Tiered Membership Mistakes with Kyle Sexton

This transcript has been lightly edited for readability and to correct obvious transcription errors while preserving the meaning of the original conversation.

Episode 88 — Tiered Membership Mistakes with Kyle Sexton
Clean Speaker-Labeled Transcript
Guest: Kyle Sexton
Automated QA: Passed

00:00.83 Brandon Burton
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.
00:16.974 Brandon Burton
He's my dad. Welcome to Chamber Chat Podcast. This is your host, Brandon Burton, and it is my goal to introduce you to people and ideas so you can better serve your chamber members and your community. You are joining us today for episode 88. And if you happen to be new to Chamber Chat Podcast, I'd invite you to check out our Get Started page at ChamberChatPodcast.com/slash start. Where you can get some ideas for some non-dues revenue sources as well as our chamber podcasting guide, which is a free resource if you've ever considered doing a podcast for your own chamber. But today our guest is Kyle Sexton. Most of you will be familiar with Kyle, but Kyle is an award-winning marketing strategist and international speaker and author on topics of membership development, marketing, and innovation. He was recognized in 2011 by Chamber Executive Magazine as one of the most influential innovators in the Chamber of Commerce industry. He is a chamber industry's foremost authority on membership tiers and guides organizations through the transition from a traditional dues method to value-based tiers. His research and methods have been featured in industry publications as well as national conventions and regional conferences. Kyle's innovative social media accelerator has been featured in the Wall Street Journal, and he's the author of Follow You Anywhere and Remembership New Strategies for Remarkable Membership Organizations. I'm grateful to have Kyle with us today on Chamber Chat Podcast as we will be diving into some of these maybe more common mistakes that we see Chambers making as they dive into Tier Do's membership methods. And we will get into this discussion as soon as we hear from our sponsor. Every chamber is looking for new ways to increase their nondues revenue. Has your chamber found a good affinity program? I have a great affinity program to offer your chamber that will continue to increase in revenue year after year. I want to introduce you to Swypit for all of your credit card processing needs. Swypit has a unique affinity program.
02:42.242 Brandon Burton
That one lowers your credit card processing fees at the chamber, two helps your chamber members be more profitable, and three provides recurring nondues revenue to your chamber. To learn more, please visit chamberchatpodcast.com slash CC for credit card. Again, ChamberChatPodcast.com slash CC and get swiping with Swypit. All right, Kyle, we are back. Thank you for joining us today on Chamber Chat Podcast. If you would please take a moment to say hello to all the chamber champions out there and share something interesting about yourself so we can all get to know you a little bit better.
03:26.466 Kyle Sexton
Hey, Brandon. Thank you for having me on the podcast. something interesting about myself. I I'm I'm so I'm so obsessed with with chambers of commerce and and helping them. And I think a lot of folks in the in the chamber world have have either read one of my books or they've seen me at one of their conferences, but they probably haven't seen me in my in my natural habitat. I I'm I'm I have a I talk to deer. That's something interesting about myself. I talk to the deer. I built my studio, my office here in the in the woods behind my house, and and I just love nature and peace and quiet, serenity. And yeah, if you if you come see me at my office as surrounded by windows into the woods, when the deer walk by, I will pause whatever I'm doing and say hello to the deer.
04:23.446 Brandon Burton
So if we have any sudden stops right now, we just we know that Kyle's out there talking to the deer. I mean, he has visitors. So yeah. That's awesome. Yeah. As we were starting the call off, Kyle kind of turned his his camera around and showed me outside and the beautiful woods there in Oregon where he's located. So that is that is something unique and to get that glimpse into your natural habitat. so share with us a little bit about your your company, your services, you know, just in case you know, any of these chamber champions out there have been living under a rock or haven't heard of Kyle Sexton, just fill in a little bit on what you have to offer.
