Below is an auto-generated transcription of my conversation with Ralph Staffins. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.
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Introduction
Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.
Voiceover Talent 0:14
And now your host. He believes with a little creativity there’s always a way, he’s my dad, Brandon Burton.
Brandon Burton 0:22
Welcome, Chamber Champions. Thank you for tuning into chamber tap podcast. I’m your host Brandon Burton, and it is my goal to introduce you to people and ideas to better help you serve your Chamber members and your community.
Our title sponsor is Holman Brothers Membership Sales Solutions. Let’s hear from Matt Morrow President and CEO of the Springfield Area Chamber in Missouri to learn how the Holman Brothers provided value to his chamber.
Matt Morrow
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Brandon Burton
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Guest Introduction
Our guest for this episode is Ralph Staffins. Ralph is the president and CEO of the Brunswick Golden-Isles Chamber in Georgia. But before that in 2018, under his leadership, the Covington Newton County Chamber of Commerce was awarded the four star accreditation by the US Chamber of Commerce. And prior to serving in Covington. Ralph served as the executive director for forward McDuffie in Thompson, Georgia as the economic development director. Ralph was named president and CEO of the Brunswick golden Isles chamber in June of 2019. And he currently serves on the coastal pines technology book College Board. Georgia economic developers Association Board of Directors is twice served as chair of the Georgia Association of Chamber of Commerce executives and serves on the Board of Governors for the Georgia Chamber. During his time in the golden isles, Ralph proudly led the Brunswick golden Isles chamber to earning its five star accreditation with the US Chamber of Commerce. In 2021, Ralph was recognized by Georgia Trend magazine as one of the top 40 under 40 in the state of Georgia. Ralph graduated from the Georgia College and State University in 2006 with a bachelor’s degree in political science, and earned a master’s degree in public administration in 2008. Ralph is designated by the International Economic Development Council as a certified economic development professional, and he makes a great impact in any community which he serves. He’s married to his lovely wife, Rachel and has four beautiful children. Ralph, I’m excited to have you with me today here on Chamber Chat Podcast if you will take a moment to say hello to all the Chamber Champions and share something interesting about yourself so you can get to know you a little better.
Ralph Staffins 3:42
Yeah, Brandon, thanks for having me today. I’m excited to be here with other chamber professionals listening, as always like to learn from others as well. I guess the most interesting thing about me as far as a chamber professional golfers, I’ve had the opportunity to live all over the great state of Georgia, and I’ve never done anything other than economic development in my career. As a young professional, I’m still learning balancing work and, and life and you said I had four kids. And that certainly keeps me busy on top of leading such a great organization down here at the beach in Georgia.
Brandon Burton 4:16
That’s right, I’ve got four kids myself, and it keeps you running all different directions. You know, every day after work, it’s seeing who’s got basketball or volleyball or you know, all these different activities. Well, it take a moment to tell us a little bit about the Brunswick vowel chamber just to kind of give us some perspective before we get into our conversation, maybe the size budget staff, that sort of thing.
About the Brunswick-Golden Isles Chamber
Ralph Staffins 4:39
Yeah, so we represent Brunswick-Golden Isles and many other communities. It on the coast. So our community is the economic hub in Southeast Georgia. And so we have a lot of members outside of our immediate community. But if the brothers would go now this chamber was actually a result of The merger between the St. Simons Island chamber and the Brunswick chamber about 20 years ago. And so we represent roughly about 1200 Members, we have a budget of almost a million dollars a year and we have six employees as well.
Brandon Burton 5:16
All right, well, that definitely helps to kind of set the stage for your resources that you’re coming from and and I think that’s important so as other chambers listening, they’re bigger or smaller can see kind of take a pulse as to what you’re able to do with with the Chamber your size and kind of adapted to their chamber and where they’re at at the time. So our topic for our discussion today where we’ve titled this breaking down barriers and it’s really much more than that and I’m excited to to hear Ralph from from you as to the the perspective and background there the golden isles, the Brunswick golden Isles chamber as to how you guys are being more intentional around this topic, and we’ll get into this discussion as soon as we get back from this quick break.
