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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.
Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.
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Our guest for this episode is Anne Hutchison, and became President and CEO of the Fort Collins Area Chamber of Commerce on January 1. 2021 she started with the Chamber in 2003 is a policy committee coordinator and was promoted to Executive Vice President in 2005 before moving into the CEO role and directly manage the communications and events departments, assisted in the day to day operations of the chamber and managed issues and political advocacy, as Well as as well as the chambers and leadership Fort Collins and leadership northern Colorado programs, and is responsible for the future vision and strategic direction of the organization, while maintaining the staff team and the day to day operations of the Fort Collins Area Chamber, she’s been a key community leader in advancing the business friendly policy agenda while building community through business. And I’m excited to have you with us today here on Chamber Chat Podcast. I’d love to give you an opportunity to say hello to all the Chamber Champions who are out there listening, and to share something interesting about yourself so we can all get to know you a little better. Yeah.
Ann Hutchison 2:15
Well, thanks, Brandon. I’m thrilled to be a part of the podcast today and really looking forward to hopefully sharing some insights that are of value to my colleagues across the country. As far as something interesting about myself, I don’t know that this is interesting, but I am a true blue or true green CSU RAM fan. So I graduated from University of Northern Colorado in Greeley, which is about an hour away from Fort Collins. But my father and my sister have multiple degrees from Colorado State, and they, they gave me the opportunity to be a fan of Colorado State, and so, so I am. I’m fully invested football, basketball, volleyball, you name the sport that has a clock and a and score, and you’ll most likely see myself and my sister there cheering the Rams on. I’m wearing green today because we do Fan Friday here in Fort Collins, where we get our green on on Friday. So you will, you will regularly see me sporting the green and the gold in support of that important community partner. But also it’s just a lot of
Brandon Burton 3:29
fun. Yeah, that’s awesome. It’s always nice to get those proxy invitations to be a fan, right? Exactly, exactly. That’s awesome, but you wear it well. So this is that that’s fun. Well, tell us a little bit more about the Fort Collins area Chamber, just to kind of set the stage for our discussion today, so we know where you’re coming from in this conversation, to tell us about the size staff, budget, scope of work, the things that you guys are involved with, to kind of preface for this conversation, yeah.
Ann Hutchison 3:57
So Fort Collins is located in Colorado, we’re about an hour north of Denver, and as already noted, Colorado State is our single largest employer in Fort Collins, they’re a key primary employer in that we bring in about 10,000 new students every year onto Campus. So we have a campus of about 40,000 students, and we learn them up, we take that raw material, we learn them up, and then we send them back out into the world to do really great things, and as a sizable employer, but also that primary employer, bringing those new dollars into the community, incredibly important to Fort Collins, but we’re not a single industry town. We also then have a strong technology presence here in our economy. Um, we’re well known for our retail sector. Um, at one point we had the justification that we had more restaurants per capita than anywhere else in the United States. So a beautiful cross section community that the economy is driven by a lot of really interesting and great companies and organizations. As far as the chamber goes, we are the Fort Collins area Chamber, and that’s very intentional, that we not only support concepts and visions and ideas for Fort Collins, but we really do address issues on a regional basis. So it’s a connection between Larimer County, which is where Fort Collins is, and Weld County, which has Greeley as it’s a county seat. That two county area represents almost 700,000 people, and we really are a regional economy, with people living, working and playing throughout that two county area. As a result, we then end up being one of the largest chambers in the two county area. We have about 1200 members. We then staff the work that those 1200 members request with about 14 people that represent 11 and a half FTE. We’ve We’ve tested out a lot of concepts that we funded through grant funding that then we move those folks off of contract basis onto our staff, so you’ll see us continue to grow a little bit, although the last several years, we’ve really leaned into that concept of not FTE, but contracts in order to get the work done. Last little note would be, we function under a five year strategic plan that we call northern Colorado prospers. And you and I’ll talk a little bit more about how we created northern Colorado prospers and what it does for us, but it sets the stage for the work of the chamber to be largely around four key goals we’re we’re staying highly focused on the economy and how the economy works and how we can influence the economy here in the two county area, we spend a lot of time working on our talent ecosystem and making sure that the ecosystem is easy for people to get into, but also then creating the talent and the workforce that our employers need moving forward, we spend a lot of time talking about transportation in a two county area, and really making sure that there’s a system that allows people to get throughout the two county area. And then our fourth goal is around a business for the environment, really making changes locally, at the county level and at the state level, to make sure that business has an opportunity to thrive throughout Northern Colorado.
