Innovative Partnerships with Kris Adams

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Welcome to Chamber Chat Podcast. I’m your host Brandon Burton, and it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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Brandon Burton 0:54
You can learn more about Holman Brothers Membership Sales Solutions by visiting holmanbros.com.

Our guest for this episode is Kris Adams. Kris is the is with the Greater Bentonville Area Chamber of Commerce as the director of Northwest Arkansas Technology Summit, Kris comes to the chamber from a career of service with nonprofit organizations. Prior to joining the chamber team, he served as the director of development for restoration village, a local Women and Children’s Shelter. He holds a master’s degree in Strategic Communication from Arkansas State University, a Master’s of divinity degree from Union Presbyterian seminary, and an undergraduate degree in religion from Liberty University. Kris believes that technology can be a force for good to improve the lives of everyone.

Kris, I’m excited to have you with us today here on Chamber Chat Podcast, I’d love for you to take a moment to say hello to all the Chamber Champions that are listening and share something interesting about yourself so we can all get to know you a little better.

Kris Adams 1:59
Hi, everyone, it’s a pleasure to be part of the podcast and know the interesting thing about me that was alluded to and my introduction is I know that a lot of us come to chamber life from from different backgrounds. And mine took a really interesting route through really starting off with schooling and training in religious studies and theological studies, which I know sounds like an odd mix to jump into technology, and chamber work. But really, it’s all about community building, about finding ways to engage with people, break down barriers and get people to collaborate together. And so it was a really good sort of start and set up to get me ready for the work that I’m doing today here in Bentonville,

Brandon Burton 2:44
right. No, I there’s a lot of similarities, I believe with religion and churches and the structure of community is in crosses over into chamber work to build communities and strengthen each other. So absolutely. I see the parallels there. So why don’t you take a moment to share us with us a little bit about the Bentonville Area Chamber of Commerce for those who’ve been listening to the podcast for a while may remember, we had Graham cod, who was the former President CEO of Bentonville chamber on an episode 114, where he talked about the value of placemaking in your community. But Kris, tell us is kind of the scope of work for the Bentonville chamber size, budget staff, that sort of thing. Just to give us some perspective. Yeah.

Kris Adams 3:35
The greater Bentonville Area Chamber of Commerce is situated in the northwest corner of Arkansas. Our claim to fame is that we are the home of Walmart, Tyson Foods and JB Hunt. It’s a it’s a wonderful community that really most people don’t even realize exists until they come out and visit and see really what we’re known for. But beyond those big local players, one of the big draws to Northwest Arkansas is of course the university that is in Fayetteville, and we’re getting to be known as the mountain biking capital of the world. So it’s a really picturesque part of the natural state if you’ve never heard of it before. Our chamber has about 1100 members with a retention rate of about 88%. We have a budget of about 1.8 million and a seven person team guiding the ship and moving things forward here in the greater Bentonville area.

Brandon Burton 4:38
And I can attest to it. I’ve been to Bentonville several times and it is a beautiful place. And really you guys have a great corner there in Northwest Arkansas. So we had a kind of a roundabout way how we got to having Kris on the podcast. So I’ll give just a little bit of background last year at the Mako conference One of his colleagues, former colleagues, Andre, I had was part of one of his breakout sessions. And he spoke a lot about technology and how their chambers implementing a lot of these systems and whatnot into their, their office into their, their ecosystem there. And I had reached out to Andre and found out that he was no longer at the chamber. And as we got talking, he’s like, You really need to talk to Kris, like Kris is working with the, with the Northwest Arkansas Technology Summit. And he’s really, you know, a big driver for a lot of these things that we’re doing and that we’re involved with. So Kris is here with us today, we’re going to focus our conversation around technology around you know, some of these things that can be implemented at your chamber, but also, and probably more, more of a focus around partnerships that you can make with those in your region in your city and your community around innovation. So we will dive in deeper on this topic as soon as we get back from this quick break.

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Brandon Burton 8:56
All right, Kris, we’re back. As I mentioned before the break, we will be talking about innovative partnerships. So I’d like to learn more, and maybe have you you know, tell the audience what the Northwest Arkansas Technology Summit is to kind of give us an idea of of what that’s all about. And maybe that will kind of guide us in the direction as to developing those partnerships.

