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Category: Education

Paid Internship Programs with Rachel Beld

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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Our guest for this episode is Rachel Beld. Rachel is the president and CEO of the Vista Chamber of Commerce in California, where she leads efforts to support local business growth and community development. With over 20 years of experience in economic development, strategic planning and program management, she has expanded the Chamber’s impact through workforce development programs like the velocity summer internship program and so Cal, which stands for student opportunities for awareness and learning. Rachel is a strong advocate for smart growth in housing, health, health care, access, child care, solutions and infrastructure improvements, all aimed at attracting and retaining talent and Vista. A first generation college graduate with a bachelor’s of business administration from National University, she is passionate about fostering a collaboration between businesses, local government and community partners to ensure a thriving future for the region. Rachel, I’m excited to have you with us today here on Chamber Chat Podcast. I’d love to give you the opportunity to say hello to all the Chamber Champions who are out there listening, and to share something interesting about yourself so we can all get to know you a little better.

Rachel Beld 2:21
Thank you, Brandon, hi everybody. Hi Chamber Champions. I’m Rachel Beld. And I guess something interesting about me is I love going to concerts. I go to a lot of concerts. Some people take vacations. I go to concerts. So that’s something interesting about me. I love live music, all different genres.

Brandon Burton 2:40
So about how often do you find yourself at a at a concert?

Rachel Beld 2:46
Well, they come in clusters. It seems I might go a month or two without a show, and then just over the last two months, I went to 12 concerts. So they come in clusters, which is not friendly for my wallet, but some a show will pop up and I’m just, oh, I can’t miss it. I have to see that person, or have to see that that group. So, so what’s

Brandon Burton 3:07
been one of the best ones you’ve been to? If you had, oh gosh, like the best one? Well,

Rachel Beld 3:13
I mean, there’s so many really great concerts. I mean, I took my daughter to Eris tour with Taylor Swift, that was amazing. But also, I think a bucket list for me was to see Paul McCartney and I had amazing seats. And I don’t know, singing, Hey Jude, with Paul McCartney and 25,000 of your closest friends was a pretty surreal moment.

Brandon Burton 3:36
That is cool. Those are, those are both great, great concerts. But I also

Rachel Beld 3:40
love really small shows too. I don’t just see big things. I like local folks too.

Brandon Burton 3:45
Yeah, that’s awesome. Well, tell us a little bit about the VISTA chamber, just to give us some perspective before we get into the topic of our conversation today, give let us know about the size of the chamber, staff, budget, scope of work, just to kind of set the stage.

Rachel Beld 4:01
Sure, sure. So the VISTA chamber, we’re in North County San Diego. We are 101 years old, which is great, because I don’t feel like I look a day over 95 so that’s good. And our we have about 550 members our budget. So our budget has grown pretty significantly in the last few years, partially because of some of our workforce development initiatives, but our budget is 1.2 million. We have a team of six, and that includes a workforce development employee as well a coordinator. And we are in North County San Diego, and there is a there are quite a few chambers in our area, and all of the chambers, we all offer a little bit different flavor, and we’re all friends. So each all the chambers in North County San Diego, the CEOs, we get together once a month for breakfast and to collaborate and talk about regional issues, which I. Think is unique and special. North County is really collaborative in a lot of industries, but the chamber world, especially, I

Brandon Burton 5:07
think that’s so important, especially in certain parts of the country, where you have people that may live in a certain area, but they primarily work in another and there’s a lot of value in collaborating and making a stronger larger community. All together. Now that’s, that’s fantastic. And I learned before we hit record. You guys have a podcast too at the VISTA chain. We

Rachel Beld 5:30
do, we do it’s, it’s actually called the velocity the VISTA chamber podcast, and we interview the movers, shakers and change makers impacting VISTA and beyond. So it’s fun. Check it out.

Brandon Burton 5:41
I love it. Big fan of chambers podcasting.

Rachel Beld 5:44
Like it

Brandon Burton 5:46
whenever I can.

Rachel Beld 5:46
Thank you.

Brandon Burton 5:48
So for our topic, for our conversation today, we decided on the topic of focusing on the paid internship program that you guys do there at the VISTA chamber and and I think there is, as we get into it, there’s lots of elements of it that can be replicated at other chambers. So get ready to do some R and D as we get into this episode and rip off and duplicate some of the things that Rachel and her team are doing, and we’ll dive into that as soon as we get back from this quick break.

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All right, Rachel, we’re back. So I love the idea of paid internship programs. I mean, I love the idea of internship programs, really, but if you can pay these interns, make them feel recognize the value that they bring to an organization is that much better, but also to get the buy in from schools and the business community and all that. So talk to us how you guys have gone about structuring this, getting the buy in from all the different parties and in the successes you’ve seen from it. That’s what everybody wants to know about,

Rachel Beld 8:37
right? Sure, sure, if it’s okay. I want to start with the kind of the idea for the program, because I think that really influenced how we developed the program. And so, you know, back during COVID shut down, and shortly thereafter, you know, a lot of our members were struggling to find talent, especially at the entry, entry level talent, and we were hearing, you know, for everyone, that they were having a hard time hiring. And then also, around the same time, I was working closely with our school district and our superintendent, and we’re talking a lot about students, and data around students and Vista, a pretty significant number of our high school students have paying jobs while they’re in high school. And then also, the statistic was something like 94% of Vista Unified graduates need some sort of paying job after they graduate high school, whether they go into two year school, four year school, grade school, they need some sort of working paid opportunity in order to keep going to school, or they enter the workforce completely. And so, you know, thinking about our businesses needed talent, our students need jobs. And just thinking about about connecting those dots. And at that time, the city, our local city, was going to receive a pretty. Significant amount of ARPA money, so COVID Relief dollars. And so I had this idea that maybe we could help businesses who were strapped for cash have some additional talent, help students connect with businesses in our community, and maybe we could use some of those COVID Relief dollars to fund the whole thing. And so I went to our city council and I gave a proposal. Actually proposed a lot of things, but this one stuck. And, you know, I went to our council and proposed this program and asked for a chunk of money to as a beta test to get this going. And so, and let me also just say that I grew up very low income. I grew up in a family where I worked basically full time since the time I was 15, and I had an opportunity in high school to intern as a as an unpaid intern at our local hospital. And when I told my parents about the opportunity, my dad said, Well, really need you to work over the summer to make money. You need you can’t we need your we need your help in this family. And so I had to turn down an opportunity that I think could have been important to me at that time, and so that that also really weighed into this idea of paying students for the summer. We don’t want someone to quit a paying job in order to have an opportunity to advance their their career exploration. So anyways, the city Vista gave us a grant. We were able to launch the program, and the grant funded it for about two years and for two, almost two, almost two full summers and and so then, and basically the program exists so that we hire students as chamber employees. We hire them as chamber employees. We cover the workers comp, we cover the insurance, and we match them with businesses that that match their career interest. And the students work 100 hours over the summer months, and they’re paid by the chamber, and they’re assigned to, you know, an offset, you know, a business location. And they work, they get mentorship, and they have the opportunity to work, and we picked 100 hours very strategically. The 100 hours was so that the students could keep their other summer job, but work 100 hours over about an eight or nine week period. It’s easy to do that, but also it’s enough amount of time that you can do a meaty project, you can really get a good understanding of whether you like this career or not, whether it’s something that might be interesting to you. So the program started small, you know, we had about 42 kids, and then we had 50 something kids, and then year two, I started our schools. Our school district was really excited about the program, and we were looking for additional funds to keep it going, and the school district said, you know, we have a responsibility to our students to provide career exploration opportunities, and we love what you’re doing, and so we want to fund the program. And so we’re going to contract with you, and you’ll fund, you know, run the program, we’ll pay for it and and then also we can expand our partnership so that for the four credit internships that are offered during the school year, the fall and spring semester, or for credit, maybe the businesses, there’s some connection there where they want to take four credit interns and then they do the summer, you know, paid program. That was a long answer to your question. I apologize for rambling on, but I love this program so much, and so now that the ARPA funds are gone, that we now have entered into a partnership with our school district. And year three, we had 74 students participate, and our goal is to our goal is just to keep growing the program. So I’ll pause there and see if you have a question.

Brandon Burton 13:43
No, I think that’s fantastic. That gives some some great groundwork for the idea how the funding comes that’s always important when you talk about paying interns, where, who’s going to pay for it? Where does that come from? So having the access to those ARPA funds is great. But then for long term, to be able to partner with the school district. The question comes to mind, about the students that I assume there’s an application to apply for the internship program. In the application, are they saying the type of work that they would be interested in, the career paths that they enter they have interest in? And then who is selecting the students. Is the school district involved with the selection now, with them funding it, or how does that look?

Rachel Beld 14:26
Sure, that great question. So there’s kind of a long ramp up to the summer program. So right now, our workforce development coordinator is going to all of the high schools. So we have three comprehensive high schools and two alternative high schools in the district, and then we have some charter schools and other schools that they’re allowed to participate to. So basically, the student attends a school district school, or they live in Vista, they can participate in the program, and the students have to be going into their senior year. So we’re targeting juniors right now that we’re looking that we’re reaching out to. And so right now. Our workforce development coordinator Karen is out talking to students and getting generally some some general sign up interest, general interest sign ups. And we’re asking kids what kind of industries they’re interested in. So then at the same time, while we’re ramping up for the spring for sign ups, we’re looking for businesses in those industries, so that we are kind of queuing that up, and then there’s an application process, both on the business side and on the student side. So, but it’s, it really is student driven. And so the students, they sign up, they apply online. It just, it’s a very simple application. And we, we have, we ask them, it’s a check the box, because they don’t know what industries are. They have no idea. So they say, you know, they can check the boxes of what kinds of industries they’re interested in. There’s also some fill in the fill in, you know, fill in, short answer questions. So really, just trying to to glean what, what do they want to do, what are they interested in doing? And so then we take those applications, and at the same time, we’re recruiting businesses, and we’re asking businesses for what help do you need? What type of give us a short job description for these internship positions, and then we have an orientation, a business orientation, and we have a student orientation. We have an onboarding process and a vetting process. There’s an agreement that gets signed, but the school district really doesn’t play a role in which students get to participate. And in fact, they have a real equity mindset with regard to making sure that there’s opportunities at all three comprehensive high schools, at our continuation schools, that there’s opportunities for everybody. So we have some goals around that. I will say the school district does have a say in which the school district will take interns as well as part of the program, and so they every business, every organization that participates, they actually interview the students. So once we get the list of students, we get the list of businesses the students kind of pick what their top five are. We send every business gets a list of three to five students to interview. Every student, gets a list of three to five businesses that are going to call them, and we say, do your homework on these businesses, learn about them, and then it’s basically mutually matching process. You know? Susie Jane picks company XYZ, and XYZ picks Susie Jane, boom. It’s a win. Now, where it gets a little tricky is sometimes there are students that are, they’re rock star kiddos, right? And everybody wants that kiddo, and then it’s up to that student to choose. But that’s the real world, right? If you’re interviewing and everybody wants to hire you, then you have, you have choice, but also really have a goal that every student that applies and goes through the process that they get placed. So it’s, you know, there’s, there’s a number of steps along the way. So last year, for example, we had about 130 students apply for the program, but we had 74 attend orientation, fill out their paperwork, come in and do what they needed to do, check all the boxes. And so we were able to place all 74 in some sort of internship opportunity.

