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Category: Taxes

The State Chamber of Oklahoma-2024 Chamber of the Year Finalist with Chad Warmington & Brent Skarky

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Brandon Burton 0:00
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You’re joining us today for a special episode in our 2024 ACCE Chamber of the Year Finalist Series. And our guests for this episode are Chad Warmington and Brent Skarkey. Chad has a rich history with the State Chamber of Oklahoma, where he serves as the President and CEO Since 2020. Under his leadership, the Chamber spearheads pro business advocacy and political affairs on behalf of Oklahoma’s business community. Brent is a long term media personality and communications professional in the in Oklahoma. Brent currently is the Senior Vice President of Communications at the State Chamber. Previously, he worked in local news and sports, but Chad and Brent, I’m excited to have you with us today here on Chamber Chat Podcast. I’d love to give you both an opportunity to say hello to all the Chamber Champions that are out there listening, and to share something interesting about yourselves, so we can get to know you a little bit better. Chad, would you like to take the first stab at it?

Chad Warmington 2:08
Well, I was gonna pull up, pull rank and make Brent go. So

Unknown Speaker 2:11
there you go.

Chad Warmington 2:15
So Brent, you get to go first.

Brent Skarky 2:16
Well, just happy to be here. It’s an honor to be in the running for prestigious award through a very prestigious Association, and we’ve done some great things here at the Oklahoma Chamber, and I’m very proud to be a part of it as the communications guy, and excited to keep the message going. I think we’ve got a lot of momentum here at the Oklahoma chamber, and excited to be a part of it. And something interesting about me. Played so much golf lately, I first have golf elbow for the first time. So some of the olds out there can probably relate to that

Brandon Burton 2:53
golf elbow. Alright, that is so

Chad Warmington 2:59
not interesting. I mean, okay, we’ll go with that. I wish I had something better. Yeah, no, I think, you know, I was just thinking, I mean, was always interesting for me. About Me is living in Oklahoma, and it’s a great state, right? But I’m originally from Michigan, and so I sometimes just kind of Marvel here now, coming up on year, like 27 or 28 of being here, that that Oklahoma is my home. But it’s funny how often it comes up that I’m a non native Oklahoman. And so I’d say the interesting thing is that at some point I’ll get to be, you know, get to be a certified card carrying Oklahoman. I’ve got three Oklahoma born and raised kids, but running the State Chamber of Oklahoma for a Michigan guy is a pretty cool gig, and I’m pretty excited to be here in Oklahoma, and I’m pretty excited about what we’re doing

Brandon Burton 3:48
at the chamber. Yeah, no, I can. I can resonate with that. I’m a born and raised as a California and I’m in Texas now. So took a while for Texas to accept me, but I feel like I’ve been embraced, and then I’m now a Texan, so I understand that it’ll happen. It’ll happen

Chad Warmington 4:05
one of these days. I’ll get, like, a ceremony and a certificate or something that’s right,

Brandon Burton 4:11
a belt buckle and hat has a

Chad Warmington 4:13
That’s right. That’s a great idea. Yeah, maybe we’ll start that. There’s a new chamber program for next year.

Brandon Burton 4:18
There you go. So I’d love for you guys to take a moment to tell us a little bit about the State Chamber of Oklahoma. Give us an idea. Obviously, it’s a State Chamber, so we understand, kind of the you know, the area you cover, but give us an idea of staff, size, budget, scope of work you’re involved with those sort of things to kind of set the table for our discussion today.

Chad Warmington 4:40
Yeah, I’ll jump in on that. And again, happy to be here and excited to talk to you a little bit about the State Chamber of Oklahoma. So when you know, when I’m going around the state talking to local chambers, I always try to, you know, point out kind of where our area of work is. And so for me, what I like to say is, you know, local chambers have such an important. Role in their communities, and they’re doing so many more things that we’re not doing in terms of just community development and the networking that goes on and economic development in a lot of cases. And for the State Chamber of Oklahoma, our field of work is really what we call, what I call 23rd and Lincoln, that’s the cross streets of where our state capital is. And so our focus really is on what happens in that immediate area, either under the dome at the legislature or with the executive branch, in all the executive branch and regulatory agencies. And so for us, you know that that’s kind of our everything, and that’s why it’s so great for us to be able to spend time with local chambers, hearing about those policies that we’re working on and how they’re impacting communities. So this our chamber. When I arrived here in 2020 I had about a solid three weeks before covid hit and and then the world turned upside down. So we’ve had quite a bit of change from the from that time we were a staff about 26 at the time that went down, I think our post covid Low is about 10 or 11 on staff, and now we’re back up to 20. And so you’ve had a, you know, significant turnover in our staff, which has been great. We’ve been able to bring in a lot of really good new people, and it’s been a fun team to be a part of. We’re running around about a $5 million chamber a year and and hoping to, you know, see that grow like I always tell the team, it’s, you know, more money, more mission, more revenue, more opportunity to, you know, to really impact Oklahoma and to help grow and make our mission of making Oklahoma the best place in the in the state or state, we want it to be the best place in the state, best place in the country, to grow a business and So, you know, obviously for us, you know, being a nonprofit doesn’t mean we’re not motivated by that. For us, what motivates is more revenue. We get to do more mission, and that’s what we’re excited about.

Brandon Burton 6:50
Absolutely brand anything you’d like to add to that.

Brent Skarky 6:54
Well, coming from the news background, I always knew the chamber as the voice for business in Oklahoma, and I, my mission coming on board is to make it even more so you’ve got a lot of great local chambers that do a lot of great work with the local communities and furthering business in their communities. But really it is our charge, our mission, to make sure that we are the voice for business throughout the entire state, political times, or, you know, going everywhere, as far as special interest over here and special interest over here, but it really is our goal to be that voice for business, to be some one that speaks up on behalf of the business owners and the companies of Oklahoma, and in turn, grow the Oklahoma business environment to make sure that, like Chad said, The best place in the country to grow, start and relocate a business.

Brandon Burton 7:45
Very good. Well, I know you guys are doing great work there in Oklahoma, and we’ll, we’ll dive into that, some of that work as we format these chamber the year finalist episodes. We really like to focus a majority of the conversation around the the two program synopsis that were included on the chamber year of the year application. So we will dive into that in much more detail as soon as we get back from this quick break.

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All right, we are back from our break. How. I’ve wanted to have you guys kind of introduce what the two programs are at just a high level, and then we can dive into each one individually in more detail. So I don’t know, Brent, would you like to tell us what the what the two programs are,

Brent Skarky 10:16
sure? And I think it is pretty universal for a lot of states and chambers across the country, two big problems for the Oklahoma business community, workforce and taxes. Workforce has been a problem for our state and a lot of others, even before the pandemic, but obviously covid made it a an acute problem for a lot of different business owners and business communities throughout the state, we have done a deep dive into seeing what the real problems are with the workforce chain, and what we can do to transform the pathways, to make sure that Oklahoma has the workforce, not only to grow the state, but to really make sure that our existing companies have the workforce they needed, both the numbers and the trained employees they need to flourish and and grow their businesses, and in turn, grow the economy for the state of Oklahoma, and we’ll get into the specifics of that a little bit later. Then, on the other hand, taxes. Oklahoma has always been fairly competitive when it comes to taxes, but we had been slipping in the last couple of years. We once again did a big research dive into what where Oklahoma stands on the national level, and we found that the news just wasn’t good. So we took a look and how we can change things, and teamed up a lot of very prestigious organizations and very learned organizations when it comes to taxes to make sure that we were on the right track. And I think we’ve got a pretty good plan that we know we can’t implement immediately because change at the state level is never quick and never easy, but we’re making progress, and we continue to push forward. Because I think really when it comes to recruiting new businesses, tax code is a huge thing. Talking about that absolutely.

Brandon Burton 11:54
And Brent, I think you gave a great overview there. Chad, would you like to dive in on the workforce issues and kind of the origin and why that was such an area of importance to really tackle on the chamber level, and to to have this kind of rise to the top as a program to submit on your application. Yeah, well, so when

Chad Warmington 12:15
I got to the chamber again in 2020, for me, I wanted to really focus on being really data driven in terms of what we spent our time on. It’s easy to get, you know, kind of in the bubble of your own building and thinking about the issues that chambers always talk about. But I wanted to know from business leaders what their biggest concerns were, you know, from, not only from our members, but I also wanted to know kind of what business leaders around the state thought, you know, for me, you know, the value proposition what we do is that we’re we’re working on things that are that are headaches to businesses, or that are things that keep them up at night. But if we don’t know what those are, and we’re talking about things that we think they are, it seems like kind of a risky proposition. So for us, we really started out with research, and we went and we asked our members and business leaders around the state, you know, what were the most important things to them, what are the biggest concerns that they had? And so for us, our policy development process starts there every year, every year we do a business leader survey, and that drives our agenda. And when we got so after our first edition of that, we got the results back, and I’ll never forget, we were sitting in our conference room, and workforce was at the top of the top of the issue. It was 62% there wasn’t even a close second in terms of what business leaders were concerned about. And we’re sitting around the table and and I said to the team, well, what, what does this even mean? Like, what do we even have a workforce agenda? And the answer is, we didn’t, and we didn’t know really what it was that we were going to try to go address. And so for us, you know, building a better equipped workforce was a key, you know, issue for business leaders all across the state, because they couldn’t find quality access to the people that needed to grow their businesses, and then, therefore, Oklahoma’s economy wouldn’t grow. And so that kind of started a journey for us, which turned into partner with the governor. We got a big grant from him to go out, and we hired McKinsey, an international consulting firm, to come in and help us diagnose like, what is going on in Oklahoma’s work, workforce ecosystem that’s not working. Why are we not getting the talent that we need? And so spent about six months with them, and really came out of it with some pretty clear ideas on things that we could do to address the challenges that Oklahoma’s workforce, you know, faced. And so it’s been a really great eye opening experience for us to get to always go back to the data, right? We’re tracking our progress. We identified the issue. We’re tracking our progress on are we moving the needle on it? And I think that’s the way we’re going to continue to run as long as we’re here. I want to always make sure that we’re we’re focused on things that really matter to businesses, and that’s how we got that’s how we got started in the workforce. Space, yeah, I’d

Brandon Burton 15:01
say 62% on that feedback of the surveys that workforce really matters. And like you said, addressing workforce is going to affect the overall economy throughout the state. So I think that it becomes obvious, as you’re stating, that this is a an area of focus, that the Chamber needs to be involved with Brent, as far as the execution of this goes, what what’s been at some of the implementation tactics being used? Well, I

Brent Skarky 15:27
you take that data, data, and you look at it, and you try to figure out what was going on. And chance told this story a million times that we had a an initial plan of the workforce pipelines drawn up by some of our researchers, and they put together a chart. We call it our spaghetti chart because it looks like a plate of spaghetti. The pathway is just going all over the place. And this organization reporting to that organization, but they don’t go through this organization, and they don’t communicate with this organization. A lot of great workforce related programs going on, the state workforce related offices throughout the state that are doing great things, but they weren’t coordinated. They weren’t talking to each other. And we looked to other states to see how they did it, and we saw that there was a plan to coordinate everything going through a centralized place. We called it the Oklahoma Workforce Commission. We drew up legislation that would implement that, but we wanted a body that had autonomy to make decisions on how to best coordinate pathways for workforce to get optimum number of people trained, to get optimum number of people into the workforce, and to get those high level jobs, or those high level skills that the Oklahoma workforce needs to flourish and grow. So we worked with legislators, we work with private businesses to develop a plan that ultimately was the Oklahoma Workforce Commission, which needed legislation, but it also needed help from the governor’s office to implement as well. Because there are federal dollars that go into workforce, that that need to be funneled a certain way, and then there are state dollars that need to go into workforce, that need that the permission of the legislature to then be accessed. So it was a long process. We involved a whole lot of different offices on state level, and we were able to, last year, push through SB 621 which is the Oklahoma Workforce Commission. It is a nine person, private business person commission that will ultimately lead to better coordination in the workforce. And Chad was very skilled on some of the inner workings that it took to make this happen, and has definitely looked to other states to make sure that we’re doing this the right way, because we felt that having that private business voice was very important because the bureaucracy of the state level really hadn’t worked so far.

Brandon Burton 17:44
Yeah, so I like when a chamber can see a need, create a program or an approach and be able to spin it off so it doesn’t have to stay within the chamber forever, and it can be thriving as its own entity. What kind of connection is there with the chamber today, with the Oklahoma Workforce Commission? Is there still feedback? Do you guys sit on a board or committees, or vice versa, or have What’s that relationship look like today?

Chad Warmington 18:12
Yeah, it’s a really good question. I like to always say is, you know, it’s a crawl, walk, run, approach, on the on the Workforce Commission, right? And what I really like to say is, it’s our little baby bird, and we keep nurturing our baby bird. It isn’t quite flying yet, but it’s getting there. And so I think our relationship right now, or our connection, is one we you know, we’re pretty passionate about who got on the Workforce Commission, and so there’s three appointees each by the President of the Senate, the Speaker of the House and the governor, and we did a really good job of vetting people and then suggesting names to them, because we were really concerned about who got on it. So we still have that connection that we vetted most of the people that are on it, and then, frankly, part of the deal was we got some ARPA dollars, some American rescue plan dollars that were dedicated for the commission, but there weren’t any state dollars at first. And so once we got into that, we realized that the ARPA dollars really aren’t appropriate for administrative costs. So we’ve really kind of taken the lead on kind of shepherding it through this kind of initial six months until we just got we’re able to get some state appropriations for it, and now they’ll be able to go out and hire their executive director and get going. It’s only been up and running about six months. So we’re very connected to it. Our goal is, obviously launch it and get out of the way, but we’re also willing to do whatever it takes for it to be successful. And so we’ll continue to, you know, keep that posture that until baby bird flies and leaves the nest. We’re going to do everything we can to, you know, to keep nurturing it because we know, we think, we know it’s going to be impactful. And the folks that have been appointed to the Commission are really good, sincere, you know, private sector leaders who want to see this work. And so we’re going to do whatever it takes, frankly, to keep it going. Yeah, and. I’m

Brandon Burton 20:00
sure there’s all sorts of intricacies we can dive into, as far as the staff and how their, you know, roles are developed and and just the whole structure of the organization. And I think it was alluded to that similar things have been done in other states. So there’s models that you can look at. There’s, you know, other chambers can look to you. Other states can look to you as you kind of looked around the country as well. As we shift gears a little bit, but let’s shift a little or focus over onto the tax reform program or issue that was on the application. Chad again, if you want to give us the origins and why this was important to you. I imagine it was data driven, as your other program was, but tell us more about that.