Kris Adams 9:21
Absolutely. The NWA Tech Summit, as we call it for short. Started 10 years ago, this will be our 10th year going in. And it serves as the premiere Technology Conference in the heartland. And it originally began as a collaborative work of small business owners and leaders in the local community who wanted to get together to talk technology and really discuss how they could stay ahead of the curve with all the different things, excuse me all the different things that were happening in the tech world that was impacting their businesses, and over the years it’s grown exponentially from this grassroots level work to include all of our larger local corporations, Walmart, Tyson, JB Hunt, the University of Arkansas, to include a lot of the tech players who have hubs and offices in this area, and do business with those groups. Everyone from Google to Intel and IBM, Red Hat, and Microsoft. And what’s really a joy is to see how all these different tech companies collaborate and work together through our committee through our planning, and in the conference itself, to put together just some stellar content that is applicable for everyone from high school students that attend all the way up through CEOs of these organizations that join us at the event. The event itself is multi day and runs about we had over 1700 Total registered attendees last year, about 137 presenters and 27 states beyond Arkansas were represented in our attendance. Wow. So that’s the event in a nutshell.

Brandon Burton 11:07
Yeah, that’s quite the scope. So the origins for it What? What was the kickoff to say we need to formalize a summit around technology here in Northwest Arkansas?

Kris Adams 11:20
Well, 10 years ago, we would have been coming on the back end of things like the the.com, boom and of the 90s. And watching Social Media sort of just in its heyday. And I know a lot of organizations were trying to figure out, you know, beyond those things, what was what was coming down the pike, I think one of the early slogans of the tech summit was this tagline of what’s next after next. And not just this idea of being prepared for the future, but being prepared for what’s what’s after the immediate future. And coming in the next three to five to seven years. And in our area, with the organizations and companies involved supply chain has always been a tremendous issue. And really COVID helped bring that again to the forefront of a lot of discussions. And so a lot of our technology, discussions revolve around ideas of supply chain mobility, how to how to stay relevant in those areas where we’re just seeing massive changes and shifts in technology impacting companies, both large and small, in our area and beyond.

Brandon Burton 12:35
So as you as you guys have developed this Tech Summit and in develop some of these partnerships, and are you needing to reach out to some of these businesses to be involved, or imagine you’ve got several of them kind of knocking on your door at this point, saying we want to be involved, how’s that developed?

Kris Adams 12:54
Well, you know, it’s really interesting how some of these relationships develop organically. One of the interesting bits of news that happened this last year was about some of the partnerships being developed between the state of Arkansas and Oklahoma, specifically in the area of new mobility and future mobility. So things like autonomous drones, drone delivery, there’s a good working relationship happening between the two states, as you know, we’re really trying to be a part of that push into what’s coming next for delivering goods, transforming the way we think about how you get places and move things. And, you know, we have good friends connected to the to the summit over in Tulsa through Tulsa innovation labs, and some of those partnerships that and the things that they’re working on over there. They just lend themselves to really great organic connections, where we’re doing a lot of the same work less than two hours away. And we see it as a really an opportunity to be collaborative partners and help further this conversation that can better benefit both of our areas, really the region as a whole, this northwest corner of Arkansas, and the quarter of Oklahoma that includes Tulsa, and then up into Missouri as well. And we even see some attend from Kansas City. So there’s this really unique desire to see this little corner of the world that we’re in this region here in the heartland develop and become our thought leader. Some have already started saying that they want to see this area become the Silicon Valley of mobility, specifically that that’s a goal for Arkansas. And I think that’s an A wonderfully ambitious goal. And so as we’re all trying to chase some of these shared dreams and visions for what technology can do for our local areas, it just makes so much more sense to collaborate together to share our thought leaders and our innovative approaches, so that we can all learn from each other and better that from the the insights that each of us are gaining.

Brandon Burton 15:03
Right? So you mentioned about the Tulsa innovation lab. So that being a partnership and collaborative partnership, how is that? Is it a formal partnership structure? How is how are these relationships built and developed?

