Episode 24 · July 2, 2019

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Ron Bunch discusses the Bowling Green Area Chamber's Chamber of the Year finalist work in talent development and community leadership.
About This Episode
Ron Bunch of the Bowling Green Area Chamber of Commerce discusses its Chamber of the Year finalist work. He describes workforce and talent development, including SCK Launch, partnerships with education and employers, and the chamber's approach to team leadership and member engagement. The conversation highlights how a chamber can align community goals with practical programs and measure its staff's capacity to deliver.
What You'll Learn
- Make workforce goals concrete through local partnerships.
- Invite employers into talent development.
- Review chamber staff engagement and strengths.
- Share results in terms of community outcomes.
About Ron Bunch
Ron Bunch is president and CEO of the Bowling Green Area Chamber of Commerce in Kentucky. He is a certified economic developer with more than 25 years of experience and has led regional economic development efforts in Florida, Virginia, South Carolina, and Kentucky.
Episode Chapters
00:00 — Introduction to the Chamber of the Year finalist series
02:50 — Bowling Green chamber overview and regional role
08:25 — Why Bowling Green stands out as a finalist
11:50 — South Central Kentucky Launch and K-12 career pathways
20:45 — Welcome Back Western and student retention
22:33 — Women’s leadership conference redesign
25:08 — StrengthsFinder, 360 reviews, and staff engagement
30:58 — Advice on leading through talent challenges
32:56 — Why chambers remain essential community leaders
Supported by Our Catalyst Sponsors

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Resources Mentioned in This Episode
Regional K-12/business partnership focused on career pathways and leadership-infused education.
An Idea Worth Borrowing
Build a talent pipeline around local employer demand
Use regular employer demand data to align K-12 pathways, workplace experiences, and adult talent recruitment. Make the chamber a convener that connects schools, employers, and workforce partners around a shared labor market plan.
• What are the top current and future skill gaps in our local labor market?
• How can we connect students to real workplaces before graduation?
• What partnerships would help us recruit talent from outside the region?
Read the Full Transcript
Read the Full Transcript
This transcript has been lightly edited for readability and to correct obvious transcription errors while preserving the meaning of the original conversation.
Episode 24 — Bowling Green Area Chamber 2019 Chamber of the Year Finalist with Ron Bunch
Clean Speaker-Labeled Transcript
Guest: Ron Bunch
Automated QA: Passed
00:00.226 Brandon Burton
This is a special edition of Chamber Chat Podcast as I begin a series of interviewing the finalist for Chamber of the Year for 2019. I hope you enjoyed this series, but first, the intro. This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.
00:29.88 Brandon Burton
Thank you for joining us today as we begin a special series over the next several episodes, where we will be interviewing the ACCE Chamber of the Year finalists. This is episode twenty-four of the Chamber Chat Podcast, and I'm Brandon Burton. It is my goal to introduce you to people and ideas so you can better serve your chamber members and your community. If you're new to Chamber Chat Podcasts, please visit Chamberchat Podcast dot com/slash start to learn more about
What you can expect from the show, and you can receive some valuable tips for some non-dues revenue ideas that you can use at your chamber. Again, that's ChamberChatPodcast.com/slash start. And before we jump into the show today, let's take a quick moment to learn about our sponsor for this episode. Chambers are not considered for chamber of the year without having great programs and steady streams of non-dues revenue. I want to introduce you to a great affinity program from Swipe It.
In partnership with Chamber Chat Podcast, Swipeit is one of the best credit card processors in the business. With the Swipe It Affinity program, you can save up to 40% on your credit card processing fees at the Chamber and help your member partners to do the same. Chambers who take advantage of the Swipe It Affinity program can add thousands of dollars to their non-dues revenue annually. Please visit
chamberchatpodcast.com slash cc for more information and to request your complimentary cost savings analysis from the experts at swipeit. The first twenty chambers to respond will qualify for free equipment to get set up. Again visit chamberchatpodcast.com slash cc to start swiping with swipe it. Alright our guest today
Is Ron Bunch from the Bowling Green Area Chamber of Commerce in Kentucky. Ron is a president and CEO of the Bowling Green Area Chamber of Commerce, a five-star accredited chamber, placing in the top 1% of all chambers nationwide. The Bowling Green Area Chamber of Commerce has served the Bowling Green and Warren County area for more than 80 years. As a driving force for the business community in the Bowling Green and Warren County area.