Chad Warmington 20:50
Yeah, it really was. And again, particularly when you get into tax policy, there’s a lot of ideas and thoughts and opinions on what you know, what are the appropriate tax policies or tax reform that a state should pursue. And so again, we tried to kind of come at it from a little bit of a different view, and said, How do we make sure that Oklahoma’s tax code is competitive? And so if, at the end of the day, in terms of economic development and growth, you have to have a competitive tax code, well who’s the best to kind of measure where we where we rank on that? And again, it goes back to us, kind of in terms of the three things we do, policy, policy, policy, politics and advocacy. And we really wanted to dig into the policy on this tax reform, but we wanted to approach it from a more of an unbiased viewpoint. It’s real easy for me to think it’s, you know, gotta be, by golly, it’s gotta be the personal income tax, and we’ve gotta lower that, and that’s what’s gonna drive economic activity. But I wanted to know that for sure. I want to look at states that were doing really well, and look at our tax code as compared to the states that were so we ended up hiring the Tax Foundation based out of DC, which is a nonpartisan, really well, you know, respected organization, and said to them, Look, we want to do tax reform, but we want you to tell us what makes us the most competitive, and then we want to be able to go back and track that over time. We want to score ourselves based on if this is what competitive looks like, and we’re here. How are we going to get where we need to go? And then let’s score ourselves. And so again, it was really very data driven, and the Tax Foundation put together a fantastic kind of guideline for us to share with policymakers on what would make Oklahoma’s tax code competitive. And you know, when you’ve seen one tax code, you’ve seen one tax code, they’re all different. And so we have a really interesting mix of lower property taxes, little bit higher sales taxes and kind of a medium income tax. But where does that put us in terms of overall competitiveness? I think the Tax Foundation gave us a really good roadmap of how to make sure we balance those things in terms of what makes it competitive, but also be politically smart, like what is actually doable in the state from policy standpoint, and so it’s been a real fun journey. And the funny thing about this too, is we did this two years ago, and I tell our team, it’s our example to remember that sometimes you got to plant the seed, but it doesn’t grow right away, and it took a full year before somebody went. The chamber has a tax plan, you know? And when it did, though, it bid hard, and we were able to get real good movement on a number of portions of that tax policy. And so I think, just as a, you know, as a reminder to all the organizations that are out there listening, you always won’t see the results right away of what you do, but you got to stay the course, and if it’s good policy, eventually people are going to pay attention. It helps to have, you know, a communications team that Brent leads, that does a good job of promoting it, but good policy wins out, and stay the course when you know it’s the right policy for your community or state that you’re working in. Absolutely,

Brandon Burton 23:52
I’m glad you guys took the interest to do the research and hire the team to be able to create those KPIs and those guidelines to be able to measure your success, and what would make Oklahoma successful. And as we know, chambers don’t, you know, create tax law, right? But you can do the research. You can plant those seeds and Brent from those seeds that were planted. How have you seen it grow to where it is today? Well,

Brent Skarky 24:21
I think Chad brings up a good point, like sometimes you look at taxes and just think, cut the income tax, and that’s going to be the end all be all and everyone’s going to be happy. But we took a strong look on some of the business friendly taxes, or business not friendly taxes, that were on the Oklahoma code. And where can we make those changes, smaller tax changes to make Oklahoma more competitive. We did away with franchise tax, which was a antiquated tax that was really just a tax for doing business in Oklahoma that makes us very uncompetitive on the national scale. We also did full expensing of capital equipment that frees up businesses to grow in their own. Space, and we also push a different income tax code, but we also know that condensing tax brackets is also a way that Oklahoma can make some serious progress and be more competitive. And really it’s worked. We haven’t gotten everything through that we wanted to, because tax reform is tough, and you’re always going to get pushback from lots of different sides, but we’ve gone from 30th in the country to 19th in the country in just two years, and that has been a testament to Well, first, our staff pinpointing those tax changes that can be made, but also our government affairs staff really advocating for those smaller tax tweaks that can happen that that make a big difference, specifically when it comes to the business community, and for people looking at our tax code from the outside state. So implementing those and educating the public, we get a ton of media interest every time we talk taxes, because, let’s face it, affects everyone exactly, exactly. We just did a grocery tax that has been very popular, obviously, with the masses. But, you know, there are intricacies that we thought might be better when it comes to using that money to grow the economy. And we educated a lot of people on that, and I think that actually resounded pretty well with legislature, because it’s not always just about, you know, the bottom line, when it comes to the number, it’s about making sure the money is available within the business community to grow the existing businesses, to increase the economy.

Brandon Burton 26:31
Well, I’m impressed being ranked 30 in the nation and moving your way up to 19. I mean, you can’t get everything you want, or else you got nothing left to do right? So you got to have that job security and keep moving forward with the progress. But that is a that’s a needle being moved in a great way. So congratulations on that, and and I’m sure it’ll continue to move in the right direction as well. So great, great programs you guys have submitted, obviously making an impact in Oklahoma, and, you know, kind of leading the charge for for other Chambers as well, and being supportive there Brent, you have something to add well,

Brent Skarky 27:12
and I’ve always been a fan of Chad’s overall vision for the chamber itself is to tackle big issues. Lots of times, State Chambers will get bogged down, a little bitty tweets, little bitty nuances for specific businesses, for specific members, but we really have taken a big picture approach, doing things that will change the state to not only make it better for business, but to make it better for all Oklahomans. We passed some legislation this last spring to rework graduation requirements for Oklahoma K through 12 students that will help them have better options, ultimately leading to better jobs for them, but it helps the business community as well, because we’re going to get more trained, skilled employees and workers into the workforce, but not always. It’s not always a chamber that looks at the big picture like that, and I think we’ve done a pretty good job with that, through our workforce initiative, through our tax initiative, and some of the changes we’ve made there.

Brandon Burton 28:08
Yeah, now as a State Chamber, you guys do a lot of the heavy lifts, for sure, and I’m always amazed and appreciative of state chambers to be able to do that and provide those resources for the local chambers just take back to their communities and really amplify the advocacy that you guys are involved with and making those, those big changes. I do like to ask, as we have you guys on the podcast as a chamber the year finalist, you guys are kind of the top of your game at the moment, what kind of tip or action item might you have for listeners who are wanting to take their chamber up to the next level, but what might you suggest them to try to implement or to try to work towards that goal? Well, I

Chad Warmington 28:50
think for me, what I would say is we wouldn’t be able to do any of the stuff we’re doing if we didn’t have a team that worked really well together. And so, you know, I know that every leader has that issue of trying to get your teams to be a team and to have that collaboration. When I got here, we were very siloed off, you know, marketing and membership stayed in their lane. You know, government affairs did their thing, and there wasn’t a lot of communication back between the two. The Communications Department was kind of trying to pick up things from each of the other two departments, but there just wasn’t. There was very much siloed off. And I think the thing that for us, that made, you know, that’s really helped us turn everything kind of around and have a lot of success in the last couple years, is we knocked down all those silos, and we really are very collaborative. And frankly, we, you know, there was people that we brought in that didn’t help, and they’re no longer here. I mean, so it was a little bit of a trial and error getting the right people that could do that, and, and so my, my guess, my strong encouragement is, you know, focus on that first. Because if. You get that right once you, you know, once you kind of figure out the things you need to do for your community or your state, they become much easier when your team is a team. And then the last thing, I think is in this is, over the last year, we really implemented this is, we’re trying to build kind of, you know, excellence down throughout the organization, get people to get outside of their, you know, of their, of their, just their department. And so we’ve got cross functional teams that are working on things this year. So we as a team spent two days off site developing what our kind of four top, you know, priorities for the year are. And then we built and self selected a team within the chamber that has members from every department working on it. And so we’ll have a communications person working on a revenue issue, you know, for us, or we’ll have, you know, somebody from membership and marketing help understand, you know, what we’re going to do in terms of how the best communication strategies that we want to use are the software we use. And so we’ve got these collaborative teams that are, you know, cross pollinating each other, and I think that’s the single best thing that we’ve done in a long time. It’s been fun. We have a monthly reporting session. We have a leader of each group. And it’s been fun to get, to get and sit in those meetings and have them report back, and have our comms person leading, you know, the discussion on internal software programs that we’re going to use, you know, and so it’s an opportunity for them to grow. But what it really does is it build that sense of team. It builds the communication skills that we need internally to go get these things done. And it’s been just an eye opener for me in terms of, I’ve always, you know, known how important was to break down those silos, but to take it to the next level and force those people to work together has been a game changer for us.

Brandon Burton 31:41
Yeah, I love the idea of cross pollinating, so it does really help when you are in your, you know, maybe formally siloed area, to know what the other team members are doing, so you can work cohesively towards a common goal. So I love that idea, and that’s that’s so important to being able to elevate your organization, for sure, Brent would do you have anything that you’d like to add?

Brent Skarky 32:06
I we’ve got a great board here at the Oklahoma State Chamber with a lot of very well respected business leaders, and from a communication standpoint, I love that, because I’ve been able to use those people as our voice. Obviously, you’ve heard Chad, he’s an incredible public speaker, and we’ve gotten him out, spreading the word, I think, just the awareness of what we do. And, like I said, being that voice. But circling back to the board, using those board members as your voice as well. They are experts in their field. They’re well respected across the state, and to get those people out front, leading the charge with you as well as important. I mean, yes, do the work yourself. Speak out yourself and let people know what you’re doing. We use your board members as well as as great PR representatives, because honestly, a lot of people know them in the community, and it’s just another respected voice out there that will ultimately lead to more success for you, more buy in from the community, and just better public perception in general. And I think that it’s important to use all the tools you have at your disposal.

Brandon Burton 33:10
Absolutely. Great tip. I love it. So I like asking everyone I have on the show about how do you see the future of chambers and their purpose going forward?

Chad Warmington 33:22
That’s a really good question, and it’s one I think about quite a bit, you know, I think we all realize and are seeing, you know, what I like to call kind of community or civic engagement is declining. People don’t spend the time in either on chamber boards or on, you know, community organizations that they used to. So how do we one, how do we, you know, get people to spend, you know, their volunteer time on with us, on their issues. And I think it’s really pretty critically important, because if it’s not chambers leading the way on things, who’s going to, right? I mean, who’s going to step in and fill that gap and fill that void, if chambers aren’t stepping up, and community leaders aren’t stepping up, you know? So I spend a lot of time kind of, frankly, frankly worried about that. I think what we’re finding, though, is that, you know, it’s like a flywheel, right? You know, I love the good to great concept. And if, for those of you who haven’t read Good to Great, there’s a, there’s a, they call it a, there’s a version. It’s called Good to Great for the social sector, sports, it’s for people like us that are running nonprofits. And part of that flywheel is getting people involved, and the more that they feel like being involved with you serves their community. It kind of builds that flywheel effect. They want to stick around and they’re telling their friends about it. And so we’re really trying to do that. We’re really trying to recruit leaders who are going to help us recruit other leaders and keep that momentum going, because civic engagement is dropping, and if not us, who and and it’s all, you know, our success is really determined based on the quality of the volunteers that we get to come help serve, you know, on our boards and on our committees. And so we got to keep that up. And. The I think it’s something that probably all of us, you know, may lay awake at night a little bit worried about, about how to keep up civic engagement. Yeah,

Brandon Burton 35:07
and I think that needs to be preached over and over and over again. If you know who’s going to fill that void, is it echoes, you know, to chambers across the nation. So we will, we’ll keep pounding that drum for sure. Brent, how do you see the future of chambers going forward?

Brent Skarky 35:24
I think Chad, hit it right on the head. We’ve had a couple of state questions that are going to be detrimental to the business community come across the Oklahoma legislature and the Oklahoma just overall landscape in the last couple of years, and who’s going to go to bat for the business community. In that kind of situation, it’s got to be someone, and in this situation, that’s us, and that’s really what you’re supposed to do in that situation. And I think it’s important in the social media world that we all live in to not be afraid to tell people what you’re doing. Tell people that, yes, we are leading the charge on this, to make sure that people know that yes, we have your back in this situation. Because I think in years past chambers would like to maybe stay in the background a little bit, know that they’re supporting people, but not really take a out front, leading charge on some of these things. And I just don’t think that’s how the world is working anymore. People are not afraid to tooth their own horn, and we have to be okay with saying, Yes, we’re making a difference. We’re leading the charge on this, and this is why you need to be a part of it, because this is the direction the business community is leaning. It’s time to get on board and and be active and be a part of it.

Brandon Burton 36:34
I love it, but you guys are making a great impact in the state of Oklahoma, as has been expressed throughout this conversation today, I’d like to give you both an opportunity to share any contact information for listeners who might want to reach out and learn more about how you guys are doing things there at the state Oklahoma, at the State Chamber of Oklahoma, and just to reach out and connect with you. What would be the best ways to do that? Yeah. Yeah. Well, for

Chad Warmington 37:01
me, my my email desk is just pretty simple. chad@okstatechamber.com, and again, if there’s anything we’re doing that that would be helpful to another chamber, we are listen. We are not proprietary. We’re all in the all in the business of helping our community succeed. We’d be glad or happy to share anything that we’re working on with you. We’re not competitors. We’re all trying to make our communities better. And if there’s something we’re doing that would be helpful to you, please don’t hesitate to reach out and and let us know how we can be helpful.

Brent Skarky 37:34
I couldn’t agree more. I coming from TV news. You always wanted to beat the guy that worked across the street from you, and it’s been an eye opener for me to come to the chamber world and know that I can steal an idea from Kentucky or share an idea with Washington and and be collaborative and be cooperative with some of these chambers. So yeah, brent@okstatechamber.com. Would love to talk best practice on a lot of different things across the board, because I I’m an open book. I think I’ve done a couple things that might be helpful to people, but I know that there are people out there with a lot of great ideas that would help me. So would love to talk more. Absolutely.

Brandon Burton 38:07
We’ll get your your emails in our show notes for this episode. But Brent, I can see where that could be a mind shift change, you know, and that

Brent Skarky 38:18
guy, next year, no, no, you feel that idea. It’s great.

Brandon Burton 38:21
That’s right, absolutely. Well, I appreciate you guys taking the time to be with us today on Chamber Chat Podcast. I wish you the very best of luck at the chamber of the year and continue making that big impact across the state of Oklahoma.

Chad Warmington 38:35
Great. Thanks for the time. Appreciate it.

Brent Skarky 38:37
Thank you, bud.

Brandon Burton 38:38
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Portland Metro Chamber-2023 Chamber of the Year Finalist with Andrew Hoan

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
To learn how Community Matters can support your chamber with your next publication. Please visit communitymattersinc.com/podcast To request your free media kit and request a proposal to find out what kind of non-dues revenue you can generate.

Learn how you can partner with Community Matters, Inc. to produce your next Chamber Directory, Community Guide or Map.

Our guest for this episode is Andrew Hoan. Andrew is the President and CEO of the Portland Metro Chamber, which was also a Chamber the Year Finalist last year. Andrew joined the organization in 2018 with years of successful business association executive leadership experience. Previously, Andrew served as the President and CEO of the Brooklyn Chamber of Commerce, which was a word of the 2017 New York State Chamber of Commerce of the year. He’s a resident of Rose City with his wife Karina and children, Theo Rocky and area. For those of you who listen to the podcast for a while may remember Andrew from last year’s chamber, the year finalist series if you want to go back and check that out was episode 185. But Andrew, I’m excited to have you back with us on Chamber Chat Podcast, congratulations to you and your team for being selected again as chamber in the year finalists. Love for you to say hello to the audience and share something interesting about yourself so we can get to know you a little bit better. Sure,

Andrew Hoan 3:12
thanks, Brandon. And hello, everybody. And just thrilled to be back here for several reasons to be on the podcast, of course, but then also to be a finalist for chamber of the year. And it really is it’s a super honor. Because you realize that chambers everywhere, especially in big cities are facing so many challenges, and working so hard to bring our communities back and to be positive in a post pandemic world. And it is not easy. And so to be in consideration is an honor. And we’re up against Boston Orlando, which are incredible cities and awesome Chambers of Commerce. So we’re excited to go to Salt Lake City and compete but also just to be in that mentioned is exciting to be on this show to talk about is even better. So you know, for those that don’t know me, I feel really special because I’ve gotten to see and live in different parts of the world. I was born and raised in Milwaukee, Wisconsin, which we call the fresh coast. And then I moved out to Brooklyn, New York for nearly two decades. So I lived on the East Coast. And then my wife was recruited to come out here to Portland, Oregon. She’s a incredible physician and surgeon and so we’ve made our home here on the Left Coast. For almost five years. I started my job precisely five years and four days ago. So it’s been a wild ride. And that’s a little bit about myself. Well, happy

Brandon Burton 4:38
chamber anniversary there. Portland. will tell us a little bit more about the Portland Metro Chamber just to give us an idea of the scope of work size staff budget just to kind of prepare us for our conversation today.

