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2026 Chamber of the Year Finalist-Greater Mason City Chamber with Colleen Frein

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Brandon Burton (00:01.006)
Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your host, Brandon Burton, and here on the show I introduce you to people and ideas to better help you serve your chamber members and your community. You’re joining us for a special episode in our 2026 ACCE Chamber of the Year Finalist series. And today we’re joined by Colleen Frein, president and CEO of the Greater Mason City Chamber of Commerce.

Colleen joined the chamber in 2015 and was promoted to president and CEO in 2023. She brings a strong background in leadership, communications, and community engagement, including a decade as an award-winning multimedia journalist in Iowa. Colleen holds an MBA from the University of Iowa and has earned both the CCE designation and the IOM designation from the U.S. Chamber of Commerce. She is also active in statewide chamber leadership and community development work.

With a particular passion for expanding access to child care for families. Her career reflects a deep commitment to advocacy, collaboration, and building stronger communities. Colleen, I’m excited to have you with us today here on Chamber Chat Podcast. First of all, huge congratulations to you and your team for being selected as Chamber of the Year finalist. But I’d love to give you an opportunity to say hello to all the Chamber champions who are out there listening and to share something interesting about yourself so we can all get to know you a little bit.

Colleen Frein (01:17.784)
Thank you.

Colleen Frein (01:27.254)
Sure. So I’m so thankful to have the opportunity to share more about our chamber and just to chat with you. I love talking chamber. I mean, don’t we all? It’s the best about. you know, I was you asked me to think about something interesting about me. and so I’m gonna go with I have been an a non professional, so absolutely amateur.

Brandon Burton (01:35.214)
Right.

Colleen Frein (01:50.991)
power lifter for several years now. I started back in 2018, I think. and unfortunately I kind of say that with sadness because I hurt my shoulder six months ago and had to have surgery on it. So I’m not powerlifting much right now. But but yeah it’s kind of a fun way for me to work out the aggression after a long day of chambering. and also a fun way to keep in shape and running after my son.

Brandon Burton (02:07.65)
no.

Brandon Burton (02:14.209)
Yes. Yeah.

Brandon Burton (02:19.641)
That’s right. So do you compete? Like do you go to the competitions?

Colleen Frein (02:22.048)
I used to, yeah. Yep. So I would compete. Again, very amateur. Really the competition was just to give myself a goal to work up to. And just to be clear when we say power lifting, I’m not talking about the spray tan, that kind. It’s just lifting a bunch of weight and putting it back down.

Brandon Burton (02:26.563)
Yeah.

Brandon Burton (02:35.437)
Right. Not bodybuilding, it’s powerlifting. Yeah.

That’s right. So my daughter, she just graduated high school, but she was a power lifter all through high school. And it’s a awesome sport and I love seeing girls and women, you know, participating in it because there I think there used to be a stigma around weightlifting and it’s something that is good for everybody. So until you hurt your shoulder or

Colleen Frein (02:46.914)
That’s fantastic.

Colleen Frein (02:55.884)
Yes. Yes. There’s that like women shouldn’t get bulky and it’s you won’t. And I mean if you do, good for you. That is a source of pride. I never got to that point. But no, it’s definitely a fun and it’s a lifelong sport that you can do forever unless you have to have shoulder surgery and then it’s a minipopause. So

Brandon Burton (03:05.539)
Yes, that’s right. You’ve overcome the challenge. That’s right. That’s cool.

Brandon Burton (03:23.085)
That’s right. That’s right.

Colleen Frein (03:23.638)
I’m powerlifting one pound right now, which is really sad.

Brandon Burton (03:27.183)
Now because I know the sport, do you lift equipped or unequipped?

Colleen Frein (03:32.947)
unequipped. Yes. Yes. I’m just plain Jane.

Brandon Burton (03:34.465)
And equipped. All right. Very good. That’s yeah, that’s real strength. So awesome. Well, tell us about the Greater Mason City Chamber. Give us an idea of the size of the chamber, staff, scope of work you guys are involved with, budget, just to set the stage for our discussion.

Colleen Frein (03:41.42)
Yeah. Yeah.

Colleen Frein (03:54.317)
Love to. So the Greater Mason City Chamber of Commerce is celebrating a hundred and ten years this year of existence. we are one of the older chambers. and we are proud to say that we still have several

Members who have been with us the entire 110 years, which I think is pretty remarkable that there are businesses that have been in business that long, not just our chamber. we have about six hundred and fifty chamber members. and probably much like many other chambers, we’re really proud to share that about 70% of our membership.

Brandon Burton (04:17.392)
Amazing.

Colleen Frein (04:28.878)
has ten or fewer employees. So while we know that the big guys are the ones who write the big checks, the big work that we do is on behalf of our smallest members. And that has really been a focus for us in recent years is making sure that we are supporting the ones that are one to ten employees and are really just trying to get through their business day every day and make payroll at the end the week.

Brandon Burton (04:51.236)
Yeah. Yeah. Yeah. So that definitely you know helps to kind of get that perspective to understand who the the businesses are that you’re serving and the programs and the the work that you guys are about. on these Chamber of the Year episodes, I like to focus primarily on the programs that get submitted on the Chamber of the Year applications. And being that you guys are a finalist this year, you guys are kind of

Top of your game. So we’d love to learn from those who are doing great work. So we’ll take a quick break and when we get back, we’ll dive into the program and and learn more about what you guys are doing and make an impact in your community.

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All right, Colleen, we’re back. So as I mentioned before the break, we’re gonna dive into the the program that you get submitted on your chamber of the year application. I believe it has to do with child care. So if you want to give us the introduction, what is it about? Where

How did it originate? How has it evolved? And the impact it’s making in your community. We’ll we’ll go from there.

Colleen Frein (05:53.795)
Sure. And I have to say, Brandon, it does occur to me that this is really good practice for our interviews coming up. for chemically. So I appreciate that. so Childcare Works is the synopsis that we submitted for our chamber of the year application. Childcare works is a program that launched four years ago actually.

Brandon Burton (06:00.289)
Absolutely.

Colleen Frein (06:16.576)
It was really an effort to try to solve the really difficult challenge of child care shortages in our region. if you can remember back to twenty twenty to twenty twenty one was really when we started thinking about this. this was coming out of the pandemic. So during the pandemic there was a lot of extra funding put into child care, kind of as an emergency stop gap, right? specifically in twenty twenty to make sure that our

our firefighters, police, hospital, the ones who were working on the trenches had childcare and could go to work and support through that through that crisis. but then coming out of it, what we found was childcare centers didn’t have the staff any longer that they used to have, because they had lost staff due to a myriad of reasons. One, they didn’t have as many kids under their care and people left the workforce during COVID. So

childcare centers had lost their staffing and in the meantime people were going back to work and needing that care more and more and it kind of became and then they lost all of that extra funding that had come is that emergency funding that came during COVID. that ex kind of expired, went away generally around twenty twenty one, at least in our state. And so they were really in a difficult position and and what that looked like in our county is that

Well, our childcare workers were making very low wages. We did a survey at the beginning of this program and found they were making about nine dollars an hour starting wages, which is not enough if you are taking care of a family and you know, have kids at home or even if you’re just single and trying to make rent every week or every month. it’s not enough. So they weren’t making much money. Hard to recruit people into an industry when wages are that low.

and our centers were in a really difficult situation where they couldn’t take on more kids because they didn’t have the staffing. and the staffing they did have were working overtime, over time. Most of them were working fifty, sixty hours a week just to fill and to make sure they could care for the kids that were there. at the biggest kind of crisis point in our area, we got to a point at the end of twenty twenty two.

Colleen Frein (08:30.028)
where our largest center was closing classrooms every week. So, you know, the the first week of the month they would close the infants, second week they close one year olds, third week they close two year olds, etc. and for parents who have multiple children, which many of us do, that means you’re trying to find childcare for your children for multiple weeks every single month. That’s not something that allows for you to work in a in a consistent manner.

and then that what that meant was some of our workforce outside of childcare, a lot of times it was in financial institutions, they were losing workers because they needed to be home caring for their kids. So we were really in a difficult situation. and it’s something that we had all been talking about for years, and I think many communities still, I mean I think most communities are probably still talking about the childcare crisis, but solutions were harder to come by.

everyone has ideas, but at the end of the day, how do you get more workers into a center? We have to raise their wages, is what it came down to. this didn’t come just chamber, I should say. So stepping back, this wasn’t just the chamber that created this solution. this was a partnership between the chamber, our county public

said public works, public health office. So County Public Health was the other kind of main leader on this. And then our school system, our a couple of our larger child care centers, childcare resource and referral, which is a statewide organization that supports child care child care providers, and the community college and our YMCA. And I’m probably and our EDC was the other partner that we had in this. So we had a lot of great people that came to the table.

and said we have to figure out a solution. We were really fortunate to receive a grant from the Du Beaumont Foundation to kickstart this progress. So if there’s kind of a lesson number one that we received or we learned from this, it’s look for that grant funding, right? And be creative about it. So the grant that we applied for was a public health grant that was specifically to solve a public health crisis in your community. which

Brandon Burton (10:35.141)
Yeah.

Colleen Frein (10:44.822)
Many people might not think of childcare necessarily as a health crisis, but but we were able to frame it in a way that we we all know it it really is. It it causes parents to not have the money that they need to buy food if they aren’t making the wages they need, if they don’t have care for their kids and they have to stay home, it brings them, you know, all the things we know about child care. so we were able to frame it in a way that they said this is unique and different and they funded us $100,000.

Brandon Burton (10:48.612)
Yeah, right.

Colleen Frein (11:13.562)
to kickstart us, which was incredible. and the cool thing about this grant, I will praise them up and down, is it really had no parameters. The grant funding was provided and the outcome was try to solve the problem and we’ll give you the resources to help you along the way. Right. There was no like you have to do this by the end or like show us what your outcome is. It was just show us that you’re making progress.

Brandon Burton (11:13.794)
Brandon Burton (11:32.312)
That’s awesome. Yeah.

Yeah.

Colleen Frein (11:41.895)
so it was incredible. and actually kudos to ACCE. we had a partner from ACCE that was there throughout the process as well to help people who didn’t have chambers already working with them on these public-private partnerships to think about how to get the business voice at the table because that’s so important. So that’s how our program was really kickstarted was through this great work of people who cared, getting this grant that really kickstarted our effort and then

Digging down and having those resources to try to think about solving the problem. Again, we found wages were the problem. Wages were the challenge that we were facing. So the solution that we came up with was a wage supplement bonus of $2 an hour for every childcare worker that earned $20 or less in our county. And that’s most of them. Most childcare workers are not making more than $20 an hour.

and we intended to kick start fundraising at the end of twenty twenty two and launch in twenty twenty three. but got really fortunate again we just kind of there’s a piece in there that is you have to be ready when the luck happens, right? so as luck would have it, in September of twenty twenty two the state of Iowa had extra extra covet funding, extra ARPA funds, and they decided to spend it on child care. And they said anyone with a basically shovel ready idea.

let us know and we’ll fund it. at the time it was gonna be a a one to one match and we said that. but the thing is we had to fundraise as much as we could by the end of September. Whatever we had fundraised by the end of September they would match one to one. so we had about two and a half weeks, which is wild. And we hadn’t even like formalized our plan, right? so we were ready ish when the when the magic or when the luck happened. but we just went for it. We said, you know, we’re never gonna be

Brandon Burton (13:26.638)
A race. Yeah.

Colleen Frein (13:38.211)
fully ready, like we just have to start. And so that was really where chambers come in. We have the relationships with those businesses. And I just started door to door basically going to the folks who I knew were already interested in this space and asking them to to help fund this. And it was kind of a whim in a prayer, right? We had no knowledge that this would work. We thought it would. we didn’t know if it would be able to be funded for you know how for how long, but we just said

Put your trust in us. Here’s the research we’ve done. We think that this is the best solution that there that’s out there. And we were able to raise about 250 wait, I’m off on that. because we got six cents. So we raised about three hundred and twenty thousand dollars in those three weeks that we had there. So incredible. Like our businesses stepped up, which was just amazing. and then the state.

unfortunately there weren’t a lot of other communities that were able to come up this quickly with proposals. So the state ended up funding us two to one match. So we received six hundred and forty-four thousand dollars to kickstart this project. and so for three years, that’s what we did. We paid our workers a bonus of two dollars an hour. every paycheck they get that bonus. We are we were careful to make sure that it said in there that this is a bonus so that it’s different from their wages.

Brandon Burton (14:44.272)
Awesome.

Wow.

Colleen Frein (15:04.922)
but what we found is in this now almost three years since we launched, staffing has gone up at our child care centers by about 25%, which is an incredible increase. Our wait lists are down about 70%, give or take on the week. and we haven’t had to close classrooms. one of the other great things that we added into this was in order to qualify for this bonus funding, the centers had to be quality-rated in our state.

And so when we started, we only had three centers that were quality rated, but within a couple of months, the other ones got on board and got themselves quality rated. And now all of the centers in our county are it’s called IQ 4K quality rated. So really kind of an extra boost of not only are we increasing the volume of care, but also the quality of care that we’re measuring in our

Brandon Burton (16:01.572)
Yeah, that’s awesome. I love getting that background and and you’re right, when when a a worker’s not you know, earning enough wages, then you start making compromises and it really does become a public health issue because they’re making you know, maybe they’re skipping medications, maybe they’re buying poor quality food or you know, more highly processed food, or all the different things. You make compromises.

Colleen Frein (16:23.39)
Maybe their housing situation isn’t what it should be. It’s yeah.

Brandon Burton (16:26.776)
Yeah. So kudos to you guys for thinking outside the box and how to apply that as a public health concern. so do you guys have a foundation there at the chamber that these funds are going into? Are they going to the cham yeah?

Colleen Frein (16:38.466)
We do. We do. Yep. So this all was funneled through our chamber foundation. We’ve had a foundation since two thousand one, so about twenty five years now. and this is what it’s used for, right? Is really we try to the things that don’t fit elsewhere, and are these kind of

not or what’s what I’m looking for? not just nonprofit but charity of a charitable funding is that’s where this really fit nicely into and that was a great bonus for the businesses that invested is that this was through a foundation that they could use this as a tax write off. They w they were doing good in our area too. Yeah.

Brandon Burton (17:05.968)
Right.

Brandon Burton (17:17.722)
It’s a tax write off.

Brandon Burton (17:21.912)
Yeah. Which leads into my next question at the fundraising. I that’s super impressive to raise three hundred and twenty thousand in like two and a half or three weeks or so. what was the approach? How’d you guys go after it? And did you have a short list of people to call or what was how’d you guys do that?

Colleen Frein (17:38.531)
Well, I think it all kind of begins with the relationships, right? So because we had been in this child care space for several years prior, and talking with our members about it, I knew

which businesses already felt like this was a priority. We had businesses but but basically we’re we’re feeling that like we want to do something but we can’t do it. We’re not gonna open a child care center. We’re not gonna we’re not gonna be the ones that find the solution but will help fund a solution. so you know the the first thing was setting up those giving levels was kind of scary at first because I wanted to go big and there were some that were in

Brandon Burton (18:04.205)
Right.

Brandon Burton (18:09.88)
That’s right.

Colleen Frein (18:22.03)
Our committee that we’re not used to doing those big asks. but I felt that we had to ask big and what’s the worst thing that could happen? We get shot down, right? so our largest employer in town, Curries, that was really supportive of all of the work we do at the chamber, but especially the work that we had been doing around child care, they were the first ones, and they were actually my first meeting, they were the first ones to step up and

Brandon Burton (18:33.241)
Yeah.

Colleen Frein (18:50.562)
commit to fifty thousand dollars a year for three years. So that was kind of our big fish and once we had them on board and put their name on everything, we were able then to go and kind of

gauge the investments that we were asking based off of what Curries had given and then how others were feeling on it. We had a lot of meetings. I split them up primarily between myself and our partner over at CG Public Health. Kelly took on quite a few of the meetings as well. but really it was just

Going back to those relationships we had, we weren’t going in with a cold ask in that way. You know, we we had been having that conversation for a while. So now it was coming with we have a solution, we have matching funds, and we need you to make a decision like this week. So I actually think that

Brandon Burton (19:39.088)
Right. Right.

Colleen Frein (19:41.583)
worked to our strength because I think that what we have found since is when you have a timeline and you say I need you to make a decision this week they make that decision. When you don’t have a timeline and you say we’d like this money, can you let us know? Sometimes then it has to go through corporate processes and da-da-da-da and it can just get lost in you know time kills deals. So I think that the short timeframe really works in our favor.

Brandon Burton (20:09.232)
Yeah, absolutely. And childcare really is it’s a workforce issue too. So if you go to those those big employers and they can see making that investment is gonna be a direct you know investment in their business as well by being able to have a stronger workforce.

So I’m curious with this with the funds going to the foundation, you have the matching funds that came in. is there an estimate at how long these funds will last with the two dollar an hour bonus? Or is there a way to kind of perpetuate that longer? What what’s the plan look like?

Colleen Frein (20:40.994)
Yeah, so we knew going into this that it was not sustainable for us to be giving two dollars an hour in perpetuity. that was one of my sticking points from the beginning. you know, our role as a chamber is to be looking out for our businesses and I felt very strongly

you know, while I’m passionate about finding solutions for childcare, I don’t think that businesses should be shouldering the brunt of the burden alone. And so from the get-go, we made sure that A, it was a three year commitment, and our goal was in that three years, we would start teetering down how much was provided to the as a bonus and the centers would absorb that additional funding so that organically their wages would go up while our bonus kind of dropped off. and that’s what we’ve been able to

have happen. So we started teetering down last fall to a dollar and we are currently at the fifty cents an hour right now and our centers have been able to absorb that difference in there and make sure those wages were sustained. Because our you know the whole thing going into this was they needed the staff in order to have the kids in order to have the money so that they could pay the staff. So it was this big circle. So basically we kind of inserted the money.

Brandon Burton (21:48.078)
Yes.

Brandon Burton (21:52.45)
Injected there, yeah.

Colleen Frein (21:54.632)
and hoped that the rest of the circle would would work.

because at the end of the day we face, you know, economic changes and right now we’re in a time I don’t think that if I was going out to these businesses and asking for as much as I asked for three years ago that I would have gotten the same responses and I couldn’t you know it’s we’re just in a different economic time, it’s less certain. and so I there was a lot that was timing in in how this worked out. so we’re teetering down and we’re actually in the

process now of moving to a semi-annual bonus format instead. So now that the wages have been brought up to where we think is at least a more sustainable living wage, if not an actual living wage, that part has been solved. We still want to support. So we’ll be doing semi-annual bonuses starting this fall.

Brandon Burton (22:40.976)
Yeah.

Colleen Frein (22:52.12)
to support workers that who’ve been there for six months or more. So really supporting those the retention pieces of it. so we’re hopeful that that

Brandon Burton (22:57.626)
Like that. Yeah. Have that longevity aspect to it. Yeah.

Colleen Frein (23:02.644)
Exactly. Yep, and we have found some long-term supporters of this program, some foundations that want to support the work we’re doing that work in the child care space as well, who are committing to a longer term investment in that way. So we’re excited for that. We know that will be sustainable longer and and we’re excited about how what we’ve done has really already changed that influence. I should also say some of what we’re doing.

Has no funding at all were tied to it. We also created a program through this called Childcare Ready, which is in our high schools, and basically it’s a six-month credential program that is available for high school juniors and seniors, and they spend that six months doing all the training they need to work in a child care center. So they get their background screens, fingerprints, CPR, they do all of the required testing and everything that you would normally do once you get hired.

And sometimes takes several months before you could work one-on-one with kids. So they go through all of that at the high school, and then as part of their training, they do interviews with all of our centers and are able to start working in our centers at that point. So we’re trying to also create a pipeline of people working in the industry in addition to the pay aspect of it too.

Brandon Burton (24:19.023)
Awesome.

Brandon Burton (24:25.998)
I like that it’s not just the one the one focused, right? It’s it’s the one focused to kickstart it, then you’ve got the long-term vision, you’ve got the pipeline feeding into it. So you guys are definitely committed to the work. so I’m I’m trying to think for the chambers listening who it maybe they didn’t, you know, jump on the boat in 2022 when there was, you know, the the funding out there that was floating around so freely, right?

Colleen Frein (24:29.283)
Yeah.

Colleen Frein (24:48.575)
All the money was there.

Brandon Burton (24:51.088)
but for somebody who’s still seeing that childcare is an issue in their communities, there’s nothing to stop them from doing you know fundraising to follow some site some type of a pattern like that. But I imagine there’s still some grants out there in certain states and you know just look around to different organizations, but the there’s there’s answers out there as long as you you roll up your sleeves and get into it, right?

Colleen Frein (25:03.982)
Completely.

Colleen Frein (25:16.342)
Yeah, and I think the big takeaway that that we found with this was we kind of just tried it.

You know, we spend a lot of time thinking about solutions and kind of weighing back and forth and will this work or won’t this work. but we just kind of jumped in and said, We’re gonna try it. And if it doesn’t work, it doesn’t work. but we have to do something. We have to stop the bleeding is kind of what we kept saying. And so I think we spend a lot of times in meetings, right? Where we go back and forth and try to think of solutions and then we push that off to the next meeting. and in this case we just said we just have to go. And I think

that really was a big lesson learned is sometimes you just have to jump.

Brandon Burton (25:59.119)
Yep, that’s right. Absolutely. Well, I like asking on behalf of those listening who are interested in taking their organization up to the next level, what kind of tip or action item would you leave for them as they to strive towards that goal?

Colleen Frein (26:14.114)
Yeah, you know, I think that one tip that I would have in kind of reframing back to our synopsis that we shared in this way, but this goes across all of the work that we do, is really just make sure that you’re having conversations not just with your board, but with your members on a regular basis about what your priorities are and what their priorities are. and that those conversations aren’t just happening, you know, once a year when your annual report goes out or at your annual meeting.

You have constant, constant touch points. I’ve heard recently that you used to have to put something in front of somebody seven times for them to register, now it’s like 21 times, maybe more. So you really have to, you know, get that out there. But that’s how that’s how you’re able to do things at a fast pace when you need to, because it’s not the first time they’re hearing about the issues you’re working on, or it’s not the first time you’re hearing about the issues that they’re facing. this is something that’s been building, and you’ve already built that level of trust that they understand you and you understand.

Understand them. And I know that you know communication is not something that is new to chambers. This isn’t a novel idea, talk to your members. But I think it’s about being really diligent about it and making it a priority and thinking about it. My predecessor, Robin Anderson, who you talked with years ago when we were up for this award before, she used to say 10 before 10, make 10 touches before 10 a.m. with people. And that doesn’t just mean responding to the emails that are piling up in your inbox.

Brandon Burton (27:30.926)
Yes.

Colleen Frein (27:44.088)
the 10 intentional touches with people who you know you need to reach out to or that you want to reach out to. And I think that that’s a really important thing to do is just being intentional about your communication.

Brandon Burton (27:57.371)
I love that advice. That’s so valuable. And if you do that, the the 10 before 10 method, that’s gonna really chart your work for you too, because you’re gonna get that feedback and know what needs to be done and what your community needs. So well Colleen, I like asking everyone I have on the show about the future of chambers and what your outlook is. How do you see the future of chambers and their purpose going forward?

Colleen Frein (28:02.764)
Yeah, yeah.

Yeah.

Colleen Frein (28:22.668)
You know, I you know, of course, going back to ACCE Horizons, our Horizons report, it I think that

In my mind, the most important role of a chamber is as convener. That’s how we were able to succeed in our child care works effort was by convening the right people to the table. But it’s not just about convening for certain projects, it’s convening for joy. It’s convening for purposes of knowledge and education and putting the right people together when you need to have those conversations. And I think chambers are uniquely situated

to know who should be in the room and who should not. That’s a very important thing.

Brandon Burton (29:04.676)
Yeah. That’s just as important. Yeah. Yeah.

Colleen Frein (29:07.598)
And and how to tactfully tell people when they should not and why, and not lose friends in the process and how to tactfully tell people you need to be here, and not to force them into the room, but to open that door and and make them feel valued and understood why they should be in that space. So so I really think convening is it is at the heart of everything we do.

Brandon Burton (29:31.716)
Yeah, I I couldn’t agree more. And very well said. well I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect and learn more about how the Greater Mason area chambers or how the sorry, how the Greater Mason City Chamber is approaching things, especially with child care or anything else. where would you point them and what would be the best way for them to connect?

Colleen Frein (29:55.619)
For sure. Well, of course, go to our website, masoncityia.com. We got a whole new refresh this year, so you might just also enjoy checking out our newly done website on

Brandon Burton (30:04.908)
It is a pretty slick website. I was on it this morning. It looks very nice.

Colleen Frein (30:06.944)
you thank you. For those of us who have been through website redesigns recently, it’s a long process, but well worth the effort. you can find my contact information on there, but you can also just email me cfrein@masoncityia.com is my email. our cell phone or not our cell phone our phone is on there as well but emails usually or you can find me on the socials. I’m on LinkedIn.

Brandon Burton (30:12.747)
Yeah.

Colleen Frein (30:36.848)
find me on there. I’m fairly active as much as I can be on there too. And I do really enjoy meeting and chatting with other chamber professionals around the country because I think we all have so much we can learn from each other or just commiserate with each other.

Brandon Burton (30:52.748)
Yeah, that’s right. Sometimes that’s what you need is a good therapy session. So that’s perfect. Well, we’ll get your contact information in our show notes and make it nice and easy to connect. But thank you so much for putting aside some time and joining us here on the show and really highlighting the impact you guys are making there in Mason City. I really appreciate it and and congratulations again to you and your team. And I wish you guys best of luck as Chamber of the Year.

Colleen Frein (30:56.366)
Yeah.

Colleen Frein (31:18.306)
Thank you so much. I appreciate the opportunity to share.


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2026 Chamber of the Year Finalist-Mobile Chamber with Bradley Byrne

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Brandon Burton (00:00.94)
Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your host, Brandon Burton, and here on the podcast, I introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us today for a special episode in our 2026 ACCE Chamber of the Year finalist series. And today we’re joined by Bradley Byrne, president and CEO of the Mobile Chamber.

Bradley brings more than 30 years of legal experience and more than two decades of public service to his role leading efforts around business growth, economic development, and workforce strength in the Mobile region. He previously served four terms in the U.S. House of Representatives, where he advocated for business, industry, workforce training, and education policy. His career also includes service in the Alabama State Senate.