05:04.866 Kyle Sexton
Yeah, well I h I help chambers make more money and I think that they should make more money because I see what they do with it. Chambers do really amazing, inspiring, community building things with their financial resources and and every chamber I've ever met ha has said they know what they would do if they had more money. And I so I'm I'm what's considered in the marketing world a top line guy. That means I don't care where you spend your money. But I can I know how to I know how to help you make more of it. I've been told many, many times that I shouldn't be working in the chamber world because I would be making a lot more money outside of chambers of commerce. I I've been told I charge about a fifth of what the market was worth. But I am committed to chambers of commerce precisely because I see what they do with the resources and I see how efficient. How community minded they are. and I I believe that chambers make the world a better place. One community, one neighborhood at a time. And it's really easy to get caught up in in the in the new ideas, in the latest and the innovative thing, and the nondu's revenue when when when we could just be sharpening our pencil around the the one Google is really good at the one thing. There have been books written about the one thing. Chambers of Commerce do a very poor job of identifying the one thing, but the chambers who do are winning. They're identifying the the one the one thing. And I think that if we figure out how to charge for that one thing, whatever that one thing is for you, if you can build a membership model around it. that that allows you to make more money and invest it back into a number of things, either the member experience or enhancing your community platform. And there's so much work to be done in every community. That's probably why it's hard to pick any one thing.
07:24.63 Brandon Burton
So as you talk about w for a chamber to find figure out what that one thing is, maybe can you share just maybe two or three examples of as you've worked with chambers and maybe some of those one things that have stood out to you. So if a chamber is maybe struggling to figure out what that means or what their one thing is, maybe that can spark an idea and point them in the right direction.
07:48.556 Kyle Sexton
Yeah. Well, for the the original I'll go back to the original why of why chambers started. A la that's what a lot of chambers are having come back to when times get tight is the is the original why, why we got started. It was for business advocacy to be a voice for business on business issues, wherever it may be. there's a lot of different ways that business advocacy takes place and some sometimes it's in public policy, sometimes it's in communications and marketing. sometimes it's in awards. Awards programs in communities advocate. They advocate for what we want the community to look like. to what we want how how we want people to treat each other, what people what we want they advocate for what we want people to do in their spare time. Think about all the awards programs that chambers offer around volunteerism, volunteer of the year, first citizen type award programs, neighborhood beautification. These are ways that we advocate for what we believe is best for our community, for our city, for our counties. And so but business advocacy, a lot of chambers sh shy away from that because they feel it's about politics. I think it's about politics if you're doing it wrong. It it's about leadership. Advocacy is about leadership and about expressing a voice for businesses who feel like they do not have a voice. If there's ever been a time in our history where where Chambers can represent businesses who feel like they don't have a voice, it is right now.
09:29.942 Brandon Burton
Yeah. Is there something going on right now that yeah. So we're we're recording this in July of of twenty twenty. So if anyone's listening to this, you know, well into the future or whatnot, this is we're kind of in the middle of this whole, you know, COVID nineteen pandemic and you know, stresses being put on businesses, large and small, trying to to pivot and Find new ways of doing business. And at the same time, chambers are needing to kind of reevaluate, go back to their the fundamentals and purpose about you know why they exist and and what those things are, what that one thing is that they're advocating for. So thank you for for shedding some light on that, Kyle. Appreciate that. So let's move on to more of the topic for this discussion today, about these mistakes. that we see with tiered membership models. what are are some of these mistakes that you see and more importantly, as you talk about how can we avoid these mistakes? How can how can chambers be careful around these things?