Andrew Hoan 4:55
Sure. So the Portland Metro Chamber was founded in 1870. So we’re 153 years old, and it’s had an a storied history throughout throughout the years. And the modern iteration came about in 2002, where the downtown business group and the Regional Chamber of Commerce decided to form an affiliation and legal binding agreement between the two. And ever since then we’ve been known as the alliance. And so our modern chamber was established in 2002. And today, between the three affiliates that make up our alliance, the chamber, downtown Portland’s Business Improvement District, and partners in diversity, which is a diversity, equity and inclusion workspace effort. We have nearly 30 staffers, we have 2200 members, and we serve the 213 blocks of downtown Portland, with Fishel downtown business improvement district services like security and cleaning and retail promotion and marketing and things that you want downtown’s to be. So that’s who we are. And we just launched our sort of newest name and brand identity, we brought forward the the chamber name again, because it was sort of hiding in the background. And we also launched the three year strategic plan as well, simultaneously. So we get to the sort of be in the position now, to be proactive and looking into the future. But that’s a little bit about ourselves and about where we’re going.

Brandon Burton 6:32
Awesome. Yeah, I remember last year, the downtown Yeah, portion of the work that you guys do really caught me by a little bit of surprise, it says a chamber that that’s not something you normally hear chambers doing, but something you guys take on and then are in our managing well. So that’s, that’s definitely unique. So the way that I like to structure these chamber, the year finalist interviews is to really focus our attention on the two programs that you guys submitted on your chamber, the year finalist application. So maybe just at a high level, mentioned what the two programs are, and then we can circle back and a little more depth on each of those.

Andrew Hoan 7:15
Sure. So I’ll start with the first one. And it’s it’s unusual to hear good tax news for businesses, especially out here on the West Coast. And so I’ll start with our successes, on something that took a whole lot of time and effort. And that is completely reforming the business tax codes here in the city, county and our metro region, which is a government body as well. And the result, the headlines are this, because of our actions. The year that began here, 2023, every locally headquartered company will see their business taxes go down. And before this year, we had the unfair condition where businesses that that were from other places could operate in our community and not pay local taxes. And so clearly, that was unfair. And so we reached an incredible, call collaborative opportunity with our local governments, local elected officials to synchronize and change all three levels of governments tax codes simultaneously. And it took two years to do this, it took a lawsuit, and it took a lot of elbow grease. But we got to where we wanted to where all government side in their best interest to support their local business community, noting that it was not going to impact their revenues, and that it was going to strengthen our economy. And so this happened at the very tail end of 2022. And we were able to share the good news with our members and the region. And beyond that Portland, Oregon, and our region can work together on tax reform to the benefit of our local employer community, and that it wasn’t us versus them conversation. Again, though, it did involve a lawsuit. So there was a little bit of angst there at the same time, not gonna lie. And it created what I think to be the conditions to further improving the tax conditions for our business community here. And it’s no secret that we pay very high taxes in this region. Voters have elected to do that time and again, but it was it was too much in our community, our business community, our economy were hurting. And so this was a collaboration and then I think, a shared victory by all three governments that we were very proud of. And we built on that success ever since then. And I’d mentioned before we started talking that just this last May, we were able to, for the first time in over a decade, as the Chamber of Commerce, defeat a local citizen. tax initiative that was just really, really wacky. And we not only defeated it, but the victory margin was 80% opposed to the new tax and 20% in favor. And so I would just ask anybody to think about whether or not anyone’s agreed at 80% on anything in any community of late. And to note that Portland, Oregon, where, you know, socialist registration is out numbers, Republicans in our community was able to defeat a tax measure that that squares with your perception. And so I’d say not only did we reformed taxes, we prevented new ones from happening. And now we’re having really honest and open conversations about what’s the right thing to invest in as a community, whether we’re overburdened, and that doing it in a way that’s super antagonistic, but more collaborative, and focused on what our core issues are. So that’s, that’s number one that may need

Brandon Burton 10:51
to file in amendments with your chamber your application to be able to include that part, right. But eating? Yeah, it’s true.

Andrew Hoan 10:59
We thought about it, you know, and it was the success to was shared by a lot of people it was, you know, we have citizens initiative, like a lot of communities do. And people endorse or, you know, either side, yes or no. And what was a point of pride for us in this effort was that almost every single elected official in our region joined us. And usually, we would be in these opposing sides on tax issues. But I think we proved from last year when you work together to reform taxes, that it can be a win win. And so I think we built trust. And then we built on that trust so that they were able to join our side openly, and then involved community groups, specifically culturally oriented organizations that don’t traditionally take sides on taxes, but that we had also build trust and relationships with so that they were our chief spokesperson. And it wasn’t the business community saying no new taxes. It was our Asian Pacific Islander community, our Hispanic and Latino communities. And you know, our Congress member was one of our chief spokesperson, Earl Blumenauer, who’s not exactly a conservative anti tax leader. So we had great success there. And we’re gonna keep working on it and keep building trust and collaboration on these issues that impact our businesses.

Brandon Burton 12:16
So I’m curious with that initiative, what, what really no, we’re kind of going out of format here. I wanted high level and then details we’re getting into the details. So yeah, what was that driver that made you guys society needed to focus on tax reform in your city, the county and the Metro

Andrew Hoan 12:33
is so unfair on the surface, and we had a complete disconnect. So the business taxes that were created locally, we’re not aligned with our state business taxes. So it started off as sort of basic, this is just bad policies, you just looked at the surface of it. And you know, you’re a company that’s that’s headquartered in Portland, and you’re paying one kind of tax to Portland, and you’re paying another kind of tax to Oregon, and just was creating a sort of administrative mess. So you had a good problem statement. And then secondly, you looked at a company that might be safe from, you know, not to pick on Arizona, but let’s just call it a law firm from Arizona. Could be sir, you know, serving a client here in Portland. And a Portland law firm serving a client here in Portland, and the Portland law firm was paying an Arizona one wasn’t. So there was just fundamental unfairness there. And so by capturing out of state activity here locally, by doing what’s called market based sourcing for our taxes, we were able to capture that out of state activity, which again, it just was principally unfair, and most other locations had moved to that type of taxes. And we were the only organization that could do that sort of really heavy, frankly, boring work. But that was really important to our members absolutely no, resulted in the net savings, because that same Portland firm now is paying less in taxes versus the Arizona which is just getting to parity with a local companies. So there was there were that problem statement that just we couldn’t get away from, and we’re the only entity that could could drive it. And then it was for our members, they are going to see significant financial benefit from this. It’s not a lowering of the rates. It’s just fairness that allows their burden to be decreased. And it was just a matter of convincing the governments that it was a win for them to because when Oregon did this the state, it resulted in a net increase in revenue to the state. And so we were able to demonstrate that hate past can predict the future. You win, we win our companies win this is this is a win win. So it was just a matter of getting through the hard work of opening people’s minds to doing tax reform work and not thinking about it like it’s it’s an antagonistic experience, but a collaborative and positive one where everyone can win.

Brandon Burton 14:52
Yeah. Now that that program that tax reform definitely makes a big impact throughout the entire metro Oh yeah, like you explained the city, county and Metro. And so I’m thinking we need to kind of shift gears into your your other topic and let’s dive into that as soon as we get back from this quick break.

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Donna Novitsky 17:31
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Brandon Burton 18:25
All right, Andrew, we’re back. So what is the second program that you guys submitted on your application for chamber the year?

Andrew Hoan 18:33
Sure. www.OregonStateofSport.com. And as someone who moved here from the outside, you know, there’s a big difference in culture between Brooklyn, New York, and Portland, Oregon, it lasts similarities, but one of the big cultural differences is that Portlanders are very demure, you know, they don’t want to talk about their successes, they want to be humble. And that’s that, to me is a positive value. And in Brooklyn, you know, you go to Brooklyn, and people are like, Hey, I’m from Brooklyn, and you know, this is the greatest city on earth and don’t mess with us. And so I think it’s interesting, because when I came here, you know, you realize that the region had completely failed to capitalize on the thing that it is truly better than anybody else had, which is what we design the world wears. And whether you’re in outdoor, you know, high adventure activities, or you’re in fitness, you know, you are either climbing on Metolius gear, or you’re running in Nike sneakers and and what we make and wear and design here, everyone is wearing and yet nobody knows about that. So there’s a fundamental disconnect between our economic strategy and the way we market our region, and our own sort of cultural desire to be humble and not talk about our successes. Have, we decided coming out of the pandemic that we needed to focus on a new economic strategy that was predicated on our strengths. And it is one thing, but it was going to be a Portland, and valus are collaborating along with our state partners, and so we formed a quick analysis of proved what we all know that we have more companies, we have more employees. And we produce more economic outcomes in the athletic outdoor team and recreation, business ecosystem than any other place in the country. And that we wanted the world to know. So we launched this brand, this name, this website that’s focused on all the things you want, business attraction, growth work workforce development partner with academic centers, and cross regional collaboration, in part inspired by the work of our peers over in North Carolina, that has been branding themselves in a way the Research Triangle for a long time. So there’s this sense of focusing in on cluster based economic stress assaults and good outcomes for your business community and grows local businesses. And so after we launched this analysis, and this branding exercise, we’ve gotten to work on the policy front. And this has been adopted by our city’s economic development corporation, our region’s economic development corporation, we have a task force bill that’s nearly out of the state legislature right now to establish this as direction for our economic focus for the state. And we’ve had huge wins locally, where it’s pivoted the entire way that our local governments have thought about economic development, where they are pairing their objectives with supporting the state of sport ecosystem. And that’s resulted in simple things like huge wins on events like Formula E, which is going to be happening this weekend, specifically, because we’ve focused on attracting these major athletic and team based conferences and competitions to an entire expo center that is now going to be repositioned, and repurposed as an indoor athletic competition facility, one that will be unrivaled in the entire west coast, because we’re capable of hosting these types of large scale events. And we proved it last year, with the world Track and Field games, they came here for the first time to America. And right here in Oregon, where the first Nike was produced over in Hayward field in Eugene. So we’re building on our strengths. We’re converting that into a real economic development synergies and major investments by our local governments. And we see this as a huge potential to build on the economic engine that’s already driving growth, and to catalyze cross regional collaborations between places like bend and Eugene and Portland that didn’t always work together before, even though that’s we’re the flagship city. But they’re the places that have the major academic centers and the research campuses. So this is about borrowing from other people’s playbooks building on our successes and being a chamber that leading an economic development strategy, because the private sector knows how to get this done. And so we’re putting our voices first. And we’re bringing our governments along with us,

Brandon Burton 23:25
right. Now, to me, it makes a lot of sense. And you’ve got those other models that you can look at, like you mentioned the Research Triangle, North Carolina. And it makes a lot of sense to bring those synergies together. How has it been received throughout the community as a, I guess, community at large, right, because it’s a large area that you’re talking about. But from you know, those those natives to Oregon who may be a little hesitant to be boastful or to showcase you know, the good positive wins, things that are happening, how’s that been adopted and kind of changing that mindset of, you know, we’ve got something special here to show off to the world.

Andrew Hoan 24:06
I think that it’s now become a marker, because and I’ll give examples of this. Portland is in line right now, to attract a WNBA franchise, and our United States senator who’s the Chair of the Finance Committee, US Senate, Ron Wyden is working with us and our coalition to do the attraction of a WNBA franchise to Portland, and it fits all the things that we care about. So it’s about aligning our values and our culture, along with economic strategy and doing in a collaborative way. And we’re making that hard pitch right now to attract a franchise. Secondly, we’re also in line for a Major League Baseball franchise and so we have an MLB initiative here. It’s really going to be us on the West Coast and maybe a couple other cities that are vying for an expansion team but we are laying the groundwork now with our partners in government. To build a new stadium here in the city to acquire the land that makes that happen, and to make that hard pitch to the commissioner’s office about why Portland is the right place. So what it’s done is it’s just sort of the light bulb went off, you know, everybody’s like, Oh, right, yeah, we are the center of athletic and outdoor activity. And, yes, these big franchises are exciting. But who wouldn’t want to be a WNBA team in the place where Air Jordans were great. You know, come on, it’s just an incredible opportunity. And, you know, we really are in the Pacific Northwest, we don’t have that sort of galvanizing team base right now. Because you know, if it’s not in Seattle, or in Portland, it doesn’t exist. And there’s a lot of space between us and the rest of the country. But we’ve seen that the community embraces this type of economic development strategy already, because they’re just ravenous fans. And I’ll give an example, Major League Soccer opened up here, you know, over a decade ago, and the Portland Timbers and thorns are unrivaled successes, the thorns is, I think, arguably the most successful women’s soccer franchise on earth. And the brand and imagery in the fan base, loves and embraces the team. And it’s just to us the revelation, that community is already there. We in the business community just needed to sync up with the way that people in Portland felt about themselves for so long. And to give it a name and a brand and identity. So now all these efforts are finally working together in a way that is super collaborative and is going to move the needle if we land these two franchises, they’ll be game changers for

Brandon Burton 26:46
quite literally game. So that is super exciting. And I guess you need that balance after working on all the tech stuff, right? The super boring, the super exciting, you got to get out of that contrast. No these things they don’t happen overnight, right like to be able to be in position for Major League Baseball franchise or WNBA franchise, like if you guys weren’t already doing things well in that in your community to be able to attract the attention and be be a major player in that the running for these teams. It doesn’t happen overnight. So this is exciting stuff. I’m going to be, you know, keeping my eye on on Portland and seeing what happens here the next, you know, short future. But as we start to wrap things up here, I wanted to give you an opportunity to share maybe any tips or action items for listener who is really wanting to take their organization up to the next level what what kind of tips or advice might you offer to them?

Andrew Hoan 27:52
You know, I think reflecting now, five years into this job and the conditions of the city, our policy and our effectiveness five years ago versus where they are today. It was a really hard transition for me personally to come to Portland, where it felt like the business community was reviled that the job was impossible. And we couldn’t get anything done today feeling like there’s nothing we can’t do, we just have to be selective about what we engage in. I think what has borne the most fruit, which I believe is the thing that no chamber person should ignore, is to understand that you are inheriting an instance that will live beyond you. And that you have to focus on the fundamentals to be able to do the stuff that we’re talking about today. And when I mean fundamentals, I really mean inwardly looking staff and board development. And I look at our board now versus where it was five years ago. And this is not about somebody did something bad five years ago, it’s just we didn’t have strategic direction, we didn’t have goals in terms of behaviors and outcomes on our board. People didn’t understand how we’re making decisions. And it took a lot of time, effort and energy to build a strategic thinking on our board. That right now I can say looking at it five years on is what actually allows us to do the things that we do and it gives us the authority and influence that we need to be able to do our work externally. Because we have the weight of a highly functionally functioning collaborative board. And then secondly, on the staff side, you know, I think this gets right now everyone’s talking about building corporate culture. And you know, I think it’s almost become a cliche now but we have all gone through this unbelievably impactful experience last three years and staffs across every organization chain numbers are part of that have really gone through their own emotional journeys, physical ones tragedy, you know, political upheaval, you know, everybody’s feeling that impact about where we are as a society. And so as a chamber leader, and executive, you got to take care of your teams, because I look now at our staff, they work together, they support each other so that they know if if, if, for whatever reason, they’re dropping balls, or they’re just maybe lagging, or something’s impacting their work, or they’re stressed out and challenged, that people have their back. And that’s really a good thing. So staff and board, don’t ignore it, focus on it, and every investment you make into those two buckets will pay dividends in the long run.

