Transition Up Ladder with Jaime Henning

Below is an auto-generated transcription of my conversation with Jaime Henning. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

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Introduction

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Voiceover Talent 0:14
And now, your host he prefers running outdoors versus a treadmill, he’s my dad Brandon Burton.

Brandon Burton 0:21
Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your host, Brandon Burton, and it is my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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Guest Introduction

Our guest for this episode is Jaime Henning from the Greeley Area Chamber of Commerce in Colorado. Jamie is the president and CEO of the Greeley Area Chamber of Commerce, visit Greeley and the Greeley area Chamber Foundation. She has been a leading voice on energy infrastructure and other issues important to the region. She’s been in Greeley for just under two years that has already made a big impact bolstering the Greeley business community. During the pandemic. The chamber led a public private partnership creating the Greeley area recovery fundraising funds to help businesses and CO created a safe place to the Five Star certification program with the city created a business response Task Force and common grounds virtual chamber coffee to connect businesses and elected officials. She is honored to represent Greeley helping steward 100 year organization and its next chapter in championing business. Jamie is one of over 500 in the US to earn the distinguished CCE certification. She sits on and has served on boards including the American Chamber of Commerce executives and the US Chamber of Commerce most recently, the CCE commission and chair of the newly formed events division. Among her most proud accomplishments, she has helped to train hundreds of other chamber executives helped found and direct Lincoln’s young professional group that grew over 1800 members, one of the largest in the country while serving as a senior director overseeing brand campaigns airshows Startup Week advocacy work, helping to found new initiatives and a successful Guinness World Record attempt. Jamie is a native of Nebraska a corn Husker from Fairbury have a small farming community of 4000. That’s known for its red hot dog sold in Memorial Stadium. She grew up on a farm where her grandfather owned a local gas station and elevator. Her mom was a business owner. And so as her dad who farmed so she comes by it naturally, she earned her degree in Corporate Communications and Public Relations. Jamie, I’m excited to have you with me today on Chamber Chat Podcast , please take a moment to say hello to all the Chamber Champions and share something interesting about yourself so we can all get to know you a little bit better.

Something Interesting About Jaime

Jaime Henning 3:48
Yeah, wonderful. Thanks so much. I’m so excited to be on. And we have such an incredible profession. And we’re really lucky and leadership’s a gift. And so it’s been incredible to join the team here in Greeley, Colorado. And you know, from an interesting perspective, I’ve helped organize co organized several air shows, and I’m a little nerdy about watching them fly around or traveling to them. So this weekend in Loveland, Colorado is an air show with the Blue Angels. I’ve coordinated them before I will be sitting out on the road, likely getting a view of their early runs that they’re going to make. But I’m just passionate about the people that serve our country. And it was amazing to work with them so and air shows have turned into a hobby, but they were something that started out professionally for me really to drive interest in our local Air National Guard Base and its connectivity. It was one of our largest employers, so they were a lot of fun to run and great chance to connect with community so I’m excited to see one here in Colorado.

Brandon Burton 4:48
Yeah, who doesn’t love a good air show? Hey, they’re, they’re fun.

Jaime Henning 4:52
Absolutely they are.

Brandon Burton 4:53
I love that connection to bring it back to the community and National Guard. It’s great to be able to to have that perspective. Speaking of perspective, why don’t you tell us a little bit about the Greeley area chambers to give us an idea on the size and staff and budget and so forth so we can know where you’re coming from before we dive into our discussion.