Brandon Burton 7:40
That’s great. Yeah, that gives us a really good snapshot of what you guys are involved with. So do you have any of the tourism or economic development, or you solely chamber? Or what’s the what’s that scope look like?
Ann Hutchison 7:52
We are solely chamber. So here in Fort Collins, we have a separate organization that manages our visit profile. We have a separate organization that manages our downtown Fort Collins promotions. We have a separate organization that does any of the pageants and parties. So yes, our full time job is membership, connections and
Brandon Burton 8:17
advocacy. Awesome now that that helps set the stage, for sure. And I’m, I’m curious more about the the contract workers, and exploring that through grants and and I think there’s a lot of opportunity there for other chambers to be able to to really assess the needs. See, do we need a full time person for this? Is it a short term commitment that could be a contract thing or, or if it may be a long trip. I’ve heard of accounting, you know, being contracted out and not necessarily having a staff person for that. So, yes, they’re doing some innovative things. It sounds like, Oh,
Ann Hutchison 8:48
thank you. Yeah. It really the contract design has really allowed us to test out concepts and test out concepts using other people’s money, which is kind of fantastic, but it also then gives us as an organization that opportunity to buy only the services that we need for that moment in time without then having that long time commitment, especially if a concept doesn’t work, but that long time commitment of staff time benefits, office space, technology, I mean, you name all of the parts and pieces. And so using that contract model really has given us the opportunity to test ideas, make sure that they work, and then we can, we can adopt those into our organization, if they make sense. Yeah,
Brandon Burton 9:33
so I don’t think you mentioned what the your budget is, operating budget there at the Chamber, because I think that’ll be a key thing as we get into our topic for today. Yes,
Ann Hutchison 9:43
so we function with a with approximately $2 million a year. Half of that budget comes directly from membership dues and community events or membership events that we run. The other half of that. Budget, then, is a funding stream that very specifically drives our major priority work for the organization. So and again, we’ll we’ll talk deeper about this, but we ran a five campaign that asked business to make a five year investment with us, and that generated about $4 million for use over five years. So that’s where that other million dollars comes from. Is that very specific campaign that then drives and funds this very specific strategic work? Yeah,
Brandon Burton 10:35
now that that’s perfect. Yes. And as you alluded to, we’re going to be focusing our conversation today around capital campaigns and being able to use those to raise the funds for these important you know, key work for the chambers are involved with so I’m excited to dive in deeper on that topic, learn more about how you guys are doing things there at the Fort Collins area Chamber. Soon as we get back from this quick break,
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Brandon Burton
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All right, Ann, we are back, as we mentioned before the break today, we’re going to be talking about capital campaigns, and you mentioned how that makes up about half of your your operating budget there at the Fort Collins area Chamber. And you had mentioned that you go about asking people to commit to to support this strategic strategy for a five year plan. Tell us more about the structure, how this is done. Just unpack it for us, you bet.
Ann Hutchison 14:41
So it it’s important to note that I inherited an amazing legacy here at the Fort Collins area Chamber. So our our former CEO, David May, who led this organization for 20 years, really did a fantastic job and helping. Our business community and especially our leadership. Think about the role of the chamber and and placing the chamber into a space where we were taking on the biggest of regional issues we were we were proving out that we could be a trusted resource, that we could actually move the dial on policy and create the future that we really want here in Northern Colorado. At the same time, he identified that we were doing that in one year chunks, and it was really challenging to start to move that flywheel relative to these really massive system changing issues. If you if you spend half of your foot your fundraising, and then you only end up with six months in order to work on the issue itself, and then you go right back into fundraising again. So David led our board through an analysis to really identify that this capital campaign concept could work for things other than buildings. And so we launched in 2016 a fundraising effort where, number one, we worked with the business community to identify the biggest issues that the business community wanted to see the chamber work on. We then packaged those with four major goals and took it out into the market and said, business community, are you willing to make a five year commitment in order for us to do this work? And that first campaign, we were able to raise $3.8 million for use over a five year window and and it was transformational for our organization. It really got this out of that one year cycle, but also laid down a marker to say our