April Bragg, President & CEO of the Robins Regional Chamber is our guest this week to share their success in building an online community.
In the early days of the COVID-19 pandemic, the Robins Regional Chamber was looking for a way to share information effectively throughout their community. Despite some of the fears and overwhelm that one might feel when thinking of starting an online community, they did it anyway. They launched a Facebook community and called it Robins To Go.
When they initially launched Robins To Go, April thought it would be a success if they had 1,500-2,500 people join. As it turned out, they had 10,000 people join in the first month and they are now up to 20,000 members.
By having an engaged community Facebook group, the Chamber has been made aware of additional opportunities to serve their community. They are even spinning off a couple of new Facebook groups based on the feedback they received through Robins To Go.
The bottom line is, April and her team saw a need in their community and filled it. You can do the same in your community if you are willing to fined the needs and then create a solution.
If you would like to connect with April about anything she discussed in this episode or to continue this discussion offline, you can see her contact information below:
- Email: abragg@robinsregion.com
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