with our school district. And year three, we had 74 students participate, and our goal is to our goal is just to keep growing the program. So I’ll pause there and see if you have a question.

Brandon Burton 13:43
No, I think that’s fantastic. That gives some some great groundwork for the idea how the funding comes that’s always important when you talk about paying interns, where, who’s going to pay for it? Where does that come from? So having the access to those ARPA funds is great. But then for long term, to be able to partner with the school district. The question comes to mind, about the students that I assume there’s an application to apply for the internship program. In the application, are they saying the type of work that they would be interested in, the career paths that they enter they have interest in? And then who is selecting the students. Is the school district involved with the selection now, with them funding it, or how does that look?

Rachel Beld 14:26
Sure, that great question. So there’s kind of a long ramp up to the summer program. So right now, our workforce development coordinator is going to all of the high schools. So we have three comprehensive high schools and two alternative high schools in the district, and then we have some charter schools and other schools that they’re allowed to participate to. So basically, the student attends a school district school, or they live in Vista, they can participate in the program, and the students have to be going into their senior year. So we’re targeting juniors right now that we’re looking that we’re reaching out to. And so right now. Our workforce development coordinator Karen is out talking to students and getting generally some some general sign up interest, general interest sign ups. And we’re asking kids what kind of industries they’re interested in. So then at the same time, while we’re ramping up for the spring for sign ups, we’re looking for businesses in those industries, so that we are kind of queuing that up, and then there’s an application process, both on the business side and on the student side. So, but it’s, it really is student driven. And so the students, they sign up, they apply online. It just, it’s a very simple application. And we, we have, we ask them, it’s a check the box, because they don’t know what industries are. They have no idea. So they say, you know, they can check the boxes of what kinds of industries they’re interested in. There’s also some fill in the fill in, you know, fill in, short answer questions. So really, just trying to to glean what, what do they want to do, what are they interested in doing? And so then we take those applications, and at the same time, we’re recruiting businesses, and we’re asking businesses for what help do you need? What type of give us a short job description for these internship positions, and then we have an orientation, a business orientation, and we have a student orientation. We have an onboarding process and a vetting process. There’s an agreement that gets signed, but the school district really doesn’t play a role in which students get to participate. And in fact, they have a real equity mindset with regard to making sure that there’s opportunities at all three comprehensive high schools, at our continuation schools, that there’s opportunities for everybody. So we have some goals around that. I will say the school district does have a say in which the school district will take interns as well as part of the program, and so they every business, every organization that participates, they actually interview the students. So once we get the list of students, we get the list of businesses the students kind of pick what their top five are. We send every business gets a list of three to five students to interview. Every student, gets a list of three to five businesses that are going to call them, and we say, do your homework on these businesses, learn about them, and then it’s basically mutually matching process. You know? Susie Jane picks company XYZ, and XYZ picks Susie Jane, boom. It’s a win. Now, where it gets a little tricky is sometimes there are students that are, they’re rock star kiddos, right? And everybody wants that kiddo, and then it’s up to that student to choose. But that’s the real world, right? If you’re interviewing and everybody wants to hire you, then you have, you have choice, but also really have a goal that every student that applies and goes through the process that they get placed. So it’s, you know, there’s, there’s a number of steps along the way. So last year, for example, we had about 130 students apply for the program, but we had 74 attend orientation, fill out their paperwork, come in and do what they needed to do, check all the boxes. And so we were able to place all 74 in some sort of internship opportunity.

Brandon Burton 17:59
That’s awesome, you know? And the thought always comes to me when you talk about internships, about these students, that they’re checking boxes on the application of what they think they might be interested in as far as a career goes. But reality is, they don’t really know what options there are for careers besides what they’ve been exposed to, right? So what opportunities are there in the process to maybe expose these students to something new that they wouldn’t have thought of before? How does that fit in with the matching, and is that part of having them interview with with multiple businesses to get that exposure? Sure?

Rachel Beld 18:38
So there’s a couple of ways that we layer in kind of that exposure, because students really only know the few careers that they’re exposed to. What does their mom do? What does their dad do? What uncle so and so and so, if they’re not exposed, they don’t necessarily know what could be possible. Now I will say our school district, the Vista Unified School District, has a pretty robust career exploration curriculum that’s woven into all the high schools, so there’s opportunities for students to learn about kind of what’s out there. And we also have another program called SoCal that feeds into that too, around the exploration piece. But when the students come for orientation, we actually have the all of the job opportunities, all the internship opportunities, listed on a piece of paper, and they can literally read them and circle, oh, that sounds good. That sounds good. Now someone may say they were really interested in HR, for example. Maybe they think they know, and then they see, oh, but there’s an opportunity to be a math tutor at this math tutoring place. That sounds kind of fun, like, I’ll check that out, right? So they can circle what they’re interested in, so they’re never locked into a specific thing. And then sometimes it gets to the end of the program where we have a few students that maybe haven’t been quite matched up or didn’t work out, and we have maybe two or three that we need to play somewhere. Then we just have a chat with them and say, You know what? We have this company over here doesn’t have an intern yet, but. Is what they’re looking for. Would you like to give it a try? You know, you’re going to learn skills, you’re going to learn this and and then they say yes. And sometimes those are our most successful because they say, I had no idea about XYZ industry, and now people want to check that out. I really liked it. And then occasionally it doesn’t happen that often students realize I do not like this, and I do not like this industry, or I thought I really would be interested in XYZ, and I just don’t like it. That’s really valuable, because as you’re going into your senior year of high school and you’re making some choices about post high school decisions, you need to know if you absolutely hate what you thought you were going to love. That’s good information to have at that time. It is. And I

Brandon Burton 20:43
The example I always think of with that is, you know, somebody who thinks they want to be an attorney, and maybe they do an internship at a law office and realize, yeah, I don’t want the stress. I don’t want the time away from family, whatever you know the things are, or they might say, this is exactly what I want, because I do debate in high school, or whatever it is, you know that that makes them gravitate towards that, but in the end, it saves them a lot of that trial and error that most people don’t get until they’ve already invested a ton of money into their education to go down a certain career path, only to find out, maybe this isn’t the best match for me, So I’d love getting these students the exposure, the thought that I had was as we I guess, as you guys are trying to play matchmaker here. How far in advance Are you soliciting from the business community to give you opportunities that you can try to match students to

Rachel Beld 21:38
so we start immediately. Upon conclusion of the program in August, we immediately reach out to the business. I mean, there’s surveys throughout. We have a mid midpoint survey and then a closing survey. But we’re reaching out to folks from the very beginning, you know, from the end of the program the prior year, to give get folks in the queue. And you know, sometimes we have businesses that apply? And they have a position they think is great and it doesn’t stick, there’s, you know, students aren’t interested in that for whatever reason, and so, you know, they can try again, or they can tweak, tweak it for the next time. But we’re already starting to think about that, and we have now that we’ve been doing the program. This will be our fourth summer coming up. We have some data around which industries and what types of jobs are the most in demand, and we also work closely with all of our schools, our school career counselors and CTE coordinators, and they have some good data around what what students are interested in. So we already are starting to reach out to businesses, and we’re cultivating those relationships. And like I said before, the school district hasn’t a for credit program that’s in the fall, in the spring, where it’s only make two or three hours a week for the students. So it’s very small with regard to the the meatiness of the projects that they can do. So we also refer, they refer those business to us, and we refer our paid summer businesses to them, so that there’s that synergy there. So we’re already starting to work on that. And just like we’re already outreaching to students to find out what industries they’re interested in, but it runs the gamut. We’ve had students do welding, you know, we’ve had students want to learn more about being an esthetician or cosmetologist. We have students doing accounting, finance, HR, real estate, social media, podcasting, set design, um, fire at the city doing shadowing in the engineering department, the fire department, fire department, admin at the school district with a nurse, construction trades. I mean, so you every industry, every type of career we’ve had somebody doing that, the ones that are the hardest to fill are actually in the medical, clinical roles because of HIPAA rules and because of the age of the students, that’s really challenging. So oftentimes students are really interested in those, you know, medical pathways, you know, nurse, doctor, those types of things. We have them working maybe in a physical therapy office, or we have them working a front desk, you know, working at a front desk in a doctor’s office that is really difficult to get them those clinical connections. And that’s a piece we’re really working with. We have a community clinic that we’re trying to navigate, carving out a specific area where we can have students do more of those clinical things,

Brandon Burton 24:20
if, if a problem can be solved like that, leave it to a chamber to figure out how to how to get around it and make it work. So I’m sure it’ll come together. So you mentioned earlier that you hire these students as chamber employees for the duration of the internship. Is there any considerations to be mindful of for other chambers that are doing their R and D right now, as far as hiring them as as employees,

Rachel Beld 24:45
yes. So the reason we do it that way is one, so everyone has a similar experience with regard to payroll, clock in, clock out, it makes it easy and we can, we can really manage and make sure that the student. Students are given breaks that they’re treated appropriately. We want to make sure, you know, of course, we’re vetting these companies, but you know, we want to make sure that everyone has a comparable experience with regard to that. But there are some considerations. So we have some things. We’ve had some serious conversations with in our insurance company. We don’t allow students home based businesses. For example, we don’t allow students to work in someone’s home. If someone has a home based business and they’d like to do this program, we have been able to establish some remote internship opportunities, or our office is actually in a co working space. And so we’ll allow students and businesses to meet, not every day, but on occasion, meet at our space to connect. So that’s a consideration. Obviously, we don’t want teenagers working in someone’s home. Also, we don’t allow students to ride in a vehicle anybody else’s vehicle. They need to have their they have to ride in their own car or their parents car. They can carpool with another student, and we’ll actually do some carpool connections. Will that’s a consideration. Transportation is a big piece of it, but we don’t allow it students to ride in vehicles we have. That’s one of the things too. Like, for example, we had some students interested in trades like H back or plumbing, things where you’re making calls to people’s homes or residences. And so unfortunately, our members in those areas which we have a number of of those types of members, we’re not able to have students right in those vehicles. So either they have to work at, you know, at the plumbing office, or if they have a plumbing supply store, they could work there. But where we’ve tried to handle those types of interests is working with our school district, our city or and or the hospital. We have large facilities. So then students can shadow someone who’s more well, all you know, like, not handyman, but you know, like a facilities manager, person who’s dealing with a plumbing issue and HVAC issue, those types of things. So there’s just some, some considerations. And really, you know, student safety is paramount, paramount to this. And you know, their safety is number one, and then their experience, as far as career exploration, is number two. And then also the businesses, you know, businesses again and again and again, our surveys are through the roof with their satisfaction with the program, because these students are amazing. They knock everyone’s socks off again and again and again. I have a member who had students put together a sales plan, sales strategy for a product, a brand new launch, and it was better than people who had been in the industry for a really long time. They couldn’t believe how great it was. Sometimes a

Brandon Burton 27:42
different perspective, right?

Rachel Beld 27:43
Yeah, exactly.

Brandon Burton 27:45
That’s awesome. So before we really start wrapping things up, I wanted to ask you know, you guys had the access to the ARPA funds to kick this off for you guys for a chamber today who’s looking to start a paid internship program through their chamber. What? What would you advise to get started today, to maybe look for other grant fund opportunities, or just go straight to the school district? Or what would be your your thoughts? Sure,

Rachel Beld 28:14
so both of those could be options. You definitely, you know, we were very fortunate that we had access to those funds to kind of show what we were trying to do and to prove a concept. But I would say, if you’re starting now, if you’re not, if you don’t have a you know, see, it’s hard to get funds if you’re not a c3 we do not have our own foundation. We do partner with the VISTA Education Foundation on occasion, but we don’t have a c3 which has made it difficult for us to find grant funding to continue this program. So if you have a c3 there’s a ton of money for workforce and internships that you can you can get going. And then secondly, you know, for us, the partnership with the school district has been really successful. And so if you’re not already meeting regularly with your school district and your superintendent, or your career technical education folks, or, you know, career services folks, start meeting with them, start having conversations. And find ways that you you know, if you offer to be a resource for someone, and you’re starting to try to help, people are going to want to know what you have in mind. And so just starting those conversations, you know, most schools, most high schools, have some sort of internship or work experience that they’re trying to cultivate. And it the thing about this is it can really be unique to what your community needs and what your community wants. And so I would, you know, you could go straight to your school district. I’m actually have offered for my other local chambers here in North County to go meet with them, with their superintendent, to just talk about the success of the program and share some data. And you know. And then the main things though, is that you want to spend some time working on some really tight agreements with regard to expectations. We have an employee, an employer handbook, or a. Site supervisor handbook, is what we call it, and then also the Student Handbook, so people know what’s expected to want to put some things like that together. But really it just starts with a conversation and an idea. And we think this is something that every student you know if, if I were in charge of the world of workforce, I would have every student who graduates high school with at least one or two actual work, real world of work experiences. I think that’s so incredibly valuable. So, and I will say, I we have, we always have an intern at the chamber, and I think we have a few future chamber CEOs coming out of the program. So, which I’m happy to say,

Brandon Burton 30:42
so that’s good. That’s right. A few years from now, I’ll be doing podcast interviews, and they’re gonna tell me I got my start as an employee at the VISTA chamber through their internship program and other chamber executives. So wait for it. We’ll see it. Yes,

Rachel Beld 30:56
I can’t wait. You know, one thing that we really didn’t expect with the program was that about 25% of the students who complete the internship program end up being offered some sort of ongoing work experience with the business, either part time or either after graduation or it’s a mentorship for now, but about 25% continue the relationship on after the program is completed for the summer.

Brandon Burton 31:20
That’s fantastic. That’s so huge. So Rachel, I like asking, usually people listen to the show to try to elevate their chamber, take their chamber to the next level. For those listening, what kind of tip or action item might you suggest in helping them to accomplish that goal of taking their chamber to the next level?

Rachel Beld 31:40
I think listening is such an incredible thing to do. And if you listen, you know, oftentimes the chamber, chamber executives, we are busy. We are jump out of bed and hit the ground running, and then we keep going until we collapse into bed at night. But if you don’t pause in the busyness of the day, to listen to other, to listen to what’s happening around you, and to look for gaps, look for opportunities. So we have a college that has a great internship program. We’re not talking we’re not trying to take college insurance, because that already exists. We have other we have folks who are doing career pathways, and they’re already working in a specific industry, and they’re pursuing that education and they can get internship. We were talking specifically about we have students. We listened and we saw the need. So we saw that there were students that need jobs. We have businesses that need workers, and we had a pot of money that we could use and about connecting those dots, and those things don’t happen until you can pause and listen and look for those gaps. And I know that sounds that’s not a super tangible piece of advice, but that’s really where this came from.

Brandon Burton 32:50
I like that listen and fill the gaps. Let’s see, see where those opportunities exist within your community. I like asking everyone I have on the show, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Rachel Beld 33:07
Well, that’s so interesting. You asked me that because I just wrote an article for our local newspaper about kind of how we’re not your father’s chamber anymore. And you know, I think historically, chambers have been focused on, you know, keeping taxes low. And you know, government advocacy, which that’s still super duper important. Government advocacy is still a huge pillar of our organization. However, when we ask our members what they need, and they say they need talent, then we need to lean in there. And that’s more than just an internship program. You can’t have robust talent without housing for people to live in infrastructure and roads for people to drive on child care that’s affordable, that people can put their kids in child care and go to work and you can’t you have to have good quality health care. If you don’t have a hospital where you can have a baby, then you don’t want to live in that community, and you don’t want to work in jobs in that area. So we’re really taking a holistic approach. You know, I’ve gotten some pushback from folks who say, you know, the Chamber should just be focused on business. And to my, in my opinion, we are. We are focused on business. Business need talent, and you can’t have talent if you don’t have everything else that talent needs in order to live and thrive in your community. And so that means that we have to have housing, we have to have infrastructure, we have to have public transportation, and our public safety has to be top notch. And so we’re leaning in on all of those things where I don’t know that that has always been the focus in the past. Yeah,

Brandon Burton 34:38
now that’s great for anyone listening who might want to reach out and connect with you and learn more about this program, the internship program, or anything else you guys are doing there at the VISTA chamber, what would be the best way for them to reach out and connect with you?

Rachel Beld 34:53
Sure send me an email CEO@vistachamber.org, or connect with me on LinkedIn. Amber. Rachel Whitley Beld on LinkedIn, so find me and let’s chat. Let’s chamber chat.

Brandon Burton 35:04
That’s right. Chamber Chat, we’ll get your your email and LinkedIn profile linked in our our show notes for this episode, so we’ll make it easy for people to connect with you. Thank you, Rachel, this has been fun having you on the podcast and hearing about the impact you guys are making their investor and and really changing lives of these youth and and supporting the business community and helping to make these connections, playing matchmaker. It’s so valuable, and I hope that other chambers out there listening, do you know, take this program and at least explore the opportunity of, you know, seeing if there’s a need for it in your community, but then if there is to be that driver, that catalyst that takes it and runs with it. But thank you for for sharing your experience and insights with it. It’s so valuable. Brandon,

Rachel Beld 35:52
thank you so much for having me on today. It’s been really great chatting with you about our internship program, and I’m inspired by the folks that I hear on your podcast. So thank you so much for the work you do. If

Brandon Burton 36:04
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Chino Valley Chamber-2024 Chamber of the Year Finalist with Zeb Welborn

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode and our 2024 ACCE Chamber the Year Finalist Series and our guests for this episode is Zeb Welborn. Zeb is the President of the Chino Valley Chamber of Commerce and Wellborn Social Media dedicated to promoting local businesses through growth and digital marketing. And award winning executives Zeb is passionate about connecting with driven individuals and fostering community development through initiatives like Upskill Chino Valley, recognized as the 2023, Executive of the Year by WACE, he continues to excel in leadership and service. Zeb, I want to welcome you to Chamber Chat Podcast are excited to have you with us today and say big congratulations to you and your team for being selected as a chamber the year finalists this year, wanted to give you an opportunity to say hello to all the Chamber Champions who are out there listening and to share something interesting about yourself so we can all get to know you a little better.

Zeb Welborn 2:09
Well, thank you so much. So we are very excited about that opportunity. Thank you for the opportunity to chat with you here today. Yeah, we’re our team is very excited about it. And then let’s see something interesting about myself. I was a national champion soccer player back in my younger days, and I bowled the 300. So those are the two things that I have on my resume that are not on my resume. Wow.

Brandon Burton 2:35
So you’re not competitive at all right?

Zeb Welborn 2:40
Yeah, there’s definitely a little competitive streak in me for sure. Yeah,

Brandon Burton 2:43
that’s awesome. Those are, those are two really cool facts. So tell us a little bit about the Chino Valley Chamber just to give us an idea of the scope of work size staff budget to kind of preface for our conversation today.

Zeb Welborn 2:57
Sure, so the Chino Valley Chamber represents two cities, we represent Chino and Chino Hills, both of them have a population of I think around 95,000 or so. So it’s almost 200,000 people. It’s a high growth area. So there’s like Chino was named one of the top 10 boom towns in the boom towns in the country, either last year or the year before. I have friends that come out from the military, they’ll be back in town every two or three years in the city looks totally different every time it comes out. So we’re we’re in the suburbs of LA and in Orange County. So all of the people that are working in those areas have kind of shifted out to where we live. Our budget is about $1.1 million. We have about eight staff members. When I started our budget was about $150,000. And we had three part time members including myself, so that was about six years ago. So we’ve grown a lot in the last six years as a as a community but also as the chamber. So that’s something that I am super proud of is kind of helping our chamber turnarounds and challenges they’re facing when I got brought in and now we’re kind of rocking and rolling. And I’m super proud of the work that that that I’ve done but also that our team has accomplished as well. Ya know, that

Brandon Burton 4:12
is something to be proud of for sure. That’s some some great growth. And I will say I I lived in South Orange County for a while and it seemed like everybody was moving out your direction. So I’ve seen the growth you know, almost firsthand I’ll say secondhand, you know, seeing a lot of people we knew moving out your direction. Yeah, lots of growth though. Lots of opportunity. So on these chamber, their finalist episodes we’d like to spend the majority of our conversation most of the time in this interview talking about the two programs that were submitted on your chamber the your application. So we’ll we’ll dive in deep on what those two those two programs are as soon as we get back from this quick break.

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Alright, Zeb we’re back. As I mentioned before the break, we’re going to spend some time talking about the two programs that were on your application for chamber the year. So introduce this with the first program is that you’d like to highlight with us today.

Zeb Welborn 7:01
So I’m hoping I can remember that too. We do a lot of different programs. But one of them for sure is our upskill Chino Valley program. So that is one that we initiated two or three years ago, and it was to address the needs of our workforce development shortage in our area. So right after COVID. I mean, when COVID happened, we’re very proactive to making sure that our business had access to resources have access to all of the things that they needed. And so we got a lot of recognition for the work that we did during that time. And a lot of businesses, you know, stayed in business because of the work that we were able to do at that point in time. But then immediately following, as you’re driving around town, you would see just help wanted signs everywhere. So our community had help wanted signs everywhere. Everybody was doing hiring. So you know, that was a big challenge facing our businesses. So then, concurrently, I was taking some classes with the US Chamber, and some other just other professional development learnings. And I came to realize that this workforce development shortage, and this is a stuff that they would teach us to the US Chamber is that this is going to be impacting communities for a while. There’s kind of this forecast of the 10 years of challenges, at least when it comes to workforce and finding good qualified workers. So that’s one of the things that we wanted to try to tackle for our community, how can we make sure that we were being better to better supportive of our businesses to help find their workforce needs. So we looked at it in the short term, but we also looked at in the long term, so trying to create solutions in the short term and long term. So we came up with four things that we thought that if we executed on these things, it would help not only solve the short term issues, but it would help solve the long term issues. So the short term issue is workforce development. So we started doing a lot of job fairs, a lot of one on one placements, we started partnering with our workforce, San Bernardino County Workforce Development, our local Chaffey College, our local school district. So we created these partnerships, we’re trying to build a pipeline of workers for our businesses. And so through that we’ve placed at least 350 job seekers in local jobs in our community, we have helped place at least 100 I want to say about 100 interns from the high school and college level with local businesses to help build the next generation of workforce in our businesses, and and build those connections between business owners and leaders and in the educational institutions that are around us. We did a lot of work with Chaffey College to help make sure that we’re building those strong connections. So that’s a short term solution, I think, or means short term and long term. But then the longer the more longer term. approaches were three things. So it was economic development. These are things that chambers normally do but economic development, leadership development and entrepreneurship development. So economic development, well we started doing was these roundtable discussions. So we’re doing two a month where we’re bringing in businesses from a specific sector or specific industry, or we’re bringing cross industries together, identifying pain points, and then creating action items and our chamber can take action on. So we’ve been doing that extensively for the last two years or so we’re about two years into our program. The next one is leadership development, we did not have a leadership program in our community. So we started one. So leadership developed, we have 25 leaders, we go and tour different business locations and sites around town connecting our businesses with business owners that are running some of the larger businesses in town and making sure that our leadership is strong. If you don’t have strong leaders, you’re gonna have employees that leave. So we want to make sure we develop strong leaders in our community. And then the last thing is entrepreneurship development, which is just enhancing the work that we do and are educating businesses on how to be better in business. So I think one of the gaps is where we’re making sure that we have business owners training, the business leaders that are coming up in our community and making sure that we’re having business owners training our up and coming entrepreneurs in our community.

