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Published June 8, 2021
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Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and the want to put
that knowledge to work for you and your chamber. Learn more at HolmanBros.com.

Aaron Nelson, President & CEO of The Chamber For a Greater Chapel Hill-Carrboro is our guest this week to share his philosophy around data driven decision making.

You can feel Aaron’s passion for this topic as he talks about the impact that evaluating data has made to the decisions that have been made at his Chamber.

Aaron is a strong proponent of net promoter scores. In our discussion, he explains how they apply net promoter scores to pretty much everything their Chamber does. For events and programs, you can evaluate your revenue, attendance, and net promoter scores to determine what direction you should go in the future.

App My Community creates mobile apps that allow you to engage directly with your community. Enhance chamber membership by providing a unique advertising and communication channel to residents and visitors. Not just a member directory, App My Community has the tools to be useful to residents on a daily basis. Learn more at appmycommunity.com/chamberchat.

Aaron pointed out how data show both the holes and confidence at your organization. In summary, accurate data will help you to stay relevant and to make a greater impact in your community.

If you would like to connect with Aaron about anything he discussed in this episode or to continue this discussion offline, you can see his contact information below:

FREE resources to help you better serve your Chamber members and your community.

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Have you considered the many benefits of hosting a podcast for your Chamber? The options, leverage, and possibilities that a podcast offers are virtually endless. Download my FREE Chamber Podcasting Guide to learn how to start your own Chamber podcast!
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Swypit can help you increase your non-dues revenue while also helping your members become more profitable by lowering their credit card processing fees. Click here to learn more about Swypit’s credit card affinity program. -P.S. Your members will love the savings you can offer them too!

As you focus on your Chamber’s mission and purpose, you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters has a turn-key program that is very simple. In the end, your Chamber has a great looking printed & digital publication that will represent your Chamber very well while providing a smooth source of non-dues revenue. Click here to learn more.

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