About the Greeley Chamber

Jaime Henning 5:15
Yeah, wonderful. You know, Greeley, Colorado, was recently named in the last three weeks, the fastest growing city in northern Colorado. So they’re expecting by 2050, to nearly double the growth of the city, which is pretty exciting. So it gives us an incredible opportunity. And the community itself is heavily based in a lot of heavy industry. So energy development, agriculture, it’s the seventh largest ag producing county in the country. It is the largest oil and gas producing county in the country. So so many different large industries that drive here, but a lot of our membership, the chamber is still made up of small businesses predominantly just like the rest of you listening today. And so in terms of Greeley, and so much growth happening here, northern Colorado is really special. And that Loveland Fort Collins, in Greeley, work on a lot of our work together. So there’s truly this regional tilt to the work we do. And when I came here and put a poster above my desk, just to remind myself, my team and others, collaboration over competition, that you know, the new way, the old way might have been to compete the new ways to work together. So we really have a lot of that going on in northern Colorado, and I think it’s how we’ll win. So I’m so pleased to be here. And, um, you know, Greeley has, again, tremendous opportunity to grow and evolve in the next couple of years here.

Brandon Burton 6:38
That’s awesome. So I’m at a curiosity, what is it that’s fueling the growth there in Greeley?

Jaime Henning 6:43
Well, you know, Colorado is a pretty amazing place to live. I have a lot of hometown pride for Nebraska, I grew up there my whole life. But there’s a lot of beauty here that can be accessed. So a lot of interested outdoors, people enjoy coming here, I can tell you on any given Saturday morning, you might find me driving up the Big Thompson Canyon to Rocky Mountain. And I can be there in 45 minutes to go for a hike on a Saturday morning. So that’s pretty incredible. Even though release kind of here on the plains. That’s actually what’s kind of fueling the growth too, is there’s just so much weight, so much place to expand. And so release got a lot of land. And it’s also been acquiring some pretty innovative water practice, and waters gold where there’s a lot of people coming here, and it’s pretty tough to do development or more expensive. So I’m really also the least expensive in northern Colorado for housing prices. So a lot of that is just driving it and then interesting coming to this really beautiful state.

Brandon Burton 7:40
So yeah, that’s awesome. So as far as the chamber itself, what is staff size? What does that look like for you guys? Yeah,

Jaime Henning 7:48
well, we’re growing to, um, you know, during the recession, or during the recent COVID component, and everything economically that came with it, we have to attract a little bit. And, you know, our tourism operation specifically was probably the hardest industry in the country. So each tourism organization had to kind of pivot figure that out. But we’re about five FTEs. Right now, we’re hoping to grow to about seven. And we have a director of our tourism program, and I direct all activities at the chamber. And then we have a very active foundation that you mentioned earlier, we helped 280 small businesses with rent with about 600,000 Initially, and eventually a million dollars that went through our foundation to help local business in the first 10 days after the pandemic started. So pretty impressive group of people who just raised that locally and came around it so I work with some pretty amazing leaders here who who did that work. So yeah, they’re about seven FTE is hopefully as we grow here, five now and then we’re a midsize chamber so um, you know, we have 700 investors here at the chamber and and growing all the time, you know, our penetration in the business community, so many people belong, but there’s a lot of opportunity to grow so we had someone who’s doing a lot of business interaction and development for us and that’s been reaping rewards. So

Brandon Burton 9:12
that’s awesome. I think that helps to paint the picture for us for sure. As far as where you’re coming from as we get into our topic today which from what I understand you have a maybe an interesting background as you’ve gotten into the chamber industry and kind of moved up the ladder so we titled this episode transition up the ladder as you share your journey and what that’s look like because I know a lot of people have gotten into the the chamber industry by accident, they say so we’ll learn more about your journey and dive into that as soon as they get back from this quick break.