Brandon Burton 17:59
That’s awesome, you know? And the thought always comes to me when you talk about internships, about these students, that they’re checking boxes on the application of what they think they might be interested in as far as a career goes. But reality is, they don’t really know what options there are for careers besides what they’ve been exposed to, right? So what opportunities are there in the process to maybe expose these students to something new that they wouldn’t have thought of before? How does that fit in with the matching, and is that part of having them interview with with multiple businesses to get that exposure? Sure?

Rachel Beld 18:38
So there’s a couple of ways that we layer in kind of that exposure, because students really only know the few careers that they’re exposed to. What does their mom do? What does their dad do? What uncle so and so and so, if they’re not exposed, they don’t necessarily know what could be possible. Now I will say our school district, the Vista Unified School District, has a pretty robust career exploration curriculum that’s woven into all the high schools, so there’s opportunities for students to learn about kind of what’s out there. And we also have another program called SoCal that feeds into that too, around the exploration piece. But when the students come for orientation, we actually have the all of the job opportunities, all the internship opportunities, listed on a piece of paper, and they can literally read them and circle, oh, that sounds good. That sounds good. Now someone may say they were really interested in HR, for example. Maybe they think they know, and then they see, oh, but there’s an opportunity to be a math tutor at this math tutoring place. That sounds kind of fun, like, I’ll check that out, right? So they can circle what they’re interested in, so they’re never locked into a specific thing. And then sometimes it gets to the end of the program where we have a few students that maybe haven’t been quite matched up or didn’t work out, and we have maybe two or three that we need to play somewhere. Then we just have a chat with them and say, You know what? We have this company over here doesn’t have an intern yet, but. Is what they’re looking for. Would you like to give it a try? You know, you’re going to learn skills, you’re going to learn this and and then they say yes. And sometimes those are our most successful because they say, I had no idea about XYZ industry, and now people want to check that out. I really liked it. And then occasionally it doesn’t happen that often students realize I do not like this, and I do not like this industry, or I thought I really would be interested in XYZ, and I just don’t like it. That’s really valuable, because as you’re going into your senior year of high school and you’re making some choices about post high school decisions, you need to know if you absolutely hate what you thought you were going to love. That’s good information to have at that time. It is. And I

Brandon Burton 20:43
The example I always think of with that is, you know, somebody who thinks they want to be an attorney, and maybe they do an internship at a law office and realize, yeah, I don’t want the stress. I don’t want the time away from family, whatever you know the things are, or they might say, this is exactly what I want, because I do debate in high school, or whatever it is, you know that that makes them gravitate towards that, but in the end, it saves them a lot of that trial and error that most people don’t get until they’ve already invested a ton of money into their education to go down a certain career path, only to find out, maybe this isn’t the best match for me, So I’d love getting these students the exposure, the thought that I had was as we I guess, as you guys are trying to play matchmaker here. How far in advance Are you soliciting from the business community to give you opportunities that you can try to match students to

Rachel Beld 21:38
so we start immediately. Upon conclusion of the program in August, we immediately reach out to the business. I mean, there’s surveys throughout. We have a mid midpoint survey and then a closing survey. But we’re reaching out to folks from the very beginning, you know, from the end of the program the prior year, to give get folks in the queue. And you know, sometimes we have businesses that apply? And they have a position they think is great and it doesn’t stick, there’s, you know, students aren’t interested in that for whatever reason, and so, you know, they can try again, or they can tweak, tweak it for the next time. But we’re already starting to think about that, and we have now that we’ve been doing the program. This will be our fourth summer coming up. We have some data around which industries and what types of jobs are the most in demand, and we also work closely with all of our schools, our school career counselors and CTE coordinators, and they have some good data around what what students are interested in. So we already are starting to reach out to businesses, and we’re cultivating those relationships. And like I said before, the school district hasn’t a for credit program that’s in the fall, in the spring, where it’s only make two or three hours a week for the students. So it’s very small with regard to the the meatiness of the projects that they can do. So we also refer, they refer those business to us, and we refer our paid summer businesses to them, so that there’s that synergy there. So we’re already starting to work on that. And just like we’re already outreaching to students to find out what industries they’re interested in, but it runs the gamut. We’ve had students do welding, you know, we’ve had students want to learn more about being an esthetician or cosmetologist. We have students doing accounting, finance, HR, real estate, social media, podcasting, set design, um, fire at the city doing shadowing in the engineering department, the fire department, fire department, admin at the school district with a nurse, construction trades. I mean, so you every industry, every type of career we’ve had somebody doing that, the ones that are the hardest to fill are actually in the medical, clinical roles because of HIPAA rules and because of the age of the students, that’s really challenging. So oftentimes students are really interested in those, you know, medical pathways, you know, nurse, doctor, those types of things. We have them working maybe in a physical therapy office, or we have them working a front desk, you know, working at a front desk in a doctor’s office that is really difficult to get them those clinical connections. And that’s a piece we’re really working with. We have a community clinic that we’re trying to navigate, carving out a specific area where we can have students do more of those clinical things,

Brandon Burton 24:20
if, if a problem can be solved like that, leave it to a chamber to figure out how to how to get around it and make it work. So I’m sure it’ll come together. So you mentioned earlier that you hire these students as chamber employees for the duration of the internship. Is there any considerations to be mindful of for other chambers that are doing their R and D right now, as far as hiring them as as employees,

Rachel Beld 24:45
yes. So the reason we do it that way is one, so everyone has a similar experience with regard to payroll, clock in, clock out, it makes it easy and we can, we can really manage and make sure that the student. Students are given breaks that they’re treated appropriately. We want to make sure, you know, of course, we’re vetting these companies, but you know, we want to make sure that everyone has a comparable experience with regard to that. But there are some considerations. So we have some things. We’ve had some serious conversations with in our insurance company. We don’t allow students home based businesses. For example, we don’t allow students to work in someone’s home. If someone has a home based business and they’d like to do this program, we have been able to establish some remote internship opportunities, or our office is actually in a co working space. And so we’ll allow students and businesses to meet, not every day, but on occasion, meet at our space to connect. So that’s a consideration. Obviously, we don’t want teenagers working in someone’s home. Also, we don’t allow students to ride in a vehicle anybody else’s vehicle. They need to have their they have to ride in their own car or their parents car. They can carpool with another student, and we’ll actually do some carpool connections. Will that’s a consideration. Transportation is a big piece of it, but we don’t allow it students to ride in vehicles we have. That’s one of the things too. Like, for example, we had some students interested in trades like H back or plumbing, things where you’re making calls to people’s homes or residences. And so unfortunately, our members in those areas which we have a number of of those types of members, we’re not able to have students right in those vehicles. So either they have to work at, you know, at the plumbing office, or if they have a plumbing supply store, they could work there. But where we’ve tried to handle those types of interests is working with our school district, our city or and or the hospital. We have large facilities. So then students can shadow someone who’s more well, all you know, like, not handyman, but you know, like a facilities manager, person who’s dealing with a plumbing issue and HVAC issue, those types of things. So there’s just some, some considerations. And really, you know, student safety is paramount, paramount to this. And you know, their safety is number one, and then their experience, as far as career exploration, is number two. And then also the businesses, you know, businesses again and again and again, our surveys are through the roof with their satisfaction with the program, because these students are amazing. They knock everyone’s socks off again and again and again. I have a member who had students put together a sales plan, sales strategy for a product, a brand new launch, and it was better than people who had been in the industry for a really long time. They couldn’t believe how great it was. Sometimes a

Brandon Burton 27:42
different perspective, right?

Rachel Beld 27:43
Yeah, exactly.

Brandon Burton 27:45
That’s awesome. So before we really start wrapping things up, I wanted to ask you know, you guys had the access to the ARPA funds to kick this off for you guys for a chamber today who’s looking to start a paid internship program through their chamber. What? What would you advise to get started today, to maybe look for other grant fund opportunities, or just go straight to the school district? Or what would be your your thoughts? Sure,

Rachel Beld 28:14
so both of those could be options. You definitely, you know, we were very fortunate that we had access to those funds to kind of show what we were trying to do and to prove a concept. But I would say, if you’re starting now, if you’re not, if you don’t have a you know, see, it’s hard to get funds if you’re not a c3 we do not have our own foundation. We do partner with the VISTA Education Foundation on occasion, but we don’t have a c3 which has made it difficult for us to find grant funding to continue this program. So if you have a c3 there’s a ton of money for workforce and internships that you can you can get going. And then secondly, you know, for us, the partnership with the school district has been really successful. And so if you’re not already meeting regularly with your school district and your superintendent, or your career technical education folks, or, you know, career services folks, start meeting with them, start having conversations. And find ways that you you know, if you offer to be a resource for someone, and you’re starting to try to help, people are going to want to know what you have in mind. And so just starting those conversations, you know, most schools, most high schools, have some sort of internship or work experience that they’re trying to cultivate. And it the thing about this is it can really be unique to what your community needs and what your community wants. And so I would, you know, you could go straight to your school district. I’m actually have offered for my other local chambers here in North County to go meet with them, with their superintendent, to just talk about the success of the program and share some data. And you know. And then the main things though, is that you want to spend some time working on some really tight agreements with regard to expectations. We have an employee, an employer handbook, or a. Site supervisor handbook, is what we call it, and then also the Student Handbook, so people know what’s expected to want to put some things like that together. But really it just starts with a conversation and an idea. And we think this is something that every student you know if, if I were in charge of the world of workforce, I would have every student who graduates high school with at least one or two actual work, real world of work experiences. I think that’s so incredibly valuable. So, and I will say, I we have, we always have an intern at the chamber, and I think we have a few future chamber CEOs coming out of the program. So, which I’m happy to say,

Brandon Burton 30:42
so that’s good. That’s right. A few years from now, I’ll be doing podcast interviews, and they’re gonna tell me I got my start as an employee at the VISTA chamber through their internship program and other chamber executives. So wait for it. We’ll see it. Yes,

Rachel Beld 30:56
I can’t wait. You know, one thing that we really didn’t expect with the program was that about 25% of the students who complete the internship program end up being offered some sort of ongoing work experience with the business, either part time or either after graduation or it’s a mentorship for now, but about 25% continue the relationship on after the program is completed for the summer.

Brandon Burton 31:20
That’s fantastic. That’s so huge. So Rachel, I like asking, usually people listen to the show to try to elevate their chamber, take their chamber to the next level. For those listening, what kind of tip or action item might you suggest in helping them to accomplish that goal of taking their chamber to the next level?

