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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.
Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.
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Our guest for this episode is Joe Aldaz. Joe is the President and CEO of the Colorado Springs Hispanic Chamber and Education Foundation. He is a seasoned nonprofit leader with over 20 years of experience, he has revitalized the chamber, achieving national recognition for its growth, membership retention and impactful events. Joe is a passionate advocate for diversity and leadership development, founding the adelante Leadership Institute to empower marginalized communities. His as his efforts have created opportunities for bipoc business owners and fostered strategic partnerships at all levels, a sought after speaker and consultant. Joe’s expertise spans nonprofit management, small business ecosystems and veteran services, but Joe, I’m excited to have you with us today here on chamber chat podcast. I’d love to give you an opportunity to say hello to all the chamber champions who are out there listening, and to share something interesting about yourself, so we can all get to know you a little better.
Joe Aldaz 2:13
Sure. Well, you know, thank you for this great opportunity to kind of share our story about our chamber journey here in Colorado Springs, but something maybe not a lot of people don’t know about me is I have a journey into thoroughbred horse racing. So I am a micro share owner in a program called my race horse so it gives you the opportunity to to experience being a owner and watching thoroughbreds race across the country, so I’ve kind of dabbled in that with my son over the past few years, and it’s just fun being able to have very small shares, act like an owner and watch one of your horses win a great race. So that’s something a lot of people don’t know about me, but coming from New Mexico, a lot of horse racing there in the state of New Mexico, I kind of grew up around it and had the opportunity to experience it as An owner, beginning in 1995 but then stepped away from that and had the opportunity again, about five years ago, to purchase some shares in a stable of horses, very small percentage, but it’s just fun having that great experience to watch Your horse coming down the home stretch, and it’s a, it’s wins a race. Yeah,
Brandon Burton 4:04
no, that is interesting. I’m actually, I’m in North Texas, and so we’ve got a lot of, a lot of horse ranches, a lot of horse breeding that goes on around here and and a lot of these race horses come out of, you know, not, not too far from where I am, but that that is neat. It’s a something I don’t know a whole lot about, but I admire it is something very fascinating. Well, if you could tell us a little bit about the Colorado Springs Hispanic Chamber, just to give us an idea of the size of chamber, scope of work, staff, budget just kind of set the stage for our conversation today.
Joe Aldaz 4:45
Well, the Colorado Springs Hispanic Chamber was originally incorporated in 1988 and they had a pretty impactful run up until about the early 2000s and obviously has a small identity. City chamber where you were your your revenue is based on memberships and sponsorships of event. It’s very hard to sustain that unless you have an effective staff in place. So ironically, in 2006 I was in between jobs from the defense sector being retired Air Force, somehow they found me, and they asked me to come on board, to be their sole staff member as their executive and to rebuild the membership in the chamber and professionalize their board of directors. So not knowing a whole lot about chambers, I took on that role for a little over a year, grew their membership that had dwindled from probably close to 400 to less than 100 and built it to back over 200 in a year, uh, began to develop some programming and structure for the organization, but then had an opportunity to Move on to the USO and and serve in a position there. So I was far removed from chamber operations from beginning in 2007 but in 2009 the Hispanic Chamber closed its doors based on not having funding and able to continue operations. Four community members in 2016 reestablished and reincorporated the chamber as the Colorado Springs Hispanic Business Council. And they reached out to me in 2018 to come on their board that evolved to becoming their board chair in 2000 in the June of 2018 I volunteered to serve out that board chair’s term, but that turned into almost a two years as a volunteer board chair. At the time, I had a full time role in veteran trainings, facilitating and training veterans for Syracuse University in a program called onward to opportunity. So that was my full time job, as I was the volunteer board chair. But when I took on this role, we had 22 members in June of 2018 $6,000 in our account. And to make a long story short, I retired from Syracuse in March of 2023, and the board made me, asked me to be their full time executive. And since that time, in June of 2018 we’ve evolved to over 350 members, over $200,000 in assets, and we continue to grow. We have a very robust event schedule and programming. And believe it or not, when you mentioned about our staff, I am the staff for the Hispanic Chamber. Wow, all things that we accomplish are the support of our board of directors and myself, making sure that we deliver the high caliber programming, high caliber events to our community and our Hispanic Chamber members.