Brandon Burton 11:03
So with that, the two that really stood out to me is the leadership development. So I know we have a leadership development and entrepreneur development. So with the leadership development, have you guys gotten to gotten through to full classes yet? Or where are you at in that, that process? And what does it look like at this point with the leadership development? Yeah, so

Zeb Welborn 11:26
we’re just about to finish year two, it’s been a great successful opportunity. Oh, and I didn’t mention this in the beginning. But that upskill Chino Valley program, we essentially pitched it to one of our legislators, and so they allocated a million dollars of state funding towards our programming. So that allows us to execute on this work. It’s a lot of work to do that stuff. And so I’m always like, how, how can we get the funding to actually execute on his work? So we pitched that, and that was something that they thought was needed for our community. So we were able to secure those which allowed us to do all this work. So this is our second year, we, our first year was highly successful, one of the things that we commit to doing as a community good project during that leadership program as well. So they do something good for the community. Last year, they bought AED machines to help in case somebody goes into cardiac arrest, we put them in three different businesses around town. So there’s a cost that was incurred that so we helped raise that those funds for that. This year, we’re doing helping our local community theater or children’s community theater. So we’re raising funds so that they can train more kids in the in the theatrical arts. And and it’s been, it’s been great. So yeah, you’re too we’re almost done. We got about two months left. Awesome.

Brandon Burton 12:40
And then with the entrepreneurial development, I’m always curious with entrepreneurs, and how to how chambers get connected with him in the first place to match them up with other business owners. And you know, a lot of times entrepreneurs have that bug of I’m going to do this by myself. Yeah, I can. I’m going to figure this out. And it tends to be the hard path, right? So what what are some of the ways you guys are connecting with entrepreneurs and helping to kind of bring them out and connect them with the right people.

Zeb Welborn 13:09
So I feel like I feel like I’m an entrepreneur, right. So I joined actually joined my chamber as a member back in like 2010, or 2011 or so. And when I joined, what I was looking for was mentors, I was I didn’t want to make those mistakes. I wanted to find people in my community that I could look up to that I could learn from. And there’s a couple of people that I thought of like there was a guy that ran our newspaper, there’s also the guy that ran the local golf course. So these are two guys that I was kind of hoping to connect with. And they were they were loosely connected to the chamber. So I joined the chamber not knowing when the chamber really was good. But I thought like, what I was really looking for was the business organization that I could turn to that I could get mentorship. And there wasn’t really anything in my community except for the Chamber of Commerce. So when I came across the chamber, and I kind of went into the first day, it wasn’t exactly what I was expecting. But there wasn’t anything else. And so my thought was was well either I could work like a you try to make that happen inside of the chamber community. Or I could try it like you said, do it on my own. So I obviously opted to get involved in my chamber and see if there are ways that I can help make this a system that worked out well for people like me, they get to come into business and get advice and mentorship from successful business owners. So that’s one of the things that I’ve had a passion for since I started and and now we’re, we’re we’re doing that. So we’re trying to there’s lots of different ways to go about doing that. I’ll share that we do a lot of business trainings and business development. So we do a business workshop. It used to be once a week, but we’re doing it once every other week. Right now, because we found that that cadence worked out better for our members, but we are trying to shift some strategies around to offer more. One of the exciting things that has happened for us and this is very new. So this was before I submitted our proposal was we just got accepted. So we submitted an appropriations request for an audit To bring an entrepreneurship center into our community that would be facilitated and managed by the chamber. So that’s something that we submitted for it’s been approved through the first phase of the process, we have no idea if it’s actually going to get funded or not. But at least it’s very exciting because that was a selected project out of, I think, 10, or 15, they’re able to choose every year. So we’re one of those 10 or 15. So we’re excited because we feel like that could be a good opportunity for our business, and business community. So that’s something we are excited about. And so we but we’re making ranking progress to try to develop more entrepreneurial programming, to making sure that we are have a space that we can do that stuff with, and that we’re bringing potential entrepreneurs and aspiring entrepreneurs and collaboration and connection with people who have made it happen and Bennett themselves here in the Inland Empire. Yeah.

Brandon Burton 15:47
Oh, that is great. And I’m sure along the way, you’re seeing you know, upticks in those different, you know, measurements to be able to see with with workforce, and hopefully seeing a few less help wanted signs and, and being able to fill some of those voids and needs throughout the community. As we kind of shift gears Do you would you like to introduce what the second program is that you guys submitted on your chamber, the your application?

Zeb Welborn 16:18
So if I had to guess I would say was the entrepreneur, the leadership program that we discussed already. So that was the part of it. So that leadership program is something that we are very proud of? It has, we have, we’re coming up on 50 graduates in the next two months, and I think it was just something that was missing in our community that we really needed. And that we wanted to. Yeah, it was just that there’s been a lot of things that have happened in our community that are kind of ostracized, ostracize people from one another. And when we bring people together, prior to those situations happening, solutions come together much more quickly, their people are able to collaborate much more better. And so building these relationships and connections with these different entities in town just plays a huge role in making sure that our community can stay connected, and looking at opportunities to focus on growth versus opportunities, where we’re looking for division amongst each other. So that’s something that we’re excited about the the collaborative work that we’ve been doing with our businesses, making sure they’re connected with our city and, and legislators and educational institutions, and all those things. When we do that. We feel like we’re doing really good work.

Brandon Burton 17:29
Yeah. So I love leadership programs and the whole purpose behind them. And I know every chamber has a little slightly different approach and how they go about it. But do you guys put a limit on how many, how many participants? How many students are involved with leadership programs? Is there an application process? Who reviews that? What? What’s it like to become part of the leadership class?

Zeb Welborn 17:52
Yeah, so we do, we do have like an interview process. So it’s, the number is 25 that we shoot for. And that’s because, you know, some of our touring locations have a restriction on how many people can go through it. So we found that 25 is a good number, because it’s manageable. And also, we’re able to tour the sites with one visit versus multiple visits. So that’s been a good number for us. They do do an interview. So they have to be interviewed and selected in and we actually went, I went through the corona leadership, the corona Chamber Leadership Program. So I kind of modeled a lot of what we do after them. And my understanding is, is that they model it after the Riverside chamber. So we still in use a lot of stuff from each other. But that’s, that’s what we do. And then we don’t really do any leadership training, we mostly build collaboration and connection and do tour visits. So we go visit different locations, give these business owners an opportunity to talk about their business and the work that they do. And then they provide a tour to our members, they get back behind the scenes look at what other organizations and businesses have to go through on a daily basis to make sure that their operation runs successfully. And so when you do that, there’s a lot of eye opening things that happen you realize how intricate and how much goes into these businesses and organizations. And so it gives gives people a bigger perspective. I mean, the biggest thing though, the biggest advantage is just the collaboration and connection is built because we’ve seen firsthand how many people get connected with each other for bigger projects that help support our community and a high one, which is we had somebody who was going through our program. She’s a leadership coach or professional business coach, and we toured our local so we have the California institution for men is located in our community. So we toured the prison and while we’re touring the prison, she got connected with somebody who was Aristotle I got in the I would love to speak to your your inmates to talk about you know, things that they can do to turn their life around and So she gets she came in and spoke to the I guess it was a large contingent was maybe like 100 200 inmates about leadership and challenges. And so that was a connection that was built through that. And because of that, I feel like it did good things for our community for the inmates that were there for the business owner. That was the business coach that was going through it. And so it’s just kind of like a win win win. That was a result of the work that we helped facilitate.

Brandon Burton 20:25
That’s really cool. So throughout the year, the leadership program, but how many visits site visits do you guys do? Or do you shoot for?

Zeb Welborn 20:34
Yeah, it’s what we go once a month, and it’s three site visits a day, so. So it’s one day, it’s about a full day. So they started around nine, and a three, so not not quite a full day, but nine to three, and we visit three different locations. So we’ll do one or two in the morning, and then we’ll have lunch, and then we’ll do one in the afternoon. And then we call it a day. Sometimes it’s fuck. It’ll move around based on the sites that we’re visiting. But that’s kind of the rough outline.

Brandon Burton 21:05
Yeah. And then just out of curiosity, how are you selecting the sites to go visit? Is it based on the applicants are just trying to figure out needs or what what goes into that thought process?

Zeb Welborn 21:17
So I’ll say it’s industry specific, we look, you know, we want to highlight each of the image industries that are represented in our community. So the first couple of days is with our city. So we go toward the behind the scenes of the cities. And then we have a healthcare day, there’s a Manufacturing Day, there’s a logistics day, there’s a small business day. What else do we do? Well, we visit public safety. So we have kind of a Public Safety Day. So I guess, those are the things that we do try to focus on. And we tried to make them days so that there’s a theme behind them, but sometimes just the way that the visits work out, we’ll move them around. But that’s the main gist. Yeah,

Brandon Burton 21:56
I like that idea, though, having a theme for for those visits each day. And kind of building the mindset around that about why is public safety important in our community. And as a developing leader, how does that play into my development and being able to make those connections going forward. So I see that across the board with the different themes that you guys tried to target. So I appreciate that. So I’d like asking everyone that I have on the podcast, especially as you guys are a chamber, the year finalist this year, kind of at the top of your game, so to speak. It, I’d like to see if there’s any kind of tip or action item that you might offer for chambers out there who were interested in taking their chamber to the next level.

Zeb Welborn 22:46
Well, when I saw when I joined the chamber that thing, as a as a member, I just remember thinking like this is not the hub of the business community. This is not what I was anticipating being like the business organization that represents business. And I don’t know if that’s the same case, for chambers across the place, I guess what how I would describe it is, when I showed up to different meetings and stuff, it was a lot of people that had retired from their careers. And we’re kind of doing a second career to make income on the side. So I was by like the youngest person by 30 years that was participating in those programs. It didn’t have the people that were running like big successful businesses in town participating in those programs. And so in my mind, I was saying like, like, this doesn’t make any sense to me, like there should be a way that business owners in a community can come together to support one another to grow the business community at large. So that’s kind of like, I guess, just my thought when I was coming into it. And so I’ve just worked really hard on trying to build that. So I think the thing that surprises me sometimes is the approach some of my colleagues make is, like, I looked at us as leaders of our business community. And so when I say leaders, one, we should not be operating the best business in our community. So we should have be running the most successful business in town, we shouldn’t be modeling that business behavior to our business owners, and then we should be compensated like successful business owners. And so when I started my role, like there was no way I could live in my community with the salary that they were offering. And so, but it’s not just like given to us, like we have to work for it. We have to be those leaders in business, we have to run a successful business. And then if we do run a successful business, we have to seek compensation for the work that we do in that regard. So I think that’s my one piece of advice is treat it like a business, be proactive and growing that business. And then if you focus on doing those two things, I think you’re gonna be putting yourself in a great position to lead your business community because you’re modeling what it is to be a successful business and your businesses will will learn from that more than they would if you’re just trying to help them and suffering at the expense of supporting your local businesses. I think it’s important to model successful business behavior to the members of the chamber. Yeah.

Brandon Burton 25:06
And I think yeah, at our heart, I think most people know that and believe that, but to hear it said, and to kind of reinvigorate that, yes, we do need to be that model that template to be able to show how to run a good business. So then businesses can look to you and trust what you have to say, if it builds trust in the within the business community. If you’re just a hot mess of a chamber, it’s really hard to, to get buy in as a business to think that this chamber knows what to do you know what to offer me any kind of advice or anything like that. As we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Zeb Welborn 25:55
So that’s a good question. I, I mean, I see it, and I’ll just speak for my community, right, I saw a lot of opportunity when I came in, like, I feel like I’m an entrepreneur, and then I kind of moved towards where the opportunities are most prevalent. I feel like there is a great opportunity for Chambers of Commerce right now. I think that everybody is trying to get connected with business owners. And there’s a lot of light, and I’ll just say like federal funding, but it’s not just federal funding, it’s even like, when you’re running your business getting connected with business owners, it’s not an easy thing to do. Businesses are more strapped than ever for time. And I’ll say that attribute that to the internet, social media, digital marketing, you’re on 24/7. Whereas in prior to the internet, you did not have to be on 24/7, you could work the normal workdays, and then you have the evenings and weekends off. And and now if you’re an entrepreneur, you’re you’re grinding it out 24/7. And that’s how I’ve been doing it for the last 10 years. So I just know how busy chambers have. I know how busy businesses are, but they do need people to speak up for them in these roles and capacities. And so we’ve been participating in these collaboratives, where there’s like this, this federal funding that is coming or the state funding that is coming for programs that are designed to help support businesses, yet there are zero businesses at the table in these conversations. So that’s where everybody is trying to talk to business owners, but business owners don’t have time to sit around and waste time in these meetings that seem really unproductive and don’t get anything accomplished. Even though there is going to be a strong outcome at the end, they don’t have the time to invest in that type of work. So they need a representative, those organizations that are looking to support business community, they need a representative. And so chambers are uniquely positioned in a way where we have immediate access to the businesses that are represented through our membership. And we can turn and talk to them. And we can pick up the phone and they will answer and they will respond to our emails, and they will get in touch with us. And that’s what is needed by a lot of these entities trying to get in touch with businesses. So I think I see a lot of opportunity, I still see a lot of opportunity for our chamber and the work that we’re doing. And I feel like other chambers have that same opportunity as well. Yeah, I like that.

Brandon Burton 28:07
I like that response was that I wanted to give you an opportunity to share any contact information for listeners out there who may want to reach out and connect with you and learn more about how you guys are doing things there at the Chino Valley Chamber, what would be the best ways for them to reach out and connect with you.

Zeb Welborn 28:25
So my business got me involved in chamber was social media marketing. So I was fairly early on the social media marketing train, so you can find me very easily. My dad was a reporter for the Orange County Register. So I think he named me with the intention of that my name would make a great byline in a news story, you know, like the the article by Warren. So nobody has my name, Zeb Welborn, you can find me anywhere @zebwelborn, I am on all the socials. And I’d be happy to connect with you if anybody wants to chat or ask any questions. Yeah,

Brandon Burton 29:02
that was very kind of your father do give you a name that nobody else says. Well, it’s

Zeb Welborn 29:08
it’s good and bad. So if I if I if there’s something that comes up bad about me, it’s very easy to find. But if if I’m doing good work, then that’s also easy to find as well. So it’s a is that?

Brandon Burton 29:20
The right path? Right? Yeah, exactly. I

Zeb Welborn 29:22
don’t think it was thinking about the digital marketing age where you can search up, you do Google searches. That wasn’t a thing back then. But yeah, for sure.

Brandon Burton 29:30
That’s right. That was it. I appreciate it. It’s been fun having you on the podcast today and learning where you guys are doing there it’s Chino Valley Chamber and make an impact in your community. And I wish you and your team the best of luck is chamber the year.

Zeb Welborn 29:43
Awesome. Thank you very much.

Brandon Burton 29:46
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Attracting Remote Talent with Justin Harlan

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
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Our guest for this episode is Justin Harlan. Justin is the managing director of Tulsa Remote, a program honored on Fast Company’s prestigious list of world’s most innovative companies for 2022, which recognize its unique approach to attracting remote workers to Tulsa and promoting economic development in the city. Under Justin’s leadership Tulsa remote, the largest relocation incentive program in the US has grown more grown to more than 2200 members. Justin has represented Tulsa remote at international conferences like Web Summit and collision conference, where he shared the power of the programs community building efforts and benefits of remote work. He previously served as the Senior Executive Director for Reading Partners Tulsa launched his career with Teach for America, Oklahoma, when it opened in Tulsa in 2009. and was a founding board member for collegiate Hall College Prep Charter School in Tulsa. Justin’s passion for promoting community growth and development extends to his personal life as well. He and his wife Megan run to fitness studios in Tulsa, pure bar, South Tulsa and row house, South Tulsa, Justin holds a Master’s of Business Administration from the University of Tulsa

. Justin, I’m excited to have you with us today on Chamber Chat Podcast, I’d love to give you a moment to say hello to all the Chamber Champions that are out there listening and to share something interesting about yourself so you can get to know you a little bit better. Sure, wait,

Justin Harlan 3:31
it’s good to be here. Thanks for having me. I appreciate the invite. And yeah, it’s a it’s a awesome opportunity just to be able to talk to chamber leaders because so much of our work overlaps with the chamber here. And I think it’s really a team effort as it relates to, you know, attracting people to a city. So this is great. I’m looking forward to the conversation. Let’s see a fun fact about myself, you know, you’ve you’ve rattled off most of what makes me interesting already. I was a music major in college. So that’s often a you know, maybe a fun fact that it doesn’t get read. I initially came to school down here in Tulsa as a singer. So as a vocal performance major and quickly learned that probably wasn’t going to be how I made a career. And so I also added a business degree and you know, kind of thought maybe I can mix the music with the with the business and go into the business side of the arts and got into the nonprofit world. And I’ve never looked back. So there you go. There’s a fun fact that oft often doesn’t make the bio. Yeah, that’s

Brandon Burton 4:30
good. I’m sure there’s more discussion there that can be had. Regardless, it’s always interesting to find how people find themselves in this world today. So I appreciate you sharing that that bit of your background. So I shared a little bit about what Tulsa remote is in the in your bio, but why don’t you take a few minutes and just tell us really what Tulsa remote is what the focus of the program is. Kind of how you go about your work and obviously we’ll get into much deeper calm realization about it throughout the episode, but give us kind of that high level of what is Tulsa remote?

Justin Harlan 5:06
Sure, Tulsa remote is the largest network of remote workers that have come through this incentive program that started in 2019, when we brought about 70 people, and obviously the world changed for all of us in the way that we are working in 2020. And we’ve grown substantially since then. About 380 People came in 2020, about 950 and 2021. We had just under 800. Last year. So yes, we’re up over 2300 people now that have moved to Tulsa and the $10,000 is often made, what makes the headline, because it’s a very unique approach to talent recruitment, but more than the $10,000, which at the end of the day really covers that the moving costs and somebody occurs for moving across the country. It’s the community that really attracts people, it’s the ability to plug into a new town quickly, leave a mark on a midsize city and get connected to remote workers in organic ways that maybe share different aspects of your background, but don’t work directly alongside you. And we’re really good at helping people get plugged into the community and, you know, contribute to Tulsa quickly, which I think is really what makes us stand out and what has led to 90% of people staying beyond that year commitment that they make when they accept that incentive to move to Tulsa.

Brandon Burton 6:23
All right, that definitely helps to kind of set the stage for our discussion today. I know chambers across the country are they’re battling this idea of being able to support businesses with remote workers and being able to attract remote workers to their community, especially if maybe a spouse takes a relocation to a certain community and and there’s that trailing spouse and and maybe you know, remote work may be an option for them as well. But I’m excited to get in deeper into that conversation. Some of the things you guys have seen and approaches taken as soon as they get back from this quick break.

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Brandon Burton 9:09
All right, Justin, we’re back. So as I mentioned before the break, I’m excited to learn the approach. So first of all, I guess what I’d like to maybe address is oftentimes Chamber of Commerce will be presented with an idea of a new program to implement in a city and maybe they implement it. And then it spins off to become its own nonprofit and operates under its own power, but it was started and spun off by the chamber. From what I understand Tulsa remote kind of started a little bit differently, but you guys do work hand in hand oftentimes with the chamber. So tell us a little bit about the origin of Tulsa remote, how it came to be. And I want to hear it just for the benefit of listeners who you know, are trying to adapt for their community. how something like this might look? Yeah, the origin

Justin Harlan 10:05
story for Tulsa remote really was two different things we’re trying to tackle. And it started at the George Kaiser Family Foundation, and still continues to live there. But like you mentioned, we work hand in hand with the city and the chamber and a lot of different partners to really make this successful. But it really came to be for a couple of different reasons. First, you know, we in Tulsa, and really the state of Oklahoma have been reliant on the oil and gas industry, pretty much in our entire existence as a state. And even in the best of times, that’s a very volatile industry, that can be a roller coaster ride. And, you know, we have a lot of great talented knowledge workers here. But the reality is for us to keep up in the future, we need more. And that was one kind of lightbulb moment, I think early on, it’s how do we attract knowledge workers in a way that isn’t reliant on one company, but goes after the individual. And just so happens that a lot of knowledge workers have been working remotely for a while. And you know, we had obviously no idea pandemic was coming. But you know, in theory, if you can attract remote workers, chances are that’s going to be a knowledge worker. And that was one big thing that was attracted to us in creating the program. We also have learned from programs like Teach for America, which as you read was in my is in some of my career history, that it often takes people have an incentive to get to Tulsa. But once they’re here, they’re very likely to stay, it’s, it’s really easy to get plugged in, it’s really easy to put roots down. And once somebody is actually willing to give it a chance, you’re very likely to fall in love and make this home for a while. And so there was also, you know, in addition to the need for knowledge workers and trying to attract talent, there was also this belief that if we could just incentivize people to come that they would stay, they would stick around, they’d find a home. And that certainly has turned out to be true. But that’s really how the program started is a Talent Recruitment initiative that also knew that it’s going to take a little bit more to get people to get Tulsa chance. But if they do come, they’re going to stick around. All right.

Brandon Burton 12:13
So you guys are primarily identifying remote workers to bring to Tulsa and make Tulsa their home and then continue their current employment in most cases, it sounds like remotely from wherever they’re coming from. How are you approaching specific businesses? I mean, you mentioned you want to focus on the individual rather than businesses. But how do you focus in promote Tulsa to do that, that specific niche audience of somebody who’s able to remote work? And are you providing opportunities for them to remote work while making Tulsa home?

Justin Harlan 12:51
Yeah, you’re exactly right. We’re going after individuals here. And all of them have to have a full time remote job when they come to Tulsa through the program, they have to be over the age of 18 are eligible to work in the United States and have lived outside of the state of Oklahoma for at least a year. And in doing so our recruitment and marketing initiatives are all really pointed at the person. And what we found, especially over the last couple of years, as I believe people have really reassessed their priorities in life and tried to figure out what am I what am I actually looking to get out of life in general, and what’s the role that we want work to play in it? I think cities like Tulsa, midsize cities that are still really affordable, are going to rise to the top as places that people want to be, you know, to kind of give you my Tulsa sales pitch. We have an incredible outdoor amenity scene with the largest public park that is privately funded in the gathering place. It’s free to everybody and just amazing. Named USA, today’s best Park in 2021. We have an amazing food scene where this year we had seven James Beard Award nominations, which is more than Las Vegas, it’s more than the entire State of Kansas and the rest of Oklahoma combined. You know, we have amazing music. So I say all that to say it’s a really high quality of life that gives you everything you want in a city, but it’s at a low cost of living. So you’re paying about half the price for twice as much space as you would in New York or LA or San Francisco. And to me, especially as proximity in our work becomes less important to be able to get that high quality of life and a low cost of living when placed does not matter anymore as it relates to where we’re working. I just think that places like this places like Tulsa are really going to benefit from that. And Tulsa remote is certainly one way that people are coming to the city, but I believe there’s people coming on their own too. We’ve seen a huge positive net migration over the last 13 years and I believe that’ll continue.

Brandon Burton 14:51
Right. So maybe you mentioned this and I just missed it but as far as the $10,000 to grant to help people make the move. Where’s that grants being funded from is that the city itself is that the foundation where where’s the the funds coming from?

Justin Harlan 15:09
Yeah, as of now, I’ll expenses come from the foundation, the entire budget to date has been spent directly from the George Kaiser Family Foundation. We had some recent legislation that was passed in the state of Oklahoma that allows for Tulsa remote to qualify as a proxy organization that’s recruiting quality, remote jobs, we’ve had some legislation in the state since the late 90s, called the quality jobs act. And they actually expanded that to include remote workers in 2020. And then we can basically get reimbursed for the employer tax dollars that are coming to the state through the individual that we recruit up to $10,000. And there’s a lot of, you know, there’s a lot of things that have to happen in order for us to get that full amount. But the long and short of it is if we continue to recruit the type of people that we are today, it will take us about two years to get that full $10,000 back for each individual. So pretty soon here, we’ll start seeing this program sustained and continued to, you know, pour in financially from the state for the first time, which will be a really great representation of that private and public partnership.