organization Well, yes, we are about people connections is really about taking on the biggest issues of our region and delivering on the promise of making change with those issues. So under David’s leadership, we ran with Northern Colorado prospers 1.0 had some great success as David then prepared to retire in 2020. We were coming up onto the last year of that five year campaign. We we went back out into the market and said, Hey, community, we’ve been doing this work. Here’s what we’ve been able to do. We think we’re still the right organization to continue this work. Would you be willing to fund us again? That feasibility study came back and said, Absolutely, we could show very specific improvements that we had made to our business environment. And business was very willing to say, yes, let’s let’s give it another round. So my first year in seat in 2021 was to take that new product out into the market and spend 2021 fundraising while wrapping up the first campaign, as far as moving the dial and again, very successful, about $4 million that was committed to us for then the next five years of programming. So we’ve been under northern Colorado prospers 2.0 for for three years, four years, with 2223 and 24 being the first three years of that campaign we’re will be taking on in next year, 2025 an analysis of, is this the right tool moving forward? Do we run another campaign or not, and what that might look like for for fundraising in 2026 so it’s, it’s, it’s been transformational for us? Yeah,
Brandon Burton 18:35
I really like the idea of of not needing to spend half the year on fundraising, and only have six months to do the actual work, right? So be able to do it once, and kind of have it set for a five year time frame and and be able to really roll your sleeves up and get some things done. So you’ve been there at the Chamber for you know well before this, this is put into place. How have you seen the change? I know you said you guys will be doing an analysis to see if it’s worth going forward, but how have you seen the before versus after? With with using this kind of strategy? Yeah,
Ann Hutchison 19:13
I’d love to use the example that really showcases this idea of the flywheel turning and the impact having lasting, lasting change in your community. So here in Northern Colorado, Fort Collins is connected to Denver, our city center, by an interstate. It’s called I 25 and it’s an interstate that was put down on the ground in 1969 and had really very little improvement to it since we were starting to experience as a community that our commute to Denver, whether it was to head to an international airport or or to interact with state government or or just to do business. Was going from a 45 minute commute up to closer to an hour and a half, with projections that that commute could expand to three hours in a very short amount of time. So So capacity on that roadway was was a growing, growing concern. Our transportation division said, don’t you worry about that. Northern Colorado, we have you slated to to do some pretty major improvements to that roadway, adding an extra lane, and we’ll be, we’ll be getting that done in 2075
Brandon Burton 20:35
awesome, can’t wait, right?
Ann Hutchison 20:37
This is 2015 when we’re having this conversation. Business leaders around the room had some very choice words to say and said, You know what? We appreciate that, but we’re going to knock about half a century off of that number, and we are committed as a business community and as a government community to find the funding in order to improve that roadway and have all of those dollars secured, if not the construction completed by 2025 so we’re in 2015 2020 make the big declaration we are going to fix north I 25 by 2025 because of Northern Colorado prospers and that fundraising, that campaign style fundraising, we knew we had money for the next five years to be able to very specifically create a lobbying plan to build relationships, to to to dive in full time to this conversation, To make a change. And I’m happy to report that we’re we’re coming up on January one of 2025, and we have been able to secure $1.2 billion for the improvement of that roadway. We actually have, of the five segments that we were working to improve, four of them have been completed. And actually we have concrete on the ground with an additional lane that is offering free flowing traffic we have then the final segment is now fully funded and is under construction now. So because of the funding that we had in place, we were able to go on a absolutely proactive pathway in order to make change and then turn around and deliver to our business community exactly what we promised. So very real example, and made all the difference.
Brandon Burton 22:32
That is awesome. That’s quite the quite the example,
Ann Hutchison 22:40
if only every issue was that easy, right? I mean, at the end of the day, you have a problem, you know exactly what the answer is, right? Problem is road doesn’t work. I need $1.2 billion we find $1.2 billion and we fix it. Some of these other challenges are, sadly not as easily, easily addressed it and and you can’t check the box quite as quite as quickly, but it is a very real example for us.
Brandon Burton 23:08
You had mentioned earlier that there’s there’s pillars to this work, to this plan that you guys have going forward the northern Colorado prospers. Can you talk to us about what those pillars are and and the thinking that went behind creating those pillars Absolutely.