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Topic-Breaking Down Barriers
All right, Ralph, we are back. As I mentioned before the break you guys there at the Brunswick-Golden Iles Chamber being very intentional with how you’re going about, you know, some some things that have been kind of contentious and you know, a lot of tension throughout the country, especially as it comes to race relations. But if you would tell us a little bit of the background in your community why this is a topic that we’re talking about today. And how you guys addressed it?
Ralph Staffins 8:49
Absolutely. Well, and I’m sure the listeners know, they would probably be living under a rock if they didn’t know about the mod Aubrey murder in our community. As COVID was going on, all across the country, our country faced riots in issues from Portland all the way to Atlanta. And we actually had a incident in our community where a young man was shot in one of our neighborhoods, young, young African American gentlemen. And so it was just like the perfect storm with George Floyd and all these other things going on. And I tell people sometimes, you know, we were fortunate that COVID was happening because it slowed the news down and slowed everything down a little bit for our community to be able to to catch up, but I am so proud of our community. Right And last week, actually the hate crimes trial wrapped up. And so we are completely through the judicial process of this tragic incident happened in our community. And so we’re thankful for that. But we’re very proud that we came through this entire process peaceful. We didn’t have rioting or looting both, but that was because our community came together. And I’ll tell you, it was the business community, the Chamber business leaders in the African American faith leaders who have such strong existing relationships as to why that was able to take place in our community that they always say silence is deafening, right, you’ve heard that saying, the silence of our local elected leadership, it was deafening. And there was no reaction whatsoever. And so we came together as a business community and a faith community and started meeting and having conversations. And while we as business leaders and the face side of the house, too, we couldn’t guarantee an outcome. But we knew something was going wrong with this process. And we did come together and promise our community that we would ensure that it was done aboveboard. And that’s really all they wish they could ask for. And so we welcome people to our community to protest and to be heard, we asked him to do it peacefully. And when you add brothers and sisters locking arms, because of the relationships we already had, it allowed us to keep it peaceful in our community.
Brandon Burton 11:27
Yeah. And I think communities across the country and in I imagined in some other countries as well, they’ve all been much more hyper aware even of these challenges in communities with with race in regards to race relations. And I think everybody’s trying to be more intentional with how they go about being inclusive. And, you know, whether it’s just a general membership or board selection, things like that. I think there’s definitely a balance of being inclusive. And also making sure that, you know, people are not being put in positions or businesses aren’t being highlighted strictly because of the race background. Yeah, there’s so much more that you want to highlight what the good things are they’re doing. And it’s not just because it’s an African American based business or anything like that. How have you guys gone about intentionally being aware that drawing the proper attention in your community?