Brandon Burton 8:15
So that is very impressive. Great job. Sounds like they got the right man in the seat there. So keep it up. Man that that blows my mind to go from 22 members when you come in to over 350 now. So as I, as I reached out to you, and we were setting this up, we talked about, kind of focusing the discussion today on overall chamber passion. And you know, this kind of, these kind of results don’t happen without passion. So I’m excited to dive in deeper on this passion and kind of what drives you with this as soon as I get back from this quick break,
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Joe Aldaz 12:09
I know the my passion kind of is centered around trying to create a lot of opportunity for Hispanic owned and multicultural businesses in our community. This is the fastest growing entrepreneurial market in the country. If you look at the just the the economic power the Latino population has in the United States, it’s 3.6 trillion GDP, which is the fifth largest in the world, resident in our country. So the indirect and direct impacts of that are, there’s going to be entrepreneurs that are going to be starting a business, because that’s opportunity to grow generational wealth, which the Latino culture continues to try to build in the United States. So that drives my passion, and I just want to be of service to those businesses, to help our community grow and continue to build that small business ecosystem here. Yeah,
Brandon Burton 13:19
I mean, you really are in a position to see lives change for sure. You know creating that, the generational ability to be able to create a place, tell us a little bit more about some of the programming, the the approaches you take, what how is the chamber stepping into this role that that really can be so impactful for these individuals and their families. Well,
Joe Aldaz 13:47
you know, we we provide, as an example, one of the programs we provide, and it’s a free service we have, what’s called the avanzar business accelerator program, that is a digital platform that we created through one of our board of directors who has been in the startup business space for several years. And what that allows us to do, and we are providing that as a free service to all startups and entrepreneurs in the Colorado Springs community. It’s a 24/7 digital platform. Entrepreneurs can register and go in and gain training in a lot of different topics, from building your financial plan, building your business plan, identifying the right type of client for your market, develop financial projections, all of those things that impact growing a business. And we’ve made that free for all entrepreneurs in our community. And as we grow, we believe that we’re going to reach and touch 1000s of entrepreneurs here in COVID. Colorado Springs. So that’s a unique program that we have that no other Chamber of Commerce here in El Paso County has here in Colorado Springs. Another unique program that we have is the adelante leadership institute that is a 10 month fellowship program through Education Foundation, and we’re developing a pipeline of emerging Latino and Latina talent to become more civically engaged and begin service on nonprofit boards and commissions in Colorado Springs to start to change that diversity of what boards look like in our community, since the Latino population is the fastest growing population here in Colorado Springs.
Brandon Burton 15:47
That’s that’s awesome, hey, and a great the business accelerator. I love that idea, and being able to have that as a free offering, a free resource to help these businesses really get their their business up and going. Definitely, I’m always fascinated being a Hispanic Chamber, aside from word of mouth, how do you how do you target people you’re trying to reach out to, versus a chamber that has a demographic, a, you know, more of a geographical footprint, you’ve got geographical but then also the subset,
Joe Aldaz 16:22
right? Well, I relied on having a very high caliber board of directors. Uh, Frank Sinclair, who’s on is one on our board. He is the, what we call the great connector and networker in our community. So he has a large network of organizations and businesses. He also has a show called The be encouraged show that he they host, pretty much on a daily basis, where they bring in small businesses to give them exposure and help them build and gain that that branding and access to our community. So I’ve used my board of directors networks. I’ve been in the community since 1999 and then the several different capacities, and I’ve leveraged that network as well, and kind of in essence, have called in a lot of favors. Hey, can you help us with our chamber and make a member investment or sponsor an event, and I get, I think my track record of the other positions I’ve been in, I think there’s some trust that has been built there and credibility to where they say, yes, we’ll we’ll make that investment. Perfect example of that is I met with a a colleague of mine who happens to be a 1983 Air Force Academy graduate. He was a classmate of mine in 1983 runs a major company here in Colorado Springs, and we met over coffee, and he said, You know, I want to help you. And he made a significant investment in our organization. So it’s those types of relationships has here in Colorado Springs and Frank, who’s on the call here at podcast as well. We’re very relationship driven community here. It’s not transactional. It’s, you know, having relationships like this, talking with people over coffee, meeting them and establishing that relationship, which I think the outcome directly is, if they see that it’s a valuable relationship, they’re going to make that investment in time or talent or their resources to help your organization. So that’s what I’ve really been passionate about is being a chamber that is relationship driven. If you go to our website to become a member, you have to click on partner. You don’t click on an icon that says member, because member, to me, is more of a transactional type word partner is we want you to invest in us and become a community investment partner, because we’re helping build community through business. So we’ve kind of changed that dynamic of membership to becoming a community investment partner with us, because you’re helping build the community through our your investment into our organization. So
Brandon Burton 19:23
when somebody goes through that process on the website and and instead of becoming a member, they become a partner. How long from the time that they sign up and they they say, Yes, I want to be a partner. I want to I want to join before they hear from you, to develop, start building that relationship. They’ll have for
Joe Aldaz 19:43
me pretty much immediately. You know, I will we, we send a welcome letter out to him, pretty much through our technology, and then I will reach out to them, to to to see if they will want to meet and ask questions we have. Believe what we call a member orientation sessions, where they can log in, and it’s a very free flowing discussion to answer any questions, whether you’re a new member or a current member, just to you know, to explore what their needs are, what their services are. But I have met with executives in the large companies here that are members, and I’ve met with those micro business owners over coffee that may have five employees to try to learn, you know, what their needs are on how they can, you know, help expand their market or grow their business, because every one of our members has different needs. Some of our members just want to come to our events and network. Others are trying to find business resources. Others are trying to figure out how they grow their business, to access more capital in order to enable it to grow so there’s a variety of needs that these different businesses have, and some of our major financial institutions and corporations that are invested in us as well?