Brandon Burton 30:50
I love that, that, uh, that response seems well, so well thought out. And the things that really stand out to me is, like you said, when coming in there and looking at some of these tasks as being impossible to now kind of be an unstoppable, right. Collective, but also looking at at the institution, you know, living beyond you, I think that’s huge to give that perspective, and, and we’re all making that that impact right now. And in your moment of time, but what you’re building and the community around you is going to live on well beyond you. That’s powerful. So maybe along those lines, how do you see the future of chambers going forward and their their purpose going forward?

Andrew Hoan 31:36
Well, you know, I think about chambers, I think about, you know, I’m biased towards the fact that we tend to represent, you know, large urban centers, you know, I think that’s probably most people know that every single city, big and small, has a chamber of commerce, and states do as well. But I think most people really connect with their local Chamber of Commerce, because it’s like, Who can I trust to tell me about what’s happening in my city and in my town, and chambers tend to be that unassailable voice of reason. And I think of it now more importantly, because cities and downtown’s we’re looking at very differently. You know, the, what happened with the pandemic and hybrid work will completely up and what happens with urban centers in the future. And I think that’s the Chamber’s of the future. Where we are today has never been more critical and understanding our downtown’s and downtown’s matter, because they’re where everybody comes together. They’re welcoming places. And right now they are hurting. I don’t know one city anywhere in this country that isn’t feeling that there’s something that’s really challenging the fundamentals there. And I believe in cities, I believe in urban centers, and chambers play a huge role in thinking about what comes next. And so the chamber the future, is focused on how do we future proof? How do we adapt, learn and create a more vibrant center city for all and I think that’s what we all need to be focused on talking about as we move our organizations into the future.

Brandon Burton 33:18
Yeah, I think that’s a that’s a good vision, looking forward. And hopefully, we’ll prove out well, his chambers have that focus on on the downtown’s and the city centers. And I wanted to give you an opportunity to share any contact information for listeners who might want to learn more about how you guys are doing things, they’re in Portland, what would be the best way for someone to reach out and connect with you? Sure,

Andrew Hoan 33:44
you can reach out to me at andrew@portlandmetrochamber.com brand new email, but serves the same purpose. And I love to hear from people across the country. We love to work with other chambers. And so I would love to hear from you and reach out and happy to grab a virtual cup of coffee or if you ever in Portland, we welcome you in our home. And we have a beautiful office that overlooks this resplendent environment. City and say you’re always walking with us.

Brandon Burton 34:16
Awesome. I appreciate that. We’ll we’ll get your email in the show notes as well. But everybody got to take Andrew up on that offer of that virtual cup of coffee or, or just learning more about how they’re they’re doing things. They’re in Portland. But Andrew, it’s been a pleasure having you back on the podcast and talking all good things Portland. Wish you and your team Best of luck as chamber the year and I look forward to chatting with you next time.

Andrew Hoan 34:46
Thanks so much, Brandon. Take care.

Brandon Burton 34:49
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Pearland Chamber-2023 Chamber of the Year Finalist with Jim Johnson

Miles Burdine Chamber Chat Podcast promo image.

Below is an auto-generated transcription. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
To learn how Community Matters can support your chamber with your next publication. Please visit communitymattersinc.com/podcast To request your free media kit and request a proposal to find out what kind of non-dues revenue you can generate.

Learn how you can partner with Community Matters, Inc. to produce your next Chamber Directory, Community Guide or Map.

Our guest for this episode is Jim Johnson. Jim has worked in the chamber industry for over 12 years and is currently the President CEO of the Pearland Chamber of Commerce in Texas. In his role, he oversees the daily operations, strategic planning and partnerships with multiple community organizations. Jay Jim came from Georgetown, Texas, where he was president and CEO of the Georgetown Chamber of Commerce. Prior to Georgetown, he was the president and CEO for the Lufkin Angelina County Chamber of Commerce and the Lufkin Angelina Economic Development Partnership. He started his chamber career as the Vice President with the Pearland chamber. He currently serves as faculty for the US Chamber of Commerce Institute organizational management program, and as the Chair for the Texas Chamber of Commerce executives. He previously served on the board of directors for WACE and for the Texas Association of Business. He holds a bachelors of arts and history and a minor in Political Science from Texas State University. Jim is a CCE from ACCE and IOM designation as well from the US Chamber of Commerce. He was recognized as a 40 under 40 in 2021 by ACCE and Jim is married to his wife, Jasmine and they have one son, but Jim, I’m excited to have you back on the podcast before we hit record, we realized that you were you were on the podcast way back in episode 22. And as this releases we’re on 232 now so it’s been a minute but wow. Yeah.

Jim Johnson 3:48
That’s so congratulations to you, Brandon. I mean, that’s, you know, we’re, you know, still going strong and still great resource out there for the chamber profession.

Brandon Burton 3:55
Well, that was the hope that was the hope when it started and it’s still going so love to give you an opportunity, Jim to to say hello to everybody listening and to share something interesting about yourself so we can all get to know you a little better.

Jim Johnson 4:09
Yeah, that’s great. I glad to be here. Glad to be back here on the chamber chat podcast. Something interesting always is a US palsy go what is something interesting? I will say I’m in Pearland Texas, it’s interesting to me is that it though it’s a town about a fruit. I was thinking today I can’t think of a single place in town where there is a pear tree even though we are parallel and so maybe it’s not interesting about me but interesting about the town I’m in right now. So we’ll go with that.

Brandon Burton 4:43
Yeah, that’s good. Sounds like a project for the chamber.

Jim Johnson 4:46
Yeah, right. You know, I thought about and I’d like to do pear trees even grow in parallel and so to be determined for for Chamber Chat Podcast when I come back and another 100 or so

Brandon Burton 4:57
that’s right. That’s right. Well, we’ll get an appt and see how big those trees are then. Yeah. Well tell us a little bit about that parallel Chamber of Commerce, the size staff Scope of Work budget, that sort of thing to kind of set the stage for our discussion today.

Jim Johnson 5:12
Wonderful. The Pearland Chamber of Commerce is a town located directly south of Houston, Texas, our northern border is the South border of Houston, Texas. We are a have been a fast growing community that times rated one of the fastest growing in the United States, and continues to be a growing in our business in our population. Our chamber has a annual budget of over $700,000 a membership that this year eclipsed the 700 mark. And I have a great team with me. And we have including, myself six full time staff members.

Brandon Burton 5:57
All right, that definitely helps kind of prepare us for our conversation. I like to think, you know, these programs that we’ll talk about as a chamber of the year finalists should be able to be scaled up or down depending on the size of the chamber and the community. And, of course, the relevancy for your community as well. So thank you for for sharing all that. The way I like to structure these chamber, the year finalist episodes is to really spend the majority of our time focused in on the two programs that were submitted on your chamber the year application. So what I like to do is just at a high level, have you explain what the two programs are? And then we can circle back and dig a little deeper into both of them. Wonderful.

Jim Johnson 6:40
Yeah. It’s always a great process going through the ACCE chamber the year because when you get that notification that you’re a finalist, you pause and think what are the two projects that we really want to focus on in showcase and for us to really stood at the front. The first one was a local opportunity to engage with the public sector and our local city council on a proposed fee proposed storm water fee that was designed to help solve our drainage issues. But during the discovery, and I know we’re talking about this more we uncovered, businesses weren’t aware of the fee. They weren’t engaged in the process. So over a period of time, we engage with our local public City Council, to educate them on the impact of the fee on the businesses to remove that fee from consideration and to move them towards a bond study. That was a bond study and a bond to really have a true solution to drainage, and our community. And our second one focused on workforce related to the large amount of people being a suburb of Houston, that leave Portland every day for work. And with unemployment under 4%. In our community, we recognize that one of the best ways to fill jobs in parallel in was to showcase the jobs to local residents, and created a comprehensive resource board of career opportunities in our community. That wasn’t your traditional hey, here’s a job posting allowing folks to interact with companies allow them to search jobs. And on the flip in, allow the employers to tap into and see the job, the applicants in our community as well.

Brandon Burton 8:40
Awesome. Now two very worthwhile programs and interested to learn more about both of them. First of all, we’ll take a quick break and then we’ll come back and dig in deeper on both of those.

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Raquel Borges 11:30
Hi, I’m Raquel I work with Yiftee to help over 500 chambers cities and downtown’s across the US keep local dollars local and support their small businesses. Our CEO Donna Novitsky and I will be at the ACCE Conference in Salt Lake City from July 31 to August 3, and we would love to meet you swing by our booth to say hi and learn about our community gift card program, Community cards are custom branded for your community, and can only be used at your Chamber members businesses, plus the program is free. You can learn more by visiting yiftee.com. That’s yiftee.com or emailing us at sales@yiftee.com. See you at the ACCE Conference.

Brandon Burton 12:19
All right, Jim, we’re back. So you kind of piqued my interest when you said a storm water fee. Like we’re who comes up with ideas to charge people for storm water? Like, how does this come to be? And then to pick a fight with the Chamber of add it right?

Jim Johnson 12:36
Yeah, um, you know, Pearland is a, we’re a coastal community. And after Hurricane Harvey, in 2017. It, our community recognized that we needed to be more proactive with drainage. And throughout this local elected officials uncovered a way to do a storm water fee. And what that was, was a charge on impervious coverage in our community, a monthly ongoing fee per 1000 square feet of impervious coverage. And that doesn’t sound like a large amount. And so it was just kind of dripped to us in conversation, and it perked our ears that council had taken action to place this. This was in August of the year that it was gonna be placed on the ballot for voter approval the next May. So about 10 months down. And over time, we learned this is a no clue. And that that small fee of $1.79 per 1000 square foot adds up over a period of time for the average business that had 10,000 square feet is gonna be a little over $200 a year. But as we dug deeper into this and started talking to businesses and started pulling our members and gaining and listening to them about the impact. It wasn’t just $200 for some companies, it was $10,000 For some it was $100,000 a year. For some it was over $400,000 a year, every year forever. Right. And we listened and that was shocking and alarming to us in our businesses.

Brandon Burton 14:13
Yeah, and so often once a fee like that is in place like you say it never will go away and and oftentimes it may even increase over time. It’s like you’re already getting some let’s go back to the well and get some more like all these water analogies that the information is drip to you going back to the well, storm.

Jim Johnson 14:34
You’re absolutely right. And that was we realized that that was a concern. And we wanted a true solution to drainage in our country. We don’t want our residential and our businesses to flood and in the event of natural disasters. So it started a true education process and information gathering for the chamber. As we looked at the overall impact this would have On our businesses, and then the challenge of trying to educate counsel on the impact would have businesses, it was a five two vote in favor to place this on the May ballot in August of that year. And I’m proud to port Brandon by over a course of time. In February of that year, we’ve we changed that to a seven Oh, vote against the storm water fee being placed on the May ballot, and to move towards a bond study, which would lead to a community wide bond, which would be a more comprehensive solution to drainage in our community.

Brandon Burton 15:38
Yeah, that’s, that’s two big wins right there. Because just by having it ended up on the ballot, you know, to be able to have, you know, propose for businesses to pay for this. If you’re not a business owner, and you’re like, yeah, let them pay for it, you know, it’s off my plate, if I could see it very easily passing that way. But to be able to shift it as a bond, where everybody has buy in, in the community, really is much more equitable way of approaching it anyway. So as far as the bond process goes, did you guys go about educating the community about it? Because it was a big win with Ryan? So what was that process? Like?

Jim Johnson 16:17
Absolutely. So you know, we we over that that first initial period are asked to council was to postpone the storm water fee, and to do a bond study. The bond study, what was nice about us being proactive in this public engagement, is that the chamber it was a close committee of a roughly 11 individuals, and two of those people on that bond scope committee, were appointed by the Chamber of Commerce. So we had a seat at the table allowed us to share the impact on it. And over that that bond study group came back with a little over $100 million storm water bond, our largest bond package related to drainage projects in our community, the Chamber came out fully supported that package, because bonds, those tax rate increases was smaller than the original storm water fee, and over a period of time would be paid off, and would not be forever. And then on May 9 of this year, that bond related to drainage pass with 65% voter approval in our community. So it was a great win in a lot allowed us to truly work with our public sector. And, and live up to what we say we want to our tagline is, we’re the voice of business. But we have to speak up for business. And we it’s comforting to know that when we were at Council multiple times talking to about this, the room was packed, and it was business leaders in there. Some of them don’t have a vote in our committee because their businesses here, but they live in another community. And that was humbling, but spoke volume for our credibility as a convener of individuals throughout parallel.

Brandon Burton 18:00
Yeah, no, that is awesome. That visual of having a roomful of business owners saying, hey, this, this matters to us. That’s absolutely Oh, that’s awesome. But let’s, let’s shift gears a little bit into the other program that you guys submitted work in parallel. And you kind of gave a little bit of background on that. But maybe go back to some of that origin of you see people, you know, leaving and going into Houston to work and things of that nature. How did how did that evolve to be the program that it is today?

Jim Johnson 18:33
Absolutely. So our chamber in partnership with our economic development corporation or higher ed partners or workforce issues, did a comprehensive Workforce Strategy. During this input about what our workers were doing what was taking place, a stat stood out to the chamber. And it was that 38,942 workers commute outside of our community every single day. So we’re losing roughly 40,000 people. At the same time, we recognize our unemployment was less than 4%. So we have low unemployment, but mass exodus of people going into the fourth largest city of the United States for work. And so we wanted to showcase careers and opportunities in our community. And it actually started with a business trying to convince the chamber to buy a massive billboard on a major highway. They say stop driving on your road work in parallel. And it sparked interest in our staff and our board and our leaders to say how can we show folks to work in parallel and so we started researching different platforms for job postings spraying and you know, I mean, you can turn on the radio or anything. There are lots and lots of companies out there that focus on job postings, and we wanted to find a way that we could do it differently in our community to be hyper focused on jobs in parallel. And so that was the creation of work in parallel, which is a free standing standalone website. That is comprehensive job board, an employer Resource Center. So what we mean by that is you can go there and see over 200 job postings at any given moment. But also, if you’re an employer going there, we want you to come to this site, because we can highlight resources that are beneficial to you grants, training opportunities, childcare for your employees, so they can know were going on. But even better, you can look at all the applicants that are on the site, all those job seekers that are on there, and you can engage with them. This is 24/7 Metaverse, ability to interact schedule interviews, chat, share information, all through a virtual platform, all focused on pair land, and all absolutely free to businesses in our community. Because if we can move that needle and fill jobs, we can truly make an impact and see that large, almost 40,000 People start to work here locally.

Brandon Burton 21:09
That’s right. I like that. And it’s a two sided part with the website. So you get the job seekers, you know, with the job boards, and they can put, you know, fill out applications and whatnot. But to be able to track the employers there with these things, like you said, the grants and resources and everything for them. And then while they’re in there, they’re just kind of that stickiness factor of let’s see what else is in here, you know, resource wise, including, you know, workers, you know, staff. So I think that the billboard idea that that is interesting with that, you know, the origin there, it’s like, yeah, that that can be impressive. Like, you don’t need to convince anybody that a commute is terrible, right.

