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A Podcast for Chamber Professionals Posts

Greater Fort Wayne Inc. 2021 ACCE Chamber of the Year Finalist with John Urbahns

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Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and the want to put
that knowledge to work for you and your chamber. Learn more at HolmanBros.com.

John Urbahns, President & CEO of Greater Fort Wayne, Inc. joins us for this episode in our 2021 ACCE Chamber of the Year Finalist Series.

John is a return guest as he was on the podcast last year in episode 79 as a Chamber of the Year Finalist which makes this 2 years in a row for GFW, Inc.!

In our discussion, John shares details about the two program synopsis that were submitted with their Chamber of the Year application.

The first program that John shared is about was GFW, Inc.’s response to the COVID pandemic. They introduced what was coined a Roadmap to Healthy Re-Open. This program included 17 industry specific webinars geared towards ideas and protocols for businesses to reopen safely.

App My Community creates mobile apps that allow you to engage directly with your community. Enhance chamber membership by providing a unique advertising and communication channel to residents and visitors. Not just a member directory, App My Community has the tools to be useful to residents on a daily basis. Learn more at appmycommunity.com/chamberchat.

The second program that John discussed was their Bridge Program. This program is a 5 year commitment from corporations who sponsor an entrepreneur in their community. These corporations sponsor the entrepreneur’s membership and programming and offer mentorship. They had over 40 entrepreneurs apply to be paired with the 25 corporate sponsors. All but 1 of the corporate sponsors got their first choice of their entrepreneur. For their next round, they are adding 10 more corporate sponsors and entrepreneurs with a focus on minority entrepreneurs.

John suggests that a Chamber needs to have a vision for their community. He believes that a Chamber needs to understand their lane (leadership vs. support). This past year has also confirmed John’s belief that a Chamber needs to be adaptable and nimble.

If you would like to connect with John about anything he discussed in this episode you can see his contact information below:

FREE resources to help you better serve your Chamber members and your community.

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Have you considered the many benefits of hosting a podcast for your Chamber? The options, leverage, and possibilities that a podcast offers are virtually endless. Download my FREE Chamber Podcasting Guide to learn how to start your own Chamber podcast!
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Swypit can help you increase your non-dues revenue while also helping your members become more profitable by lowering their credit card processing fees. Click here to learn more about Swypit’s credit card affinity program. -P.S. Your members will love the savings you can offer them too!

As you focus on your Chamber’s mission and purpose, you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters has a turn-key program that is very simple. In the end, your Chamber has a great looking printed & digital publication that will represent your Chamber very well while providing a smooth source of non-dues revenue. Click here to learn more.

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Lancaster Chamber 2021 ACCE Chamber of the Year Finalist with Tom Baldrige

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Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and the want to put
that knowledge to work for you and your chamber. Learn more at HolmanBros.com.

Tom Baldrige, President & CEO of the Lancaster Chamber joins us for this episode in our 2021 ACCE Chamber of the Year Finalist Series.

Tom was a past guest on Chamber Chat back in episode 98 as he talked about adjusting business models.

In our discussion, Tom shares details about the two program synopsis that were submitted with their Chamber of the Year application.

The first program that Tom shared is about is called Recovery Lancaster. The Lancaster Chamber played a key role in helping businesses get what they needed to get through the COVID shutdowns. The Chamber helped to distribute over $45 million in grant money with the average grant amount being around $23,000. They distributed 8,500 PPE kits to allow businesses to remain operational. Together with the EDC, the County, and the Chamber, business based information was gathered and distributed. None of the benefits from Recovery Lancaster were exclusive to Chamber members. They went about serving all businesses in their community.

App My Community creates mobile apps that allow you to engage directly with your community. Enhance chamber membership by providing a unique advertising and communication channel to residents and visitors. Not just a member directory, App My Community has the tools to be useful to residents on a daily basis. Learn more at appmycommunity.com/chamberchat.