On the Alabama State Board of Education and as Chancellor of Alabama’s two-year college system. With a deep background in labor law, education, workforce development, and public policy, Bradley offers a valuable perspective on the opportunities shaping Mobile’s business community. Bradley, I’m excited to have you with us today as a guest here on Chamber Chat Podcast, especially as a Chamber of the Year finalist. Big congratulations to you and your team. But I

Wanted to give you an opportunity to say hello to all the chamber champions who are out there listening and if you would share something interesting about yourself so we can all get to know you a little better.

Bradley Byrne – Mobile Chamber (01:36.41)
Well thank you for allowing me to come on your program and hello to all my fellow chamber workers out there. thank you for what you do in your communities. So the Mobile Chamber of Commerce was founded in 1836. We are 190 years in working to build and help the business community here in the Mobile area.

We’ve been doing out-of-the-box things almost from the beginning. We actually, back in 1955, bought a barrier island that had no people on it.

Had it ch carved up into lots, put streets on it, sold the lots, sight unseen, because you couldn’t get to barrier island except by boat. Then after we sold them, we paid off the loan that we took out to do that and took the net proceeds and worked with the county to build the bridge to that island. It’s now a thriving barrier island with lots of people on it and a big boon to our area. So that’s just an example of things that we’ve done over the years, sort of thinking outside the box how we can grow the business community. More recently.

We did a review of our community, and particularly things that might be issues for our business community, and asked this question.

Who’s going to solve these problems? Who is it out there that’s going to take care of this? In some cases we had people right at hand to do that. In others we didn’t. And where we didn’t have anybody that could solve them, we decided that we would solve them. Now, we oftentimes don’t know what we’re doing when we start these things. But we found out that as a chamber, we’re good at bringing the right people together at the right time in the right place. You bring the right people together, which chambers are so good at doing, you can get a lot of things done by listening to people, learning.

Bradley Byrne – Mobile Chamber (03:15.515)
And then finding the right people, the right programs, the right resources to solve that problem. So we’re going to talk about all of those today.

Brandon Burton (03:22.35)
That’s right. I’ve never heard of a chamber who’s helped to populate an island and build a bridge to it. So that’s that’s pretty neat.

Bradley Byrne – Mobile Chamber (03:32.791)
I told my bo I told my board that if I propose that they’d probably fire me. But a lot of courage to do that and I’m glad they did.

Brandon Burton (03:37.236)
Right? Absolutely. so you gave us a little of the historical background on the mobile chamber. tell us a little bit about more about the chamber, the size, staff, scope of work you guys are involved with, budget, to kind of set the stage for our discussion today.

Bradley Byrne – Mobile Chamber (03:56.516)
Thank you. We have about 1,700 members, mostly smaller businesses. We do have some big businesses, but the vast majority of our members are small businesses. we have about 35 people working here with a budget of a little over six million dollars. We are on contract with both the city and the county here in Mobile to be the economic development organization for this area and have been for the last 40 years.

So we’ve been deeply involved in what we’re doing to grow the mobile economy. We’ve announced since the beginning of 2022 over 6,500 new jobs for this area, which is a lot. And so part of what we have to do is to make sure that we have the adequately skilled workforce to man those jobs.

help those businesses that be to come here or expanding here to do what they’ve got to do to get their product to market, make their product, whatever it is that they’re doing. We’ve been pretty successful with that. We started our own workforce alliance, bringing all the players and workforce together. And by meeting once a month, talking with one another, we’re able to do the things as a community together to make sure we’re providing that workforce for all these new employers. So we’ve been deeply involved in that. Our community development department

works on a number of things. Affordable housing, attainable housing for people that are in the workforce, transportation, we’ll get to that in a second, helping new small businesses grow. We just recently got into childcare, which is something we didn’t know anything about, still don’t know a whole lot about, but with the U.S. Chamber’s help we’re learning that.

We have a very s active small business program here. And we have a host of things that we do for our members. A week doesn’t go by that we don’t have at least one, if not more than one, events going on in and around this chamber. So it’s a very active group. We’re counted upon to be somebody that brings the chamber, the business community together. And we’re the voice for the business community. So we’re strong into advocacy. We have our own in-house lobbyist that works in Montgomery. We have another lobbyist that’s on contract.

Bradley Byrne – Mobile Chamber (06:04.913)
we work a lot with our local government and of course we work with the US chamber on federal issues. So this is a very active chamber, a very strong chamber, and have it has historically been so.

Brandon Burton (06:16.206)
Yeah, sounds like it. so with these Chamber of the Year episodes, what I like to do is focus the majority of our time on the programs that were submitted on your Chamber of the Year application. So we’ll dive deeper into those programs and learn more about those as soon as we get back from this quick break.

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Alright, Bradley, we’re back. So as I mentioned before the break, we’re gonna dive into the programs that you submitted on your Chamber of the Year application. I understand one of them has to do with mobility around town. The is it mogo? Is that what what it’s called? You wanna tell us about that program and with the origins and the impact that it’s making?

Bradley Byrne – Mobile Chamber (06:59.075)
So as I said earlier, we have demand for a lot of new people into our workforce. And we found out from a state study that the number one reason why an able-bodied adult in Alabama is not working is that they don’t have a car, they don’t have the way to get to and from work. And so we asked the question, what can we do to solve that problem, to get more of these people who are sitting on the sidelines into the workforce? So we came up with this idea that we call MOGO. It’s a rideshare program.

And what it does is it has a set route, but the route includes all of our workforce training centers and it has most of our major employers. So you can get on one of these smaller vans and they’ll take you from near where you live, may not be exactly where you live, but within easy walking distance where you live, take you to wherever it is that you want to go. So this has been a fantastically successful program. We’ve given over 20,000 rides in a year and a half.

We have twelve hundred people that are regularly using this program.

Brandon Burton (07:56.536)
Wow.

Bradley Byrne – Mobile Chamber (08:00.277)
So the city of Mobile came to us after they’d heard about it and said, Can we see your numbers? Because they wanted to see particularly what our cost per ride was. When we provided them our numbers, they said, Can we work with you so we can blend this into our mass transit program? So we said, Of course. You know, this we didn’t take this on to do it permanently. We’d love to have a partner like you. So we’ve done that, and at the end of next month, we will have our rideshare program formally enveloped within the

Mass Transit Program of the City Mobile, which both enhances our program, but also enhances their program. So we’re very proud of MOGO. It solved a problem. It figured out how to solve that problem, and we in fact solved that problem. And we’ll continue to do so with the City of Mobile.

Brandon Burton (08:48.344)
So with Mogo, is there a cost involved for writers to write it? Is this funded through programming through the chamber or how how is it set up to make it operate?

Bradley Byrne – Mobile Chamber (09:00.537)
raise money from foundations to do the pilot. And so if you get into one of those cars and you’re going to one of the either business training facilities or the actual businesses, you don’t pay anything. But if you go in somewhere else, you pay $1.25, which is still pretty cheap. And so working with the city, we’re going to try to maintain that cost structure.

Brandon Burton (09:18.488)
Yeah.

Bradley Byrne – Mobile Chamber (09:23.789)
But as I said, the city’s going to be augmenting what we were already offering just by the size of their program. And then we’re showing them not only how to get their cost per ride down, but how to get rides closer to where people live.

Brandon Burton (09:37.241)
Okay. So a as part of the connecting it to the mass transit, is there gonna be a i I’m trying to envision what that looks like. Is there gonna be like connection points where maybe the mogo will take to one of these employers and then from there they can hop on a bus or something like that to get to other parts of the city?

Bradley Byrne – Mobile Chamber (09:58.714)
Well some some people will hop on the Mogo ride share and go directly to wherever they’re working. And some people will get on the rideshare and they’ll go to a regular bus and get on that bus and then get to where they’re working.

So the magic here is to have the sort of experience that we in the company we hired, a company called VIA, to put all that together and find the most efficient way to get people from A to B. And we take away that barrier from somebody being in the workforce by saying, Don’t worry about how you’re going to get there. We will get you there. And the employers love it because it solves a problem that they don’t know how to solve on their own.

Brandon Burton (10:35.672)
So initially did the chamber have to go out and buy a fleet of vehicles of these vans, or how did how did you execute to make that work?

Bradley Byrne – Mobile Chamber (10:44.003)
We got into an agreement with a company called Via, and Via produ provides both the vehicles and the drivers. And they had this system where you can just have it on your app and you know order up your ride that way or you can call on the phone and order it up.

And they have a system of being able to keep up where we’re picking people up and where we dropping them off. And that helps inform how you change the pattern of the of the drives from one week to the next. So we’ve learned a lot in the last year and a half. And the city has learned a lot by working with us, and I think the city will take it and make it even better in the future.

Brandon Burton (11:19.33)
Yeah. Well that sounds sounds like a neat program and and it filled a void, it sounds like for sure. So I like that. should we shift gears to the the other program on your application? Tell us what that is.

Bradley Byrne – Mobile Chamber (11:34.724)
program called business navigator. So there are lots of people that start new businesses and as you probably know there is a high rate of failure. And what we wanted to do is to make sure that we removed as a barrier to people being successes in the new businesses things that people aren’t getting because they just don’t know how to get them. So the navigator gets you there. Let me give you some examples.

You’re starting a new business and you don’t know even what some of what sort of form of organization you need. Well, you need a lawyer to sit down with you and tell you, you need a partnership or an LLC or whatever you want to have to do. Well, if you don’t know a lawyer, that’s a like a big barrier. Well, we’ve taken that barrier away. We’ve got lawyers who will work with them. Same for accountants, same for bankers. And sometimes they’ll walk in and we say, What is your business plan? And they don’t have a business plan. And we help them draw up their business plans. Now we can’t guarantee that they’re going to be a success.

But we’ve had 700 of these businesses come through our program. And we have been able to remove the barriers for the vast majority of them. So whatever likelihood they were of being successful before went way up. And we’ll see how some of these ideas play out, but a lot of them have done quite well. And we know that our navigators play a role in making sure that they have what they needed to be successful in their new business.

Brandon Burton (12:51.948)
Yeah. I mean, some people just have poor ideas for business. So you’re right, you can’t you can’t make them all be successful. But being able to eliminate some of those roadblocks, as you kind of play that matchmaker for some of these businesses and connect them to the services that they need, are they is it really just is it making the introduction? Is there is it more

intricate than that, how do you see that relationship through to help them, like you said, help draw up the business plan and then do the best you can to see it through the other end to help them be successful.

Bradley Byrne – Mobile Chamber (13:33.25)
It depends on the business.

Because they’re none of them are the same, you know. They have some common problems, but none of them are the same. They’ve all sorts of different ideas about services and goods that people want to offer. And so in some cases, we may have to hold their hand a little bit longer, and that’s okay. We don’t that doesn’t bother us at all. But it’s it’s it’s probably the most important thing we do is when we sit down and say, You’ve got to have a business plan in writing. So forcing them to put their business plan in writing forces them to think through the various things that they’ve

Brandon Burton (13:36.674)
Great.

Bradley Byrne – Mobile Chamber (14:04.453)
got to address in order to simply get up and going. And so we’ve enjoyed being able to provide that service to people. And we’ve enjoyed, you know, putting them in contact with an accountant here or a banker there or an investor. If they’ve got an idea that needs something more than just a bank loan, then we try to put them in touch with investors. So it really does depend on the business, depends on how far along they are, how far along they’re not.

A lot of times they come at the door and they just have an idea. So we try to get them as far down that road as we possibly can.

Brandon Burton (14:32.259)
Yeah.

Brandon Burton (14:36.536)
So is the business navigator program, is that something that’s available just to chamber members or what what businesses are able to take advantage of it?

Bradley Byrne – Mobile Chamber (14:45.749)
All businesses. the funding for this has been coming from government sources up until now and we found an al alternate way to fund it through soliciting CRA funds from banks. And so what we do is we offer these services to anybody that walks in the door. You don’t have to be a chamber member. And frequently they’re not chamber members because they haven’t gotten their business going.

Brandon Burton (15:08.684)
Right.

Bradley Byrne – Mobile Chamber (15:09.815)
We try to make sure that we’re there for everybody, that we get the word out that we’re there for everybody. And obviously quite a number of people have come to us with their business ideas and a need for help.

Brandon Burton (15:21.41)
Yeah. So you touched on another challenge I’m sure with these are individuals who don’t have a business yet. How do you reach them? How do you let them know that this program exists?

Bradley Byrne – Mobile Chamber (15:34.03)
Well part of what the navigator does is navigate around town and get the word out to people. there are people out there who, by virtue of what they do, they know about people that are thinking about doing this. You wouldn’t think about this, but there are a lot of church pastors out there that know people in their congregations who are thinking about starting a new business.

Brandon Burton (15:52.568)
Great idea.

Bradley Byrne – Mobile Chamber (15:55.566)
Public officials. I know from my time as a public official, frequently people will come up and think that you as a government official have something magic you can offer them. Well, in this case, what we’ve done with public officials is said, we’re here, here’s our contact information, just send them to us and we’ll take it from there. And the public officials love it because it’s a concrete thing they can do for people they represent. And you know, they like seeing the success of a small business that gets up and running just as much as the rest of us. So we try to

get around town to make sure people know that we’re here. But it’s a constant effort. It’s not something you can do once and you’re done. You got to do it over and over and over again. So the navigators are both providing the service but also doing the hard footwork for advertising the service.

Brandon Burton (16:33.784)
Yeah.

Brandon Burton (16:39.35)
Yeah, that outreach. I mean, I think you guys have hit on something there with between elected officials and the church pastors and been able to help with getting the word out. But I imagine it’s a continual effort to try to continue advertising it and and making sure that people know that the program exists and it’s available and what the scope is of it, you know, what it what it can do to actually help them get up and going. Is there anything else with the business navigator program?

That we need to know about or that you wanted to highlight

Bradley Byrne – Mobile Chamber (17:12.643)
Well, our most recent addition to that program is the leg legal training and assistance. so we found that there was a gap in our program because a lot of times they needed some sort of legal overview or or overthought.

Brandon Burton (17:28.888)
Yeah.

Bradley Byrne – Mobile Chamber (17:30.314)
And so we’ve been able to work with law firms in this area, and then they had to go and get the things straight with the state bar and the local bar, which they’ve done. And so we have a really good team of primarily younger lawyers who do a really good job I sat through some of those programs. They do a really good job of explaining things to these people in a way that you don’t have to have a law degree to understand. So they can sort of understand it practically. How does it affect my business that I’m trying to get started?

practically. So I’m really, really proud of that Regal Legal TA program. It’s the most recent addition to Navigator. And it’s proven to be very popular by the way, because you have these very smart young lawyers who really know what they’re talking about. And a lot of the businesses that come to these meetings will come out and tell me later, you know, I wouldn’t even thought about that as something I needed to do. Well that’s that’s why we’re here, is is to make sure the stuff you haven’t thought about, we’re going to bring people to you who will help you think through them.

Brandon Burton (18:23.031)
Yeah.

Brandon Burton (18:31.34)
Connect a a aspiring business owner with an attorney and they’re gonna help them see all the blind spots and be able to protect themselves and and be prepared. Right. Yeah.

Bradley Byrne – Mobile Chamber (18:37.561)
Well I I I used I I used to be one of those, so I understand. I’m I I’m a lawyer, I’m here to help you, but they really are there to help. And and I think I’ve seen them at work with these new small businesses and they do a wonderful job and and it makes me proud to be a lawyer watching these young lawyers providing this sort of a service for free.

Brandon Burton (18:46.509)
Yeah.

Bradley Byrne – Mobile Chamber (18:57.655)
to people who I’m sure they hope at some point down the road will be a very profitable business and that’ll be their client. But they don’t know that going in. And the odds are that a given business probably won’t be, but some some will. We we think that’s a great success for everybody.

Brandon Burton (19:13.228)
Yeah. No, just from the legal front alone, there’s a huge value there because I mean I’ve been through just the setting up a trust and you know, all the blind spots that I wouldn’t think of that man, I’m sure glad that we had this attorney who could think through things and and take the experience that they’ve had and and be able to help apply it back to me and and in this case to the businesses. well Bradley, as we start to wrap things up.

I’d like to ask on behalf of the those listening, those watching who are wanting to take their organization up to the next level, what kind of tip or action item might you share with them to help accomplish that goal?

Bradley Byrne – Mobile Chamber (19:56.868)
Make a really strong analysis of your business community. Find out what issues and needs are out there for the business community. And then go see if you’ve got someone, some organization, some person in the community that’s adequately addressing that issue. And if so, make sure everybody knows that it’s out there. If not, try what we’ve done.

We started out in every one of these programs that we have not knowing anything. Like we’re in the midst of starting childcare right now. We don’t know anything about childcare. But chambers are uniquely situated to bring people together in the room.

To foster conversation around what the topic is and then come up with something that’s concrete that can be done. And then you go find the people that can do that andor fund that and then go drive it. That’s what we’ve done with Navigator, that’s what we’ve done with MOGO, that’s what we’re doing with childcare, it’s what we’ve done with attainable housing. I mean

We’re doing that knowing that we’re not gonna know anything about it go going into it. But it doesn’t face us and it shouldn’t face anybody out there. Because chambers are really good at solving problems. It’s really what we are, our problem solvers. And all of us can get more involved in our community to solve problems that perhaps would never get solved otherwise.

Brandon Burton (21:14.764)
Yes. I I totally agree with assessing the needs of your community. And for those listening, don’t just listen and think, well, if if mobile’s doing this, we need to do a a mogo program or you know, it’s a rideshare program. No, like assess the needs in your community. You don’t need to guess. You don’t need to just totally rip off and duplicate as as chambers do. There’s times for that, but you need to assess what the specific needs are for your community. Otherwise if you’re

Guessing it’s gonna fall flat on its face and find out what those needs are and be that problem solver. I love that advice.

Bradley Byrne – Mobile Chamber (21:52.1)
Don’t be afraid if you don’t know anything about whatever that is you’re going into. I mean, you are uniquely situated to bring in people that do know, to bring them together, to work together and solve the problem. and it’s for us it just has happened over and over and over again.

And we don’t ever go to sleep on this. We keep our eyes open if something new’s out there. We’re gonna get on top of it. And I think the people in the mobile community, particularly the business community, I think they appreciate that that’s what we do.

Brandon Burton (22:23.33)
Yeah. And those things that are real problems, others will line up to help to answer those problems.

Bradley Byrne – Mobile Chamber (22:30.701)
People have been great. I mean, every time we’ve asked somebody to come to a meeting, to lend us their professional knowledge, do anything, they’ve been great about getting involved.

giving us the benefit of what they know, working with other people. I mean, we n we n almost never have it somebody telling us no. They may say, we can’t do it that way. You gotta do it a different way. Fine, good. You do, and we’re gonna listen to you. So i we’ve been very, very pleased with the response we’ve gotten to everything that we’re doing.

Brandon Burton (22:52.023)
Yeah.

Brandon Burton (22:55.832)
Sure, yeah.

Brandon Burton (23:05.934)
Good. so I like asking everyone I have on the show about the future of Chambers of Commerce and how specifically how you see the future of Chambers and their purpose going forward.

Bradley Byrne – Mobile Chamber (23:18.637)
Well, chambers are going to become more important going forward because with the speed of information, not just AI, by the way, the next thing that’s coming after AI is quantum computing. Chambers are going to have to stay out there in front.

And help our members, help the business community figure out how we’re going to deal with all this exploding information, how we can protect ourselves when it may hurt us, but also how can we include that in our operations where we can use it to become more profitable? So I think chambers are going to have to be the leaders in all that. And also in many respects the thought leaders in those communities as things change.

Sometimes there just needs one voice to stand up and say, we should consider this. And chambers have a great opportunity to use their voice to help lead our businesses, to lead our communities through whatever is going to happen in this rapidly exploding information age.

Brandon Burton (24:21.026)
Yeah. I think to your point with all the information, it reminds me of how chambers are uniquely positioned as well to be the same center when it comes to political issues, but they do that by digesting information.

Bradley Byrne – Mobile Chamber (24:34.627)
Yeah, I didn’t mention that, but that is an important part of what chambers do. We bring people together, as we do here in this chamber through our governmental affairs committee, to find out what are the issues that are confronting our members and how can we get together with other people and be advocates for our business members on those issues. We do that every year for the legislative session. We do it during city council meetings, county commission meetings.

And it’s our voice, the voice of everybody, every business in this town. Just while we like having small businesses, we speak for all businesses in this area. And I think it’s incumbent upon chambers to get up and speak when there are issues that are important to the business community, important to our members. We do that and I know many, many other chambers do that as well.

Brandon Burton (25:20.92)
Yeah. I think that that goes to your point of being able to process information and be able to to give warnings, to be able to help guide businesses, to help them understand what’s important, where the threats are, where they need to be focusing going forward. And I think you hit the nail on the head there. So appreciate that.

I’d like to give you an opportunity to share any contact information for listeners who may want to reach out and connect and learn more about how the how you’re doing things there in Mobile. where would you point them and what would be the best way for them to connect with you?

Bradley Byrne – Mobile Chamber (25:56.899)
So we have a great website called mobilechamber.com. And virtually anything that we’re doing here is going to be on that site. And if you want to know more about it, you can go on that site and decide who it is that you need to speak with. We talk to other chambers pretty regularly. We benefit a lot from those conversations. And we’re more than happy to be in conversation with any chamber in the United States of America. Because working together, we can help one another and make our community.

Brandon Burton (26:26.81)
Absolutely. Well we’ll make sure we have your website and our show notes for this episode. But this has been great to have you on the show, Bradley. I really appreciate you spending time and setting aside the time to to be with us today. And again, congratulations to you and your team for getting on this stage and wish you guys best of luck as Chamber of the Year.

Bradley Byrne – Mobile Chamber (26:49.657)
Proud just to be there, honestly. To be one of the top three chambers in America is outstanding. I give all the credit to my team. They’ve done a great job.


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2026 Chamber of the Year Finalist-OneSpartanburg Inc. with Allen Smith

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Below is an auto-generated transcription. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

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Brandon Burton (00:01.344)
Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your host, Brandon Burton, and here on the podcast, I introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us today for a special episode in our 2026 ACCE Chamber of the Year Finalist series. And today we’re joined by Allen Smith, president and CEO of OneSpartanburg Inc.

A native of Greenville, North Carolina, Allen began his career in local government before moving into chamber leadership with the Greenville Pitt County Chamber of Commerce. He later served as president and CEO of the Greater Greer Chamber, where he helped drive financial strength and membership growth. In 2014, Allen since 2014, Allen has led

The Spartanburg organization through major transformation, including the launch of One Spartanburg, Inc., a comprehensive community and economic development strategy designed to build a more vibrant region through business, economic, and tourism development. Allen’s work reflects a deep commitment to community leadership, regional collaboration, and long-term growth for Spartanburg.

Allen, welcome back to Chamber Chat Podcast. First of all, huge congratulations to you and your team for being selected as a Chamber of the Year finalist again. And love to give you an opportunity to say hello to everyone out there listening and share something interesting about yourself so we can get to know you a little better.

Allen (01:32.771)
Huh.

Well, I appreciate the opportunity to be back. I really do. And I think it’s such a valuable service. And so I’m I’m grateful to you that that you do this and just incredibly grateful to be back in the US Chamber of the Year space again. we won in twenty twenty one. We we haven’t applied since and so we decided, hey, look, we’ve we’ve had a really good run, so let’s let’s put an application together and you know, thanks to our partners, our team and and just a a willing community, here we are again and it’s very humbling.

particularly when you consider, you know, the Greater Des Moines Partnership and the Mobile Chamber of Commerce. They’re other they’re the other two finalists. So we find ourselves in in very good and elite company. So delighted to be with you today.

Brandon Burton (02:16.453)
Absolutely. Yes, we need that.

Allen (02:16.713)
interesting. Interesting. So that that’s that’s where I have to really think because I think any of our chamber leaders that are listening, there’s not a lot of time for interesting things or or hobbies in this space, particularly when you have two two young daughters. And so

I’m girl dad, I guess that’s the interesting thing about me. I’m all in. Painted toenails, painted fingernails. If they wanna do it, they wanna fix my hair, they wanna put makeup on, I’m I’m all in. Life is short, you know, time’s fleeting and you know, I I would rather my hobby be them than than something without them.

Brandon Burton (02:42.292)
Yeah.

Brandon Burton (02:55.776)
Yeah, I love that. And that means they’re doing it right. So awesome.

Allen (02:59.799)
Trying. Every day it’s a learning process. And and when I get it wrong, they will they will tell me. That’s right.

Brandon Burton (03:02.616)
They’ll let you know. That’s right. well, for those listening, help help us understand one Spartan Burg geek. Help us understand the the organization, the scope of work you’re involved with, staff, budget, just to kind of set the stage for our discussion today.

Allen (03:22.413)
Sure, we well, you alluded to it earlier in in the bio. So in September of 2020, we took our countywide chamber, countywide economic development, countywide tourism, and consolidated it all into one organization. In fact, we renovated the whole building with that consolidation in mind. So it’s it’s one of the few places in the country where a chamber specialist or chamber expert is sitting right next to an economic development expert. So you might have somebody championing

Small business sitting right next to someone that’s working on tourism. And then about 18 months ago, we said we need to make talent our fourth vertical as well. So business, economic, tourism, and talent development all under the same umbrella. We’re about 33 FTEs, about seven tens, including our foundation. We’re coming up on a

Of $10 million. Incredibly blessed to be in this community, the third fastest growing MSA in the country. 29 people a day are moving to Spartanburg County. That’s about 10,600 net new residents a year. So it’s an exciting time to be in Spartanburg County. Obviously, growth comes with some challenges as well. But I will take those problems over the alternative. So again, just very blessed to be here in

Brandon Burton (04:40.802)
Yeah.

Allen (04:47.482)
this community and and and particularly under this model. I I really can’t imagine doing it any any differently than the way we do it here now that we’ve we’ve been under this umbrella now for six years.

Brandon Burton (05:01.878)
Yeah.

So I mentioned before we hit record that a couple weeks ago I had Matt Pavarnik on the show at Myrtle Beach and talked about the new collaborative that they formed there in Myrtle Beach, and he referenced One Spartan Burg Inc. a couple of times in that episode. obviously hold you guys in high regard with the model that you have. And it it’s something for the right communities to look at and and see how you guys are executing and bringing everything together and having that that synergy and focus.

is to help further further develop your community. So you guys are you’re doing something right there.