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Topic-Transition Up the Ladder

Alright, Jamie, we are back. So as we talk about your transition up the ladder, your development and growth in the chamber industry? Why don’t you start at the beginning? Tell us how did you get into chamber work in the first place? What was your happy accident? And we can kind of go from there. Yeah, I

Jaime Henning 11:23
think about everyone who works in our industry and stuff. They’re in really interesting ways, you know, whether it’s private business or otherwise. In my case, I went to college for communications and PR. And when I got out of college, I thought for sure I’d work in an advertising agency or I had all kinds of ideas about what I might do. I ended up working at a state park. And I’ve always had an outdoorsy interest. So I work with a bunch of businesses out there coordinating events. And one day someone stopped me and kind of grabbed me by the arm and said, you know, you’d be great at the Chamber of Commerce. And I said, What’s that? And they said, Well, there’s one in Lincoln, you should go visit with them. So we had some time we had to take off mandatorily in the summer. And so during that month off my first day, I was so bored. So I I’m just like a go getter and I couldn’t stand it. So I called the chamber. And I continued to call the chamber the next day when I called I said, Hey, can I talk to the President, and I told the front desk assistant, I’ll just wait on the phone until you can have her pop on. And so at first, I can only imagine her thoughts like who is this person demanding to talk to me. But we had a really great conversation. She’s like, can you come in today, I said, in fact, I’m free. So I tried to grab, you know, my nicest looking anything I had in my closet at the time as a college student or right after college, and went in to talk to her. While I was we had great conversation. I hadn’t heard back. So I called again. And I said, Hey, I’m going to my aunt’s in Oregon, I’m going to leave you her phone number, this was all pre cell phone. And I said just in case you want to call me back about that job. And I think really they offered because they said if I could be you know that attentive to the follow up that I could be with their investors. And you know, you and I talked a little before the podcast today about connectivity to investors, and it matters, the follow up matters. So that was kind of how I found my way into the chamber industry.

Brandon Burton 13:18
So maybe let’s let’s stop there for just a second. What What was that driving force about the chamber that made you want to be a part of it so much. Honestly, I

Jaime Henning 13:27
enjoyed those business owners, I got to know, in that hospitality job I was doing, I would coordinate their events. And they would I would sit in the room and listen to them talk about how they were growing and doing innovative things. And I thought, Wow, if I could be around them all the time. Like I’m just a true Creative At Heart. I thought this would be really interesting. Like I’ll grow in there if I’m around these people all the time. So it was a little bit that honestly. And now I’ve had that opportunity for over 20 years. So

Brandon Burton 13:54
that’s awesome. So I didn’t mean to cut you off with Santa like yet and kind of a next step. But yeah. So after you finally were offered the job, right?

Jaime Henning 14:05
Yeah, they didn’t have the job I wanted. I wanted to be the event professional. And they said, we already have someone doing that. But if you want to be the President’s assistant, you could do that. And I said, Okay, I’ve no idea how to do that. But I’ll do anything you want. So I started and from there, I served in about every position you could serve in at that chamber. So I was the President’s assistant toward the end I was managing communications investor relations. And you know, you name it, I was probably you know how to touch with it. So what an incredible opportunity as a leader to learn everyone’s role from the inside out. I think it has made me a much better leader from a perspective of how my people that work for me engage with our investors and what they might be feeling and needing and so it’s helped me in the job crafting because there’s almost nothing I haven’t gotten to touch a little bit so

Brandon Burton 14:59
you Yeah, I can see how that would pay off for sure by just kind of not even just dabbling in. But you’ve you’ve like, been immersed in all these different aspects of how a chamber operates. And and what a great opportunity to start as the President’s Assistant, I’m sure they just created that position for you because of your tenacity and your, your stick to itiveness. And not wanting to take no for an answer or nothing for an answer. Right? Well, ironically,

Jaime Henning 15:26
the the woman that interviewed me was not the president, she was the Executive Vice President, the President was in Ireland. So she hired me sight unseen for him. And I said, When am I going to meet this person? And I said, you know, what’s he like, what will be working with him? And her comment to me, I still remember it was basically, hey, you know, I want to leave here for a long time. And if you just stick with me, let’s let’s do this. I’ll teach you everything I know. And I worked for that person for all 20 years that who actually is just recently retiring from the industry. So um, yeah, it was she meant what she said. And I followed up on that. So

Brandon Burton 16:05
yeah. Awesome. So as you say, and now being President CEO of a chamber, as you kind of reflect back on your, your time and your experiences developing in the chamber industry? Are there moments that you look back on that you think I’m glad that happened to me at that point, or you’re able to make some correlations from the past to your current position?