10:40.108 Kyle Sexton
Yeah. well there's I I've counted ten or eleven of I won't go through all of them, but I'll we'll we'll talk about the ones that I see the most frequently. And I think the number one mistake that a lot of chambers make is i in in doing this on their own is copying another chamber. And and and sure, Kyle, that's easy for you to say because you're you you built you build these things every day, right? But when I started, we we started researching in 2003 this tiered membership concept and we implemented it at my chamber in 2006. We spent three years doing that. I've met I've met many chambers who've also spent three or four years researching this trying to get it off the ground. One of the mistakes is having is not having a timeline. because business will take there's a principle that states that you the business will take as long as you allow for it. And if you don't have a deadline, if you don't have a timeline for this, it can cause analysis paralysis. It can cause it can cause you to tear apart and find if you spend enough time an and analyzing your own work, you will find many reasons why it won't work. But we don't need more people to admire the problem really. We just we need
12:00.29 Brandon Burton
Mm-hmm.
12:06.424 Kyle Sexton
to you know it that that imperfect action is always better than the perfect solution never started. that imperfect action is what gets that motion and the motion helps you create this momentum that allows you to pivot and and make changes but it's really hard to start from from nothing. So the the main thing is is to look at what your own members want from you. And w and the evidence is right there in your membership management software. It look at what they've bought from you in the past. Look at what they will promote about you. We don't need we don't need to we don't need to create eighteen different levels. You already have eighteen different levels. And the science says we need either three or five or seven. Though that is the that that is the prevailing science. So trying to so looking at some other chamber who did their own version of a value-based tiered membership structure is one of the common mistakes. You end up you end up looking like other chambers and not like your own community. Your own members deserve they they deserve to to be a member of a unique chamber of commerce that listens to them not the members of some other chamber in some other town. I'll I'll s I'll also share this the second most common the second most common mistake that I see is and and that I often get called in to fix is and it happens around year two, three or four of your tiered membership structure when you put in a when you put in sponsorship credits. Sponsorship credits look like a great idea on paper. What it usually is is we've run out of ideas to add value. but sponsorship credits are really only a value to one of the four different business profiles that we create for. And so that's one of the common mistakes. But and that leads me to the third mistake, the third most common mistake that I see, and that is assuming that all your members want the same things. And I mentioned that the sponsorship appeal sponsorship appeals to one of the four different business profiles that we serve.
14:28.57 Kyle Sexton
there are four different business profiles. And so often we see a tiered membership structure that only addresses the side of the chamber membership that does not scale. It does not, it won't grow with us. And that's the side of the chamber that shows up for things. That 20 to 35% of your membership that that will show up for things. And you've got a lot of tickets and things in your membership structure, but there are There are there should be at least two of your membership offerings that don't require anyone to show up for anything in order to get the maximum value from it. And if your if your membership structure has things in it that require that people show up in order to get benefit from them, then you're actually what you're doing is you're creating a reason for them to not select that level and to also not go higher than that level. And so so assuming that all of your members want to participate is a real mistake. If you think about it in marketing advertising terms, you know, our our chambers have mostly chambers have mostly stated static in their membership growth according to how many staff they have. Across the country, you could you could tie a you can tie a string between the number of members that you have and the number of employees that you have within one or two. And and the opportunity though is to break out of that model and to serve businesses who won't ever show up for anything that you do ever. That's okay. That's the scalable side of membership. We can serve remotely if you think about the needs of a remote member. We can serve them so much better if we just design a membership that is specific to them, that doesn't require that they show up in order to receive The value.
16:27.116 Brandon Burton
Yeah, I just recently interviewed Chris Romer at Vail Valley Partnership and he talked multiple times about providing non-invol non-involvement value. And in hearing that, I think it goes both ways too. I think the as a chamber you can provide value for your members. It doesn't require a ton of involvement from the chamber, you know, some kind of a program or service or whatnot. But it goes the other way too, as the member, to be able to get a value without needing to have that involvement to show up at something, but to still see that value and see the chamber working for you because of that membership. So I think that is a important mistake to to not to avoid that mistake.
17:16.022 Kyle Sexton
You bet.
17:17.73 Brandon Burton
So what are a a couple of these other mistakes that you you come across?