02:50.05 Brandon Burton
The chamber also serves as the lead economic development organization for the region and is responsible for the South Central Kentucky Regional Economic Development Partnership. Since Bunch joined the Bowling Green Area Chamber of Commerce, their community has announced over two point five seven billion dollars in capital investment and more than fifty seven hundred new jobs. Bowling Green ranked first nationally by Site Selection Magazine.
For the top metros in the new slash expanded facilities for populations under 200,000 in 2018. They have been ranked in the top six nationally for six consecutive years, ranking second for the past three consecutive years. Simultaneously, the chamber has been invited to apply for the Chamber of the Year in the US by Americ by the American Chamber of Commerce Executives for five consecutive years.
Making it to the final stage for three of those years. Bunch received the Kentucky Association for Economic Development 2014, James J. Coleman Community Economic Professional of the Year. And with over 25 years of professional economic development experience, Bunch is a certified economic developer and has led successful local and regional economic development efforts in Florida, Virginia, South Carolina.
And South Carolina before coming to Kentucky. Ron, please say hello to our audience and share something interesting about yourself that we may not have learned in your bio there.
04:27.982 Ron Bunch
Sure. Brandon, I really appreciate being on the show and getting a chance to chat on some of the things that we're doing at our chamber. We always enjoy learning from other chambers and and using those learnings to benefit our membership. maybe something that others don't know that you didn't cover on there was I was first to go to college out of my family and I was I attended West Point and served in the army after serving at West Point at Fort Bragg.
04:53.698 Brandon Burton
That is fantastic. Thank you. So thank you. Good good background and good stuff to know about you. So I appreciate that. so can you give us a little bit of a better idea about the Bowling Green area chamber, maybe the size and just kind of what your dynamics look like there, so we can all relate to you and your chamber a little bit better.
05:01.634 Ron Bunch
Yes, sir.
05:15.074 Ron Bunch
Yeah, sure. I mean, as you know, every chamber is unique and we certainly fit that mold. We're we actually run seven different companies. The chamber is one of those companies, and our chamber has about nineteen staff members. It's the only entity that has staff. The other entities are essentially development entities or foundations or training consortium, those sorts of things. So our men our leadership team here.
runs all seven of those org organizations simultaneously that then feeds back into our budget. We have about thirteen hundred members. We call them partners 'cause we're looking for more of a partnership relationship where we're collaborating together to help grow their business and to improve our region.
05:58.158 Brandon Burton
Very good. So I'm curious, the seven companies, can you touch on those a little bit just to give a scope of of what all you guys are into?
06:06.222 Ron Bunch
Course. So we have a private development company, the Bowling Green Area Economic Development Authority. we developed a an entire industrial park and we're actually searching to set up a new industrial park. That entity also builds buildings. We currently have a hundred thousand square foot speculative building that we've built using cash that we've generated. it that entity owns another building that we lease to one of our companies here. So that's one.
second would be the Intermodal Transportation Authority. It's a public development company. It's currently developing the Trans Park, which is about a 900-acre business industrial park. We've been very fortunate to land some of the largest new manufacturing projects in Kentucky over the last several years in that park. And we're nearing capacity there and looking for another business park through that entity.
We have the RDA, which is Regional Development Authority. Through it, we're able to do bond issues to support economic development. And we actually hold title to about a million square foot building to help facilitate incentives for one particular company. We have our foundation, and through our foundation, we've raised and invested about a million and a half dollars to support our SCK launch initiative that is a nationally recognized initiative in our two school districts here.
so that's a very active entity for us. we have a PAC, we have a training consortium where we actually have a private sector board with membership from each of the six key economic sectors of our area. And it do delivers training to our existing companies and helps with both incumbent training and with new higher training so that we can help address the talent challenge that our whole nation is facing. I think that's all of them.
07:51.702 Brandon Burton
They cover it all?