Rachel Beld 31:40
I think listening is such an incredible thing to do. And if you listen, you know, oftentimes the chamber, chamber executives, we are busy. We are jump out of bed and hit the ground running, and then we keep going until we collapse into bed at night. But if you don’t pause in the busyness of the day, to listen to other, to listen to what’s happening around you, and to look for gaps, look for opportunities. So we have a college that has a great internship program. We’re not talking we’re not trying to take college insurance, because that already exists. We have other we have folks who are doing career pathways, and they’re already working in a specific industry, and they’re pursuing that education and they can get internship. We were talking specifically about we have students. We listened and we saw the need. So we saw that there were students that need jobs. We have businesses that need workers, and we had a pot of money that we could use and about connecting those dots, and those things don’t happen until you can pause and listen and look for those gaps. And I know that sounds that’s not a super tangible piece of advice, but that’s really where this came from.

Brandon Burton 32:50
I like that listen and fill the gaps. Let’s see, see where those opportunities exist within your community. I like asking everyone I have on the show, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Rachel Beld 33:07
Well, that’s so interesting. You asked me that because I just wrote an article for our local newspaper about kind of how we’re not your father’s chamber anymore. And you know, I think historically, chambers have been focused on, you know, keeping taxes low. And you know, government advocacy, which that’s still super duper important. Government advocacy is still a huge pillar of our organization. However, when we ask our members what they need, and they say they need talent, then we need to lean in there. And that’s more than just an internship program. You can’t have robust talent without housing for people to live in infrastructure and roads for people to drive on child care that’s affordable, that people can put their kids in child care and go to work and you can’t you have to have good quality health care. If you don’t have a hospital where you can have a baby, then you don’t want to live in that community, and you don’t want to work in jobs in that area. So we’re really taking a holistic approach. You know, I’ve gotten some pushback from folks who say, you know, the Chamber should just be focused on business. And to my, in my opinion, we are. We are focused on business. Business need talent, and you can’t have talent if you don’t have everything else that talent needs in order to live and thrive in your community. And so that means that we have to have housing, we have to have infrastructure, we have to have public transportation, and our public safety has to be top notch. And so we’re leaning in on all of those things where I don’t know that that has always been the focus in the past. Yeah,

Brandon Burton 34:38
now that’s great for anyone listening who might want to reach out and connect with you and learn more about this program, the internship program, or anything else you guys are doing there at the VISTA chamber, what would be the best way for them to reach out and connect with you?

Rachel Beld 34:53
Sure send me an email CEO@vistachamber.org, or connect with me on LinkedIn. Amber. Rachel Whitley Beld on LinkedIn, so find me and let’s chat. Let’s chamber chat.

Brandon Burton 35:04
That’s right. Chamber Chat, we’ll get your your email and LinkedIn profile linked in our our show notes for this episode, so we’ll make it easy for people to connect with you. Thank you, Rachel, this has been fun having you on the podcast and hearing about the impact you guys are making their investor and and really changing lives of these youth and and supporting the business community and helping to make these connections, playing matchmaker. It’s so valuable, and I hope that other chambers out there listening, do you know, take this program and at least explore the opportunity of, you know, seeing if there’s a need for it in your community, but then if there is to be that driver, that catalyst that takes it and runs with it. But thank you for for sharing your experience and insights with it. It’s so valuable. Brandon,

Rachel Beld 35:52
thank you so much for having me on today. It’s been really great chatting with you about our internship program, and I’m inspired by the folks that I hear on your podcast. So thank you so much for the work you do. If

Brandon Burton 36:04
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Success Through Involvement with Derek Rusher

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.

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Our guest for this episode is Derek, rusher from the Kearney Area Chamber in Nebraska as president and CEO of Nebraska’s third largest chamber, Derek carries a fun and creative energy with him as he walks through the doors of the office each day. He believes in bringing about positive change and by fostering a can do attitude in those around him, and is proud to serve and promote the quality of life in their community. Derek maintains a strong commitment to leadership and public visibility, recognizing that both are essential to grow and sustain the mission of the chamber. He actively works to expand the Chamber’s reach with his hands on leadership style and innovative troubleshooting. This can be seen through how he relates to various organizations, through his interactions with the chamber, with Chamber members, individuals from the Kearney community chambers around the state to oversee their own day to day operations. Derek also serves as a chair for the State Chambers small business policy council, and an ex officio board member for the Nebraska Chamber of Commerce and Industry. Outside of the chamber, Derek is the founder and president of a nonprofit business impact art. Impact art is known for a variety of large murals in the Kearney community. He is subdivision threes representative on the board of directors for the Nebraska public power district. He possesses more than 15 years of experience as a teacher and many more former collegiate athlete and coach. Altogether, Derek is passionate about supporting the growth and education of others. His favorite motto is, do right. His attendant he picked up from his father. He lives with a beautiful wife, Maggie, and Derek continues to pass his teaching on to his five daughters. But Derek, I’m excited to have you with us today here on chamber chat podcast. I’d love to give you an opportunity to say hello to all the chamber champions that are out there listening, and to share something interesting about yourself so we can all get to know you a little better.

Derek Rusher 3:08
Yeah, absolutely. Well, well, thank you, Brandon, it’s definitely blessed to be on your podcast. Excited to talk with you today and talk with the listeners, and I love the chamber world, I think, you know, going back to my bio, when you’re reading, you know, I was a, I was an art teacher for 15 years, and I was a former collegiate athlete, and there was not a lot of athletes that were art majors. And so that was pretty unique in itself. But I remember when I was was probably first hired back in January of 2018 and I’m sure a lot of our Chamber members and past leaders and current leaders were reading my bio. They’re like, what are we doing? We’re hiring a, you know, art teacher to lead our chamber. And so, you know, I was, yes, an art teacher, but obviously, you know, athletics had taught me a lot of leadership skills. I went through our local leadership class here in Kearney. And, you know, I started building my business at QM, actually through impact art, which was part of that, I was actually working part time for a company called Team concepts, where we where we will, do we, we did a lot of employee engagement, leadership development, some school programs, just team building in general. And so my background was actually pretty diverse, and I was always one to, you know, make sure I was, you know, stayed involved in continuing my own education. I was getting my master’s in administration, so I was building, you know, kind of my more professional development there and personal development. So yeah, in the day, if you just maybe saw art teacher, you would have been like, oh, man, what are we doing? But yeah, I got the, I think one of the things. That is a strength of mine, is my diversity that I that I brought to the chamber and also art. It’s that creative mindset, and I think that’s one thing that I brought to the chamber too, is kind of my creativity as a leader.

Brandon Burton 5:12
Yeah, I think there’s definite parallels without the creativeness that comes from art into the chamber world. And I don’t know why that needs to be a it seems to be a sticking point for people, and they’re like art like they don’t see it as a real major or anything or real career, but it is. People do, people do art, people teach art, people make a living with art, and it definitely brings that creative mindset.

Derek Rusher 5:34
No doubt I could, I could probably have a whole podcast on why the arts are great for kids and students and, you know, proven, there’s, there’s actually a lot of stats out there that prove that your test scores are better when you’re involved in the arts. So not just, you know, painting or drawing. I mean, it could be music, any kind of performance art as well. So, yeah, yeah.

Brandon Burton 5:54
So I’m curious, what type of athlete were you? What sports did you play?

Derek Rusher 5:58
I played them all growing up, anything that I could, you know, swing a bat, throw a football, shoot, shoot a basketball. I did get into golf later on in life, but, yeah, so I went to college to play football, and I was a quarterback, and then transitioned into wide receiver. I did. I dabbled in a little bit of high jump, actually, on the track team, but I went through a core workout for track, and I was like, holy cow, I’m here to play football. This isn’t too much setups and crunches and everything else. And so I went back to throwing the football during spring. Yeah, but no, it’s a great experience, and great teammates, and just the long life relationships that I have from my college teammates. You know, that’s, it’s pretty awesome. That’s

Brandon Burton 6:44
awesome, fantastic. Well, tell us a little bit about, I think I pronounced it wrong earlier, Carney area, chamber, yep. All right. All right, yeah. Tell us about the the chamber, size, staff, budget, scope of work to kind of set the table for our discussion. Yeah,

Derek Rusher 6:58
absolutely. So Carney is pretty much smack dab in the middle of the United States. So Kearney, Nebraska is right on Interstate 80. We’re positioned really well being on the interstate. I think that’s one of the advantages we actually have over our peers. But so Kearney is about 33,000 people, and our county is about 55,000 we have members from all over, but mainly, obviously in the Kearney area and then Buffalo County. Our chamber size is about 870 members. We usually hover right around that number. We’re we’re about a million dollar budget pushing that. I think one of the things that’s exciting is how we’ve grown as a staff and a team. And I think when I first started, we were about five staff. Now we’re going into six. I like big teams. If my budget could afford it, I’d have even more teammates. But for Nebraska, you’ve got the Greater Omaha chamber, the Lincoln Chamber of Commerce, and then the Carney chambers, is the third largest chamber in the state of Nebraska. And so, yeah, we’re two hours west of Lincoln. If you’ve ever driven down I 80 and driven under an archway, we’ve got an archway monument that crosses over the interstate there, and so that’s that’s Carney right there. Alright,

Brandon Burton 8:28
fantastic. Well, I will be focusing our the majority of our conversation today around the topic of finding success through involvement and what that’s meant for you throughout your career, and we’ll dive deeper into that as soon as we get back from this quick break.

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All right, Derek, we’re back, and as I mentioned before the break, we’ll we’re going to focus our conversation around finding success through involvement. So you’re coming with this art background, you found ways to get involved, to transition that into a chamber career, but talk to us a little bit about that, that story, that transition, but how involvement has really helped to catapult your career in the chamber world.