17:22.898 Kyle Sexton
the the number one reason that a chamber can't get their board to give them the thumbs up is is a very common mistake and that is they're focusing on revenue. And listen, I love telling stories about revenue. I love it. I love saying I love telling stories about how in a single in a single two day trip, I'm I can help a chamber make forty seven thousand dollars or a hundred and two thousand five hundred and eighty dollars. Like we do we make some awesome revenue in just a couple of days, feet on the ground, looking at looking at our members in the eye, getting their feedback on our new structure and asking them where they see themselves. so I love telling stories about that. But your board has made some assumptions because every other Every every other initiative that you've ever done in the chamber always starts with the board. Well, there in in the in the innovation world there's there's an alpha launch and there's a beta launch. And and a and a lot of chambers when they introduce something new, they skip both. And in the alpha launch
18:37.918 Brandon Burton
That's a mistake all in its own, right? Right.
18:39.82 Kyle Sexton
Right? We've seen it. We've seen it before. and it's a very common mistake, and I'm not I'm I'm not judging anyone for any of these mistakes. I've made a lot of them. That's how I learn about that's how that's how I realize that they they are mistakes. I've made them all. and that's why I g I love teaching about it, because I get to put myself in that story and say, Look, you're not alone here. But your board is going to assume that you're gonna start with them and they don't know what it looks like yet. So if you're focusing on revenue and not on value, they are assuming that you're talking about a fundraiser. They know that they're going to be asked to chip in first. So the alpha launch is when is when is when you introduce this you what whatever you're building to the people who helped build it. You show them what they helped build. The beta launch is to take it and show it. To and offer it to people who are not involved in building it. That means going to non-board members. So when we go ask for approval from the board to go test what we've built, we're actually not asking them to approve this new structure and build it into the bylaws. We're asking for them to go test for we're asking for their blessing for us to go test it and prove it. And this is a step that is often, often skipped. and what what you actually end up doing is you actually end up causing some of your board members to raise their hand and say, I'd like to be first. And that's it's totally different approach than than than than saying, by the way, at the end of this meeting, if you approve this, we expect you all to upgrade. Because I've seen that happen too.
20:30.444 Brandon Burton
Yeah. A another mistake on its own. So when you introduce the alpha and the beta launch, so the alpha I think makes sense. The beta, how do you how do you select you know, what businesses you would kind of target to be a part of that beta launch?
20:47.438 Kyle Sexton
Yeah, great question. we we look for early adopters who have credibility and influence and they're growing. And the earth so the early adopter mindset in your chamber, and you can chamber chamber folks everywhere can learn more about this by reading books like Crossing the Chasm by Geoffrey Moore or Books like that, they talk about the law of diffusion of innovations, how people adapt to change over time. The early adopter, they don't need things to be finished and polished and pretty. In fact, sometimes the early adopter doesn't even need you to finish your finish your sentence. They they know what you're trying to do, what you're trying to accomplish. And and they say, I'm in. not and now not not every one of them jumps in in the same way, but They don't they don't need things to be finished and polished and pretty. In fact, the early adopter wants to get their fingerprints on what you're doing. They want to help you finish it. So one of the common mistakes that's not even part of the ten mistakes in is you're referencing a a a video that I have at membershiptiers.com that helps teach people about this concept. But one of these one one of these ideas is I just I just lost my train of thought, Brann. It happened. No, don't edit. Don't edit. Leave it in there.
22:22.72 Brandon Burton
No problem.
22:31.118 Brandon Burton
So you were talking about the Yeah. So the early adopters often will finish your sentences and and they're jump on board before you even finish your whole thought. you reference the video. Yeah. Well, let's maybe make a little pivot here in our discussion. And so
22:44.14 Kyle Sexton
It'll come back. It'll come back.
22:56.596 Brandon Burton
Right now there's you know, we're seeing I mentioned earlier on in our discussion that we're seeing chambers that are needing to pivot to make things work in the current kind of economic clim climate, with the
23:08.066 Kyle Sexton
You you sound so calm when you say th words like pivot.