The second program that Tom discussed was called Words that Activate Change. This program is focused around the diversity, equity, and inclusion initiatives that the Lancaster Chamber values. This was a collection of personal and opinion based columns that told the stories. These columns were published in the Chamber’s Thriving Magazine and were also shared through social media.

Tom encourages listeners to not wait for permission before acting on a mission based idea.

If you would like to connect with Tom about anything he discussed in this episode you can see his contact information below:

  • tbaldrige@lancasterchamber.com

FREE resources to help you better serve your Chamber members and your community.

This image has an empty alt attribute; its file name is ChamberPodcastingGuideCover.jpg
Have you considered the many benefits of hosting a podcast for your Chamber? The options, leverage, and possibilities that a podcast offers are virtually endless. Download my FREE Chamber Podcasting Guide to learn how to start your own Chamber podcast!
This image has an empty alt attribute; its file name is SwpitBanner-copy.jpg
Swypit can help you increase your non-dues revenue while also helping your members become more profitable by lowering their credit card processing fees. Click here to learn more about Swypit’s credit card affinity program. -P.S. Your members will love the savings you can offer them too!

As you focus on your Chamber’s mission and purpose, you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters has a turn-key program that is very simple. In the end, your Chamber has a great looking printed & digital publication that will represent your Chamber very well while providing a smooth source of non-dues revenue. Click here to learn more.

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Origin Stories of Chamber Podcasts

Many people are listening to podcasts now. A recent survey revealed that 50% of U.S. homes are podcast fans. Podcasting is quickly becoming a more mainstream medium or entertainment, news, and education for millions of people.

Part of the millions of podcast fans include people like myself and many Chamber Champions like yourself. Some Chamber Champions fell in love with podcasts and thought, why don’t I do a podcast for my Chamber? Some others had member businesses approach the Chamber about doing a podcast and even offered to do it for them! Um, YES! What a great offer.

As Chamber Champions, we know that it is not always best to follow our own instincts. In most cases, we need to do a little research and collect data before pulling the trigger on an idea.

Chamber Podcast Benchmark Survey

I recently conducted a Chamber Podcast Benchmark Survey to provide the data you need before you start your own Chamber podcast. You can download the results of this survey here.

New Communication Channel

By looking at the results of the Chamber Podcast Benchmark Survey, you will notice that most Chambers who are podcasting have been doing so for less than 2 years. What we saw was a big pivot during the onset of the COVID pandemic as Chambers were looking for other forms of communications. Many saw podcasting as one of the answers to open a new communication channel to push out information to their community about COVID protocols and information for local businesses to stay alive. Others noticed the opportunity to share with their community the breadth of work that the Chamber does as most people have no idea.

Authority Influence

Some Chambers see the podcasting space as a way to create more of an authority influence in their community. They are able to go into in-depth topics with community leaders and experts. These Chambers are able to position themselves as relevant by showing their knowledge base and well of information to truly be the go-to resource for their community.

Engagement for Advocacy

We can all empathize with lower than desired social media engagement and email openings. Chambers have noticed that since most podcast listeners actually listen to 86% or more of each episode, that it is a great way to share the advocacy efforts that you are making on behalf of your members and community.

Promote Member Businesses

Almost every Chamber that I have received feedback from is using the platform of their podcast to promote their member businesses and non-profits. They do this through interviews and sponsorships. You can get creative with an “announcement” portion to highlight new members or members with exciting news to share.

Storytelling

Of course the best way to do all of these things is through storytelling. We have heard for years that Chambers need to be storytellers. Well, I can’t think of a better platform to tell stories than a podcast. You can tell the stories of your members. Your great members can tell stories about how the Chamber has served them over the years. People relate to and remember stories! When it comes to marketing your organization or your members, a story can stir emotions and resonate with the listener in ways that other mediums fall flat.

Start Your Own Podcast

If you want to learn more about starting your own Chamber podcast, I would invite you to visit chamberchatpodcast.com/pivot. I have provided some free resources to help you get started.