Allen (05:39.608)
Well I appreciate that and appreciate Matt’s kind words as well. We are we are so happy that he’s in the state of South Carolina.

Brandon Burton (05:46.743)
Yeah. well on these Chamber of the Year episodes, what I like to do is spend the majority of our time talking about the programs that you guys submitted on your Chamber of the Year application. So we’ll take a quick break and when we get back we’ll dive into those programs and learn more about the impact you guys are driving there in Spartanburg.

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Alright Allen we’re back. As I mentioned before the break, we’re gonna dive into the programs that you submitted on your Chamber of the Year application. if you would just give us an idea what those what those programs are and then we can dive into them in a little bit more detail.

Allen (06:21.858)
Well, you know, it’s it’s interesting. I our vision plan one point zero, which is a five year community and economic development strategy, two point zero, which was a five year community economic development strategy. Now we’re developing three point zero, which is a five year community and economic development strategy. So 15 years when we’re done with three point zero. And it is eerie how well it aligns with the Horizons initiative. and when you look at redegree and and power up and edge, all three of those programs, I I

Brandon Burton (06:45.121)
Yeah.

Allen (06:51.792)
Align quite well with the industry’s vision for the industry, and then of course with our vision plan. And so, first, redegree. So, we have economic development house here as we spoke about. One of the things that we need to do in Spartanburg is diversify our economic development approach. Our our bread and butter is advanced manufacturing, but if you want to diversify your economic development approach, you need to raise your education attainment levels. And so the quickest way to do that is to engage those people.

That have some college and no degree. And we’ve discovered there’s about 55,000 people that started their higher ed pursuit and life got in the way. Somebody got sick in the family, there was a financial hardship, whatever it may be, they had to stop and they never really went back.

And that’s sad, but you can reverse that story and that’s what Redegree is doing. So thanks to a partnership with the Spartanburg Academic Movement and Movement Twenty Thirty, we launched Redegree less than three years ago and the scale has been tremendous. I say less than three years, it’s actually been two years and two months.

1,703 people are have inquired about redegree, but most importantly, five hundred and two individuals have re-enrolled, and seventy four have graduated either with a credential, associate’s degree, or a bachelor’s degree. And again, that’s a very short amount of time. we believe that we’re really hitting scale. And so we think about in any community, if five hundred new

Brandon Burton (08:30.974)
Yeah, that’s a funny.

Allen (08:35.562)
People were going back to college, that would be like adding a small institution in your community and having a freshman a freshman class. And so that skill, we also know that this population, if left to their own devices, has a 2% chance of returning to college. So if you’re doing if you’re doing that math, you know, 1700 people that have started the process and 500 have re-enrolled, you know, we’re all over 30% of

Brandon Burton (08:41.559)
Yeah.

Brandon Burton (08:55.34)
Wow.

Allen (09:05.442)
Actually re-enrolling. So that tells us that our interventions, our hand holding, we’re getting people across the line to re-enroll. And so that’s redegree. Under talent is Edge, which is our work-based learning program. We’ve engaged more than 120 employers. and since this thing kicked off two years ago, we’ve created 1,041 work-based learning opportunities. And that’s the new fancy way to say internships. but we believe that that’s in

Brandon Burton (09:10.657)
Yeah.

Allen (09:35.265)
incredibly important with seven institutions of higher learning. If we can ignite something in a junior or senior high school student and they can find applicable program here locally, we have a really good shot of keeping them. You know, if you’ve got that job at the end of the educational pursuit, you’re more much more likely to stay in the community. So delighted with the scale the edge has produced in a really short amount of time. And then power up power up

Brandon Burton (09:38.388)
Yeah.

Allen (10:05.218)
Was launched in April of 2023. We got some data through our visioning process. It wasn’t too good. Small businesses were not starting and growing at a rate comparable to our peers or on a national average. Furthermore, black-owned businesses were starting and growing at about half the national average, which sadly is a case all across South Carolina. And so, you know, chambers forever have been supposed.

Brandon Burton (10:29.496)
Allen (10:35.088)
Supporting small businesses, but we really wanted to do something differentiating and skilled. You know, not having a program where twelve or fifteen businesses went through it, give them a plaque, have a banquet, and celebrate what we’ve done to help small businesses. We really needed scale. And so we went to the county, and fortunately, the county had just gotten American Rescue Plan dollars. And they said, We believe this. We’re the best in the nation at recruiting big businesses. Our levels of investment indicate as much. But we want to be the best at starting and growing small businesses as

Brandon Burton (10:38.648)
Right.

Brandon Burton (10:57.832)
That’s right.

Brandon Burton (11:02.488)
Well,

Allen (11:05.038)
Well, so they entrusted us with a $6.5 million grant. we put our own resources with it, and since April of 2023, 2,538 small businesses have filled out intake forms. 66% have engaged, which means they have taken advantage of two or more of our offerings. And let me speak to our offerings. in three years, we’ve deployed $4.1 million dollars of grants and loans.

Brandon Burton (11:13.662)
Yeah, yeah.

Allen (11:34.881)
In the community. Talk about these are like 3.9% type products. So beating beating the private sector, these businesses would not be able to get that product in the private sector. 56 new small businesses have started. The small businesses we’ve been working with have created 234 new jobs. And this one’s a big one. We have been very successful at recruiting.

Brandon Burton (11:42.017)
Yeah.

Allen (12:04.844)
big businesses, but we would hear it all the time. Small businesses would come to us and say, hey, we want to do business with Corey Dr. Pepper. You know, we want to do business with Hintech. We want to do business with BMW Plant Spartanburg. But when you begin to unpack to them what that really requires and what they need to do, they are not even close to being ready. So what we did is we hired the recently retired supplier readiness person at BMW Plant Spartanburg and she has been helping small businesses

Get ready to do business with big business. And results are off the chart. So in three years, she’s helped small businesses secure $15.1 million in contracts with these big businesses. And so this whole power-up movement really is just starting, three years old, a whole team dedicated to that. So we’re very it’s excited about the potential that that power up brings.

Brandon Burton (12:38.7)
But

Allen (13:04.834)
small businesses all across all across Spartanburg County. We’ve actually had two hundred and there it is, fourteen hundred inquiries from twenty five states of small businesses that wanted to take advantage of power up and we had to say, you are welcome to do that, but you got to move to Spartanburg County.

Brandon Burton (13:12.696)
Yeah.

Brandon Burton (13:16.824)
Well

Brandon Burton (13:25.156)
That’s right. I love that. And man, what an impact. I think you said fifteen point one million in contracts to new local businesses there. And being able to have that money stay in the community versus going, you know, somewhere out of state or maybe overseas for some of those contracts. Who knows where they were fulfilling those contracts before? But that’s a that’s a huge impact in the community. And I love that with each one of these examples.

you have the numbers down to the exact number of businesses that inquired, new businesses that have started, the number of internships that I forgot what the new fancy word was for the internships, but the number of internships that were started or created and and the number of people with the the re-degree. So I’m curious how

how you went about finding the information for redegree to be able to see how many people there were in the community that had some college but not a degree associated with it. Where were you able to look for that that information and and pull that data together?

Allen (14:32.984)
Well, first of all, a a little a little tip, I guess if they wanna call it a tip, maybe it isn’t, but I I believe it is and I always talk to our team about this. You know, you mentioned specific numbers. Well, you know, one of my pet peeves is when somebody says, More than one thousand or over five hundred, you you don’t you don’t seem very credible. And so I tell our team all the time, like, five eight.

Brandon Burton (14:45.121)
Yes.

Brandon Burton (14:51.138)
Yeah.

Allen (14:58.496)
One thousand two hundred and eleven. Like I mean that that shows the hey we’re we’re real time we’re tracking this. So I I just I think you have so much credibility when you use the exact number. So thank thanks for pointing that out. We identified the the redegree number through a talent gap analysis with Lightcast. and we’ve done a talent gap analysis now every two years. they’re not cheap but but they’re well worth it because the talent market in your community is literally changing.

monthly. And so, you know, how can you come up with programs? How can you develop things like edge and redegree if if you really don’t know what the needs are, the opportunities are, the gaps are, so on and so forth. And so one of the things that they pointed out is, hey, you know, you got you if you’re trying to raise education attainment quickly, you got fifty five thousand people that already have some credits in their back pocket. that’s that’s the audience that that you need to be reaching.

Yeah.

Brandon Burton (16:00.183)
So I’m gonna go back to again with the the specifics that you shared. it it goes to tell the story too of the chamber and the impact that you’re making. When you can say that there’s been seventy-four graduates that have completed a a degree through the redegree program.

Those are households that are being changed. It’s life changing to be able to have a degree, to be able to further your career, to change the economic s situation for the families, and to be able to tie dollar amounts back to whether it’s the number of you know contracts that are being brought back through the power up program, it really shows that, you know, without the chamber, what would the community be like?

If if if one Spartanberg Inc. wasn’t there, it would be a huge void and you guys are making a huge impact. So I th the specifics and being able to show that direct impact are are huge. what are we missing with these three programs? I know, I mean, you you hit high level and I know you know you can

probably talk for an hour each on both of these, but what are some of those things that that really stand out as far as the the differences being made and the impact that you’re seeing through these programs?

Allen (17:21.272)
You know, we did we didn’t even speak on and because we didn’t include this as as part of our application and ma you know, maybe we should have, but but last year was a record year for us in terms of new investment, three point five billion dollars in new investment, one thousand one hundred and twenty four new jobs. So, you know, you talk about impacting people and families, one thousand one hundred and twenty four new jobs is is a good is a good measure of that. you know, another another

metric related to power up was our access to space initiative. And that’s not like NASA or going up in space. This is actually action access to physical yeah on the ground physical space. So you know all across America, you know, there’s different municipalities that have boarded up storefronts and and so on and so forth. And and so our access to space initiative, we engaged and again this one’s relatively new, but we engaged

Brandon Burton (18:00.994)
On the ground. Yeah.

Allen (18:21.082)
A lot of those landlords, and we said, hey, look, if if we were to get you a promising tenant and subsidized their lease for six months and then scale it down from seven to twelve, you know, would you be willing to upfit your building? and we’ve had great success in that regard.

Place 12 small businesses in storefronts that quite frankly have been idle for years. And so we see that gaining some steam as well. We’re about we’re about to build a little incubator village at the start of one of our trails in downtown. So think cargo containers with promising small businesses in it, and it’ll be programmed so you know with music and all kinds of different events, so people will be.

Brandon Burton (19:04.002)
Okay.

Allen (19:11.704)
driven to it. So access to space is is just a part of the the general overall offerings of Power Up Spartanbird.

Brandon Burton (19:23.072)
Yeah. I love that idea. The the whole access to space a while back I had a guest on the show and we talked about doing empty building tours to be able to get people out and

visualize the space in some of these empty buildings and but the approach that you’re taking, going directly to the landlord and saying, We can bring somebody to you, if you can make the building something that that could be worthwhile to to host a business in here, we can help make sure that, you know, you’re getting paid, you’re getting your rent and helping to to make that transition, I think, is a very smart way.

Allen (19:55.853)
Yeah, I I tell you y you mentioned people, real people and and and and stories and this is a great story. Puddin, P U D D apostrophe N. this is a guy that had a pudding business, all kinds of different flavors and there was a storefront that that hadn’t seen a tenant in years and it was is literally contiguous to

a a railroad that went right across the main street in one of our smaller towns and the train always, every day clogs traffic, you know, for twenty, twenty five minutes and so we talked to him about this space and I said, You you know, you worry about the the train? He said, No. He had a whole plan for when the cars get backed up by the train, they’ll have somebody out there in the puddin, you know, uniform with order forms, you know, basically cap

Brandon Burton (20:48.63)
Yeah.

Allen (20:49.75)
Customers. So I love that approach and I’m I’m glad we were able to activate that space in Duncan, South Carolina.

Brandon Burton (20:57.484)
That’s awesome. That’s like it’s just like a drive-thru line, right? You just go out and take your order like you’re at Chick-fil-A or something. So Yeah. That’s right. That’s right. I love that example. so what I I like asking on behalf of those listening who are interested in taking their organization up to the next level.

Allen (21:04.258)
Well, but and you didn’t choose to be there. So you’re you’re captive.

Brandon Burton (21:23.414)
What kind of tip or action item might you share with them as they strive to accomplish that goal?

Allen (21:29.676)
Well, I’m humbled that you would ask that question. I mean, we we’ve got a long way to go here, but I I’ve learned I think the difference between good organizations and great organizations in our industry are those that have left activity and moved to performance. You know, we’re not we don’t we don’t well we don’t even have a golf tournament.

we’re not talking about attendance at last month’s event was up. You know, we’re not saying we have more golf tournament sponsors and things like that. That’s those are activities that support the organization, which are important, but you you need to move to performance metrics that support the community. And you know, I I you know, we have that conversation all the time in this building, you know, w

I is this initiative really about, you know, supporting our organization or is this really about supporting our community and the people that live in it and the businesses that are hoping to thrive here? And I understand, you know, you gotta put you gotta put fuel in the tank, you gotta have gas in the car, you gotta drive revenue, understand all those things. but but less of this and more of that and the revenue will come.

Brandon Burton (22:43.446)
Yeah. In fact I just last week did a presentation on that very thing at a chamber conference and we talked about those events and programs often they can be that b to using the engine analogy, kinda like the pull string, you know, think of the lawnmower, i it’s that that initial effort, but then after that you have to show your value, you have to be able to tell the story what the chamber’s doing, drive the impact, and the revenue comes, the sponsorship comes, all those things come.

But like you said, less of less of those things and more of those impactful things that are gonna really make a difference. So I love that you put that out there. I like to ask everyone I have on the show as well about your outlo outlook for the future of Chambers. How do you see the future of Chambers and their purpose going forward?

Allen (23:19.426)
That’s right.

Allen (23:34.595)
That’s a great question. because it’s

We’re in this rapid time of of change and you know, I can I can speak on behalf of of this organization and I and I know that this is the case across the country. You know, those of us in in high growth areas, you know, it’s it’s become very challenging because, you know, you’re viewed it’s a perception it’s not true, but you’re you’re viewed a as the entity driving all the growth and growth is bad.

And so it’s just interesting. Yeah, well exactly. And, you know, in in the book of Revel Revel Revelations it talks about what’s up is down, what’s down is up. And these days seem that way sometimes when you’re when you’re literally

Brandon Burton (24:10.328)
Until it’s not happening. Yeah.

Allen (24:24.946)
defending the creation of jobs. so it it’s a challenging time to to be in this industry, but I think that also speaks to the essential nature of what we do as well. I mean, we we serve the people whether they know it or not. I mean there are thousands, literally thousands of people in our communities that benefit from the work they do, whether they they like us or not, or whether they

know that our work has benefited.

them and their families. I think also think the future of chambers, particularly the standalone ones that don’t have, you know, maybe they don’t have economic development or tourism, it’s in advocacy. I really believe that’s where their relevancy is because you’re in a unique space. You know, if you’re not going to be the voice of business and then who is? And that can be pretty scary because taking a position on an issue is going to win you some friends and it’s going to win you some enemies. But progress never comes without criticism.

criticism and so you can’t be afraid, you know, to get in that space. at the end of the day, you’re the business business community’s only hope. And that’s the way that’s the way I I look at it. You know, I have a I have a little poster that says three hundred and eighty one thousand.

That’s the population of Spartanburg County. That’s I have 381,000 reasons to to do what I do, and and our team thinks about it the the same way. And so, you know, it’s gonna change, the work’s gonna ebb and flow, the external conditions will change, but the essential nature of our organizations I think will remain a constant.

Brandon Burton (26:08.472)
Well, to your point, when you’re helping to spark the the ideas for two thousand five hundred and thirty eight businesses and help stand up fifty six new small businesses and create two hundred and thirty four new jobs and help connect fifteen point one million in contracts with some of these bigger companies. I would argue that

lot of the people in the community don’t know the role that the chamber has to do with that, but it’s driving income into their homes, into their households, it’s creating jobs, it’s providing a lifestyle for them that they wouldn’t have otherwise. So you guys are are making a huge impact, whether or not the average person in the community knows it. But I I think that’s a a great, great response to the future of chambers and need to be driving that growth and in employment.

Helen, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect and learn more about how you guys are doing things there at One Spartan Berg Inc., where would you point them and what would be the best way to connect?

Allen (27:18.158)
Sure. we and again I I’m happy to help. We we don’t have all the answers, but if someone reaches out, maybe we can figure it out together. my email address is asmith@onespartanburginc.com. That’s onespartanburginc.com, not the number. and my phone number is 252-327-0069 and I welcome any feedback, questions, comments, be great.

Brandon Burton (27:48.96)
That’s perfect. We’ll get it all in our show notes and make it easy to connect. But this has been great having you back on the show for those interested in going back and checking out some of the previous episodes.

Allen was on back in episode 136 as a Chamber of the Year finalist when they won Chamber of the Year in in 2021, and also back in episode 107, so back in the early days of the podcast. But he always brings great value to the show. So it’s been a pleasure having you back on today. Thank you for setting aside some time and sharing these great programs and impact that you guys are driving there in the Spartanburg area. Appreciate it.

Allen (28:26.676)
Absolutely. Thank you for the opportunity. And I and I hope I’ve improved each time. I d I don’t know, the jury may still be out.

Brandon Burton (28:31.992)
Leave it to the listeners to find out.

Allen (28:36.78)
That’s right.


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2026 Chamber of the Year Finalist-Murray-Calloway County Chamber with Michelle Bundren

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Below is an auto-generated transcription. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Brandon Burton (00:01.026)
Hello, Chamber Champions! Welcome to Chamber Chat Podcast. I’m your host, Brandon Burton, and here on the podcast, I introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode in our 2026 ACCE Chamber of the Year finalist series. And today we’re joined by Michelle Bundren, President and CEO of the Murray-Calloway County Chamber.

Michelle is a respected chamber leader with more than 11 years of experience in the industry and a strong background in business management. Michelle made history as the first female president and CEO in her organization’s 99 year history. Her leadership has earned national recognition, including ACCE certified chamber executive designation, a distinction held by only a small percentage of chamber professionals nationwide, as well as a four star accreditation.

The U.S. Chamber of Commerce. She’s helped lead the award-winning chamber work, including bringing home ACCE’s National Chamber of the Year honor in 2019 and continues to invest in leadership, workforce development, education, and regional collaboration across Kentucky and beyond. But Michelle, I’m excited to have you back on Chamber Chat Podcast, especially under these circumstances. It’s very exciting and big congratulations to you and you and your team.

But I wanted to give you an opportunity to say hello to everybody and share something interesting about yourself so we can all get to know you a little better.

MIchelle Bundren (01:34.558)
Sure. Well thank you so much for having me back. Obviously we’re we’re really excited to be a finalist again. it’s been what six years. so it’s been a fun and exciting s you know, six years since then. I think just interestingly, I’ve been married for twenty-two years. my husband and I both graduated from Murray State University. We have three children, fixing to be a senior in high school, which is an interesting time.

Brandon Burton (02:04.92)
Yeah.

MIchelle Bundren (02:04.991)
and have a fourteen and twelve year old. So we have teenagers in our house. So I not only do you know work, but obviously that’s a full time job in itself as well. So that’s my season of life. We’re busy with them and we have two miniature dachshunds. We’re huge dog lovers. so we we we stay busy, what can I say?

Brandon Burton (02:25.986)
That’s right. That’s right. I’d forgotten how close our our kids line up pretty closely. We just had one graduate and and we’ve got a a twelve and thirteen year olds so that are still at home. But very good. Well tell us a little bit about your chamber, give us an idea of the size, staff, scope of work you guys are involved with, budget, just kind of set the stage for what you guys are doing today.

MIchelle Bundren (02:54.157)
We are in the far western part of the state of Kentucky. So if you look at us on a map, think far west Kentucky, down in the corner. Our population is about 40,000 in the county. We are anchored with Murray State University, which has made some national headlines over the years with players like Jaw Morant, who’s now in the NBA. And then last year our baseball team made it to the College World Series. So we loved being on the national on the national stage.

Through sports a couple times. Our chamber, we have about 450 chamber members. We represent about 12,000 employees through through that count of businesses. We have three full-time staff and average around a $350,000 to $400,000 budget annually. So Murray, Kentucky itself has been named friendly small town in America, and we were just recently named for

friendliest small college town in America. So we have a lot of national attention for being a small friendly town. and so the chamber’s really excited now to be putting ourselves back again on that national stage.

Brandon Burton (04:08.605)
That’s cool. I love all those opportunities to be able to be on the national stage and be like, that’s us, that’s our town. That’s cool. That is very cool.

MIchelle Bundren (04:15.495)
Yeah, we’re excited. Yeah.

Brandon Burton (04:20.28)
For those listening, if you’re curious and going back in time and and checking out the first episode we did with Michelle, it was actually episode thirty-three as a a Chamber of the Year finalist in twenty nineteen. So that that may be interesting to go back and look at. That was the first year that I did these interviews as the Chamber of the Year finalist. So yeah, come a long ways.

MIchelle Bundren (04:40.399)
okay.

Brandon Burton (04:45.612)
So with these episodes, I like to spend the majority of the time talking about the programs that are submitted on the various chambers applications for Chamber of the Year. So we’ll take a quick break and when we get back, we’ll dive into that and learn more about the impactful work you guys are involved with.

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Brandon Burton (05:04.35)
All right, we are back. As I mentioned before the break, we’ll dive into the program that you guys submitted on your Chamber of the Year application. if you could tell us what what the program is, kind of where the I always like knowing the origins and of course the impact that it’s making in your community.

MIchelle Bundren (05:24.613)
Well, you know, in twenty twenty one we just got through COVID, which was fine. You know, we we won in twenty nineteen, we’re on a high and then twenty twenty and twenty twenty one kinda just took everybody. Yeah.

Brandon Burton (05:29.037)
Yeah.

Brandon Burton (05:35.394)
Flat line. Yeah.

MIchelle Bundren (05:37.746)
We realized through those two years that we really weren’t able to help small businesses as much as we’d hoped because we didn’t have a foundation, we didn’t have a five one C three arm to support with other things and ways. so we created it and kind of put the paperwork in motion in twenty one and really started it in twenty twenty two.

Brandon Burton (05:46.99)
Okay.

MIchelle Bundren (06:00.05)
The last two years though we’ve really seen a growth in investments from businesses, really convening people around the table on workforce programs and solutions, and really seeing an excitement around some of our workforce programs. so our synopsis that we put in was about our foundation and the work that we’re doing through the foundation, which is our five one seed three arm. And we decided that our mission starting out with that interest to introduce and educate students.

Brandon Burton (06:26.494)
Right.

MIchelle Bundren (06:30.203)
On opportunities they have to stay local if they decide to have a career here in our region, primarily in our county and city. So that’s what we did. It’s some low-hanging fruit programs of particular that would really help get students to know more about what opportunities are available here. We had some great chambers across Kentucky to be great mentors to us, you know, larger chambers.

Brandon Burton (06:50.592)
Yeah.

MIchelle Bundren (06:59.913)
larger resources we got for them and kind of hear what they were doing and we started for eighth grade career exploration with them called Spark because we wanted to spark a career interest in a student maybe and how to make it stay here local. We introduced that to two school districts. Now we have four school districts attending it’s over 500 students that are involved in coming and we have over 30 businesses about 40 businesses sitting up with about

Brandon Burton (07:00.814)
Yeah.

Yeah.

Brandon Burton (07:13.686)
Yeah.

We should have some.

MIchelle Bundren (07:29.843)
90 plus experiences that they can get introduced to career opportunities happening here in our region. We also started a teacher externship program, which is called Lyft Leadership Initiative for Teachers. We take teachers from each school district, we have two here, and put them through an externship program where it helps them get resources they need and connections they need with businesses. And then we help them better be better prepared to go back in the classroom.

Brandon Burton (07:40.43)
Well very much the actual eighth one.

MIchelle Bundren (07:59.716)
To prepare their students for careers in the future. We’ve seen some amazing conversations come out of that. one of them connected to the hospital and has now created this program and shadowing with some of their students and class, you know, their classes can go to the hospital and it’s really created a great partnership that they never would have had without the connection that we helped create through that program. and then, you know, there was partnership on a with our university on a kind of

Brandon Burton (08:25.275)
Yeah, okay.

MIchelle Bundren (08:29.609)
Of an after-school program for females interested in engineering. That was all an exciting idea that came out of the class that’s now coming to fruition. That we just really helped connect the people and then got out of the way and let them create kind of those connections and furthering students’ opportunities. So that’s some of the exciting outcomes. And then even just through our Spark, one of our school districts only had 10 to 15 students going into our area technology center, which is where they learn about trades, electrical.

Brandon Burton (08:45.688)
Mm.

MIchelle Bundren (08:59.559)
plumbing, welding, things like that. After our program, the year the next year they had over a hundred students enrolled in the program, you know, from ten to thirteen. so we’re really educating and introducing students to those opportunities. We’ve been seniors, high school seniors, we reach about four hundred of those a year, getting them ready for the jobs that they could get in May in May if they don’t know kind of what their career path is. So we’ve had lots of successful programs. I only see them growing

Brandon Burton (09:04.436)
Yeah, sure.

Yeah.

MIchelle Bundren (09:29.679)
And our investors have grown the past two years. We had just a handful, and now we have, you know, probably twenty-five investors and people around the table helping us make these decisions. So it’s been very exciting and been something I’m very passionate about the last couple years.

Brandon Burton (09:43.567)
I love that. So I I was gonna come back to that and ask about the the funding side of the foundation because as you notice through COVID, the impact that a foundation can have and if you’re positioned right to be able to deploy those funds in the community. so aside from grants, are you I I assume you’re you’re going after grants for some of this as well. but what’s the positioning like for the

to try to find the funding to get people to invest in the workforce development throughout your county.

MIchelle Bundren (10:19.067)
We actually have had no grants so far. This is all Yeah. It’s all been funded through business local business leaders. You know, we really convened them to the table to hear what their issues were. It was, you know, we don’t feel like students are prepared for the jobs that we, you know, have. And then we convened with the schools and it was like, What are you seeing? and really brought both to the table. we meet about once a quarter now, bringing just various industries together.