23:11.63 Brandon Burton
You know, I I'm behind a microphone. I'm not at a chamber. So yeah, so pivot, you know, to the exclamation exclamation points. what are your thoughts as far as the the tiered model as they go about pivoting? Are there maybe new offerings or offerings that they need to to reevaluate in their model? And and if I don't know if this would be part of the same question or a separate question all to get altogether. If a chamber has already adopted a tiers model, a tier do model, and they notice they've made some of these mistakes, where can they can they fix How do they how do they go about fixing these mistakes?
23:58.936 Kyle Sexton
Yeah, you know, if if you already have a tiered structure that focuses on value and some of the if you've been in the chamber world for under five years, you might be looking at your employee base levels and calling them tiered. You're not incorrect about that. but if you're looking at your at your tiered structure and you've not made changes before, then this is the time. And this is the time to start a new cadence, a new rhythm. Where you're going to update your membership offerings every single year. We start this process usually around two to three months before the change of the fiscal year. We do it in accordance with any annual staff planning session and an annual board retreat, etc. So we put that into the rhythm of your membership reviewing each. member benefit making sure that it is doing its job. If it if that program goes away, it comes out of the membership structure. And we need to replace it with something or roll the dice. so this is the time to look at to to review your structure and to make sure that it's doing what it was intended to do. As for those we're that we're building brand new right now, Are there new things? Well, there's new things to there's new things to a chamber if you've never worked with someone like me before that has a bag of tricks. But what what is new is I'd say we're we're doing we're putting less, we're putting fewer things in the membership structure than we were six months ago. The reason is we the majority of chambers that I'm talking to have fewer staff or newer staff. Yeah. And that's a and and that's a challenge. But I've always focused on your current situation. So we, you know, it's it's okay to build your structure and plan for growth, but we still want to do it with your existing staff and your existing budget. so that means creating your your minimum viable product today is gonna look a little bit different than your minimum viable product.
26:23.788 Kyle Sexton
would have if we had built six months, a year a year ago, six years ago, et cetera.
26:30.38 Brandon Burton
Yeah. Yeah, that makes sense and great answer. so I've I've seen several chambers right now that are maybe for lack of a better term, they're being a little more lenient on their memberships right now. as they know businesses are struggling and they feel bad about asking them for dues, you know, at this time. Do you have any suggestions that would allow for a chamber to To show compassion to these businesses who they understand are struggling while at the same time keeping the integrity of their organization.
27:07.188 Kyle Sexton
absolutely. I like that word lenient. I haven't I haven't used that, but I might steal that. You're your the most important thing with your with any member is not the money, it's the relationship. And this is a really unique time. Any crisis is a unique time to show that leniency, to show compassion and to not be all about all about the money. Chambers everywhere have a reputation for showing up only for money. The phone rings. I was just on the phone the other day with someone who said, I inherited a chamber that has a reputation and I am hyper aware of it. So I'm approaching members specifically to build relationship, to build trust, and not talk about money. And it takes courage. It takes courage to do that. but w we can't be just about the renewal. Seth Godin says the attention is more important than the money, specifically because when you lose the money, you lose their attention for when when when you lose their attention in the relationship, you lose their money forever. But if you have their attention, you have their trust, the money can come and go. You can get it back.
28:27.446 Brandon Burton
I love that. Seth Godin's got words of wisdom for sure.