Brandon Burton 16:20
Right. So I know in your in your bios, I introduced you. It mentioned something about your passion for community building and economic development. And I believe I’d shared with you that Doug Griffiths actually recommended that I have you on the podcast and a lot of people listening know him as the author of 13 ways to kill your community. As you look at community building, how does Tulsa remote fit into building Tulsa? Obviously, you’re promoting Tulsa. But how do you see your role with Tulsa remote in in community building?

Justin Harlan 16:57
Yeah, I think first and foremost, it starts with the people that we’re selecting. And we look for people that have an eye for community and a track record that backs up their words, we look for people that have given back to the community that they’re coming from, and have been thoughtful about ways they hope to contribute to the city here. So I think first and foremost, it’s all about that selection process and knowing what you’re looking for, and then finding people that match up to that. And then we have people waiting, when you get here into town through Tulsa remote to get help you connect, we explicitly state on day one, that our goal for you as a member is that you do not need us as Tulsa remote to love the city of Tulsa, I think we’re really doing our job when we help somebody integrate into the community in a way that aligns to their values and passions and gives them real ways to contribute. And a lot of it, I think this is really just community in general, I think a lot of it has to do with how we as individuals enter into a space, what’s the posture that we take, when we’re sitting at a table of people that have been there their entire lives? And we’re entering in for the first time? How do you come in willing, and eager to help, ready to listen, and not coming in with a posture of I’m here to fix everything that might be broken? You know, and I think that a lot of that is also in the coaching and support that we give to our members. If you want to come in and make a difference, I think the very first thing you can do is listen and learn everything that’s already happening and integrate into that. And are there ways you can contribute and make things better? Absolutely. But if you come in guns blazing from the get go, you’re really not going to make a good first impression. And I think that’s incredibly important, as we all consider ways that we can help, you know, form a strong community.

Brandon Burton 18:41
Yeah, I think having that warm welcome. And that posture that you mentioned, I think Doug mentioned that in his book, that’s one of the ways to kill your community is to not welcome outsiders. So being able to be welcoming. Show them that there’s a place there in Tulsa for them and your community. As you’re seeking us, right.

Justin Harlan 18:59
I mean, I often say like we were all you know, we were all new to the city at one point. And if you’ve been here your entire life, you were still new at one point in your journey was a little different, but to you know, to kind of shun people or push them out simply because they’re new, I just think doesn’t pull out what we love about diversity of voice and diversity of thoughts and diversity of background. I just think that that is really what makes us stronger.

Brandon Burton 19:25
Absolutely. I couldn’t agree more. So as you’re seeking out purposefully, individuals to make the move, you’re making some sort of an approach or pitch to them. And then is there an application process as they go through to make sure that Tulsa is a good fit for them? Or what does that process look like as you try to nurture that relationship to help somebody make the move?

Justin Harlan 19:50
Yeah, the long and short of it is we move really quickly when you apply and then you have a while to decide and we help you along that way too. But once somebody applies to the program, you typically hear back within two to four weeks as to whether you got an interview, you have a quick 20 minute interview. That’s really I think just as much about you getting your questions answered as it is about us double checking that what you said in your application is true and accurate. And then if you get in, you have a year to make the move, you have to be physically present in Tulsa to start your year. And that’s kicks off with an orientation that we do. And then we offer to pay for you to come visit. So once you get in, and we say you’re invited to move to the city through Tulsa remote, we also pay for you to come and check it out kind of a try before you buy type situation. And we roll out the red carpet and make sure that you see all the city has to offer in a way that isn’t sugar coated or fake, but just kind of allows you to decide is this city the right place for you? And for some people the answer that’s going to be no, which we think is perfectly fine. I don’t think that any of us believe Tulsa is a good place for everybody. But we try to really kind of show the pros and cons and of all the different areas of town and really Tulsa as a whole, what are our strengths and weaknesses and then allow people to make the decision for themselves. And then as they move, you know, we provide ample resources to help find housing and get plugged in. And once you’re here on the ground, like I mentioned, you have somebody that’s ready to help you get integrated into the community. And we have a number of events that are happening every month. And really from there, it’s often running in a year it goes your year goes by really fast, often faster than you anticipate. So yeah, that’s a little bit about the process. It’s really straightforward. It’s we try to keep it very easy. And also just, you know, know that everybody’s making a very, very serious decision about their life. And we want to support with the right resources, but also want to empower them to do what’s best for them.

Brandon Burton 21:42
Yeah. So I’m just curious. And in this may be a question that’s out there in left field for you. But is there a some sort of a network of people that have made the move through Tulsa remote that where they can be connected with others who’ve made the move and realize, you know, we’re all in the same boat together? Or is it more anonymous, that as you come, you’re just integrated in the community? Or has that aspect work?

Justin Harlan 22:05
Oh, yeah, I mean, I’d say that’s the biggest value add is there’s 2300 people here, not including spouses and kids, right, when you get into the program, you actually have access to slack. And there’s some channels in there that we use for onboarding people that are onboarding or have not yet moved to Tulsa, but are kind of trying to decide. And there you can meet a number of people that can answer questions for you or tell you their perspective, you meet a lot of people when you come for that visit to and then once you’re here, it’s really just a matter of getting off your couch and getting out into the city to meet people. I mean, there’s stuff happening every week, whether it’s social in nature, or volunteering or professional development. And we also give access to a co working space where people can go and do their remote work. And there’s hundreds of people there as well that you can meet throughout the workday. So once you’re here, there’s honestly no better way to move across the country. You’re as long as you’re taking the initiative to kind of get out of your house and build community. There’s no shortage of opportunities to do so.

Brandon Burton 23:00
Right. So I know Tulsa is a great city. Got a great chamber there, Mike Neil, and he’s leading the great chamber there in Tulsa. Talk to us a little bit about how you go about working with the city and with the chamber to create that community and the warm welcome and any other way that you integrate with the city in the chamber throughout this program?

Justin Harlan 23:24
Yeah, well, I think, first and foremost, our program success is going to live and die by our city’s ability to market itself and brand itself across the country and across the world. And obviously, chambers play a huge role in that. There’s incredible work that the Chamber has done to bring in sporting events or musicians and really put Tulsa on the National Map. And all of that benefits our program where people, you know, have misconceptions that are maybe flipped upside down inside of its head to and maybe then that causes them to maybe get also shot or applied. It’s also remote. We’ve partnered on some close initiatives, for example, we have done South by Southwest the last couple of years, in partnership with the chamber, where we’re really showing off all that Tulsa has to offer for people that are willing to relocate. But at the heart of that at South by Southwest is music, and we’ve got a great, you know, music, film, music arts and culture department at the Chamber, that they’ve selected all the musicians, both years that we’ve been to South by, we’re constantly, you know, working with the city and the chamber as it relates to housing supply and ensuring that this net migration inbound is not impacting people that are already here, within systemic issues, you know, like housing. So yeah, we work really closely just to make sure that we’re all on the same page and that the things that were touting to the nation are aligned with the things that the chamber is also touting and that there’s other cities that we can often learn from through The chamber. So it really does feel like a great partnership where we all have a critical role to play to ensure that Tulsa is on the national scale viewed as a place that people want to be.

Brandon Burton 25:12
Awesome. I appreciate adding that that perspective, just how you you integrate with the with the chamber and leverage on their work, and glue that you’re able to integrate a little bit of your music background there at South by Southwest.

Justin Harlan 25:27
I haven’t been invited to play. So maybe this podcast will be my coming out party.

Brandon Burton 25:32
It’s putting it out there. Yeah, I feel that. Well, I’m curious, you know, as far as a chamber listening, who might be interested and trying to attract some remote workers to their community, I guess without giving away all the secrets, right, you got to hold some advantage. But what, what tips or action items might you share with the Chamber who maybe wants to explore getting into similar line of work?

Justin Harlan 26:02
I don’t think that what I have to share is necessarily rocket science. But what I think we’ve done really well and Tulsa remote is considered what makes our city unique and figured out who is it that we want to attract that we think would be a good fit for what makes our city unique, and then created marketing campaigns around that. And I think everybody’s got something that makes your state city standout. And there’s something about your place that other places do not have. And the more that you can lean into that rather trying to rather than trying to be something that you’re not, or being something that somebody else is that you really want to be, I just think the more that you can lift up, what makes you special, is only going to attract what other you know, the people that are belong and fit in your city are going to see and want to be a part of. And I think that, you know, the special twist that we’ve had on that at Tulsa remote, certainly was a lot about timing. And, you know, the success of the way that our work environment shifted drastically has caused our community to grow like crazy. But I think something that we were doing before Tulsa remote even existed, is leaning into what makes Tulsa a special place, leaning into why people would want to be here right now. And I think the more that cities and chambers could do that, the more successful you’ll be. And the more that you’ll see people coming aligned to the the type of folks that you want to attract. And to me that that’s really applicable across businesses, that’s applicable across cities. And I don’t think there’s, you know, anything in that statement that we didn’t already know, I think playing it out and making it happen in action is really the difficult

Brandon Burton 27:47
part. Yeah, sounds like placemaking is the big factor there and making your community attractive and really highlighting what makes you stand out. You’d mentioned that the marketing campaigns. Can you talk to us a little bit about that? Is it purely social media? Is it are you do mailers? What what is the marketing campaign look like? Because he tried to attract these specific individuals.

Justin Harlan 28:12
Yeah, we’ve been really innovative throughout the years and tried a lot of different things early on, you know, the fact that a city was paying people $10,000 To move there and got us a lot of free media or media great. It’s a great headline. We also have paid for social ads or you know, done things on social our social media accounts are some of the best as it relates to just lifting up what’s going on in Tulsa. And I’d recommend folks to check those out and give us a follow, we often try to highlight the day in the life of a member, for example, on social media, where they take over the account and kind of show us everything they’re doing throughout the city, giving those real life kind of testimonials, I think builds perspective, where maybe it’s someone from New York, who’s watching and they’re seeing somebody who just moved here from New York actually love and enjoy what the city has to offer. And they’re taken aback and say, Oh, I didn’t realize that this place could be for me. And so I think that some of that relaxed exposure is important. We’ve also done some referral programs throughout the course of the program, which allows for folks to tell their friends and family and be rewarded if somebody comes to Tulsa and stays throughout the year. And that’s been really successful too. So So yeah, I’d say those are the big ones earned media, paid social and referral. And like I said, so much of our work really relies heavily on the way that Tulsa and Oklahoma are lifted up throughout the country and other ways to

Brandon Burton 29:36
Yeah, I can see in certain communities and maybe you don’t see it so much in Tulsa but I know certain communities may have a certain maybe a stigma or stereotype about their community that maybe they need to address with their marketing. Do you guys get any feedback from people that maybe it made the move and they’re like I was resistant because of this thing, but you helped me overcome that or or it may They don’t make the move because they’re resistant to one thing. Is there a way that you guys are found to gather that kind of data?

Justin Harlan 30:07
Oh, yeah, most definitely. Yeah. I mean, a lot of it’s word of mouth. You know, when people do come and visit, telling us what they’re surprised by some of it is actually quantitative data that we have. If people don’t make the move, we ask them why. And so we actually know a lot of the reasons why. But I think the biggest misconceptions about Oklahoma probably won’t surprise you, you know, a lot of it is just the thought that it’s a bunch of cowboys roaming around and, you know, a big field. And that’s certainly not the case. I mean, there’s only 4 million people across the entire state, but a million of them are here in Tulsa, it’s a big city, we have professional sports, we get big music acts, we have a great food scene, it’s a really great place to live. And it’s a quarter of the state’s population. And, you know, it’s it’s a big city, it feels like a big city, there’s certainly places you can see a lot of land, but it takes a little bit to get there. That’s one I think politics is another big one, especially as of late, where folks on the coasts and often view their exposure to Oklahoma and the national media is often around very, very divisive and red, conservative policies. And so it’s almost like this misconception that everybody in Oklahoma believes the same thing. And and I think there’s often pause, as it relates to somebody that’s trying to decide where they want to move, and whether that aligns with their beliefs. You know, I think something that’s unique about Tulsa. And we really consider ourselves a purple city, the state of Oklahoma is undoubtedly red. But there’s a lot of differing viewpoints here in Tulsa, we can disagree in a healthy way, we can have dialogue and debate in a way that moves us forward. And that nature that I just think it’s unique, I think that there’s often especially in this day and age, it feels like you’re one or the other. And I think that when you can find places that really embrace both and talk through differences in a healthy way, I think that’s really going to be what sets it sets us apart in the country over the next decade or so like, these are places we should be tapping into more and learning from, as opposed to oftentimes we hear from our members, they were in a place where that said they really value diversity. But when they really step back and think about who they were surrounding themselves with those people that look just like them and thought just like them. And that’s not all that diverse, you know, when you can come to Oklahoma, or in Tulsa and have a neighbor that looks different from you, and thinks different from you. And you can learn how to actually have that dialogue. That’s a skill set that I think we’re losing. And that is true diversity. That’s how you actually figure out how to healthily disagree and work to a solution that actually benefits everybody.

Brandon Burton 32:51
Yeah, I love that perspective. That’s awesome. So I like asking everyone I have on the podcast, this question, and you’re gonna bring a unique perspective to it. But as we look to the future of chambers of commerce, how would you imagine the future of chambers going forward and their purpose going forward?

Justin Harlan 33:14
Yeah, well, to me, right now, there’s more opportunity than ever, as people can be mobile, I think that, you know, as jobs increase within the tech world, proximity to the office is only going to become less of a thing, which will allow people to really go where they want and prioritize place and prioritize life over, you know, being required to be stuck somewhere because their job requires them to be. And I think that that really just, it’s a unique moment for chambers that are showcasing all that a city has to offer, because there’s just more opportunity than ever to attract an individual. And like I said earlier, I just think that creates awesome, awesome space and opportunity for folks to lean into what makes them different, and lift up what what makes them unique. And I think if you do that, well, in this day and age, and over the next couple of decades, I think we’re gonna see more and more remote workers. I just think there’s the cities that do that well are really going to gain and lean into where our country is taking us in this tech space and in this future of workspace, and lifting up what makes life good, and just allowing folks to then think about the fact that life looks good there and I can do my job anywhere. That sounds like a good place to be so that that would be my word of encouragement is just lean into what makes you unique and be open to you know, those those people that are willing to relocate and are assessing their priorities in life and be comfortable with work not coming first in that lift up what really makes your city great.

Brandon Burton 34:51
Yeah, I think that’s great, great perspective and, and something I think chambers need to get on board with quit too because that working environment is changing very rapid. We’re seeing from remote work to, you know, these glimpses of what Metaverse might look like, into the future. And it’s not so much the brick and mortar and needing people on Main Street, you know, with shops. So those will be there, too. Bye, bye. Oh, yeah, there’ll be there. But helping those individuals sell online, you know, that would be another way of just being able to think outside the box of what the traditional business structure look like. And I think having remote workers in your community and placemaking for that is a key aspect to it. So appreciate, I would say that

Justin Harlan 35:37
those places that you just mentioned, actually become even more important because remote work does not mean isolation, remote work does not mean that we’re just sitting in our house, and we’re comfortable staying in our pajamas all day and work. I think everybody wants community. I mean, there’s a recent study that showed that 65% of people wouldn’t have somebody to call if an emergency happened. That is like, an all time high for isolation, you know. So I think that those third spaces, whether they’re co working spaces, or gyms, or restaurants, or coffee shops, those actually all become increasingly more important in the world of remote work. Because it’s not that we’re saying we want to be alone. It’s not that we’re saying we want to close the office door and put our head down in our music on, we still need connections, we still need people. And I think that’s what has actually made Tulsa remote thrive is the fact that in the remote work conversation, we’ve also created space and community for people to connect. And there’s a lot of power in that. And the third spaces aren’t going anywhere. In fact, I think, you know, they become even more important to build and expand and make presence and promote, because those are the spots if remote work continues to increase. Those are the spots that people are going to build those connections and build community. Right?

Brandon Burton 36:47
You mentioned co working spaces, and I just a few weeks ago was visiting one and they’ve been completely full and have a waiting list, you know, for months out because people want their community as a as they do remote work. So you’re spot on. Yeah. anybody listening, wanting a good business model has a shared office spaces are huge. But Justin, as we wrap up here wanted to give you an opportunity to share any contact information for listeners who might want to reach out and connect you had mentioned following on social, what would be the best ways for them to do that and to be able to connect with you.

Justin Harlan 37:22
Yeah, following on social is great. If you want to add me on LinkedIn, that’s often a place that I do connect with folks. And then if you have any questions for, for us and our program, if you just email info inf o at Tulsa remote.com We’ve got a team of folks that are ready to respond. And if you specifically want to connect with me, you can request for that there as well. And I’d be happy to get in touch. So I appreciate everybody listening and we’re always happy to help from here.

Brandon Burton 37:51
That’s perfect. We’ll get that in our show notes too. So people can look it up and and follow in connect with you. But just it’s been a great conversation. Hopefully it’s opened the minds and perspective of those listening to just what they can do in their community to make them stand out and really showcase what their community is all about. So I appreciate you being with us today and sharing this great work you guys are doing there in Tulsa.

Justin Harlan 38:14
Thanks for having me.

Brandon Burton 38:16

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Small Staff, Big Impact with Jodi Owczarski

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
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Our guest for this episode is Jodi Owczarski. For the first five years at the Michigan West Coast Chamber Jodi was accountable for providing leadership in all areas of the organization as well as serving as the integrator within the EOS framework. As the Vice President and Chief Operating Officer Jody was responsible for all human resources, accounting and finance functions, as well as managing the staff Facilities and Operations and directing the West Coast Leadership Program. As of September 1 2022, Jodi was appointed as president and CEO of the Michigan West Coast chamber. Jodi’s limitless capacity for solving math problems has been essential to creating budgets and balance sheets, and her inviting personality and quick humor, combined with our strategic thinking give her the edge when managing staff communities and volunteers. Jodi’s contagious energy ripples out into our business community. Working with the Chamber is a perfect combination of all Jodi’s previous work experiences, including as a self employed small business owner, serving as the community center director at a nonprofit working in HR for a large manufacturer and overseeing operations for an international consulting firm. Jody currently serves on a variety of boards and throughout the community and including ACCE Jody is an enthusiastic Spartan, with a bachelor’s degree in psychology with an emphasis on Human Resource Management from Michigan State University. Jodi, I’m excited to have you with us today here on Chamber Chat Podcast, I’d love for you to take a moment to say hello to all the Chamber Champions and share something interesting about yourself so we can all get to know you a little better.

Jodi Owczarski 3:41
Awesome. Thanks, Brandon. Truly, it’s an honor to be able to be a part of your podcast. I’ve been a fan for a long time and thrilled to have the opportunity to share what we’re working on at the West Coast chamber. I don’t know what more I have left. I feel like I could have you’ve summed up my whole life. You know more about me now than maybe my mom would even be able to say so. Thanks for the detailed intro. i Yeah, I’m honored.

Brandon Burton 4:10
Yeah. Well, we get personnel on here. So yeah. Well, tell us a little bit more about the Michigan West Coast chamber just to give us an idea, you know, size of the chamber staff budget that all play well into our discussion today, but also touch on the scope of work that you guys are involved with.

Jodi Owczarski 4:28
Yep, absolutely. So we’re located in Holland, Michigan. I’m glad you said Michigan West Coast chamber, because often if we’re called the West Coast chamber, people think we’re over in California. The West Coast chamber came about about 10 years ago actually when two of our chambers merged to make the West Coast chamber and that’s been a just a great process for us since that time, we have about 1200 members and recently grew our staff to seven so we’ve had a pretty small but mighty team by Stand the number of members that we serve. We are proud to be five star accredited through the US Chamber of Commerce, and hope to get that re accreditation status again when we reapply at this time next year. One unique thing perhaps about our organization is we run on something called EOS. The Entrepreneurial Operating System is maybe not as unique anymore. I think we were the very first chamber in the country to start running on EOS. But we’ve been evangelists because of the game changing that that has been for our organization. So we’re super active in our community, we say that we’re a catalyst for business growth and development. We’re a convener of leaders and influencers and a champion for a thriving community. Maybe not so unique, and we hear that often throughout the chamber community

Brandon Burton 5:51
right. Now, that is great. And I’m glad you mentioned the EOS system. And occasionally I’ll hear it in other podcasts that I listened to entrepreneurial bass podcasts and they’ll bring up the EOS system like the Michigan West Coast team or uses it Yeah. setting a good example with it. So hopefully, through our discussion today, we’ll have an opportunity to explore that a little bit and, and maybe how you guys implement that and along with our topic today. So as we focus on our topic that we’re covering for discussion today, it’s around small staff big impact. And that’s all relative, right? So each community, and staff sizes are all relative to you know, like Jodi mentioned, they’ve got seven staff but serving about 1200 Chamber members. So that is a relative small staff to that size of membership. Right now, some listening might have a membership, two or 300 and maybe be the only one but we’ll talk today about ways to make a big impact with a small staff and really getting the best bang for your buck as we go throughout this conversation today. And we’ll dive into that a little deeper as soon as we get back from this quick break.

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Brandon Burton 10:06
All right, Jodi, we’re back. I am anxious to learn more about how you guys make a big impact, especially with your staff size and leveraging opportunities there in your community to serve your Chamber members. So what are some of those fundamental ways that you leverage that impact?

Jodi Owczarski 10:27
You know, the big thing for us, Brandon, I think is that part of Eos is being super clear on who you are, and what your focus area is in for us. When we look at making an impact, we really look at five different areas for us to work in the first being advocacy. I know that can mean a lot of different things to a lot of different people. For us, that means that we promote a business friendly environment, through access to elected officials and education on important business related issues. That’s, that’s a big focus for us. The second is business building, we want to help provide visibility connections and resources for business success, that really comes into play with our smaller businesses that are in our chamber. Third area for us is community impact, we think that we can maximize the community, the impact on our community through collaboration and innovation, right? Not everything that we do is business focused, because we know that if the community is strong, business is strong, and vice versa, right? Strong business leads to strong community strong community strong. And so we want to make sure that we’re right at that intersection, to make sure that we can help provide a thriving community. Fourth area for us leadership and talent development, we deliver education and training opportunities for employees to just grow their abilities. This has become especially important threw out this kind of post pandemic time staffs are stretched, thin, people have been pushed into positions that perhaps they weren’t quite ready for, or they’ve not been trained appropriately for, we want to fill that gap and provide opportunities to help develop the leadership and talent skill set within our employee base. And then the last one is inclusivity. We want to foster a culture of belonging within our business community, we want everyone to feel not only like there’s a seat at the table for them, but that we expect them at the table, we welcome them to the table, we’ve got a seat for them, and we want their voice to be present.

Brandon Burton 12:41
Absolutely, that makes a lot of sense. And it’s imperative, I would say to be clear, and who you are and what your areas of focus are, to be able to know what your day to day tasks and responsibilities are. Right, if you’re not clear that you just kind of wander?

Jodi Owczarski 12:57
Well, and I think honestly, Brandon is the chamber, when people don’t know where to go with something, where do they go, they go to the Chamber of Commerce, right. And so we get inundated with all kinds of I’ll call them opportunities to to be involved. And some of those things are fantastic. But if we don’t know who we are, and what our purpose, what our niches, it would be really easy to just get pulled into a ton of different directions and be less impactful. Knowing what our niches what those five things are that that we’re going to work on. If it doesn’t fit in one of those five, we’re gonna have to say no, for us, and our role may be just helping them find others that might be better suited to help with the work that needs to be done.