Kris Adams 15:20
Yeah, a lot of these organizations come on to our event as sponsors or providers of content. They help us put together dynamic presentations that really speak into, you know, what their organizations are. Experts in Tulsa innovation labs spoke both on these automated delivery systems like drones, but they’re also well known for cybersecurity and the work that they do, trying to research how to keep platforms secure. And so their unique spin on content for us was, how to secure those autonomous drones and what that looks like in the future. And so, really, it’s it’s this unique play of us figuring out who’s the experts in which area, and getting them to be able to share to a crowd of individuals who probably have some really interesting perspectives on how they, they might be able to roll out things like this for their organization, and get them to share their insight and their wealth of knowledge. So that we can all kind of learn together from the best of the best that are already doing the work. So they provide a really unique and interesting viewpoints. When they come to speak, we have another good working relationship with a lot of our public school systems. in Bentonville, there is a program for juniors and seniors called Ignite, where it is technical training everything from kids who are juniors and seniors getting their licensure and certifications to be able to work in the hospitals, to getting their FAA certifications that they can get at 16, to fly drones, to all sorts of other business marketing type innovations. And we actually had students from that group come and present at the Tech Summit to speak about the innovation that they’re learning about. And we had some of our partnering companies then present to this same group of students, how they could move up throughout their careers in the area, through getting internships, finding ways to get into their company, post college, and then the careers that they could eventually have and stay and live and work in this area for some of these larger organizations that call the greater Bentonville area home. So there are some really unique partnerships that we develop that we highlighted the Tech Summit where everyone shares their expertise, and kind of their niche for what they do in tech and how it benefits the community.

Brandon Burton 17:58
Right. So as you’re talking, I’m thinking not necessarily every chamber needs or can even justify doing a Tech Summit, right? Every chamber is different. You’ve seen one chamber, you’ve seen one chamber, right? But as you look at your community, what is that thing that you can get behind? What is that thing that is unique to your region, to your community that you can maybe build some sort of a summit like this, where you can develop those partnerships, because really, what it comes down to is, as Kris is just talking about these things, and partnering with the school district, you’re you’re working on economic development, you’re working on workforce and talent attraction, and in recruitment, and really just continuing to build your region and and attracting people to it. There in Bentonville just happens to be around technology. But it’s exciting. Everybody likes to learn what the latest and greatest what the next next. That’s right.

Kris Adams 18:57
You know, I think you hit the nail on the head. You know, it’s not that the goal is to replicate a tech summit at every chamber. I think the goal is to really listen to your your Chamber members and your constituency to find out more about them about what they do, and what they’re, what their commonalities are, what binds them together. And where were those shared threads of interest and expertise, because that’s really how the Tech Summit developed was, it was a natural fit for the organizations and members in our area. And so I think that the chambers do well to really listen to their members to get to know them, to find out what their passions and their interests are, what what are they working on that gets them excited and gets them up in the morning and then trying to see where that connects with all those organizations that are part of your membership that you know, maybe your top 10% of engaged members, you know, what is it that that is that commonality between all of them And then trying to build something big and unique based on that, because where there’s a shared love, and a shared passion and a shared interest, that’s when it’s going to be most natural, and people will get behind it so much quicker. I think you hit the nail on the head there.

Brandon Burton 20:14
And maybe continuing on this thread. There in Bentonville. You’d mentioned Walmart, JB Hunt, you know, you got some big companies that logistics and transportation that are their big issues and ways that need to be, you know, innovative going forward. So for the listeners, if you look in your community, think of who are your major employers? Who are those big manufacturing firms in your area? What other businesses support those other big manufacturers or big employers? And how can we align some of these resources to be able to help support them help support the community in general, because I see that kind of a model that you guys have taken here of saying, here’s the big industry in Bentonville. There’s a lot of other industries that support that. Now let’s build something that can support all of them to further develop and create a stronger community. So it correct me if I’m wrong, that sounds like the kind of a template that you guys follow.

Kris Adams 21:17
Oh, that’s, that’s absolutely it. And the beauty of it is to that there are just so many issues that revolve not just around around tech, but just workforce in general. It’s always about talent, attraction, retention, how to benefit not just all that the larger organizations, but the small to mid sized, that are participating in the community as well. And then really assisting those who need help getting access to to be part of this community group, you know, we provide through the Tech Summit, complimentary access to students, educators, entrepreneurs, military and veterans, really just trying to be able to bring the community together around the things that unite us, even those who may not necessarily have thought they could have access to something at this level, and making sure that they feel included and that they can be part of the conversation as well.

Brandon Burton 22:12
Yeah. And I think we’re you guys have really, you know, struck gold, we’ll say or struck oil struggled. For you guys a strike oil is where you found that niche for those those companies in your region. But you, you found that common ground that people can get excited about, you know, people want to sponsor the event, people want to show up, they want to learn they want to know what’s going on. So again, for those listening, what can you build excitement for? But maybe let’s, let’s talk more about the tech summit itself. So you had mentioned it being the largest event of the year for you guys 10 years into it? You obviously have sponsors for it. You mentioned how many people registered and attend and speakers. As far as putting on that event, so it’s multi day? are you renting out facilities? Are you selling tickets to different events within it? Are you just tell us more of the structure of the event itself?