Brandon Burton 21:03
Yeah, I was hoping that was going to be your answer, that they hear from me almost immediately. I’ve seen other chambers where the button says join. Click here to join, become a member, and it’s all about that transaction. They put in their credit card information, they get loaded into the database, and, boom, they’re a member, and then they may not hear, I mean, there might be an email sequence that they receive, but that personal communication they may not hear for months, and it very much is transactional. So going, you know, leaning into building these relationships and having it be, you know, something that ends up being really more of a transformational relationship. To be able to help these businesses thrive is so important. And I like how you mentioned every business they join for different reasons, they have their their reasoning for for being a part of it. And I think bottom line is they all want to see their business grow, right? That’s the That’s the common the common need. But it comes in different ways, whether it’s looking for funding or networking or those different opportunities, but being able to get to know these members and their needs helps you align them to you know those best fits and make those introductions to the people that that they need to meet to be able to thrive, right? Are there any other maybe unique approaches you take into building relationships with these partners?
Joe Aldaz 22:30
You know, one of the things that we established through our chamber is in late 2022 I reached out to all of the other local chambers here and asked them how their networking events were going, what the attendance was like. And they said, you know, we’re kind of getting the same people that come. They’re not really growing. So I threw out the idea of coming together and collaborating to host what we called quarterly business after our events. So we hosted our first, first one in March of 2023, and we had five chambers involved with it. And we called it the chambers of El Paso County Business after hours, every guest that comes registers through their own chamber. And we just had one chamber that kind of CO hosts to man the registration has members came in. And that initial one that we did in March of 2023, that we hosted, we had about 120 some guests. Since then, they have grown to a couple of our quarterly after hours to over 200 guests. Wow. That spirit of collaboration, of being, you know, trying to bring members from other chambers to connect with members of other chambers. I think it’s been a pretty great experience, because we’ve seen the the growth and at the same time. It’s a $10 investment. When we have a multiple of activities going on here in Colorado Springs, we found that if somebody’s going to invest their time, they’re seeing this event as an opportunity to be connected with several different organizations at one time. So that’s something that unique that we’ve done to try to build that relationship as well. We are very social type organization. If you come to our business luncheons, we have done a pivot on what a luncheon looks like. We bring in an inspirational speaker to speak to our audience, because we, I felt, feel that if they leave with a very inspiring, motivational message, they’re going to be a better business owner, and they’re just going to be a better individual in general, which I think will impact them as either a staff. Member of an organization, owner or an owner of a business. We’re having our last luncheon next Tuesday, and we’re bringing an Air Force Academy graduate and former MBA basketball player, Antoine hood, who led the Air Force Falcons in 2003 and 2004 to the Mountain West Conference Championship and the first appearance in the NCAA Tournament in I believe it was 42 years Wow, wow. He has a very great story on his journey trying to break into the NBA. And now he’s an entrepreneur that’s developed a very unique water bottle that you can use for your marketing, in your business and in sports venues. So you know, those are the types of individuals we bring in in June of 2023 we brought in an individual named Vince papale. His story was the Walt Disney movie, invincible, that Mark Wahlberg starred in. Yeah eagles, yeah about the Philadelphia Eagles. Great, great, great luncheon. People left just inspired. Everybody got his the book that he had just recently authored. So it’s that luncheon is very high energy. People establish relationships in there, and they look forward to coming back to the next quarterly luncheon. We don’t do a monthly lunch, and we do a quarterly luncheon just because of time and resources, but it’s now work become affected because they anticipate and look forward to the next one, because they know the types of speakers we bring in to leave those great and inspiring messages.