Jim Johnson 21:50
And that’s what’s great, Brian, I mean, you’re so this the platform, we chose what I remember, when we were researching platforms, this one you go to, and it’s it reminds you of a virtual trade show. I mean, that’s what we created an ongoing 24/7 virtual trade show. But what’s great is when you log into the site, the first thing you see is the exterior of the country, the virtual Convention Center. And there are billboards all over the place. And we’re like, that is our platform that we’re choosing for this site. And he talked about commuting, and part of the conversation that we uncovered during our research is that the average commuter spends 45 minutes one way in their car. And so we dug into that if you work locally, it’s about 15 minutes. So that’s 30 minutes, both ways. If you commute twice a day, we uncover that that leads to about 240 hours a year that you spend commuting, and I can do math, but 30 divided by eight, that’s 30 days, or 240 divided by eight, that’s 30 days, you get back, or 10 full days, so 30 working days, or 10 full days, you get back by working and living in the same community. And and that’s part of our message to folks is like, yes, you might want to spend time in your car, I don’t, I want you working in parallel at these great companies. And that’s what it does. It’s ongoing showcase of these great career opportunities for talented people.

Brandon Burton 23:17
Ya know, I love it when people are in cars listening to this podcast. But other than that, it’s a it’s not a fun thing to have to commute a long commute like that. And so with the work imperiling website and I’m intrigued, just because you said like, there’s a lot of companies out there that focus on, you know, hiring needs, right and matching employees with employers. So to be able to make this different and unique and targeted for parallel? And what are some of those things that are really driving traffic to it that are getting that attention that are making it stand up and above what other sites might be out there? And because I imagine some of these job seekers are probably on, you know, some of these other sites as well, in addition to work in parallel and but what makes it stand out in your opinion?

Jim Johnson 24:08
Yeah, a couple different things. Your absolute we’re competing with major companies in recruiting, we’re trying to showcase a job board when companies out there spending millions of dollars in marketing. What was the for our screen, this is the first time that we’ve gotten into Google advertisements in targeted that so we’re trying to be very proactive, like our businesses are in place ads, but actually what makes this stand out is we’re getting community wide buy in, in this process, or school districts or cities or elected officials are out there utilizing this message of work in parallel and.com And because by getting their involvement and recognizing to make it success, we need our major employers and our major stakeholders to show it out. That’s how it stands out. And We are seeing every month that this man has established astonishing growth. Like I mentioned earlier, over 200 jobs posted on the site at any given time, nearly 1000 applicants are already on the site looking for jobs interacting. It’s, it’s, it’s exciting. It’s, it’s our first, we’ve always had a job board. And I think that’s you what chambers can do, you’ve always had a job board, it’s been known as a member benefit, you can post your jobs on your website, we flipped that narrative and said, This is a community benefit. This isn’t just for you to post your jobs. This is a community wide benefit to know that if you’re looking for a career in our town, all the major companies are on it, all the major stakeholders, you go to one place and find all of their jobs. But the second fold, is it always the booths, the interactive side of it, you can learn about these companies. So you might not find a job with XYZ company right now. But you can learn about their culture, their benefits, their resources, and guess what, if you can interact with them, say, Hey, I’m in your community. Now, when there’s an opening that fits my skill set, I’d love to chat with you about more.

Brandon Burton 26:08
Yeah, and I just pulled up work in Portland website while you’re talking and, and I see you’ve got some of the major employers in your community that are sponsors of the website, and what a great way for them to get in front of these people who are job seekers to sponsor the website, be their front, you know, front and center, and help make some of those connections.

Jim Johnson 26:31
And, you know, the Chamber Leadership, our board through this process is we live our mission to serve business, promote growth and empower our community recognize that this is, it is it is non dues revenue for us, it is that we do have sponsors, as you mentioned, but we believe this is the lane we need to being going forward, we need to be the hub of information, we need to share this data that we have of careers, and send that back out to our community because the success of this is yes, we’re interacting with our businesses, we’re gonna fill their jobs. But the majority of our audiences, the community at large, an area that chambers traditionally don’t get into, unless it was a festival, this is our lane to say, This is why we exist. And we’re here to help our businesses by showcasing those shops.

Brandon Burton 27:17
Right. I love it. So you had mentioned kind of at the beginning of that part of the discussion that the in parallel, you had like a 4% unemployment rate. It makes it too early now to be able to see the change. Like I know, this is all pretty new. But yeah, it’d be interesting to follow that and see, you know, gee, bring it down to 1%. Or yeah, how does it right, and

Jim Johnson 27:38
that’s the greatest. Yeah, that’s the greatest thing about this, this this site is the we’re able to use metrics, we want to see that percentage of unemployment continue to go down, we want to see the next time we do a comprehensive study on commuting patterns that we want to see less folks commuting outside our thing. We want our companies to continue to see applicants come from our local area, we want to see continue to see people hired through our site and current or awareness of jobs in here. That’s that’s the approach is we have great companies, we’re a large community in the Houston area, and we need to showcase those jobs and get those individuals to live and work here so that ultimately their quality of life goes up to.

Brandon Burton 28:21
That’s right. I love it. It’s a great vision, and you guys are executing very well. So great job. As we start to wrap things up here, I like to see, you know, for those listeners who are out there, who are really interested in taking their chamber up to the next level, what tips or action items might you have to offer to help them in accomplishing that goal?

Jim Johnson 28:45
Yeah, I, I, this whole journey for us, was very strategic. And I think too often people look at strategic planning data. As a, as something that is scary or not what they should be doing it, I wouldn’t encourage and say it should be required that if you don’t have a strategic plan and a roadmap, not staff, that is truly as a not staff driven staff should be driven on driving it. But that’s, that has community wide support that has your stakeholders in your community and your board involved. That will allow you to continue to be a catalyst in your community. And if we hadn’t had a goal of two years ago to get 75 job postings on our website, and to recognize then that it was working but it wasn’t meeting that need to modify that to look at third party sites. We wouldn’t be having this conversation today Brandon about work in parallel. And so get a get a strategic plan and get a roadmap so that you can see truly be a a chamber that is moving in the right direction?

Brandon Burton 30:04
Yeah, no, I think that that’s so important. You need to know where you’re going right? You need to have goals need to be able to have that clear mission and vision. As we look forward to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Jim Johnson 30:20
I think chambers, I think engaging with the public sector is so important of the future. And it’s not always advocacy, I think, as you engage and truly work with the public, the community, in your community, is that we have to recognize that we have to be involved with more than just what we do. And if we do that, you’re going to uncover more opportunities for your chamber to be a problem solver. Because they’re gonna look at us for those those issues, and ask us to step up, and if it aligns with what our community needs, what our chamber needs. That that’s the future, we’re gonna we saw that during the pandemic, you’ve had many podcasts talking about, chamber stepping up. In that area, during the pandemic, we build on that momentum, continue to be the person continue to be the trusted resource for information, truly, truly the trusted problem solver and community. And we want to say we do that. But you got to engage with the public sector, your elected officials, your community partners, your stakeholders to really make that happen.

Brandon Burton 31:37
Absolutely. That’s a great vision. And I like the idea of aligning your organization with those needs in your community. And I think that goes right along with your idea of having that strategic plan and, and that that needs to be part of it is being in alignment going forward. Well, Jim, I’d like to give you an opportunity to share any contact information for listeners out there who might want to reach out and connect and learn more about how you guys are doing things, or maybe to do a little R&D with working in Pearland, and what would be the best way for them to reach out and connect with you?

Jim Johnson 32:14
Sure. I’d always encourage people to go to their website, PearlandChamber.org, because you’ll find under our staff section, my email, and my LinkedIn profile link either ways to connect, but because we’re on a podcast, and people can pause and make sure they write it down appropriately. It’s jim.johnson@pearlandchamber.org. And Brandon, I always think you at the beginning because you knew this a Pearland and not pearl. And that those that would I know, it’s the sales call, because they think we’re the land of pearls. But like I said, we’re the land of pears. asterik not really

Brandon Burton 32:48
fruitless pears, right.

Jim Johnson 32:51
There are a lot of those fruitless pear trees here that, but I don’t think that was your original idea with the message.

Brandon Burton 32:56
That’s right. That’s right. So I’ll get all that in our show notes for this episode makes it even easier to find you and reach out and connect. But I want to wish you and your team have first congratulations but wish you guys Best of luck as chamber the year and I look forward to seeing the results in about a month from now in Salt Lake.

Jim Johnson 33:18
Yes, sir. Thank you, Brandon for hosting me again. Thanks for bringing me back on and let’s make sure it’s not 210 episodes before the next time we do this together.

Brandon Burton 33:26
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Money Matters for Nonprofits with Melisa Galasso

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Below is an auto-generated transcription of my conversation with Melisa Galasso. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

And now, your host, he had a paper route in middle school. He’s my dad, Brandon Burton.

Hello, Chamber Champions. Welcome to chamber tap podcast. I’m your host, Brandon Burton. And it’s my goal to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Holman Brothers Membership Sales Solutions. Let’s hear from Kris Johnson, President and CEO of the Association of Washington Business in Washington State to learn how Holman Brothers has provided value for him.

Kris Johnson 0:47
Well, Doug and Bill at the Holman Brothers have been a key ally in growth for my professional career working at three different chambers, a local chamber, a regional chamber, now a statewide chamber. And they’ve been the ideal solution, whether it’s a comprehensive training program, whether it’s working on individual sales growth, quarterly check-ins with the team, the ability to grow members has meaning more assets for the organization, more assets means we can do more things to serve our members. They’ve really been the perfect solution for us, a trusted resource partner and a growth partner for us all along the way. So hats off to Doug and Bill for their great success. They’ll be a great partner for you as they are for us.

Brandon Burton 1:28
You can learn more about Holman Brothers Membership Sales Solutions by visiting holmanbros.com.

Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and they want to put
that knowledge to work for you and your chamber. Learn more at HolmanBros.com.

You’re joining us for episode number 201. We just got over our 200 Mark, which is a big deal. But before we jump into this episode, I just want to remind everybody of the chamber pros planner giveaway that we’re doing right now with Izzy west. So if you’re interested in getting a free copy of Izzy’s Chamber Pros Planner for 2023 What you need to do is leave a review for Chamber Chat Podcast, in Apple Podcasts or even on our Facebook page. Take a screenshot and email it to me at Brandon@chamberchatpodcast.com and you’ll be entered into a raffle to win one of 5 2023 Chamber Pro Planners.

Our guest for this episode is Melisa Galasso. Melisa is the founder and CEO of Galasso Learning Solutions LLC, a CPA with nearly 20 years of experience in the accounting profession. Melisa designs and facilitates courses in advanced technical accounting, and auditing topics, including not for profit and governmental accounting. Her passion is providing high quality CPE that is meaningful creates effectiveness improves quality and positively impacts ROI. She also supports essential professional development, audit level training and train the trainer efforts. Melisa is a 2020 enterprising Woman of the Year Award recipient and was honored as a 40 under 40 by CPA practice advisor in 2017 2018 and 2019. She was also named the 2019 Rising Star by her region and AWB Oh chapter received the Don farmer award for achievement and technical content, content instruction and earn several other awards for public speaking and technical training. Melisa, I am excited to have you with us today on Chamber Chat Podcast, I’d love to give you a moment to say hello to all the Chamber Champions and to share something interesting about yourself so you can get to know you a little better.

Melisa Galasso 3:35
Well, thank you so much for having me, it has been an absolute pleasure, super excited to be here. So something interesting about me is that I have always been a pretty avid traveler. And when I started abroad, I managed to make it to every country in Europe outside Portugal. So I really did a very concerted effort studying abroad to also study other places outside of where I was studying, which was in Paris, France.

Brandon Burton 4:01
That’s awesome. Now many people can say that they’ve got that that much travel under their belt and experience in other countries. So very good. I like it. So I mentioned that I’m excited to have the on the on the podcast. I’ve had a few chamber professionals reach out to me, I guess more than a few over the last couple of years. specifically asking for episodes regarding finances at their chamber. Think through the pandemic and just a lot of turnover we’ve seen in the chamber industry. A lot of these individuals often had been serving on their board and then found yourself in the chamber presidency EOC and are trying to get their head wrapped around the finances at the chamber. So I think this episode is really going to provide a lot of value for those newcomers into the space but also some that have been around that maybe just need to take a little internal audit of how they’re keeping track of their finances. So I’m sure we’ll we’ll get into that but tell us a little bit about at your company, what it is that you do kind of your focus and in what you’re all about.

Melisa Galasso 5:05
Alright, well Galasso Learning Solution provides continuing professional education to CPA firms in particular. But we also support governments, nonprofits and other organizations. And we try to provide training that is practical and really engaging after I obviously, am a licensed CPA, but I spent many years in the profession and I went back to learn about instructional design. And so I have my master trainer designation, I have my certified professional and talent development and my certified speaking, professional license. And so really trying to make learning more fun, because CPAs are required to get on average, about 40 hours a year of CPE, which is more than most doctors and lawyers are required to have. So it’s a profession filled with the goal of learning. And there’s always change going on. And so I really want to make my courses as practical, engaging, and really relevant. And so we use needs assessments and things of that nature to help people really figure out what are their goals for the learning, and then how can we achieve that in the most fun way possible?

Brandon Burton 6:04
Absolutely. Yeah. I imagine with the ever changing tax codes and things like that there’s a need for that continuing education, but it also keeps you gainfully employed.

Melisa Galasso 6:15
Some days, we say that this is like the Full Employment Act for our trainers.

Brandon Burton 6:20
That’s right. That’s right. So for this episode, Melisa, she’s also the author of the book money matters for nonprofits, which I didn’t mention is I read through her bio, but for this episode, we will focus a lot on why she wrote the book, what the book covers kind of the purpose of it, and we will dive into that discussion as soon as we get back from this quick break.

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Izzy West 7:57
Hey, this is Izzy, publisher of the Chamber Pros Planner, a weekly monthly planner featuring weekly meeting notes, habit tracking and 12 week goals. Last year, Emily Roberts of the Madison Area Chamber commented on the Chamber Pros Facebook group. “This is my first time getting this planner and it’s great. It’s specific for chamber professional and it has lots of notes room checkout Izzy West’s website to get a better picture of it.”

So you’d heard her go to TheIzzyWest.com to learn more about the Chamber Pros Planner. I have a video you can watch of me slowly flipping through the book so you can decide if it’s right for you.

Brandon Burton 8:30

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Melisa Galasso 9:45
Well, I would always tell you I’m not I don’t feel like a writer. And so it’s very interesting always now to be referred to author because it is 300 pages of length there but what really was the impetus to have this for years and years similar to you got questions like How do I get my board to engage, but predominantly, my client base is filled with CPA firms. And so they’ll go out and do an audit, they’ll do a review for a nonprofit for our chamber. And then when it comes time to present the financials, they’ll hear things like crickets. No one wants to ask any questions, nobody, you know, they’re like, can we just approve this real quick and make them go away? And obviously, my clients really want to engage, they want to help, they want to answer questions, they, you know, the people that I work with are phenomenal CPAs, they really do care about their client base. And they wanted them to have a basic understanding. And so people would call and say, Hey, do you have a book that you would recommend for board members? Or do you have a book you would recommend about the basics of nonprofit accounting. And what I always struggled with is there are amazing books out there on governance, right? If you want to read about nonprofit governance, there are great phenomenal books out there. But there’s only usually one chapter on accounting. And then when you got an account, when you found a nonprofit accounting book, it was like in the weeds, debits and credits, like bookkeeping, and most board members don’t need that, they just need to be able to understand what should be on the financial limits, they need to be able to interpret the financial statements, and they need to be able to evaluate to the into the financials, they don’t need to actually do the bookkeeping. And so as a result, I always had trouble really making a reference. And then I guess the silver lining of COVID is pre COVID. I spent I you know, three to four days each week on the road training. And so I didn’t really have any free time. And then all of a sudden, my evenings and to afternoon started becoming more and more open mornings and everything opportunity. Who knew that there could be something positive come out of being grounded for almost 18 months. And so I decided to write the book and the publisher was interested, again, also getting lots of feedback that there wasn’t that book out there. And so we wrote the book.