Ann Hutchison 23:26
So our four pillars are number one, reigniting the economy. That pillar was created as we were coming out of COVID. And so reignite was a concept that we were using relative to, how do we bounce back from COVID? I would say with that goal, we’ve actually evolved it into not only recovery, which we we have been able to do since COVID, but also now, how do we accelerate our economy? How do we grow our economy in northern Colorado? So that’s our first our first goal, or our first pillar is around the economy. Our second goal is around our talent ecosystem. And how do we continue to attract, grow and retain the right talent for Northern Colorado, and what are the systems that we need to affect in order to make it again easy for people to come into our workforce, stay in our workforce, and grow in our workforce. Our third pillar is around transportation. That’s where that I 25 example comes from. We were really keenly focused at the beginning of this campaign spend window on I 25 now that we’ve been able to check those boxes, we’re now altering our vision to really be about regional roadways. How do we connect to that spine of I 25 to go east and west across the two county area, and then the fourth pillar, or fourth goal, is around a business friendly environment? What are the barriers? What are the regulations? What are the artists? Official limiters that we’ve created here in Northern Colorado that make us less business friendly. How do we eliminate those in order to inspire and encourage the opportunity for business to have success here so for for very broad areas, gives us a lot of space to be impactful, but also fully driven by our business community, saying these are our biggest pain points that we believe the chamber can be impactful around. Yeah,
Brandon Burton 25:30
I knew you guys would get the feedback right. You wouldn’t just, you know, pull topics out of a hat and say, this is where we’re going to put our attention and and not have any data to support that. So that’s fantastic. So when it comes to the capital campaign, do you guys? Do you put it on yourself? Do you make all the contacts? Do you bring in a consultant? How do you guys approach it?
Ann Hutchison 25:51
Yeah, so for Northern Colorado prospers 1.0 we did a full RFP with the with the fundraising community and interviewed consultants from across the country. We created a fantastic relationship with Sean McCullough with power 10. They’re in Atlanta, Georgia, and Sean is just this really dynamic leader that absolutely takes off his hat of I live in Atlanta, and becomes immersed in our community to help us really understand what’s happening at boots on the ground. He ran a feasibility study for us where we took out the basic concepts, and he then was that third party to give our business community a really confidential but easy path to share their feedback. Once we completed the feasibility study with Sean, we then did enter into a contract where he, working with our staff, managed that actual fundraising campaign for the first northern Colorado prospers. We then went back with Sean a second time to do another feasibility study, and then they were a key partner with me as I was doing the fundraising in 2021 and that outside consultant was incredibly powerful. I think, as chamber folks, we have a tendency of thinking we can bootstrap everything. But I will say that investment with power 10 and with Sean paid for itself in so many ways. They pushed us hard to be able to articulate what we were offering to the community. They also pushed us hard to be able to tell the story once we did start the work, and then again, that that anonymous, almost anonymous, third party pathway for our investors to really provide strong, raw insider feedback that again, we may or may not get as as a chamber with our community so big proponent of sometimes you have to spend money in order to make money in order to get the work done. Yeah.
Brandon Burton 28:09
So when it comes to making the asks for people to commit to funding, this is that you that’s actually making the ask. You’re sitting down and making those calls and make setting those meetings exactly
Ann Hutchison 28:23
right. Power 10 came in, and they were, in some ways, our back office. So they were coached, yeah, and they would coach us up. They helped us with the messaging and the narrative. They would set up the meetings so that so they were they were going through the brain damage of getting on two different schedules. And how does it work? And is it in person? Is it online? But then it was myself as CEO, doing the pitch as well as the ask. And then the great news was then power 10 was, in some ways, that that follow up closer, so I would make the ask in some cases, you know it was, it was an ask of $50,000 a year from a company for five years, and then power 10 would do the follow up to make sure if we got a warm or a hot Yes. They then did all the follow up to to finalize, have the paperwork done, and then we process the rest of that internally.
Brandon Burton 29:20
Yeah. So how long would you say the the capital campaign lasts like the actual work of, you know, from start to finish, from doing the research and, you know, surveys and everything to you’re done, and you’ve know, you know what the dollar amount has been committed for the next five years. So
Ann Hutchison 29:38
it’s, it’s probably an 18 month process. And as I noted, we’re highly focused in next year, year four of the current campaign. We’re in in doing analysis from start to finish, and then fundraising in 25 and we’re planning 18 months for that process. So. Um, we’ll be starting as soon as January, talking with our board about other ways that we could create the same kind of funding streams. Um, deciding if any other pathways make sense, or if we need to stay on this campaign path, then going out into the field with a feasibility study in q2 of next year, then making a decision in q3 on where we head. Um, q4 then is, is the narrative and the finalizing of goals. And then January one of of 26 crazy to say out loud, January 26 then I would be heading into the field to start, start those one on one conversations with a goal of being able to wrap up the campaign within about six months.