Derek Rusher 10:52
Yeah, I think what I found is, you know, I’m a people person, and I always wanted to be around other people and then let lend a hand, whether it was through, you know, an artistic skill or whatnot. But at the end of the day, I just felt that, you know, I was always driven towards to be on a committee or be on a board or help out, however I could, whether it’s through our church and serving, or what it might be. So when I was actually teaching at the facility that I was teaching at my my last stop in my education career was actually at a juvenile detention center, and we had an accredited high school there, but I got involved in about everything that I could at that facility, Teaching these juveniles of Nebraska, and we built a confidence course, basically an obstacle course. We did landscaping with my students there, and then I would get involved in our gang team. And so we had a lot of kids that got caught up in gangs and so. And then I eventually led our gang team. I was on employed development groups. I was part of our teachers association out there, and so I just continued to get involved. And people saw, you know me as a as a leader there, like, like I said in my intro, I started our facility administrator asked me if I wanted to go through our leadership Carney, our local leadership group. And I was like, yeah, absolutely. So I did that, and continue to just find ways to get involved. And then I started kind of learning more about the extra the Chamber of Commerce, not knowing the job was even open, and at that time it wasn’t. But I had a friend that was on the board of directors, and so it would attend some ribbon cuttings, and just started continuing to build my network. And again, it was just making sure I was, you know, being involved in different things. A funny story, my my art classroom had a a lot of murals. We were actually in a shop, and a somebody from leadership Carney had toured my classroom because they knew I was alumni, and so they’re like, Hey, can we come tour the facility and come tour your classroom? I said, Yeah, absolutely. So as that person from the city of Kearney was walking through my classroom, they’re like, Hey, we were looking for a muralist, and I was pretty naive at the time, and they’re like, Hey, would you like to paint a mural? And I said, Absolutely. So I had a good friend that I said, Hey, do you want to? Do you want to help me do this? And his sister was actually an art major at the time, and so we tackled a mural, and that was our first mural, and we were not impact art at that time. And then after that mural, the VFW asked, Hey, we want to paint a flag on the front of our building? Who did that mural? So they put us in contact. And then Coca Cola was delivering beverages to the VFW, and they need a mural restored. And so we started that. So at that point, I’m like, Okay, this is a business. I need to get a business plan. So I wrote a business plan, and went through that whole process. And again, I started building my business at you, that board member that I talked about being on the chamber, him, and I hit it off. We had some different things that we shared, and one of them was the Clifton Strengths Finder, and he was a Gallup certified coach, and I just love leadership development. And so we started working together, and he hired me to work part time as a teacher to do different, you know, workshops with him, team building, employee development, employee engagement, leadership, and I still take a lot of those things today, and definitely helped me. And so all those things kind of catapulted me into this position. And the board member said, hey, when that, when this job opened up for the chamber. He said, Hey, I think you should apply. But he’s my friend, right, right? So I was like, okay, you know, thank you. But I actually had two emails that got in my inbox, and they were from just my network. I did not know the two people that well, but basically the gist of their emails were the same, yeah. Hey, this job’s open. I think you’d be really good in this position. You should apply. And that’s what really put me over the edge. And when I do things Brandon, I go all in. And so, you know, I did what I did, and now I’m here, so six and a half years later, I love it. And when I first joined the chamber, we had accreditation due for the US Chamber. That was a big thing for our chamber. It was the first year. I remember my board members said, Well, we’ve been four star. Probably can’t get to five star because of our size and different things. And I said, challenge accepted, right? And we were fortunate enough to get to a five star accreditation. So that was the first time in our Chamber’s history to be a five star chamber. That was a great learning experience for me. You know, I did not come from the chamber world and kind of that non profit sector, and so it was a great learning experience. But, you know, that’s just what I wanted to show, kind of our our chamber and our business community, to say, hey, here’s here’s how we’re going to operate, and we’re going to operate with excellence and and like I said, it kind of the rest is a little bit history. And what I love about my involvement and how I found success through that, that’s obviously one of our Chamber’s pillars, right? Is involvement and making connections and and networking. And then how can we help as a chamber, do that with others, and so I found success that way. Now I’m able to help our Chamber members find success as well through involvement. Yeah,

Brandon Burton 16:30
and you’ve been involved with with boards as well, that the it’s the State Chamber and the public power district. And how are some of these things that impacted your career and be able to help you, whether it’s connections or leadership skills or whatever that you’ve taken out of these experiences that have helped you be successful and really a relatively short time in the chamber world.

Derek Rusher 16:56
Yeah, it’s a great question. I would say that right before I was with the chamber, I got asked to be on our Junior Achievement board. And they do financial literacy with kids. And when I went through leadership, Carney, I had a one of the speakers. I’ll never forget, he told us, don’t be on a board just because someone asks you if you need to be passionate about that board was basically his, his talk to us, and so you’re going to get asked as leaders to be on boards, right? Everybody. A lot of nonprofits need boards and things like that. A lot of organizations need board members, but they said, make sure you’re passionate about it. And so that with that tie to education and working with kids, I was like, Yep, I think that’s a good board. Well, since I got on the chamber, as you can imagine, chamber presidents get asked to be on a lot of boards, and so right away I was like, oh man. And so I actually had to kind of sift through some of them and tell some of them no. And I served on one for one year, and then I told the director. I said, Hey, I said, I actually have a I actually have a chamber employee that’s way more passionate about this, and they would be a better fit. And so we did that transition. And I think it’s just knowing that you don’t have to do everything as a chamber president, right, as a chamber executive and and make sure you’re passionate about it, make sure it’s, you know, something, that you can add value as a board member too. Now going through boards, you know, you learn a lot of things, and I think probably the biggest step I made in my career was the decision to be an elected official, and that’s through our public power. So Nebraska has public power, so I was asked to be a representative on the board of directors for Nebraska public power district. I had a campaign talk about learning a lot about campaigning and politics there and all the things that go along with it. Obviously, there was a lot of parts that I liked about campaigning. There was a lot of stuff that I did not like, and it’s just some of it’s ugly, but in the day, going through that process was a big learning experience, and something that I definitely do not regret, and I’ve been on that board since it’s about about 20 months now. And what a fascinating business, because it’s, you know, power, the the energy industry is probably the most capital intensive industry there is, and so the sticker shock was a little crazy, right at first, because we’re dealing with millions and billions, and I’m not used to that as a chamber of commerce, right? And a little impact art business as a nonprofit

Brandon Burton 19:33
guy over here, yeah, yeah, I remember

Derek Rusher 19:38
one of my first meetings, they were saying, we’re going to refurbish this piece of equipment, and it was like 900 some $1,000 and I’m like, wow. I’m like, Well, what’s a new one cost? And they’re like, 5 million. I’m like, okay, refurbish. It is. And, you know, as as as I want to be the best BOARD MEMBER I can be, you know, and that preparation, I’ve found a way to. Uh, you know, get through all of the board packets and all information and just educate myself. And it’s been wonderful. And then the board meetings itself and how they prepare, and just their organization. It’s such a robust organization. I’ve taken some things that they’ve done and tried to right fit them for our little chamber of commerce. And so it’s definitely added value there. And again, I think having a business representative on that board, having a, you know, somebody that’s tied in and has a pulse in the business community, I think it’s really added value that way, as well, on that board of directors. And so it’s been a great experience. It’s a six year term, so I would love to stay on that board for probably two terms. I think that’s probably the right amount, but it takes a long time. I mean, talk about drinking from the fire hose when I started the chamber, yeah, mppd was nothing like that. I mean, it was just, it was like three fire hoses. It’s crazy to learn all the ins and outs of that, but I would say my advice for I think the chamber executives that are listening would be be on a board, not just because you got asked, make sure you’re passionate about it, make sure that you’re able to add value and then take something away as well. We should always continue to learn. I’m a lifelong learner. I believe in that. That’s my education background. That’s why I got my administration, education Education Administration degree. I got my master’s when I was still here at the Chamber of Commerce. Because there was a multiple reasons. I started it, I wanted to finish it. There was a lot of things that overlapped. I mean, every single Master’s class I had talked about communication. And so there’s a lot of great things that I learned through my master’s classes. And I also want to show my kids, you know, I got five daughters. I want to show my kids. My kids that, hey, education is important, and it still is. Yeah, I

Brandon Burton 21:47
especially like your your thoughts about board service and to only serve on boards you’re passionate about. And for any chamber executives listening they they know the headaches of working with a board member who’s not passionate about the chamber, or, you know what they’re supposed to be there, showing up for and executing on, you know, plans of action and things like that. And if you’re not able to show up and give your best self, it’s okay to say no, it’s okay to delegate to somebody else. It’s okay to pass up an opportunity if it doesn’t align with, you know, the mission that you’re, you know, being driven by, in this case, with the chamber, or personal values even, but it’s okay, and I think that organization would appreciate no thank you versus a Okay, I’ll do it on top of my already busy plate, and I’m not really going to give it all the time and effort and Energy it deserves, right,

Derek Rusher 22:41
right? Well, I think that’s part of my reason to be on the small business policy council, because I know it adds value to our Carney businesses. And so at the state level, we have a representative, and I’m actually pregnant is only serve one more year there. I’ve talked to the State Chamber, and I’m going to serve one more year because of just timing of things. And I’m ready to, you know, hand over the reins of someone else. You know, there’s someone else that definitely has earned that spot to be the chair of that business council, but I think that’s that at the end of the day, yeah, just be passionate about the boards that you’re serving on and making sure you can add value for sure.

Brandon Burton 23:15
So in this involvement with these different organizations, different boards, nonprofits, these different ways you’ve you’ve been involved, you’ve been intentional about being involved. Can talk to us a little bit about how your network has been affected, and kind of rubbing shoulders with people in these groups, and just how that’s impacted you. Well,

Derek Rusher 23:35
my kids don’t like to go in public places with me. You know, I didn’t do it really, to, like, selfishly, honestly. I mean, I did it because I truly, I think I love serving, I love what I do, and that’s why I ran for the Nebraska public power district board. Yeah, I didn’t understand everything in the industry, but I just felt like pulled to serve, and so that’s really has been my intent. Now, what it’s done, obviously, is my connections and network has grown tremendously, and I don’t know everything. And so now I have a phone with friend, but I’ve got a lot of friends that I can call on or email and contact and say, Hey, have you guys ever dealt with this, right? And, yeah, there’s forums out there, you know, there’s Facebook groups out there that you can, you know, put a put something out there and get some responses. But when you have a closer relationship, right? And you’ve maybe served together or been on a committee together, you know, that’s a lot easier to get a response from. And so when I can pick up the phone or shoot an email over to somebody or text them, that’s what it’s really done. Because, again, I don’t know everything, and I don’t claim to know everything, and I’m I’m always one that’s always saying, Hey, you. What I like this idea, but let’s see what this chamber is doing, or let’s see what this business is doing, and how can we operationally be better? Because that’s me. I’m I’m in, I’m competitive, and I want to be the best, and so maybe that’s a little bit of my servant leadership, I suppose, and why I want to be on different boards and committees and be involved. But I’ve also, I like leading. I like, you know, being at the front and leading. And I’m a very visionary guy. I’ve got big ideas. I like to move fast. And I know my cons of my leadership too. I know what I’m, you know, moving fast is not good for all my teammates, so I have to slow down. And I don’t I remember, when I first started the chamber, I would present a bunch of ideas, and I’ve learned to present one. Hey, here’s something I think we can focus on, because I’ve got leaders that are very supportive leaders, right? And they’re, they’re the ones that are great at getting all the details and all those things. Well, if I present all these ideas, my other leaders and my on my team are going to be like all the work. They don’t see that. And I’m just, I’ve got all this, you know, this big picture stuff. And so I think it’s, I think it’s wise of me to understand the pros of my leadership and my strengths, but then the cons, right? And maybe what I’m not good at, right? We’re all Swiss cheese, right? We all holes. And I’ve got a great team right now that fills the holes of my leadership and my strengths and what I need to improve, or my weaknesses for lack of better words. And that’s where we are, and we really focus on that. We focus on our strengths as a team, and I’ll continue to do that with any committee I’m on and and knowing people that way. And it’s definitely I found success that way.

Brandon Burton 26:45
I can really appreciate you kind of bridling your your creativity, your ideas, and being able to instead of taking the list of 10 or 15 ideas to say, here’s one for your team, and really as a leader, that’s going to drive your team to be creative and to be leaders as well. Because introducing one idea at a time, they might catch the vision and say, what if we add this too? And it may be something you had on your list of ideas, but letting them drive that helps to build them up as well, which I think is super important,

Derek Rusher 27:18
and that’s the chamber world we’re in right now, right? I think we need to be creative and innovative.

Brandon Burton 27:24
Absolutely. Derek, as we start to wrap things up, I wanted to ask for chambers listening who are wanting to take their chamber up to the next level. What kind of tip or action item might you share with them and trying to accomplish that goal?