28:31.212 Kyle Sexton
yeah. But there is a there there's a specific structure that I have shared freely with chambers that they can get on chamberdaily.com that talks about the economic stimulus or the the economic recovery grant. Now so many grants have been introduced since I shared the structure which we started in two thousand eight, two thousand nine. Grant is not a great word for it anymore. but what you're essentially doing is you're rewarding members who have been with you for some period of time by offering them choices. One of those choices is to move to monthly payments. one of those choices is to is to is to move their renewal date. That's a very easy thing that we can do. And I think that's maybe where your leniency is is referring, is a lot of chambers. very simple thing that they can do is say, you know what, we're not going to drop anyone right now. We're going to review it all again in September. We're moving everybody who's who couldn't pay their dues. We're we automatically moving them to a September renewal date and we're going to revisit the entire thing in September. See how the world looks then. And before it was September, it was July, and before it was July it was May. So just moving that renewal date. But the third part, the third option is to offer them some granted dollar amount towards their membership renewal based on how many years they've been a member. So there there is a very specific structure that we know works. And in the chambers that that I'm helping who are who are using s structures like this to to have you know to have some c parameters around to have some rules around ha you know we can't just we we can't we can't just offer free membership to everybody. And so like that's that's a very poor business structure. So what do we do and how can we do it? To have some rules around it. They're telling me that not only is it working, but their membership renewals in many cases are up. Why on earth would that be? Because by offering it, we gained trust. That's right. They may have paid you before they paid other people because they trust you and they want you to keep doing that thing that you're doing.
30:56.972 Brandon Burton
That's right. So just this week I was talking with Becky Womble, who's the the chamber president at the Bastrop Chamber here in Texas. And she had mentioned that they've had some of their maybe larger businesses in the community step up and provide funding to kind of go along with this grant type situation that you're talking about. So that's right. As she's talking to some of these businesses that are struggling that are not able to renew at the moment. She's made this available and and said, you know, there's been some businesses that have stepped up and want to get through the I mean, that that slogan that I think we're all just getting tired of getting beat over the head with, but we're all in this together, you know. some of these businesses have stepped in to help out these other businesses. So she's saying, you know, there's funds available if you would like to renew. This business is basically going to sponsor you. They're going to help you this year with your membership dues. And that's been a a huge success for them. Now I know not every chamber is in that kind of situation where they have some of these businesses that can step up as donors, but it may be an option to explore and absolutely as long as we're getting creative.
32:12.706 Kyle Sexton
Yeah. in the book Go for No, the whole concept is you don't get what you don't ask for. I would challenge every chamber, you every chamber across the country in and in the US and Canada can do this. But you've got to go ask. And you've got to know your members well enough to know who to ask and whether it's a good time to ask or not. but there's such a an aversion to making the offer. Everyone is clinched. In this idea that businesses have have fewer resources. That's not the chamber's fault that the businesses have fewer resources. Meantime, your chamber also has fewer resources, so you're double clinched. Mm-hmm. And you do not come from a position of confidence. And you've got to transfer confidence, trust, and enthusiasm in order to make an offer to someone. So you've got to unclinch yourself around your own chambers situation. You have to unclinch yourself around. the around how you believe, true or not, and it's pr often not true, what you believe about the situation that your businesses are in.
33:22.595 Brandon Burton
That's
33:22.83 Kyle Sexton
Because there are a ton of businesses who have never told you about their cash reserves. There are a ton of businesses who've never told you about their access to capital because you have gone to them and asked them for more money and times that you didn't need it as bad as you did now. And we blew it. Very the answer was no. So what do you do when the when when you really are in a desperate situation? This isn't a desperate situation. This is just a new situation. It's desperate for it's desperate for the businesses that have hundreds or thousands of employees. That's who it's desperate for. Yeah. The chamber always finds a way. We've got great leadership and that's why we that's why we work hard to vet our board of directors and and get real community leaders in there. If you're looking around wondering why you're the only one working your ass off in the chamber, it might be because you haven't vetted your board and they're not in it with you.
34:18.85 Brandon Burton
Yeah. Good good point. So Kyle, as we start wrapping things up here, I'd I wanted to ask what would be one action item that you would suggest a chamber professional to take out of our discussion today that they can do to help take their chamber up to the next level?