Brandon Burton (10:22.277)
really? Okay. Very cool.

MIchelle Bundren (10:49.589)
And really they’ve all stepped up to invest. we raise about fifty thousand plus annually through them currently to manage and kind of organize our programs. Plus we have sponsors, additional sponsors that help lead the different programs as well. So we’re running a pretty strong budget so far to to do these kind of year over year. Yes, we’ll be looking at grant opportunities to really increase our programming and really help us be more.

profitable right now kind of just funding the work that we do currently but they’ve all are invested and eager to help go get other businesses involved because we really have shown them and the return on investment that they really are getting work done for the money that they’re putting in and it’s impactful to the students. So that’s been very exciting.

Brandon Burton (11:21.229)
Yeah.

Brandon Burton (11:44.151)
Yeah, no, that is that’s great that you haven’t had to go after grants yet, but obviously opportunities there. so you have these investors that invest in the foundation, but then you mentioned with each actual event you have individual sponsors that help make those events come together. So th there’s additional funding that comes into that. So that’s great. so you you talked about gathering them together at the table from

MIchelle Bundren (11:48.039)
Not yet.

Brandon Burton (12:13.826)
the different employment sectors in the schools. So I’m c I’m always curious from the schools. Who are you getting? Is it the superintendent? Is it those who are involved with writing the curriculum for the schools? certain teachers, how how do you go about getting that side to come to the table?

MIchelle Bundren (12:32.935)
So we c first convened our guidance counselors and ’cause you know, businesses were saying students aren’t prepared. So we went to the schools and said, Hey, businesses are saying students aren’t prepared you know, to which they would say we are preparing them.

Brandon Burton (12:40.973)
Yeah.

Brandon Burton (12:49.041)
Right.

MIchelle Bundren (12:49.437)
So we created sort of what we call a roadmap. Okay, where K through twelve are they receiving some kind of workforce connection or education? And so we looked to see where those holes were. That meeting was with guidance counselors. So we saw eighth grade was a great opportunity, juniors and seniors were a great opportunity. and then our teacher program really hits K through twelve. so those were kind of how we figured out the strategy of programs and initiatives.

And where to hit. Our board for our foundation is made up of the assistant superintendent at one school district, and they’re very much involved in the curriculum. Actually, I got an email last week asking them to for us to come look at a new software program and curriculum they’re looking at because there’s a whole engagement on business community resources, and they want us at the table in that conversation. So that’s been encouraging. So, yes, we discussed current.

Brandon Burton (13:43.798)
That’s awesome.

MIchelle Bundren (13:49.321)
curriculum. They went with us on our DC fly in last year to meet with the US Chamber. We’re very impressed by

they have a four chambers, you know, for education partnerships. and our superintendent and our assistant superintendent went on that trip. So th that’s who’s at the table when it comes to the to the school district. So that’s been really great to have the leadership at the top adjusting and knowing what’s going on throughout the schools.

Brandon Burton (14:04.362)
Yeah,

Brandon Burton (14:22.018)
So you had mentioned one of these programs that has come out through the foundation was this teacher externship. I d I find that to be very curious. I’d like to learn more about what that looks like and how you get the teachers in the businesses and what the how is that structured.

MIchelle Bundren (14:39.027)
we met with a couple teachers who were a little bit jealous of our leadership program. You know, they couldn’t come to stuff because it’s kind of during the day. And you know, we heard from them, you know, we would love something similar. And then we’d heard from the business, you know, and this kind of foundation board, you know, we need to reach kids. And so we were like, well, why don’t we create a teacher program? we looked at some other models and the teacher externship we created was basically they apply and we took

Brandon Burton (14:46.166)
Yeah.

MIchelle Bundren (15:08.681)
Take you know, several the same amount from each school district. And K through twelve industry, any kind of subject matter.

And the sponsorship covers the substitute teacher for the day so that the school district doesn’t have to worry about that. and then all the program materials and the transportation and all that is raised through sponsorships. so the businesses are engaged. At the end of it, we have a business education round table where we talk about what they learned and then get feedback from both. but basically it’s five sessions. We do an initial session to get to know them and talk about the resources and things.

things that they need to get out of the program. And then we connect them throughout the next few months to businesses. We take them to our manufacturers, we take them to the hospital, we take them to different industry sectors. And and the conversation is careers. what all careers are available, what talents and passions do they need to help connect their students, you know, with the interests that maybe, you know, they have of that talent. and so that’s kind of how we structured it.

Brandon Burton (15:50.99)
Yeah, so

MIchelle Bundren (16:17.553)
And then the substitute teacher thing has been critical because it’s already hard for the already. so the fact that we help the sponsorship help study that it’s been really

Brandon Burton (16:20.078)
Yeah.

Brandon Burton (16:27.625)
Yeah, I could see that being a little bit of friction of well, who’s gonna cover for me when I’m gone, right? but I also wondered if if it might take place during the summer sometime or you know, but they probably want to do it when they’re being paid. I don’t know, there’s all the different nuances to it, but

MIchelle Bundren (16:30.734)
Yes.

MIchelle Bundren (16:45.051)
We kinda line it up with our business series with our chamber. So they attend our our lunches. you know, they get to meet and hear from and those and then they elect a class leader. So when they graduate, it’ll be that last

Brandon Burton (16:48.365)
Yeah.

MIchelle Bundren (16:58.339)
I think it’s our November lunch. They s we have a class person come and speak and talk about their experience and what they learned and we give certificates and and all that. So we really have tried to give them that platform at even our chamber events to get their voice because they want to feel heard, you know, as educators. Sometimes they feel tucked in the classroom and they are key leaders in our community and and the chamber’s really been able to bring them out and help them get the exposure and attention they need.

Brandon Burton (17:25.804)
Yeah. And I assume that the the end outcome is having them promote these different job opportunities throughout the community to their students in the classroom. So as they talk about the things that they learned, what kind of things are they sharing that they take back to the classroom or what what are some of their takeaways?

MIchelle Bundren (17:47.058)
Sure. So a lot of the students really kind of know what their parents do. You know, so taking the teachers to the manufacturing facility, for example, and hearing that, you know, maybe they hear from their students that mom and dad work on the line or, you know, whatever, they don’t know that there’s a whole administrative team or a whole HR team or logistics team. so what they’re hearing from our businesses is and even in healthcare, you know, there’s a whole administrative side to it. There’s you don’t have to

Be a doctor, there’s nurses, and then there’s radiology, and there’s all these different skill levels and jobs out there that the teachers themselves didn’t even know exist. and so if they go out of the classroom and actually experience it and hear from it, they leave with connections and resources for the students. Maybe there’s internship or job shadowing opportunities that now they know about and have seen and heard and have the connection to the HR manager or whatever, they can now go back in and help their students connect.

To those opportunities and connect to those businesses. We’ve seen a lot of success. I know our next step will definitely be connecting more job shadowing opportunities, which will be critical to have the teachers and the schools involved in that. But that’s some of the things that we’ve heard is, you know, you know, they don’t have the resources or know who to contact sometimes to bring in guest speakers to their classroom. And now they’ve said they have a lot of people, business, you know, now that we’ve created that connection, they have those expertise.

Experts coming into their classroom, or they’re creating their own kind of externship with their students where they’re taking a handful who are maybe interested in healthcare and now connecting them to the radiology department. I say that because that’s one particular area of need we have here in Murray is radiology. Now you see the scholarship opportunities that maybe the the students see.

Brandon Burton (19:33.838)
Yeah.

MIchelle Bundren (19:46.784)
didn’t know about and now this the teachers have all that information that they can bring back in the classroom to help one on one champion their students to pick a career path that’s perfect or the best fit for them. and so that’s been a a huge outcome for us is just having people they respect and love, the teachers, be a role model for them in kind of shaping their future.

Brandon Burton (20:10.734)
So when I was growing up, my dad was in pharmaceuticals. So he was always coming home talking about the new drug that he was pushing, you know, that he’s selling. So when I was in third grade, we did the whole, you know, what do your parents do for work? And all I knew is that my dad sold drugs. So that that spurred a a phone call home. And I’m glad that I got other exposure to other industries so I didn’t have to follow

MIchelle Bundren (20:29.021)
I’m sure.

MIchelle Bundren (20:35.259)
That’s good. Yeah. So I’m sure that was very interesting for the teachers to hear.

Brandon Burton (20:36.736)
Yeah.

Brandon Burton (20:41.6)
Right. Yeah. Yeah. So but yeah, having that exposure to the different opportunities is is so crucial because you’re right. Most of them only know what their parents do. And even at that, they don’t really know the extent of what it is that their parents do. They just know what what gets shared and what what gets talked about in the home. is there anything else from the foundation that you want to highlight and make sure that that you get to shine some light on?

MIchelle Bundren (21:11.349)
I just think if you have if your chamber hasn’t gotten into workforce development work, it really is rewarding and it really is what businesses need. you know, we talk a lot about succession plans and in our community and business, and it’s really an investment in your future to make sure you have that workforce talent developed for the future. I know a lot of times us chambers, we like to do promotion and ribbon cuttings and celebrations. and this is kind of the lesser sexy work, I guess, that you could call it.

It but it really is the most critical for our community that their businesses are preparing for the future workforce. And so that’s been really big for us to help kind of get our businesses to understand what we’re doing to help that this really is a business issue. instead of us just wanting to be in the schools all the time. You know, it’s really a long game plan and strategy.

Brandon Burton (22:00.217)
Yeah.

Brandon Burton (22:08.478)
And I like to think of it as the workforce development is really what changes lives of the individuals that are going to be the employees, but also the employers and the impact they can how they can better serve the the community and be more of an impact themselves throughout the community. So it’s important work. so I like to ask for those listening for a tip or action item to

Help those listening who want to take their organization up to the next level, what might you offer for them?

MIchelle Bundren (22:43.483)
Hmm, trying to take it up to the next level. I think one thing that’s been critical for us and it’s been really not easy, even with our board, you know, we used to kind of sit here at the office and wait for business to happen or come to us. and really it’s a shift in our organization. You know, we are out and about a lot. we’re not sitting here waiting for phone calls. We’ve kind of invested in technology as much as we can to be present.

or available through technology, you know, either ring camera or, you know, phone, laptop, all those things. But the idea for us is if we’re not out connecting with people or or doing something, you know, that’s the best use of our time is to be out doing something, not sitting here at the office waiting for a phone call. that’s taking a shift because you know I think sometimes people they’re not in the office, they’re not working.

Brandon Burton (23:40.782)
Yeah.

MIchelle Bundren (23:41.318)
That’s definitely not true. And that’s for a small town like us, it’s a shift because that’s not the model that we’ve had for ninety nine years of business. but for us it’s we’re known for those connections. We’re known for who who the company we keep used to be a tagline of ours way back in the day. and so I really do think that we you’ve gotta kinda think bigger picture with with some of the work that we’re doing for small chambers, one staff, two staff, three staff.

it’s don’t just sit there in the office and kind of feel like you have to man the office. Get out there and build connections and make things happen. and that’s what we’ve seen a lot of success with the last couple of years.

Brandon Burton (24:24.856)
Yeah, I think that makes a lot of sense, but it is a perception shift to be able to get that imaging out there and and part of that, I mean, social media can be helpful with that when you can show your members what you’re doing and that you’re out connecting with others and and doing all that. well, Michelle, you may remember from last time, but I like asking everyone I have on the show about how you see the future of chambers and their purpose going forward.

MIchelle Bundren (24:55.489)
god I yeah, you sent me this and I was trying to think about it. and we talked about it a little bit, but I think just the idea that chambers just host parades and festivals and events y and and things like that are really not the future of chambers. It’s definitely

convening conversations. We’re we’re great greatly positioned for that because we’re kinda neutral politically and local government, business, education, you know, nonprofits. We work a lot with nonprofits and we’re kind of greatly situated to really convene conversations around critical issues. and you really as a chamber have to kind of put yourself there and really step out and lead in that in that way and kind of make yourself

Hey, I want to be at the table of this. Like let’s put get the chamber at the table. Cause a lot of small chambers I work with, ’cause you know, I’m really connected to ones in Kentucky, they’re bored and their community doesn’t view their chamber as an organization that can do more than just ribbon cuttings or more than just a celebration, like I said.

Brandon Burton (25:50.744)
Yeah.

Brandon Burton (26:07.052)
Just crazy. Why are you on the board then, right?

MIchelle Bundren (26:09.121)
I know. they just like it to be on the resume or they’re just happy with what what’s always been. but and then sometimes they’re nervous. I get that. I think when they think policy, they think politics and it’s messy and

But really that’s that’s the future is sitting at the table with community leaders, helping solve problems, and you know, making sure the resources are there and any role the chamber can play in helping connect or bring people around a critical issue is really important. there’s always things going on and I think sometimes we’re like, Well, what does the chamber think about it?

It’s sometimes that’s a great question and we should have a voice and sometimes it’s a situation we can stay out of. but the fact that they’re asking our opinion or asking us is means that they value what we do and who we are, ’cause we are the business community. We’re the voice of business. and so we we don’t take that lightly. but we’re so much more than just, you know, meeting for fellowship with the board and eating of lunch together and

you know, me having an event, it’s it’s definitely more than that. And so if you can as a chamberleader, and I’m speaking with small chambers here, really help your board cast a vision for being more, then that’s a really big deal and a really step a big step forward for them.

Brandon Burton (27:34.156)
Yeah, absolutely. I love that answer. Michelle, I wanted to give you an opportunity to share any contact information for listeners who might want to reach out and connect and learn more about how you guys are doing things there at the the Murray-Calloway County Chamber. Where would you point them and what would be the best way to connect?

MIchelle Bundren (27:51.881)
Sure. you can always email me, michelle@mymurray.com. I you can call our office 270-753-5171. But definitely email. I’ll get it on my phone and all the places. So I I stay pretty connected to that.

Brandon Burton (28:19.592)
Very good. We’ll get that in our show notes to make it nice and easy. But I think it’s fantastic that you guys are putting in the work to be selected as a Chamber of the Year finalist again. And I wish you guys the best of luck.

MIchelle Bundren (28:34.088)
Thank you. I really appreciate it.


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2026 Chamber of the Year Finalist-El Paso Chamber with Ricardo Mora

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Brandon Burton (00:01.109)
Hello, Chamber Champions! Welcome to Chamber Chat Podcast. I’m your host, Brandon Burton, and here on the podcast I introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode in our 2026 ACCE Chamber of the Year Finalist series. And today we’re joined by Ricardo Mora.

President and CEO of the El Paso Chamber of Commerce. Ricardo has built a dynamic career in the intersection of entrepreneurship, regional development, and cross-border collaboration, launching and managing ventures across real estate, telecommunications, venture capital, and hospitality. Now leading the El Paso Chamber, he’s focused on strengthening binational relationships and advancing the borderplex region as a hub for innovation, commerce, and economic growth.

With deep roots in interconnected economies of El Paso, Las Cruces, and Ciudad Juรกrez Ricardo brings a unique perspective on what it takes to build opportunity across borders. He uses the chamber’s platform to foster collaboration, support business growth, and position the region as a competitive center for trade and investment. Beyond his work with the chamber, Ricardo has also supported STEAM education and workforce development.

Development through Fundacion Axcel AC helping prepare the next generation for jobs and industries of the future. Fluent in both Spanish and English, Ricardo is a connector, advocate, and community builder dedicated to creating partnerships that drive long term prosperity for the region. Ricardo, I’m excited to have you with us today here on Chamber Chat Podcast. Congratulations to you and your team for being selected as a Chamber of the Year finalist. I’d love to give you an opportunity

To say hello to all the listeners, and if you would, to share something interesting about yourself so we can all get to know you a little better.

Ricardo Mora (02:01.87)
Well, thank you, Brandon. It’s we’re very excited and thrilled to be part of the finalist for this your great award. Just being a finalist to us is has meant so much to our team. We’re we’re just thrilled to to our existence being part of it. And something interesting about myself that I’d share with you that might be unique is that being part of this cross-border community is is quite different than most would understand.

Brandon Burton (02:09.404)
If you have the save those two pieces, too much.

Ricardo Mora (02:29.942)
And I actually lived in Mexico, which is a five minute drive across the border for about thirty five years and commuted back and forth to school. And this is both communities are really tied by the hip. So that’s come kinda something unique that some people don’t understand. That when you live on a cross border community like El Paso and Ciudad Juรกrez, it’s the same thing. All that that really is between us is a couple of just a bridge. You get right across and have lunch in one country and have

Brandon Burton (02:56.811)
Yeah.

Ricardo Mora (02:59.8)
Dinner in the other one. So that’s something cool about this this area and about myself.

Brandon Burton (03:05.193)
It’s blown me away as I’ve gone through El Paso, you know, multiple times that you can just look out your window as you drive by. You see Mexico right there. And it very it is very close and very much a cross border town. So I I’m sure the work is very much unique to you guys versus other in other places in the country.

Well, if you would tell us a little bit more about the El Paso chamber, help give us an idea of the size of the chamber, staff, budget, scope of work you guys are involved with to kind of set the stage for our discussion today.

Ricardo Mora (03:42.529)
Sure. So the El Paso Chamber is a 127-year organization. it has been here through since 1899. we currently run a staff of 17 folks on our team, and they’re all high, effective leaders, really hitting on all all cylinders. our annual budget is around 2.6 million dollars, and and we service the cross-border community. So the chamber unites businesses, government, and

Brandon Burton (04:09.333)
The change is

Ricardo Mora (04:12.054)
and community leaders who advocate for growth, champion innovation, and create sustainable prosperity across our entire region. And we do that through three main pillars economic development and innovation, public policy and government relations, and infrastructure and transportation.

Brandon Burton (04:13.215)
Is it here?

have an innovation and create sustainable.

Brandon Burton (04:30.837)
I just want to

Very good. It sounds like you’ve you’ve you’ve given that presentation a few times, right? Of what the mission of the chamber is and those pillars and that that work you guys are involved with. Can tell it’s part of your being.

Ricardo Mora (04:46.542)
We’re all it is, it is. It’s so important to know what you’re doing and where you’re going. We love it.

Brandon Burton (04:52.661)
Yes, absolutely. Well, that definitely will help set the stage for our discussion today. As we do these Chamber of the Year finalist series, we like to spend the majority of our time talking about the programs that were submitted on your Chamber of the Year application. So as soon as we get back from this quick break, we’ll dive into those programs and learn more of those details.

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All right, Ricardo, we’re back. As I mentioned before the break, that we’re gonna dive into the the two programs that were on your chamber of the year application. I know one of them has to do with the infrastructure project with the the Bridge of the Americas. Would you like to start there with that project or that program and tell us what it’s about and what all it involves?

Ricardo Mora (05:35.983)
Of course. Of course. So in our community, here in El Paso, Texas, on the Texas side, we have three ports of entry that allow commercial capacity to cross back and forth for production. Our community is known for manufacturing and logistics heavily. There’s 350 manufacturing facilities, 70 Fortune 500 companies here, and

So it’s it’s a it’s a big thing for us as we understand commerce in our community or cross border trade is equivalent to commerce. So as the Chamber of Commerce for El Paso, we believe in cross border trade. And every minute that trade does not get through a cross border entry, it really hinders our entire economy, it locally and also on the national level. So I’ll take you back a little bit.

And the Bridge of the Americas was a port that was started. It’s it’s about sixty years old. It is a federal bridge, it is owned by the federal government, it is owned by the general services administration, and like all ports of entries, they are it’s administered by CBP and Homeland Security. Those are the folks that are there day and night. through the Biden Bipartisan Act, there was seven hundred million dollars allocated close to five years ago.

For modernization of this particular bridge and others across the country. There was a bill that passed for about $3.4 billion, and one of our bridges got selected to be modernized. Although last year, through a record of decision by the General Services Administration, there is a formal record of decision to remove commercial traffic from this Bridge of the Americas. And this Bridge of the Americas today is still operating.

it has car vehicles that go north and they go south. it has pedestrians that cross both ways. And it also has cargo that goes to the north and then cargo or or empty trucks that cross southbound for our production model here in in in El Paso and Ciudad Juarez. And for us, when we understood that the record of decision was to remove commercial traffic, this particular port has six booths.

Ricardo Mora (07:58.233)
Where trucks drive up and there’s six inspection booths. if we look at the next bridge we have, it’s called Zaragoza Isleta, and that one has eight, and that is on the east side. And there’s a farther booth that is a brand new bridge called Tornillo. that one has three, but one only operational. It’s about 60 minutes to get there. And on the Mexican side, there’s hardly any infrastructure. So it’s a future project. If you add those 15

Areas where trucks can take their paperwork, deleting or eliminating the ones at Bridge of the Americas at six really hinders us close to 40% reduction of our capacity to cross goods. And that is when the chamber said, listen, we really need to step up and understand that cross-border trade is commerce in our community. And there’s many lives that depend on this.

So for every three jobs across the border in Ciudad Juarez, Chihuahua, Mexico, there’s one job on the El Paso side. That is about a hundred and ten thousand jobs that will be affected by this d record of decision if it comes to fruition. So from the chamber perspective, it’s been a difficult challenge for us, but we also represent many businesses. We have over seven hundred businesses that rely on us that really come together.

Brandon Burton (09:15.063)
I don’t know.

Ricardo Mora (09:23.648)
And and and we are vocal for them to allow them to have a voice at the local, state and federal level. So we’re very concerned about competitiveness as most chambers are across the country. Currently, El Paso is at about sixty seven percent of the national per capita income average. If we move back about thirty years ago, El Paso was one of the lowest cities per capita income in the nineties.

Brandon Burton (09:29.857)
Yeah.

Yeah.

Brandon Burton (09:53.577)
Yeah.

Ricardo Mora (09:53.577)
And removing this commercial capability of an infrastructure that’s existing, it’ll make our city less competitive. when we started studying the process, we learned that the record of decision states that GSA did not take into account the positive or negative effects of removing commercial cargo to the trucking industry, to the manufacturing industry.

Brandon Burton (10:10.583)
GSA did not have negative.

Ricardo Mora (10:22.422)
Or to businesses. It states it on the NIPA study, a very small study that they did around the bridge. And they said this did not include an economic impact study, but could be done at a different time. So, as understanding what we’re doing to the chamber, we’ve commissioned a full-blown economic impact analysis study that we believe it’s an independent study will show the negative effects of removing.

Brandon Burton (10:25.481)
All right, so I’ll tell you.

Ricardo Mora (10:50.902)
40% capacity to our competitiveness as a region. And we’re just blown away by these decisions that are being made, not taking into account the business community. Today we’re over 250 businesses that are part of a coalition behind us, very active. and we’re pushing our narrative to be able to keep commercial traffic at Bridge of the Americas.

Brandon Burton (11:03.391)
Yeah.

Brandon Burton (11:07.671)
So what stage are you in with that with the economic impact study? Is it in the early stages, or are you guys in the the middle of it? How

Ricardo Mora (11:25.326)
We would be in the middle of it. we’re expecting to have the economic impact analysis findings by the first week of July. But hold on, June no August, I’m sorry. First week of August. So yeah, July is just around the corner. And and we’ll see what happens there. I know that the Hunt Institute for Global Competitiveness is doing this economic impact study at the University of Texas at El Paso. And and we’ll see what that means. there is also gonna be a positive effect.

Brandon Burton (11:34.591)
Okay. Yes.

Ricardo Mora (11:54.349)
Because the current remodel of modernization is calling for about 30 to 35 car lanes going northbound. Today we have about 15 only. So it would be just basically a lot of vehicles heading northbound. And that would definitely have a positive effect on retail and other industries. However, we believe strongly that since manufacturing and cross-border trade and logistics is so important to our community.

We can’t let that infrastructure project continue. And right now it’s on phase two of the process through the GSA. Basically, they did the record of decision is one, and process number two is there in an RFP to solicit the work to be done, and supposedly it’d be another six months before that RFP is awarded, which will take him to step three of the five step process.

Brandon Burton (12:28.864)
Yeah.

Brandon Burton (12:51.689)
Okay.

So my mind goes around to to what all can a chamber do, you know, in a situation like this with the with the bridge and it obviously advocacy is gonna be heavy, right? Getting in front of the right decision makers and being able to to try to influence, but doing this economic impact study as well is gonna be key to being able to have that evidence to back up the arguments that you guys are making. are there other approaches from a chamber standpoint that you can do to to further stand

And make your stance as far as the the impact that it makes to the the local and national economy.

Ricardo Mora (13:30.255)
Well, we we are doing other things. we are convening normally at least once a month our membership. we bring experts to talk about these facts. Any new members that come into the chamber as well. I personally have a chance to speak to them about this cross-border situation that we’re dealing with. And we do find a path forward. I mean, our path forward and our formal ask at the at the state and at the federal level is to pause the implementation.

of this record of decision and allow this decision to be data based on the economic impact analysis. As community members, I would encourage anybody that is dealing with similar issues and maybe not a cross-border international crossing, but anything that is hindering commerce, it’s the chamber’s responsibility. And we have to fight for it. And and I would share that, you know, sometimes we’re not on the same page

Brandon Burton (14:23.02)
Yeah.

Ricardo Mora (14:28.844)
With some of our elected officials. we admire all the work they do and they’re out there doing it. But from an economic side, we need we are really being standing our position that this is not going to be good for our community in the long run. And we just don’t want supply chains to move, relocate, and a lot of things could happen in the future if we don’t get this one right.

Brandon Burton (14:53.289)
Right. And you know, to your point with the elected officials, you know, they they come into office with a limited point of view. They have a limited scope of of understanding and you know, th many of them are very intelligent people, very smart people.

But they get there with only the knowledge they know. And they need chambers like yours to be able to advocate for the local economies and for the the infrastructure and everything else that that takes place and be able to shine a light on it and say, Hey, what you’re doing may have good intentions, but here’s some side effects that are are happening from this as well. well let’s let’s

switch topics now if if if you’re good with that to your second program on your Chamber of the Year application. do you you would like to introduce that to us and tell us what it’s all about?

Ricardo Mora (15:46.691)
Of course. So as any city that that is expanding, and anybody that potentially has not visited El Paso, Texas, we’re on the west tip of Texas, very just right next to New Mexico. Texas, the largest state in the US, Chihuahua, the largest state in Mexico, and we really convene three states and two countries.