Derek Rusher 27:39
This is a great question. Um, obviously very subjective, but I would hope that all Chamber members just love their current members. One thing I learned right off the bat, I had this lofty goal, right? I’m competitive. I wanted to grow our membership, and so I had a membership growth goal, and then I had a retention goal as well. And then I would say, shortly, and probably less than a month, I squashed the growth goal, and I said, You know what? If, if they don’t want to be Chamber members, whatever, I’m going to spend way less time on recruiting, basically, and I’m going to spend time on retention, and I’m going to love the members that are investing in our chamber now, and we will grow organically, because I believe everyone wants to be part of something great. And so if we can be great and we can show that we are adding value, then we’ll grow, and we have slightly right? There’s the ebbs and flows, as you know, the members come and go, and we feel that in Kearney as well. But, you know, just loving your members. And then I would say the other part of that is, I kind of reference it is being innovative. I mean, AI is you need to embrace it as a Chamber of Commerce. My marketing director, Riley Mills, is phenomenal in social media and AI and all those things, right? And I just love the things he’s doing. We’ve got some really neat, innovative things with making like tiktoks and reels, and he would explain it way better than I but he’s making custom songs for businesses using AI, and it’s awesome, so cool. It’s so cool. And so, you know, there’s a lot to it. I know you can, you know, you got your your recording meetings and all those things. And obviously, I think everybody’s using, you know, chat, GPT and things like that. But you need to embrace, I think, AI. But then also, what else is out there, right? It’s not just AI. We can’t drive our chamber with AI. And how can you continue to be authentic but innovative? And what is next? How can we kind of stay above that business community and see what they’re doing, what trends they have? And I think that’s going to be important for us. And one of the ways that we’re doing it, besides just looking at trends and trying to. Stay up to date on technology is we’ve actually decided to look at our facility, and we sold our building about a year ago, and we’re building a new building, and it’s a major investment, and we ran a capital campaign, and it’s taken a lot of work, but our new building is going to be a collaborative environment for our team. It’s going to allow our Chamber members to come in and work, maybe not quite have a straight incubator space, but there’s space for them to come and work. So we have small businesses, obviously, freelance and that work from home. We didn’t embrace that sector. How do we help the business that’s selling shoes on YouTube and making more money than all of us? Right? How do we help that chamber member now? Right? And then we’ll have a media room where you can do a podcast, you can do video, you can do photo. There’s flexible spaces where you can hold meetings or interviews and things like that. And so that’s kind of our strategic plan is looking at, how can we continue to add more value to our Chamber members through even a facility? And I think we’re super excited. We’re about 30 days away from moving in.

Brandon Burton 31:01
That’s awesome. I can feel the excitement. Well, I like asking everyone I have on the show, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Derek Rusher 31:14
I think it’s I think it’s relational. I think it’s really having close relationships with your Chamber members, the the adage that I’ve seen in our industry of businesses joining chambers because it’s the right thing to do, yeah, that’s starting to go away, right? And I still think though that, because still

Brandon Burton 31:36
the right thing to do, but Yeah, correct. Yeah, 100%

Derek Rusher 31:40
but now it’s like, well, what do I get, right? I’m going to invest in in the chamber. Well, what do I get? And how can we continue to add value? So we always look at, what other benefits can we give? And obviously, every industry is a little different, right? Banks need something different than insurance agents and so on and so forth. And so I would say that I see chambers going just more like on a relational and so building relationships and finding opportunities to, you know, have those opportunities where you can just continue to get to know your Chamber members, not on just a Hey, thanks for paying. And here’s your invoice and just a transactional relationship I’d call you need, I think then intimate relationship is going to be a healthy way to run a chamber. And then how can I knowing that chamber member better, you’re going to be able to help them better, because our answer is always yes. That’s our motto, right? That’s a chamber. How could can you do this? Yep, and then we figure it out. And so whether it’s marketing or education or advocacy or involvement. We’re going to tackle those things for those Chamber members. But you need to know them, right? And you need to get to know I mean, just be like your family, right? And that’s, that’s what we call it. We call it our chamber family. And if you know your family members well enough, then you can help them when things are good, when things are bad, whatever it is, and that’s what we need to do for our chamber. And so that’s that’s a tough task that is not easy, but I think that’s really where chambers can hopefully thrive in the future, is continue to build those relationships that you have. Yeah,

Brandon Burton 33:16
I think that’s key. Well, Derek, this has been great to have you on chamber chat podcast and share your your story, your experience, how being involved has helped lead to the success you’ve seen in the chamber. Or listeners who may want to reach out and connect with you or learn more about how you guys are doing things there in Carney. What would be the best way for someone to reach out and connect with you?

Derek Rusher 33:38
Yeah, I would say our website, obviously, is a stand, you know, a standard there, so kearneycoc.org, but then our Facebook, I think, is probably still our go to on social media. Yeah, we’re on, we’re on all the channels, but seems like our social media for Facebook is probably the go to there, but feel free to reach out. Even via email. You can find my email pretty easy on our website when you go to our team page. But we’ve got a lot of things going on. And you know what I love about the chamber world is you’ve got the old saying of R&D, rip off and duplicate. And so, you know, we’re looking at other chambers around the around the United States and seeing what they’re doing well, and we’re going to see if we can duplicate that and right fit it in Kearney, and that’s what we do. So yeah, I definitely welcome that for others.

Brandon Burton 34:29
That’s awesome, and we’ll get all that in our show notes for this episode as well, to make it easy to find you and easy to connect. But Derek, this has been great. I appreciate you and appreciate the experience you shared with us today. Thanks a lot. Well,

Derek Rusher 34:43
thank you. Brandon, appreciate you.

Brandon Burton 34:46
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New Teacher Program with Renee Earls

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

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Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
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Our guest for this episode is Renee Earl’s Renee has proudly served as a president and CEO of the Odessa Chamber of Commerce in Texas. Since 2016. Native of Odessa, Renee believes that she has the best job in town. She works alongside a team of staff and volunteers to promote her hometown community through special events, membership, Economic Development and Tourism. Renee is a graduate of Texas Tech University where she obtained a bachelor’s degree in broadcast journalism. So I do have Renee on Zoom and I see the guns up so you guys can’t see that. Sal? Yeah, you got to do it. Right. But she started her career as a reporter and morning anchor at the Odessa Midland ABC affiliate. Then she spent 14 years in the health care arena serving as a community community as the communications Marketing Executive Director for Medical Center Health System. After volunteering for the Odessa chamber for decades and serving as our board chair Renee was thrilled to take on the role full time. She also has what she calls her midnight job. In 1999. She and her husband became the fifth owners of the Odesain. Magazine, a bimonthly community publication, which has been in print since 1964. Renee has served on numerous boards locally including the Odessa college and Ector county ISD Education foundations, and nonprofit management center of the Permian Basin United Way of the Junior League of Odessa. Renee serves as elder at connection Christian church. She’s a board member for the Texas Chamber of Commerce executives, having just completed the year as vice president of professional development and chair of the annual State Conference, which was held in Odessa this last summer. For 2024, she will serve as the TCC II VP of Governmental Relations. Together with her husband rich, they have three grown children, two grandchildren, and her motto for a successful life is whatever thy hand finds to do do it with all thy might. Rene, I’m excited to have you with us today on chamber chat podcast, I’d love to give you a moment to say hello to all the chamber champions that are out there listening and to share something interesting about yourself so we can all get to know you a little better.

Renee Earls 4:21
Wonderful. Well, thank you for having me. And thank you for allowing me to talk about what the Odessa chamber does. You know, we’re out here in West Texas. But as you mentioned, we hosted the State Chamber conference this last summer and we just have great feedback. You know, I’m blessed to be from this community born and raised, left long enough to go to college and came back and I honestly would not live anywhere else. And I’m a huge champion of my community and I just encourage those who haven’t been to West Texas in a while to come visit us come see us. We have a lot of opportunities here. So

Brandon Burton 4:55
absolutely. And I was at the TCCE conference and it was was a it was a success if you guys did a fantastic job, the venue and hosting and just everything about it was just fantastic. So great job. No, I

Renee Earls 5:09
think one of the the the most important thing that we have in our community, world oil and gas community. So obviously the resources below the ground are what is literally fueling the world. But it’s our people here who are just fantastic very much roll up your sleeves, get the job done, leave a lot of grids, and you won’t find better people than here in Odessa and West Texas. Yeah,

Brandon Burton 5:33
no, that’s that’s, that’s fantastic. So that’s a little bit about Odessa, tell us a little bit about the Odessa Chamber, just to give us an idea of the size of your staff Scope of Work budget, just that sort of thing to kind of set the table for our discussion today.

Renee Earls 5:48
So our chamber is one of the few chambers left in the in the industry that actually is the three legged stool. So we have the operation side, we have you know, the membership, the events. One of the programs that we’re going to talk about today from the membership side of the of the office, the operations, We’re also fortunate to have a contract with our city to run the economic development aspect of the community through our Odessa Development Corporation. So we have a economic development staff. And then we also have the tourism arm that we received funding from the city through Hotel Motel. So as a total, we have a staff of 18 here in our chamber. And those are pretty well divided between those three departments. We also have a community foundation, where we just focus on you know, just as it says community projects, things that come up in the community. And we have about 775 Members, we’re having our first membership drive in January for the first time in almost 20 years. And we are turning 90 in 2024. So we are looking to hit that 900 mark. And it would be nice if we went over the 1000 mark. So that’s kind of a little bit about our chamber, our operations department itself is a little over 1,000,003 in budget. So overall, we’re about a $3.4 million chamber budget wise with the three departments.

Brandon Burton 7:19
Yeah, that’s very good. That definitely helps give that perspective and 90 years coming up. That’ll be exciting, especially to cross that 900 threshold. It’ll be huge. Yeah, and I know it’s there. I know you guys are going to do it. So yeah, that’s awesome. Well, for our topic today, we kind of settled on the idea of talking about the new teacher program that you guys do there Theodosia chamber. I’m excited to dive into this learn more about the kind of the unique aspect and approach you guys take to it. And we’ll dive into this much deeper since get back from this quick break.

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Donna Novitsky 10:13
Hi, it’s me, Donna from Yiftee. Have I mentioned that we’re working with chambers and other leaders on community cards in more than 500 cities across the US. Yiftee is the undisputed leader in community cards because we did it first and have learned a lot and because it’s free for you to set up and free for your members to participate. Plus, we do all the heavy lifting for you. Many chambers have chamber checks or other similar programs. Imagine the benefits of those without the extra costs of staffing, creating and tracking checks and reconciling payments. Community cards are all digital, sold online and always available on the cardholders cell phone. We provide tons of training and marketing materials. Come check us out yiftee.com or email sales@yiftee.com. Back to you Brandon

Brandon Burton 11:08
All right, Renee, we’re back. As we dive into the discussion today about your new teacher program. I guess first of all, do you guys have you? Is it branded with a certain name? And just answer that one first, I guess we

Renee Earls 11:24
host right before school kicks off and into July 1 part of August. We call it our new teacher reception. It’s been a breakfast. It’s been a tailgate party. It’s been a reception. So it’s basically just a big party for our new teachers with our school district. I

Brandon Burton 11:44
love it. So I guess let’s just start at the beginning the origins How did this program come about? What was the need? Was it presented you guys you guys come together just tell us how this became how it started and how it’s evolved? Sure.