Brandon Burton 26:56
Yeah, so obviously, we’re on a podcast platform. I’m a big fan of podcasts, and I’ll, I’ll hear a lot of great, you know, motivational type people on podcasts. But there’s something different to being in the same room as giving a speech and and in the people that are there in attendance, they’re going to leave and tell other people, you know, I heard anvil hood talk about this, and you know, to be able to be there is going to generate more that word of mouth and the positive traction that you’re looking for. And I just I applaud you for getting these great speakers to come in and and be energizing and uplifting to those who are in attendance. That’s awesome. So you got your you’ve been innovative in your time there had just trying to make things work. You’d mentioned the quarterly networking, you know, the five chambers throughout the county. I’ve seen in some areas where some chambers may shy away from that regional collaboration when it comes to events like that, because they’ll get things, they’ll let things get in the way as to, like, who gets the money. You know when you register, you know if you’re hosting it, but you’re all registering your own chamber, like the logistics of it, trying to get everybody to agree on how that all works. What kind of structure do you guys use? How does it work to have black chambers work for you guys? We
Joe Aldaz 28:29
make it as simple as possible, so every individual registers through their own chamber, and they keep that revenue. And we ask that one chamber kind of hosts, it, select the venue, work with a venue to hopefully make complimentary appetizers. Usually it’s at a place that there is a cash bar that they can have a drink. And it’s worked pretty effectively, because it’s not really, we’re not really trying to make huge dollars. We’re using it as people connecting and networking. There’s no programming in the event, you know, initially there was thoughts, Well, should we have an educational session before the networking? And I said, this is a Thursday evening, and people are trying to decompress from the end of the week. They just want to come and enjoy themselves. The only remarks are made is the executive from the participating chambers make some brief remarks about some upcoming events, welcoming all the guests here, and that’s it, and it’s just socializing and networking. So as far as the lift and the logistics, everybody’s been very agreeable, and they can make a little bit of extra money through their their chamber for their members, and that COVID, that host chamber, just does all the logistics with the venue and appetizers and things of that nature. So there hasn’t been really any pushback. And, matter of fact, there’s been some other chambers when we initially started, how do we get involved and participate as well? The Philippine American Chamber of southern Colorado just established over a year ago. They’re going to host one next year. Awesome. So so it continues to grow, and it’s just a great collaboration. You know, people enjoy being around a lot of different people that they may not be connected with if through their own chamber. Is
Brandon Burton 30:32
there any sponsors with these networking events? No,
Joe Aldaz 30:36
because, you know, it’s not. It’s not something that we’re looking to make a lot of money, because once you get sponsored, then you’re that’s where we say, well, how do we share that sponsor revenue amongst the five chambers that are actually participating in it? Yeah, we just make it a straight networking event with no sponsors, because every chamber has their events scheduled where they can gain that sponsorship revenue, so we’ve made it as simple as possible. Yeah,
Brandon Burton 31:04
I like that very good. Well, Joe, I like asking this question to everybody that I have on the show, and I think it means a little more coming from you, because as as chambers listening may have a desire to take their chamber up to the next level. I’d argue you’ve taken the Colorado Springs Hispanic Chamber up several levels. But what kind of tip or action item might you share for those listening who are trying to accomplish similar goals?
Joe Aldaz 31:38
I think that what I would want to leave other chambers with is think out of the box and try to be innovative in the approach that you take to chambers. And I think chambers need to be community minded as well, and not so focused just on business. Because I think if you’re trying to build community and be active in your community, in community events, or have what you would call a community event that indirectly is going to impact business throughout your community as well. Perfect example of that is we are now in the process and have launched a campaign through one of our board of directors that is in the Latino health equity world, called one school, one vaccine at a time. And what that is, is we are working with a school district here right now, in Colorado Springs, and looking to build it to other school districts. We want to make vaccines accessible to Latino, specifically Spanish speaking families, because many of these Latino families are business owners, but they cannot make the window of opportunities for vaccinations for their kids and their families during the times that school have those so what? So what our board member has created, and she’s been in this space for several years, is we are hosting vaccination clinics that are outside of those normal working hours on a Sunday morning, on a Saturday evening, to make sure that those organizations, those individuals have access, and our school district that we’re working with has been very flexible to that, and we’re working with the county and the state to continue to mobilize and grow that program. So that’s where we believe that we’re community minded, because those business owners, business can be impacted if they’re not, you know, vaccinated and are not being able to work and own a business because they’re sick and they haven’t been able to get those types of vaccinations, because it’s a family focused thing. If your child is getting