Ralph Staffins 12:38
Absolutely. I tell people all the time, this was a tragic incident that happened. There’s no way of getting around that. But it is changed our community, including our chamber. Moving forward, right, the tragedy would be to have something like this happen, and just go back to the way you’re doing. Yes. And so I told you this all kind of transpired and unraveled. During the height of COVID pandemic and lockdowns in our community, unlike most in the country, was very fortunate our economy had a hard hit, because we’re a tourism based economy, but we had a immediate rebound from that little dip. And so our community was wide open. There was no doubt about that. But but people were still being costs. Our workforce wasn’t 100% back even though we had record numbers of tourists in our community. And you couldn’t go into certain businesses because of the the restrictions and the Coronavirus. And so what we did is we decided we were going to start a new part of our organization, we started a 501 C three Foundation. And that foundation focuses on three main things. It’s leadership development, workforce development, and diversity, equity and inclusion. And I say it all the time, leadership development and workforce development go hand in hand, and the D comes in to support those right? We want to make sure our programs as we’re developing the leaders of tomorrow, and the future workforce of our community looks like our community. We want to make sure people of black and brown skin have the same opportunities to advance their careers and become part of our workforces. Anybody else. And so that’s that’s kind of what we did. It’s a reaction to it. And I can give you an example, a lot of chambers, I would venture to say most chambers have leadership programs, leadership, whatever your county is, right? Yeah. And our leadership program historically, did not have much diversity in it. And so through our foundation, we set a realistic goal of having 33% of our leadership class, which is almost the makeup of our community to right, as far as diversity goes. And we even took that one step further. We said, doesn’t matter if you’re white, African American, Hispanic, it didn’t matter. We do not want cost to be a barrier to you being able to better yourself and workforce and leadership development. So we raise scholarships and our leadership program cost $1,200 A year to go through. And a lot of small business employers can’t afford that kind of investment. And so we want to make sure that cost could be a barrier. So we, I literally made two phone calls and hesitant scholarships, I needed. This community rallied around not only redefining our leadership program, but ensuring that there was access to that program. And we went from having we take 30 people a year into the program, and we went from having 32 applications, maybe they haven’t 52 applications this year, and the second year going through this, this process.
Brandon Burton 15:45
So how did you go about communicating that, as far as you know, trying to attract the diversity to the leadership group, as well as the scholarship opportunities?
Ralph Staffins 15:54
Absolutely. Well, we invited folks to the table. Okay, so I need to say this, I understand these kinds of conversations are uncomfortable, right? Nobody likes to have these conversations. It doesn’t matter. Your ethnicity or socio economic class. They’re not comfortable conversations. And we are that we invited all of our minority businesses to the table. And we had conversations, we invited that African American faith community I talked about earlier, to the table. And we identified 75 young leaders in those communities. And we just invited them to apply.
Brandon Burton 16:37
And what kind of feedback of the 75 young leaders he identified? He said, total was about over 50 applications. But obviously, they weren’t all, you know, from the That’s right, those he identified, did you get other feedback? I guess the purpose, what I’m asking is, as far as, you know, a starting point for building relationships. Even if they didn’t apply, did you get positive feedback from those who you’d reached out to and invited and identified?
Ralph Staffins 17:10
We absolutely, we absolutely did. And not everybody can make that kind of time commitment from their job to be away from their job to be a part of progress. So that that did cause the application number to be lower. But we have so many people out of that first 75 or so young people we identified as part of our our chamber in different ways. Now, they didn’t have to go ship, Glenn is what we leadership, Langley County. But now they’re in committees. They’re part of our young professionals, they’re part of our ambassador program. One of that 75 is already on our board, went through the leadership program, and immediately showed so much potential, and his employer encouraged us to add him to, to our board. So it’s the last thing any community will want to do. And I think anybody listening would agree with me is to look over your shoulder and be worried about the next set of leaders coming up. Right. And we don’t want that. So we’re going to make sure our leadership program is state of the art but more than that, we’re going to make sure it looks like our community. So we’re empowering leaders in every neighborhood and every type of business, whether it’s small or big in our community.
Brandon Burton 18:25
But there’s you know, the the quotes out there have never let a good crisis go to waste, and not to make light at all of robberies, death, but it definitely came in a time of crisis. It came at a time where you know, emotions were very sensitive, were raw, and to be able to not let his death go unnoticed. And to have a mean something by be able to be able to, to reach out and and involve others and like you said, having them more involved with the Chamber now where they weren’t before. And it’s it was a matter of bringing that to the focus to the attention and being able to say we want you to be more active in our community. At least that’s how I see it is kind of taking that approach of we want to include you we want people of every walk of life to be part of our community to make it
Ralph Staffins 19:25
great. Absolutely. It changed our chamber down to our DNA. And that’s, that’s just me being honest, we, we do things differently. We have conversations we weren’t having before. And we are better as a business community and as a chamber because of it. And that just many of your listeners might not know my area, but we’re diverse in many different ways. It’s not just religion and race. We socio economically we have the richest zip code and one of the poorest zip codes in the state. of Georgia, all here in the same place, we actually have a four mile causeway that separates those two zip codes. And so that’s why I told you we were positive emerge chamber, there were two chambers for a reason, right? We had a diversity does is passed, color of skin or your religion, it’s Island and mainland. Yeah, Richard for and so we we want to make sure that we are doing the best we can and developing the workforce a for employers but b we also want to help in generational poverty, that’s something that we at least in the south face a lot is this generational poverty, and we are certainly part of a task force that’s helping to, to erase that from our community.