Renee Earls 12:02
So we were actually approached by one of the superintendents at the time, just a little over a decade ago, maybe 12 years ago, the chamber was approached about hosting something new for teachers coming into the market. The Odessa market is somewhat unique in that at one time, you know, we have between three and 400 vacancies for teachers. You know, we’re talking in like June, before school. That is a huge number. And so we obviously wanted to do something that made them really, you know, learn about the community. And most of those were coming from out of the area. You know, we were they were the district was recruiting Ector County ISD was recruiting from not only all over the country, but they also bring in teachers from different parts of the world. And we wanted them to learn about Odessa, we wanted to connect them with our businesses. We wanted to just thank them for taking on a profession that is, you know, probably one of the most valued most important professions, you know, teaching our students, our future, our workforce. So the superintendent came to us and said, Let’s do something. So we came up with at the time, a new teacher breakfast. So we brought him in to our big can What if the time what we would call our you know, our Coliseum a big event center. And it was like a pep rally. You know, we had the students out there, the cheerleaders and the band and the mascots and they would come in and you know, they ran under the tunnel and it just really set the tone for the school year. They would come in there are you know, 50 to 60 booths from our Chamber members because when they come into town, they need a bank, they need an insurance salesman, they need to find a place to go get their hair cut, they need a place to dry cleaners, they need to get their nails done, they want to go shopping, I mean all the things that a person when they moved to a community they need so it was a win win. The teachers felt wonderful. They left there with literally bags full of goodies. We were giving out door prizes, T these, you know cash rewards gift cards, the vendors that we had, were just giving away incredible gifts and breakfast and we had speakers we had, of course our superintendent, we had our mayor, we had our county judge, we had our state representative, all the leaders in the community welcoming these teachers, again, some coming from far away some coming from, you know the area or maybe they lived here and we’re going back into the field. I remember one gentleman told me this was about five years into it. He said he had literally driven his car from out of state moving to Odessa and that was he had literally driven into the parking lot that morning and this was his first impression. Wow. Um, so um, and through the years, you know, after COVID hit, we couldn’t have an indoor breakfast. But you know, we’re still having school we still have new teachers coming in. So we went to the famous Ratliff Stadium, which is known for Friday Night Lights, where the Friday Night Lights community, we go to Ratliff stadium and we had a tailgate. So they literally would drive through the parking lot to the vendors and, you know, had their windows down, and they were throwing stuff in their bags that we would give them. And again, it was just a lot of fun. You know, we gave them food, we gave them coffee, and they never got another car. And the cool thing about that is many of them had their kids and their families in the cars with them. So even though COVID had hit, we did that for a couple of years. And it worked out great. So once COVID was over, and we could go back inside, we did the tailgate in the morning, it rained, we did the tailgate in the afternoon, it was really hot. So we said, you know, we’re gonna go back indoors. So we went back to the Marriott where, you know, we have a beautiful new hotel, we wanted to show that off, what a beautiful reception with lots of food. And again, going through the booths, this last year, we had it at one of our other hotels here, the fundo, a little larger. And it was just it’s a fun time we give out incredible prizes. And the district really, you know, they really encourage those new teachers to come in, they’ve had two days of training, and they end up their their training time at our events. And our members love it because it gives them an opportunity to see you know, 400 people in a two hour time span and get their product and their information in front of them. And it just really kicks off the school year with a fantastic culture and attitude.

Brandon Burton 16:57
Yeah, I love it. So what a great way to welcome these teachers into a new community for it sounds like a lot of them, it’s a new community for them. Let’s talk a little bit about the logistics of it. Right. So you had mentioned vendors a few times. So I anticipate that they’re, they’re paying to have a booth of some sort, they’re sponsoring the program somehow. So kind of walk us through what does that look like, as far as the logistics of obviously, you’re serving food of some sort, whether it’s a breakfast or dinner, whatever, some something at this reception. So there’s moving parts to it. So kind of walk us through what that looks like,

Renee Earls 17:37
you know, any chamber professional knows that the leading up, there are hours of planning, and then you have this two hour event, it’s kind of like a wedding, you plan and plan and plan the minutes over. And we do have sponsors for this, we have a program, our Platinum sponsors where they at the beginning of the year, they commit to sponsoring every event we have. So we have about 25 of those. So they’re premier sponsors of that event. And then we also have a presenting sponsors. And like $1,000, you know, we probably have 10 or so of those. And then we have breakfast sponsors at about $500. And we might have about 10 of those. And depending on where we have it, obviously we haven’t a hotel, you know, they’re they’re responsible for where we’re purchasing the food from them from the catering. We have one particular credit union, that since we’ve started they every year, they get, you know, a very nice Yeti style mug, they fill it up with either, you know, if it’s breakfast, they’re doing a great coffee setup with every kind of flavor, you can imagine, they probably have 10 or 15 of their staff members, they have aprons, they it’s a huge deal for them, and that everyone wants to get to that booth. In fact, a couple of times they’ve run out because everybody goes people want to go to in the afternoon they’re filling it with you know different flavors of of tea from HTO. So these vendors will either they’re either a sponsor a breakfast sponsor, or they can just purchase a booth space. I think we’ve we’ve gone from you know, about two to $300 for the booth space. And we have the draping, we provide the table a couple of chairs, and they come in and dress that booth that almost like a business expo. Yeah. And basically that’s what it is because they’re going up and down rows to to learn about these different industries. We give them a piece of paper to encourage them to go to everyone and so once it’s complete, and they’ve seen it, you know, they’re putting their name in a big drawing. So, it there’s a lot of logistics to it. But again, our members love it. We start promoting it several months in advance and we fill up and honestly we’re Are, we’re running out of space. So. But it’s a great opportunity, it’s a lot of fun.

Brandon Burton 20:05
I think it is a great opportunity when you have, like you mentioned three to 400 new teachers coming in, to be able to match them up with local businesses in the community. So that I think that’s so key. When you’re new to a community and you’re looking to get established in a new community, you need a place to bank you need an insurance person, you need a physician, you need a dentist, you all these different things to get established in the community. So being able to help match them up with those Chamber members that are vendors or sponsors that the program, I think,

Renee Earls 20:37
benefit of being a chamber member to, you know, we have other groups who will come in and say, well, we want to have a booth, well, you’re not a chamber member. So that encourages them to to become a chamber member, I will say Chevron is has been our host or our our major sponsor from the get go. And every year we give the teachers are really nice, special gift. And for years, we were giving them something that they would put in the trunk of their car, it was like a trunk holder. And you know, it’s like a cloth bag, it had the chevron logo, it had the ECSD logo, it had our logo. We did that for years. And we listened to the teachers this last year, because they said, you know, many of our teachers are going from classroom to classroom and they they drag along that little, you know, things. So we’ve got them a wheeled cart that had the logos on it. And, you know, they love that. And again, I mean, they just filled it up, and we’ve had teachers, you know, post on social media, they’re getting all these awesome items. And many of our vendors will do things that they can utilize in their classroom, you know, supplies, because we all know, teachers are having to go and spend money out of their own pocket for supplies, and so many of our vendors will just fill them up with things that they can use in their classroom. And, you know, these teachers come to us and they’re emotional, and they’re just so thankful. And it’s it’s a great feeling. And we’ve been encouraged other chambers to do this, you know, in the in the chamber industry. We have that very important R&D that we talked about, which is rip off and duplicate. We want everyone to rip off and duplicate this program because it’s great. It’s a it’s an easy way to really promote your members and and make these teachers in such an important profession feel good. Yeah,

Brandon Burton 22:27
I love the idea of the wheelie tote, right. So it’s got your logos on it, they’re gonna use it every day, it’s being seen every day, all the other teachers are using them, versus something that sits in their trunk, and nobody’s ever gonna see it. I mean, it serves a purpose, and it’s a great gift. But to be able to have that win win, you know, all the way around. I love that. And then just to be able to see the involvement that the Chamber has with the schools. My wife actually works at our kids elementary school and not as a teacher, but front office and through COVID. You know, the kids weren’t allowed to drink out of the drinking fountains, right. So there was a realtor, local business realtor came in, he brought two pallets of water bottles to the school. Now, the kids all had water bottles. I don’t know how many months that lasted. But so just to see that involvement, when whether it’s a business or the chamber, getting involved with the schools, everybody notices, you know, they’re appreciative they see, you know, they’re grateful that somebody cares about them and providing tools and resources that they need. So, so important. And I know you guys are very connected with your local school district there. A while back, we had Chris Mead on the show, and he talked about the pen pal program that that you guys started with Odessa, Ukraine. You want to take a moment, just kind of tell your point of view story on that.

Renee Earls 23:54
Chris Mead, this was a fabulous idea that he had, he reached out to me and and he had some connections there in Odessa, Ukraine. And they are, you know, our sister city, if you will. And he just had this wonderful idea to connect students in Odessa, Ukraine was students in Odessa, Texas. So we got a hold of our school district, they then put us in touch with, I believe some of the social or history teachers. And so those teachers and those students started literally writing back and forth. Some of them had zoom meetings back and forth. And it was just amazing to see these students from two different worlds. Connect and at a time when things were so volatile in Odessa, Ukraine and they just really needed to hear from others that they were supporting them and, you know, the art of writing is really gone as well. You know, the pen pal program. I mean, that’s just not something people don’t write personal notes anymore. And we saw this too. units do that, and the teachers loved it. And again, that all goes back to Chris Mead and the idea that he had, so kudos to him. Yeah.

Brandon Burton 25:07
But what I love about that is a program like that doesn’t happen unless you already have that relationship with the school district. And just the lives that are being touched on both sides, both here and in Odessa, Texas, and there, and in Odessa, Ukraine, lives are being touched, stories are being shared, they’re being enriched by each other. And it’s all facilitated by having those relationships, through things like this through the new teacher welcome program and building that goodwill.

Renee Earls 25:37
You know, that’s what chambers are all about are about relationships. And we’re so fortunate to have very healthy relationships with our educational partners either in the our school district, we just recently passed, our community passed a bond for our school district, and our chamber really got behind that, as far as endorsing it in just that. One, we wanted people to go to the polls and vote because we’ve seen such voter apathy. Not very many people, you know, going to the polls, so we encouraged a very active voting awareness program. But also, these, again, are our future workforce, these students who are in school today will be working for us, they will be our bosses, they will be running these companies in this community, and we have to have a strong education program vient, the ISD. We have private members here that are private schools, we have charter schools, and then of course, our community college, and our university, we are so fortunate to have really good programs and partners with our education.

Brandon Burton 26:49
Industry. Absolutely. So it’s so important. I love it. And appreciate you highlighting, you know, this, this new teacher program or reception new teacher reception, I’d love to give you an opportunity for any chambers listening who wants to take their chamber up to the next level, what tip or action item might you offer to them to to consider maybe implementing at their own chamber?