And and in our process as a city, a lot of people that drive by by El Paso, there’s I-10. And I-10 goes from east to west and it goes both ways. So Text Dot Text Dot has a project, it already has a phase of part of the project. It’s a $1.4 billion project to make I-10 wider down at at it will start at downtown, which is

We have about seven bridges that connect our downtown to the north part of town. And this is today it’s called elevate the ten. But Techstot is coming in, they’re doing this regardless. The funding is there already to do it. So out of the 1.4 billion, 500 billion are already allocated, the design and the engineering is already on on its way. And as a community, we came together to say, listen.

This is the best opportunity for El Paso to have, instead of having six bridges and a wider highway on both sides, you know, five lanes and five lanes on the other one. Right now we have three downtown. Why don’t we build a cap on top of it? And this will be a green space, like Clyde Warren Park in Dallas that will allow investment, that would allow growth for downtown and

And we’re we’re working together with with the El Paso Foundation, the Deck Foundation, alongside other partners. currently, we’re very excited that we have been making progress and again uniting businesses, government, and community leaders to really understand the impact that this can have on future generations. And this is an impact that is not just, you know, we want to put a cap on it. so as a community, we’re we’ve come together and the community has been able to raise

Ricardo Mora (18:06.306)
About $75 million of a project that is estimated to cost about $207 million in 2027 dollars. But it’s important that the timing is done right because Text Ot is coming anyways. They’re gonna start their construction and we need to be ready to be to do the engineering work, to making sure that we have the columns. As of now, we look very good. It’s moving forward and and making sure that we have the right structure to hold this.

this deck park. We’re super excited about it. And and El Paso it is growing east and it is also growing west and to the northeast. But it is, as you know, downtowns are vibrant and and many downtowns require the heartbeat to be very strong. so so we’re tracking, I mean it’s a huge investment and an outlay for our community. We’re tracking over yeah over a billion dollars in the next thirty years of of of actual

you know, funding for this project that will bring in revenue and and also one to one point five million visitors to El Paso. And we’re just thrilled to be able to form our city.

Brandon Burton (19:13.601)
Yeah. That’s great. But and it’s nice to be able to have examples like Clyde Warren Park in Dallas to be able to look at and see, you know, what does this do for a downtown? What does this do for local economy? What does this do for just the overall

you know, feel and vibe for a city where you can have art and cultural things and being able to to really drive interest to the downtown. I think it’s a a great example. I assume you guys are working with engineers and you know people doing studies to figure out these dollar amounts of what needs to be raised to make this happen. Is that is that something that the chamber takes on, are you working with the city on that, or how does that come together?

Ricardo Mora (19:56.409)
So so it it takes a long time for this to drive, and obviously it is a public private partnership. So recently our city and our county signed the memorandum of understanding to make sure that we’re all working together towards this larger goal. And and then on the on on putting it together, there’s really a lot of meetings that go on in our community. And there’s a lot of concerns as well that need need to be addressed from c our, you know, the entire community about taxes and about

maintenance on this project. So so something important to share is that yes there have been studies. There’s been studies of of other places that have had this and the economic downdrafts of having these type of projects present in a community and we just wouldn’t want to miss the opportunity. this proposed like I mentioned this proposed deck park would be about a six mile deck park that would bring

Brandon Burton (20:27.66)
Yeah.

Ricardo Mora (20:53.834)
Over 1.5 million visitors to our community that would go to local restaurants, that would go to the hotels, that would visit our great mountains and and track all that. And there are studies that show the positive effect of having this. So we are working with our local engineering firms. And it is so so funny you mentioned that because one of our pillars is infrastructure and transportation. And on infrastructure and transportation.

Brandon Burton (21:19.467)
There you go.

Ricardo Mora (21:22.956)
The El Paso Chamber hosts a coalition that is called the El Paso Mobility Coalition. And within this coalition, we see everything that is infrastructure and transportation, whether it’s the I-10 widening, the deck park, what’s happening on international bridges, what’s happening in New Mexico, anything that has to do with infrastructure projects or loop projects, we’re very engaged.

So studies are have shown that by doing this, it’ll allow our community to move forward and scale as a community of our size would, as we need this infrastructure moving forward. So we’re very excited to be part of it. I have a 15-year-old daughter that I want to grow and and she’ll go to college and come back and and see her community, I don’t know, 10 years later, really modified and and and and now thinking that.

The time that I’m here at the chamber and what our team is doing alongside other key partners is making that effect. We’re looking for long term for our community to really be proud of something we were part of.

Brandon Burton (22:28.725)
Yeah. So you bring up a good point of i i it it’s a great vision to have, but there are those things that you need to overcome where people have questions about who’s gonna pay for this, who’s gonna pay for the maintenance and the taxes and so how do you confront that it within the community to be able to

put people’s minds at ease and be able to to show the positive impact that this will have on the city instead of just a a a negative is I I see it all being positive, but I can see where the concerns might come up.

Ricardo Mora (23:00.202)
No, and that’s a great question. So as this began happening, this is several years ago, the there is a definite concern about the community. Alone we’re tracking about five million dollars a year to maintain this actual infrastructure project. but through private public partnership, there was there’s a foundation that was established for this particular project called the Downtown Plaza organization.

That is the organization that has taken the lead and will fund the project and will fund the maintenance. So in the initial conversations, the citizens’ concerns were like, is this going to raise our taxes? Is it going to go on the city budget? How is this really going to affect us? So by this private public partnership and by being part of it, you start getting a little bit of clarity on this overcast sky.

Where people start understanding, okay, so this is really for the good of our community. And we’ll be able to take, you know, for example, this recent announcement is to build an amazing dock park downtown. And it’s a million dollar investment from one of our local community car dealerships that has long been standing here in El Paso. And I don’t know if you know, but El Paso downtown has a magnificent baseball stadium called the Chihuahua Stadium.

Brandon Burton (24:07.414)
Yeah.

Ricardo Mora (24:22.86)
And you can actually take your dog to the park. So so this is quality of life. And I know I’m kind of getting a little bit out of that, but just sharing how our downtown really embraces and how we work through this as a community on open forums and conversations. So I feel very confident that that with our partnership with the Decktown Plaza Foundation, the city, the county, and the businesses, this will get built.

Brandon Burton (24:25.426)
Awesome.

Brandon Burton (24:52.031)
I love that. I love the vision. I love the the influence you guys are showing as well in the community of being able to to see these projects through and answer questions along the way as you convene the right people and and make sure that the ball’s moving forward. as we begin to wrap things up, I wanted to ask you for those listening, for

a tip or action item that you might share with those listening who are interested in taking their organization up to the next level. What would you suggest for them?

Ricardo Mora (25:25.398)
I would suggest to any any other chamber across the country to know that you have a voice. And the voice that you represent truly represents a body of members that you’re driving progress for. And in our case, our value proposition is very simple. We are business-centric. We are we serve our businesses. It is we are a membership-based organization.

So as long as we keep track of that and we know we’re serving our businesses, you have a voice and your voice needs to be heard. So I’m I’m ecstatic about sharing to everybody that don’t feel that you need to, you know, be quiet on topics that you know you have to speak on because everybody in their own community has a challenge like a bridge of the Americas that requires our ch we’re challenging the federal government, and it’s okay.

We live in this beautiful country and we have access to do that and we are the right voice to do it. So I would just encourage all the chambers to take their voice and make sure that they’re they’re aligned to their mission and their vision. And don’t be afraid. Don’t be afraid because we can we can move things forward with what we’re trying to push together as chambers.

Brandon Burton (26:42.229)
Yeah, that is one of the great things about being in America, is it’s okay to challenge the federal government and and push back a little bit. So I love that you made that point. Ricardo, I like asking everyone I have on the show about the future of chambers and I’d like to get your take on how you see the future of Chambers of Commerce and their purpose going forward.

Ricardo Mora (27:06.856)
I I believe that that chambers of commerce have been in our communities for so long. Sometimes new businesses have a hard time understanding our value proposition. So so chambers of commerce will always be here. I believe they will, but it really depends on each chamber and how integrated they are with their own community. In our case, what I could share is that.

We’re very, as you can tell, we’re very integrated cross-border. we understand businesses on both sides of the border. in my particular case, I’m a small business owner and I’ve been a small business owner all of my life. So I understand the pain that businesses go through. And and with that in mind, you know, believe in your in your value proposition and believe that you can also go to the community and have your community think about thriving.

Brandon Burton (27:39.83)
Yeah.

Ricardo Mora (28:06.432)
About how they can scale their businesses and how you can help them move forward. In our case, we’ve built programs since last year, where this is our second year running with AI programs for small businesses to help them really understand the tools that are out there to be able to scale and grow. We have businesses of all sizes. About 95% of our businesses are small, but we deliver, I call this like we deliver caviar.

So every chamber across the country delivers caviar. And when you deliver that on a dish, you also have to collect the caviar price. So my process is to say, listen, as long as you have a strong value proposition that you believe in, you go out there and you that you say this is what the value that we bring, this is why we charge X amount of dollars. So I would encourage every chamber member, every chamber across the country to look at their current offering.

Brandon Burton (28:34.292)
Okay.

Brandon Burton (28:49.751)
Yeah.

Ricardo Mora (29:03.414)
And have a strategic plan and think about how you can move forward. Because in order for chambers to thrive in this new economy, we really need to look at the at the at the revenue models. In our community, it’s doing great, but we’re different than than most. And and our members believe that they need to invest into the chamber that invests into El Paso. They’re really investing in in everything that we’re doing and how we’re driving forward.

Brandon Burton (29:15.553)
Yeah.

Brandon Burton (29:31.243)
Yeah. Yeah, you’re right. Too many chambers undervalue what it is that they bring as far as influence, about as far as impact to the community. And if you can take a hard look and see what that caviar is that you’re delivering and charge accordingly. Make sure you’re getting the value out of that. And but y but you have to deliver the impact with it, right? You you can’t just charge, you gotta deliver the impact. So I love that that vision.

Ricardo Mora (29:53.432)
That is correct.

Brandon Burton (29:59.247)
Ricardo, before I let you go, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect with you or learn more about how you’re approaching things there in El Paso. What would be the best way for someone to reach out and connect?

Ricardo Mora (30:12.856)
Sure. So we are obviously located in El Paso, Texas. Our website is elpaso.org. Very simple. Elpaso.org. And if anybody wants to reach me, my name is Ricardo, ricardo@elpaso.org. And if you can’t remember my name, and maybe you’re old enough, you’ll remember Ricky Ricardo from I love Lucy. So it’s just Ricardo at elpaso.org.

Brandon Burton (30:38.635)
Ricky Ricardo, yeah.

Ricardo Mora (30:42.72)
Shoot me an email. Love to chat and share what’s working for us and what is not.

Brandon Burton (30:49.279)
That’s perfect. Well, I knew you were going there with Ricky Ricardo, so that’s that’s great. Well we’ll make sure we get your contact information in our show notes for this episode. But this has been great to have you on the show. And again, congratulations to you and your team, and I wish you guys the best of luck as Chamber of the Year.

Ricardo Mora (31:10.648)
Thank you very much, Brandon. Thank you for having us and we look forward to seeing you soon.

Brandon Burton (31:15.384)
Yeah.


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2025 Chamber of the Year Finalist-Greater Memphis Chamber with Ted Townsend

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor for this episode is Bringing Local Back. Remember when your community could turn to a local TV station or newspaper for the latest updates and affordable ads? Those days may be fading, but the need for local connection remains. That’s why we created Bringing Local Back, a game changing platform that restores the local visibility and advertising power to your community. It’s more than just tech. It’s about driving engagement and creating new revenue for your chamber. Ready to see the future visit bringinglocalback.com to schedule your demo today. This is the future of local commerce.

Our guest for this episode is Ted Townsend. Ted is the President and CEO of the Greater Memphis Chamber, a position he’s held since 2022 he has a wealth of experience and leadership roles across private, public and non profit sectors. Prior to his current role, Ted served as the Chamber’s Chief Economic Development Officer, leading the chamber to its best year for economic development in 2021 he also served as the first ever Chief Economic Development and Government Relations Officer at the University of Memphis and as Deputy Commissioner and COO for the Tennessee Department of Economic and Community Development. Ted co founded and served as COO of our Genesis pharmaceuticals before his transition to the chamber. But Ted, I wanted to welcome you to Chamber Chat Podcast and give you a big congratulations to you and your team for being selected as a Chamber of the Year Finalist. I’d love to give you an opportunity to say hello to all the Chamber Champions that are out there listening, and if you would share something interesting about yourself so we can know you better.

Ted Townsend 2:17
Yeah, happy to and thank you for the invitation to be on the podcast. The Chamber community is one that’s close knit and very strong, and while there is an underlying competitive nature to the economic development aspect of chamber work, we are a community, and we all partner together and root each other on so I’m grateful to have an opportunity to provide some of what is going on in the greater Memphis area. I think for me, number one, I’m a recovering member of the the secret order of the cheering Elvi. And being in Memphis, you know, we’re home to Elvis Presley, and so I was a member of that group, and we would go to, like, the St Jude Children’s Research Hospital marathon and cheer on the runners. And yes, we were in our white polyester jumpsuits and our Elvis classes. I eventually had to retire from that because, you know, polyester is pretty hot and and so that’s something interesting, but I think it speaks to the spirit of Memphis and how we always cheer each other on. And the same spirit is brought to the chamber community, where I often have a chance to meet with peers and other members that are in chamber organizations. And we always love the collegial spirit that that is there. So, so that is something interesting. In terms of my background, I thought very carefully about that my team was telling me, you know, you may not want to talk about the cheering Elvi, but I think it’s fine.

Brandon Burton 3:53
Yeah, that’s great. I love getting those little tidbits. And yeah, and I will say that that’s, you know, a big reason why this podcast even exists is sharing that information and to really kind of be that incubator for that R and D research that’s happening, that ripping off and duplicating research. So, yeah, well, tell us a little bit about the Greater Memphis chamber to kind of give us a perspective of the size, the scope of work you guys are involved with. Obviously, there’s economic development staff budget, just to kind of set the stage for our discussion.

Ted Townsend 4:27
Yeah. So our chamber is a Regional Chamber, given the geography of Memphis, we are right in the southwest corner of the state of Tennessee, but I look across the Mississippi River, literally from this office, and I can see Arkansas, and we’re just north of the state line with Mississippi, so we serve our metropolitan statistical area, which is nine counties and three states. So we have to work regionally and and we help champion all of our chamber partners. Within that footprint our organization, we’re actually one of the oldest chambers in the United States of America, still operating. We’re 187 years old now, formed in 1838 and we were actually one of the charter members that formed the US Chamber of Commerce. So a lot of people don’t realize how old our organization is, and a constant that it has been in driving the business agenda forward for Memphis and now the region, we have a team of 55 professional Chamber members who are dedicated and spirited and driving our economy and workforce and community development. It really spans the breadth of, you know, the Chamber disciplines, both traditional and those that are innovative, from entrepreneurship and government advocacy, you name it, we do it. You know, we focus on really supporting the businesses that are here and creating those conditions that are necessary for growth. But we don’t lose sight on the fact that we serve the broader citizenry of this region. Yes, the businesses, but those businesses only exist when they employ the great people of our area. So we want to make sure that we have everyone equipped with the skills that are necessary to participate and a very great, growing and vibrant economy. Now, we have a budget of about 14 and a half million per year. We are 100% privately funded from the business community. We have multiple levels of membership, and our highest level is what we call the chairman circle, which was formed about 12 years ago now and and that now encompasses 225 of the top business businesses and business leaders in our community. So we’re proud of the fact that we’re 100% funded by the the private sector, because that gives us freedom to operate and and fidelity to make sure that we are ensuring that the business agenda is is a priority. So we interface, obviously, at the local, state, federal levels, with all of our partners and and, you know, we we entrust the responsibility of being a go to to this team, and they take that role very seriously. We have a lot of fun in the work that we do, but we also understand that that the importance of this organization, given how long it’s been around, is a driving force to really challenging any status quo and making sure that we are always oriented to a a forward leaning, uh, posture of progress and prosperity. Yeah, that

Brandon Burton 7:56
having that freedom, you know, being funded by by members. And, you know, private capital is very freeing, like you said, especially when it comes to advocacy and to not absolutely think too carefully responses or approaches. So that’s right, that’s great. Well, that definitely helps to set the stage for our discussion today, and great on these chamber of the year finalist episodes. I like to spend the majority of our time really diving into the details of the two programs that were submitted on your chamber of the year application. So as soon as we get back from a quick break, we’ll dive into those details and learn about those

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Brandon Burton 12:40
All right, we’re back. So as I mentioned before the break, we’re going to cover the two program synopsis that were included in your chamber of the year application. Lindsay, it’s my understanding you had a significant, pretty significant role in the application and pulling everything together. So I’d like to hand the microphone over to you and have you highlight, I know there’s two different programs, one about an airport, one about move to Jackson. Do you want to highlight move to Jackson for us first, and what that program, what the origins were, kind of the background and and how things have evolved to what it is today.

Brandon Burton 11:23
all right, Ted, we’re back. As I mentioned before the break, we’ll dive into the two programs that were submitted on your application. I don’t know if you have a preference on which program you want to address first, if it makes any difference on the order, but I’ll let you choose which one you’d like to highlight first? Yeah, so I think

Ted Townsend 11:43
we’ll go in order of what we put in the application. And it happens also be alphabetic too, so it’s kind of nice, but America’s river crossing was the first program that we submitted for consideration to earn chamber of the year. And why we focused on that, because it really did speak to several elements of Horizon, 2035 and our strategic plan of prosper Memphis. 2030 it represented the Chamber’s efforts, really, over the last two decades, to focus on Memphis as America’s distribution center. Obviously, we are seen as a global logistics leader, home to FedEx Corporation headquarters and the largest hub in their network globally. But we also have a high concentration of all of the modalities of transportation. We call them the four Rs, with our Mississippi River, of course, our rail, we have the third highest concentration of rail in the country, and with all five class one railroads with major operations here the third R is the roadways. We have the third busiest trucking corridor in the United States of America, with interstates, 5540 69 and the future 22 really connecting coast to coast and north to south, with Memphis, pretty much in the epicenter of that. And then the last R is our runway. Obviously, I mentioned FedEx and the global hub that they have there, but the connectivity of that really brings in proximity the global market to Memphis within either, you know, 7072 hours or 96% of the world’s market can get into Memphis in just a few days time. So we’re really proud of that legacy, and our infrastructure is a critical component of that. A few years ago, when the interstate 40 bridge had a crack in it, it really shut down all commerce, both in the both along the the roadway itself, but also river barge traffic had to cease for a while, and it was down about six weeks, so the redundancy of our river crossings became of Paramount priority. However, the Chamber has a transportation committee, and we have for 20 years been advocating for additional crossings of the Mississippi River and the replacement of bridges. So we supported the state of Tennessee’s effort to pass legislation called the transportation Modernization Act, which then yielded a an allocation of state funds, $3 billion and out of all of the the needs of infrastructure across the state of Tennessee, and we’ve got 95 counties that all have amazing infrastructure needs, but the state prioritized the the Americas river crossing, as we coined it, and we were honored to to play that role as a chamber and helping the state pass this legislation and. And the enabling funding that we go into major projects along those same lines, the federal government had a bridge replacement program as part of the the infrastructure package of legislation that was passed, which was bipartisan and and with that program we applied with in partnership with the state of Tennessee and the state of Arkansas for the replacement of our interstate 55 bridge. So we did national advocacy in Washington, DC, in partnership with the state. They requested us to do that the first application, we did not play a role in in writing any of the narrative, and it did not score very well. So the state turned back to us and our long history of advocating for this, and asked us to help bolster the the application. So we built narrative. We had our Greater Memphis economic research group that’s embedded inside the Greater Memphis chamber provide some additional data and analysis, and we resubmitted that application, and we were thrilled to be awarded the largest infrastructure grant in the state of Tennessee’s history, $400 million from the Department of Transportation via the Federal Highway Administration, and that is matched with 250 million from the state of Tennessee and 250 million from the state of Arkansas. So it’s a nearly billion dollar bridge replacement, which will really be a signature bridge across the Mississippi River and redefine our skyline downtown in Memphis, so it represents every element of public policy and convening and driving and prioritizing and yet also providing the data and The support and and really humanizing the narrative of why this is important and why Memphis should be granted this, this major award, and for it to be the largest in the state’s history, is not lost on us. This is a 70 year old bridge, not seismically retrofitted. It is a challenge to get across that thing. Now, given the fact that we are the third busiest trucking corridor, so this allows for greater safety, it allows for greater capacity, and it solidifies our position as America’s distribution center, moving forward into the decades ahead of us, I

Brandon Burton 17:34
can see the huge need for it. With you guys being central hub and all the yes incomings and outgoings. It makes total sense. So you said this is a this is part of the stretch of I 55 is that correct?

Ted Townsend 17:47
Yes, it is interstate 55 which connects Chicago with New Orleans, pretty much Memphis being equidistant to each Yeah.

Brandon Burton 17:54
So as I’m thinking about the bridge, when do you know when the original bridge was built. And I guess I’m asking the question, because I’m sure there’s technology advancements. You mentioned, the seismic retrofitting and stuff like that. But what, absolutely, you know technology? Yes, are there?

Ted Townsend 18:12
Yeah, well, it was over 70 years ago, so the lanes are much more narrow than what we typically would see in a new interstate or bridge build present day. So this new bridge will have added capacity, added lanes, and present a much safer environment for for for motorists and and trucks that are crossing. But also, you know, it adds to that, that volume and capacity, as well, the state just completed an interchange on the Tennessee side of the bridge. So coupled with that, it’s, it’s going to allow for much more traffic and logistics to flow through here. Yeah,

Brandon Burton 18:57
that’s, that’s amazing. I know, you know, Dunkin Donuts, as they’re saying, of America runs on Dunkin but you guys probably say America runs through Memphis, right?

Ted Townsend 19:08
We actually can say that. Yeah, we have the highest concentration of logistics companies in the country here in Memphis because of those modalities of transportation. And yes, it doesn’t hurt that FedEx, who employs 500,000 people around the globe, is headquartered here. They have over 30,000 employees here in Memphis, and they’ve been operating for the last five decades here as their base of operations and their headquarters. So yeah, we feel that is true, and that really became very evident during the pandemic when we saw the global supply chain challenges that were well documented. Memphis was actually a solution point for the movement and the continuance of movement of goods around the. Country and FedEx certainly played a pivotal role in the distribution of the vaccines. So we, you know, we like to imagine, you know, Memphis is placing, and, you know, being responsible for the world’s recovery from, you know, an unprecedented global pandemic.

Brandon Burton 20:17
Yeah, well, as far as it comes to chambers making a big impact in their communities and their region. This is, you know, one, obviously putting you on the national stage. So, yes, great, great work with that one. And great. What’s the timeline for when the bridge, when they start working on it, or complete? Yeah, we

Ted Townsend 20:35
we anticipate the beginning of construction in 2026 and the completion of the bridge in 2030 again, that’s a fluid timeline, you know, given materials and construction, but they’re going to be building it right beside the current bridge. And when that is completely finished, they will bring down the the original and and we’re off and running. But you know, it’s, it’s a cable suspension bridge. It’s going to be absolutely beautiful. There are renderings that I’ve seen, and assuming there are no changes in that, it’s going to be a stunning piece to our skyline. So we’re excited for that, and the fact that we get to see it in our lifetime, four years from now is really not that far for a major, billion dollar bridge to be built across a mighty Mississippi River. Yeah, it’s

Brandon Burton 21:28
great to get the background story too. So as any of us listening, you know, drive across the bridge, you know, in 2030 onward, we’ll answer the story of how that bridge came to be exactly the role your chamber had in that well, let’s, let’s shift gears to the second program that was submitted on your application. If you’d like to introduce that one to us.