Brandon Burton 20:45
I love that. And that you do have some obstacles a lot of other chambers don’t have with the mainland, and the island is a real divide, you know, geographical divide between the two. But you know, working to bring them together as one. And I can imagine by having this new group of leaders being brought up, it’s going to bring a whole new perspective going forward at the chamber to insights and feedback that you wouldn’t have received otherwise. So I see this as being a really long term play of really seeing that the growth and development of the chamber there.
Ralph Staffins 21:27
It really is. And truthfully, we also have a youth leadership class. And so we’re also talking about high school, right, we changed the way we did that program to it’s not exactly like our adult leadership class, but it’s, it’s diverse, and now you’re having to apply for and it’s not just a counselor, telling us who we’re going to get. We’re getting private school kids and in inner city kids, and we’re putting together because those relationships in the future are going to be important for them.
Brandon Burton 21:53
For sure. So with the schools, how are you? How are you working with them to get that set up? Do you? Are you working through the counselors through administrators? How do you How are you initially setting up that relationship?
Ralph Staffins 22:05
Well, yeah, you know, like all things, it always flows down from the top right. So I would encourage anybody listening to this, your superintendent needs to be your best friend, that school board needs to know you just as well as the city or county commission does, right? It’s, we’re facing as a country, a workforce crisis. That’s the result of this pandemic, let’s be really honest. We’re not in a depression. We’re not in a recession, we are facing a workforce crisis like our country has never seen before. We are a microcosm of that here in the golden isles, we’ve got a 2.4% unemployment, right? In 1800 open jobs so that I can point people to right now, those numbers just don’t add up. No, not at all. And while we are increasing our population, being tourism community being a place where people like to come and retire, right, we’re not attracting workforce aged people as fast as we’d like to. And so we recognize that that 1200 to 1500 kids, we graduate every year out of our K 12 program. That’s our pipeline, until we figure out how to attract new, new young people to our community. And so we’ve got to make sure those kids are understanding what the workforce of the future is going to look like in our community specifically. And so we work really well with our school system for a lot of workforce type things, and we marry him with our Technical College. And we actually have a four year school here in our community as well. And so there’s a seamless transition for our kids, no matter what, whether they want to go to a technical school, or a four year education. And we at the chamber in the business community, we just want to make sure that they’re aware of all of their options, and where the jobs are. And so we actually just got done with a new program we installed called our teacher externship. And so we sent a bunch of teachers from I mean, even kindergarten, we even had kindergarten teachers, Brandon going into industry to understand that it’s not smokestacks and Miss indigenous anymore. It’s it’s high paying jobs and no debt out of the technical college, for the for the young people. And so it’s it’s relationships, everything is, you know, comes down to relationships. And so if I could give any word of advice to the listeners, it’d be to make that superintendent your best friend, because it’s whether it’s a leader, Youth Leadership class, or workforce pipeline, it all comes down from him or her and their willingness to partner with the business community.