Brandon Burton 13:46
Yeah. And you often hear oh, but it’s great exposure. Yeah, the chamber is great. But you know, and I have to remind myself that people also die of exposure, so you need to channel that right,

Jodi Owczarski 13:59
I’m gonna I’m gonna hold on to that one.

Brandon Burton 14:04
So it helps being able to narrow down what that focus is. So you can kind of weed out those extra opportunities or exposure and really hone in on what your work what what you guys are focused on. So once you have that clear identity and focus, taking the staff that you have, how do you leverage your staff into delivering in these five key areas?

Jodi Owczarski 14:28
Yeah, you know, the big thing for us, honestly, Brandon, as we start before, considering staff, and look at what work needs to be done, and then creating those roles. So whether you have a staff of one or a staff of seven, you’ve really got to clarify what that work is. Usually it should be kind of those three to five main pieces of work that need to get done, and then find the right people to do that. And so for us, we work off an accountability chart, so that we’re all on The same page of who’s accountable for what looks a lot like an org chart, but really works more from this accountability standpoint. And once we’ve got that clarity, when all of those other opportunities and exposures come up, we’re again focused back on what are the three to five most important things that we need to focus on. And so we really leverage our staff in that way to make sure we continue to stay honed in and completing the most important work, because there’s always more to do. And I

Brandon Burton 15:33
love that approach of really being, you know, clarifying the work. And as you mentioned, finding the right people. And I’m thinking for those with a really small staff, if they’re a staff of one or two, it may not be where they’re finding the right people to do it. But maybe it’s finding the right time and blocking out the time in their schedule to focus on those areas of work. So really blocking in clarifying what that work isn’t needed needs to be done and assigning the time or the people to that, I think is key,

Jodi Owczarski 16:03
for sure. Further to that, for us, we work in 90 days segments. So we work at a quarter at a time. So at the end of each quarter, we look back and review, how did we do this last quarter accomplishing what we needed to get done. And what’s the most important work that needs to happen in this next 90 days for us to be successful and on track. And so there may be additional tasks and projects and things that bubble up that needs to be tackled in that 90 days. And as we assign those to an individual, it also gives them that clarity and permission really to reprioritize their tasks and know this is my number one priority in this 90 days, this has to get done. And so that that additional clarity really helps keep us on track.

Brandon Burton 16:54
I like that idea gives you a little kind of Sprint’s to be able to be accountable for exact area of work. And, and I’m sure that all fits within those 90 day sprints, or focus all fit within the mission of the chamber as well, it does. I’ve seen as we’re recording this, it’s March of 2023. And we’re coming off of these, these Silicon Valley Banks and everything that have crashed and, and as I’m diving into that a little bit just learning about it. All these banks are public banks, and they look at one quarter at a time to try to perform for their shareholders. But they don’t have that driving mission that’s driving that organism. And you can get in real trouble if you’re just you know, looking at the next month or 90 days or quarter, or whatever it is, without that bigger mission. That’s right purpose and focus. So

Jodi Owczarski 17:50
sure. For us, we back our way in right. So we start with a 10 year target of kind of where do we want to be 10 years from now? And then, if we pictured three years from now, what would be on track to get us to that 10 years, right? And then here’s our one year goals. Here’s our one year plan of what do we need to accomplish in the next 12 months to keep us on track towards that mission? That way any of those 90 day sprints or projects, we call them rocks? align with that to make sure are we on track to meet our goals for the bigger picture, right for that one year plan? And what do we need to do in the next 90 days to make sure we hit those goals?

Brandon Burton 18:32
Yeah, I love that. It may be helpful for listeners who I think a lot of chambers that have heard of the EOS system. But maybe it may not be so easy to just summarize in a nutshell, but maybe give it your best shot just so if someone’s listening and like what is EO that it will just save them a Google search and and just hearing from the chamber that implemented it first. What is it and what how does that work? Yeah.

Jodi Owczarski 19:01
ELS just really takes all of the best business practices from a variety of sources and puts it in one easy to follow kind of recipe or cookbook. For us, it means that we have absolute clarity on who we are, what we’re called to do, what our goals are, and what we need to accomplish those those things. So it’s not anything super unique. It’s just taking all of those best principles and putting them all together in in one place. So it’s it’s having that clarity. It’s giving you a long term vision. Our our strategic plan is really a kind of a two page document that’s called a VTOL vision traction organizer that just has everything in one place. You can ask anyone on our team, what our goals are, where we’re going and what our core values are, and they could just knock those out like this right it’s it’s not That’s something that’s a document that’s put away and we pull out every three years to see if we’re on track. It’s living and breathing in driving the work that we do.

Brandon Burton 20:09
So, for those listening, you may hear Entrepreneurial Operating System and think it’s an app or a program or something, it’s really just more of a framework to kind of structure the organization around and keep you on track with your, your purpose and those core values that you mentioned.

Jodi Owczarski 20:25
Absolutely. There’s a book called Traction by Gino Wickman. That’s the cookbook. So yeah, it’s a pretty easy, a pretty easy read. But once you kind of work your way through that, it’s like, Ah, this makes sense. Yeah.

Brandon Burton 20:43
So for those who are listening with the smaller staff, and I feel like every chamber out there can really, you know, hone in on this, because I feel like every chamber is always understaffed for everything that’s going on. Once they, you know, kind of focus in on their their areas of work their their areas of focus of purpose, I guess, clarifying the work and who’s going to do the work? What next steps would you suggest or what, what’s the next thing to try to really maximize the impact that they have with their limited staff?

Jodi Owczarski 21:17
You’re exactly right, you gotta have clarity and your purpose and your needs, you’ve got to find the right people, right, that can do that work. And then you’ve got to build the culture that are keen to keep your all stars in place. So it’s really easy, especially for chambers to just burn out, right? Chamber work is that eight to five, Monday through Friday. Chamber work is all encompassing 24/7, if I go to a wedding, I feel like I’m still representing the chamber, right, and so it never ends. So it’s also creating those boundaries for yourself to make sure that you continue to have gas in the tank, to be able to do the work that is so incredibly important for our community. For us, I sound like an EOS evangelist, I swear they’re not paying me to say these things. But a game changer for us this year, is we read another book called The EOS life. And essentially, it boils down to five questions and whether you do EOS or not. I love this self reflection to make sure you stay on track. One is you have to say yes to all five of these questions. Are you doing what you love? Are you doing it with people that you love? Are you making a huge difference? Are you compensated appropriately? And do you have time for other passions? We hold ourselves accountable to those five questions. Because if any of those answers are no, our time here at the Chamber is likely going to be short, right? If we’re not loving the work that we do, we’re going to end up finding our way out. The biggest issue we’ve had, frankly, is time for other passions. And so we continue to put guardrails and bumpers in place to make sure that our team is getting out. And they’ve got time for other things. And I’m asking them, what what makes you happy? What brings you joy? And we’re actually tracking on a scorecard. Are you doing those things? Are you filling that part of yourself so that you can continue to feel vibrant, joyful and prepared to do the work?

Brandon Burton 23:26
Right? Now, that’s so important to avoid that burnout and make sure in developing that culture, make sure people are enjoying life, make sure they enjoy coming to work, that they enjoy the work they’re involved with. And if not, you know, let’s make some adjustments. Let’s see, you know, what does bring them passion, let’s encourage them to take some vacation days, let’s encourage you know, those things that are going to help to sustain you know, a good, a good healthy balance, if there is such a thing.

Jodi Owczarski 23:56
And you know, and there is and I think if you’re a staff of one, you might think that’s almost impossible to do. But I would challenge and say it’s more important than ever, that you can say yes to all five of those things, right? Because it all does boil down to you. So if you can’t say yes to all those things, if it’s if it’s a time issue, then figure out what what has to come off your plate, you can’t do everything. Right. So goes back to knowing what your purpose is, and and making sure that all of your time is spent on those things. And kind of peeling away the rest.

Brandon Burton 24:33
And if you’re a staff of one, just feeling totally overwhelmed, you know, utilize your board, utilize your volunteers, you know, do you guys how do you utilize volunteers in your board there at the West Coast chamber?

Jodi Owczarski 24:46
Great, great question. We’ve really changed the expectations that we have for our volunteers. We had a huge ambassador program we had I think over 100 ambassadors. They were ineffective. It was cliquey. Anybody who wanted to be an ambassador could just be an ambassador. It was more of a social club than anything else. And a couple of years ago, we decided that that just wasn’t representing who we were as an organization. So we pushed pause, and completely flipped that program, we took what we do for our organization, from an EOS clarity standpoint, and put that same principles into place for our ambassadors. And so they had to know who we were and what their purpose was. And we had expectations for them. We’ve started an application process and an interview process for them to be a part of this important team for us. We’re down to I think, 40. Now ambassadors, and they are doing such incredible meaningful work for us that I can’t imagine not having them as a resource, and an extension for our team, we have a very robust member engagement process, we call them journeys. Here, it’s a defined track of what a member can experience, the touch points they’re going to have with our organization. We don’t want them just hearing from us once a year when it’s time for them to write another check, right. And so we’ve got the structure journey, that would happen throughout the year, we can’t do all of those touch points for 1200 members, with a staff of six or seven, not in that do it well. And so we engage our ambassadors to do a lot of that outreach and engagement. And it’s a great opportunity for them, right? It grows their connections for their own job outside of the chamber. But it also provides the that meaningful contact from the Chamber’s perspective, and gives us the insight that we need so that if a membership is at risk, we know about that before, it’s just a lack of payment for an invoice. And so we can get on that issue earlier.

Brandon Burton 27:00
Right now, I love the way you guys are have changed that Ambassador program and really creating that that honed in focus. Do you know how did that transition go go from going from 100? down to four? Because I can just see, listeners be like, yes, that’s our ambassador programs, clicky. It’s way too big and effective. But you don’t want to, you know, push people away. So how do you do that transition?

Jodi Owczarski 27:27
Great question. So the first year, we allowed, we provided clarity on what the new expectations were going to be. And we allowed everyone who was currently an ambassador to reapply, or to apply and be accepted in that first year. But they did have to apply. But we weren’t going to turn any of them away. Some of them with the new expectations in place. They’re kind of like, yeah, that sounds a lot like work to me. And I think I’m out. And so that was great, right? They self selected out. Yes. Others kind of came through that first year and thought, whatever, you know, they they knew how it was going to be. And after that year of clarity and expectations. They’re like, yeah, that felt a lot more like work. I’m out this year. And so it wasn’t an abrupt change. Others, we had to have some direct conversations like, it might be time, you know, you’ve served us well, we’re so appreciative of the number of years of service you’ve had. But it might be time to let somebody else have this opportunity. And that really had gone over pretty well. But you know, it probably took three, three years or so to really get it down now to this just all star all star team of ambassadors.

Brandon Burton 28:45
Yeah. I’ve been intrigued with all these different Ambassador programs that different chambers do and from applications and interviews to I’ve heard of some that, you know, the ambassadors pay to be part of the program. And it really helps to kind of not weed out but really qualify those who are really there to show up and do the work.

Jodi Owczarski 29:07
Absolutely. We’re turning them away now. Right. I mean, I saw the list of I’m thankful I don’t have to make the decisions, because I was like, Oh, are you kidding? This person doesn’t get to be an ambassador. But it’s it’s the right thing. Right. And so now you’re raising the bar and creating it to be something that people aspire to. What a mind shift,

Brandon Burton 29:26
right? Absolutely. And really, if you’re not qualifying those ambassadors as volunteers, somehow it really ends up just creating more work for you either damage control or hands on with each of those volunteers. And so help yourself by by helping to qualify those who are volunteering.

Jodi Owczarski 29:48
100%. You know, that makes me think of something else. Brandon, I think that so often in the chamber industry, we think about we’ll just we’re just grateful for anybody that will help or any members that will join. And we’ve kind of changed that mindset here. So even from a membership perspective, we raid our members a, b, c, d, if we’re clear on who our ideal members are, we spend more time going after those ideal. And we’d spend more time trying to retain those ideal, because we found that we spent so much of our time and energy chasing and dealing with these problematic members that were paying the very lowest tier membership dues, and really weren’t well aligned with chamber membership. Well, we take their money for a membership, absolutely, well, we support them 100%. But we’re not going to spend the same energy chasing after them. And once we gave ourselves that permission, we were so much more impactful. So I mean, we’ve been retained last year, we retained our membership at over 92%. Right, you find the right the right recipe, and it works. The same thing is true. From the volunteer standpoint, I kind of identify and define what’s your ideal Ambassador look like? And go after those people and raise the bar, don’t just be like, oh, we’ll take whatever we can get. Because those problematic ambassadors that don’t align with those expectations. Oh, they are soul sucking, right? It takes all of your time, all of your energy, and they don’t. And you don’t get anything for it. It’s just a double negative.

Brandon Burton 31:33
Yeah, well, and you can go another step with recruiting your board, right? It’s it across the board, whether it’s a member of volunteer board member, and the example he gave with the members, it’s kind of the membership paradox, right, like those that need the most help that need the most attention, can’t afford to pay more than just the basic entry level membership. So being being clear on that is very helpful. Absolutely. So Jody, as we start to wrap things up here, I wanted to ask you, if you have any tip or action items that you might suggest for listeners who want to take their chamber up to the next level, what would you offer them?

Jodi Owczarski 32:14
You know, I think one thing that is often a struggle for people is kind of making decisions based on data. And so I think don’t let data be something that is carrying you use that to inform your decisions, and your work, whether it’s to go to the board and say, I need another person, or if it’s to define new opportunities for you, or if it’s to kill the sacred cow, right? It’s that program that you’ve done forever, use data to help drive those decisions. We have a very robust scorecard system, that we go over once a week as a staff, with those key metrics that show us whether we’re on track or off track. And we use that really to drive the decisions forward, what are we going to continue to do? What do we need to stop doing? Or what additional resources we need to take things to the next level? So don’t be afraid of data really can be your friend?

Brandon Burton 33:14
Yeah. Especially as you go to your board and say, I feel like we need to get rid of the sacred cow versus we need to get rid of the sacred cow look at you know, what it was five years ago? This is what we’re getting now. The engagements not there. The money’s not there, whatever it is, it’s not aligned with our mission anymore, basically.

Jodi Owczarski 33:33
Yeah, yeah, absolutely. You know, sometimes killing those sacred cows are the best things that you can ever do. Because it gives you opportunity, space capacity to do something new that might be more meaningful for your organization, for your community for your members. Don’t be afraid to try something new.

Brandon Burton 33:52
Right? So I like asking everyone I have on the show, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Jodi Owczarski 34:03
Now, that’s such a great question. I was talking to somebody about that. Yesterday, I talked before about the fact that we’ve got a 10 year target, right? Where are we going to be 10 years from now. And our 10 year target does not include the words Chamber of Commerce, we say that we’re going to be an organization that, right, because I don’t know what this is going to look like. And I don’t want to restrict myself so far to say that I do know what that is. Maybe it’s a chamber of commerce. But we know that we want to be the essential business resource and leading connector in the middle of a thriving and prosperous community, whatever that might look like. I think that that the needs from our business community are evolving so quickly, that we’re going to have to continue to change to be relevant and important for the community to continue to lean out in that way.

Brandon Burton 35:01
Yeah, I like that. I had a thought just as you’re given that response that has never really crossed my mind before. But when you talk about not necessarily being married to the term Chamber of Commerce, I’ve seen a lot of chambers make that shift already, right, where they’re, they’ve changed, they’ve taken chamber out of their name. But, you know, in today’s world of digital, you know, keyword research and you know, as people look at terms they’re find found on search engines. Chamber has multiple definitions, right? If you do a search for chamber, I mean, who knows? What’s going to come up? Right? Is there a more defining word or term that can be coined to really encompass what a Chamber of Commerce does? Right? So more clarity and more focus on allowing the community to understand you know, what this organization does,

Jodi Owczarski 36:05
right? I don’t know what the answer is to that, frankly, and maybe we’ll still be a chamber. But we want to be open enough to the fact that that might not be the same label that we have. But we’ll continue to evaluate that year over year. Regardless of what we’re called, I think that there’s a need for an organization, like a chamber of commerce, to be at the core of, of any community to really help it thrive, and to be the best that it can be,

Brandon Burton 36:37
for sure. But God, this has been a fun conversation. I’m sure people have been jotting notes as they’ve been hearing your talk. But for the listeners who might want to reach out and connect with you maybe learn more about the EOS system, or just in general how you guys are doing things Sarah at the Michigan West Coast chamber, what would be the best way for someone to reach out and connect?

Jodi Owczarski 36:58
Absolutely, I we love that. I love it. Personally, our whole staff does. So I would encourage you to visit our website, WestCoastChamber.org. And take a look, feel free. All of our contact information is on the website on our staff page. So if you’re a membership person and want to connect with Jess or Britt, reach out, they’d be happy to hear from you. If you want to talk to me about chamber in general, or anything about EOS forward thinking, click right there on the LinkedIn, contact me directly there as well. We truly are passionate about the work that we do, and are always honored to have the opportunity to talk with other chamber professionals to help support the work that you’re each doing in your own individual communities.

Brandon Burton 37:45
That’s perfect. We’ll have of course links to your website and staff page and everything in our show notes for this episode. So anybody can can find you there as well. But Jodi, thank you so much for being with us today on chamber chat podcast for sharing your experience and how you guys are doing things there at the West Coast chamber. I really do appreciate it.

Jodi Owczarski 38:05
Appreciate it. Thanks so much, Brandon.

Brandon Burton 38:07
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Empowering Volunteers with Nick Kieffer

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

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Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
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Our guest for this episode is Nick Keefer. Nick joined the Goshen Chamber in 2007. As Vice President for Business Development, Nick became the president and CEO of the Goshen chamber in July 2017. He graduated the US chambers IOM program in 2011. Nick joined the Board of Regents for the winter Institute site for the IOM program in 2012. In 2013, he received the designation from the Indiana chamber executive Association as certified professional in the chamber industry. And October 2019, Nick was named to the National Board of Trustees for the US Chamber Foundation’s Institute for organization management. Nick is a past board president for the Indiana chamber executive Association. In 2022. He received his accreditation his accredited executive distinction from the Indiana chamber executive Association. Prior to working at the Goshen chamber, Nick ran a construction company with his father in Fort Wayne, Indiana. He received his bachelor’s degree in business from Indiana University and a master’s degree in communications from Purdue University. When he’s not working, he enjoys spending time with his his wife Molly and son Maxwell and daughter Caroline and and that they enjoy spending time outside and stay active chasing their kids around the family farm. But Nick, I’m excited to have you with us today on the podcast I’d love for you to take a moment to say hello to all the chamber champions who are out there listening and share something interesting about yourself so you can get to know

Nick Kieffer 3:43
them better in this Brandon Thank you for having me. I think what you do for the chamber industry is great anytime we can hear from from other people and you being that source just greatly appreciate what you do something interesting about me oh my goodness.

I have two food trucks that I do on the side so with our family farm we have a couple food trucks we do around so when I’m not at chamber work I’m doing some food truck work all right, so tell me more what type of food are you serving? Yes. So so we we make apple cider mini doughnuts so my my wife’s family has an apple orchard here in Goshen and so we have what we call the cider shack. So we do cups of cider and mini donuts. And in our new latest food truck will be a sweet corn roaster so we’ll be roasted sweet corn with some different toppings and stuff like that. So keeps me busy. My wife doesn’t like me sitting sitting around home. Nice.

Brandon Burton 4:43
Now that sounds fun. The Cider donut sounds good. Yeah,

Nick Kieffer 4:49
I learned. I believe one every time I work I check the first one for quality. And then I stay away from them. But

Brandon Burton 4:56
yeah, I have to right. Yeah, like any good dealer knows you don’t use the product, right? Yeah. No, that’s great. Well, tell us a little bit about the Goshen chamber just give us an idea of you know size of the chamber staff budget scope of work just to kind of set the table for our discussion.

Nick Kieffer 5:15
Sure. Goshen is the county seat of Elkhart County, we are the RV capital of the world. So any PRVC going down the street, there’s a good chance that was made in my neck of the woods. The Goshen chamber, been around since 1954. We represent 448 businesses, and about 20,000 employees in the Goshen area. Goodness, I have a staff of I say two and a half. He’s really a full time third person but we two full time staff and a part time staff here at the chamber. And we’re on a budget of about 400,000 a year been pretty consistent in that room for the last couple of years.

Brandon Burton 5:59
Good deal. So I like getting that perspective. So as we go into the whatever topic we’re covering on an individual podcast episode, it really helps listeners be able to see how to scale Yeah, compared to their chamber. And you know, if if Nick and that Goshen chamber are able to do these things that three staff or two and a half staff, and a budget of 400,000. See what you can do is your chamber, whether it’s bigger or smaller, and just, you know, scale it, scale it to your size. But I appreciate you sharing that. And as we get into our topic for our conversation today we’ll focus the majority of our conversation around empowering volunteers. And I know chambers across the country utilize their volunteers a little differently and have different types of relationships with them. So I’m excited to dive into this conversation with you as soon as we get back from this quick break.

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Brandon Burton 10:01
All right, Nick, we’re back. So as I mentioned before the break, we’ll focus our conversation today around what we can do to empower volunteers. And to know, volunteers are key to the success of pretty much any chamber. We need those people that understand the vision and mission of the chamber and who are on board and are really great community champions. So they’re in Goshen? How do you guys go about working with your volunteers? And I guess we’ll start there just in what aspects are utilizing the volunteers?

Nick Kieffer 10:36
Sure. So, you know, like I mentioned, a staff of three, we couldn’t do what we do without help, right? That’s, that’s the most important part. So you know, relying on our board and our ambassador group to really be the extra eyes and ears out in the community to really help us with what we do is imperative to how we operate. So, you know, we can utilize our ambassador group for, you know, retention for membership growth, or kind of that first year, handholding with a member of, you know, really engaging them and bringing them into the chamber. So a lot of different ways there to try to do that. But you hit the nail on the head with cultivating that volunteer aspect and how we do that it’s just, it’s so important to I think, for any chamber, no matter the size, to really have a group or a core group that you can rely on.

Brandon Burton 11:37
Absolutely. That reliability is key. So volunteers, they could take the the attitude of, I’m not getting paid for this, I’m not taking this serious, right. So getting those right people and we often talk about getting the right people on the bus in the right seats. And, and it’s, it’s true with volunteers to make sure that

Nick Kieffer 12:00
the time, yeah, it takes time to to do that you really have to, you know, it’s not something where, hey, next month, I’m going to have you know, a group of 20 people that I can go out and do this, this is something where you have to constantly work on it work on the relationships, get to know people find out who’s, you know, kind of invested in what they want from the chamber, right? So it’s that give and take of what we have to offer what we can help them with? And then how, how can you use that in a volunteer capacity?

Brandon Burton 12:26
That’s right. You know, it’s often said, you get out of the chamber, what you put into it? And yeah, that there’s a level of truth to that. Especially if you get involved with the committee or volunteering or different things like that. But what are what are some ways that you guys go about in, you know, empowering your volunteers, so giving them some control? And some, some say in everything, right,

Nick Kieffer 12:54
you’re right, you’re, you’re you’re trying to lead the organization and grow it, but but at the same time, you have to be okay with the fact that there’s a group that’s doing some work that you’re not, you know, you might not be able to make it so I can’t make every committee or group meeting that we have, it’s just not possible. And so finding, like you said, again, the key point, finding those right people that you can say, hey, I need notes, you know, where the chamber stands on these things, or, you know, kind of what to expect from the chamber as far as how we operate. And so our meeting should go this way, we try to get staff or myself at different ones, but sometimes it just doesn’t happen. Our young professional groups, probably my best example of, I’m not there all the time. And they really have kind of taken on that leadership role, and from a volunteer side that has really helped grow our wipey group.