Ted Townsend 21:49
Yeah, happy to do so, the digital delta. And you know, I love to talk about this program, because it is one of those things where a chamber can put together all of those strategic plans and hope for the outcomes, and you hope that you’re around to see those outcomes. But in our case, the digital delta is a component of prosper Memphis 2030 and we’re already seeing the manifest yield of these strategies that we’ve been working on for the last five years. So the digital Delta, I will say this much if I were to say Silicon Valley, pretty much in any audience. You know, geographically, where I’m talking about and what I’m talking about, and so coming out of the the 2008 recession, going into even 2018 2019 Memphis really took 10 years to recover from that and and we were looking at ways to catalyze exponential economic growth. So we were actually one of three cities selected by the Brookings Institution to go through their inclusive economic indicators lab, along with Indianapolis and Orlando. That took about 18 months, but what we came out of that was with basically a database and dashboard of economic indicators that measure the strength or the lack thereof, of the Memphis economy. We took that and we compared ourselves with nine other peer cities that were similar in population and and business diversity. And so you have a cohort of 10. And as you can imagine, Memphis didn’t fare very well. We were pretty much in the bottom quartile of those cities that we were measuring ourselves against. And there was one economic indicator where we were actually number one, and that was the percentage of Information Technology positions held by African Americans. Hey, mind you, Memphis has the largest African American population in the United States of America. That had been Detroit. We have overtaken Detroit and remain with the highest population. And that is a source of pride. We see diversity as as our superpower, and seeing that indicator was not necessarily a surprise to us as measured against our peer cities, but at the same time that we were coming into this analysis and measurement, the McKinsey report came out along with a Wall Street Journal article that told basically tech companies that if you want to diversify your workforces, you need to move to where that talent is, and predominantly that talent is located in the southeast section of the United States. But the job growth was really coastal, so we. Took that, that methodology, if you will, or that clarion call of action, and started marketing the fact that we have this high concentration of black tech talent to tech companies. I went to Microsoft and toured their headquarters and and they said, you know, Ted, this is amazing. We wish we had known this two years ago, before we committed to building in Atlanta, and I was able to show them that actually, you know, Atlanta is number two to Memphis. So that was a false victory. But nonetheless, we realized we had a lot of great momentum and justification for major tech operations to invest in our region. I met with Mr. Fred Smith, founder of FedEx, who just sadly, recently passed away, and I showed him these data. And you know, he he held up the page that showed the chart with Memphis leading in black tech talent over 53 other major markets in the US, I mean, every big city. And he said, You know, there’s not much that surprises me at this point in my career. He said that this is shocking, and I know that FedEx has played a role in this, because the world is still catching up to the fact that FedEx is a technology company that happens to move packages around the planet, and that was a moment that galvanized our approach. And in fact, he and his son, Richard Smith, who is is a an executive with FedEx, coined the phrase digital delta, so we trademarked it, and we began using that as a marketing platform with the basis of data to say you could move a location here, Google, Microsoft, you name it. Fast forward to last year, and we had the opportunity of marketing Memphis to x ai, the startup AI, company of Elon Musk, and we were able to win that project and and beat out 50 other markets that they had been considering because of the fact that we could move at the the speed they wanted. We had the power that they needed, and we had the people and and so that now represents the largest investment in the state of Tennessee’s history. So you can see, we love to live in the superlatives, largest Infrastructure Grant, largest private sector investment in the state’s history. And now Memphis suddenly is thrust into the lexicon of great global tech hubs, because we are home to the world’s largest and most powerful supercomputer, which is x ai that powers grok their interface. So so now we have shifted our focus to the supply chain of AI Artificial Intelligence, both upstream and downstream. What does it take to create AI, it creates tangible things. I mean, you have to have servers, you have to have graphics processing units or chips. You have to have cooling systems and and all of these, these things that that energy that go into the creation of artificial intelligence. So and given the fact that Memphis is such a great logistics hub, it makes sense to now have Memphis focus on becoming a high tech manufacturing hub where you have proximity of these AI products that go into the end users. So we not only announced x ai last year, they’ve they’ve doubled down. They invested $12 billion dollars, and their first phase, they have committed to expanding their footprint from 200,000 GPUs or Nvidia chips, to now a million Nvidia chips. So the supercomputer is just getting more powerful right here in Memphis. So when you think about the computational power that it will take to put humans on the surface of Mars that will be originated from Memphis, Tennessee, and it still gives me goosebumps, and it’s that validation of what is the digital Delta. When you launch something like that, you you know, obviously get a lot of questions, and it’s new, and it’s a moniker that many people weren’t familiar with. They would ask questions, well, does that mean electric vehicles or robotics or AI? And the answer is yes, all of it, tech is ubiquitous now with business. And yes, we’re home to Ford Motor Company’s largest electric vehicle assembly plant and and so yes, we have the, you know, FedEx is largest hub, which has a tremendous amount of automation and robotics. And yes, we’re home to the world’s largest supercomputer. So now you have this concentration of investment that that reflects what the digital delta is. And we’ve even got the governor. Of the state of Mississippi using digital Delta in a Politico

Ted Townsend 30:05
interview that he just had. And, and, and they, they’ve had major announcements that reflect how they are growing in the AI space and in Arkansas right across the river. And I point this way because I’m looking literally out my window at Arkansas across the river, they announced Google is coming in to West Memphis, Arkansas, and that’s a $10 billion investment in a large data center campus. So suddenly, there’s validation of the PROSPER Memphis 2030, vision that was embodied in the digital Delta marketing effort. And we’re going to continue to add to the constellation of these great tech companies like Nvidia and Dell and super micro, who have all committed to coming to Memphis and having significant operations. And that x ai investment garnered us deal of the year last year from business facilities magazine, and we were the only chamber to be recognized. Mostly it was state led organizations and the great projects that they were able to announce in the platinum, gold, silver level, we won the bronze, but it was a Greater Memphis chamber that was recognized. And coming from my background at the state, when we won the state of the year and economic development. A lot of the deals of the year that that culminated with that, I wanted to bring that to my hometown, and I’m incredibly proud of this team and the effort that they put forward to not only get America’s river crossing funded and and soon to be built, but then the digital Delta really taking taking hold and and becoming our our identity. It’s a transformational moment, and it’s not something that we hope will take hold decades from now. It’s it’s already been realized, and that’s incredibly rewarding. Brandon, yeah, that is

Brandon Burton 31:59
great. What a a great accomplishment with the win of x ai, but also the continued inflows. That’s right, you know, the thought hit me that there’s, there’s enough people out there that think AI is going to take all of our jobs. But curious with x ai about how many jobs are being created in the Memphis area with this

Ted Townsend 32:21
facility, that’s a great question, because that was what we got as well. Well, this is just another data center. No, actually, it’s not data centers store data, but this is a computational learning cluster. So they have about 300 full time employees right now. 82% of those are Memphians, and they pay at Palo Alto rates, so everyone in that facility is making six figures now, and they don’t require four year degrees necessarily. So we have seen that as a tremendous opportunity where we can specialize accelerated skills training, provide people with certifications and credentials that can go to work in the world’s largest supercomputer and earn these incredible wages that are family sustaining, and that’s what that’s what chambers do. That’s the essence of of why we were created, and the work that we do. And and it’s so incredibly rewarding to be able to see that Memphians are feeling the impact of this. And, yes, this is a an attractor for in migration of talent here. And given the fact that they’re going to be exponentially growing the supercomputer, you know, we anticipate even more jobs. I mean, this is, you know, they, they’ve suddenly become our second largest taxpayer in Memphis, only behind FedEx, who has been operating again for five decades, right? So that that is really what is driving our economy. And just last year, our GDP eclipsed 100 billion for the first time in our history. And that does not even include X AI’s investment. So when we have done the projections, right when we’ve done the projections, what we see is that we’re going to have the one of the highest growing economies in the nation’s history in a two year period, really placing us only second behind Austin Texas, and we know what, What a juggernaut Austin Texas is for for economic growth. So we’re so excited about what the future represents. And the digital Delta now becomes one of those calling cards for our region and and it’s it’s justified, and we have proven the efficacy of what Mr. Smith envisioned for the Memphis region and and it’s, it’s bittersweet, but it’s a tremendous legacy. And he has so many legacies. But you know, knowing that the Chamber did got to partner with him on the rollout of digital delta is an incredible honor. And. And one that we’re going to continue to honor him and his contributions to our economy.

Brandon Burton 35:04
Yeah, I love that. Tie in with with the Smiths. And isn’t it amazing? Yeah, it’s

Ted Townsend 35:09
providence. I think, you know, I love to think of it that way. Yeah,

Brandon Burton 35:14
I love it. Well, obviously, two huge, impactful programs that you guys are driving there, the greater Memphis chamber. As we begin to wrap up, I wanted to ask for those listening who want to take their chamber up to the next level. What kind of tip or action item would you suggest in their efforts to do that?

Ted Townsend 35:35
Yeah, for me, you know, I don’t want to over simplify this, because the work that we do is highly complex and it’s multifaceted, but I think the underlying current is you have to listen to the business community. You have to understand with multiple touch points and an intentional engagement, what is paramount to them? What does the business community expect and need? And in times of both distress and in times of major accomplishments, because each represent new challenges and opportunities for growth. And so I take pride in the fact that we are open and we are asking for engagement and opportunities to learn what the business community needs. I would say, get out there. You know, get get active and be present and be an active listener. And most importantly, you have to act on it, and you have to show that the feedback that they are giving you is not ending up in a loop of noise, but is being thoughtfully and appropriately enacted and and that’s what has really spelled success for us. When you think about just America’s river crossing, we would not have been in a position to help win that if we had not been listening and advocating for 20 years. Yeah, and you have all of this variability in political cycles and administrations change, and that’s at every level, local, state, federal, but the one constant is always a chamber, because they’re the go to. And in our case, we’ve been around for a long time, but I think that’s true for every chamber in the community that they represent. It is, you know, you are equipped to act because you’ve been listening to what they need and and that’s a special thing that it sounds very simple, but I, you know, I engage with as many of our members as I can, and an annual basis, I want to sit with them. I want to hear we have mid mornings with Ted and we have breakfasts with a lot of TED Talks.

Brandon Burton 38:14
I thought a plan on that with this episode. I had to do it. I had to

Ted Townsend 38:17
put it in there. I hope that doesn’t hurt our scoring. But But Ted also listens, and we have a team that listens. And so I would just recommend that have as many interfaces as you possibly can, can schedule and don’t get caught up in the pageantry of events, because those are wonderful. And we celebrate every ribbon cutting, because it represents a business stream realized here in our community. But we have to do even more, and we have to show up and continually offer that support.

Brandon Burton 38:52
Yeah, I love that response, and in fact, it kind of leads into the next question I was going to ask about, and you guys are very future looking, future leaning, I would say, so as you look to the future, how do you see chambers of commerce and their purpose going

Ted Townsend 39:08
forward? Yeah, well, you know, again, I go back to challenging that status quo. When I came in as Chief Economic Development Officer, you know, having the success at the state level. I wanted that here. So we wanted to implement similar structures and strategies to to garner that kind of success. And it’s creating that culture of winning and and creating that culture you wake up every day expecting to win, and that is not in a boastful way. That is just an orientation that that I expected myself and and that has, you know, it’s really, I think, inspired the team here to understand that we can dream as big as we dare, and if we don’t, who will for Memphis. So, so we. Want to always apply innovative approaches. We love to be first in space. We love to live in the superlatives, being the best, the most, the first. And it’s not for our recognition. It is not necessarily to win, you know, the trophies, or, in this case, chamber of the year. We want that badly, but it’s because it’s the work, it’s the body of work, and it’s the impact on our community that ultimately provides that outcome and result that we expect. We expect prosper Memphis, 2030 to to see the goals hit where we will be because of Brookings research, we will be in the top quartile of those cities that we measure ourselves against. And when that happens, prosperity is shared. And if we leave anyone behind in this moment, we have failed. We hate poverty, and Memphis has long suffered from having pockets of just devastating poverty in our communities, and I will not rest, and this team at the Greater Memphis chamber won’t rest until we normalize and equalize economic prosperity for our citizenry so that we don’t have census tracts that have suffered generationally, but now you know, South Memphis is home to x ai, and those neighborhoods are getting investment, direct investment from the tax revenues that are coming in. The mayor is passing an ordinance to directionally put 25% of the net new revenues into the 38109, zip code, which has been a zip code, has seen this investment and and so many barriers for so many generations, that to me, Brandon is what a chamber is to do and to be about. And we’re gonna we’re gonna find new goals, and we’re gonna crush those as well, because we don’t rest in complacency, because our community deserves so much more.

Brandon Burton 42:08
Yeah, that’s awesome. Well, Ted, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and and learn more about how you guys are doing things there in Memphis and do their own R and D. Where would you turn them? Absolutely the best way for them to reach out.

Ted Townsend 42:24
Well, first I will say this because I’ve been the beneficiary of many of my colleagues in in the chamber work who have offered their best practices freely. And we’re an open book. This is not a time nor place to be proprietary. So we want to share everything that we have been through to help others. So the best way, I mean, my email is ttownsend@memphischamber.com you know, I always invite my mobile numbers on my business card. So that’s how open I want to be with, with our our peers and partners and community. Our website is Memphis chamber.com and we have a marketing website called MemphisMoves.com of course, we’re on all of the the platforms with social media, but MemphisChamber.com MemphisMoves.com, and then certainly my email are the best ways for us to get connected. And if there’s any research or examples of the industry reports that we put out there, or the economic impact studies that our Economic Research Group has done, most of those are on our website. And if anyone needs any assistance in that, we’re more than happy to to partner with them.

Brandon Burton 43:45
Yeah, that’s fantastic. We will get your contact information the websites or show notes to make it easy for people to find you and reach out and connect. But Ted, this has been great having you on the show. Thank you. Guys are making huge impact. It’s been fun to learn about these programs and to put a bigger spotlight on Memphis. So I wish you and your team Best of luck as chamber of the year.

Ted Townsend 44:10
We’re crossing everything that we’ve got. Can’t wait for a few weeks from now, and it’s all announced.

Brandon Burton 44:17
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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE Chamber of the Year Finalist Series, and our guest for this episode is Rick Baker, representing the Grand Rapids Chamber. Rick is a seasoned Chamber of Commerce professional with a career spanning over three decades, beginning in 1988 as the director of finance and membership at the Rochester Area Chamber in Minnesota. Rick went on to lead chambers in Newton, Iowa and in the Iowa, Illinois Quad Cities home to major corporations like Maytag and John Deere. Since April of 2011 Rick has served as president and CEO of the Grand Rapids chamber. His passion for supporting the business community was shaped by his upbringing in a family of business owners. Rick holds a degree from the upper Iowa University and earned his IOM certification from the University of Colorado, Boulder Rick, we’re excited to have you with us today here on Chamber Chat Podcast. And first of all, I want to say congratulations to you and your team is being selected as a 2025 chamber of the year finalist. But I wanted to give you a chance to say hello to all the Chamber Champions that are out there listening, and to share something interesting about yourself so we can all get to know you a little better.

Rick Baker 2:24
Oh, well, you know, thank you for having me, and I love that you said seasoned. I think that’s a nice way of seeing the old guy. It’s been a, you know, it’s been an awesome career. Otherwise I wouldn’t still be here, right? And we’re honored to be a finalist for the chamber of the year, and our colleagues from Topeka and Memphis run some amazing chambers of commerce as well. So just being a finalist and with them is quite an honor. So that’s something interesting about myself. You know? What people might not know about me is I’m also a licensed Merchant Marine Captain, and so I can drive some pretty big, pretty big yachts and boats on mostly on Lake Michigan.

Brandon Burton 3:13
Very cool. So little fun fact, I didn’t know this until just recently. You know, we’re in this world right now where tariffs are such a hot topic, and I’d seen in your bio that you were part of the Coast Guard, and I didn’t realize the Coast Guard was initially set up to collect tariffs from imports coming into the United States. So when you say Merchant Marine, that makes even more sense to me. Now I don’t know where I missed that in in my schooling, my education, but I found that interesting. Yeah, yeah. Well, tell us a little bit about the the Grand Rapids chamber, just to set the stage for our conversation today. You know, give us an idea of the size staff, scope of work, things you guys are involved with, budget, just kind of prepare us for our discussion. Yeah.

Rick Baker 4:02
So we are on a growth trajectory as a Chamber of Commerce. We’ve been very intentional about having our eyes set on a 10 year plan, and we’re 2028. Is that we will have reached that 10 year mark when we started our journey. We are currently, this current year, we’re about $6 million in annual revenue. We have 4445 staff people on our team. So we have a great group of people on our team that deliver some high quality programming and high quality interactions with our members. And one of our values is, you know, member experience

Brandon Burton 4:44
Absolutely. So as far as the organization goes, Are you guys strictly chamber? Do you have that it’s the tourism aspect or economic development, or what is the scope of work look

Rick Baker 4:56
like? Yeah, we are strictly chamber. We are. Master organizations, which, like in many cities, we were the chamber, actually started the economic development organization and the tourism bureau, but spun them out into separate organizations. The three of us work very well together. We have very specific lane of work that we do in our communities. I serve on both of those boards for both those organizations, but they are independent and separate organizations. So we are strictly Chamber of Commerce. We’re 137 years old this year, and very true to our original mission of being, you know, relentless advocates for our business community.

Brandon Burton 5:36
Awesome, very cool. Well, that that definitely helps us with the setting the stage, and as I do with these chamber of the year finalist episodes, I like to spend the majority of our discussion time on the two projects that you guys submitted on your chamber of the year application. I think there’s a lot to be learned from those projects, as you’re obviously making an impact in your community to be noticed on a national stage. So we’ll dive in much deeper on those two programs as soon as we get back from this quick break.

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Brandon Burton 9:49
All right, Rick, we’re back. As I mentioned before the break today, we’re diving in on the two programs that you guys submitted on your chamber of the year application. I don’t know if. You have a preference on which one we cover first, but I’ll, I’ll let you decide with which which program you want to dive into.

Rick Baker 10:06
Sure. Let’s talk a little bit about the first one is our office space itself, which sounds maybe a little bit funny. We started a journey back in 2018 that kind of referenced in my earlier marks on a 10 year journey of reinventing ourselves as an organization, and part of that had to do with moving to a new office. Our previous office space was very traditional. It was like where the employees came to work. It wasn’t a great opportunity for our members to engage with us. And so as we thought about our reinvention and rebranding of us as an organization, it felt like a great opportunity for us to rethink how we work, and I asked our design team that we hired, can our office space actually be a benefit of chamber membership versus an overhead cost for our organization. And so what we designed and what we have now is very much of a collaborative work environment. We have a work cafe on the first floor. It’s a coffee shop on the first floor. Our members drop in and work, and they come in between meetings, and it’s pop in, you know, beer from one of our local breweries in the refrigerator for late afternoon if somebody feels like they would like to have a beer. And then on this second floor, we have an a series of meeting rooms, and we had such high utilization that, like, two years ago, then we did an expansion and 5000 square foot expansion, and added additional meeting rooms, and we’ve seen our utilization triple. A lot of businesses. We are literally now the center, the hub of business activity for our business community, which was our goal to have our the leadership teams of our major corporations and our small businesses, mid sized businesses, coming in and using our space for their strategic planning. Nothing fills my bucket more than seeing the leadership team of one of our companies, whether it’s our largest corporation or down to, you know, smaller company, their team in their white boarding like, where are they going? Where’s their future? Is it we’re better placed to do that than at your chamber of commerce?

Brandon Burton 12:28
That’s awesome. Yeah, I’ve not heard of this type of a model with the office space before. Is this something that you’d seen somewhere? Is it just, you know, one of those ideas that come to you when you’re in the shower? Or how did this come to be?

Rick Baker 12:44
I get my best ideas when I’m driving. I call it windshield time, you know, brainstorming. And I think sometimes my staff gets a little nervous when they know I’m going to be in the car for very long, because I always come back with great ideas, right, right? But, you know, I mean, co working space in is not something that’s unusual for a lot of communities, but for a chamber, I think you know, making your office be the the co working space for your community is maybe unusual or unique. And I think you know, teaming up with our architectural design team, and you know them knowing what our our vision was for our space, that it be something that our members could benefit from. You know, they really helped us through a process to identify what could that look like. Now, they also made, made us aware, very much aware. And I think this is probably very typical of a lot of chambers, as they studied us in our old space and watched how our employees worked. You know, everyone had their own office. Everyone had their cubicle that was assigned to them. And, you know, in the in the design language, they were like, this, real estate, you’re tying up real estate, but half of but you’re only there half the time, yeah. And so you’ve got all of this real estate tied up, and your employees are coming and going, and so that allowed us to rethink how we worked as well as we now, no one, including me, has an office that’s assigned to me. There are spaces that I can go and work and be in an office environment, but it’s not assigned to me. I don’t have pictures up, I don’t have things that you know that designate that this belongs to Rick. So it allows us to have more of our space focused on our members and less tied up in real estate that’s being used half the time.

Brandon Burton 14:40
So I’ve heard of chambers doing co working spaces, for sure, but not having their office space be that that canvas right for that co working space. So I think it’s a very unique idea with 45 staff. Was that a hard idea to get across the staff that you. Won’t have your designated real estate within the office as you as you termed it before,

Rick Baker 15:05
yeah, we went through a process. You know, early on, when we first moved in to our space here, with the team that was kind of converting, and our, one of our office supply or office manufacturing companies has a process to help you actually go through that. And for, you know, there’s protocols that you, you know, you create that are kind of basically the unspoken rules of how you operate. You know, when you sit at a spot and then, like, how do you leave it for the next person? So we did a lot of training with our employees. Like, this is what to expect. And no, the conversion was actually fairly easy. There’s, you know, there’s, it took a little while in the very beginning, and I actually think it positioned us very well when, when all of us had to deal with covid and work remotely, we were all used to working with our backpack and being remote anyway, basically. And so it really helped us adapt quickly when it came to covid.

Brandon Burton 16:09
So that that question was on my mind, you know, first of all, it sounds like this is a new space for you. It wasn’t an existing office space. Is that correct?

Rick Baker 16:19
Right? It’s new. We moved down, you know, a couple few blocks from where we were previously, out of our Okay.

Brandon Burton 16:27
So then my next question was, with the new office space, when did you guys make this move, and did you have to deal with covid During that time, and, and I’m sure that had some, you know, maybe complications, but also benefits, as you mentioned, with already being structured with that kind of office structure. But what did you guys see through that experience?

Rick Baker 16:47
Our original move in here was 2018 March of 2018 so we were in here for two, two full years before 2020 came around in Michigan. You know, everything was completely closed down during covid, and so we were not able to come into our space. We were not able to have members in our space at all during 2020, for almost a whole year, then when we had to actually designate because, like I said, we have our work, work campaign, which is a coffee shop. Then we have meeting room space. They’re all designated differently at the state of Michigan during that time. And so we were able to open pieces of it at different times. And so yeah, it was a quite a journey. What we found after covid was the utilization even higher when people started coming back to work, when we did open up, and that that drove our expansion in 2022 Yeah, and a number of companies, because some of those companies were actually shrinking their footprints a little bit, and so leaning on us more for meeting spaces and things like that.

Brandon Burton 18:00
Yeah. And I’m sure things had to be thought through as far as, like sanitizing a workspace before you leave. And, you know, the stuff we don’t want to think about anymore. So yeah, we won’t dwell on that part of it so much. But I like the idea of you guys being so well positioned, you know, ahead of covid to as these changes happen that, you know, other offices kind of scaled down, and people working from home, but maybe at home, they don’t really have a space to work from, so to be able to utilize their chamber membership to come to the chamber office and have space there to be able to work do you see a number of people that come consistently, like every day or multiple times a week, or what’s that? That info like

Rick Baker 18:44
we do, we do have some, what we call frequent flyers. We have folks that are here almost every day, if not every day. And we’ve seen, you know, kind of unintention, not necessarily the intent of our our thoughts originally, but have embraced it. We’ve seen kind of some incubation of some small businesses that that’s then as they finally got their own space, they moved out. We’ve seen that multiple times where, you know, companies that got started, and then they finally get to 345, employees, and they find their own they get their own office space, and move out, and they still come back and use our meeting rooms. But God, we have some companies that are here quite a bit, and we’re actually thinking next, what’s next for us? And we’ve done a we’ve met with our frequent flyers, especially to find out, like, what else could we do to make this even more valuable to you as a chamber member,

Brandon Burton 19:42
yeah. So I love hearing the stories of incubators getting started and spun off. And I know for a lot of these incubators, these brand new businesses, having that physical space and even an address is so important for them getting started. Are they? Able to utilize the address the building, or how is that factored into utilizing the space?

Rick Baker 20:06
So actually, right now, no, they do not use it as their mailing address. That is something we’re thinking about as an add on benefit to probably a cost to some of those that are more frequent flyers, but they can do pretty much everything other than, you know, have access to the space you know, during our office hours, and they don’t have it as their mailing address unless we work out a special when we that’s kind of our next phase,

Brandon Burton 20:37
yeah, so from a tactical standpoint, do people Reserve meeting rooms and spaces? You mentioned they’re classified in different areas. So is that something they go online and book a room? Or how does that work?

Rick Baker 20:53
Yeah, we have, we have a person on our team that manages all of the meeting room space, because we now have like, 15 meeting rooms. And you know, it’s so and most of them are full every day, all day, with different clients. And so it’s a lot of moving parts, a lot of people, lot of energy, lot of activity in this in our office, which I love. And so it takes, you know, we had to have a person on our team that could manage all of that, make sure that they got a good customer experience, and provide them, you know, with the room set up and there’s, like I said, there’s about 15 different meeting rooms, and they’re laid out differently, different sizes, depending on what the need is of our members,

Brandon Burton 21:37
yeah, very cool for a chamber listening who might be interested in doing something similar. Has is there big lessons you guys learned in setting up this kind of an office space that they might want to take note of before venturing into something like this?

Rick Baker 21:56
Um, you know, I think, I think a lot of it depends on the the team in place, and are they willing to give up their actual designated office. It takes, you know, some learning, and you know, willingness to do that. I guess you could have that. It would just cause you would just have to have much more square footage to be able to accommodate both, you have to be willing to have this level of activity in your office. To have there is a lot of activity, and there’s a certain level of now, our team loves it, you know. And most a lot of the people that have been hired in, they like this environment. They know what they’re coming into. So yeah, but there’s a certain level of stress when you have guests, you know, like, if you have guests in your home for a weekend, you know that there’s, like, a it’s you can’t just relax and sit around like you normally would. And so there’s a just a little extra level of activity.

Brandon Burton 23:03
Call it attention. Yeah, you’re more attention.

Rick Baker 23:07
Be willing to work with and have around you. I love the energy our team. Loves the energy the interactions that happen in our with between our members and our staff and between members that are in our space. We hear that all the time. It’s like, oh my god, it’s a great one of our members referred to us as the town square like this is where you go if you want to see people that you’re you’ve been trying

Brandon Burton 23:31
to connect with. That’s awesome. I love that. So you’d mentioned that this is a benefit of membership. Is it a membership tier? Are all members welcome to? How does that structure work?

Rick Baker 23:44
So all members are welcome into our space. And then it’s a different membership levels of access to meeting rooms. And then maybe, you know, at the highest level, not have to pay for the meeting rooms in addition to your membership. So you get x number of utilizations a year based on your membership investment

Brandon Burton 24:03
levels. Yeah, very cool. Well, let’s shift gears to the the other program that you guys submitted on your application, if you’d like to to introduce with that program, is

Rick Baker 24:13
about, yeah. So like many chambers, you know, we are, we’re always working to create a community that’s vibrant and attractive and will attract people and attract business and and we’ve been on a journey here in Grand Rapids for number of years, and we’re so we’re at our next phase. And so it’s what we presented, was a couple of transformational projects. Is how we refer to them, as they’re transformational for our community. In those two projects are 14,000 seat empathy outdoor amphitheater, a entertainment venue, and that is in our downtown, and then a professional soccer stadium, which is also in our downtown. Area again, trying to continue our journey of creating high energy, high traffic, kind of attractions that then support our entertainment businesses, the so you know, hospitality businesses that we have in our downtown area as well as, you know, find, you know, adding additional tools in our toolbox, like, if you might say, for attracting great talent to our region.