Brandon Burton 30:45
Okay, very good that that definitely helps. So you’ve done it. You’ve been in it through point 1.0 and 2.0 now, and it looks like the the amount that was committed was it increased some. So hopefully that speaks well to it being received well by those who have committed to fund this. Yes, and hopefully that’ll continue. I know you need to be sensitive, and that’s why you’re going to do the you know, this assessment, to make sure you’re not wearing people out. But it seems to, seems to work well. If they can see the results of the work you’re doing, they’ll, they’ll continue to fund it.
Ann Hutchison 31:21
Absolutely, I will say, I think one of the opportunities that’s in front of us, one is with the campaign we were talking to regional business leaders and having people that probably wouldn’t necessarily write a check for a membership, write a check four times the size of membership because they were investing directly in specific work. So so that was a tremendous change of opportunity for us as a chamber. We weren’t going to the same well all the time now, certainly key investors in our organization that have been long time. Sizable membership. Investors also invested in NCP, but the new audience, the new employer that we had the opportunity to talk to was was just tremendous. I do think as we start to look at NCP 3.0 we not only want to continue to expand that UN unusual investor in the chamber, I’m also curious about, how do we broaden this opportunity for investment to our our basic membership participants? What are those pathways for even our smallest of investors on the chamber side of the house to also then invest in northern Colorado prospers. So for us, it’s looking at both ends of that spectrum, top and the bottom.
Brandon Burton 32:51
Yeah, that’s fantastic. And I can feel the excitement of it too. I mean, it definitely it funds important work, and the money needs to come from somewhere, and you guys are lucky enough to have some strong partners there in your chamber to help fund this. As we start to wrap things up, I’d like to ask for the chamber listening who’s trying to take their organization up to the next level. What kind of tips or action item might you share with them to try to accomplish that goal? Yeah,
Ann Hutchison 33:21
and I know a lot of us have been using this line ever since COVID, but I think it’s very true in that chambers need and should be at the forefront of the biggest issues that are impacting a community. We have the skill set, we have the relationships we we have the foundational presence in a community to be able to take on the very biggest challenges for us in each of our communities. I would suggest that pre COVID, we were maybe hesitant as an industry and as chamber leaders to really dive in full on being that resource. COVID forced many of our organizations to be in a space that was new and unexpected, but proved out that we can be not just a voice for business, but we can be a change agent, and I really encourage my colleagues across the country to embrace that. Yes, membership connections are important. Yes, community parades and community celebrations are important. But if you really want to be a change agent, there is an opportunity and you can do it, and you’d be surprised how much the business community is willing to fund that work.
Brandon Burton 34:43
Yeah. Proofing point right there. But as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?
Ann Hutchison 34:53
Yeah, again, I think in this time and space where we have a lot of. Of conflict in communities. We’ve just come off an election season that was probably as divided as we’ve ever seen since we became a country of people having very, very different views of the world. The chamber can be this fascinating, exciting, vibrant home base for multitudes of perspectives to come together, to then identify what is very best for the future of your community, and realizing that we’ve built these connections that we’re interacting with business and that can remain this incredible home base for so many community decisions. That gets me excited and showcases, I think, the role that chambers can absolutely play across the country in in creating our next future.
Brandon Burton 36:00
Yeah, I love that. I love that response well, and I wanted to give you an opportunity to share any contact information, if there’s anyone out there who wants to reach out and connect and learn more about how you guys have gone about your capital campaign results, things that maybe we didn’t touch on, what would be the best way for them to reach out and connect with you?
Ann Hutchison 36:19
Yeah, certainly. My email is probably the very best pathway. Um, I’ll promote that. Our website has tons of information, just as as every chamber across the country does. So our website is FortCollinsChamber.com and Fort is spelled out. So F, O, R, T, C, O, L, L, I, N, S, C, H, A, M, B, r.com, is our website, and then my email, I’m please, please take full advantage of that, and my email is ahutchison@fcchamber.org.
Brandon Burton 37:01
That’s perfect. And we’ll get it in our show notes too, so people don’t have to try to catch all the spelling. We’ll we’ll get it in there and clickable and everything so But Anne, this has been great having you on chamber chat podcast. Appreciate you sharing your experiences and impact from your capital campaigns and really driving the work forward there in the in the Fort Collins area. Thank you for for being with us and sharing these insights with us today.
Ann Hutchison 37:25
Absolutely. Thank you Brandon for the invite, and again, I hope it’s of value to my colleagues across the country. If
Brandon Burton 37:32
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