vaccinated at these clinics, that family is more apt to get the vaccinations they need as well. So that’s just one example that that we we have fostered. The other thing that we foster is our major signature event is not an annual gala type dinner. We have transitioned, and we’ll be in our fifth year, we have an outdoor Latin culture event called La vida love. It’s a community focused event. You come in, it’s a ticketed event. You come in and sample small bites of cuisine. We have distilleries and breweries or small pores, and then we have live Latin bands performed throughout the evening. So it’s a it’s starting to be tagged here in Colorado Springs, as the premier summer business social in southern Colorado. We’ve grown it since our inception in 2021 from about 250 guests. We. We’re close to 700 guests this past summer that we did it. We do it on a Saturday evening at a country club that’s attached to a a resort called the shine Mountain Resort, and it’s just a great a great event. The only programming that we have there is we announce our Hispanic Business Award recipients. So they get some branding, because they’re out there receiving an award in front of almost 700 guests. And that’s a very community minded guest. I mean, we it’s we have our Hispanic business members come, but the community comes, and they, pretty much now are marking it on their calendar to say this is the summer event that we want to be at. That’s
Brandon Burton 35:43
awesome. I love that. I love that it’s outdoors. I mean that that brings its own issues, as far as planning and hoping weather works out and all that. But we’ve
Joe Aldaz 35:52
been lucky for the five years we have, we have not had any rain, and it’s the setting. Is a very intimate setting. We are on a golf course beach over a lake overlooking the mountains with a large stage for our performers. And it’s just, it’s just a really nice setting, and people enjoy it. They enjoy the samples of food, the distilleries that with provide the small pores of bourbon whiskey lagers, and people have fun. And as you know, with our culture, Latin culture, if you have food, drink and music, we will be there.
Brandon Burton 36:32
That’s right. And having it be outdoors is very inviting to the community as well. Nice setting, yeah, if it’s indoors in a big conference center the community doesn’t see it, and being outdoors, yeah, and here
Joe Aldaz 36:45
in our community, there’s a lot of non profits and there’s a lot of annual dinners. So we say, what can we do different, to be our signature fundraiser, but be more of an attractive and separate us from the rest of the group to say, Hey, this is a more of an inviting event that we’d like to come to. Yeah,
Brandon Burton 37:04
you guys made a great choice. I love it. Well, Joe, I like asking everybody I have on the show, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?
Joe Aldaz 37:16
I think chambers need to the model that chambers currently work under, as far as memberships and sponsorships and being event driven, I think it works to a point, but I think chambers need to become more innovative and figure out how to create other revenue streams to help their organization grow. We believe our avanzar business accelerator program is one of those types, because we have the opportunity to provide sponsors and corporate entities to be part of that training module that we have on the platform. So if a financial institution wants to say, hey, we would like to provide a training module on access to capital. Well, there’s an investment to have your brand on our platform to provide that training. So that’s an example of another revenue stream. And just trying to develop partnerships with some of our businesses, and we’re always looking to explore those. I know a lot of chambers have what they call affinity programs, where you can get member discount, but what we did a little bit differently this year, and we experimented with it. One of our members is a coffee company called model citizen coffee, and what they did is they developed a specialized coffee that we could promote and get 20% of the revenue, called Rico Suave, so people into members could go to our website, link up to the company, and it every one of those bags of coffee sold, we would get 20% of the revenue. One of our members has a ather Vida beer company. She has done the same thing. They have developed a special lager that they’re putting in a lot of different venues, and we are getting 20% of the revenue from that lager being sold, not large checks, but there are additional revenue that comes into our chamber, and it’s helping build that business members brand as well, because they’re showing that they are engaged and participating with the work that we’re doing and helping us grow as well.
Brandon Burton 39:39
Yeah, it’s a win, win. And those little checks add up. You get enough lines in the water like that, they add up. Well, Joe, this has been great. I can feel the passion you have. I can see the the impact that you guys have been making. And and it excites me to see the revitalization of the Colorado Springs Hispanic chamber. And. And the impact, the true life changing impact that’s being presented there. I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect with you. Where would you point
Joe Aldaz 40:13
sure our website is CSHispanicChamber.com, my email contact is info@cshispanicchamber.com, and if people want to contact me directly via phone, it’s 719-231-5353, and I’d be happy to to speak with anyone on you know, if they have more questions on what they heard today, and just looking forward to hopefully having some ideas that have gone out here today for other chambers that you know across the country.
Brandon Burton 40:52
Yeah, definitely some things that can be implemented. So I appreciate you sharing these insights and your experience and enthusiasm and just overall passion for the work you’re doing and the impact that it’s making. So thank you for being with us today. I appreciate it.
Joe Aldaz 41:08
Appreciate it.
Brandon Burton 41:11
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