Kris Adams 23:13
Yeah, so the events really revolves around a simple structure for programming. When we do plenary sessions, it’s everybody either all in one room, or all watching one group of people and then a live stream of that to all our other sites. That’s why we did it multisite last year, and focusing just on one thing, one program happening at that moment. And then we do that for a couple sessions, and then move into our breakout sessions where we have multiple tracks going on at the same time. And those tracks then sort of revolve around whatever’s current and trending in tech. This year, we’re looking at some new tracks that we’re going to be bringing out to address sort of the innovation that’s happening now. And it’s in the news every day, we’re focusing on automation and AI, security and privacy, retail innovation, which is the perfect fit, knowing sort of our local community and makeup track on starting up and scaling up for entrepreneurs in the area. And then I track on data science, and analytics is really what we hope to put together. So the event revolves around those big large group sessions, smaller breakout sessions where you can dig in a little deeper on a specific topic. And then one of the things that we know all of our participating organizations love our demo boots, getting to showcase their products, their their toys, the cool things that they’re doing in tech. And so this year, we’re running with the theme of the year of the machines because we want to see everybody bring all their cool tech out last year. We had drone up bring one of their their drones to show off which they They’re a lot bigger than people imagine. They’re pretty hefty. For for flying around. It’s not the Toy Drones that buy off Amazon by any means. We had Tyson Foods bring out one of their robots that actually is automated and moves some of their chicken pieces. And they demoed that and show that off. We had a robotic dog that came out last year, from our friends up near Joplin, Missouri. They came down with some of that really cool tech, people who were really concerned as to what was going on as we had two or three robotic dogs running around the square in downtown Bentonville. Tech Summit, people just haven’t seen that. And so it was, it was fascinating to see. And then, yeah, just lots of lots of cool things like that. Ganic, which if you don’t know them, they do autonomous vehicles, and delivery for Walmart. They’ve had one of their autonomous trucks that drives itself parked outside part of the Tech Summit so that people could take a look at it, and see all the cool little bells and whistles with that. Just fascinating piece of machinery. And just like that’s, I’m a tech fan. I look at something like that. And it scares the living daylights out of me, because I don’t I don’t understand how we even begin to piece something that complex together. Because it all relies even on the smallest of parts comes down to the cameras that read and interpret the road. And then all the sensors. Yeah, yeah. So it’s, it’s so it’s so much more interesting now that we’re post COVID We’re back fully in person. It’s it’s tech that you can touch, see and feel. And that’s really cutting edge and really just fascinating to, to see and hear people share their expertise about, you know, how it works, what it does, and why it’s so vital for what’s coming in the future.

Brandon Burton 26:54
Yeah, yeah, hearing about the the see touch and feel the technology, I can’t help but think of, you know, what used to be the world’s fairs, you know, people would come out to see the, you know, the first ferris wheel or the light bulb or the washing machine, you know, these these things that just blew your mind at the time. And now there’s, you know, technology, it seemed to kind of level out there for a while, and now we’re having more leaps and bounds and technology, and people are excited to see what the future holds. So I’m curious, how do you guys go about advertising the summit? How far reaching Do you try to attract people and vendors and sponsors and so forth,

Kris Adams 27:34
it’s really interesting part of it is that we’ll see a lot of natural growth that happens just as word spreads. As you know who’s coming on and who’s talking at the event. We were blessed this year to have some really high level presenters from Walmart and Tyson and Red Hat that had some great social followings that were kind enough, you know, to help share the event, promote it, we do a lot to promote it within the within the chamber itself to share it among our members. And then we we did some targeted email marketing, television spots, some partnerships with local other organizations, our chamber does not include our sort of tourism department visit Bentonville or our downtown area, which is downtown Bentonville, Inc. But we work collaboratively with them to help get the word out about the event and promote it to people who may be in the area to to those who live and work in Bentonville and make sure that it was on their radar. And so it was really a multi pronged approach as we tried to get the word out and make sure that people knew that the Tech Summit was happening. This year, we’re going to be doing a lot of the same and we really hope to capitalize on some of those people that have brand new tech looking to show it off, we’ll be reaching out to to new companies that that have that shiny, new, amazing toy that we really want to show off. And we hope that if there’s anybody listening, who’s got something like that, that maybe isn’t on our radar that they’d reach out as well. Get in touch with us and let us know what cool tech they’re playing around with. That would be a good fit to show off and demo and talk about at the Tech Summit.