Brandon Burton 13:49
And that’s great. So maybe just pulling the thread a little bit on the young professional group, what is it about that with, it’s really helped drive the leadership and that that group forward, as far as the volunteer base goes,

Nick Kieffer 14:05
I think, again, it gets back to that you have to, you know, give them give them room to feel that it’s their, their meeting their, their group, their identity. So, you know, they formed their kind of executive committee for the group. And, you know, I kind of gave an overall hey, here’s what the chamber kind of wants or expects, and how do you, how do you get there and then just kind of taken a step back and let them work through the process. And I was in the room on those early meetings and, you know, chime in when I’d be like, Okay, maybe not this way, we need to kind of shift over here, but not not to be too micromanaging of what they wanted out of the group. So they really bought into the overall idea of what we were doing because they were the ones driving it and so it just kind of stemmed from They’re, you know, they nicknamed me, they call me the DC the dream Crusher. So every time they come with an idea that is out of my budget, I say no. Or, hey, let’s figure out a different way we might be able to do it. But, you know, so just allowing that process it, allowing them to really take the reins and feel like, hey, you know, Nick’s not sitting over top of us, you know, telling us what to do, it’s really our group, that’s that they kind of elevated that program and really taken it on. So they like

Brandon Burton 15:34
it when when the dream crusher is not there, right. Now, so I mean, joking aside, I see, you know, a good feeling that comes out of it, when you can see the different committees, different organizations are able to continue on, even if you are a staff member is not there to help guide or, or even micromanage the whole outcome, but being able to see that they have a good trajectory and moving in the right direction, even without that, you know, staff involvement and every step of the way.

Nick Kieffer 16:11
Yeah, again, it gets to, you know, kind of recruiting those volunteers that understand chamber, the kind of the chamber talk and what we’re here for, and how we can, you know, really make an impact or a difference in what’s going on. And so you cultivate them, and then they you put them in positions to succeed. And then it’s, it just kind of perpetuates through through a program.

Brandon Burton 16:34
So I’m always curious to hear how people go about recruiting volunteer, whether it’s a volunteer for a different organization, a different committee or board member? How do you see, you know, the process of going about recruiting volunteers? Yeah, it’s,

Nick Kieffer 16:54
it’s listening right? There, there are so many conversations we have in chamber work, where somebody will slip it in or talk about, you know, I’m looking for an opportunity, or I need a connection to or I’m looking to connect with and so when you hear those, those things, you know, somebody’s wanting to put themselves out there and really get involved. And so when you, when I hear that, right, and then it’s like, okay, then you got to gauge how much and in their, their own personal traits, right, so you kind of have to do a little, you know, reading on their, how, in how much they want to be out in front of something, or if they just want to be kind of behind the scenes. But it’s really listening to, you know, at our after hours, or at our some of our programs, as you get introduced to more of the membership and, and who they bring from their organizations to kind of see, okay, hey, we can play somebody here, or where would this interest you, we have this program, you said you wanted, you know, more information on this in the community, I have a great program over here, and then you kind of start building it from from there. So it’s just throughout the year staff, my staff and I, you know, we kind of keep a little list of, hey, you know, have you talked to Joe Smith, or to Jane or whoever it may be, and then just kind of work them in. So it’s an ongoing process for us.

Brandon Burton 18:24
Yeah. And I’ve seen, it’s often a good idea to have those people that are engaged in the community to hopefully be in stepping up as volunteers and being engaged in a different level of the chamber.

Nick Kieffer 18:36
Right. And if you’re, you know, for us, we run our own leadership academy. And so, you know, we try to cultivate leadership and employees from organizations that want to be connected to so that’s a great pipeline for us. Our ambassador group, again, is a great pipeline for us. You know, so look around your community, there’s different pockets, and there’s different nonprofits that you can be like, Oh, hey, you know, they’re super involved in this this might be a really good fit for them over here and then you kind of start connecting the dots with with volunteers.

Brandon Burton 19:06
Absolutely. I think that makes a lot of sense it you know, I was joke about you don’t you want busy people? Busy people know how to get things done, right. You don’t want the person who’s sitting at home looking for something to do Oh, certainly.

Nick Kieffer 19:23
I mean, from from my my perspective, that is probably one of the most things for for volunteerism at all don’t waste their time, right? Like they, they have a lot of things to do. They’re not like they’re not my employees, right? It’s not their full time job to help the chamber out. So if, if you don’t have enough for a meeting, canceling, give them their time back because they will work harder for you knowing that, hey, they’re not going to waste our time. I mean, even even on a board level, right? If you’re if you’re, if your agenda for your board meeting isn’t jam packed or you don’t have a whole lot of things If you can afford to say, hey, you know what, this month we’re okay. And your exec team is okay with it, man, give those volunteers that time back. And it just, it makes a difference as you you’re building your relationship with your volunteers. Right.

Brandon Burton 20:12
And, and I think there’s ways of communicating that to where it is still keeps the weight of the importance of it. Without, you know, taking off that pressure of No, we’re not doing this. Like, it’s not important. Like, it’s still as important, but we also value your time. So we’re trying to prioritize things. And then given the circumstances right now that take Enjoy your evening,

Nick Kieffer 20:37
you know, I just had that situation where, you know, I took a took a vacation was gone, right. And I was gone during a week where you have your typical committee monthly meetings, and I told, you know, the three of them the bigger meetings and like, Look, I’m not going to be here, you know, it’s okay, we can move it back, or we can, you know, pick it up next month. And every one of them said, No, we got it, we got, you know, just give us a couple things that that we need, we’ll we’ll have the meeting, I’ll get your notes. And so that’s when you sit back and you’re like, Ah, I got a good group, right. This is your, you know, good group of volunteers that really see the long term, you know, mission to the chamber and really help out in that way. Right.

Brandon Burton 21:15
That’s one of the best feelings is to know that the organization doesn’t sink without you there,

Nick Kieffer 21:20
right? Like, from an ego thing, like, you know, that’s not true. But that’s, it’s just to be like, Okay, I don’t have to be there as an executive, you can kind of take that breath of like, it’s still gonna go on,

Brandon Burton 21:30
right? Yeah, I think sometimes we, we make ourselves feel more important than we already. Know, that’s good. So I’d like to try to get maybe, you know, for those who are listening, any kind of tip or action item as they are looking to take their chambers up to the next level? What would you suggest for them may have to do with volunteers, maybe something totally different. But what what comes to mind for you?

Nick Kieffer 22:00
I, I can’t. Huh, listening, I think I mentioned that a couple times, but just listen to your membership, they will tell you, the good, the bad, the ugly, everything in between, in a lot of different ways. But if you’re in your staff are listening to what’s going on, it’ll help cultivate your membership, it’ll help cultivate your volunteers, and it’ll strengthen your chamber. You know, it’s been, it’s been a roller coaster, last couple of years of volunteerism coming back out of it is kind of up and down, where things out, but it’s just, if you understand the needs of of your members and those that are looking to be involved, it’s easy to make decisions to help them and that’s, that’s our ultimate goal, I think as a chamber is to be a resource for the business community. And so anyway, you can do that that’s a you know, to me, that’s that else that’ll strengthen your chamber in the future. You know, as far as you know, growing yourself or, or getting more information. I’m a huge proponent of the IOM program and be involved in ACC. I think those are two phenomenal organizations that chambers, and chamber execs can pull a lot of information out, you know, whether it’s going through IOM or attending ACC, those are great. Listen to your podcast more, I think, you know, the more you talk with people, like we’ve all been through it, no matter the size of the chamber, you’re running, we’ve all been through it. And so there’s, there’s things you can learn from from anybody and, and, you know, just, I was just at a function where, who was the chamber directors third day on the job? Oh, you know, right. So just all excited about it. And she was telling me a couple of things. And I was like, Man, I didn’t think about it like that, like just three days on the job. But it was a nugget that I could take back and bring back to my chamber. So always be open to listen and to learn from from everybody. I love

Brandon Burton 23:56
that perspective that people bring from different experience, whether it’s, you know, three days on the job, so they’ve got a very green, you know, perspective

Nick Kieffer 24:05
to the 17 years where you’re, you know, you’ve kind of been through a lot of different different scenarios.

Brandon Burton 24:11
17 years or even prior prior employment before Yeah, whatever your career path was before the chamber brings a perspective to so absolutely being able to learn from others and just listening and in, like I said, at the beginning of Episode scaling, so you can’t necessarily do everything the same as other chambers and you shouldn’t content, yes, get the concepts, listen to the needs of your community, and then scale it to the size that makes the most sense. But Nick, I like asking everyone I have on the show as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Nick Kieffer 24:55
I’m my kind of mantra here is a resource center is That means you adapt and change. You know, technology’s going to throw wrinkles into our business world and business community and, and so being that constant resource that people can rely on and businesses can rely on for solid good information, I think is so important for chambers to to be at the forefront moving forward.

Brandon Burton 25:24
Absolutely. As you say that I’m thinking, we are recording this in March of 2023. And right now, all of the buzz is Chat GPT and artificial intelligence and all these different ways that it’s going to change workforce and change content and change our workforce and chamber work absolutely, exactly. So as a Chamber of Commerce to be able to be on the forefront of that, learning about the technology, helping to distill this down to the members that say, here’s what it means for you. Here’s how you can apply some of these technologies to better your business. And here are some pitfalls to look out for and to be aware of. And again,

Nick Kieffer 26:05
when you when you look back over the many years of what chambers have done that’s that’s the root of it. That’s the it’s the always saying okay, hey businesses, here’s what’s next here’s the next thing and so being at the the forefront of that and you know, kind of helping businesses navigate through it is is where I think we we need to focus on absolutely,

Brandon Burton 26:27
I couldn’t agree more. I appreciate that.Nick, I wanted to give you an opportunity to share any contact information for listeners who might want to reach out and connect with you learn more about how you go about approaching volunteer working with volunteers in your chamber, what would be the best way for someone to reach out and connect?

Nick Kieffer 26:46
Yeah, goshen.org would have my contact information, email address, and keefer@goshen.org is my email. But I’m more than happy to help. Like I said, I’ve been in chamber work almost 17 years now. And it’s it’s fun. It’s fun work, but it’s more rewarding when when we’re sharing with each other. And I’m learning from from you and and hopefully I have a nugget or two that you find valuable as well.

Brandon Burton 27:14
Absolutely. And we’ll, we’ll get your contact info and that should be in the show notes for this episode so people can find you there. But I appreciate you setting aside some time to be with us today on chamber chat podcast and sharing your experience and insights is working with volunteers and really creating a culture that that helps them want to work towards the success of your chamber.

Nick Kieffer 27:39
Brandon, thank you again for all you do and having me on your show.

Brandon Burton 27:43
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Talent Attraction with Sarah Davasher-Wisdom

Miles Burdine Chamber Chat Podcast promo image.

Below is an auto-generated transcription. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to the Chamber Chat Podcast. I’m your host, Brandon Burton. And it’s my goal to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
To learn how Community Matters can support your chamber with your next publication. Please visit communitymattersinc.com/podcast To request your free media kit and request a proposal to find out what kind of non-dues revenue you can generate.

Learn how you can partner with Community Matters, Inc. to produce your next Chamber Directory, Community Guide or Map.

Our guest for this episode is Sarah Davasher-Wisdom. Sarah has served as President and CEO of Greater Louisville Inc since January 2020. Sarah has been with goI since 2014. Rising from leading July’s government affairs activities as Vice President of Government Affairs, to now as president CEO. GeoEye was named National chamber of the year in 2019. Personally, Sarah’s also been the recipient of several notable awards at the local, regional and national levels. Sarah has held previous roles in government and public policy including manager of Government Affairs for Tennessee Valley Authority, Strategic Communications Officer for the US Army Corps of Engineers, and Community Development Coordinator for Congressman Lewis. She serves on the boards of several local organizations as well as on the US chambers committee of 100. Sarah is the first woman and youngest person to serve as president and CEO of GLA. Sarah, I’m excited to have you with us today on Chamber Chat Podcast, I’d love for you to take a moment to say hello to all the Chamber Champions that are out there listening and share something interesting about yourself so you can get to know you a little better.

Sarah Davasher-Wisdom 3:13
Oh, hello, Brandon. I’m excited to be on the chamber podcast as well. Then looking forward to this conversation. I think that that bio certainly said a lot about me. So thank you for reading that so eloquently. But the real story goes beyond that. And you know, a lot of people will say what’s something that people don’t know about you or what something that tells more about you personally, and I always like to share that my husband and I are serious ballroom dancers. Between the two of us. We have 50 years of dance experience. And it’s how we met. So we’ve been dancing together for 10 years of which will actually 11 years we’ve been married for 10. And that’s something that not a lot of people do. And not a lot of people know. And it’s something that we’ve continued. Despite any sort of changes in career or relocations, or anything else that we have done, we’ve always remained committed to our dancing.

Brandon Burton 4:09
Awesome. That is, it’s great that you guys have been able to keep that up and have that common bond together. And that that interests. So thank you. I like learning these tidbits about people as we have them on the show and learn those facts that so I had mentioned to you before we started recording, but this is a first for me to have. Three, you’re the third person from Greater Louisville Inc. to be on Chamber Chat Podcast. First time, I’ve had three of any organization on the podcast, which speaks volumes to the great work and impact you guys are having that you keep rising to the top to have different members of the organization on the on the show. But for those that are Thank you, yeah, yeah, for sure. So Those who’ve been listening to the podcast since the beginning. may remember at Kent Oyler on back in 2019. When you guys were Chamber the Year finalists and won Chamber the Year and more recently had Jordan Clemons on talking about using LinkedIn to grow membership and they both are fantastic episodes so encourage anybody to go back and listen but I just I mentioned that because those longtime listeners may be a little bit familiar with with GLI, but for those who may not be just give us a little synopsis, I guess about what GLI is all about, you know size, the Chamber staff budget, scope of work, that sort of thing, just to set the table for our discussion.

Sarah Davasher-Wisdom 5:43
Sure, well, Greater Louisville Inc. We have a staff of about 30 people. And we serve about 1800 members. We are also the Regional Chamber and we are by state so we cover 15 counties, five in Indiana and 10 in Kentucky. We’ve got everything from Fortune 500 companies located here to small retailers and suppliers. We are the home of Humana, and UPS Airlines. And those are two of our biggest companies here. Our main goal was to grow the regional economy. And we do that in several ways through traditional economic development, talent attraction, advocacy and DNI. So our goal is to do all of those things in the best way possible to make our region the strongest for growth. So that’s a little bit about GLI we have a great team, our budget is 5.7 million.

Brandon Burton 6:38
Very good. So you touched on one of the things that we’ll focus our conversation on today. And as you mentioned, those focuses of your work, one being talent attraction. And I’m excited to dive in a little bit deeper and learn about how GLI goes about talent attraction. I know that’s a hot topic for chambers across the country. And you’re so kind to share some of the tips and strategies you guys are using there in Louisville. So we will dive into that conversation much deeper since we get back from this quick break.

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Howdy it’s me, Donna from Yiftee again. Today we get to hear from Christine in upstate New York about her Shop 716 Community card program. She was able to use sponsorship funds for a generous Buy One, Get One program that benefits her whole county.

Christine Langenfeld  9:21  

Hi this is Christine Langenfeld with the Amherst Chamber of Commerce located in Buffalo, New York. We have partnered with Yiftee on our Shop 716 e-gift card program that has been incredibly, incredibly impactful for our small businesses. So happy to have incorporated this program in our shop local initiative here in Western New York. I highly recommend them and give them a chance to show what they can do.

Donna Novitsky  9:50  

Thanks, Christine. So folks, check us out at yiftee.com and sign up for a demo or shoot us an email at sales@yiftee.com. 

Brandon Burton 10:01
All right, Sarah, we’re back. As I mentioned before the break, we’re focusing our discussion today about how you guys are focusing your work around talent attraction. And I know there’s different approaches, you know, chambers go about this work in different ways. But I’d like to learn a little bit more and have you share how how you guys are GLI are going about talent, attraction, and really making your economy there is something that’s really thriving. And I know you’ve mentioned the DE&I efforts as well. And it is a very diverse community as well. And I think that plays into talent attraction. So I anticipate that those two will overlap a little bit. But I don’t want to steal your thunder. So I’ll hand it over to you to to share how you guys are going about this work?

Sarah Davasher-Wisdom 10:47
Sure, well, I’m really excited about our talent attraction programming, because we’ve had a lot of cities come to learn more about it, because they want to replicate it. So it really has been one of those. One of those things that we are known for in Louisville, our program is called Live in Lou and we developed it in 2016, to really show what it was like to live work and play in the greater Louisville region. And the platform itself showcases all of the assets that really differentiate us as a community, we highlight the availability of good jobs and career opportunities, the quality of life and the sustainability, to raise a family and the suitability to raise a family I should say. And then the ability to make a difference. And the reason that we highlight those three things is because in 2016, we did a lot of data, a lot of research into why people want to live in our community. And those were the three reasons. So we target our marketing around those three reasons. And one of the places that people go to learn about a community is on social media. So we use our website and our social media channels to promote feel good stories about the community, new businesses, opening up favorite restaurants. Because we have a fantastic culinary scene here. It’s one of the things that people love to visit for. We also showcase restaurants and festivals. So those are some of the things we really try to highlight. We have also been doing private label campaigns for companies under our live in loop programming. And we basically will look at where there isn’t what jobs are needed for that company. And then where there is an area in the country or even internationally, where that skill set exists and may not be paid as well there as it is here in Louisville. And so then we can geofence and do some targeted marketing, highlighting those things I mentioned earlier, and really go out and connect the the job seeker or the potential low avillion to the job opportunity. And we can use the marketing from the company itself. So it’s a really innovative way for us to recruit individuals to move here to work for a specific company. So it helps our community because we’ve got residents moving in, and it also helps our companies. I love

Brandon Burton 13:10
that name that Lou avillion that just that flows. So well. I love it. Can you share with us some more about the geofencing? So how do you go about that and targeting the right people like the parameters you set on it? Certain radiuses maybe some people aren’t familiar with what geofencing is just give us a little bit of background on that.

Sarah Davasher-Wisdom 13:33
It’s really a technology that we pay for. So we identify what geography we would we would want to highlight usually by ZIP codes, and then the firm actually does the geofencing. But it’s basically a way that you can put information on phone like you’re capturing phone data so that then you can advertise. Because when people are moving in and out of that zip code, you’re capturing that data out that makes sense.

Brandon Burton 14:01
Yeah, it does. Are you guys identifying specifically people that don’t live in Louisville currently that based on the phone data, so when they come and visit or pass by or how does that? How does that

Sarah Davasher-Wisdom 14:15
yes, we definitely are targeting out of town people so that we can get them to move here and and maybe because our goal was talent attraction, we don’t have enough people here in Louisville to fill the open jobs. And so that’s why we’re trying to really focus on talent attraction. We’ve grown the social media channels from 200 followers to 53,000 followers in five years. So there really is a lot of momentum to live in Lou. And then we also have a group of volunteers that we call city champs. It’s kind of a human Welcome Wagon to help people get connected to the interest that they have in the region. The volunteers are incredibly passionate. Excuse me, and If they really want to showcase the best parts of our community and make connections, so the new residents kind of have a friend immediately, when they when they move here. So we train the city champs on all of the things in the community, it’s about a four hour training. And then they identify what interests they have. So we can put on our website that this person is a trained city champ, and this person is interested in interested in parks or ballet, or whatever the situation may be, so that when we have prospective residents interested in those same, those same things, then we can make that connection. And there’s automatically an interest in sharing information so that the person is more likely to relocate to

Brandon Burton 15:42
a level like that it kind of creates a friend, right? They come into the community. And as they’re saying, this reminds me when I was in high school, I moved across the country. And it was a kind of a traumatic thing as a junior in high school, across the country. But the new high school I went to, they had a program at the school where they would match another student up with new students to kind of show you around, and it made all the difference. So I see these these community are the city champs, these volunteers, really being able to be that tour guide of the city, you know, sharing some common interests, really helping to help these new people feel at home, I see that as being a key attribute to being able to really attract and retain these these new people to the community. You had mentioned I mean, the social media following is great. I mean, 253,000 followers is in that short amount of time is amazing. You had mentioned a few examples of some of the things that you’re doing on social media to leverage that and tell the stories of the little bill. Are there some examples that have really taken off that you’re aware of that, you know, I guess you could say have gone viral that they got more traction than other things on your social media stories.

Sarah Davasher-Wisdom 17:03
I think the real life stories of people that have followed live in lieu and actually move to the city have been the most powerful. And that, you know, those are like, really kind of rare, but also that doesn’t negate the success of the platform, it’s just that we don’t always have somebody love it so much that they post about it, you know, I think people often will look at it. And I think, oh, my gosh, this is amazing. But they don’t necessarily write a big story about it, we actually had a couple write a big magazine article about it. And that was that was really a thing that went crazy on social media, particularly locally, people were talking about it. Another thing that has really gotten a lot of media interest on our live and live platform is our newly launched workforce ecosystem hub. And it’s a compilation of all of the workforce development resources. So we have our talent attraction, part of living, Lou, but we also are trying to get people that aren’t working now into the workforce, or people helping them to upskill. And since 2014, when I first moved here, I was hearing about all of these different workforce development programs in the community. And I kept saying, Where is the one stop shop, like work, and I read about all of these in one place, and that that resource just didn’t exist. So there were a lot of programs that were going on utilized and not not utilized to their maximum potential, I should say. So we, for two years, we work to compile all of those resources. And we launched this ecosystem hub on the live and lose site. It’s liveinlou.com/work. And it has 245 organizations and their programs listed. We’ve got a portal for job seekers and a portal for employers, the employers can go on the site and identify any sort of training programs, some of which are free, and funded by the state actually funding from the state available that you can apply for on the site. And that that funding and those training programs are for their employees. So we have a manufacturer, they may be able to get funding to do a certain certain upskilling initiative, and all of that is listed on the site. It also includes different organizations that are helping to remove barriers to work so the employer can help identify those for the employee. A lot of HR offices will use it if they have an employee that’s having difficulty with transportation and or childcare availability. I mean, it’s childcare, transportation, all sorts of barriers that exist out there. And we have all these organizations in our community that are working to overcome them. And now there is one place that you can go and access that on the job seeker platform, you can still you can still see the barriers to work resources and because a lot of job seekers are, you know, trying to figure out ways to manage that themselves, but they also can apply for jobs on there and see what financial assistance may be available to do certifications or apprenticeships or going back to to get a college degree even. So, we’ve really taken a collaborative approach to all of this and worked with the organizations to make sure that the right information is being shared. And we’ve had a lot of hits on it. And the media has been going crazy about it locally, they’re calling it Google’s version of LinkedIn. So we’re excited about it. That is

Brandon Burton 20:36
great. As you’re given that explanation about how live in lieu works, and the job seekers and employers portals, the thought hit me why why do communities, you know, outsource to these big job seeking websites, when they have a chamber of commerce, who’s connected with employers know the needs know that those barriers, they really can give a kind of a white glove service to help match future employees with employers. So I love that how you guys have set this up and strategically having those are calling out what some of those barriers are, and approaches of how you guys are working to overcome those things. And community partners to help overcome those things. As a going about the job seekers, the employers on there, I imagine that you have a wide range of different employment opportunities. It’s not any one type of industry, obviously, but what are what’s kind of the the range of employment opportunities that you see happening through the live in lieu website,

Sarah Davasher-Wisdom 21:48
we’ve got everything from, you know, clerk position, to a nurse position, I mean, every sort of job imaginable is on there. We also with some of the jobs that we learn about some of the jobs that our employers post are also very skill specific, highly technical. And we do have a partnership where we can seek out those highly specific skills, because there are some jobs where you may only have a handful of people in the country that have the ability to do the job. And through a partnership with LinkedIn talent insights, we can seek out those individuals. And that’s more of a specific employer request. It’s not, I mean, they’re usually posted on live in lieu as well. But in those instances, it’s less likely that somebody with that skill set is going to be posting for a job, they probably they’re gonna wait for recruiters to call them. So we find them and call them.