Brandon Burton 25:29
Yeah, definitely that that place making aspect of making Grand Rapids a great place to live and entertain and and all of that. So you’d mentioned you guys are working through like this 10 year vision. Was there a capital campaign associated with that to execute on these projects? Or, I imagine the soccer stadium has something to do with the soccer team. Would would help finance with that. But how’s it coming

Rick Baker 25:57
together? Yeah, so our, you know, big piece of what we had to do was part of the capital stack to make these projects a reality. Was what we’ve used previously for some of our other projects as a portion of our hotel motel tax. And we needed to do through multiple steps, and part of that was getting legislation passed at the state level that would allow us to increase the hotel, motel tax that we use. We had to get approval first at this local, city and county boards so that we could go and ask for our legislature to change our ability to increase our tax and once we got through each one of those steps, we had to run a ballot campaign with our local voters to get approval for the increase. And of course, there’s a lot of messaging and a lot of things that you need to do to make sure that they understand it’s like, this is a hotel, motel, tax. It’s an attacks on your property. It’s not, you know, there’s

Brandon Burton 27:06
people your tax and they freak out a little bit. Yeah, people

Rick Baker 27:09
see tax increase and they, you know, there’s a certain reaction that you get immediately. And so there was a lot of work that our team had to do with partners in the community to make sure that the message was very clear, and people understood what the what they were supporting, and what they were helping to invest in for the future of our community. And so we were pleased that we were able to get a yes at each one of those steps along the way. There was a lot of pressure and timing that that was important because you, you know, you design like significantly, you know, hundreds of millions of dollars worth of investment and costs change quickly, you know, a few years delay and the changes, the costs can change. And so we wanted to keep things moving, and so that the estimates for costs were accurate and we didn’t have any surprises later.

Brandon Burton 28:06
Yeah, when this is part of a 10 year plan and vision like, man, a lot of the costs have changed within that 10 year span. But it’s got to be very satisfying to see this, you know, coming from a dream or vision, a plan, to to something that’s materializing. What’s the timeline look like for completion on the amphitheater in the stadium?

Rick Baker 28:27
Yeah, so the amphitheater is well under construction. It started sooner. That was the first project that we got going on from a construction standpoint, and the first concert will be in May of 2026 Okay, and so, you know, there,

Brandon Burton 28:48
do you know who’s coming with? Not yet, okay, yeah, we might be able to pre sell some tickets here.

Rick Baker 28:56
I would think that it would be quite an honor for any entertainer to be the first entertainer in a new venue. And we have a, you know, our we have a great contract partnership with the organization that runs our arena and our convention center, and they’re now contracted to run the amphitheater and using Live Nation to, you know, work all the deals with the different entertainment groups. So, yeah, I’m sure that’ll be exciting, and it’ll be a hot ticket for sure.

Brandon Burton 29:29
Absolutely sounds very exciting. Yeah,

Rick Baker 29:33
soccer stadium is a little bit they’re just starting construction now. They’re doing groundwork and site work. They just started it recently, and so that’ll be about a two year build out before that’s completed some of the other steps that are coming along with that project. And we haven’t announced the the name of the team yet, you know, or team ownership, any of that kind of stuff. And so we’ve, I think, you know, we’ve been phasing it out, just. Kind of keep the attention and excitement, but we’ll be doing that very soon, because it’s important, because there’s material that needs to be bought and you want it to align with the colors of the team and right like that. And so that stuff will be coming along in the near future.

Brandon Burton 30:16
Yeah, that’s really cool. Well, Rick, as we begin to wrap things up here. I wanted to ask on behalf of you know, chambers listening, who are interested in taking their chamber up to the next level, what kind of tip or action item might you suggest for them as they try to work towards that goal

Rick Baker 30:35
while we I think for us, what really has helped us as an organization, and that be at the beginning of this whole journey of re reinventing ourselves, as I mentioned back in 2018 and we also started implementing Eos, the Entrepreneurial Operating System. And there’s other operating systems out there Eos, what I like about it is, it is not hard, you know, it’s very simple. It gives you a set of tools. But what the most important thing it does is it gets the whole team laser focused on the on the goal. You know, everyone is aligned. And, you know, here’s who we are as an organization. Our values are alive. They’re not just something on a piece of paper. They’re on our wall, but they’re not just on the wall. We live them. I hear people on our team stay them, you know, they’ll reference them, you know, regularly. So I know that they’re on the top of mind for them. We use it for hiring and hiring, promotion, recognition, to have everything to make sure that our value is alive and well. But the long game, they understand where we’re going and then, but more importantly, they understand why, and that’s important part of it. You know, we can set a goal for something, but if people don’t understand, aren’t bought into the why that’s our goal, or why are we going this direction, or why do we need our, you know, our revenue, to be this amount, then it’s harder for them to maybe buy into the mission. And I think what we’ve seen as organizations, and I’m sure the other chambers that are listening, we’re able to, we’re able to attract really high quality talent, because especially it seems like the workforce right now wants to be part of a mission that they’re excited about, and so we have an advantage a little bit. We may not always be able to compete in the marketplace for wages against some of our largest employers, but we’ve been able to attract people because they buy into the mission in the in the focus of the organization. And we have a we’re able to do this work because we have an incredible team of people. I just get out of their way, you know? They we get the right people and let them do their work and bring their expertise to the table, and it works out really well for our members and our organization and our community. Yeah,

Brandon Burton 33:10
it’s super important to be clear on that that mission and purpose, and that’s going to drive people in the right direction, for sure. Oh, Rick, I like asking everyone I have on the show about the future. How do you see the future of chambers and their purpose going forward?

Rick Baker 33:29
Yeah, that’s, yeah, that’s the age old question, right? You know? And I think the ACC has done incredible work with the Horizon Report and updating that again now it’s incredible how accurate the last one was to project out where we are now 10 years later, and so that’s been a great resource. I think our business communities and in our every city around the country need us now more than ever. We should be a business imperative, and that’s our goal here in Grand Rapids, we need to be a business imperative for every business in town with a pace of change the challenges that are coming, the how quickly those challenges are coming, the disruption that we have. Our members need us tremendously to help stabilize the environment that they’re in, and a lot of the growth, the the excitement that happens in this country that we all love is happening at the local level. We’re driving it this. It’s not being top down, driven from, you know, from Washington, DC, it’s bottom up driven now, top can affect it and make our jobs harder, but we can, we can push through it, and we will help navigate. We’re a resilient, you know, people here in the United States, in our cities, and so that’s to me, I think. You know, now more than ever and into the future, we are, if we’re doing the right kind of work for our members, we’ll be a business imperative for them. Yeah. I

Brandon Burton 35:10
love that. I love how you said it’s your job to help stabilize the environment that these businesses are trying to conduct their business in. And that’s

Rick Baker 35:18
thrives. Business thrives unstable and predictable. The unstable, unpredictable is where it’s like, oh my gosh, what are we doing? And so we can bring some stability to them and help them see what’s coming and be prepared for it. Then we become very valuable to them.

Brandon Burton 35:36
Yeah, absolutely. Well, Rick, I wanted to give you a chance to share any contact information for listeners who may want to reach out and connect with you and either learn more about the programs you talked about, or more about how you guys are conducting business there at the Grand Rapids chamber in general. What would be the best way for someone to reach out and connect with you?

Rick Baker 35:56
Yeah, the best way to reach me is I is email, quite honestly, and it’s, it’s simple emails, is rick@grandrapids.org, okay, very simple than that.

Brandon Burton 36:07
Yeah, I like that. We’ll, we’ll get it in our show notes too, to make it easy, even easier for people, yeah, to reach out to you. But Rick, this has been great having you on the show. I appreciate you taking the time to visit with us and to share. You know these, these programs you guys are involved with that are making an impact in your community, and I wish you and your team Best of luck as chamber of the year.

Rick Baker 36:28
Thank you so much. Brandon, appreciate you.

Brandon Burton 36:33
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2025 Chamber of the Year Finalist-Ocala Metro CEP with Tamara Fleischhaker

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE chamber of the year finalists series. And for today’s episode, we’re thrilled to welcome Tamara Fleischhaker . Tamara is a powerhouse in public policy, community development and business advocacy. She currently serves as the interim president and CEO, as well as the chief experience officer of the Ocala Metro Chamber and Economic Partnership, or the CEP. With nearly two decades of leadership at the CEP, Tamara has played a pivotal role in merging organizations, launching innovative programs like business incubators and award winning communication strategies, and steering grass root political victories that have shaped the region’s future. Tamara’s roots in business run deep, from helping out in her family’s screen printing company in high school to work in in corporate marketing at Fortune 100 company to becoming one of Florida’s most respected chamber professionals. She is a certified chamber executive, a Florida certified chamber professional, and an IOM program graduate, recognized as a 2016 professional of the Year by the Florida Association of chamber professionals. Tamara recently chaired that same board in 2022 to 2023 outside of work, Tamara is a passionate community advocate, serving on multiple nonprofit boards. She’s also a die hard hockey fan who splits her loyalty between the Tampa Bay Lightning and the Toronto Maple leaves, and she loves exploring every corner of Florida but Tamara, I’m excited to have you on the podcast today. First, congratulations to you and your team for being selected as chamber of the year finalists. It’s quite an accomplishment, but thank you. Yeah. I wanted to give you a chance to say hello to all the listeners out there, but also to share something interesting about yourself so we can all get to know you a little better.

Tamara Fleischhaker 3:04
All right. Well, wonderful. So thank you so much for this opportunity. We have such a tremendous team here, so I’m really grateful that that all of their work to get us to this finalist position. It’s truly an honor you. So you’ve already talked about my hockey background. You know, I love water, whether it’s the ocean or frozen ponds, if you will. And I probably, another interesting fact is I also love hot air ballooning. I had the opportunity to get involved in that when I was a teenager, and because I’ve been in a festival life, kind of a festival volunteer, for most of my life, and had the opportunity to crew for hot air balloons. And also, you know, go up in a few and that has always been a lot of fun. It’s something I don’t get much time to do now, in in the current role that I have, but it’s, it’s still a passion for me

Brandon Burton 3:51
that is really cool. I’ve never been up in a hot air balloon. I don’t know if I could, I don’t know if I could do it. I don’t know. I’ve seen videos of people that go up and they do skydiving from them, where they get no thank you. I don’t need to. I can’t do that for sure. I’m out myself. Yeah, very cool. Well, tell us a little bit about the CEP to kind of set the stage for our conversation. Let us know the size, the organization, staff, scope of work you guys are involved with budget just to kind of prepare us for the topics we cover.

Tamara Fleischhaker 4:23
Sure. So we our organization was formed about 13 years ago through a merger of both the Chamber of Commerce and the Economic Development Corporation in the Ocala Metro, and I’ve been with the organization through that merger. So it’s really been an exciting 12 years for us. When it was first formed, we were all coming out of a pretty tough, historic downturn of the economy, and we certainly had our issues in our community. So the organization was really formed with the goal in mind to be exactly what this community needed. I know people have. Merged and unmerged organizations, yeah, over time. And, you know, they always say, Well, what did you do? And I said, You know what the key to this is find out what your community needs. And that is what we did. And we’ve certainly seen the success with doing that. You know, Florida has seen tremendous growth. We ourselves were listed this year as the fastest, fastest growing Metro in the country, with a 4% growth rate year over year, which was a little bit of a okay, that explains why it feels like this in our community. And then, which is, of course, why we’ve also been focused on infrastructure. We’ll get to that in a little bit. But so this organization has, has really focused on, how do we grow jobs from the ground up? So entrepreneurship, we run two incubator facilities within our team. We also, of course, work on Business Retention and Expansion and business attraction in the traditional lanes of economic development. But outside of that, we are a full service, chamber functioning organization as well. And so we have on, you know, all of our full team that you would expect as a part of that we do all of the networking events and educational events, run a adult and a youth leadership program through the organization. So we have all of what you would traditionally expect within both sides of organizations. We just get to do it all with a really integrated team. We have about 30 staff members that host all of that because, additionally we we have a foundation within our structure. We have a a CDFI that we are working on within that organization. We also run a market space, which during covid, is something that really became a piece for us, that we have a facility, that it’s undercover, but yet outdoors, and we run a Saturday market out of there, and we rent it out to the community for different events, and, you know, festival pieces that they might do as well. So gives us another stream of income there, but it also adds a little bit more staff to the team. So again, we that’s our size of staff, we have about 1300 partners. We call our members partners because they are partners in the work that we do to support the business community. So that is how we look at our organization. So right around 1300 partners, I’m not sure if there’s something I missed in there, but I’m sure that if there’s another key point, you’ll let me know.

Brandon Burton 7:20
Yeah, no, I think you did a great job covering kind of that scope that you guys are involved with. I guess one of the aspects, budget wise, what do you guys look at? Budget wise? Yeah,

Tamara Fleischhaker 7:32
so for budget, we run about 4.4 million across our six entities,

Brandon Burton 7:37
okay, and I think that’s important, just for those listening to be able to try to scale, you know, the different programs and Exactly,

Tamara Fleischhaker 7:43
yeah, because they’re also wondering, how do you have 30 staff members? That’s

Brandon Burton 7:47
part of it, right? Absolutely so. And from what I remember before and having Kevin Sheilley on the podcast a couple of times, you guys are heavy in the equine industry as well. We

Tamara Fleischhaker 7:59
are. So yeah, we are blessed to be the horse capital of the world, and that is, I know a lot of people ask the question, Well, what about some other particular areas across the country? And we absolutely agree that Lexington is the thoroughbred capital. Ours is because we represent 73 different breeds, and we have one horse to every four people in our community. So we have more horses than any other place in the country, and that is part of the USDA registration of information. So yep, our our groups here have trademarked that name, and we love that. I I still believe we are the only chamber I know. We’re the only chamber in the country right now that has an equine initiative, which we absolutely love, because that is a huge part of our tourism trade here, and we absolutely enjoy having that be a part of our organization. And yes, so that is under what we call our traditional chamber side operations. But there is also economic opportunity in that as well, because we have a lot of companies that have created equine products in the community to meet the needs of what that horse community looks like.

Brandon Burton 9:04
Yeah, I think that’s a great example of going back to what you had said about creating the organization to what your community needs, right? You guys leaned heavy into that. So that’s awesome, absolutely. Well, on these chamber of the year finalist episodes, I like to spend most of our time really diving into the two program synopsis that were submitted on your chamber of the year application. So we’ll take a quick break, and when we come back, we’ll dive in deep on both of those and learn more about what you guys submitted.

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Brandon Burton 12:17
All right. Tamara, we are back. So as I mentioned before the break, we’ll dive into the two program synopsis that were submitted on your chamber of the year application. I know one of them has to do with the sales sales tax referendum, sales tax referendum. If I could speak right, why don’t you tell us what that’s about, the history of that and how it came to be. You know, at the front of mind right now for you guys to approach,

Tamara Fleischhaker 12:42
sure, absolutely so for us, this was actually our third referendum that we ran on a sales surtax for infrastructure and first responders. We started back in 2015 again, recognizing that our community was growing so rapidly that even if we looked at impact fees and our traditional methodologies of you know you’re getting your property tax, we wanted to maintain a balance in all of that, because as a growing community, to meet the needs. So we recognize that the best thing we could do is run a sales tax because then it’s not just our community that pays for it, it’s all those visitors that come to us. So we started that first process. Ran it for four years, and it was successful. We won. Then what we found out is that there continued to be some pressure from the legislature about how taxes were run. They were setting some standards about when in the year cycle you could do it and for how many years you might be able to so we did another four year and was very successful. That led us to looking at this tremendous growth that we’ve already spoken of, how fast we were growing. We want to be able to keep up with that infrastructure and make sure that the services that our community enjoys are still able to be found in the community as you’re moving here, or for someone who’s been here their whole life, the other piece of that is our schools are struggling, because often what they find is they get some unfunded mandates that come along to them, and you have that tremendous growth, they’ve got more students, and they’re outpacing the facilities that we’ve had. So we also realized that we had kind of a dual need for what was going to happen in the next 10 to 15 years. So we thought, you know, when you buy a house, you don’t plan for just four years of how much you’re going to pay for a mortgage, you’re planning 20 years, right? 20 years or more. So we said, let’s think about this in terms of how roads are being built in the community, how the transportation plans are being written. And we decided to tackle it for a 20 year penny sales tax for transportation infrastructure. And then we decided to add a half penny for 10 years dedicated to school facilities. So that might mean existing, upgrading existing facilities and or building new schools, which is all happening as a part of that plan. One of the things. That has made this so successful for us is when we first went to the community with it, we were very transparent with it. The city and county joined in on this process, and every dollar that they’re spent, they’ve created a budget for it in advance. It goes through the city’s budget process every year. It goes through the counties, and every time they spend money, they show the money. So the county has a dedicated website, and each of them has it in their budget, what they’re spending from those committed pennies that they’re getting and how they’re using it, whether it’s 10 fire trucks and, you know, new radios for something, or whether it is improvements to our jail facility and we built, you know, 17 miles of roadway or resurface, 12 miles. It literally gets put down to every penny that they spend and how they’re doing that. And then each year in the budget cycle, they can, you know, re look at events that are going on in the community, or they can look at what their use is, or a special needs. Do we, you know, are we building out a new section of our community? Maybe need a new fire station. So you know, that can be adjusted each year as a part of the budget process, but that’s how we went about, kind of taking the lead in this and recognizing that we needed to bring a community together. The greatest part of this is how we were able to mobilize so many different groups together on this. We brought together our realtor Association, road builders. We brought together all of our Of course, you know, we’ve got our public and private on both sides of that, but the business community really came together for this, and we raised over $250,000 to help run commercials and take kind of a new digital turn on that. But we also had some of these organizations going ahead and sending email blasts or doing social media campaigns. We even went to to the unions for the school board and also to our first responders, and they shared out this information because it helps them. They’re getting new equipment. They’re getting well taken care of. It doesn’t come out of general funds. So they still get to, you know, maintain the salaries, and we still get they still get to have improvements there. Because the worst thing a community can do it would be to go ahead and train people and then not be able to pay those first responders and have them go to someone else’s community. So we put all of these pieces together. We were so excited that the community really came together behind this. It really was one of those things where, you know, you get that broad collaboration as a part of what we’re doing, and with that, we’re actually ending up building two elementary schools, adding a new wing to a middle school, and building a new high school. All in those projects are already in process for the next five years, and so there are some other improvements that will happen out of that for the schools, but it really is a big piece of how do we make sure that local governments have the flexibility that they need, that they can stay sustainable and that they have long term funding sources for the growing needs of our community, where they don’t have to put that tax burden just on the property tax zone, you know, for those who would pay property tax for owners. So that was a really big piece for us. Really exciting. It was the first time we’d ever done true digital media, basically being on, you know, Amazon Prime, being on Hulu. It was a whole new venture for us to take that large of a piece. But we, you know, we also did a lot of conversations to business groups, anyone that wanted us to talk about it. We come see them. We went out to several communities, you know, we’ve got larger housing communities in the in the in our metro, and went out talk to them, gave them the whole, you know, here’s what it is. We’re just laid out the facts. And it was really incredible to see how they all really supported that and came behind it. We passed it in every single district, every voting district, which I think is, you know, the bigger piece of this, that kind of, you know, a lot of people told us it’s going to be close. You’re going to be you might get one passed, you probably won’t get both, and it’ll probably be a pretty close vote. Well, I’ll take 63% of the vote for the sales tax renewal and 59% for the schools tax so when I look at those numbers, I think that that’s that’s a pretty good thing, saying our community agreed that we need to take care of our schools, and that we need to have our students in safe classrooms and having all the technology that they need for the future, and also that we’re taking care of our first responders and that we have great roads to travel on in the Ocala Metro. So, you know, we’re pretty excited about how that all came together this last year.

Brandon Burton 19:38
Yeah, think that’s a huge help with the for example, the the transportation and first responders, sales tax, when every penny is being accounted for, and you can go back and say, Look, this is where it’s all being spent, that makes it a whole lot easier to pass the next time it absolutely does. My question, when it when it comes to the schools, is there certain things that that money is allowed to be allocated? To or is there like, for example, sometimes when a bond is passed, maybe it can’t pay teacher salaries, but it can build new infrastructure, new schools, campuses and stuff like that. Yeah. So, yeah,

Tamara Fleischhaker 20:12
yes, yeah. So the parameters for this, actually, it is all about capital outlay. So this was very specifically for new construction, for facility updates, so there is none of this being spent on salaries. But again, it helps to keep that out of the general fund. And because of the term, they were able to put Bonds out so they could build the schools now and pay those off as they collect that sales tax over the next, you know, few years. So yeah, it is very specifically because they had funding, and we’ve helped them find it for other programming. We actually passed a one mill renewal two years ago that helps them with our technical training skills and being able to have more in the arts sector of their schools. So we’ve been helping out in that lane and bringing people together for that for you know, this is more than this one election cycle, but yes, this particular sales tax is dedicated very specifically to the capital investments within the schools.

Brandon Burton 21:12
So my other question with this program is, with the capital that was raised to promote and do the digital marketing and everything that you guys did it? Did you have somebody in house that could kind of leverage that, or did you contract and go with an agency that could help put you in contact with prime and Hulu and, you know those examples you mentioned?

Tamara Fleischhaker 21:29
Yeah, this, this was the first time. So in the first couple of campaigns we we did a lot in house, social media, driven in those but this was well outside of our wheelhouse. So we absolutely did hire an agency. And I will tell you, it was an agency that was referred to us by a partner in the community. And again, you know, we had so much of our business community that said, you know, we’re absolutely behind you on this, and helped fund that investment. So yeah, we did a little bit of we supplied some B roll and some other video because we do have our own video studio in house, so we were able to work with them on that and help put together the scripting. And so that was kind of the fun part, that we were able to use some of what we’ve done in the community and our own video studio and supply that information to them. But yeah, we definitely hired this out, just to make sure you want to put the experts in a smart move. Yeah, yeah. And I think every year, we all realize as Chamber organizations, it gets harder and harder when you’re doing political things on social media and and those types of channels. There’s so many restrictions that are put in place that it’s always best to let the experts do that if you’re in a position to do it.

Brandon Burton 22:37
Yeah, absolutely. Well, let’s shift gears and change our focus on to the other program that you guys submitted on your application. If you’d like to introduce that program and tell us what it was all about.

Tamara Fleischhaker 22:49
Absolutely. So our other program is what we call the Ocala Metro Catalyst Fund. This is a community development finance institution which is regulated through the US Treasury Department, this was a new thing for us. We I guess I should step back and say, you know, we started an incubator program with the help of the county and city on the campus that we have here, because we are right across from City Hall, and within our campus area here, they had a building that used to be the original power plant for the city of Ocala, and so both of those entities helped us open up in that building. So it’s the power plant business incubator. So we started there with a real focus on entrepreneurship. And how do we help people to grow their own business? Right? It’s the greatest way that you can have control of your own career and your life is to be able to start your own business. And so we have been running that incubator since 2012 it has been incredibly successful, and this last year, we were able to open a second incubator location. But in the process of running these incubators, the biggest challenge I think we continue to recognize is that there’s an access to capital issue for entrepreneurs, and it can be even worse in some of our underserved communities. And we have three that we’ve really keep an eye on within our community, that those zip codes kind of tend to be the ones that really have struggled the most in our community, and have kind of been overlooked over the years. And so we have put programming from our incubators specifically into those communities. And what we recognized is traditional lenders don’t often help those in the underserved community, and they don’t have that way to do that. So what CDFIs do in a community is they help close that financial gap. They can spur economic growth and promote mobility where, you know, traditional lending falls short in that lane. So for us, you know, we did a lot of surveying, a lot of talking to people in the community. And you know, part of what happened is. It actually started in a post covid environment, right when we were looking at businesses that were receiving assistance through the Cares Act, and then we realized there continued to be this gap in critical funding in the state of Florida has made great inroads over the past couple of years, but we had already started into this process and recognize that for lower income zip codes. This is going to be an ongoing challenge with traditional lenders. So we started out a new 501, c3, and as you can imagine, in this being a federal program, there are a lot of regulations, a lot of processes to go through. So we did hire a consultant to help us start this process that got us on the on the road to this. And so, you know, we’ve now been able to offer some nano loans to businesses as a part of the process, and we’re already in the repayment process on that. And what we’re really looking forward to over the next few years is that we’re hoping to get our final certification in January. We’re fully on track with that. We’ve received a large grant from Treasury to make the next steps in this and working towards that certification. The other piece of it is our county government has also given us a grant that we’re using as a matching grant in the community. They gave us $75,000 to go out to the business community. And so we are currently raising matching grant funds through that so that we’ll be able to offer larger loans, where our next step is micro loans and those who would be anywhere from 2000 to 15,000 and then once we’re fully certified, and we can engage banks, then at that point as a part of the process, then we’re hoping to be able to go to those more traditional business loan sizes of somewhere between, you know, usually around $50,000 would be kind of the top end of those types of loans. But that gives businesses who are in their first five years of startup that working capital that they that they need. And again, we’re really targeting communities that would traditionally not be served by a traditional bank because of where they you know, those communities are, and because of their economic situation that they’re already in. So our goal is to try to make equity where we can in the community, and to try to balance that for everyone, so that there’s an equal opportunity. Because we do feel that entrepreneurship is the fastest way to to really create personal wealth and personal opportunity for you and your family.

Brandon Burton 27:27
Yeah, I love this idea. I’d love to see more chambers embrace this and be able to provide access to capital, funding to these, these businesses, you know, coming out of an incubator, these new businesses, I’m trying to get going. The biggest question that I have, so you addressed it, you know, how the funding, how this in, I think, in the the introduction, you had talked about your foundation. So this is how it’s within the foundation.

Tamara Fleischhaker 27:53
But this actually this, so this actually does run separately of our foundation. Oh, so yeah, just, yeah. Just to clarify our so our Foundation did help with initial startup funds. So you know, when we were trying to get those nano loans started, but we have, actually, this is its own separate 501, c3, organization now. So yeah, when we first started talking about it and how do we fund some of the initial pieces we were working on, we did use our foundation to help us with that, but at this point, it is a standalone organization, and so I think that’s what makes it a little more special as we’ve been able to move it forward. And I think that’s what makes it such an important program, is that it doesn’t rely on our foundation. Our foundation can still be dedicated to serving the mission of our overall organization, right where we talk about, you know that the foundation can magnify mission, and so that’s what we continue to work on. So this one is its own entity at this point,

Brandon Burton 28:48
awesome that. Thank you for that. Clarification. When it comes to the the Nano loans, the the soon to be micro loans that you you give out. How do you secure that? Like, what kind of is there collateral? Is there? How do you ensure that you get repayment and that it’s not just a gift?