You may find this quick video from Izzy West helpful too. Izzy shares 5 ways that a podcast can benefit your Chamber.

Why Should a Chamber Podcast?

Podcast microphone

As a Chamber professional, you may be exploring the idea of starting a podcast for your Chamber. Over the last two years, several Chambers have made the podcast pivot. They saw podcasting as a way to stay connected to their members and continue their programming through the COVID-19 pandemic.

Why are Chambers Podcasting?

Most Chambers have had to make some adjustments over the past two years. Some Chambers have noticed the opportunity to burn some sacred cows along the way. Others are noticing some great long-term value in the pivots that they have made. Podcasting is one of those pivots that is here to stay.

As I host the Chamber Chat Podcast, I learn a lot from each of the Chamber Champions that I interview. I have been impressed at how innovative and adaptive Chambers have been throughout the pandemic. In the early stages of the shut-downs many switched to virtual platforms and became experts on new health and safety guidelines.

Some Chambers found a new communications platform in Facebook groups like the Robins Regional Chamber. The North Phoenix Chamber opted for more virtual events and expos. Others, like the Shakopee Chamber jumped in and adopted podcasting!

Your Chamber is an Influencer

In her new book From Relevant to Essential, Casey Steinbacher says “Chambers have been slow to understand both the value of influencers and the role of content…A Chamber need a much larger platform and audience than it currently has. It needs to talk more frequently to the larger community and not just limit its conversation to the business community, and for that matter primarily just its members.”

Casey’s book and quotes completely support the idea of Chamber podcasting and realizing their roles as an influencers in their communities. A podcast is a great way to monetize that influence too!

Book cover

Connect with Your Community

We are seeing more and more Chambers get into the podcasting space. They are reaching the larger audience consisting of their greater community and realizing this as a great value.

It is hard to explain to the average person in your community exactly what the Chamber does, but your podcast can be your story telling mechanism. Your guests can share how your Chamber helped their business in a time of need. You can also share your advocacy efforts to let your community know how you are working on their behalf. Many would also enjoy hearing interviews with entrepreneurs and business owners telling their story of how they got started.

Resources to Get Started

I recently wrote a guest post for Izzy West’s blog about 10 reasons why your Chamber should podcast. I would recommend checking out this post as you study out this podcasting idea.

An additional resources to help as you get started in podcasting would be my FREE Chamber Podcasting Guide. In it you will learn what equipment and software that I use. I also provide an outline to help plan your first 10 episodes.

You may want to check out the results from my Chamber Podcasting Survey with Chambers who already have a podcast. You may be surprised to find out how these Chambers are doing it and what is involved.

I also enjoy hearing about your success stories. If you are ready to make the jump into podcasting, I would love for you to send me a note (brandon@chamberchatpodcast.com) with the name of your podcast, a little bit about your show, and what you have learned so far. I like to keep a “library” of that I can refer to other Chambers who are looking to get started.

OneSpartanburg, Inc. 2021 ACCE Chamber of the Year Finalist with Allen Smith

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Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and the want to put
that knowledge to work for you and your chamber. Learn more at HolmanBros.com.

Allen Smith, President & CEO of OneSpartanburg, Inc. joins us for this episode in our 2021 ACCE Chamber of the Year Finalist Series.

As this episode goes live, the Chamber of the Year winners have been announced and OneSpartanburg, Inc. was named the Category 3 ACCE Chamber of the Year Winner!

In our discussion, Allen shares details about the two program synopsis that were submitted with their Chamber of the Year application.

The first program that Allen shared is about the revision, reimagining, and rebranding of their organization to become OneSpartanburg, Inc. Previous to this change, the Chamber, EDC, and CVB were siloed into their respective areas of work and they did not recognize their competitive advantage joining the forces of these departments together. This was a 16 month long journey of changing mindsets and responsibilities to become more effective. The decided that “Chamber” sounded too exclusive to part of the rebrand was a name change as well.