07:52.942 Ron Bunch
Yeah, that covers all. And we have quite a number of board meetings as you might imagine with that many
07:58.004 Brandon Burton
Else it goes with the chamber and everything. Right. Wow. No, that you guys have your hands full, that's for sure. That it Yeah, I can see I can see how they all kind of work together though, you know, in some degree or another. so as we kind of kick off this, this is the first interview of this series that we're doing of of Chamber of the Year finalists. And tell us a little bit about what I mean
08:04.631 Ron Bunch
Never dull.
08:25.922 Brandon Burton
You just shared with us some the unique qualities of of your chamber there in Bowling Green, but what what's making you stand out and to be you know invited to to apply and to be a finalist for the last few years and and this year to to be a finalist again for for Chamber of the Year. What what's making you stand out and and what's working well for you guys there?
08:49.462 Ron Bunch
It the I think the consistent thing has been Bowling Green has been forever a chamber community. And so the engagement that we get from volunteers and our board and the respect that we're able to have throughout our school districts and and everyone else really helps to lay a foundation for us to have a strong partnership on a variety of different initiatives, not just membership, recruitment and retention or programs.
But on the talent initiatives and the other things that we're able to do. So in each year we've done really some pretty interesting initiatives, and that I think has helped us get into the hunt. I mean, obviously we've performed well from a metrics standpoint. So our program of work to both recruit and retain, focusing on both new partners and first-tier partners has has helped us.
generate the kind of numbers. The fact that we have seven organizations with revenue coming from various entities. We're not as dependent strictly on membership income. So we've got a pretty diversified portfolio of revenue each year and have had a lot of financial success as a result. But we've done everything from we were the first county in the United States to pass right to work. We worked very close with Warren County when we did that and then we helped to spread that.
throughout counties in Kentucky and then ultimately the state passed right to work statewide. So we're involved in that. That's an example of a prior initiative. We've done a lot of talent initiatives, you know, leading up to now and including what is now SCK launch, which is the umbrella brand that we have for all that we do in K twel. We've also done quite a bit of work in public workforce system to help align it with demand driven activities that match the
six key economic sectors in our region. but this past year in our application we talked about what we've done with launch, what we've done with our women's leadership conference. We totally revamped that to make it more attractive and we're very fortunate in selling that out. And how we've partnered with our university to welcome new students and get them connected to our business base and also to get them in our talent pipeline. And last and certainly not least, you know, with the performance we've had consistently over the last several years,
11:08.33 Ron Bunch
it culminated in being named a best place to live in Kentucky by Time dot com. So we were very proud of that and we kicked off a social media campaign so that our partners and other organizations in the community could leverage that to both recruit and recruit retain talent in our our region.
11:26.048 Brandon Burton
Yeah, that's a nice title to be able to carry.
11:28.832 Ron Bunch
Yeah, we're very blessed.
11:32.664 Brandon Burton
Yeah, for sure. So can we maybe just dive in a little bit deeper to some of these programs and stuff you have going on? You've mentioned a couple of times already the SCK Launch Initiative. Can you explain a little bit more about that? Tell us how that works and and what the chamber's involvement is there?
11:50.53 Ron Bunch
Sure. The so my COO, Meredith Rodzanski, and our education consultant, Sandra Baker, have been our key staff members really building the partnership between business and our K twelve schools into what is now called South Central Kentucky Launch. So that's our region and then launch is learning about unique and new careers here and
For anybody that's interested, then go to our the website we have at www.scklaunch.com. But it started out with us meeting with our business base when I first got here and having a conversation and and really learning about their talent needs. And it didn't take us long to decide we really needed to go beyond just making sure that our talent pipeline had soft skills. We wanted to move toward having leadership sk skills. And so we were dabbling at that time with
what was called the Leader in Me by the Covey organization in elementary schools. And our VP of partnership at the time found that at a conference in Raleigh, I believe, and and brought that back. But again, we were only dabbling. And so as we looked at it, our leadership team was able to convince our board that if it was going to be implemented with fidelity across two different districts in all the schools, that we were going to have to raise money and and really provide that
partnership between the business community and education. And so at at that point we to kicked off a capital campaign. We raised just over $1.4 million in-house. We dedicated all that money to a collaboration with the schools. And at that time we became the first community in the world to work with the Covey organization to implement that K through 12 at the time.