Brandon Burton 22:45
Yeah, that was gonna be my next question. Because there’s those highly skilled labor that you need to kind of seek them out and, and maybe even try to take them from another company. And we won’t say that too loud. But that happens, right?

Sarah Davasher-Wisdom 23:02
Well, we don’t do that from local companies only when we’re trying to get people to move here.

Brandon Burton 23:07
That’s right. That’s right. Now just say this program, it seems like a real game changer, especially in the talent and workforce development space. Is there anything that we’re missing from the live in loop program that we haven’t touched on?

Sarah Davasher-Wisdom 23:23
Um, I would say that, you know, we do overcome objections to moving to Louisville sometimes. And this is where the DNI aspect of this comes in that you mentioned earlier. We in in 2020, we were the epicenter of the Breonna, Taylor, killing and the protests that followed that really showed us that we needed to expand our scope of work. So recruiting diverse talent has been a little bit more difficult. But since 2020, I have been saying all this time, this is also an opportunity for us to show that this time, it’s different and it should have been different every time before but we have to show that the business community is committed to creating an inclusive economy. So we have really expanded our work in the DNI space. And that helps our talent attraction initiatives. So some of the work that we do, and includes a minority business accelerator called power to prosper. We’re getting ready. We’re taking applications for our third cohort right now. And it provides small businesses with knowledge and resources and networks that will help their businesses scale. We also have during 2020 launch a racial equity pledge that identifies five different ways that companies can can make their business more inclusive. And that includes things like diversifying their vendor spend, creating a safe space for conversation ones that are about inclusion. It also includes hiring diverse talent. I mean, and we then with that pledge, we launched a toolkit. And I was, I was excited about the number of companies that signed the pledge, it was over 200 companies. But then I was also excited about the toolkit because the toolkit gave businesses, the tools, they needed to do that. So we didn’t just say, Hey, we’re signing this pledge, we also said, Now, here’s how you go and do these things that are in the pledge. And as our as an organization, we have diversified our own vendor spend in ways that we never thought possible, because we’ve been so intentional about it. And my hope is that every company that sign that pledge has been equally intentional, and that we’re seeing a lot more things have, or a lot of great things happen as a result. Another thing that we do, and then we started doing it 2020 is a procurement matchup event called power to prosper. I’m sorry, I’m forgetting the name of it. It’s not that’s the minority business accelerator. Progress through procurement is our procurement event. And we identify what needs companies have in our community. And then we bring in diverse vendors to and match them up. And then sometimes there’s still a contracting process involved, but it is helping both the employer that has this, this need for a vendor and then they they’ve been having trouble finding a diverse vendor. So then we’re connecting them to a diverse vendor, and hopefully good things come from that. So those are some of the things that we’ve done in the DNI space. And like I said, that also helps our talent attraction and helps our economy grow. And all of the things in a chamber seem to work together cohesively. And I like that about chamber work.

Brandon Burton 26:48
Absolutely. So one of the things that stood out to me is you mentioned that you guys are often involved with overcoming object objections. And occasionally certain objections will rise to prominence. But, and oftentimes, we don’t even hear about some of the objections. So how do you guys go about soliciting feedback of people that may be hesitant of moving to Louisville to understand what their objections might be? So you can address that and learn how to better maybe fine tune this program?

Sarah Davasher-Wisdom 27:18
Well, most of the time, the HR recruiters at our companies will tell us what the objections are. And that’s, that’s really our source of information. There are times that we’re talking with individuals directly, particularly when they’re those highly skilled individuals that we’re seeking out for employers. But most of the time, the HR managers will tell us what stories they’re hearing and a lot of it relates to Louisville, being in Kentucky, and people here, Kentucky and they think that we are not as sophisticated as a place they would like to live. And Louisville is actually very sophisticated. I mentioned earlier, we’ve got a great culinary scene. We’ve got all five types of art organizations. I mean, we really do have a fantastic city is a great place to live and not just a great place to raise a family. I mean, it certainly is that but I mean you can be single here and you can really have a fantastic life. It’s a fun place to be. So but Louisville often gets branded with Kentucky and the demographic and the psychographic of talent looking to relocate is looking for, you know, a city that’s fun and exciting. And Kentucky doesn’t have that brand nationally. Yeah.

Brandon Burton 28:33
Kentucky is a great state though. Okay, yeah. Is it beautiful? Yeah. Well, Sara, you’ve hit on some great points here. As far as talent attraction goes, and I’m sure people listening or are taking notes and seeing how they can make some tweaks to their own talent attraction programs. I’d like to ask if there maybe is any tip or action item that you’d like to share for listeners who are looking to take their chamber up to the next level? What might you suggest?

Sarah Davasher-Wisdom 29:05
Well, I would suggest getting your CCE I’m a big believer in the certified chamber executive program for several reasons. Number one, there is an application process that requires you to really get out there and give speeches and also sometimes like IOM counts. So that’s a training program where you’re networking with other chamber professionals. And through IOM and through CCE which came later for me, I’ve met so many incredibly smart people. And being able to reach out to those individuals being able to hear about their programming as I went through IOM and CCE really, really helped me to know different ideas and different ways to navigate community issues and different ways I could take Our chamber to the next level. And so as a result of my experience being so positive, I have said, anybody that goes through IOM has to commit to doing CCE as well. The CCE process, what I liked about that was beyond the application process that I just described with you, you get to meet so many people, you learn about their programs. There are there’s a body of literature that one has to read that really focuses on governance and finance and making sure the chamber is in good operational order. And I believe that’s incredibly important, because all of the programs that we talk about that are exciting. We can’t do if our chamber isn’t in good operational order. If we don’t have the money, we don’t have the right money in reserves for a catastrophe. I mean, there are all of these things that seem boring to a lot of chamber people, but they’re incredibly important to enabling that programmatic aspect that can be very exciting, and fun to be part of. So that would be the thing I would say, to take your chamber to the next level, because you’ll learn so much as you go through that process.

Brandon Burton 31:06
Absolutely. Anybody who’s been sitting on the fence debating whether or not to get over that hurdle, go go do it, go after your CCE apply, go through the process. And like Sarah said, there’s so much development that comes out of that to benefit your chamber, but also you professionally as you move on through your career. So Sarah, I like asking everyone I have on the show, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Sarah Davasher-Wisdom 31:37
Well, I see the purpose of Chambers as being incredibly important. And you know, I’ve heard speculation about this, but I believe in chambers very, very much. I think there is a role for chambers and the big community issues of the day. And we’re really starting to see that more and more. I mean, there is no other organization where you can go to and and say that they represent the voice of the business community chambers do that chambers, or that one stop shop you can go to and the people who enjoy being in the chamber world are just ready to help. And to say yes, attitude, and all of the big community issues that we’re so interested in. I mean, everybody wants to figure out how. And so I think that chambers are so so incredibly important. And I think that the people who work in chambers have a real passion for community growth. And it’s becoming a lifelong career for a lot of people. You see that more and more particularly at the CEO level of the chamber world. And I like to see that. I think that there are some incredibly smart chamber leaders out there and I enjoy talking to them frequently. I think chambers are really important to making sure community issues get solved.

Brandon Burton 32:55
Absolutely. I couldn’t agree more. And I I also agree with the scene, people who are making the chamber industry a profession, you know, it’s a career choice for people now, especially at the executive level. But we’re it’s not just a job in their community that gets filled because somebody needed a warm body, but it becomes something that they go after these trainings are IOM, they’re CCE and really develop and help take their community to the next level, which is what it’s all about. But Sarah wanted to give you an opportunity to share any contact information for listeners who might want to reach out and learn more about the living loop program and how you guys are doing things there at TLI. What would be the best way for people to reach out and connect with you?

Sarah Davasher-Wisdom 33:40
Sure, well, I’m happy to provide my email. It’s sdavasher@greaterlouisville.com. And my phone number is 502-625-0073 happy to talk with any chamber leaders about these programs or anything else bounce ideas off of each other. I’m always happy to connect.

Brandon Burton 34:02
Very good we’ll get that in our show notes for this episode as well so people can access that to connect with you. But Sarah, I want to thank you for spending time with us today here at chamber chat podcast provided a lot of value and some great things for listeners to think about and and see what how they can implement and take their chamber up to the next level and provide a new level of competition on the talent attraction front. I appreciate that.

Sarah Davasher-Wisdom 34:30
Happy to do it. Thank you.

Brandon Burton 34:32
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Volunteer Management with Whitney Diver McEvoy

Miles Burdine Chamber Chat Podcast promo image.

Below is an auto-generated transcription. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to the Chamber Chat Podcast. I’m your host, Brandon Burton. And it’s my goal to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
To learn how Community Matters can support your chamber with your next publication. Please visit communitymattersinc.com/podcast To request your free media kit and request a proposal to find out what kind of non-dues revenue you can generate.

Learn how you can partner with Community Matters, Inc. to produce your next Chamber Directory, Community Guide or Map.

Our guest for this episode is Whitney Diver McEvoy. Whitney has served as president and CEO of the Yountville Chamber of Commerce in California since July 2016. Previously, Whitney served as vice president of sponsorships programs and events at the San Jose Silicon Valley Chamber of Commerce. She currently serves as chair elect of the WAC II, and on the board of directors for visit Napa Valley. When he graduated from Sonoma State University with a degree in political science, she lives in Napa with her husband, Matt, and their two cats, Tiger and Chateau I think those are awesome names. But Whitney, welcome to Chamber Chat Podcast, I’m excited to have you with us today. Love to give you an opportunity to say hello to all the Chamber Champions that are out there listening and share something interesting about yourself so you can get to know you a little better.

Whitney Diver McEvoy 2:51
Well, thank you, Brandon, so much for having me today. It’s it’s an honor to be here. And I appreciate the opportunity. Something interesting about me, you know, I regularly practice yoga and meditate has been a game changer for me and managing the stress level that comes with being in a leadership role at a Chamber of Commerce. So highly recommend for those folks out there.

Brandon Burton 3:15
Everybody’s shutting down right now yoga and meditation. I would recommend that that’s great. So thank you. So before we just jumped into our conversation today, I wanted to hear a little bit about the young field chamber, just give us some idea of perspective that you’re coming from as we talk about our topic today. So we know about the size of your chamber staff budget, scope of work, that sort of thing, and then we’ll we’ll dive into it.

Whitney Diver McEvoy 3:42
Yeah, absolutely. So the local Chamber of Commerce, we’re located in the heart of the Napa Valley. Our town is about 3000 people, which includes the largest and oldest veterans home in the United States. We have about 600 veteran residents there are chambers relatively small, we have a staff of three people full time, including myself. And we serve as both traditional Chamber of Commerce and the destination marketing organization for the town of Yorkville. So both that chamber and DMO side together. Right now we have about 325 business members and we have about 125 Associate members and associate members or our residents who live here in Yountville. It’s an opportunity for them to stay engaged with the work that the Chamber does in the community. It’s pretty popular program I’m in right now we have a budget of around $800,000 for the work

Brandon Burton 4:34
that we do. Very good. And I think for a lot of chambers listening, I think your demographics kind of fit in very well with them. As far as you know, a staff of three, the chamber size budget, I think fits with probably more of the majority of chambers throughout the country. So I find it to be very relevant. And that’s helpful before we get into our discussion today which will focus our thoughts and conversation addition around volunteer management. And that can mean a lot, right? There’s a lot of different volunteers that get involved at the Chamber, from your board to ambassadors to people that just volunteer to add events and different things you have going on. So we’ll dive into all of that and more as soon as we get back from this quick break.

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Donna Novitsky 7:31
Hey there, Donna Novitsky, CEO of Yiftee here, and we are all about the shop local movement. We’re working with more than 500 communities like yours and 15,000 small businesses like your members. We’re big fans of Brandon and his Chamber Chat Podcast, so we’re helping to sponsor the show. But while I’ve got you here, what’s a Yiftee? You ask? It’s a digital gift card branded for your chamber that people spend only at the local shops that you authorize. In 2022 we drove 10’s of millions of dollars to small businesses in the US. The program is free for chambers and free for your local shops. You can sign up for a live zoom demo with me or one of my teammates yiftee.com/demo or email sales@yiftee.com. That’s why Yiftee.com. That’s it for now back to the show.

Brandon Burton 8:28
All right, Whitney, we are back. As I mentioned before the break, we’re talking about volunteer management today. And I would like to just get an idea from you as far as how you approach managing volunteers, because they’re not paid staff. You know, they’re they’re not in it for all the perks of being the chamber staffer. But how do you go about managing volunteers at your chamber?

Whitney Diver McEvoy 8:54
Yeah, well, like I said, we’re a staff of three. So we rely heavily on volunteers, we run the Yampa Welcome Center. And that’s fully staffed by 34 Different volunteers, and we’re open seven days a week, we couldn’t do that without our volunteers. So we’ve gotten really good at managing them. And it’s really important for our scope of work, you know, I have a number of things that I’d like to share with the group today. But you know, one of the things that I think kind of comes to the top is treating our volunteers like adults, and making sure that we’re empowering them to have the resources they need to be successful. So that’s at the top of my list, but the I have a couple of things that I’d like to share with the group today. So first of all is kind of building meaningful relationships with your volunteers, make sure you know them and they know you be flexible and accommodating. You know not everybody can volunteer at the same way at the same for the same length of time. So really kind of meeting people where they are. Be sensitive to differences. You know, everybody’s different kind of acknowledge that. And then I think another important thing is clearly outlined the purpose of volunteering, when somebody is volunteering with you, as an ambassador, board of directors or helping you operate the Welcome Center, like Brandon said, helping out and event be really clear on what that purpose is and what their role is, you know, as you, you manage them, you want to make sure that they have clear expectations so that they can either meet those expectations or miss on those expectations. But if they don’t know what those expectations are, it’s hard for them to succeed. And then one of my favorite things is communicate early and often. So make sure that you’re, you’re emailing them, you’re speaking to them, they know what’s going on, so that you know they can succeed in their volunteer role. And then a cautionary tale, as I learned very, very early on in my chamber. Career is never meet one on one with an angry volunteer, just avoid that altogether, bring a board member and other staff member into that conversation. So that you’re not meeting with them one on one. But those are kind of my high level keys to success for good volunteer management.

Brandon Burton 11:09
Yes, those are a lot of value packed in those couple minutes. Right there. So as you were given that response, I, I was thinking as far as expectation, because as people volunteer, you had mentioned being flexible, sensitive to differences. So that does come into expectations as to what you expect from the volunteer and what they can expect to actually give as a volunteer. So can you talk to us a little bit more about how you go about managing expectations on both ends from the chamber? And from the volunteer side?

Whitney Diver McEvoy 11:42
Yeah, absolutely. So I kind of grouped this into different buckets. So in terms of kind of expectations, what’s the time commitment look like? What are their duties and responsibilities? As a volunteer? Do you have any qualifications for volunteers that are going to be working with you? And of course, that looks different for the different areas in which people volunteer, as an ambassador or board member or helping set up as an event? And what’s the purpose? How do they fit into the big picture of the work of the chamber? And what does it mean when they’re volunteering with you. And then a job description, this is super critical for your board of directors or your ambassadors, or even those that are volunteering at your welcome center, we have a full packet for our welcome center volunteers that includes job description for them. And then I think kind of the the last piece of maybe the most important piece is, is it a good cultural fit for your organization? You know, do are they a good addition? Do they shake things up? And did they respect staff and other volunteers? So I think that’s super important. I always suggest an interview process, we interview all of our volunteers that come to work with us, doesn’t matter how they’re volunteering with us, but we do an interview process with them, we’re really upfront with them, that we want to make sure that it’s a good fit for them. But also, it’s a good fit for us.

Brandon Burton 13:05
Yeah, so on the interview process, like I can see, you know, a, somebody who maybe gets turned away from a volunteer opportunity and like, wasn’t good enough to volunteer at the chamber. So how does an interview process work? Do you try to find a place for them somewhere? If they’re willing to volunteer? Or what’s your thought process going into that?

Whitney Diver McEvoy 13:27
Yeah, that can be a tricky one. That’s definitely happened with us before. And I think it goes back to those clear expectations of you know, these are the expectations we have for our volunteers. You know, this is what we’re looking for in a volunteer. And if that’s all spelled out ahead of time, and they’re able to review those expectations and those guidelines, then you really have kind of a backup for your decision making. So you can really kind of point to that information and say, you know, this probably isn’t a good fit for you or for us, and that’s okay. You know, I always say clear, is kind if you’re, you know, clear with somebody that’s kinder than being not clear, and then not knowing where you stand. So I think if you’re coming from, you know, an open heart and being, you know, clear with them, you know, hopefully they’ll understand where you’re coming from.

Brandon Burton 14:17
Right. So I was kind of blown away when he said you have 34 volunteers that you’re welcome center that’s open full time. How do you go about attracting or recruiting volunteers, especially in a, an atmosphere like that at a welcome center?

Whitney Diver McEvoy 14:33
Yeah, that’s a really good question. And we’ve been very fortunate to kind of tap into some folks that are very well connected in the community. But I think when you’re starting out from zero, I’ll kind of touch on that, you know, as a place to start, you know, kind of look towards those different groups within your community. You know, quanis club, foundations or associations or even leadership programs that you can tap into folks. And then of course, looking at your general membership for volunteers, we’re very fortunate that we have a lot of retired folks here in town that are looking for volunteer opportunities. And so we’re able to tap into, you know, that group of people. But I think it really starts with kind of looking at those different groups that exist within your community, and then find somebody that can be a champion for you. In terms of your volunteer program, we have several champions within our volunteer corps at the Welcome Center, that are really our key recruiters for recruiting new volunteers. They know what we’re looking for, they understand the roles and responsibilities, so they’re able to almost vet folks before they even come to us to volunteer and, and that’s been a really, really successful strategy for us.

Brandon Burton 15:48
So in what areas besides the Welcome Center, are you utilizing volunteers.

Whitney Diver McEvoy 15:55
So we have a really strong ambassador program. And that’s been really successful for us. We also have what we call our associate member committee. And so again, that’s that associate number membership for the unfilled residents. So those volunteers are kind of like ambassadors, they welcome our new associate members to the chamber, they also help us set up that events, check people in in events, stuff like that. And then those are kind of the key pieces that we have. And then of course, our board of directors as well.

Brandon Burton 16:29
So and I think that’s really smart, having associated members, because that’s kind of a built in pool as you’re with your membership that you can go to for volunteers and, and they’re hopefully catching a better idea of the mission and vision of your chamber, to kind of get behind that and be that champion that you’re talking about.

Whitney Diver McEvoy 16:48
Absolutely. The Associate Member program. When I started here, seven years ago, we had I think, I don’t even know, like 10 people that were a part of that program. And we’ve grown it slowly over the years on purpose, because we want to make sure that, you know, we could handle that growth. And you know, we’re a business organization, but we also are, you know, a community benefit organization as well. But you’re exactly right, Brandon, they have been huge champions for us, we use them for, you know, coming before Town Council and advocating for us, we tap into them regarding public policy issues. It’s a it’s a huge resource for us. And I’m happy to share if anybody wants to get a hold of me more details about that program.

Brandon Burton 17:28
Yeah, I’m sure you’ll have people reach out and want to know more about that. So as far as managing volunteers, it’s one thing to manage staff where you can give, you know, honest feedback, there’s no salary, there’s rewards compensation. You know, as you work with volunteers, how do you go about expressing gratitude appreciation? Job well done? Or at times needing to, you know, redirect course?

Whitney Diver McEvoy 17:57
Yeah, that’s, that’s a great question. So we do a couple of ways, a couple of things to thank our volunteers, we do our annual holiday party, which anyone that volunteers chamber is included in that. And we actually do it in January now. So we have something to look forward to after the holidays. And that’s been a really big hit moving into January, we still dress up in holiday attire, but it’s just, it’s more fun in January, something to look forward to. So we have that. And then in the summer, we do another volunteer appreciation lunch. That is also we kind of bookend, you know, the year with those two things. And then we also have kind of a yearly survey that we send out to our volunteers for them to give us feedback, and then kind of based on those responses, you know, we’ll, you know, chat with our volunteers, if there’s anything that comes up, but you know, I’m a really big believer in kind of managing in the moment in terms of if there’s a teachable moment or something that like that, that needs to occur, you know, address that stuff right away, and don’t kind of leave that to, you know, an annual review or something like that with your volunteers. And, you know, I think it comes back to treating them like adults and kind of making sure that they have the information that they need to succeed. And then one other thing is that, you know, we see our volunteers all the time, but we do a monthly volunteer meeting. So we’re able to kind of celebrate them and express those, celebrate those wins with them on a monthly basis or address any type of concerns that we have at that meeting as well.

Brandon Burton 19:27
All right. So the thought hit me Are you using volunteers to put on your volunteer appreciation lunch. Just at that, it’s great.

Whitney Diver McEvoy 19:38
I love it. No, we stopped takes care of that one all by ourselves.

Brandon Burton 19:45
So you had mentioned a good key point, early on as you went through some of these points, managing volunteers and that was to never meet one on one with an upset volunteer. So I think that goes along with that kind of course correction being provide some of that feedback that, can you talk to us a little bit more about having that buffer or having another witness there with the conversation to kind of navigate some of those harder conversations?

Whitney Diver McEvoy 20:10
Yeah, I got two good stories for you on that. So my predecessor who was wonderful retired, you know, before I took this position, and she met one on one with an angry volunteer and had to fire this volunteer, and it made the front page of our newspaper, the next few days later, big headline, chamber fires volunteer, and it was all this volunteer story. And, you know, it was her word against, you know, my predecessors word, and it wasn’t good. So cautionary tale, you know, and I, I heard that firsthand from my predecessor on that. So that was always kind of in the back of my mind. And then I had a, you know, when I first started, there was a big cultural shift between the chamber before and what we are today. And I had a couple of volunteers who thought I should be at my desk all the time, and didn’t like that I wasn’t answering the phone every time it rang, because I was at a meeting, etc. So I brought in my board chair, and we had to sit down with a number of folks and kind of explain to them, you know, the business world has changed since you were in it. And, you know, we, you know, business looks different now. But that was a heated conversation. And, you know, I was thankful that my board chair was with me for that conversation. And it allowed us, I think, to get to a better resolution, because that third party was there to kind of neutralize the space. So, you know, sometimes it’s not necessarily about, you know, anything more than just kind of, you know, calming down the situation. So, you know, that’s my, those are my two examples on that, and my horror stories.

Brandon Burton 21:45
Yeah. And I think they provide great reasons as to why to have that that other person or that buffer, mediator, if you will, to kind of work through that. So I appreciate you being willing to share those as well. You had mentioned about building meaningful relationships. So I can see for sure somebody is in the in the trenches and volunteering, it’s easy to have a focus and a desire to build those meaningful relationships. Are you doing some of that before somebody formally, you know, becomes a volunteer to try to help with the recruiting, recruiting and onboarding?