App My Community creates mobile apps that allow you to engage directly with your community. Enhance chamber membership by providing a unique advertising and communication channel to residents and visitors. Not just a member directory, App My Community has the tools to be useful to residents on a daily basis. Learn more at appmycommunity.com/chamberchat.

The second program that Allen discussed was their business recovery taskforce that was coined “Bring Back the Burg“. This 34 person steering committee established 19 benchmarks that would measure recovery from the negative business and economic impacts from the pandemic. In June of 2021, they shut down this taskforce because they had already met 18 of the 19 benchmarks. On top of that, they have seen $1.2 Billion in new investment since January 1.

Allen encourages listeners to have a plan for your Chamber that is based on data to best serve the needs of your community.

If you would like to connect with Jim about anything he discussed in this episode you can see his contact information below:

  • asmith@onespartanburginc.com

FREE resources to help you better serve your Chamber members and your community.

This image has an empty alt attribute; its file name is ChamberPodcastingGuideCover.jpg
Have you considered the many benefits of hosting a podcast for your Chamber? The options, leverage, and possibilities that a podcast offers are virtually endless. Download my FREE Chamber Podcasting Guide to learn how to start your own Chamber podcast!
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Swypit can help you increase your non-dues revenue while also helping your members become more profitable by lowering their credit card processing fees. Click here to learn more about Swypit’s credit card affinity program. -P.S. Your members will love the savings you can offer them too!

As you focus on your Chamber’s mission and purpose, you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters has a turn-key program that is very simple. In the end, your Chamber has a great looking printed & digital publication that will represent your Chamber very well while providing a smooth source of non-dues revenue. Click here to learn more.

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Loudoun Chamber 2021 ACCE Chamber of the Year Finalist with Tony Howard

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Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and the want to put
that knowledge to work for you and your chamber. Learn more at HolmanBros.com.

Tony Howard, President & CEO of the Loudoun Chamber joins us for this episode in our 2021 ACCE Chamber of the Year Finalist Series.

In our discussion, Tony shares details about the two program synopsis that were submitted with their Chamber of the Year application.

The first program that Tony addressed was how the Loudoun Chamber responded to the effects of the COVID pandemic to their business community. Within the first few weeks, the Chamber had made contact with all 1,100 members to check on their status and needs. They shifted to virtual online meeting platforms and were able to continue forward with about 90% of their committees and events.

App My Community creates mobile apps that allow you to engage directly with your community. Enhance chamber membership by providing a unique advertising and communication channel to residents and visitors. Not just a member directory, App My Community has the tools to be useful to residents on a daily basis. Learn more at appmycommunity.com/chamberchat.

The second program that Tony shared was about their affordable housing program. The Chamber introduced a comprehensive land use plan with a goal to help bridge the gap especially for those who are early in their careers, typically with lower incomes to have housing options at an affordable rate with the cost of home ownership on the rise. Tony mentioned the investment that is made in educating the students in their community just to have them leave the area once they graduate because they can’t afford to live their on an entry level income. Their plan would allow for 11,000 new affordable housing units.

Tony stressed the important need for Chambers to be a change agent and true leaders in their communities.

If you would like to connect with Tony about anything he discussed in this episode you can see his contact information below:

  • thoward@loudounchamber.org
  • 571-209-9020

FREE resources to help you better serve your Chamber members and your community.

This image has an empty alt attribute; its file name is ChamberPodcastingGuideCover.jpg
Have you considered the many benefits of hosting a podcast for your Chamber? The options, leverage, and possibilities that a podcast offers are virtually endless. Download my FREE Chamber Podcasting Guide to learn how to start your own Chamber podcast!
This image has an empty alt attribute; its file name is SwpitBanner-copy.jpg
Swypit can help you increase your non-dues revenue while also helping your members become more profitable by lowering their credit card processing fees. Click here to learn more about Swypit’s credit card affinity program. -P.S. Your members will love the savings you can offer them too!

As you focus on your Chamber’s mission and purpose, you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters has a turn-key program that is very simple. In the end, your Chamber has a great looking printed & digital publication that will represent your Chamber very well while providing a smooth source of non-dues revenue. Click here to learn more.