They were still developing curriculum for middle school and really didn't have curriculum for high school. So our schools and our business community got to do some R and D type activities with the Covey organization as we rolled that out. And so as it stands now, we have thirteen lighthouse schools in elementary, which is the most in the state. and lighthouse is really the certification by Covey organization that you've reached a sustainability point.
14:07.874 Ron Bunch
And so we've now had in every grade level ethics-based leadership skills. And it's not a class, it is an operating system for each of our schools. So we have about 16,000 students in the county schools, another 4,000 students in the city schools. And so every student every year is an operating system that is ethics-based leadership. And as a student matures through their process, as you move into middle school and high school, we begin to stack
other specific skills on top of that that align with our six sectors. So early on we did some research and found out the current demand. as it stands today we have about six thousand open jobs in our market area which is our ten counties. Those jobs are broken into six sectors. And so we run that demand report every month. It it it details out current demand, five-year projected demand and ten-year demand. So
We've worked with the schools to really realign into a go-to career model versus the model that's been in the United States for quite some time. And as you progress through, we have more and more experiences where our students learn about the jobs that are here, the career pathways that are here, so they can make an informed decision on their education choices up to and including graduation. And through that, we've also worked with the Gallup organization to implement
work activities. So if they're exposed to the workplace before graduation, typically students perform better if they go to higher ed or in the workplace. And so we're committed to having a hundred percent of our students have a work experience before they graduate. And then with the work that we've done with the Ford Foundation, we've recreated a new model with them and with the Covey and leadership infused career academy model. So we're in the process now of scoping a new capital campaign to help
install equipment to align with all of our sectors and all of our high schools so that in the future every high school, every student in every high school will be in a career pathway with relevant equipment that ties back to currently available jobs in the region.
16:19.456 Brandon Burton
I love that. That's like planting the seed for everything else that you have going on there at the chamber between the seven different organizations and and growing the talent and workforce in your area. I know that that's one thing that you guys are proud of. And that seems to feed right into that. you know, kind of developing your own talent there in the area. But then I imagine by doing these these monthly reports of the talent needs, then you're able to see
Where the areas are needed for recruitment. Is that correct? Is that how you go about that?
16:51.988 Ron Bunch
Exactly. We and we help to align the public workforce system with that same thing. So whether you're a youth or adult, we have a pretty good handle now on the town pipeline coming in and as a as it stands and probably much like most of the country, we've got about a third of the people here we need to fill the available jobs with the retirement of the baby boomers and we need to recruit two thirds and so
we have a much better I guess perspective that we can help inform our business base and our educators and talent development folks because as you're talking with adults, we're also interacting with our staffing companies that are members of ours and and others just to make sure everybody's working off the same data set and understanding which credentials are in demand to satisfy the different positions. And so it's been a a very active, very broad collaboration, but it's been
hugely beneficial to the relationship we've built between our business base and our schools. that's why we've been able to invest. We've invested around two million now total in schools and we've been able to place high school students into careers that, you know, prior to these efforts weren't really an opportunity in the business base is very pleased because of the maturity and ethics that these students are and the hard skills that these students are graduating with. So it's been a
wonderful initiative with a lot of personal success stories of individuals that have gotten good careers and are buying new vehicles. Some students within a couple of years after that have purchased a house. I mean it's just remarkable things things that have gone on.
18:29.014 Brandon Burton
Yeah, I'm sure you could write a book with all the success stories that come out of this.
18:33.184 Ron Bunch
We're actually in a book that Covey produced, so yeah.
18:35.65 Brandon Burton
There you go. Yeah. He didn't have to write it.
18:37.454 Ron Bunch
Yeah. We need to write one though so we can put the revenue back into the program. That was another interesting feature we did and and some of the work because it was first time ever, we protected some of the intellectual property on how we do our S C K Launch Experience event and how we do some of the implementation of leadership infused career academies. And as we generate income from that, we invest a hundred percent of that income back in our schools and so
No, that's been a neat part of this model as it gains interest and attraction. we have a vehicle now to reinvest back in the schools 'cause y you have to keep investing to keep up with the town pipeline needs that the region has.