Brandon Burton 29:25
I was waiting for you to come around today. You’re going on these podcasts and promoting it and advertising right. Now, as we start wrapping up here, Kris, I’d like asking everybody that have on the show if you know from the things that you’ve experienced and learned in your time with the chamber, what might be a tip or an action item that you could share with listeners who are interested in taking their chamber up to the next level?

Kris Adams 29:52
You know, I am I’m a fan of always being willing to to take other people’s opinions and insights and perspectives into putting together an event like this, I think that, you know, when we silo ourselves to a couple people to a couple of voices, we can end up with with events that are good, but really don’t reflect the broader creativity that exists when we engage in dialogue with others. And so whether it’s me being the crazy one around the office, shouting ideas into the sounding board and trying to get feedback from my wonderful team, that seriously has no end to great insights, that they’ve spoken into this event, to our committee, our chairs, some of the local players, you know, in specific tech areas, you know, just asking them, you know, hey, what do you think about this track? How can we make it better? What can we do to get really on point with our pro, excuse me our programming, because that’s not my area of expertise. I think dialogue like that is crucial, because that dialogue just makes everything so much more robust and stellar, as we get different opinions, different insights, different voices, at the conversation table to make things more diverse, more interesting, and really make it more collaborative people. People want to come to something that they’ve had a part in building. And so that’s, that would be my challenge. And tip is to engage as many as you can bring as many seats and voices to the table as possible, because you’ll be surprised at how how creative and wonderful people are in contributing to an event like this if just given the opportunity to

Brandon Burton 31:44
Yeah, yeah, embrace that. The ability to be a convener, I would say, yeah. And to be able to lean on the counsel of others to be able to develop something great. So the other question, I like asking, and I’m curious to hear what your response would be being that you’re, you’re tied in so much with the technology space. But as we look to the future, how do you see the future of chambers and their purpose going forward?

Kris Adams 32:15
No, I think the future of chambers is it really, it’s going to parallel a lot of what we see in technology, chambers are going to need to find ways to position themselves as as useful. And as current with what’s happening in the world around them. We’ve, we’ve seen technology come and go so much quicker than we ever have before. We were joking around when we were talking about the tech summit about how fun would it be? We do giveaways of like tech prizes, you know, like VR headset or something like that. We said, How funny would it be if we gave away as gag gifts, like some of the old outdated tech that either never took off? Or that only those of us of like a certain age would remember like it would be great to give out a Walkman. Because it’s no dated now. And I think that that that’s like the prime example of, you know, what, what chambers have to do, they have to find ways to stay current to stay moving forward. And really to think bold, and, you know, dare to dream some of these really high and lofty dreams for how they can continue to best serve their members in in ways that maybe they hadn’t before. I think that’s going to be the continued push for not just chambers, but for all organizations is how do we stay relevant and move forward with the times while maintaining our identity and for chambers, our identities and our it’s not just in our chamber, but it’s in our members in our local communities. And I think that’s that’s the tension that we’ve got,

Brandon Burton 33:42
for sure. Yeah, the the old piece of tech that came to my mind was remember the old Sony memory sticks like not a card but a memory stick that Sony had. But I think you guys should do that you should start collecting the Walkmans and disc men’s and the CD, all kinds of good speakers, the mini disc players, laser disc players. Yeah, just you guys can have a great pool of prizes. So yeah. They might be valuable at this point to I don’t know,

Kris Adams 34:10
it could be collector’s items. You never know. That’s right.

Brandon Burton 34:13
Well, Kris, if anyone listening wanted to reach out and connect with you learn more about the tech summit or anything you guys have gone on there and Bentonville what would be the best way for them to reach out and connect.

Kris Adams 34:23
Yeah, if you want to learn more about the event, you can visit NWA tech summit.com To learn more about our chamber you can visit greater bentonville.com to connect with me directly. You can find me on LinkedIn or you can shoot me an email at Kay Adams at greater bentonville.com I love to talk tech with you about chamber things in general and religious Get Connected always. Like I mentioned always want to hear another great voice and opinion to chime in to the conversation. Who knows what a great idea you might have to share. Love to hear it.

Brandon Burton 34:55
Awesome. Well, we will get all of your contact info in our show notes for this Episodes and people can look it up and reach out and connect with you. But, Kris, I really appreciate you setting aside some time and joining us today on Chamber Chat Podcast and sharing about the exciting things going on with the NWA Tech Summit. And things you guys have gone on there in the Bentonville chamber. I really appreciate it. Thank you, Brandon.

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