Brandon Burton 24:36
Absolutely. And, and I think just having discussions too, I mean, just recently, I had a discussion with my oldest child, he just turned 16. And we’ve talked about his future and say, Okay, do you see yourself living in our community in the future? Yeah, 10 years from now, are you going to be here? Are you going to be living somewhere else? It’s like, Well, geez, yeah, I haven’t really thought of that. But I know a lot A lot of youth as they’re growing up, they can’t wait to get out of mom and dad’s house and, you know, go to college and start a career. And I don’t know, maybe it’s just an assumption, but it seems that a lot of youth seem to look outside of their community for their future. So what can we do to develop that future vision within our own community to keep our youth there and for them to see a future there in your community? I
Ralph Staffins 25:23
think it’s all important. So, absolutely. Is them understanding the careers. And it’s not just them, let’s be real honest, as parents, too, right? We got to make sure the parents and the students, I understand that there are incredible jobs in our community, and
Brandon Burton 25:40
we live at the beach, right? We have
Ralph Staffins 25:42
quality of life. Let’s show them where the jobs are, and show them that it’s you can play with computers and technology and make a lot of money in our community. And then maybe they’ll go to college, and maybe maybe they’ll go to technical school, but hopefully they come back. It’s that brain drain that our community has got to continue to work on slowing down.
Brandon Burton 26:04
Yeah, I think that’s absolutely right. And, and you see chambers all over doing this now, as you know, showing those opportunities to the upcoming generation in showing that you can have a great career here. This is a great place to live. You’re familiar with it, you got family here, you’re showing all those highlights as to why it’s great to stay
Ralph Staffins 26:25
in your community. And I will I want to add one more thing. Yeah. I will say it’s, it’s more than just putting programming in your own community. I’ll give you an example. We want to build a new technical college building in our community $38 million. Once it’s all said and done. Our chamber spent the last two years working on that at the state legislature. In fact, we pulled all of our partners in this community together, and we all we could the chamber convinced them, we’re going to say our number one priority for our entire community is this new building. And I was actually there, the first four days of this weekend Atlanta, doing work in lobbying to get that financial commitment from from the state of Georgia. And so, you know, I see a lot of chamber professionals that I’m friends with good folks. And they’re good at events, or they’re good at workforce development, or they’re good and Governmental Affairs, but those things all just bleed together. Opinion. So even if you’re, you’re you’re not, it’s not your strong suit to do one of those things. Get out there and do it. Ask somebody how to do it if you don’t know and make sure those things are seamless, because because if they’re not, and we keep doing great workforce programming, but the kids don’t have a technical college to go to here. They won’t be back, right? Example.
Brandon Burton 27:42
Yeah, that’s a great example. So as we start to wrap things up here, I wanted to ask what might be one tip or action item that you would suggest for a listener that they could do at their own chamber to help take them up to the next level.
Action Item/Tip for Chamber Champions
Ralph Staffins 27:59
And I’ll say this, I think we were fortunate to get it done while we had to be stuck in our office. But it’s a 501 C three, I think every chamber should have a foundation. So that a they can get tax deductible gifts, I promise you those Chamber Champions, and those past board members, all those folks. They sit in December and try to figure out where they’re going to give their money to give them an opportunity. They spent all that time being on your board and becoming your chairman, I promise you we’ll see more funding. And the second thing is your have access to grants that the C six designation won’t let you get to, in fact, we sat in a meeting this morning, they all did a site visit for a huge grant to help us with the workforce development process, new program. And so it’s not that hard. Get your attorney that works. Work does work for your chamber already. And I’ll tell you something else, I think that’s I didn’t realize was going to be a huge benefit of starting a foundation. But it’s allowed me to get my former chairman, plugged back into the chamber. I know that everybody hears it, it’s I just need a break from the chamber. But after a year or two, they fell out of the loop. And in so this allows them an opportunity to stay plugged into the chamber and those past chairmen are always the ones who are connected to the money in the community.
Brandon Burton 29:24
Yeah. So for anybody who’s read Dave Atkinson’s book, horses versus chess, he dives deep into this the importance of having a foundation and for all those things, Ralph is just talking about to be able to have it as another source of income, but also a source of work and being able to provide maybe it’s scholarships in your community or different things to be able to help further develop and advance your community. So great point.