19:18.622 Brandon Burton
it's it's it critical to pay attention to what those different opportunities are to be able to reinvest. I think a lot of times those chances, those opportunities come and they pass because you don't jump on it and you don't take advantage of it. So good good for you guys. So you had mentioned you guys have about a if I understood right, about a third of the workforce coming from locally and then you're needing to recruit for about the other two thirds. Is that what I understood?
19:46.56 Ron Bunch
our that's what our math looks like. And we're as part of the capital campaign we're scoping right now, about a third of the investment capital we'd be seeking would be to go to build out the talent recruitment model that we've piloted with some local companies here so that we can begin really a campaign into different labor surplus markets in the country to bring folks here. So we'll partner with the university to recruit alumni. We've
help to provide social media to our contacts so that they can help recruit people. We're gonna put together a very comprehensive talent recruitment approach for that. You know, basically four thousand jobs that we need to fill that are available currently here.
20:30.752 Brandon Burton
Yeah. Doesn't say any recruitment effort's gonna start with gathering that good data, which it sounds like you guys are on top of. how does that play into the the Welcome Back Western program that you guys do?
20:45.526 Ron Bunch
Great question. So the you know, we're very blessed to have a university here. there are about twenty thousand total students. So every year when they bring a new class to our community, we have our partners set up shop at the South Lawn. I think this year we had a hundred plus partners at the event. It it typically sells out. The students love it, the businesses love it. And it in addition to building a customer base for our partners, that connectivity has allowed us to reach those students and
have an ongoing dialogue with them about you know finding career opportunities in our region so that the students that are coming to the university for school will actually stay in our area after graduation. And so that initiative has grown each year with you know both business and students being very pleased with the event. So it was a a really great event this past year and we're looking forward to the new year when students come back in.
21:42.594 Brandon Burton
I love how so many of these programs you guys have just kind of roll into and feed the next program. I mean it's just it just builds upon itself, which is fantastic.
21:51.97 Ron Bunch
Yeah, it really helps with the continuity and then you can offer sort of a comprehensive solution to our partners. And in addition to the talent recruitment aspect of Welcome Back Western, we've really grown our young professional activity, both to retain them in our area and to help recruit them. And so this gives us a great opportunity to build a relationship with emerging young professionals that we can get pulled into that activity.
22:18.67 Brandon Burton
Very good. So you had mentioned towards the beginning of of our interview the women's leadership conference that you guys put on. And can you explain a little bit more about that? Just dive into that a little bit more?
22:33.368 Ron Bunch
Yeah, absolutely. We we've been longtime supporters of the Athena recognition, both Athena and young Athena. And so we our chambers recognized for quite some time female leadership and really celebrated that. And we developed a women's leadership conference, but it it sorta c capped in its ins excitement and our
My VP of partnership, Maureen Carpenter, reimagined this with her programs team here and came up with a We Three Women's Leadership Conference this past year. And it's We to the Power of Three, looking to empower, enlighten, and engage. And the way they set the format up, it's sold out within a very short period of time. And the feedback that we've gotten from it has been phenomenal. I think we had like ninety-four percent of people asking for next year's date.
So they could make sure that they got on the list to to be able to attend. So we're working on identifying a bigger venue and and being prepared to grow that. And we had some great speakers that talked about life experiences and leadership and just really celebrated female leadership in in business and in the community. And it was a really exciting event from what I heard. I wasn't allowed to attend, so
yeah. I just I C O O O might give me a partnership, but they said it was awesome.
23:53.502 Brandon Burton
And only.
23:58.572 Brandon Burton
Makes you wonder what goes on there, right?
24:00.878 Ron Bunch
I don't wanna know. It was all good. That's all I needed to know.
24:04.942 Brandon Burton
Yeah, that's right. How long have you guys been doing the women's leadership conference?
24:08.078 Ron Bunch
I think we've been doing the various versions of it for probably four or five years.
24:13.984 Brandon Burton
Okay. And you're seeing it build momentum?