This image has an empty alt attribute; its file name is ChamberChatLogo.jpg

North Central Massachusetts Chamber 2021 ACCE Chamber of the Year Finalist with Roy Nascimento

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Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and the want to put
that knowledge to work for you and your chamber. Learn more at HolmanBros.com.

Roy Nascimento, President & CEO of the North Central Massachusetts Chamber joins us for this episode in our 2021 ACCE Chamber of the Year Finalist Series.

In our discussion, Roy shares details about the two program synopsis that were submitted with their Chamber of the Year application.

The first program that Roy addressed was based around how the North Central Massachusetts Chamber responded to support their business community in the early onset of the pandemic. As part of their economic development umbrella, they normally have a micro loan program the typically facilitates small business loans. They established an emergency loan program to help businesses bridge the gap until state and federal aid could arrive. They accepted $425,000 from doners. They also facilitated $2.7 million in PPP loans through their economic development loan program with an average of $14,000 per business.

App My Community creates mobile apps that allow you to engage directly with your community. Enhance chamber membership by providing a unique advertising and communication channel to residents and visitors. Not just a member directory, App My Community has the tools to be useful to residents on a daily basis. Learn more at appmycommunity.com/chamberchat.

The second program that Roy talked about was around the topic of education and workforce development. The chamber rolled out a new niche regional job board at worknorthcentral.com. This regional job board in addition to helping businesses find the right employees, it also created a new tiered dues benefit.

A key takeaway from my discussion with Roy was that there are solutions for every Chamber that would like to offer lending options to do so, whether that be through certifications or strategic partnerships, there are several options.

If you would like to connect with Roy about anything he discussed in this episode you can see his contact information below:

FREE resources to help you better serve your Chamber members and your community.

This image has an empty alt attribute; its file name is ChamberPodcastingGuideCover.jpg
Have you considered the many benefits of hosting a podcast for your Chamber? The options, leverage, and possibilities that a podcast offers are virtually endless. Download my FREE Chamber Podcasting Guide to learn how to start your own Chamber podcast!
This image has an empty alt attribute; its file name is SwpitBanner-copy.jpg
Swypit can help you increase your non-dues revenue while also helping your members become more profitable by lowering their credit card processing fees. Click here to learn more about Swypit’s credit card affinity program. -P.S. Your members will love the savings you can offer them too!

As you focus on your Chamber’s mission and purpose, you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters has a turn-key program that is very simple. In the end, your Chamber has a great looking printed & digital publication that will represent your Chamber very well while providing a smooth source of non-dues revenue. Click here to learn more.

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The Chamber of Commerce of West Alabama 2021 ACCE Chamber of the Year Finalist with Jim Page

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Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and the want to put
that knowledge to work for you and your chamber. Learn more at HolmanBros.com.

Jim Page, President & CEO of The Chamber of Commerce of West Alabama joins us for this episode in our 2021 ACCE Chamber of the Year Finalist Series.

As this episode goes live, the Chamber of the Year winners have been announced and The Chamber of Commerce of West Alabama was named the Category 2 ACCE Chamber of the Year Winner!

In our discussion, Jim shares details about the two program synopsis that were submitted with their Chamber of the Year application.

The first program that Jim shared has to do with the Chamber’s response to the COVID pandemic. Like many Chamber, they had to mobilize fast to respond to the needs of their business community. Some of their accomplishments were the formation of a small business relief fund that distributed over $1,000,000 to over 300 businesses, the creation of a statewide PPE database and a regional childcare database, commercials, and PSAs to keep the spirits up in their community.

App My Community creates mobile apps that allow you to engage directly with your community. Enhance chamber membership by providing a unique advertising and communication channel to residents and visitors. Not just a member directory, App My Community has the tools to be useful to residents on a daily basis. Learn more at appmycommunity.com/chamberchat.