Brandon Burton 11:51
All right. So what would you think the idea being that this podcast is for Chambers of Commerce? I mean, most of the listeners are chamber professionals of some sort, whether they’re the president CEO, or the director of sales or marketing or vice president? Who would you say the ideal target is for this book? Is it going to be the board member? Or is it going to be the chamber President, to kind of have both sides of what’s being presented? What, what would be your thought?

Melisa Galasso 12:20
I actually have learned that while the book was really written with board members in mind, and a lot about what the board responsibilities are fiduciary activities, and fiduciary responsibilities, etc, what I have learned is that a lot of people who are in the space actually are interested in learning. So I’ve had multiple CEOs say, You know what, I actually could use this like I know for, I’ve also kind of leverage either my finance person or the treasurer on the board. And I haven’t necessarily always understood some of the terminologies or when something was changed. And so anyone who really wants to understand the inner workings, I would be an ideal reader. It’s not written super detailed. And you know, I’ve actually had very recently got an email from someone who said, they actually give it to their accountants who are stiff people who haven’t necessarily been exposed to nonprofit accounting before, because when you come out of school, even as an accountant, you learn commercial GAAP, you learn how to do commercial accounting, and we don’t have an owner’s equity in a nonprofit, we don’t have a lot of that we do have some special things like contributions and other things that are kind of harder. And so this really gives people an opportunity, who just want to have a better understanding of these types of accounts, what it is that they could be learning. And my favorite part, honestly, of the book is all the examples, we reached out to so many amazing nonprofit to have beautiful financial statements to give examples, because you can always make XYZ nonprofit, right? But let’s look at some real entities and really look at the differences that are out there in presentation and how you can do this, and really make it more interesting. And so I think that a lot of people benefit just from the opportunity to look at things maybe differently than how you’re doing and say, Oh, I like that, or I like that. Let’s, you know, let’s see what we want to do.

Brandon Burton 14:03
I love that. And that’s a lot of what we do on the podcast here is presenting different ideas of how one chamber does something and you can call it rip off and duplicate and do it your own chamber. So I like to use real examples of other nonprofits. So those that read can rip off and duplicate what what makes sense to apply that you’ve alluded a couple of times now between not having a section on debits and credits and not having owner contribution contributions or disbursements. What type of differences are there between a nonprofit set of financials versus that of a corporate business or personal finance?

Melisa Galasso 14:39
Absolutely. So the balance sheet looks a little bit different because we still have assets and liabilities and that’s pretty consistent between all entities. But the leftover in a corporate environment would be owner’s equity, and so you worry about things like dividends and retained earnings, but nobody owns a nonprofit. So we use net assets. And so net asset classification is really simple. Orton to nonprofits and so what some things are restricted and can only be used for certain reasons, right, you can’t walk into Target and say, Here’s my $50, if you’re lucky, and here’s how I want you to spend it, right. That’s not really how it works. And so restrictions are very unique. And so we talk a little bit about why we present them differently on the face. And so you always have typically multiple columns we looking at or multiple rows around those net assets, we also use something called a statement of activities, which could also have a bunch of different terms. So that’s like your income statement. But because we’re not looking to make a profit, we’re not looking for that calculation. So we’re looking at the change in net assets. And so we’re still have revenue and expenses, we still have gains and losses, those things are the same. But how we present them is different. And so it’s a really pretty presentation. And one of the things about the statement of activities is it could look pretty much like anything, you can have a single column, you can have multiple columns, you have comparative years, you can have summarized years, you can do pretty much anything you want with it. And so I think that’s what makes it so interesting is you can kind of find what’s the right way to tell your story. And that’s what a financial statement supposed to do is tell your story to your user. And so what presentation you use really depends on the organization and your users. And then I think the other big thing here is that there’s lots of guidance around Kunshan, accounting, and other types of things that are sort of unique to nonprofits that you will see. And so we take one chapter just to go over the basic financial statements, what they are a little bit about each of them. And then there’s a chapter for each one going over what are some of the key elements that you should be seeing there were are there unique elements for each, for each standard, and for each presentation? And then at the end, we actually have an analysis. So okay, if you have all of these right, you have a statement of functional expenses, which again, makes a nonprofit environment, like what do I do with this? There’s all these numbers, right? There’s all these words, right? And sometimes it’s overwhelming. Yes, I know what an asset is, and know what a liability is, but like, what should they be? Or what ratio should they be at? And so we have an entire chapter on how to evaluate and what to do with that information. So what are some ratios you can calculate? What are some trends you can look at? What are some KPIs that you can use to evaluate organization? And this way, you can look forward? What do you want to do? What do you want to achieve? Okay, how do I benchmark how do I get there, and to make it a little bit more practical, because again, just versus overwhelming to a lot of people that like, I’m not a numbers person, and like, you don’t have to be a numbers person, you this is adding, subtracting, you may get some division in there. But this is not AP Calculus, right? To the imagination, I tried to make it really very practical on what we could do to to really engage. And then would you talk a little bit about the role of the CPA and what kind of services that they could provide? Because everyone always says, well, I need an audit. And I’m like, nine times out of 10, you probably need an audit, you might need a review or a compilation. Or you might need an audit, but you might need a single audit or Yellowbook audit. So what are all these terms? Because again, it’s like alphabet soup.

Brandon Burton 18:03
Right? So it I think you’re right numbers can be very intimidating. People have that limiting belief. I’m not a numbers person. So when you look at a board, what is the financial and accounting responsibilities for board? And how much do they really need to know to be effective as they operate as a board member?

Melisa Galasso 18:26
So that’s a great question. Because a lot of times people think they’re signing up just to move the mission forward, which is absolutely true. You know, a lot of the boards that I sign on, people are super passionate about it, right? When you think about a chamber, right, you are really trying to in that area, make a difference for those organizations, and you’re trying to make sure those members are well represented as you go through it. And so you’re really passionate about that. So maybe you sign up for the board, because you have this idea of something we can do in the future, or you have this desire to make a difference from a development and fundraising type of experience. And you’ve all these different opportunities. And then someone says, oh, and by the way, we have a finance committee, and they’re everyone, they go good, I’m not going to be on that I have no responsibilities, right? That’s not my thing. I’m not going to do that. But when you sign up to be a board member, you have legal responsibilities for the duty of care, the duty of loyalty and the duty of obedience as part of being on a board. And so automatically, each state sets the rules. There’s a model role that’s across the country, and then each state kind of takes it and adjusts it for the state. But when you’re doing this, you’re talking about going to meetings, right duty of care is showing up and participating. Not just voting yes, even if you don’t understand what’s going on. But really looking at it. Updating policies is another big thing because when we think about this policies are what helps first off those who work in management achieve their objectives, right, they have to be told exactly what the rules and regulations are there. And then we have things like the duty of loyalty which are conflict of interest, very important in the nonprofit world to ensure that We are really putting the the board first as we go through this and requiring everyone to disclose any potential conflicts of interest. And then the big one, which is the duty of obedience, which is making sure that you are doing all the things that are required, whether that’s filing a 990, whether that’s filing financial statements, whether that’s getting the required audit, but making sure that we’re fulfilling these responsibilities. And so everyone who serves on the board has this responsibility, not just the CEO, not just the chair, not just the person who’s in charge of finance, or the treasurer, right. We always like that. That’s the treasurer’s job. But everyone has responsibility for going through and really understanding the finances now, do they have to be a financial expert? Absolutely not. But you are responsible for ensuring adequate financial resources, because if you don’t have the resources, you’ll never achieve your mission. And so you have to really make sure that you’ve got the right finances out there.

Brandon Burton 20:58
Right. And I think to the, to the point of maybe feeling a little bit overwhelming, I see a lot of chamber boards will say, well, let’s get a CPA, that’s a chamber member on the board, and they’ll handle the finance. Right.

Melisa Galasso 21:09
That’s your job.

Brandon Burton 21:10
That’s right. That’s right. So then you just kind of bury your head in the sand. I say they the board members, but what are maybe some important questions that board members should be asking whether it’s to accountants or, or to that CPA that’s on the board that is handling the finances, just to make sure that things are going right.

Melisa Galasso 21:28
Absolutely. So obviously, when you’re looking first off at you know, picking it, there are lots of questions you should ask around, does the CPA firm have experience with chambers, right? So, you know, you may be a nonprofit specialist, but you might not have any experience with the expectations of a chamber. And so a lot of times, one of the things you can do is to start off by picking the right CPA firm, for whatever type of service you’re going to be providing, making sure that they are providing the right level of services, seeing what kind of educational opportunities that they have for really making sure that their right fit that they have the right, you know, requirements that they have a strong quality background, and just kind of getting into that. So those are sort of the starting points. But then they should be asking, especially their CPA, what are the risks that they see for the organization, right, so many CPA firms will tell you about what some of the, you know, what they’re seeing out there, what potentially from internal controls, they might be lacking, that they could consider what they see other chambers doing. So again, I love the idea of just kind of borrowing and using whether you know, best practices,

Brandon Burton 22:36
they’re proud to say rip off and duplicate. So

Melisa Galasso 22:42
clearly recreating the wheel here, like we saw this work really well. And when it’s another organization, similar size, similar type of, a lot of times you get a lot of really good benefit from that. So benchmarking coming from the CPA firm can be really helpful. You can also ask questions like, Are we properly staffed? Do we deserve, you know, just enhanced department, which could be a department of exactly one person? You know, do they have what it takes to get this done? They can also talk about trends that they’re seeing and sort of expectations for the future. Because again, as long as they have that right experience, and working with other chambers, and they’re seeing what’s going on in the industry, they can be really helpful at saying, Okay, well, this is what we’re seeing out there, you know, this might not be impacting you yet. But this is something that you want to see, you know, could be on the horizon for you. And then a lot of times they can get into, you know, sort of the governance type of items as well. So they can talk about internal controls, they can talk about timekeeping systems, they can talk about different types of transactions where they had concerns, but you have to ask, sometimes there’s required communication. So those are typically in a letter that if you don’t read it, you’re not getting a lot of benefit out of, but the conversation with the CPA is super important to have that two way conversation. And, you know, CPA firms come to present they present the financials, and they’re kind of waiting for you to ask questions like, oh, you know, how are we doing? Or how do we compare? And then they’re like, Okay, let’s vote to approve this. So these people don’t, you know, make us feel uncomfortable about their knowledge of finance versus our knowledge of finance. But I’ve never met a CPA who didn’t want to answer questions or provide guidance, because really, you know, they’re in it for the benefit. And people who work with chambers and other nonprofits really want them to be successful. And learning from all of that experience that they have can be super important.

Brandon Burton 24:29
So I feel like the media has done a great job at really highlighting negative aspects of nonprofits, especially when these you know, really greasy stories come out about different fraud and different things. And so then when you hear the term and nonprofit, for me, sometimes I think, okay, what is the true what’s the governance, what’s the purpose? What does this nonprofit do? It makes me scrutinized a lot more before donating money to a nonprofit. But how big of a Problem is fraud in nonprofits and what kind of board do to help hedge that?

Melisa Galasso 25:06
I mean, especially when a nonprofit is smaller and doesn’t have as many people, you have less segregation of duties and segregation of duties is one of the most important internal controls, because it makes sure that one person doesn’t control everything from start to finish. And when we see these nonprofits who try to be great about using funding for its purpose, right, and its mission, it tends to try to scale back on those more overhead type items. And so they try to do more with less, and then all of a sudden, one person is receiving the checks and depositing the checks and reconciling the bank account. And then all of a sudden, right? You know, that you look at this, and they have absolute control. And if you you know, you just search the word nonprofit fraud, it’s pretty sad out there. And there’s a great book on, on what we call pink collar fraud, which is very interesting has a high impact on nonprofits, because it’s tend to typically, right, somebody who you would never suspect, right, you’re like, oh, no, the person at church who reconciles would never steal from the church they love the church was the same thing with chambers, that person would never do anything wrong, because they have this trust. And so trust with that internal controls is a really bad setup, we tend to see a lot of this because the person typically doesn’t go into it for the intent of committing fraud, but then the opportunity kind of overwhelms them. And then the next thing, you know, they’re so knee deep. And we see a lot of stories where they’re like, Oh, I’m just borrowing the money, right? Now I need it, I’m gonna pay it back. And then it just never gets paid back. And it just gets bigger and bigger and bigger. And so focusing on internal controls is so important, even the smallest organization, because that’s really what the board can help with. The board can be that oversight, they can be the checks and balances, they can review the balance sheet racks, they can review invoices, they can review executive expenses, if there’s no one else who can do that. And so it’s a great opportunity for the board, once they realize where there’s potential for fraud to step up to the plate and say, Okay, I’m going to help with that. And even large organizations to still be very active in that governance. And in those internal controls, even if you have a well staffed organization, that’s really thriving, there’s still opportunities there. And so to know what’s kind of going on, and even some of the, you know, the funding that we saw come out of the federal government over the last few years from COVID, we’ve seen a lot of fraud, because it was just seemed like the money was just available and could be used for anything. And it really wasn’t supposed to be used for just anything. And so we’re starting to see more and more stories about nonprofits who maybe didn’t use the funding the right way, or really wasn’t eligible for it. But there weren’t good checks and balances by the federal government to prevent that money from getting out there. And so again, checks and balances are huge portion of really being that sorting on that board.

Brandon Burton 27:57
Right. And I think, you know, oftentimes the person who commits the fraud, who’s the guilty one ends up being the, you know, the bad guy. And really, it’s just, it’s not a fair situation to put them in where it’s all the trust, and no checks or balances, and it puts them in a really tough situation. And a lot of times, you may be dealing with a lot more money than a person will see in a lifetime, you know, at a really effective nonprofit. And it’s just it’s not fair to put that much burden on one person.

Melisa Galasso 28:26
And it’s unfair, just because it’s an expectation that is unrealistic to, for that person to have. And so they almost feel like, well, you know, they’re asking me to do so much. And therefore, you know, the entitlement kind of kicks in the rationalization kicks in. So I think it’s something that we always have to be careful of is that we all have responsibility for maintaining good internal controls, we all have responsibility for understanding the financial statements, looking at trends of cash is going the opposite way of what we expect asking questions like, Why isn’t cash flowing the way we expect? We had these great fundraisers, or we did this great event or our membership is growing? Like where’s the issue here? So we can kind of take a closer look at it, instead of saying, Well, I’m just not good with numbers. So it must be right.

Brandon Burton 29:09
Yeah. And you talked about having those KPIs. So as you have board meetings, you should be reviewing those KPIs and see where the direction the trajectory of your organization should be going. What are some of the maybe unexpected benefits that can come to an organization by their member by their board members understanding basic accounting and, and maybe unforeseen problems that come if they don’t understand basic accounting?