34:36.994 Kyle Sexton
I would go I I would go on to Kyle Sexton.com, look at the map to remembership, learn that structure, and identify three different members in each of the four different business quadrants, schedule twenty minutes with each of them to go through a brief interview and ask them how they're doing, what they see, and what and what can we do. To be a better support to you. Don't ask them how we can be a better chamber. They're probably only a member of one chamber and they're not real clear on the value proposition you provide. But you ask them how you can support them. Ask them what keeps them up at night. Ask them, ask them what they're working on, what they're afraid of. That's how you get into the head of your members. Don't try to at don't ask them what, you know, how can the chamber, how can we be a better chamber? They They don't have anything to compare you to. Yeah. ask them what they're working on and you will find ways that you can support them and then gather those answers and put them in each of the four different b business profiles and you will find some common themes. They will give you the path if you just listen to your own members.
35:49.57 Brandon Burton
Very good. Now I ask this question to everyone that I have on the show, but everyone's always talking about the future of chambers and trying to look into that crystal ball. But as we look to the future of chambers, how do you see their purpose going forward?
36:06.392 Kyle Sexton
that's an interesting question. I think maybe I'm gonna have to defer my answer to like six months from now because I've been so like like like all of my chamber clients, I've been so focused on helping them put out fires and and what's happening currently. and it actually breaks breaks one of my rules. one of my rules is refuse to predict. And so when you ask about how I see the future of chambers of commerce, I'm an optimist, so I'm hopeful. but I also refuse to predict. And there's something about that rule about refusing to predict that helps you stay focused in the moment to help you listen to what matters the most and to help you build relationships with people who maybe do see the future differently than you do. Maybe they're not as optimistic as you, maybe they're more enthusiastic than you, but but they have a different viewpoint and they have a different r set of rules, perhaps. But so I don't really know how to answer that because it would it would it would cause me to to break one of my key rules.
37:10.755 Brandon Burton
Well we can you know come back six months from now and and slice that answer into here and I think that's
37:16.822 Kyle Sexton
I'll I'll say something that happened between July and and December and I'll s I'll say it and it'll I'll look like a nose to
37:23.892 Brandon Burton
You'll be right. That's right. Well, Kyle, I just I appreciate so much having you come on the show today. wanted to give you an opportunity to put your contact information out there. So if listeners wanted to connect with you, hire you, ask questions about what we discussed today, what would be the best ways for them to get in contact with you?
37:43.874 Kyle Sexton
I think the best way, thank you for the opportunity, Brandon, really to to be on the Chamber Chat podcast and and to have a a casual, candid conversation about about chambers because I I do care so much about about them. it's my life. I one of the easiest ways is to go on to Kyle Sexton.com or chamber daily dot com and just sign up for Chamber Daily and it and it's a way for you and I to help to start a conversation together with Some of my ideas that I've curated, and you'll have 30 days of of of delivered video conversation with you. but I'll also put out there that I think you know a lot of chambers right now are are trying to replace their event revenue. And I'm working on a program right now that I'll be launching shortly that is designed specifically for chambers who have to replace their event revenue with tiered membership revenue. and membership revenue is forever revenue. I call it for revenue. You like that? I made up a word. For revenue. And but so many have been putting off the tiered membership discussion 'cause they didn't know how where to go. Now they don't and now they don't know how they're gonna live without replacing their event revenue and membership revenue seems to be the answer. And so I'm putting together groups of chambers who want to go through this together and to replace your event revenue with for revenue and never be in this situation again. So I love helping chambers to never stop growing. I'm I'm your top line guy. I can help you make a lot more money and keep it too.
39:32.458 Brandon Burton
Say we will get those both websites up on our show notes page for this episode, which everybody can find at Chamber Chat Podcast.com slash episode eighty-eight and reach out to Kyle. Like you said at the very very beginning of this episode, he's here to help chambers make more money. And if that doesn't resonate with you as a chamber, I I'm not sure I'm not sure if you found what that one thing is yet, but Kyle can help you find that too. So again, Kyle, thank you for being with us today. I really appreciate it.
40:05.464 Kyle Sexton
Brandon, thanks for all you do for Chambers. I appreciate you.
40:08.928 Brandon Burton
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