Jaime Henning 16:30
You know, no one is in this job, I don’t think who doesn’t want to serve and give back. So, um, you know, this week, one of the team members I have I elevated to go to winter Institute. And, you know, the friends I made at winter Institute are people I talked to weekly, still, I do business with them, I consult with them. They are my personal board of directors, and their chamber presidents from all over the country and leaders. And so for me to be able to do that for my team, she just got a scholarship to go to winter Institute. She’s not even sure what I got her into. But she trusts I think that if I said it was the best thing I ever did, that’ll be good for her. So you know, the givebacks a big deal. But the connections we make in this industry are what cement us to it. That’s my feeling. I’m sure a lot of people feel that way. So absolutely,

Brandon Burton 17:17
in fact that the next area I wanted to kind of cover was the kind of a mentorship if you will, I mean, not everybody that’s in the chamber industry has had the same path as you did. Everybody’s had their own type of accident to get into the cheaper world. But yours is definitely unique. But taking that perspective that you have, what could you maybe suggest for others in the industry already that they can do to help mentor and bring up the future of chambers?

Jaime Henning 17:51
Yeah. So I think, you know, part of mentorship is just being a good team member. And when you talk about transitioning up the ladder, and making sure your team knows they can count on you being generous with your time, and ensuring they can come to you is a big deal. So I think from a mentorship perspective, being an accessible team member, puts you in a position to lead and influence other people. And so I don’t know how intentional I was about that I was intentional about wanting to supervise people, I thought that you know, if you talked about any leader in the country, they’ll tell you, being a leader is about having followers, you know, having people who want to move the direction you’re moving and embrace the ideas and the big vision, your casting, nothing can be more permanent, and what I’m doing right now, and so just learning to work with people and then learning to help influence them in positive ways and help them grow. I think that’s all of our jobs. But it starts with being a good team member. And if you don’t have any credibility, and respect and trust, you really can’t move from there.

Brandon Burton 18:57
So that’s right. And I can imagine as you’ve hired people, and maybe seeing the potential in them as you hire them, and, and hopefully, you know, you’re seeing them as somebody who will be around in the industry for a long time, and not just a fleeting, you know, a year thing, you know, just passing by or whatever, but to be able to really help grow them and develop them and give them you know, that experiences and maybe in different fields within the chamber to be able to to help them move along. I mean, I’m making some assumptions here. I see your head nodding. But I think that’s, that’s what I would take from your experience, at least.

Jaime Henning 19:36
Well, I don’t want to Pollyanna this moment and saying chambers don’t have their challenges there. And, you know, Chambers of Commerce are struggling with workforce the same way. Our industries are right. And we’re connected to every one of those industries. So there’s a high propensity that people that you hire, might want to jump out and in and that happens all the time. So the best thing you can do is just grow into them, offer them opportunities. He is starting to be innovative as a chamber and don’t rely too much on the past mean of COVID taught us anything, we can’t be who we once were, we need to also innovate and show up. And so that’s the best way to keep your best and brightest is to do that and listen a lot, so and then act on those things.

Brandon Burton 20:16
Yeah, when we see it all the time, where some of the best, some of your best employees are the ones that get poached by some of your members, they see the good work that they do, and, and they can usually pay them more. So that’s, that’s where it comes down to

Jaime Henning 20:32
worthy consideration of benefits and perks. You know, chambers, the best thing I offer I hear from my employees is flexibility. And you know, not every, you know, other business can offer that necessarily. So we just have to identify what are the things we excel at, right? And then do those, right. So

Brandon Burton 20:49
that’s right. So I wanted to maybe pick your brain just a little bit and see what maybe tips or action items you would have for people that are listening that they could maybe implement in their organization to help lift them up to the next level.