Tamara Fleischhaker 29:06
Yes, no, yep. So, so we, you know, there is a whole comprehensive process, much like banks go through, right, looking at their financial situation, looking at the viability of that business, right? Because it’s partly the same process we use in an incubator is that business scalable. What, you know, what are the opportunities? And part of what the great part in doing this process is there’s a requirement for them to get this funding that they have to go through the technical training so they get the technical assistance that goes with it. So we’re working with these businesses. Our team over at our incubator is working with them every day to, you know, to check in and make sure that they’ve got all of the pieces of that ready. We actually, because we’ve had a great partnership with Kauffman Foundation through the incubator for several years. We have some of their programs, like the Fast Track Program, which is a great program that gets a business started on. Yeah, how do you even write a marketing plan? How do you write your business plan? And over the course of that, they’re writing all of those documents and really getting themselves on stable footing. Because the key to an incubator in any community is essentially, we say we help a business fail fast, right? If you’re going to make mistakes, do it in a safety net where you’ve got people around you that can help catch you and help get you back on track, because that’s the piece right. Businesses that are incubated, I am probably going to get the stats wrong, and those of your listeners will be like, that’s not the right stat, but I’m going to estimate that it’s about they’re 80% more successful in the first five years, whereas, you know, an average business without that kind of support network, you probably have about a, you know, 12% survival rate, and so we know that that’s already, you know, the piece to having a community that supports our entrepreneurs, and that’s a key piece, but having that opportunity for them to get that continued coaching that becomes a part of the process as well, because they don’t get their loan payments. If they don’t, you know, and have that technical assistance going on. And I think that’s the piece that makes this so special, and that’s a continuing piece, but that links it back into our incubator as we’re going forward now. The other thing that we did is we had an amazing event just recently, which was a matchmaker event, and this is where we bring in local banks. We had about 25 local banks, about 120 participants, and all of them come in and they sit down with those documents that they have, their business plans and their financial documents, and they talk to the banks about getting loans. And so the other piece is we’re teaching these businesses how to build up the what they need within their business that will help them in the future with regular, traditional loan programs. And that’s really the goal behind this, is to get them established, give them a credit history, because, more than anything, that’s what they’re missing. They don’t have a credit history, even if they had collateral. They’re a new business, right, right? It makes them risky. And so that’s that’s our goal, with all of this is really opening the door for them, for the future, for larger and other, you know, loan opportunities.

Brandon Burton 32:07
Yeah, that is fantastic. The whole point about helping these businesses fail fast, reminds me of Thomas Edison and a reporter asked him, you know, what do you think about all your failures? He’s like, I didn’t fail. I figured out 1000s of ways that a light bulb would not work, right? And that’s the whole idea. You fail fast so you can get to that solution.

Tamara Fleischhaker 32:25
Yeah, we actually have that quote on the wall in our incubator. We we went with a lot of those types of quotes as inspiration, because that’s it, right? And when you know so many people that you know, sometimes we talk about we have some serial entrepreneurs in our community too, and some of them are on their third or fourth company, because they just love that drive. Now that they’ve, you know, they’ve been so successful in their first business, they keep going on to the next. And I love seeing that.

Brandon Burton 32:48
Yeah, that’s awesome. But Tamara, as we begin to wrap things up, I wanted to ask for the listeners who are interested in taking their organization up to the next level, what kind of tip or action item would you suggest for them and trying to accomplish that goal.

Tamara Fleischhaker 33:03
So I think the first thing I would say is never think that you’re too small to try starting some of these programs. I think that’s that’s the biggest part is we say, well, we could never do what the Ocala CEP does, because we don’t have that kind of budget or that kind of staff. 13 years ago, there were five staff, and I can guarantee you, we had a small budget at the time. So I think the key to any of this is, what can you take away, what part of what we’re doing can you use, you know, if it’s, you know, from a sales tax standpoint, okay, take a look at your community. And is this something that you think with transparency and other things? Because I’ll share how we did it. I shared all the time, and I think that’s the great news about chambers, right? We talk about R and D all the time. I’m going to rip off and duplicate what somebody else is doing. And most of the things that we do truly are scalable. So even if there’s just a few of you, get a committee together, get, you know, get your board behind what you’re doing, and let them help lead the brigade for you. And what we’re doing with an incubator, you do not have to be in the situation we’re in. Get your community partners together. That’s what we do as Chamber organizations, right? We’re the catalyst. We’re the conveners. We bring people together. So get people behind you on this, whether that issue is housing, whether that is, you know, improvements in your communities, whether it’s entrepreneurship, there are so many lanes that you can bring people together, and that’s really what we do best. So I would say, don’t be afraid to try it. Just go for it. Yeah,

Brandon Burton 34:33
I love that response. I like asking everyone I have on the show, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Tamara Fleischhaker 34:45
So I think, you know, we talk about this all the time. We hear the news stories, and we see this kind of greater political divide, or so it seems. But I think what we’re finding more and more is as things seem a little more crazy in the environment. And around us, people look to their chamber. Businesses definitely look to us. And they say, Okay, we we’re asking you to lead, and I think we’re going to be called upon. We’re we’re already seeing it happening. And I’m sure chambers across the country are as well, that we’re being called upon to voice an opinion or be a part of more issues that are happening in our community, and of course, my only caution would be make sure that whatever you’re engaging in meets your mission, right that, because it’s so easy for us to have mission drift and stray away from that, but our voices matter so much in the community, and we’re going to continue to be called on so we all need to be thinking about that. What are we prepared to what is our process for engaging on issues, and what’s the right thing for our community, and how do we want to address that? As chambers,

Brandon Burton 35:47
yeah, I totally agree. But Tamara, I wanted to give you an opportunity to share any contact information for listeners who may want to reach out and connect or learn more about your approaches. There in Ocala. Where would you point them? What would be the best way for them to connect

Tamara Fleischhaker 36:04
with you? Well, the place that I will start them is our website. It is the OcalaCEP.com so Ocala is spelled o c, a, l, A, C, E, p.com, and you can see, we’ve got a team page there. We’re all you can find any one of us on that and make an outreach, and you’ll easily find me there. And the great news is, most of us are first name at Ocala, cep.com if you want to send an email. So again, I’m Tamara. It’s T, A, M, A, R, A, and so you can feel free to give me a call, you know, off of the website there, or you can give me an email and I’m happy to connect with you, or connect you with a member of my team who might be a better resource for you.

Brandon Burton 36:43
That’s very good, and we’ll make sure to have the website and our show notes to make it easy for people to find you guys and fantastic reach out and connect. But Tamara, this has been great having you on the show. Thank you for diving into these programs and telling us how you guys are making that secret sauce there in Ocala. But I wish you and your team Best of luck as chamber of the year.

Tamara Fleischhaker 37:05
Thank you so much. Brandon. Really appreciate the opportunity to talk to your listeners.

Brandon Burton 37:11
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2025 Chamber of the Year Finalist-Greater Fort Wayne Inc. with John Urbahns

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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You’re joining us for a special episode in our 2025 ACCE chamber of the year finalist series. And our guest for this episode is John or bonds. John is the CEO of Greater Fort Wayne Inc, and of course, he’s representing a Greater Fort Wayne Inc as a chamber of the year finalist. But he joined the organization in 2014 and at the time, was serving as executive vice president economic development, before taking on the CEO role in 2019 under his leadership, Greater Fort Wayne Inc has assisted with over 200 business expansions and relocations, resulting in more than 13,500 new jobs and $600 million in new payroll. Previously, John was the Director of Community Development for the City of Fort Wayne, managing strategic planning, redevelopment and economic development initiatives. John has led key community projects such as the landing electric works and the Bradley hotel, while also engaging with residents and leaders to shape Allen County’s future. He holds a degree in urban planning and environmental design from Ball State University, and is an AICP certified urban planner, John, I want to welcome you back to chamber chat podcast. Congratulations to you and your team for being selected as a chamber of the year finalists. I’d love to give you an opportunity to say hello to all the chamber champions, and if you would share something interesting about yourself so we can all get to know you a little better.

John Urbahns 2:41
Hello, Brandon, thanks for having me. It’s a pleasure to be back. Love talking about our team. Our team is excited about this opportunity. We think we’ve done a great job in transforming our community, and really all of northeast Indiana, so excited about it. You know, I’m a I’m just a proud Hoosier. I’m a proud father of three great kids here that are all making choices to stay in our community at the end of the day. That’s that’s the biggest job in the world that I have, is making sure that every kid has the opportunity to have a great opportunity in Fort Wayne, in Allen County, and just continue to thrive. So excited to be here. That’s

Brandon Burton 3:22
right. You’re you’re living the work that you do, right, keeping your kids into the community. That’s great. That’s great. Well, tell us a little bit about Greater Fort Wayne Inc, to kind of set the perspective for us as we start our discussion today. Give us an idea of the size staff, scope of work. You guys are involved with budget, that sort of things Greater

John Urbahns 3:42
Fort Wayne ink, you know, a lot of people think, Oh, you’ve been around forever. I joined the organization in 2014 January, 2014 when we formed the organization, Oh, right. We merged our chamber of commerce, which was 100 years old, our Economic Development Alliance, which was a public private partnership doing economic development, which was about 20 years old, and then our leadership Fort Wayne program, which is at the time, was about little over 30 years old, and merged those together, the business community really said, we need to pull these assets together to do economic development, to do chamber activities, to do leadership programming, so that we can take on bigger and bolder projects in the community. So we’re about 1111, and a half years old as an organization, but you know, really serving as the economic development entity and the chamber for all of Allen County. So not just Fort Wayne, but New Haven Hunter town, some of the smaller communities, 660 square miles, is our is our jurisdiction, but we work very closely with those regional counties in northeast Indiana.

Brandon Burton 4:46
All right, very good. But how many Chamber members and staff? Yeah,

John Urbahns 4:51
so we have, we have 14. We just passed the 1400 mark on membership in the community. We’ve got 20 staff members. But. Budget of about $3.4 million that that is made up of, you know, membership revenue, dues, a non dues revenue, just lot of great things going on. A lot of great support from our community. In what we’re doing as a community, we’re seeing a lot of growth, which is what you want to see as a chambers and an economic development agency, and really feel that the work we’re doing is helping drive that.

Brandon Burton 5:23
Yeah, very cool. Well, on these chamber of the year finalist episodes, I like to spend the majority of our time really diving into the two programs that were submitted on your chamber of the year application. So we’ll take a quick break, and when we get back, we’ll dive in deep on those two programs.

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Brandon Burton 8:28
All right, John, we’re back, as I mentioned before the break, we’re we’re diving in on the two programs from your your chamber of the year application. I know one of them has, you know, obviously, a focus on economic development and another one on talent attraction. Do you have a preference on which one you’d like to cover first?

John Urbahns 8:47
I’m good with either one. You know, our role, our mission, is about building nationally recognized economy, but our Why is really about people and capital. So we always talk to people about it. It’s about people setting the environment where people want to be, where people want to move to, and where capital wants to be deployed, whether that’s locally, nationally or internationally. So both these programs tie very, very much into our why on the people and capital side. So people are probably the most important. So let’s just jump in on the people side.

Brandon Burton 9:17
All right, so let’s do that so your your onboard program, tell us what that’s about. And kind of, I always like to know what the need was, it was addressed, and how you guys went about answering

John Urbahns 9:27
that need. Yeah. So one of the one of the areas that we started working was onboard Fort Wayne. We’ve seen a lot of growth in our community. We We had a lot of years of, kind of dying, the slow death, of negative domestic migration and population decrease with some of the work that we’ve done to drive investment in the community, we’ve now seen eight straight years of positive domestic migration. If you go back 1990 when they started tracking this every year was negative until eight years ago, and that’s because we chose to invest in ourselves. Started to make progress in that environment, and as we started to see that increased domestic migration, we started seeing a lot of influx from people from throughout the nation coming in to Fort Wayne and Allen County. How are we going to welcome them? How are we going to really come alongside them and help them get connected within the community? So we created the onboard program about five years ago, and have slowly built out different segments of it. And over the last couple of years, we built, we built in the intern experience and best in class, which are two of the two of the pieces that we submitted for the chamber of the year application. So the intern experience, really diving in with interns and companies. They’re going to come here to work and hopefully have a great experience at their company. How do they fall in love with the community? And that’s what we stepped in to help do. So each summer, we do between five and one year nine, nine weeks straight of just social activities for the interns, to get them connected to each other, to get them connected to the community. One of the keys is we, you know, we survey them early on. You know, what’s the chances of you seeing yourself living in Fort Wayne post graduation in both years, it’s been a little right around 60% of the kids see themselves living here. And these are kids that are coming from all over the US, right? We part of the survey. We look at where they coming from one year, 25 states. One year, 23 states, multiple countries, of kids coming in from across the US to do internships here. So these college interns? Is that college intern? Yep. So if only 60% can see themselves, living here, that’s a challenge for us. By the end of the summer, both years, it’s increased to well over 80% of the kids we when we do the post program survey, 80% over 80% say they could see themselves living in Fort Wayne, Indiana. And there’s a lot, and we ask them why we you know, it comes down to cost of living, opportunities, connectedness, not just within the in Fort Wayne, but to outline, you know, larger metros. So we feel the program has been very successful. Our companies feel great about it. It lets them focus on the day to day, you know, like, let’s make sure they have a great work environment that they like our company, but we help them fall in love with the community. And maybe there’s some connections that are made while they’re here over the summer, and they and they fall in love in general, and have those strong connections as well. So it’s it’s creating that connection to the community. We parlayed that last year into the best in class program and said, All right, we’re getting great results from these college interns, but how do we get to kids before they go off to college? How do we build that pipeline? Just like a company builds a pipeline, we need to build a pipeline. So last year, we worked with all 17 high schools in Allen County and really sat down with your principals, your guidance counselors, and said, Give us your top kids, your 10 to 15 kids, not necessarily one through 10, one through 15 in the grades, but who are the leaders? Who are the kids that are going to go off and maybe never come back? And we pulled them together and said, give them to us for a night. So we had about 250 kids come together last year, and we had this best in class event where we talked about what’s going to happen over the next four years in our community, right? How is it going to change? We had some young entrepreneurs come in and talk to them about how they’ve chosen to make their best life here in Fort Wayne and Allen County. We talked about the business environment, right? So many kids, they don’t. They know about what’s going on the community, but they don’t know about industry. So we highlighted the key industry sectors and the great job opportunities that they can have here in the community. And then at the end, we wrapped it up with a cost of living index, right? We had, we had kids at tables, and we gave every kid a different at the table, a different city, and we started to help them understand, or they, I guess they under they figured out themselves. Hey, if I move off to some of these bigger cities, am I going to be able to afford to live the way I would like to live? Can I have? Can I own a car? Can I own a home? How much am I going to be able to go out? How many times can I go to Starbucks or the local coffee shop? And they started to understand Fort Wayne, Indiana was the best place for them to grow up. Yeah,

Brandon Burton 14:34
my son is our oldest. He graduated high school last year, so his eyes are being opened right now as he’s looking at cost of living, and what a call to reality. You’ve got these 250 of the greatest leaders in your area, you know, coming out of high school. Then to be able to give them this, this real life metric of this is one of just one of the real positive. Of reasons why you’d want to choose our community to stay, you know,

John Urbahns 15:04
yes. So you always wonder, did I make an impression? What? What’s the results of this? Right? We wanted these kids to not just know themselves, but ultimately go off to college and be our sales people while they’re out at, you know, universities throughout the Midwest, throughout the US, we had calls the next day from parents and said, I don’t know exactly what you said to my kids last night, but they were leaving. They were leaving after high school. They were going off to a couple of cases, Indiana University, Purdue University, pick your new mission. They were going there, and they were never coming back, and after last night, they said they want to come back. And that, to me, says we made a difference. That’s really cool, right? We’re driving change. We’re changing the mindset of the young folks about the community, and they’re starting to see the great opportunities that they can have. Yeah,

Brandon Burton 15:59
and so going backwards a little bit with the intern program, I think that’s a missed opportunity that so many chambers and communities have where interns come in and so much of the focus is on, you know, building the the work experience, and connecting with the company and and we miss that opportunity to connect them with the community and To get them to get them to fall in love with the community, you

John Urbahns 16:23
have to engage them. You have to get them to fall in love. You know, we’ve we’ve done a lot of work in our community about reinventing, reinvesting ourselves, building up our downtown. We do a business survey. Every five years, we hire a polling firm. It’s not just a survey we do. We are a polling firm. We do a statistical analysis of it, and 95% of the businesses believe we’re on the right track with where we’re headed. The number one issue in the community that they think affecting talent, attraction, retention, and these are companies across the community, is downtown and riverfront revitalization. So we know we’re on the right track, that we’re hitting the right points. Now we need to get those kids that out and enjoy those things and see those things while they’re here. So feel really good about it.

Brandon Burton 17:13
That’s great. Well, let’s shift gears to the big economic development program, and the I’ll say economic development. Win that. You guys are going through it at the moment. Tell us about that. Yeah,

John Urbahns 17:28
the, you know, I mentioned people in capital. The other side of our business is the capital side, right? Economic development. How are we creating the environment to attract capital into our market and get locals to invest as well. But last year was was a big year for us. We had $3.66 billion in building permits in Allen County. Put that in perspective, if you go back to 2012 so about 13 years ago, we were averaging about $500 million of building permits a year. So we’ve seen dramatic growth in that we hit a billion in 2017 and we haven’t looked back from that. So capital is a big piece for us. The other thing we had looked at through our economic development strategy was land assembly, and how do we make sure that we have opportunities for companies to grow? We saw the need for land in our community. We had an opportunity with a project that came to us from our electrical provider and said, Hey, we’ve got a company that’s that’s looking at our market. We’ve done a lot of great things to improve our water supply and our access to water and on the electric side as well. So ultimately, we landed a $2 billion Google data center, right? It’s their largest AI data center in the world that’s being built here in Fort Wayne, and we had a challenge to figure out how to get 900 acres of land for that development. Ultimately, this could end up being a 10 plus billion dollar investment as the multiple phases grow out in our community. And these are, these are tech jobs in our most depressed area of the community, right? So we can come back to that, but there’s gonna be a lot of great spin off effects from this that we’re gonna be able to utilize. But we’ve talked a lot as a chamber world about chamber foundations over the last several years. Do you have a chamber if you don’t have a chamber foundation? When you’re asked that question at ACC, I feel like everybody’s like, Well, why don’t you have one yet? You need to look at one. So we have one. We’ve been, you know, using it in different ways. But one of the things we had to respond to this, this about a year and a half ago, when this project started, was we had a partner that was going to work on land assembly, and it wasn’t going well with the company, and the company came to us and said, Hey, can you help us acquire the property? And we said, Yes, we’re going to do that. We’re going to, let’s, let’s figure out how to do that. So we utilized some funding in our chamber foundation to go out and acquire a. The 900 acres of property so that we could move it forward. We acquired that 900 acres of property in under 90 days. Wow, which is amazing as a community, and we couldn’t have done it if we didn’t have the chamber foundation infrastructure in place to go and do that. I think the other thing you have to look at from you know, you think about all the horizon points. You think about catalytic leadership and pulling people together. This property was located not just in the city of Fort Wayne. It was also in the city of New Haven, and it was an unincorporated Allen County. We took the role as a developer to go acquire that property. But then also, you know, petition for the vacation of a county road, we had to get the city of New Haven to dis annex about 60 acres of the site that was in one community, so that the city of Fort Wayne could annex it and annex the rest of the property and have that in their tax base. Now, you go to a mayor and tell him, I need you to dis annex 60 acres so that your neighbor can take it. Yeah, right, that that’s a tough conversation. But he jumped right in and said, Hey, let’s figure out how to do it, because this is a win for our community. It’s a huge win. Yeah? Mindset, right? If you go back 510, years ago, this ends up in a lawsuit, and frankly, the project doesn’t happen, but we had that buy in, and it’s because we’ve got the trusted relationships with all the different partners to pull it together so that it was a win win for each of the communities, because he knows his community is going to grow because of this right he’s right next to it. He’s going to see a lot of great growth, even if the even if that project is not directly within his political jurisdiction, right? Companies don’t care about political lines. They care about getting projects done. We used our foundation, we acted in a way, to speed a business to get this win for the entire community,

Brandon Burton 22:01
yeah. I mean, Moses split the Red Sea. I mean, you guys worked on getting a city into D annex, part of the land. I mean, it’s a miracle, as far as I’m concerned, but being able to be that convener, so like you said, be that trust. You know, have that trust in the community. Be that convener to really lead a project that’s going to benefit all of the surrounding communities as well. It’s, I mean, that’s the perfect position and role that a chamber should be playing. And then you’ve got the added benefit of being able to access your your chamber Foundation to help, you know, get the ball over the line, so to speak. Great testimony on being conveners and having a chamber foundation to see a big project come together that’s super exciting.

John Urbahns 22:48
And this is going to have, you know, I mentioned that, I said I’d come back to it. You know, this isn’t, you know, part of the community that has seen the most disinvestment or the lack of investment over several decades. We now in that, in that part of the community, have our first market rate subdivision being built for the first time in 40 years. Wow, market rate subdivision being built with the with the with the project, and the TIF district and the city being able to work to reinvest dollars within that community, to look at neighborhood commercial corridor projects, and we’re looking at other industrial properties that need to be repurposed in that area. This project now gives us the opportunity to really dive in and make some really big, transformational change in that part of the community. Yeah,

Brandon Burton 23:36
that’s awesome. So just a side note or comment on the chamber foundation. For those who don’t have a foundation, may be curious, how do you how do you guys fund your foundation? How did that? How did the funds become available to be able to fund a project like this? Yeah, we,

John Urbahns 23:56
you know, our our foundation, our c3 organization, is all of our fee for service agreements with city, Fort Wayne, City, New Haven, the Airport Authority, the county commissioners, they flow through that as well. But then we’ve used that to assemble dollars. The dollars we used for this project date back 25 years when the business community raised funds to help the city finalize an industrial park, and as part of that, those business funds that went into it as land sold, came back to us, into that entity or that foundation, to reinvest and basically evergreen, so that we could continue to do similar investments about eight years ago, we use that funds, those funds to help the city acquire another 145 acres and turned around and sold that to a large, large facility here in town. Again, we got the money back, and then we used it in this case. And then. Um, when this project closed, the funds came back into that. So those, those funds are recycling and coming back to us to now. Now we’re looking at new opportunities. How are we going to invest that to again position the community for growth from an economic development perspective? So those rate, those funds were initially raised as from the private sector. There’s other funds that you know because of this project, we were able to get several people that were involved in the project to provide some additional funds to it so help grow it because of the success of that project. So we’re just trying to continue to grow it and make sure that we can leverage it multiple times, right? It didn’t, it didn’t help that project, not just that project back in 1999 it helped us with multiple projects along the way, and it’s going to help us continue to move things forward. Yeah,

Brandon Burton 25:56
it’s a great framework of how to utilize a foundation. And for those who are thinking about it, it’s a great exposure to one

John Urbahns 26:05
way we used it. I know that others use it a lot of different ways. We can all learn from each other. I think that’s the key that I like about ACC, that I like about this process. We all learn from each other. We’re all doing great things. We just might be doing different things. Absolutely, we

Brandon Burton 26:21
all have different communities. So John, for those listening who are wanting to take their chamber to the next level working towards that goal, what kind of tip or action item might you leave with them towards trying to accomplish that? I

John Urbahns 26:37
think one of the things that that I would tell all of my my peers, you know, those in this world, and I’ve learned this, you know, again, very recently, that we have to be we’re that we’re the future of the community. We’re looking out ahead. Make sure you’re having those conversations with your key businesses about the future, right? So often, we all get kind of bogged down in the day to day making sure that projects are moving forward, programs are moving forward. We could spend our entire day focused on the here and now and making sure that goes smooth. But we need to make sure that we’re having the conversations about the future, right we are. We are the future of our community. We’re going to drive that. We’re going to be the catalytic leader. We’re going to be the futurist. Make sure that you’re bringing your business, your key business leaders and government leaders along with you. In that regard, don’t lose sight of the future. Make sure that you have those conversations. Is what I would leave with everybody. Yeah,

Brandon Burton 27:39
and said, Don’t lose sight of the future. I always like asking that question, too, how do you see the future of chambers and their purpose going forward?

John Urbahns 27:48
Yeah, you know, I can only speak from for my chamber, but we are. I’ve seen the change in this community. Yeah, I came here almost 30 years ago, and it wasn’t a community that I moved to to spend a career. It was a community I moved to for a job out of college, and we started to make change, and chambers need to be key in that role. If you’re not, if you’re not affecting change in your community, you’re not doing it justice, and you’re not doing yourself justice. So the future, the future of chambers, is bright, but we have to make it bright.

Brandon Burton 28:26
Yeah, I like that. Need to be affecting change in your

John Urbahns 28:30
community. We, we often say, we, we need to, we need to make the change happen, and not let the change happen to us. Yeah, so many times that happens.

Brandon Burton 28:41
And you know, when it comes to change, a lot of people fear it, because so often the change does happen to us, but if you’re being forward thinking and driving the change, you’ve got a lot more you know, direction on what the future looks like when you’re driving it instead of being acted upon. So yeah, great point. Well, John, for those listening who might want to reach out and connect with you about either these programs or how you guys are doing things there. Greater, Fort Wayne Inc, where would you point them? What would be the best way for them to reach out and connect?

John Urbahns 29:12
I’d point them to our website. GreaterFortWayneInc.com, just just, you know, Google, us make that your That’s right, your browser choice, if you would please. But Greater Fort Wayne inc.com, all of our contact information is there. We are happy to have conversations about any of the programs we’re doing, any of the projects we’re here to help each other, and we definitely, we definitely subscribe to that. You know, I talked about, we talked about the Google project. We’ve coached probably now seven or eight other communities on how to handle these big projects and pull them off some of my peers that are probably listening here, we’ve had some conversations, and it’s been very valuable to them, and it’s valuable to us when we can go and talk about others. So. Go to the website. I will tell you that we are literally in the middle of a of a complete over overhaul of our website. So what you see today is what, not what you will see at the end of July or the first of August, but go to our website. Reach out to us and income back. Come see us.

Brandon Burton 30:19
Yeah, very good. And if you have trouble finding it, go to Google.

John Urbahns 30:24
Go to Google. It’s gonna be easy. I love the plug.

Brandon Burton 30:26
Well, John, this has been great having you back on Chamber Chat Podcast. I appreciate you spending time with us. I wish you and your team best of luck with chamber of the year. And you know, keep making those big swings and big movements in your community. You guys are doing awesome.

John Urbahns 30:40
Thank you. I appreciate it. Brandon.

Brandon Burton 30:43
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