Melisa Galasso 29:34
I think one of the big benefits of understanding the basics is that when they’re looking at a number, you know, they can say something like, that just doesn’t make sense. Right? So that’s how we teach auditors to audit. We say use a little bit of intuition here. And so if you have an understanding how things flow from one statement to another, again, not all the debits and credits, but you understand how things should flow, then you should be able to say what just doesn’t make sense to me. Can you explain that? Or can you give me a little more of the detail? Or can you, you know, dive in and explain this. And so having just the basics having an understanding of okay, this should happen. And then this should happen. Okay? We know, we expect that as a result of this, we had really good strong revenue, we should expect that the balance sheet should see an increase in net assets, but we don’t. So what’s going on here? And so we can ask the questions. And so no one’s expecting you to know the outcome. I tell that to audit firms all the time. So when I teach CPAs, I’m like, I don’t You don’t need to know what’s wrong. You just need to know that something’s wrong. And then you need to ask questions, you need to do your due diligence, you need to follow up. And you need to use what we call professional skepticism, which is that sort of inquiring mind that, you know, not just taking everything at face value, but really saying Does this make sense? And if you don’t have a basis to start from, right, you just kind of numbers are out there, they don’t have any meaning. They don’t have any relevance, right? They’re just numbers, then you can’t have an expectation, right? So the number 100 is not a good number. It’s not a bad number. Without context, that means nothing. And so by having that basic accounting, you have the context. And not to do that. But to say, Well, I just don’t understand that, or, you know, we have you know, this is I expected to see this as exchange revenue, because based on my understanding, and I don’t see it reported here, like, why is this going in a different place? Oh, it’s being parked on the balance sheet. Because we haven’t earned it yet. Okay, we can work with that. But if we don’t have anything to start with, it’s just numbers, right? And numbers is just like data without information, you have a lot of it. But it doesn’t mean anything. And so board members can really take it up a notch, because they’re really the first line of defense for the organization. And you know, that we tell a couple of stories about when the board chose not to really be involved when the board didn’t rein in executive compensation when the board didn’t say, hey, that’s, you know, unwieldy spending, we look at the eventually it made it to the public, it was announced in a news story, and all of a sudden, the inflow of donations drops. And even all things that this organization has done, they’ve never returned back to where they were pre announcement of this, because it’s hard to build back trust, right. And so people who don’t trust the organization aren’t going to be members, the organization, they’re not going to, you know, participate in it. And so you’re not going to have the funding that you need. And so the way that we develop trust is by having that active board and having the CPA involved to do some due diligence, whether it’s a review, or whether it’s an audit, depending on what would be appropriate for the size of the organization. That’s how you get the trust that people say, okay, yeah, I’m gonna give my money to this organization, because now I believe that they’re going to use it for what it’s supposed to be used for. And we’re going to do what we’re supposed to do with us.

Brandon Burton 32:51
Right? I love that. So I’d like asking everyone I have on the show what might be besides picking up your book, what might be a good tip or action item for Chamber Champions listening? Who would like to take their chamber up to the next level? What What might you suggest?

Melisa Galasso 33:09
I always say that one of the best things you can do is ask questions. And so asking questions is not a sign of not being aware, right? So people like why don’t ask questions. I don’t want to look stupid. But I feel as the people who don’t ask questions who actually are at a disadvantage? So if you’re not sure, ask, and if you want to learn more, ask because so many people would want to share that information with you. So I’m always have the asking questions is a good thing. It shows that you are inquisitive, it shows that you care. And so if you’re not sure, ask and if you want to learn more ask because there are so many things that you can do. And such a positive impact you can make simply by asking questions.

Brandon Burton 33:50
Right now, it definitely shows a level of engagement as you ask and desire to learn more. Thank you. So I also like asking, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Melisa Galasso 34:06
I think especially as a small business owner, myself, I think that the especially as we look at the economy and a lot of what’s going on there right now, I think they’re gonna have an even larger influence. Because you know, as a member of NABO, as you mentioned earlier, we talked a lot about the importance of the chamber locally and the work that they do to support us. And so I think that we’re going to see a growth in this area as there’s been a surge of small businesses coming out of the pandemic, a lot of people not going back to their previous corporate roles, I think there’s going to be an opportunity for additional education for you know, the camaraderie that comes from it. I think a lot of people, especially when you’re doing this for the first time, I know when I started out on my own, it felt pretty lonely, right. And so going out there and finding my Navajo sisters and finding other people who had done that really gave me that opportunity to say okay, yeah, there is, you know, camaraderie there is socialization out there, I’m not all by myself. People have done this before. And they’re great to ask questions of and lessons learned and that willingness to share. And I think that that’s going to be a big boom in the future. As we see all of these, you know, post pandemic organizations, particularly small businesses, who want to be successful going forward, are going to lean on the chamber, as we see changes in shifts in the economy, as we see changes in how, you know, federal funding is being provided. I think the chamber is everyone’s first line. Okay, teach me was it to help me understand network and and show me some people who have been successful here?

Brandon Burton 35:39
Yeah, I appreciate that. Is there anything that we’ve missed in our discussion today, I know there’s a lot in the book, and you can dive in deep, but any anything else you want to make sure that listeners know about or hear about before we wrap up?

Melisa Galasso 35:54
I just think the biggest thing that I would say is really have goals for your organizations and benchmark them somehow KPIs, etc. Because you don’t know it’s sort of like your map forward. How do you know if you’re being successful only if you are measuring it. So there’s so many, like, measure what matters types of, you know, books out there, but it’s really true. If you don’t know what you want to achieve, you don’t know if you’re going to achieve your mission. And so if you set the things leading and lagging indicators that can help you say, okay, am I heading in the right direction? And is it working, you’ll be so much more successful, and not all of them have to be finance related. But having the right financial ones can be indicative of having a really nice set of resources to better serve members.

Brandon Burton 36:39
Great, I love that answer. I’m glad I asked the question of goals, and have those indicators to keep track of your goals. As we wrap up here, Melisa, I wanted to give you an opportunity to share any contact information for listeners who would like to reach out and connect with you, like pick up your book work with you what would be the best way for them to reach out and connect?

Melisa Galasso 37:00
Sure, first off, I’m very active on LinkedIn. So you can find me on LinkedIn. It’s Melisa last and Melisa with one s, if you want to learn more about the books, they have very exciting money matters. MoneyMattersfornonprofits.com is the website that you can go to to learn more about the book and, you know, get a little bit more about what the deep dive is how we are trying to help others. And so those would be the two ways I always I’m super active on LinkedIn, we try to keep people up to date on what’s changing in the accounting world and in the audit world and really help people be successful. So we share a lot of free information there. And so I’d love to connect with all of you.

Brandon Burton 37:37
Yeah, everybody can go follow Melisa on LinkedIn, there’s a lot of good value there whether for yourself or to point your board to so they can be actively engaged in your organization’s finances. That is a great resource. But Melisa, I want to thank you for spending time with us today here on Chamber Chat Podcast and you provided a lot of value. I’m excited for chambers to dive in and read your book and to connect with you and learn more and to be more fiscally responsible at their chambers and to set those goals and see their organizations move in a positive direction. So thank you for sharing your your knowledge with us today.

Melisa Galasso 38:14
Thank you so much for having me it was an absolute pleasure.

Brandon Burton 38:17
If you are a chamber professional, please subscribe to Chamber Chat Podcast in Apple podcast, Google podcasts or Spotify. When you subscribe to Chamber Chat Podcast new episodes will show up in your podcast app each week as they are released. If you’re finding value in this podcast, please leave us a rating and a review in iTunes. But most importantly, please share Chamber Chat Podcast with your colleagues that are in the industry.

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Henry County Chamber-ACCE Chamber of the Year Finalist with Joe Henning

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Below is an auto-generated transcription of my conversation with Joe Henning. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Introduction

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

And now your host He is disappointed that I identify as a Buffalo Bills fan. He’s my dad, Brandon Burton.

Hello Chamber Champions. Welcome to Chamber Chat Podcast. I’m your host Brandon Burton, and it is my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Holman Brothers Membership Sales Solutions. Let’s hear from Kris Johnson, President and CEO of the Association of Washington Business in Washington State to learn how Holman Brothers has provided value for him.

Kris Johnson 0:47
Well, Doug and Bill at the Holman Brothers have been a key ally in growth for my professional career working at three different chambers, a local chamber, a regional chamber, now a statewide chamber. And they’ve been the ideal solution, whether it’s a comprehensive training program, whether it’s working on individual sales growth, quarterly check-ins with the team, the ability to grow members has meaning more assets for the organization, more assets means we can do more things to serve our members. They’ve really been the perfect solution for us, a trusted resource partner and a growth partner for us all along the way. So hats off to Doug and Bill for their great success. They’ll be a great partner for you as they are for us.

Brandon Burton 1:28
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Guest Introduction

You’re joining us for another special episode in our 2022 ACCE Chamber the Year Finalist Series, and for this episode, we have Joe Henning with us. Joe is the President and CEO of the Henry County Chamber in Georgia. Joe has served as president and CEO of Henry County Chamber since 2019. Prior to that, he served 14 years as president and CEO of the aurora Regional Chamber in Illinois. Joe is a 2009 IOM graduate. He holds a Bachelor’s Degree in Public Relations and a master’s degree focusing on organizational development from Northern Illinois University, as well as a certificate and not for profit management from the University of Illinois at Chicago. He’s served as chair of the Midwest Board of Regents in 2012 and 2013. In 2017. He served as chair of the National Board of Trustees for the program and continues to serve as a faculty member. He’s taught on collaboration industry forecast, strong chambers for the future and marketing membership. In 2007. The Aurora chamber received its first accreditation through the US Chamber of Commerce with a four star distinction. In 2012 and 2017. Joe led the reaccreditation efforts and successfully achieved consecutive five star distinction. In 2015, the Chamber received chamber of the Year from the Illinois Association of Chamber of Commerce executives as well as the three star chamber of valor. In 2010, he received his accredited chamber executive credentials from the ice IACC II, and served as Chair of the board of directors in 2012 and 2012, he also successfully sat for and received his certified Association Executive designation from ASAE. In 2014, he was named chamber Executive of the Year by the Illinois Association of Chamber of Commerce executives. Joe completed the basic economic development course through Southern Illinois University Edwardsville in 2008. In 2013, he completed the economic development essential course through University of Oklahoma. He served on the advisory board for ACC EAS education and talent development division, and is a graduate of the US Chamber Foundation’s business leads fellowship program inaugural session. He served on workforce development boards Illinois and Georgia and was appointed by Illinois Governor Pat Quinn to serve on the Illinois 21st century Workforce Development Fund advisory committee in 2012. He supports and serves on the boards of a number of organizations that impact equity, inclusion, mental health, among others. His background includes business development, strategic planning and organizational development. If any of this sounds familiar to you, this is because we recently had Joe on chamber tap podcast back in episode 159, where we talked about some industry trends if you want to go back in the archives and check out that episode. It was a great one. But Joe, I’m excited to have you back with me on Chamber Chat Podcast, please say hello to all the Chamber Champions. And as usual, share something interesting about yourself so you can get to know you a little better.

Joe Henning 4:51
Brandon, it’s great to be back. It seems like just a few months ago, but it’s a pleasure to come back and especially with this topic. You know, I think And the interesting thing is that I think my mother is the only one that appreciates that entire bio. So if anybody else made it through it, thank you. You had mentioned the whole strategy and organizational development. And that really is my passion. And we did a couple years ago, here at Henry, we did the Clifton Strengths. And for my top five strengths were all around strategy. So I felt validated through this, this this process for timber the year really, really hits home in that strategy and organizational development process. So it’s a great opportunity to be a part of it. Yes. And

Brandon Burton 5:41
congratulations, of course, being selected as a chamber. They are finalists, great, great honors just in that and being selected.

Joe Henning 5:48
Absolutely. When I look at those peers out there in that in that category we’re in it’s it’s, it’s a tough, it’s a tough group to be in. Absolutely.

Brandon Burton 5:57
For sure. Well, tell us a little bit about the Henry County Chamber just to give us some idea, size and scope of work and staff budget, that sort of thing before we our discussion.

About the Henry County Chamber

Joe Henning 6:08
So we’re about a $1.5 million, maybe a little bit more than that. Budgets, we are comprised of both the Chamber of Commerce and the Convention and Visitor’s Bureau for Henry County. We’re located about a half hour south of Metro Atlanta, right along 75 So anybody traveling from the north down to Florida is going through Henry County. And we have for the chamber side we’re sitting at about 800 members and we have four full time employees on the chamber side and three full time employees on the CBD side

Brandon Burton 6:43
all right. That sounds good and that helps especially as we trying to release these episodes with the the appropriate categories and so consecutively so you fall right in line with with your your your companions in that in that category. But as we go through this discussion today the chamber the year finalist series what I like to do is really focus our discussion a lot on the the two programs synopsis you guys submitted on your chamber the your application, and we’ll dive into that discussion as soon as we get back from this quick break.

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Topic-Chamber of the Year Application Programs

Alright, Joe, we’re back. So what I’d like for you to do is just at a high level, tell us what the two programs are that you guys submitted on your application. And then we’ll circle back into some more detail on each of them.

Joe Henning 10:16
Sure, thank you. Our first synopsis was on advocacy and issues. And so the first one, we successfully advocated and passed two different tax referendums one in the spring one in the fall in 2021. And then the second synopsis was continuing our dei process along and working with our hospitality partners, from from hotels and accommodations to restaurant and retail, and addressing customer service and dei components within that.

Brandon Burton 10:52
Very good. That’s alright, I think I’d like to start with that one with the

Joe Henning 10:58
doesn’t everybody wants. Nobody wants to talk about ballot measures.

Brandon Burton 11:04
You’ve got a fair point there. So if we can take all of the time talking?

Joe Henning 11:10
No, that’s fine. I think, you know, for us, you know, we’re proud of the advocacy side, but this this. So back in 2019, right after I started here, the board passed a dei and inclusivity statement. And so as we were rolling into 2020, our program of work, we were looking at how we could advance inclusivity conversations with the pandemic and and the civil strife of 2020. There was a lot happening in Henry County, there was a lot happening in Georgia, and there was a lot happening throughout the country. And so we began some community dialogues, as we were still virtual. And wherever we could meet, we’d meet virtually fast forward to 2001. And we knew that we still had to do something, either virtual or hybrid, because we were still in the in the midst of the pandemic in early 2001. But we knew we had to take it another step. And so the CVB group, with the with the partner, relations manager that we had hired just at the end of 2019, began talking with our hoteliers, and other hospitality partners. And they wanted information training on customer service. And, if possible, what we could do around the DEI conversation. And so we, we really dug deep into that really looked at the needs. And we came out with a six part series, the first one on customer service, and then the last five different segments of inclusivity.