Ralph Staffins 29:53
And I’m a big believer that chambers should not be event planners. And I know that a lot of my rule rather Don’t have to play in Christmas parades and things for their their cities. But I don’t think that’s our role. Our role is to advance business. And my motto is we’re not doing if it doesn’t advance our mission, or make us money advance our mission. And so this foundation allows you to meet your mission through new grants and new fundraisers that you weren’t tapping into before. And if not, you’re going to ask your chamber champion for more money again.
Brandon Burton 30:26
Absolutely. So I like to ask everybody that I have on the podcast this question, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?
Future of Chambers
Ralph Staffins 30:40
So I truly think that we, as chambers, and chamber professionals have got to get back to our roots. We were designed, we were formed to be the voice of business. Because when I go to Atlanta, or I go to DC, and I tell him 1200 members and 45,000 employees feel this way, that’s a whole lot more powerful than the chamber feels that way. And so and I also think that we’re going to have to be more regional, we got to be at least in Georgia, we’re very territorial, right, we have 159 counties in this little state. And each one of them has a chamber, that that’s, that’s not going to work, we’re wasting resources duplicating efforts. And I really feel like and I’m already seeing it, chambers and are going to have to become more regional. If there’s a big city and a couple of small counties around and make one change, figure out how to combine efforts. And we’ve done that here in southeast Georgia, we we do a huge legislative event every December and this year was we decided to make it a regional event. So we had legislators from all over the region come and talk and we invited their chamber to come back community because we had the big facilities, we ended up with five 600 people instead of the 400 we normally have. And so and those smaller chambers, members got to hear what was going on where they generally don’t have that kind of and so start off with events, make events regional. And ultimately, I think we’re going to have some combination of chambers in the southeast George’s Regional Chamber, for instance. Right? Well, from that here, but I do think that’s that’s the future, you’re more powerful when you have a bigger voice. And you certainly don’t duplicate efforts and resources and waste resources.
Brandon Burton 32:29
Yeah, I think for advocacy, especially to be able to make things more regional and and there definitely is power in numbers, like you were saying, I see the value and having a, you know, the local identity with having the the county chambers to be able to say, hey, we were late with the local businesses and local issues. But as far as you know, advocacy and being able to get the attention of elected officials, you know, for sure, combine, combine your resources and make a louder noise. So, great advice. Well, I wanted to give you an opportunity to put out any contact information for listeners that might want to connect and learn more about how you’re doing things. They’re at the Brunswick gold Niles chamber, what would be the best way for someone to reach out and connect with you.
Connect with Ralph Staffins
Ralph Staffins 33:17
BrunswickGoldenIslesChamber.com. You can you can also follow us on Facebook, we really believe in marketing here at our chamber. And so we we do get a lot of stuff out. And so you can check out our website. But our our Facebook pages is up to date constantly, as well as our website, but our, our Facebook pages as scrolling accomplishments. And I think that’s a good way. But please, you know, if you’ve got a question about something we’ve talked about today, I want you to call me, I’m happy to help any way I can. Our office number here is 912-265-0620. As for me, I’m happy to help as the chair of our state association and is on the Georgia Chamber board. I think it’s my duty to help others especially in the state of Georgia, but I’m happy to to help this process any way I can. One of the best things I did during COVID is we started a support group can during COVID. And we I was able to mentor chamber presidents from all over the country. And it was just an amazing, amazing process and I still try to stay connected with those folks as much as I possibly can.
Brandon Burton 34:26
I love that I love hearing chambers supporting each other. That’s awesome. But I’ll get your contact information in our show notes for this episode. So in case anybody’s driving or out walking the dog while they’re listening, they can access it at chamberchatpodcast.com/episode167. But Ralph it’s been a pleasure visiting with you and I appreciate the examples you shared about how you guys are doing things there at the Brunswick gold Niles chamber and you know, hopefully provided a lot of value for people listening as well. So thank you.
Ralph Staffins 34:59
Thank you for having me. You need to.
Brandon Burton 35:01
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