Renee Earls 27:14
You know, one thing I think that is so valuable is just talking to other colleagues in the chamber industry, find out what other chambers are doing, find out what will work in your community and make it your own. Um, you know, we talked about this new teacher program at a Texas chamber conference probably five years ago, just highlighting what we do, in a room of about, you know, 100 people, and it was a, it was almost like speed dating, you find out, you know, a program that’s working in a community, you get some info on it, you go to the next person, well, we all got, you know, five to 10 ideas that day. And I think it’s so important to just find out what other groups are doing, don’t reinvent the wheel, find out something that you can take in your community and make it make it your own. And, you know, again, those relationships are so valuable, and not only the relationships with our own members in our own community, but with colleagues throughout the state in the country, and what’s happening and just like listening to your podcast, people get so many ideas, and can again, take that into their own chamber, and make it work for them.

Brandon Burton 28:23
That’s the idea. That’s the hope everybody listens, gets those ideas, and then, you know, takes what may be valuable to their own community and implemented and do their R&D and be a successful chamber, right? Well, Renee, I like asking everyone I have on the show, as we look to the future of chambers, how do you see the future of chambers and their purpose going forward?

Renee Earls 28:49
You know, chambers have have really changed a lot. membership organizations in general have changed over the many decades. We’re not your grandmother or your grandfather’s chamber anymore. And we can’t think that way. We can’t act that way. I think it’s so important that you know, because we are a membership based organization. If you look at any chambers budget any more. A large portion of your budget is not tied to actual memberships, because we’ve had to think of other ways to be successful and to create dollars for different programs. So I see, you know, the chamber is a major part of any community, or at least it should be, you know, our chamber is fortunate in that we have we’re we’re built on 90 years of just incredible volunteers who have served prior to us and have made our community what it is. And it’s so important for us to I tell people for an organization that’s supposed to be non political, you know, chambers are political. We we work with our all members, we work with all leaders, regardless of, you know, our, our party affiliation. And regardless of how we feel on certain issues, we all have to get along, we all have to work, our goal should always be with our community in mind. And I think for any, any chamber to thrive and continue to grow, is we have to continue to build those relationships, continue to meet in the middle, if you will, and just be the community cheerleader that talks about all the things that are happening in community, good and bad. But be the the person in the middle who can bring the people to the table to have a respectful conversation about how your community can grow, you know, be the be the liaison be the one who pulls everyone, the collaborator who pulls everyone together.

Brandon Burton 30:59
Absolutely. Yeah, chambers are political, but hopefully not divisive, like politics. Typically, you’re bringing into the middle. So I love that point. And in showing that role that chambers have in the future of being that same center and helping to be at the table and bring parties together to be able to come to a common goal and moving your community forward. I love that. Well, Renee, I wanted to give you an opportunity to share any contact information for anyone listening, who might want to reach out and connect and learn more about the new teacher reception or anything else you guys are doing there in Odessa, what would be the best way for someone to reach out and connect? Well, we

Renee Earls 31:40
would love to hear from you. Again, I think it’s so valuable for chamber professionals to connect with each other. So you can always reach out to us on our Facebook, Odessa chamber, make sure it’s Texas, there are a couple of chambers throughout the country at Odessa chambers, you can always, you know, email me at renee@odessachamber.com. And reach out to us here at the Chamber 432-332-9111 with lead to visit with you put you in connection with any of our staff on any of our programs that we’re working on. And follow us on social media. Again, I think we have to support each other as chamber professionals and just rely on each other to work us through you know, chamber profession is, as we said, at the beginning of this, you know, I feel like I have the best job in the community because I get to promote the chamber in my own community. But chamber work is hard. Chamber work is stressful. We’re working with a lot of personalities and a lot of people a lot of volunteers but at the end of the day, I wouldn’t be doing anything else. It’s it’s the peak of my career that I’ve I’ve enjoyed every minute of it. And you know, take time for yourself and rely on each other to see what’s working in what’s not.

Brandon Burton 33:02
I love it. So we will get your contact info in our show notes so people can pull that up and connect with you. But Renee, this has been so much fun having you on the podcast and learning more about the new teacher reception and the relationship you guys have with the your local school district there. And I appreciate your example and willingness to be with us today and providing all this value for us. Thank you for being with us today.

Renee Earls 33:25
Well thank you so much for giving the chambers a voice and for all of us to be able to learn from each other and through the programs that you do. And thank you for having me and thank you for allowing me to highlight great things happening here in Odessa, Texas.

Brandon Burton 33:41
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Workforce Training Center with Jeannie Hebert

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
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Our guest for this episode is Jeannie Hiebert. Jeannie has been President and CEO the Blackstone Valley Chamber of Commerce in Massachusetts for 15 years. Under her leadership that BVCC has grown and developed into a chamber that works hard for business and the economic vitality of the region. often dubbed the queen of collaboration. Jeannie sits on several business and community boards and meets regularly with local state and federal legislators to make sure the valley voice is heard, and funding is appropriated to support their economic development and small businesses. Since her reign, the BVCC has become known as the go to place and resource for business owners and entrepreneurs to find assistance and funding to grow and develop their business. She has been honored with several awards, including the central Massachusetts outstanding woman in business power 50 manufacturing champion and Central Massachusetts economic development leader. Through her guidance, the Chamber secured over $1 million in funding to build the Blackstone Valley hub for workforce development. A Workforce Training Center located in the Chamber’s Linwood mill building, offering classes focused on advanced manufacturing. These certificate courses are offered to students of all ages throughout Central Massachusetts to help close the work skills gap and provide skilled workers to the region’s employers. Jeannie, I’m excited to have you with us today on Chamber Chat Podcast, I’d love for you to take a moment to say hello to all the Chamber Champions that are out there listening and share something interesting about yourself so we can all get to know you a little better.

Jeannie Hebert 3:43
Here, Brandon, thank you. I’m excited to be here today. Hello to everyone, all of our chamber colleagues there. And I am also an animal rights activist and help with rescuing animals in need. I do have you know dogs of my own. But I did rescue for African elephants. And they lived with me for two years. And we were able to secure some good homes for them. One of them Willie my favorite. He was the largest working African elephant in North America. And we found him a great home at Disney’s Animal Kingdom. So I used to go visit Willie there. So they were wonderful animals. It was a once in a lifetime experience. And I’m happy that we were able to find good homes for them because they had a terrible beginning.

Brandon Burton 4:41
So I have to say this is a first year the first guest on the podcast who’s rescued an elephant let alone for so. That is amazing. And I’m sure the stories about these elephants could go on for days. Lots of a unique experience. As a fan, I’m sure

Jeannie Hebert 5:01
they’re a unique experience they very intelligent, fun animals. One fun fact is I used to, you know, we used to wash them in the morning. And I would spray them with the hose. Use that big, big brush that you use when you wash your car, then grab the leaf blower to dry them before they would roll in the dirt and get dirty again. And invariably when I put the hose down, another one of the elephants would pick it up in their trunk, and they would spray me I thought that was a funny thing.

Brandon Burton 5:35
They got a sense of humor.

Jeannie Hebert 5:38
sensitive when we interacted very well, they were they were like my kids. So I missed them terribly. But they they needed to be in places where people who were better to take care of that could happen. So they had good lives. Awesome.

Brandon Burton 5:54
Awesome. Well, tell us a little bit about the Blackstone Valley Chamber. Just give us an idea of the size of the chamber scope of work, you guys are involved with staff budget, that sort of thing, just to kind of set the table for our discussion today.

Jeannie Hebert 6:09
Sure. Our chamber we have about 500 members. We were very active, we mean business and we listened well. We we listened to the needs of our members. And we’re very proactive in meeting their needs. That’s how the hub came about. We our service area is 13 towns from Worcester, Massachusetts, which is the second largest city in New England, to the Rhode Island border, just to kind of give you an idea of where we are central mass is kind of cow. It’s the belt to the middle of Massachusetts. And we work with everyone in Massachusetts. We collaborate a lot, you know, Queen of collaboration. But there is a field gap across the state and I think across the nation, really. And we found that a lot of the covenants of vocational schools because of a program we have here called the MKS. That funding is attached to it. So why are the MCAT scores on the more funding the schools are getting? So vocational schools have unfortunately changed their covenant and they are accepting more epidemic with superior students over vocational and superior students and the public schools. You have an influx of students who really want vocational training, they’re looking to go to work, and they’re not able to get it at public school level. So when we found this out and working with many of our manufacturers, the Blackstone Valley is the birthplace of the American Industrial Revolution, who Samuel Slater, who came here and started textile mills. And the mill is actually where we are, it’s a converted former textile mill of the whitened family. We’re in Waynesville named after that family, when we we would run the job fairs like everybody dies, and, you know, help them and it just wasn’t working. They weren’t getting skilled labor. And I was hearing, you know, I didn’t know this work, I have to turn it down. So when I found out that this was happening at the vocational level, I spoke with our legislators started doing some digging. And we were able to secure some funding from the Department of Education, and took on the legislation set the chamber, we take on the task to build a workforce training manager and said, yes, so long behold, we took over part of the middle, we didn’t build that out. And we have a design lab, we’ll hang on filling computers with CAD, and we have computer lab and we have a great fabrication laboratory. And it has 3d printers, augmented welding. We have mills and lane that start out with manual and it also has the coding, but the students learn how to use them manually. And they learn how to code. And we’ve recently just taken over the other end of the mill and put in a full electronics learn. And we’re building our robotics lab right now. So we’re meeting as the needs of our members change and evolve. We are meeting their needs well over now. million dollars in investment now.

Brandon Burton 10:02
And it’s typically for the hub,

Jeannie Hebert 10:04
specifically for the hub, but it helps us to grow our chamber. Because we’re training the workforce for many years, our members, and even those that are outside of our region support our chamber because of that constant with other chambers.

Brandon Burton 10:26
So I’m curious staff size, when you take on a project like this, just for all the chambers listening like this sounds great, but I’m sure she’s got like a huge staff to take this on. Right. So what is your staff size look like? The chamber

Jeannie Hebert 10:38
staff, there’s three of us. Okay, okay. And for a while. for probably a year when we were dealing with the billing, and so forth, there was no other staff. So I was doing two jobs, and it was exhausting. But it was very rewarding. But once the school was able to open, and we were ready to accept students, I hired an executive director, or the third Executive Director right now. She’s amazing. Um, I now have an operations director. He’s amazing. He’s, I’ve been tapping into retirement pool. He’s a retired engineer that worked in was head of Northeast for Thermo Fisher. So he’s got a wealth of information. And honestly, he can take anything from it to put a lock on a door for losing meeting diverged. In Bob ovens, our Executive Director, Ashley Bregman. She is a graduate of WPM, Worcester Polytechnic Institute. And she was also teaching robotics. She’s has an engineering degree, obviously, academic or teaching. So she’s perfect as an executive director. And we have several teachers, Instructor of some are retired vocational teachers. And some teach at night when we for the night courses, and they teach at the local vocational school. And one is an engineering teacher at one of our high schools. And we’re growing to the point where we’re building campuses in our high schools in the area, we’re up to 22 districts. So obviously, we’re working with high schools, but it’s not that we’re servicing. And we also teach incumbent workers. So some of the manufacturers who hire people with no skills, we listen to them, and we build a custom curriculum for them. And they will send their workers to us. And we do like a six or 12 week course for them. So when they go back, and they still work that you know, it’s worth studying. But when they finish their course and get their certifications, they’re more than an entry level here or mid level. Yeah, it really makes a big difference for them. So in the fall right now, because this year, Nast mass fire, who handles all the career, work with people who were looking for Jones, across the state awarded us the Youth Works grant, which means we’re now working with 16 to 23 year olds who are in a disadvantaged financial state, to their families. And we find them jobs and almost apprentice programs. We do have an apprentice program too. So we hired people to handle that under the umbrella. And we just received the connecting activities grant, which is K through 12. So now we’re working with elementary school students too. So we have at the hub 15 employees now running the hub, thank goodness, I would need to never ever sleep again. And we threes that work at the Chamber, but we interact all the time. So it’s, you know, it’s one big family, and we were growing so fast. At one point, someone would come in and like go Who is that? What is this name? What was this?