24:18.106 Ron Bunch
it was this one was they they reimagined it really for this past year and the format, the approach, it really had people excited about attending it and then after attending the feedback, I mean it's eighty, ninety plus percent, very high level marks on it. So it it all around it was a great event. So we're we're looking forward to next year's version.
24:43.638 Brandon Burton
That's good. Or at least hearing about it.
24:46.823 Ron Bunch
Right, exactly. My I saw some video so I know what happened.
24:50.722 Brandon Burton
Th that's right. so I know in in exchanging some some notes and stuff ahead of time for this interview, you'd mentioned dynamic team building there your chamber. What what do you mean by that and what does that look like at the Bolingerdinary Chamber?
25:08.718 Ron Bunch
Yeah, that's a great question. I mean, we we like every business are grappling with challenges of insufficient talent with the aging and the baby boomers. And so we've ramped up our efforts in how we assess new staff members, how we onboard new staff members, how we train and engage new staff members. And within the recent past we began implementing
The strength finder assessment, which really takes the approach of, you know, every individual has 34 different strengths. And the alignment of the first, you know, say five or ten strengths really outlines how that individual operates in most situations. And so we're using the strength finder both as an assessment tool to bring on new chamber staff members and to look at existing chamber staff members and
Help to make sure we're putting them in scenarios where they can work to their strength. You know, a lot of times with employees, in a more traditional sense, you're looking at weaknesses or challenges and really trying to improve those. That's really not how this model works. This model looks at, you know, how what strengths do you have? How do we get you operating in your strengths more often? Because if you operate in your strengths more often, you'll be happier, more productive, better team member.
Not to say that we don't ensure that everyone's being a model employee, but trying to get people in the areas of their strengths. Beyond that, we've also we'll we're just now implementing we did a 360 review, every employee, whether they reported to the senior leadership team or not, got to evaluate the leadership team so we could work on you know improving the culture. And then most recently we kicked off an engagement survey.
through that same strengthfinder model. And we're now working on that engagement activity.
27:08.344 Brandon Burton
So is this strength finder model? Is this a a website or a program you purchase or how do you how'd you come across it?
27:16.098 Ron Bunch
Yeah, there is a website for it. Clifton is the gentleman that really, I guess, set it up in the model. but it do it looks at every individual. You take a series of questions and a quick assessment, and then it it outlines your top five strengths if you get just that report, but you can also get your full thirty-four so you have a sense of you know, like for me, strategic
Achiever, responsibility, significance, and competition are my top five. Okay. And so each one of those has a different explanation, but the magic sort of happens in how those interact. and so as we come to understand each one of our individual employees, it really helps us to make sure they're in the right role and we're developing in the most effective way. we also do disk, so we do a number of assessments just so we have a better idea of
How our employees operate and you know w what really their sweet spot is for performing on the team. because in our organization, there's not two positions that are the same. So we have nineteen staff members, but each one we expect to be an interdependent subject matter expert. Yeah. And so this tool has really helped us. And then the engagement survey, w as we start to learn started to learn about that, we found that
The data suggests that maybe fifteen or twenty percent of employees are engaged nationally. So you know, if we're gonna continue to perform at at the levels that we have performed for the last six plus years, we really need to have more of our employees engaged. And so when we went to the training, I've had the initial training as a coach, then my COO, who also does HR for us, went to the training for engagement champion.
The other folks in the room were much larger companies. None of them were with a nonprofit. So it was c private companies with thousand plus employees. So I think we're fairly unique in what we're doing both with the strength finder assessment and with the engagement survey. And so we're we're now embarking on probably a three year journey to change our culture and to have it be all strengths based.
29:28.534 Brandon Burton
That's great. I it's kind of troubling to hear such a low percentage of engagement just that kind of makes you cringe. Just all that time and effort just being wasted.
29:39.694 Ron Bunch
yeah, it was it was kinda scary. I expected the number to be at least a little higher, but I mean fifteen to twenty percent globally it's not much better, so it was it was very troubling.
29:49.518 Brandon Burton
So we'll try to put the link for the Strength Finder and Engagement Survey in the show notes. That way chambers listening can can check it out and and boost the engagement at their chamber, their their employees and make sure people are doing the right tasks.