Whitney Diver McEvoy 22:24
Yeah, definitely, sometimes, absolutely. So, you know, if somebody has come to our different events and programs, you know, maybe over the last year, we’ve gotten to know them a little bit. And so we know if there’ll be a good fit. And, you know, we’ll recruit them into volunteering. You know, that’s certainly the case. And I was thinking more of existing volunteers, you know, just, you know, knowing their spouse’s name, you know, did they go on a trip recently, you know, making sure that you have some sort of small connection with them, and they have a small connection with you, right, like, that’s really important, you know, so that they can, you know, be a champion for you and the work that you’re doing, you know, building that kind of mutual respect or mutual trust between, you know, individuals, I think, is really important for folks to understand kind of the work that we do and how they fit into it.

Brandon Burton 23:13
Yeah, I would say that goes a long way, just having that that little bit of a connection, just so the volunteer feels like you get me you understand that you care about me. And that goes a long ways into building that relationship and having them again, be a champion for your organization, and you personally,

Whitney Diver McEvoy 23:31
so, absolutely.

Brandon Burton 23:33
So I always like asking people that I have on the show, for a listener is out there, what tip or action item that you have, I mean, you’ve offered a lot, but for that organizations trying to maybe step up to the next level, what would you suggest for them?

Whitney Diver McEvoy 23:50
I think in terms of volunteer recruitment, I think my number one tip would be to have clear expectations, and kind of what you’re looking for in a volunteer. And that can be different for a board member and Ambassador, welcome center, event, volunteer, whatnot, but have that written down. I think that’s really important so that you can reference that. But also, you can reference that with your volunteer. And I think the second biggest tip is have volunteer job descriptions. And all of this stuff, you know, we have available in the WAC library too. So you can, you know, check that out as well. But I think those would be my top two tips for anybody that’s looking to take their volunteer programs to the next level,

Brandon Burton 24:34
like that. And hopefully everybody took a quick note of that says they can do and dive in deeper thinking about how to involve volunteers have those clear expectations and job descriptions for the volunteers? It’s awesome. So Whitney, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Whitney Diver McEvoy 24:57
Yeah, thank you for this question. I I think it’s really important. And, you know, I think I kind of lean into kind of this this wise adage that has been going around the industry for a little bit of time here. And, and that’s, you know, chambers are really at the intersection of helping businesses succeed and our communities thrive. And if you know, we’re doing the programmatic work of leading on issues that are critical in our community, there will always be a place for Chambers of Commerce. So for example, you know, if homelessness is a large issue in your community, how is your chamber at the table helping to solve this? You know, is tourism, your largest economic driver in your community? How is your chamber supporting your tourist facing businesses? So how is your chamber you know, really helping to promote responsible tourism, that that’s something that’s in your community. So really find what is important in your town, your city, and get yourself a seat at the table, or better get, convene the leaders around the issues and champion a solution for those issues. And I think if we’re doing that there’s always a place for a Chamber of Commerce in our communities.

Brandon Burton 26:07
I love that I love the idea of champion, championing the solution in your community. That’s a huge one right there. Well, I feel like volunteer management is extremely important, especially as a smaller size chamber three staff that you guys have there, it definitely allows you to punch well above your weight belt or your your weight class, I guess, by being able to have that. You know that that crew out there, who’s out there championing your chamber, your mission, your vision, and you’ve shared some incredible tips today. So hopefully, everybody’s taking good notes, or go back and rewind and listen again, and take those notes down. But, Whitney, is there any anything that we missed as far as volunteer management that you want to touch on before we let you go?

Whitney Diver McEvoy 26:58
I don’t think so. I think that’s I think there was a lot in there. So that was, I won’t overload you guys.

Brandon Burton 27:07
No, that’s great. If a listener wanted to reach out and connect with you to learn more about how you’re managing volunteers, they don’t feel chamber what would be the best way for them to reach out and connect with you?

Whitney Diver McEvoy 27:18
Yeah, you can find us on our website at yountvillechamber.com. Or you can reach out directly to me at whitney@yountville.com. And that’s Y-o-u-n-t-v-i-l-l-e. And my phone number and stuff is on the website, too. And that’s 707-944-8008.

Brandon Burton 27:38
Very good. And I will get those in their show notes for today to says people go back and re listen to those key points he hit on they can go back and jot down or look up in the show notes, your contact information. But when he this is great, you you touched on some very key information and an ability for chambers listening to really, really elevate to the next level by utilizing volunteers at the next level. So thank you for sharing this with us and for being with us today on Chamber Chat Podcast.

Whitney Diver McEvoy 28:09
Yeah, Brandon, thank you so much for having me. It’s been truly a pleasure. I really appreciate it.

Brandon Burton 28:14
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Essential Ingredients for a Successful Chamber with Dave Kilby

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to the Chamber Chat Podcast. I’m your host, Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Holman Brothers Membership Sales Solutions. Let’s hear from Matt Morrow President and CEO of the Springfield Area Chamber in Missouri to learn how the Holman Brothers provided value to his chamber.

Matt Morrow 0:40
Holman Brothers provide a great training for our sales team in terms of just outstanding sales techniques. But maybe even more importantly than that, they were able to provide us with a system a process that was repeatable and in that we’re able to see very clearly from one month to the next how the how the pipeline is doing, what prospects are in it, what kind of progress we’re making and what we can do to coach people to success.

Brandon Burton 1:02
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Our guest for this episode is Dave Kilby. For those of you not familiar, Dave is the President CEO of the Western Association of Chamber Executives or WACE. He’s also the Executive Vice President of Corporate Affairs for the California Chamber. He’s the author of the book Chamber Champions Wisdom for the Ages, which was released in April of 2019. And for 11 years, he served as a California chambers lobbyist on small business economic development, housing and land use issues. Prior to joining the California Chamber he had a successful career in local chamber management as CEO of the Modesto Chamber in California. He’s a former chair of the US Chamber Western Institute and member of the US chambers committee of 100. And their political advocacy committee, is a self described movie Disney and trivia net and has a poly Holic, which is new word for me. Meaning he actually likes politics. Dave and his wife Kim are on a never ending search for the perfect India Pale Ale IPA.

Dave, I’m excited to finally have you with us today on chamber tap podcast, I’d love for you to take a moment to say hello to all the chamber champions that are out there listening and go ahead and share something else interesting about yourself so you can get to know you a little better.

Dave Kilby 2:27
Okay, well, thanks for having me. I’m looking forward to our discussion or conversation. You know, you you I didn’t know you were going to do the whole bio. So you’ve already covered the the IPA angle and the Disney angle and some of those things.

Brandon Burton 2:44
But I try to get deep into the really interesting stuff. Yeah,

Dave Kilby 2:48
but you know, I’m a lifer. I basically walked off the college campus and got involved in a chamber. And it was all because of my senior project in the Journalism Department at Fresno State, which was who promotes Fresno. And that led me down to what a convention bureaus do, what do chambers do? What do cities do? And when an opening came up in Modesto to join their chamber as the number two person, my professor in the Journalism Department said, you know, more about chambers than anybody out there, go get this job. And the rest, the rest is history,

Brandon Burton 3:28
I might need to change that question. And to it says something interesting of how did you find your way into the chamber world? Because everybody’s got such an interesting path. But that’s a neat one.

Dave Kilby 3:39
Well, there isn’t anybody that’s that’s born to get into chamber. That’s their that’s their lifelong dream, but it kind of worked out for me.

Brandon Burton 3:46
That’s right, it tends to find the right people, that’s for sure. So at this point, I usually will have a chamber Tell me a little bit more details about their chamber size, staff budget and that sort of thing. But why don’t you just tell us a little bit more detail about WACE for maybe those who are east of the Mississippi or maybe not as familiar with the organization. Just tell us what it’s all about. And you kind of set the stage for our discussion.

Dave Kilby 4:11
In most states, there’s a statewide group association for Chamber of Commerce Executives. And a couple of decades or more ago, the California group was asked to become a boundary less association for chambers everywhere. And as a result, we now have chamber member members from chambers in I think it’s 21 states and a handful up in three different provinces up in Canada. And it’s it’s kind of, you know, our job we say is to help chamber executives and their staff succeed at their job. Right. So, you know, that that’s really what we’re all about. We don’t do lobbying. We don’t we’re not like you know, us State Chamber per se. We’re all in this for the the chamber execs and the staff professionals to help them succeed.

Brandon Burton 5:07
Very good. So for our focus on our discussion today, we’ve kind of settled on a topic of, you know, looking at it through Dave’s career, he’s seen some, some real chambers that are are really, you know, doing things right, you know, taking a lot of good notes about the things that these chambers are doing. And he’s been able to, you know, establish some good notes as to what are some of those essential ingredients for a successful chamber. So we will dive into this discussion and some of those findings that Dave has seen throughout his career as soon as we get back from this quick break.

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All right, Dave, we’re back. So I’m excited to dive into this exploration, we’ll say these essential ingredients that you’ve come across throughout your career, these successful chambers, what are some of the things that that have stood out to you as you’ve worked with chambers throughout your career?

Dave Kilby 8:43
Well, you know, I think there is a recipe for success in chambers. And I think five of the essential ingredients would be I’m going to I’m going to list them and then I’ll get into a little more detail about them. And that’s perfect. The first ingredient I think is do you have the right people on your board is the WHO who’s on your board and their mindset. The next ingredient is the staff. I mean do you have the best staff you can afford? And And do they have the talents to to run a successful organization? And the third ingredient is are you doing the right stuff? Does your program meet the needs of your members and I should emphasize meet the needs of your members today. Rebuilt i I’ll talk about tradition and some of the things that I’ve seen that have dominated chambers then it doesn’t matter if you have great board and a great staff and you’re doing all the right stuff if nobody knows about it. So are you communicating your value? You know and and and that appeals to everyone out there and not all of your members want the same thing. You know, Mom and Pop wants you to help them with their cash credit and make their cash register ring. And there are businesses out there that are international and their needs are cut pletely different. So are you doing the right stuff? Does anybody know about it? And then last but not least, and I think just, I mean, I, I would say, pre pandemic, but certainly during pandemic, and now is do you have a willingness to risk and change? So those would be my five ingredients. And I’d be happy to comment a little further on all of them if you’d like, Brandon.

Brandon Burton 10:24
Absolutely. So let’s talk about the two, the who I guess in the first two ingredients are the right people on the board and the right staff.

Dave Kilby 10:33
Right. Yeah. And you know, do you have the right people on the bus? And are they in the right seats? Right, so to speak? And, and I think that’s really important. Does your chamber have term limits? Does your chamber board look like the membership? Or does your chamber board look like a bunch of old baby boomers? I mean, are they representative of your membership? And Representative? I mean, that in all ways of diversity, size of business type of business location in the community, age ethnicity, going through it all? Or do they look like a cookie cutter have one type of person? And so I think that’s a big deal. The chambers that have a more representative Board, who are, who can commit resources, time and talent, are more successful than folks that have chamber board members that have to check in with the boss, before the chamber can take a position on a controversial issue before the city council. Right. I think the right people in the right seats is a real important thing for chambers.

Brandon Burton 11:44
Can you touch on on a chamber recruiting board members, and sometimes there’s a feeling of, you know, I can’t recruit are not sure how to approach that. But how do they go about finding the right people for the right seats,

Dave Kilby 11:56
we’ll see, I think one of the essential ingredients that chambers have is that everybody is, is thinking about who’s going to take my place on the board. And so constantly looking for the future board members, and actually going in and recruiting them, I’m a huge fan of that. Because that gets you if you just wait for people to volunteer, you’re never going to get the best and the brightest and the busiest in your town, you’re gonna get people that maybe don’t have anything else to do. And I think when you go recruit somebody, you know, if you and I were to walk into somebody’s office and say, Sally, we’d like to talk to you about the chamber board, you have the talents that we need. And you will have the the experience and the information about the major issues facing businesses in our community. And we need you on our board to help take the chamber to the next level to serve our membership, and the community make the community better? That’s a much difficult thing, much more difficult thing to say no to than if you just email somebody and say, Hey, are you interested to be on the board, or you put something in their newsletter or on a podcast or whatever, you know, please send it, you know, notify rested? Yeah, the busy people aren’t going to do it, you got to go recruit, you got to go get the right people to be on your board. The partnership with staff is really, really important. And knowing knowing that, you have this partnership, and everybody knows their role, they the board knows what their job is. And the staff led by the CEO knows what his or her job is, also, the board is into governance and the CEO is into you give me direction, I’m going to manage this business called the chamber. Right.

Brandon Burton 13:51
So as we talk about the staff side of things, oftentimes, you know, chambers tend to be great incubators, right. They find people may be new in a career, you build them up, you showcase these great talents they have and then you know, they go work for a member business. So talk a bit about, you know, finding the right staff, having them, you know, fit in with the organization be trained, but maybe there’s some things we can do to entice people to stay and it’s not always a bad thing to see him leave either for for good opportunities.

Dave Kilby 14:25
Well, you know, I, when I get in front of chamber boards, I emphasize the importance of running the chamber like a business, a successful business, and a successful business. They have good benefits in a successful business. The CEO may have a contract. In a successful business, there’s a bonus program. And so all of those things are really important. For chambers if the chamber makes $100,000 This year, why isn’t there a bonus program for the people on the chamber staff To reap some of the benefits of that, let’s run the chamber like a business. And, and again, fortunately, in our membership in WAC II, contracts are way up, benefits are getting better every year. And the bonuses, it’s almost 50% of the chamber. execs in WAC II got a bonus last year. Yeah, that’s awesome. And that I think is really important. That didn’t used to be the way it was. So because of that you have people stayin and making this a career more than just making it at their next job. So and that’s obviously one of our goals is to, is to make sure that that happens.

Brandon Burton 15:40
And that’s a that’s a big difference maker, right? They’re making it a career versus a job and something they can see themselves doing long term because there is a future there. So I appreciate that. The infographics he put out every now and then from the survey results you guys do, I think it’s very insightful. And anybody who’s not following Dave on the social media and whatnot to see those things, there’s a good key information in those infographics. So thank you for sharing that. So let’s say let’s touch on the right stuff, are you? Are you covering the right stuff and addressing the right stuff in your chamber? And I know that’s a topic a lot of chambers might need to take a closer look at when you have mission creep and maybe lose focus of, of your purpose and mission. So talk to us a little bit about that.

Dave Kilby 16:29
Well, you know, about four or five years ago, we were really, basically concerned about the future of chambers, and is our brand and in a sense, will chambers go away when the baby boomers retire? We were trying to find out the answers to that. And what we, what we came up with, with all of our focus groups and surveys and everything else is we came up with chambers today need to be what we call three C chambers, not three P chambers. Three C’s are to be a catalyst, a convener and a champion, which people can tend to remember that. And that’s a catalyst for business growth. That’s a convener of leaders and influencers to get things done. And that’s a champion for a thriving community. Now, contrasting that, with our research showed that folks don’t want their chamber to necessarily be what we call a three P chamber parties, parades and pageants. And around Fourth of July pyrotechnics, I mean, if that’s what I like to ask the question, what do you want your chamber to be known for. And if it’s known for ribbon cuttings, and mixers, and fireworks, that may not have value to a lot of people in the community. If the chamber is known as a problem solver, making it better to live, work and raise families in this community, they’re going to be a lot more successful. And frankly, people are going to be willing to write them bigger checks,

Brandon Burton 18:09
right? Have you seen maybe some key traits or characteristics from chambers that make that shift from being a three P chamber three C chamber and how they do it? Because they don’t imagine a lot of it is just, you know, cold turkey, where you just stop doing the Fourth of July parade? And, you know, there’s still things important to the community, but you’re also making a shift into more of that meaningful work?

Dave Kilby 18:32
Right? Well, I think, again, they’re kind of five buckets that that our research shows that folks want their chamber to do business people, the surveys that we do, we’ve surveyed, we have survey results from over 25,000 business people for that are involved in chambers. And we asked them the question, how important is it for your chamber to do these things? And so five things that popped out of that. And it doesn’t mean you still don’t do events, but you might have to spin them slightly different of why you do events. So the five things are, are you doing things to strengthen the local economy? Are you doing things to represent the interest of business with government? Some people would call that government affairs. Are you doing things to promote community? Now, that’s a little bit more than convention Bureau staff and tourism that’s making this a good place to live, promote our community way of life? And are you doing things to build business relationships? So see, you still do events, but you shouldn’t be doing that shouldn’t be the only thing you’re known for. And then the last bucket involves political action. It’s the it’s the most sensitive, it’s the most controversial, but the question that we ask, how important is it for the chamber to help elect business friendly candidates? It’s the office. Well, the current number is 72% of business people rate that as very important. Now, when we started doing this survey 20 years ago, it was 51%. Wow, today, today’s business person thinks there needs to be more business friendly folks elected office and how can the chamber help them? Yeah. So the fact that they want it, we don’t get into how you should do it, because it could be a spectrum, a continuum of things, from a candidates forum to endorsing candidates and writing checks from your political action committee. But all of these, so let’s, let’s just put political action aside, all of the others, the building business relationship, promoting community, representing the interest of business with government and strengthening the local economy, all of those are in that mid 80s, or 90%. of business, people say, I want my chamber to do those things, this is very important. So again, back to one of the essential ingredients of communicating value, you may be doing it. But the only thing that gets headlines are the only thing that you keep talking about is the next event. Right? This other stuff, which is a little more heavy lifting stuff tends to get put in the background, often by a lot of chambers,

Brandon Burton 21:23
right. So the communicating value, I see chambers are probably becoming more and more effective at that, with that data feedback you just gave 71% want their chambers to be involved with political action. And that that, to me, that goes back, it ties back into communicating the value because nobody is telling these business owners that hey, this is what your chamber should be doing. It’s what do you expect from your chamber and to see that growth? That means that that communication is happening there. But I also see some chambers still struggle a little bit to communicate that value. So yeah, talk a little bit about that.

Dave Kilby 22:03
Well, part of part of it is also I’m back to the board. Again, there are there are chambers out there that their board kind of has the perspective of we need to be everybody’s friend. And there are other chambers out there, the most successful chambers out there, by the way, have an attitude of we want to be respected, and maybe even feared, if we ever flexed our muscle look out. Because, you know, we can do a lot of things if we ever really went all in on something. So that communicating what you’re doing. Again, I’d like to ask people to do this, I said, take a look at your first screenshot of your E newsletter. I get about 150 180 of them every month, from different chambers. And the first screenshot to me tells the story. I’m too busy. I’m just like your members. I’m too busy. I’m not going to scroll, I’m not going to spend a ton of time. So what’s on the first screenshot, what are you communicating in the headlines? Assuming I’m not going to read? So what’s in the headlines? Are you doing a lot for what’s in it for me? The member? are you explaining the value of that I an example I use all the time is there’s a chamber there were two chambers out there. And within days of each other, I got their E newsletter. And the subject line on one was business expo November 13. The subject line on the other one was opportunity to meet 1000 potential business clients at the Chamber’s business expert. Now, that was just the subject line. But I think I know which one most businesses would click on To find out more information. I think it’s the second 1000 business contacts,

Brandon Burton 23:51
right? Yeah, so the other one you don’t need to open right? You get the information you need, right and the subject line which which made the that’s all you need is and mission accomplished. But there’s usually more information you’re trying to portray. You’re more details.

Dave Kilby 24:04
Yeah, it also doesn’t give you a rationale to be interested in it. Right? When you put what’s in it for the member, you know, then they’re more inclined to attend and click on it and go sign up, do whatever,

Brandon Burton 24:19
right. It probably wouldn’t be a bad idea for chambers to dive into some copywriting classes and courses and whatnot, just to see what these marketing companies are doing. What are they doing to grab your attention through emails, little teasers you get through social media posts. They know what they’re doing. They’re following the science, you know, of how your brain works and what gets your attention. So if nothing else, if you’re not going to sit down and actually do a course on copywriting, just be aware and pay attention to what you see on emails that come across to you and what you see on social media. Again, not

Dave Kilby 24:53
everybody has somebody on their staff with a journalism degree or a marketing degree or whatever. So you know, maybe getting a little X For a knowledge in that area would be helpful. Instead of it’s oh, gosh, we got to do the newsletter again.

Brandon Burton 25:06
Yep. In the panic do an hour before to throw something together. Right. So let’s talk about the the number five ingredient the willingness to take risks, what do you see there?

Dave Kilby 25:20
Yeah, you know, this is one of those that you know it again, to take the chamber to the next level, in this day and age, we have to be willing to change and risk, we have to be willing to do things different. You know, I, I’m a, I like to ask this question again, of chamber professionals, and I asked it to your audience, bring it in, you know, do you know who the protectors of the past are at your chamber? And, and frankly, hopefully, it’s not you, you know, hopefully, you know, if you’re the person that says, Oh, we’re gonna go back and keep doing the stuff we did in 2017. I don’t think that’s going to cut it anymore. There’s a quote out there, I’m not sure who said it. But I, I remember, I remembered it and wrote it down in my typical note taking that I do. And the quote goes like this, the pandemic caused us to do the things we should have been doing all along. Right. We should have been the key resource for businesses and dealing with government, whether it in the pandemic, whether it was PPE, or PPP or Cares Act money, or on and on and on, we became the trusted resource that they turned to, not just members, but the entire business community often saw the chamber completely different during 20 and 21. And in frankly, I think it’s it carried over into 2022. But the shelf life of that if you don’t keep doing things like that, now, we’re on to something else here in 2023. And how’s your chamber viewed?

Brandon Burton 26:56
Right. So, to me, that goes right back to that number four ingredient of communicating value, because a lot of these chambers were doing that, but their members had no idea until the stress hit till the pandemic hit, like, Who do I turn to? What do I do? And it’s like a moment of desperation, let me check with the chamber. The chamber is like, yeah, we can help you. We’ve been here all along. But that value had not been properly communicated. And or maybe they weren’t doing the right stuff. Today, going back to ingredient number three. So these are these are all supportive of each other, as I see.

Dave Kilby 27:31
Well, I see it also it gives me, it gives me an opportunity to spin it all slightly different. And emphasize the points,

Brandon Burton 27:39
right, for sure. So I hope everybody was taking notes, or maybe go back and give it another relisten as they go through those those key ingredients. And I think some of these are things that they’ve heard before and maybe in passing, but maybe hear in the way that you presented it today puts it in an order that makes a lot more sense to prioritize where they put their focus right now. Dave, as we start to wrap up here, you’ve shared some great tips. But I always like to ask for a tip or an action item for a listener who is trying to take their chamber up to the next level. What might you suggest for them?

Dave Kilby 28:15
Well, you mentioned this word, I have two things, frankly, and I’ll try to be brief on this, but

Brandon Burton 28:21
like bonuses, so Well, yeah.

Dave Kilby 28:24
I’m not gonna go there. I think one of the word focus. Yeah, I think I think a lot of chambers would be better off if they did less, and did what did those things better than trying to be all things to all people? So is it time for your chamber to focus? That would be my question there. And one of the ways to focus is I’m I’m a, I’m an absolute firm believer, I don’t care whether you’re a longtime chamber person, or brand new, of developing relationships with a handful of other chambers, and kind of a sister chamber relationship, if you will share everything, but but not necessarily pick the chambers next door to you pick chambers larger, that that you want to be more like, you think they’re doing a great job, how can I do that in our community? So I think that that, that tribe, if you want to call it that, have five go to people that you could turn to and ask them almost anything is really important. And it’s been one of those things that through social media and such, it’s, it’s probably a lot more common today than it used to be. But I think you got to choose wisely. Who’s in your tribe, right? You’re choosing people, the people in your tribe are all traditionalist. Instead of innovators and risk takers. You you’re gonna have a completely different experience. So choose wisely.