Action Item/Tip for Chamber Champions

Jaime Henning 21:07
Yeah, one of the things my mentor said, when I was listening to a class she was speaking to on the number one thing she looks for is confidence in someone. So I would say, you know, you don’t want a lot of bravado, you want to retain your humility. But leadership requires a certain level of, hey, let’s go this way. And so I think having a level of competence, and then saying yes to a lot of things, you know, when physicians would transition in our organization, I sought to be a global thinker, you know, not to just pay attention to the silo in front of me. Or if I was the event coordinator, that’s all I was gonna pay attention to, I start to really help others in the organization and learn. So I think truly that saying yes to more things, eventually have to focus, right? You can’t say yes to everything by being open to that option, and to learning and to being vulnerable enough to say, I don’t know, but for me in coach is pretty important. So

Brandon Burton 22:04
I like that idea of being able to say yes to it, maybe it’s not necessarily saying yes, but it’s, like you said, being open to the possibility exploring the possibility instead of just being siloed. And shut down. And nope, this is all I do, all I do is the marketing or all I do is, you know, remember, retention. But being open to the idea to broaden your experience. Because you’re right, you can’t say yes to everything, because then you just get bogged down, you don’t have the bandwidth, and you become, you know, no good to anyone, if when you say yes to everything, but entertain it, be open minded, and see what can what can be beneficial, not only for you with your personal development, but also in those who you serve. So I think that’s a great piece of advice.

Jaime Henning 22:53
I think, as you’re, you know, trying to remain your activity as a lifelong learner. And in that you establish some credibility. And so, you know, I think if you can become the resident expert, people will look to you and you will inherently grow your leadership skill, because working with people’s when it’s all about, there is no more important piece to this than that. And so, you know, I’ll honestly say I had to work a lot of my feedback loops, sometimes that’s tough. I’m kind of a perfectionist. And so I’d love nothing more than someone to come to me and say, Oh, wow, great job, I wouldn’t change a thing that doesn’t happen. When you work with investors, you’re working with this huge idea pool of leaders who want to go all kinds of directions. So you have to really find ways to hone in on that.

Brandon Burton 23:39
That’s right, those personal connections, I think sometimes get overlooked and forgotten about in the digital age that we live in. But it is so key. And I think there’s a hybrid there, you know, the digital, but the personal touch has to be there to build those relationships and that trust. Not everything can be done by a computer, although you’re getting better at that.

Jaime Henning 24:00
Exactly, exactly.

Brandon Burton 24:03
So as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Future of Chambers

Jaime Henning 24:12
You know, it’s interesting, because I’ve heard people say, the Chamber of Commerce is reinventing itself. And maybe I even said that earlier, you know, and in ways we are. But really, I think the message chair, investor ship, if you’re the leader, needs to be that we’re getting back to where we started. And you know, I had another visit with someone in the chamber industry. And Chris Mead, who actually wrote the book on chambers, so to speak. And I was visiting with him. And we were talking about our energy sector and the way it’s evolving. And the truth is, we’re getting back to why we were created. We were created as an industry, a community, a collective voice, for business survival. I mean, what could be more poignant than the moment we just went through, and we helped businesses survive this not closed, have resources have connectivity, so I think really, we’re starting to turn around the original Genesis for why we were created. I think for smaller chambers, especially, sometimes we can get into the thought process that our ROI all comes from networking or events. And really, there is such a broader purpose to the chamber, and you know, coalescing around important issues, making sure your local community knows who your candidates are, who care about what we stand for. And so it’s an interesting time, if you can frame it that way, I think,