30:04.684 Ron Bunch
Yeah, 'cause you're looking for the same thing from your your members or your partners. And so as we learn about engagement and how to leverage engagement within our own team, we can then spread that into our relationships with our chamber partners. And our belief is that, you know, e through improved services, improved care, we'll have better retention, better recruitment. And then as we teach them, they'll do the same with their customers and grow their businesses, which will
have a you know, sort of a virtuous cycle, which is what we're looking for. So it there's a bigger picture we're working on with this.
30:37.644 Brandon Burton
That's right. So Ron, I know we need to kind of wrap things up here, but I wanted to ask you, just based on what we've talked about today and what you have going on there at your chamber, what kind of advice can you give to those that are listening, other chambers that are listening, to help them bump their chamber up to the next level?
30:58.11 Ron Bunch
Yeah, I think you know, given the business challenges out the number one challenge that we see is talent. And you know, when you look at the six thousand open jobs for our economy, that represents one point three five billion in economic impact. And so with those kinds of business numbers and market opportunities, if that chamber's not working in the talent arena
There's probably a great opportunity to build a relationship with the business base in an area where they have a critical and immediate need. secondly, one of the things that's you know worked for us is really finding opportunities to shape the direction of the community, really taking a leadership role versus just putting on a program or event, but really stepping in and and and taking a leadership role. So whether it was raising the money.
to invest in schools, which we raise it to invest in schools, we didn't raise it for ourselves. Or you know, really I I had my COO operate as the interim president and CEO of the Workforce Development Board when we helped to reshape it for eighteen months at no cost to take those leadership opportunities, even if you end up getting criticized at some point, so that you can make it better. Because over time the community will the business community will stay around you and will have that really
long term commitment to you 'cause they see you leading in doing what's right for the community.
32:26.122 Brandon Burton
I love that. Taking a leadership role to help shape the community. That's that can't be emphasized enough. That's that's great.
32:34.018 Ron Bunch
You gotta walk the talk. So if you're in the schools talking to the students about ethics-based leadership, you have to live that when you're back in the business community and then the overall community.
32:44.174 Brandon Burton
That's right. So I've got a question that I ask every guest that I have on the show. as we look to the future, how do you view chambers of commerce and their purpose?
32:56.61 Ron Bunch
I I I really viewed chamber as a critically important leadership entity in communities. I mean the business community is durable and so even as political leadership ebbs and flows and changes, the chamber really has an opportunity to keep each individual community heading in the right direction and just really keeping aware of what the business community and overall community needs and then filling that need as it emerges.
I think we'll make sure that chambers are relevant regardless of how easy it is to network and do other things as that becomes easier and easier to do. So and then you just develop the programs and services that relate to those initiatives and the revenue will come. If you're doing the right things, the revenue will work itself out.
33:41.11 Brandon Burton
Yeah. I I believe that. Well, Ron, I want to thank you for spending some time with us today here on Chamber Chat Podcast and wan like to thank everybody for listening today. The show notes for this episode can be found at Chamberchat Podcast dot com slash episode twenty-four. And Ron, if listeners wanted to connect with you about any questions they have about how you're doing things at the Bowling Green Area Chamber, how can they get in contact with you?
34:09.624 Ron Bunch
Sure, they can reach me or my coo. is simply Ron at BGCamber dot com or if you want to reach my COO, Meredith at BGCamber.com.
34:22.764 Brandon Burton
That is perfect. I will get that in the show notes as well. And again, thank you for being with us today.
34:30.723 Ron Bunch
I really appreciate the opportunity. I really appreciate being part of our chamber family in the country.
34:36.726 Brandon Burton
You bet, and best of luck on Chamber of the Year.
34:40.065 Ron Bunch
Thank you, sir. It's great to be included with such all the awesome chambers in our in our national scene.
34:50.094 Brandon Burton
Thank you for listening to this episode today. I hope that you're finding value as you listen to Chamber Chat Podcast. If you are enjoying the show, I would encourage you to tell your colleagues that are in the chamber industry. Also, please hop onto iTunes and leave us a five-star rating and review to help others find this show. Thanks again and I look forward to chatting with you again next week.
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