The second program that Jim discussed was their West Alabama Works regional workforce development council that covers 9 counties. They take a business and industry approach as they work to educate educators about workforce opportunities for students.

Jim mentioned how important it is for a Chamber to always be innovating. Chambers need to have a value proposition that businesses can’t afford to miss out on.

If you would like to connect with Jim about anything he discussed in this episode you can see his contact information below:

FREE resources to help you better serve your Chamber members and your community.

This image has an empty alt attribute; its file name is ChamberPodcastingGuideCover.jpg
Have you considered the many benefits of hosting a podcast for your Chamber? The options, leverage, and possibilities that a podcast offers are virtually endless. Download my FREE Chamber Podcasting Guide to learn how to start your own Chamber podcast!
This image has an empty alt attribute; its file name is SwpitBanner-copy.jpg
Swypit can help you increase your non-dues revenue while also helping your members become more profitable by lowering their credit card processing fees. Click here to learn more about Swypit’s credit card affinity program. -P.S. Your members will love the savings you can offer them too!

As you focus on your Chamber’s mission and purpose, you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters has a turn-key program that is very simple. In the end, your Chamber has a great looking printed & digital publication that will represent your Chamber very well while providing a smooth source of non-dues revenue. Click here to learn more.

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Forsyth County Chamber 2021 ACCE Chamber of the Year Finalist with James McCoy

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Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and the want to put
that knowledge to work for you and your chamber. Learn more at HolmanBros.com.

James McCoy, President & CEO of the Forsyth County Chamber joins us for this episode as we start the category 2 phase of our 2021 ACCE Chamber of the Year Finalist Series. This is the second year in a row that the Forsyth County Chamber has been been selected as a Chamber of the Year Finalist.

In our discussion, James shares details about the two program synopsis that were submitted with their Chamber of the Year application.

The first program that James addressed was based around how the Forsyth County Chamber mobilized to collect and distribute relief funds to businesses in need as a result from the COVID-19 pandemic. The FOCO Chamber also partnered with local home owners associations in an effort to connect with not just the business community, but also the residents of their community to further spread their message.

App My Community creates mobile apps that allow you to engage directly with your community. Enhance chamber membership by providing a unique advertising and communication channel to residents and visitors. Not just a member directory, App My Community has the tools to be useful to residents on a daily basis. Learn more at appmycommunity.com/chamberchat.

The second program that James talked about is how they had to quickly shift the direction of their economic development efforts. The adjustment was made to allow for virtual site visits with 3D tours and drone footage to help paint a better picture of Forsyth County. This effort led to $42 million in new capitol.

James shared how important it was for their Chamber to be nimble and able to move quickly on these programs. It was important for their Chamber to have the data driven confidence to move forward with these ideas.

If you would like to connect with James about anything he discussed in this episode you can see his contact information at focochamber.org.

You can also find my previous interview with James at chamberchatpodcast.com/episode75.

FREE resources to help you better serve your Chamber members and your community.

This image has an empty alt attribute; its file name is ChamberPodcastingGuideCover.jpg
Have you considered the many benefits of hosting a podcast for your Chamber? The options, leverage, and possibilities that a podcast offers are virtually endless. Download my FREE Chamber Podcasting Guide to learn how to start your own Chamber podcast!
This image has an empty alt attribute; its file name is SwpitBanner-copy.jpg
Swypit can help you increase your non-dues revenue while also helping your members become more profitable by lowering their credit card processing fees. Click here to learn more about Swypit’s credit card affinity program. -P.S. Your members will love the savings you can offer them too!

As you focus on your Chamber’s mission and purpose, you will find that your publications say a lot about your organization. Community Matters, Inc. is an award-winning Chamber publisher that would like to help your Chamber with your next Chamber Directory, Guide, or Map. Community Matters has a turn-key program that is very simple. In the end, your Chamber has a great looking printed & digital publication that will represent your Chamber very well while providing a smooth source of non-dues revenue. Click here to learn more.

This image has an empty alt attribute; its file name is ChamberChatLogo.jpg