Brandon Burton 12:50
So what caught my, my ear when you mentioned what this, this program is about is a while back, I interviewed Doug Griffiths, who’s the author of 13 ways to kill your community. Yes, I know a lot of chamber professionals are familiar with that book. But towards the end of the podcast interview, I asked him about a tip or strategy for chambers and, and he had mentioned for chambers to train the employers in their community on customer service. I thought what a difference that would make you know, as people, you know, their first interaction in your community will often be at a hotel or some tourist destination, right? So what what made you guys land on that focus with hospitality, and then tying in the diversity and equity inclusion part? There

Joe Henning 13:39
were a couple of different factors there, Brandon. Right before I started in 2019, they just completed a an audience study, a segment study on the different tourists that come through Henry County, both planned to come through I just happen to stop, as I said, we’re right on 75. A lot of times people want to get through Atlanta on their way to Florida, and they’ll stop here around Henry County. And so that that study showed some some great positive pieces, but there were also some segments of, I guess, comfort. Not necessarily I don’t want to say safety, because I don’t want it to sound, you know, so so far off. But a little discomfort on whether or not they would be accepted. Okay, in the community. And I think and I think for the most part, they’re the it’s a great issue throughout the country, you know, where you can go and feel comfortable. The second part was just were asked. So, Atlanta motor speedway is is is right here in Henry County. And so we’re fortunate the last few years that we get to NASCAR races each year so hundreds of 1000s of people are traveling through here for different reasons and stopping and so we want to make sure that But whereas as inclusive as we can possibly be. And so we also, you know, taking that into account for the customer service side, looking at some of the demographics of who, who were part of the study, as well as who make up residence of Henry County now, we looked at some of the different diversity issues and components that we could look at, and looked at the impact the economic impacts that each of those demographics has on Henry County. So that’s where we fell into this six part series.

Brandon Burton 15:36
So as you kind of go through the six part series, what does that look like? How does it roll out? How does how do you incorporate it? Well,

Joe Henning 15:45
they’re primarily available out there online, through registration, they’re free to all of our hospitality partners, if they’re in, you know, the hotels, restaurant, retail, or our attractions. And we’ve had a great deal of interest from non hospitality businesses. And so we’re trying to figure out, you know, how to scale it up, that will be our big piece for that. But the first section is culture of customer service. And it is led by one of our local coffee proprietors, coffee shop proprietors here in Henry County, and very outgoing personality, very wonderful to work with. And so I believe that’s about a 45 minute video. And then there is a 10 question test if they take it, if they’re taking it remotely. But we are also able to now offer it in person. So if, you know, the manager or owner wants to do all at once we can do a small group facilitation of the program and have conversation around that. That’s step one, the other five sections, they don’t have to be, they don’t have to follow the first one on customer service, they can flip flop depending on what they are comfortable with. But the fifth one is the five part series is very exciting. It includes looking at the target visitor audiences of African American customers, Asian customers, Latino, Hispanic customers, LGBTQ customers, and the one that’s often overlooked is those with different abilities. We’ve got some attractions that are wonderful attractions, but they might have gravel driveways, or they might not have, they might have stairs and not a ramp. And so we’re trying to help many of our attractions and even our businesses to be more accommodating to that demographic as well. So those are the those are the six segments within that series.

Brandon Burton 17:43
Yeah, that sounds great. Yeah. And then the different abilities is it, it’s a big one, there’s a family that I’m really close to, they have two sons that are they’re in their late 20s Now, but they’re both wheelchair bound, and, you know, they’re very limited on even a restaurant that they can go to, the parents have to go ahead of time and kind of scope it out and see if the wheelchairs can fit through. And it’s just, it’s a lot of effort for them to get out. And the more businesses that can be aware of that and be accommodating, really welcomes people to your community. You know,

Joe Henning 18:14
it’s a, it’s a great point, because, you know, they also have a great spending capacity. And if we’re limiting them to two restaurants, and maybe one or two attractions, that that discretionary, that’s going to that, that small pot, I mean, they’re making out well, but but we’re sitting here, you know, like I said, we’ve got, we’ve got some great agriculture tourism pieces around here. But based, you know, based on their nature, it’s very difficult for wheelchair bound individuals to navigate and even even, you know, even if you’re just on a crutch, we also have the beautiful Panola mountain trip bikes and trails and that and so, you know, the, the accessibility there is limited. And so I think the more we can raise awareness, you know, the more we can make the entire county accommodating. And, you know, it just reminds me that, you know, all of the difference, you know, areas of, of the diversity, this is the one that I might not be in today, but boy, tomorrow, I might fall into that diversity category of different abilities. And I can change overnight for any of us.

Brandon Burton 19:30
Very true. Yep. And I like the idea that you have these these courses, these trainings online. And ideally, I mean, I see a company adopting that as an onboarding process for new employees and, and get their existing employees up to speed as well. So I think that’s a great way as a chamber to be leading the way in that effort.

Joe Henning 19:52
Thank you. Thank you.

Brandon Burton 19:54
So let’s, let’s switch gears over to the really exciting topic. Right admin issues. And we say that

Joe Henning 20:04
we will now

Brandon Burton 20:06
can we both understand the importance of it right. And chambers need to take that lead. So talk to us about the the two tax reforms and how this came about and how you went about doing that.

Joe Henning 20:17
So in Georgia, it’s they’ve got they’ve got legislation that’s just over a decade old, I guess, a little bit more than that. But but it allows you to take referendum back to the county residents and increase a penny, or add a penny tax in there for special purposes. And so the county in 2019, the county successfully repast is a five year limitation. So after five years, you have to ask again, we successfully passed the I believe it was the sixth, fifth, fifth or sixth class blas special purple, special purpose local option sales tax. In addition, the school districts can also pass a request as floss and those are East floss education spots. And so that came up in March. And I believe this was their sixth, and to be used for accommodations in schools, expanding some of the schools due to the demographic growth and population growth that we’re seeing here and some additional school busing, things like that. You know, we all know it’s tough, it’s tough to pass tax referendum. You know, we, you do it, you do it, because you are looking out for your community. If you’re going to be a catalytic leader, sometimes you got to make those tough decisions. And those tough take on those tough roles, and advocate for something that may not be popular. And so we, we worked with the school districts committee to get that passed in the in the spring, it passed, I believe, the kind of two to one margin. And so we were happy with that. We’ve already begun the process of what some of those project lists were on the on the east blast side. Henry County, then fast forward to the fall, Henry County had never had a transportation SPLOST. And so they were looking to do that in the fall, we had agreements with the four municipalities in Henry County, so we can go for the full Penny, it would be a five year commitment. So we took the lead and partner collaborated with Georgia transportation Alliance and a few others to help get the word out and get that passed successfully. In the fall. It was a that was probably the most tough of the three referendum that I’ve that I’ve worked on at the chamber here. Because it was new, it was an additional party, the others were renewing of the penny. And so those were a lot of the conversations. But one of the biggest, what I when I first started here, back in 2019, one of the biggest problems that I noticed and when I asked around to business leaders and employees and just community members, you know, what is our biggest issue, it’s transportation, there’s, there’s a lot of difficulty, we’re fortunate that we have the visitors traveling through on 75 and stopping to, you know, stopping at gas stations and restaurants and hotels. And we’re fortunate that we have some great warehouse and advanced manufacturing members located here in Henry County, but that also adds to additional traffic congestion that we have. And so our, our conversation with with our voters was simply that, you know, we have to get this done, we have to fix the transportation problem, it’s not going to get better if we don’t, it’s only going to get worse with the more cars the more people that we have in the county, and the more businesses you know, it’s a win win. And, and so that we passed, I believe that might have been the two to one and I think education was three to one and passage. So we were very happy, very, very fortunate with that. And so we’ve begun looking at what those projects were listed, but now we’re looking at, you know, how we’re going to roll out the conversation around that. So yeah, that that was the excitement of 2021 For me it was getting to tax refering the past

Brandon Burton 24:29
and I can see when you’re uh, you know, a school district, for example, to be able to focus on that the education tax reform, right and push that messaging out, but as a chamber when you’re looking at, you know, three different tax reforms, you’re trying to approach and tackle and show the benefits and educate voters and, you know, encourage voters to get out and participate in the process. I mean, it’s a it’s a heavy lift to take on all three of those. Did you guys hold forums or how did you go about educating the public?

Joe Henning 24:57
We did online forums. We did some Direct Mail, we did a lot through social media, kind of rolling with, you know, people, we’re still very, very much focused on, on social media in that as we were writing it through the pandemic, and that so we really relied heavily on that. You know, you’re right bread, talking about the kids and talking about the future. And it’s kind of hard to say no to little kids face. But you know, when you’re asking everybody to add a penny to every dollar that they spend, it doesn’t sound like a lot, but it can add up. And I think part of our messaging for both, and this is this is one that we’ve we started in in 19. With the regular spouse was, we’re fortunate with the amount of visitors we have to Henry County, not just tourists, but you know, people working here in Henry County that live elsewhere, and will be stopping for gas or stopping for food on their way home. And so really, you know, we’re paying about, we estimate, somewhere around half of the collections will come from Henry County residents, the other half will come from visitors from outside of Henry County is kind of our projection. And so, you know, we’re really asking others to help us pay those bills. And so that was the communications bullet points that we kind of went with was, you know, if not, if we don’t do this, we might get stuck with, you know, Henry County residents alone being asked to pay for the burden. So all right,

Brandon Burton 26:29
and I see that, you know, where you have other people helping to pay the bill, as you said, and and having everybody have some skin in the game, rather than, you know, just an increase in property tax. But exactly, exactly. Yeah. So it could be a good good solution for absolutely needs, especially when you have the like you said, people coming in that don’t live there. And so I wanted to ask you as as the chamber, the year finalist, I kind of look to you guys to all these finalists as those that are kind of setting the benchmark for other chambers right. Now, how do you view the role of the Henry County Chamber there in your community?

Joe Henning 27:15
You don’t I think in looking at the two programs that we we submitted this year. And looking over the past three years, I would say, you know, we’re convener. We like any chamber, we know we have limited resources from staff to time to financial. And so we really want to convene those leaders that can help us get something done. And in the case of this floss, we worked together and collaborated with the government with the Board of Ed with other organizations that had messaging that they could use that we could, you know, kind of that win win win win. All around. And so what, you know, We’ve convened that group to get that done. In the case of the the diversity for hospitality sections, you know, we convene the hospitality groups together, the different entities that make that up and work with work with them in partnership to provide these services, these trainings that they’re looking for. And I think, you know, the key to both of those, you know, in any success that we’ve seen here in Henry County, it’s just really looking at that need. We can, we could have put together a program on customer service, or any number of the programs that we’ve done in the past year, but if we don’t engage the targeted audiences that we want to work with on that, we don’t know, you know, we think we think we know what they want, or what they need, but we don’t and I think that’s part of that conversation and bringing them together with us and, and finding out really what the details are of how we can support them. And so that’s kind of where I feel that we fit in the game. No, I

Brandon Burton 29:05
think that makes perfect sense. So I’d like asking the question, I know I asked you this question. Last time I had you on the show, and I’m not going to hold you to your previous answer at all, but I was gonna see if you have any tip or action item for Chamber Champions that are listening who’d like to take their chamber up to the next level, what might you offer to them?

Action Item/Tip for Chamber Champions

Joe Henning 29:29
You know, I think both ACC II under their chamber of the year page and I believe the US Chamber is coming out with their their latest announcement of accredited chambers. Under their accreditation section, they have some best practices. You know, for people looking at where to begin with policies or or budgeting or even the advocacy side of it. You can find a lot of resources there. There’s There’s a huge wealthy library at ACC as well that you can just kind of search in there for topics that you might be looking for support. I think I think the key is, realize you’re not in this alone. You know, it’s I just got back from Madison last week and was teaching up there for the Midwest site for Institute for organization management. And there was, every and I love going back every year, there’s always that aha moment where you are the only chamber executive in your community. For the most part, I there’s, there might be some communities that have to but but for the most part, we’re sitting here alone, and it can feel lonely. But realize that you’ve got a great peer network of what nearly 7000 chambers of commerce around the United States and Canada, there are plenty of people out there that you can rely on. And so admit that you don’t have to do it alone, and that you’ve got people out there that want to help you succeed. And mate might have already gone through the the difficulty that you’re trying to fix, and help in your community. So there’s resources there. You know, I think that, you know, if they reached out to you, Brandon, I think any of us that have been been available, and you’ve so graciously allowed us to share our thoughts and our work. You know, I think if people reached out to us, we’d be willing to help, too. And so I think, just realize you’re not alone in this?

Brandon Burton 31:28
Absolutely. I think that’s a great piece of advice. And there is so much you can learn from others and not have to go through those growing pains yourself. Absolutely. Absolutely. Well, as we look to the future of chambers, how do you see the future of chambers of commerce and their purpose going forward?

Future of Chambers

Joe Henning 31:45
You know, I think I think 2020 2021 taught a lot of us that there was a need for refresh. And it allowed us to make some of those changes that we thought we needed to make, you know, everybody, for the most part, everybody went virtual. And so I think that allowed time for redesigning some of the different things that we were working on. And so I think that that flexibility, that adaptability is going to be the strength for the successful chambers going forward. And to be able to make those changes as they need to as their community needs are changing. And that’s the other piece is that chamber, professionals need to be very engaged with their community, because, you know, things can change in a minute, and what the needs might be, and we’ve seen some great catalytic chambers, you know, in Bowling Green this last year in Edwardsville, Illinois this past year, where tornadoes have gone through, and they’ve stepped up, and they’ve been the leaders within their communities, to help facilitate both the employers and the residents. And so I think being responsive to the community is really where our success is going to lie.

Brandon Burton 33:19
Like that being responsive and flexible and adaptive. And I think there’s probably more changes, you know, oh, yeah, up here in the next year to the suspects. Yeah. So be ready for it, you know, be ready to be flexible. And and I would say I would urge you to be forward looking and see where those trends are going, see where those business trends are, and educate yourself on those things. So you’re not caught off guard when they can?

Joe Henning 33:48
Absolutely, you know, I think we all have resources from ACCE, and ASAE. But we all have our state or regional associations that can provide us additional training, insight and information. And, you know, I think, you know, I know sometimes some budget budgets might not allow for the national groups. If you can swing it, I definitely encourage that. But if nothing else, I, you know, I implore chamber professionals to have membership in their state associations, because that is a great deal of resourceful information that’s available to them, but it’s also a great network. Absolutely.

Brandon Burton 34:31
But Joseph, we wrap up here, I wanted to give you an opportunity to share any contact information for Chamber Champions who want to reach out and connect with you and learn more about how you guys are doing things that Henry County Chamber what would be the best way for them to reach out and connect.

Connect with Joe Henning

Joe Henning 34:45
I appreciate that, Brandon. Yeah, I think if anybody wants to connect with me or my team here to get more information on any of that or any other things we’re doing, HenryCounty.com is the website that includes all of our email information as well as our phone numbers. And otherwise, we’re also on Facebook and LinkedIn. And I don’t know, several other social media platforms that are just beyond me. But I know definitely Facebook, we respond to message direct messages there quickly. And then on LinkedIn.

Brandon Burton 35:19
That’s perfect. And I’ll I’ll put links to those in the show notes for this episode. But, Joe, this has been great having you back on Chamber Chat Podcast, I joked with you, before we got on the recording that it’s always reaffirming to me to have a past guest be selected as a finalist for chamber of the year. So

Joe Henning 35:39
it feels good to be back. It feels good to have the recognition. I think, you know, it really to me, it’s not so much the, you know, it’s not me, it’s my team. And it’s my leadership volunteers that, you know, guide us through this, with the governance in that but from, you know, you asked about the future of chambers, and I think if we’re if we’re not looking at opportunities to improve our organizations, that’s where we’re not going to see them in 10 years, there’s either going to be somebody else, they’re taking up their space, or, you know, worse.

Brandon Burton 36:10
So, yeah, absolutely. Well, Joe, this has been a fun conversation. And, again, grateful to have you back with me on the podcast here and wish you guys best of luck in this chamber the year.

Joe Henning 36:23
Thank you, Brandon. I hope to be back soon to see you again. We’ll figure out another reason for you to come back. That’s right.

Brandon Burton 36:28
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