Brandon Burton 29:51
Yeah, I like that. I like that advice. And that’s a hope that I have through the podcast too, is as I have guests on and if people do splay, what they’re doing at their chamber, as a listener, if there’s a chamber that saying something that really resonates with you reach out and connect with that person, and see if if you can, you know, be a part of their tribe or bring them into yours, and learn and share information with each other and build that relationship outside of the earbuds you’re listening to the podcast through

Dave Kilby 30:20
this is this is a hugely a willingness to share industry, and to call up a chamber exec Atul, even out of the blue, and you don’t even know him and say, Hey, I saw this on on your website, or I heard about this on Brandon’s podcast or whatever. And I’d like more information, the person on the receiving end of that takes it as a huge compliment. Yes, not not a, you know, not a waste of time at all. So there it as you know, it’s a sharing industry, you know, you raise the tide and all the boats go up. So

Brandon Burton 30:57
that’s right, for sure. David, I like asking everyone I have on the show, how do you see the future of chambers and their purpose going forward?

Dave Kilby 31:10
Well, I think it’s, I think it’s full of opportunity. I, I, my numbers say that about 40% of the chambers have never been stronger ever, in the history of their organization. There’s another 40% that are kind of struggling, I mean, and many of them have been very honest with me calling me up and saying, man, we’re in trouble. We, you know, we need some help. And then there’s 20% that are kind of somewhere in the middle. So I think the opportunity for people to move up is definitely there. And if especially if they embrace the five essential ingredients that we talked about earlier in the in the podcast, nowhere to go. But up, I think it’s a great time to be in this business, and a great career for people in the years going forward.

Brandon Burton 32:01
Yeah, if nothing else, it’s easier now than ever to communicate the value to your staff of this is what we do. And then you got the mission of going and communicating that value to your membership and the business community at large. Oh, this has been a great conversation. I’m so glad to have you on the podcast and to have you go through these five essential ingredients for a successful chamber. If if someone wanted to reach out and connect with you and learn more about, you know, these observations you’ve had throughout your career, what would be the best way for someone to reach out and connect

Dave Kilby 32:38
my email address and I’m, you know, when I do hang it up, I’ll, you know, it’ll, it’ll forward you to a personal email, but my, my current email address is dave.kilby@calchamber.com. That’d be the best way.

Brandon Burton 33:01
Very good. We’ll get that in our show notes too. So people can pull that up and reach out and connect with you that way. But I will say I’ve had several listeners or several past guests, you know, reach out to me after the fact and say, you know, they were surprised to how many people reached out to them afterwards, because of the things that they shared, wanting to learn more and, and really building that tribe. So as we wrap up, I want to encourage everybody to continue building your tribe and take that tip that they’ve shared and, and do something with it. Don’t just listen, but take some action on it. But Dave, thank you so much for joining us today and sharing these key insights. And it’s been a pleasure to have you with us today on chamber chat podcast.

Dave Kilby 33:44
Thanks for having me. I appreciate it.

Brandon Burton 38:24
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Business Growth through Belonging with John Brewer

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Below is an auto-generated transcription. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to the Chamber Chat Podcast. I’m your host, Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Holman Brothers Membership Sales Solutions. Let’s hear from Diane Rogers, President and CEO of the Rancho Cordova Area Chamber to learn how the Holman Brothers have provided value for her.

Diann Rogers 0:39
As a medium sized chamber, we recognize that it’s absolutely critical to have a well qualified and well trained membership development person. Holman Brothers trained that person, recruited that person then they even trained me on how to manage that person. We’re grateful for the support we got.

Brandon Burton 0:54
You can learn more about Holman Brothers Membership Sales Solutions by visiting holmanbros.com

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Our guest for this episode is John Brewer. John is the president and CEO at the Billings Chamber of Commerce in Montana, which is a five star credited chamber through the US Chamber of Commerce. The Billings chamber developed and manages the Billings tourism improvement district visit southeast Montana and the billings chamber foundation. John currently serves on the WAC board of directors. His past chair of the Montana association of Chamber of Commerce executives, serves on the ACCE board served as their emerging cities chair and serves in the US chambers committee at 100 advisors. Before moving to Billings, John was president and CEO of the Spokane regional convention and visitors bureau in Washington, of course, he has a BA in Communication Arts from the University of West Florida, and he and his wife Carrie have four children and two grandkids. But John, I’m excited to have you with us today on chamber chat podcast, I’d love for you to take a moment to say hello to all the chamber champions that are out there listening and share something interesting about yourself so they can get to know you a little

John Brewer 2:10
better. Hey, Brandon, well, thank you. It’s, it’s good to see ya. It’s always the most difficult question I think is sharing something interesting about yourself, right? Because golf that I find interesting other than I do it a bore. But you know, my wife and I, I guess if I were to say one thing that we’re passionate about, and it’s been kind of unique is that for the 20, some years, 25 years, we’ve been together, we’ve been fostering dogs and my wife has a heart for people in need and animals in need. So we’ve had everything from 12 Puppies running around the house to a dog in a wheelchair to other special needs type dogs to try to help find them a home. So for us, it’s been fun as well as it’s been rewarding to to help connect the animals to their lifelong homes.

Brandon Burton 2:57
That’s awesome. So if you had to, if you had to guess over the last 25 years or so about how many dogs have been through your house, the Bowl number

John Brewer 3:08

  1. We were much more active when the kids were at a different age and things that now we kind of go one at a time, I think more more because of our age than any grant. But it’s great. He’s working with debt dog adoption agencies around the country. And when they need a home. He’s kind of opening the doors for him. So I love being part of that.

Brandon Burton 3:30
That is awesome. As dogs need that. Yeah. Well tell us a little bit about the Billings chamber just to give us some perspective. Before we get into our conversation. Obviously every chamber is different. But give us an idea of size staff budget scope of work that sort

John Brewer 3:47
of bragging about Yeah, first. Yeah. You mentioned your that five star credited chamber several years ago, we were chamber of the year through atpe. So we’re proud of the work that we’re doing. We’ve got an incredible board of directors that kind of let us be unchained to go and figure out what needs to be solved in our chambers really focused on being one of those kick butt chambers, if you will, and problem solver and as far as tackling big community issues, as well as those core things that most chambers are involved in. For us. It’s business growth, business advocacy, community development. And then we are also as you mentioned in the intro there, the managing organization for our tourism entities both visit Billings and visit southeast Montana 13 counties and two Indian Reservation within our region here. So, you know, having that balance of connecting business to the you know, millions of visitors that come through here on their way to Yellowstone National Park or Little Bighorn battlefield sight of customers last stand or along the Lewis and Clark Trail. Were in a great spot to not only be a business hub as the largest city in Montana, and A tourism area where people start their journey by flying in and got the largest airport and great internet interstate connectivity. But our chamber has right now just over 1100 members, they employ just under 15,000 people. And we are hovering around 90% retention and we love that number. It’s solid. And we’re just we’ve been on a growth cycle, both from a revenue perspective, as well as the membership perspective. So our staff has grown by four FTE in the last 12 month and we’re brought people on who are focused in in the finance world, we need to do some things you’d mentioned that we just launched our foundation at the chamber. And we’re also bringing people on to help take care of the workforce issue that every community I think in the country is facing.

Brandon Burton 5:54
Now that you guys definitely have your work cut out for you, that’s for sure. It’s curious, have you guys seen an influx in tourism since the TV show Yellowstone came out a couple years ago?

John Brewer 6:05
It’s funny how many times we’re asked that question, right? Yeah, we, you know, Yellowstone, in where that shot is probably about a four and a half, five hour drive from us. But you know, Yellowstone Park has seen a bump, we hear lots of people on their way and talking about it, the detrimental side to that is now the state legislature feels like we’re getting all this free advertising that we should just pull that we get about $2 million annually for tourism funding. So they’re like, we don’t really need that anymore. Let’s reinvest that in affordable housing and other needs in our communities like public safety. So we’re in the middle of our legislative session that meets every two years, and kind of all hands on deck for those battles. And they are they are plentiful. We’ve got 4000 bills that have been introduced. And so yeah, it’s exciting. Yeah, it poses some challenges.

Brandon Burton 6:54
Right. Now. We were one of those families. Last summer, we were gonna go there and about I think two weeks before we went the, I think was the North Loop got closed down with the mudslides and stuff. And so we ended up kind of rerouting what our vacation was going to be because they were only letting in you know, every other day, depending on your your license plate numbers. They’re like, that’s a long hike.

John Brewer 7:19
And interestingly enough, our visitors director at the Chamber, her brother is the superintendent at Yellowstone Park. So when they were going through that kind of a lottery of license plates, you know, we were hearing about some of that, and that was an interesting process. But yeah, they were hit very hard, still not fully recovered, hit the egg industry in our region. But you know, that’s another thing that chambers are always geared up to, to try to do is, you know, be prepared to help whether it’s, you know, all the rains in California flooding hurricane. So another exciting role, though, per chamber and pillar solving those community problems that they hit.

Brandon Burton 7:54
That’s right. So getting back to, I guess the topic for our conversation today. As great as billings is, and you know, we want to get get honed in on a certain topic here. So, what we decided to cover today is, you know, every, every chamber, every community is vastly different. And as we get into the topic of diversity, equity inclusion over the last few years that looks different in each community. And as we talk with John today, we wanted to kind of focus on the why for Thayer Dei, what did they you know, hone in on and focusing on as they worked on diversity, equity inclusion, and we will dive into that much deeper as we get back from this quick break.

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All right, John, we’re back. As I mentioned before the break diving into what was the why for the your diversity equity inclusion efforts there the Billings chamber and how did things kind of evolve into what it is now.

John Brewer 11:43
And I think that word evolve and evolution is so important because I think so many of us in the chamber world and maybe as just citizens of the world, you know, we hear a lot about D E I and it strikes us all differently because words do matter. And as we were developing the name of the work even it was a lengthy discussion for many diversity, equity and inclusion or triggering words or they have a stigma to them. And and I think this evolution of white white chambers are involved in Dei. Now, is it an important context to understand I mean, for us, everything that we do these days is revolving around workforce, workforce development, workforce retention, Workforce Education. And this is one of those areas that I think we just push aside or think that we’re doing okay in and ignore. And I feel that chambers are masters, developing these type of networks, to include people so that they have a voice and to include opportunities for individuals to grow. You know, we convene people as chambers to solve problems, whether it’s public safety, or wetek. We talked about a minute ago, floods and community disasters, we bring people together for their expertise. But we also as chambers convene people to help educate them to help them grow. We have small business networks, which is a diverse individual group, we have young professionals and women’s networks and veterans groups. All of those address diversity by a DDI program just brings it all together. And understanding you know, because I think when I when I first got into this, and it’s only been a couple of years from the Billings chamber, so we’re in our infancy. But diversity doesn’t mean a person’s skin color alone. And I think that’s where we often go, you know, I’ve never personally been a female, I’ve never been in a wheelchair, I’ve never been a person of color. I’m not gay. I am, who I am. And I’ve got my political leanings and my religious beliefs. And we’re all so unique that for us and for our organization, what it means for us as the why and what we need to accomplish is to have a better understanding of others to meet them where they are, to help them feel a sense of belonging so people can bring their authentic and best selves to work. And so that companies can have the tool that they need to build a strong workforce. As I mentioned, your retention and recruitment is just so important. And I think many of the chambers that will be listening, but also the tourism economy. For us, we have about $625 million in visitor spending and direct visitor spending over 625 million. And over the last several years, our call center started getting questions in regards to I’m a person of color, am I safe? I’m a person in the LGBTQ plus community do I belong? And so between the visitor economy and just working with our members to help build that, that sense of belonging in a workforce so that the companies can, you know, tout themselves legitimately as being a Quality place to work and help employees grow?

Brandon Burton 15:03
Absolutely, I think that’s so important, it just creating that that place of belonging no matter what the diversity is of the population, and like you said, you’ve never been a woman. But yeah, that sometimes that gets overlooked, you know that, you know, there are different segments of the population, whether it is gender, or I think race is where a lot of people go to and you think the bet, are you a veteran? Are you disabled? Are you you know, what are the different things and and more and more, it feels like there’s new labels being put upon people or that are people that are associated with with new labels and and groups that they need special attention, they need to be considered, especially as they enter

John Brewer 15:50
the workforce. And I want you know, everybody who works, you know, bringing it down to the micro level people that work at the Chamber, I want them to feel that regardless of their backstory, where they come from, challenges that they’ve had in their life, that they feel that we are a place where they can grow, and they are important and their voices heard. And, again, whether it’s a person of color, and in Billings, we are about 88%, white, we have a strong Native American population, we’re close to the Crow Reservation, as well as the Northern Cheyenne. And you know, their workforce right now. They’re at about 50% unemployment there. And they’ve got workforce and a college and we want to find ways to be better in billing, to help bridge that workforce gap to help grow, but they have a unique culture that, you know, some from I think that the white heritage might just see the native culture and say, you know, what, they don’t show up on time, they’re don’t work as hard. The work ethic is different. And it’s these issues where it is just different. And once you learn how to address those, boy, we’re missing out on some big opportunities. If we don’t and, you know, for us, it was to better understand what we didn’t know at the time, we surveyed our membership a lot and asked a lot of questions to help even determine whether this was something that we should be getting into. And we had about 78% of our members say, we have needs and there’s nobody leading in this space in Billings in a space, I mean, connecting business to Dei, and 78% of our members said we need to do this. Billings is friendly, you know, we’re a great community, we’re welcoming, but we’re not diverse, and simply not knowing how to address diversity. And like we just talked about the breadth of diversity. I was surprised kind of how hungry some of our members were for tools that could help them grow. Absolutely.

Brandon Burton 17:51
And, yeah, I feel like that’s one of the biggest challenges we have in our day is being able to be inclusive of all the diverse segments of the population and diversity, you know, division has that same root word of division, right? So in different segments of diversity, there comes a lot of strength, you know, as you can come together with, you know, whether it’s a women’s group or, you know, different races gather together, or its sexual orientations, there’s some strength coming together for that. But as society is as a whole, and as the workforce as a whole, it becomes very divisive, or it can be as we have all these different segments. So how do we incorporate everybody give them a place of belonging, make sure that they understand that it doesn’t matter, any of the subsets of the population you belong here, we want you to hear that. Yeah, say how have you have you guys approached that?

John Brewer 18:51
Well, we spent a lot of time again on the name when we talked about belonging, and we had all these nice acronyms and flowery words that we just decided that you know what we’re going to hit this head on, we’re going to have difficult conversations, and we’re going to be that place where people will feel comfortable coming with their tough questions, because like you say, dei and woke and all of these over politicized word, you know, it all boils down to, how are we helping our members and our employees feel like they belong. And we’ve developed a four part strategy for our dei work, and most recently launched a program called you belong and billing. With the end we launched at our annual meeting just a couple of months ago. The idea being that Montana and billing was ranked in the top three states and communities in the United States where people were moving to over the past couple of years. And we knew that brought a diversity of thought and diversity of political backgrounds, the diversity of color and so on. And we set out with this initiative to help an employer once they bring somebody in from another community, help them to onboard them to the community. So as an employer, we all have our onboarding programs, you hire somebody, you give them the one on one in the organization, they immerse in your culture at your organization. But we’ve found in our hearing, over time, so many of our large employers were losing people, because they couldn’t find their footing in our community. And for a variety of reasons. So as new people move here, we’ve got this community onboarding program, if you live at old Welcome Wagon feel you’ve just moved here? What should I see? And do where’s my theme, you know, where can I connect with things that interests me, whether it’s, you know, brew, trail walk, or arts and entertainment, the music scene. But more importantly, we felt it was a one on one human connection, so connecting them to other newbies that have just arrived in Billings, as well as community leader. So that this, you know, couple year ramp up time, I’m learning a new job and learning a lot of other stuff, buying a house, getting my cable connected all that stuff, we’re now going to deliberately help you find ways to get involved in the community getting involved in the chamber. And we think over time, we’re gonna be tracking that, and seeing what kind of retention rates employers are going to have, because there’ll be doing this onboarding, and then connecting to our leadership programs and connecting to elected official, and finding a way to get involved in our dei work if they choose. So that’s one very significant initiative that in its early phases, and we’re excited to see how it progresses.

Brandon Burton 21:34
Yeah. So and I like how you surveyed your members. And you said that you’re going about this, you know, when it boils down to what’s good for buildings, what’s good for your members. But really, there’s a huge outreach component of this to saying that you belong here, and you’re talking to people that are not Chamber members, that you’re talking to people that are not yet part of the community in some instances, but being inclusive and saying you belong, we have a place for you. But really focusing with your membership to create those places where they can belong and, and make them feel part of the community. So I’d like to, the focus is on billings in the members, they’re really that outreach component. I think this is so important.

John Brewer 22:17
In the outreach piece, one of our four core goals for dei mission was not only outreach so this one is relatively new, the outreach to outside of our borders. But within our membership, that continual dedication of space in our E News and other communications to dei content, celebrating Black History Month, and Martin Luther King Day, for example, and making sure that we’re able to provide kind of an upcoming calendar of here’s where we used to be set aside and set aside some dedicated time to to celebrate different populations. We launched a dei website, billing dei.com, and it has videos and to get books to read, and a downloadable toolkit that we actually partnered with it. Since they partnered we borrowed from the Phoenix Chamber of Commerce, they developed this amazing resource. We worked with them to tweak a little bit to be billing centric, redeveloped it launched it and provided contacts and information on this website that helps businesses with their onroad or their onramp. You know, I want to start with I don’t know where to begin. What step one, I’m just in the early phases of wanting to introduce belonging into our organization, or we’ve been doing this for years, and what’s next for that company. And so some of our early adopters that really helped get the brand and part of a successful initiative, like takes funding. And some of our early adopters that stepped up, were some of the names you heard of, you know, corporate, large, major corporations such as Exxon and Keio International, based here and billing. A number of financial institution came to us with significant financial support to help us develop the structure, build a website, hire an individual to spearhead this work. And that’s meeting that goal for us. But making this sustainable, this could not be a fad. That, you know, it’s the talk of the day, let’s get behind this because it’s new, and then it disappears. It has to be sustained. So we built this into the fabric of our organization, found the funding and are really happy with with that continued growth and the continued support partnership from our members. Yeah.

Brandon Burton 24:36
So is the majority of the, I guess information and training for members? Is it digitally based on the Billings to ei.com? Or do you have any in person kind of stuff? I know you had mentioned the community, you know, the community onboarding has a personal touch that as far as getting the members position Well to be inclusive and welcoming for everybody. And what does that look like?

John Brewer 25:05
Yeah, so one of the very first things we did, this is out of my comfort zone. And we started. So we brought together a steering committee that has now evolved to an advisory board of 15 individuals that bring different perspective. And we decided early on, we needed to launch that personal touch. So for four sessions, now, we’ve had a diversity, equity inclusion, and an implementation dei class that’s consisted of four workshops. And those go over a four month period. And they’re followed by four community roundtable discussions, and then network opportunity. So after those four months, people will go through that they go through a graduation ceremony, we celebrate them. And then they become kind of part of our alumni email chain now of keeping them communicated with on a high level. But that step was big. And then once a company has graduated, so many people through that program, they’re then designated as a Workplace of Choice, and they get some language, we’re working on another piece to that that would be more of an identity for them. But they’re able to utilize those resources and promoting their organization as a quality place to work. So that has meant over the last two years for us 150 graduate full classes almost every time, those 140 50 graduates represent just over 30 businesses that employ 16,000 people. And that was our goal was to reach the major employees to begin with employers to begin with, knowing that they would cast their net out to their employees. And our goal, starting last April, and moving forward now is to engage many more small businesses. And part of the funding that’s come in, through our sponsors has been dedicated to scholarships for those that can’t afford it.

Brandon Burton 27:03
And it’s great. That was one of the questions that we’re going to have is there’s some kind of certification they get afterwards as a company, and you got into the depth of that with those workshops and the ability to kind of workshop together and around table and stay as part of that alumni group, and build that strength throughout the community. And then thinking with these major employers, 16,000 people being affected, they’re not all going to stay at the same player forever. So they’re going to move around that training is going to go with them as well. So casting that net, you know, wide within these major employers, I think is so key. And it’s such a smart move. I wanted to see as we start wrapping up here for I know a lot of chambers have some sort of a D and AI initiative, but it’s gonna see if you have any tips or action items for chambers listening, who want to take their organization up to the next level, what what would you suggest for them?

John Brewer 28:04
Yeah, that’s a great question. And you know, whether it’s dei specific or otherwise, one of the things that after our one of our first dei workshops, the presenter, who we’ve engaged as our contracts service provider to lead these workshops, gave me a bottle of wine, and encouraged me to enjoy it with somebody who I don’t know who doesn’t look like me, think like me is different. And I just that stuck with me. And I’ve got that here on my desk as a constant reminder of, you know, we’re engaged with a lot of people as chambers, we have strong networks, but there’s so many groups and individuals out there that we don’t know. So I’ve carried that on. And we do gift cards for staff and gift cards for others in the past, and have handed them out and said, You know what, here’s here’s a card for your favorite brewery or a card for a coffee shop. only caveat is you got to go find somebody to enjoy it with who you don’t know. And that really helped us as we were, again, evolving our advisory board and bringing those unique places around the table. Because we just have such a propensity to go back to that comfort zone and say, Hey, I’m gonna go grab this person and that person because I know they get stuff done. And I have a comfort there. That really helps, I think, just think differently and put you in that uncomfortable zone of of growth.

Brandon Burton 29:28
Yeah, yeah, I love that tip. That’s a hopefully everybody’s making a quick note of that. To get out of your comfort zone. Go enjoy time and conversation and a beverage or some food, you know, with somebody who’s different than you. And there’s a lot to be learned by doing that. John, I’d like asking everyone I have on the show as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

John Brewer 29:59
Yeah, I think there’s, you know, wide open plate for us to be successful and incredibly impactful in our community. But it boils down to leadership. It involves, you know, the makeup of our boards of directors and the professional staff that we have membership leadership and engagement. But there are there are some incredible roadmaps out there and somewhat crystal ball that we all need to be paying attention to and, and watching as they are updated. And, and, you know, I look often towards work that was done several years ago to ACCE and the horizons initiative gave us great perspective on emerging demographics and political polarization. WAC II is an incredible resource for their three C’s evolution of chambers becoming catalysts, and champions and conveners. And, you know, if we look to those roadmap, but he said at the very beginning, all chambers are different. But there’s a certain kind of structure a solid foundation that makes us unique, and I think will continue to provide value and make us relevant and not only relevant but essential as we go forward in such a digital age that we still have that ability to bring people together, that can really impact our communities in substantive ways.

Brandon Burton 31:23
I love that answer. And you know, how spot on was the horizons report? Right? Yeah. Oh, my goodness. Yeah. So I’m glad you brought that up. And in going from relevant to essential, I gotta upload Casey Steinbacher book, you know, that same title, great book, and any, any chamber pros out there, I haven’t read it. It’s a Kindle version. So you got to download it, but it’s a great read. John, I wanted to give you an opportunity to share any contact information. So anyone listening who’d like to learn more about how you guys are doing things there and billings, specifically about you know, creating a place of belonging with the your business growth there. What would be the best ways to reach out and connect with you

John Brewer 32:10
always best to reach me via email and that’s john@billingschamber.com. Again, just perusing our website with our BillingsDEI.com. There’s some great resources and a wider breadth of contact information and then then our website at Billingschamber.com as well.

Brandon Burton 32:30
Right? Well, we’ll get all of that in our show notes for this episode. So if anybody is driving and couldn’t get in, jot those down, just check out the show notes and scroll all the way to the bottom, you’ll have all of John’s contact information there. But John, thank you for spending time with us today and sharing how you guys are creating that that place of belonging through business growth there and Billings and the example you guys are sending. I really appreciate it. Thank

John Brewer 32:55
you, Brandon means a lot. I appreciate that.

Brandon Burton 38:24
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