Brandon Burton 25:30
yeah. And I think networking, it’s, it has its place, for sure. I mean, we talked about the personal connection. But I’d like to give the example of a call to yellow highlighter tool, right. So if you if you were to print out your whole membership list and pull out the highlighter, and start marking up your list of the members that engage with your chamber on a regular basis. And I think most chambers, if they were to do that, that percentage is going to be pretty small, it’d be if they’re, me, every chamber is different. But if if their primary focus is networking, that percentage that shows up for these networking events, and that’s their primary way to engage with the Chamber is going to be a very small percentage of their entire membership. So are you really serving all your members by just having this networking event available? Maybe I mean, it’s, it’s there, but is there things that you can do that really do serve the entire business community, or 80% of them or, you know, a much higher percentage than the little bit to show up to the networking? So I think, I think it’s important to, to stay relevant looking at that, and and realizing why, why, you know, getting back to the basics, this is

Jaime Henning 26:48
the person who has championed events my whole life. I mean, that is where I am the resident expert. That is what my old team thinks of me as, but I’ve had to grow into this leadership position. And maybe before where I highlighted networking, as the only now I am personally involved in the policy work. I love it. I mean, that is where so much good happens for your chamber. I think a lot of small chambers also don’t believe they can do that work. They absolutely can. I mean, we ran candidate forums last week, where I simply had a conversation as three questions posed by my leadership to those candidates about why they’re running, any chamber president could run something like that, right. And the community appreciated it because they don’t know everyone, you know, it wasn’t meant to lobby or advocate, it was truly meant as a get to know you. And in the long haul chambers work with those folks every day. And that’s how they get things done, or these private public collaboration. So it’s been an interesting perspective for

Brandon Burton 27:44
me, for sure. So in the long run, when the majority of the people that you represent are small businesses, or businesses and the business community, it’s important when there’s elections coming up, that it’s good to have those candidate forums and to be able to hear their platforms, but need to have some pro business candidates, you know, let your members know which candidate is pro business and is going to be able to help their business succeed and thrive. So I think that’s a important thing that you hit on right there.

Jaime Henning 28:16
And then on the networking side, just reinventing what you do. And it’s not that we should get away from the things we do. We’re still doing business after hours. I’m not sure many chambers, you know, or not, but we’re expanding into mourning smaller collaborative events where maybe the COVID impact isn’t as much and, and other things. So I just think we’re forced to think about that change all the time. And it’s probably a healthy thing.

Brandon Burton 28:38
So yes, absolutely. Be flexible. Be flexible, but know your mission, your purpose. So absolutely. Jamie, it’s been fun having you with me on the podcast, I’d like to give you an opportunity to share any contact information for anybody who might want to reach out and get to know you better connect with you about anything you had to share on the show today. What would be the best way for someone to reach out and connect?

Connect with Jaime Henning

Jaime Henning 29:06
Yeah, absolutely. So feel free to email me jaime@greeleychamber.com , just Greeleychamber.com You can reach me there. And also I’m on about every social media platform, you can think of Facebook, Insta, Twitter. And we also have a great YouTube channel. So if you’re just looking for ideas, and kind of how we’re connecting to our investor ship, there’s a lot of video content content out there. And the Hello really morning minutes we do in our newsletter to kind of our chamber coffee, common ground. So a lot of ways you can dig in. I’m going to end today too by just saying if you’re not watching Ted Lasso and you’re a leader, you probably should be. I know there are lovers and haters, but I love this quote. And essentially it was about teamwork. I think that you might be so sure you’re one in a million that sometimes you forget that out there. You’re just one of 11 and you’re nowhere without followers and your team and investors So, yeah, you might have the opportunity to lead and it’s a gift but wow, leadership lessons on Ted Lasso I watch it religiously.

Brandon Burton 30:07
Right Ted Lasso and Michael Scott some of the best leaders. Truly, truly appreciate it. Jamie. This is like I said, this has been a lot of fun. I appreciate you coming on and spending some time with me today on Chamber Chat Podcast, and we can stay connected as we as they go forward in the future.

Jaime Henning 30:25
Thank you. So nice to meet you.

Brandon Burton 30:28
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