Brandon Burton 14:36
Do? Yeah, that’s great. Well, that definitely that helps to set the table for more of our discussion. I’ve got a lot of follow up questions for you about the hub and we’ll dive deeper into this in the whole topic of developing a workforce training center as soon as we get back from this quick break.

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Donna Novitsky 16:40
Hi, everyone, Donna from Yiftee here with another fun fact about small businesses. Did you know that there are 77 million people working in small businesses in the US? That’s almost half of the entire civilian workforce. But I know that you already know the value of local businesses. That is why we created community cards. They bring revenue to your members’ businesses that today is leaving your community and going to national brands and e-commerce companies. In addition to consumers we see schools, hospitals, city governments and companies buying community cards in bulk instead of buying big box store and online gift cards. Community cards keep local dollars local. For more info come to a demo or email us at sales@yiftee.com. We look forward to meeting you back to you Brandon.

Brandon Burton 17:34
All right, we’re back. So let’s dive in deeper. I want to know more. So tell us your when did the idea get presented to you for developing the hub? How did things unfold to see the vision come to pass? Well,

Jeannie Hebert 17:52
we’ve been open and seeing students for five years now. But it took a good two years to get it going. Because we weren’t quite sure what we were going to do. We knew there was a huge problem, especially in our area. For our you know, manufacturers just couldn’t find any employees and we’re in, as I said, job fairs were not working at all. It just wasn’t working. And I went to a skills America conference at the vocational school. And the superintendent, there was bragging that 90% of his students were going to college. And then I went what’s going on here? And I spoke with one of the students who was given who had a display on being electrician and I said, Oh, why are you going to be electrician? Because that week I want a grid. I like to have an electrician in my office crying because he’s done pretty good in Okay, location of school that he wanted to pass. And, you know, they were telling us they had a waitlist of six months students. And I talked to that student and I said, Oh, you’re gonna be an electrician. Oh, I’m going to Cornell. I’m going into sports medicine. Oh my god. You took up four years that that gentleman son could have had to become an electrician. So you know, a light bulb went off and said we need we need an we need somewhere where these students that the public school system parents that can go for training because the superintendents were telling me they didn’t know what to do with these students that will be coming discipline problems. They didn’t have the vocational training that the students wanted. The dropout rate was going up. So we aligned ourselves in office and I went to the legislators told them the problem. We have great legislators very approachable in our area. And we put together a plan And they connected me with our patients Department of Education. We applied for a work skills grant. And our first one skills Grant was half a million dollars. And we, you know, put together a plan to do the build out. It takes it does take a village, it really does. I mean, I can say, Oh, I built a school. I didn’t do it alone, and had a lot of help. And it was a process and even the middle owner. You know, our landlord was very understanding, very cooperative. And we all work together, and everyone was looking forward to it. They came together, I had some naysayers. I have one very prominent business person, say to me, you’re a dreamer. It’s never gonna happen. This is not going to work. So when, when I got last year, I got the manufacturing Champion award. I said, you know, I told that story. And I actually have a little locket that, like, my significant other gave me that people say I’m a dreamer. But I’m not the only one. And I said that to, to the audience, it was all out there. Most of the manufacturers told them a dream or been looking at, you know, I can see. Yeah, you know, span, so that really fit in perfectly. But, you know, that’s how it started. And we’re growing like crazy. And it’s wonderful to see these students, they come to us dejected, because they couldn’t get into the school they wanted to get into. And when they learn the skill, then amazing picture. They just have that vocation. And the brain is wired, for whatever it might be the body aches or electronics or CNC machining or, you know, developing coding, CAD, and we even have a shop where they we have businesses come to us that want merchandise, personalized, we’ve believed a quarter and upstream we have I hate to say it, but our biggest customers in the cannabis industry distilleries and breweries, they went through classes to action, the cannabis industry, they want human doors with their logo on it. So the kids do that. And then they buy from us and the money goes back into school and help to, you know, pay for another student. So it’s terrific.

Brandon Burton 22:31
Face the mill, you had mentioned it is a previous manufacturing mill, before you guys moved in with the hub, was it actively being used before then had it sat vacant for a while, like what was the the revitalization of the the space? How did that look?

Jeannie Hebert 22:51
That was very interesting, because that bill was that mill was slated to be demolished. So ironically, we were located in the same town but a few streets over in another building. And we worked with the our landlord, now the mill owner to connect him with an amazing grant writer. And they were able to get a grant and start renovating. It was a cartel. Everybody else fell away except for these two people bill and Patti gianopolous, who believed in the project. And they partnered with another organization for over 55 subsidized housing. So above us three floors above us is over 55 subsidized housing. And I have an interesting story. They are how we interact with them. But it’s it came together over a period of I think two and a half years that they were able to renovate the mill. It’s beautiful. It has great architectural elements for big, huge wooden beams that have all been sanded so that they’re natural. Now, you know, they they were painted that hospital clean beautiful granite and brick in the windows of huge and it’s just really, really lovely. So they’re above us were below and we said why don’t we move in the mill and we moved into the new in 2016. And then 2018 We started the school. So a lot of history and had the elements or pictures of what it was. And there’s several mills in the town that were in northbridge and throughout the valley, and a lot of them were owned by the whitened family. And so our area of North there just called whiteness fell. So it’s really beautiful. It has a tower or any house out which is It’s a cute little shop now. So it’s, it’s, it’s bustling. We have. We’re there. We at the school, we have a physical therapy, we have a gym, we have a barbershop that’s run by naturalized citizens, former immigrants, and we’ve just helped them with their expanding. We have Girls on the Run. We have we were named the National Park by President Obama. So we have our rangers are there that national heritage corridor and the National Park is located there. So the national park rangers have a brewery in one of the other buildings because there’s a number of buildings usually. So it’s a pretty busy place. Oh, and beautiful woman owned business. That is a crepe or a company is another modern day Helsinki. And it’s a great little restaurant that’s been restored and invest. You know, it looks industrial. But it’s so it’s a unique place. And it’s a wonderful gathering place for the community interaction. Yeah,

Brandon Burton 26:16
that sounds awesome. So as you’re talking about how it came to be, it sounds like in the collaboration, I see where you get the title mokwena collaboration, but to be able to have, you know, somebody who’s familiar with grant writing, to be able to help see a vision and help bring things together to to see these things come, you know, kind of unfold and come together. Two of the things I wanted to ask you about, you’ve mentioned them, but I wanted to dig in just a little bit more. So there’s these certificate programs that the students come through, I imagine that there are varying lengths depending on what their focus of work is. So if you could touch on that, and then also touch on how you work with the schools, you had mentioned the K through 12. Now with these districts, what does that look like with those relationships and, and interacting with them?

Jeannie Hebert 27:06
Sure, well, the certificate programs are varied, some are custom that we utilize for incumbent workers. And some are standardized. Like we have, as I said, the Miller augmented augmented welding, that’s six to 12 week course, depending upon the type of welding, but it’s industry accepted, we would not have purchased them if our manufacturers didn’t try them out and say, oh, yeah, this is just like real world. And they do after they get their certificate, we bring them to one of our couple of our partners yr fab and package steel systems, who make metal buildings, all for all over the world. And invariably, they will say to the students are so come see me, you know that so they have great skills. So that’s one certificate we have. We have an OSHA, obviously, we do OSHA 10, everybody gets an OSHA 10. Everyone, we have a reentry program as well with the sheriff’s department. So we start teaching OSHA in the jail before they’re released. And when they’re released, they come to the school, and they get hands on training, that everybody gets OSHA training, we have what’s called Mecalac, which is a Massachusetts certificate, and it’s through mas MEP, which is manufacturing extension partnership. So this brings you through all of the steps of what manufacturing needs, like would have shot now. It would teach measurements, believe it or not, we’re finding graduates of high school have no idea how to use tape or read a tape measure or ruler. And they cannot even tell turn on the clock unless it’s digital. If you say to them, it’s quarter. They’ll go and they don’t know what that is. We had one guidance counselor say they had a disqualifying when they were monitoring the number six certificate examinations, because he pulled out his phone and I said, take out your phone. He said I wanted to see what time it was. They said there’s a clock on the wall. He said I can’t read it. No one ever taught me how to read. Like when we went to school first grade, they had the clock remember you

Brandon Burton 29:37
missing the mark somewhere, right? Yeah, I remember. I remember doing worksheets like that. Yeah. Don’t

Jeannie Hebert 29:42
do that. More than he is on job no more curse if they can’t. I was talking to a business that we were helping out. yesterday. She it’s called hair jewelry. She’s an archaeologist and she had an intern from one of the quality If he didn’t know how they couldn’t read the report from the patient because they didn’t know how to read cursive, so we’re really missing the mark in our schools. So these are the things that we try to address. But back to the certifications, we have those certifications with custom certifications. And then at some of the campuses that thought like Brookdale campus, which is one of our close up spirit campus, which is another one of our towns, their certifications. outsprinting is focusing on carpentry. Newbury is also property Hopedale, a cyber security. So we get certifications for those types of industries where the students are learning we even started, we help them get and I always say this wrong. And in a Tom baton, table, virtual. It’s almost like mines, US operations,

Brandon Burton 30:59
operators. That’s how I was gonna guess when you said that? Yeah, it’s a real body,

Jeannie Hebert 31:03
but they have a human meaning male, human woman, dog, cat, rather, Frog, which I love, because now they might have dissected me animals. But it’s very realistic. Students were showing me their skills. And I said, I was getting woozy and you’re doing a great job, right? I gotta go to the next. It’s like, Oh, yeah. That table alone costs $100,000. So we were able to help the school right grant, so that they have that. So Arginine is we helped a lot of the schools get DNS. So maybe you go to help deal, but you want to take manufactory. So you have to close the hub, or maybe your middle bring you to market sure you want to do you know, introduction to some kind of medical research. And that’s it helped. So we do is we’ll move the kids around. So they will take these courses together. The one principal said to me, it was hilarious. He goes, Yeah, these kids are all working together in class. And then on the weekend, they beat the heck out of each other on the football field. Because that’s great. So we put classes together, not necessarily by school, but on a subject. So the students get to even try it out, we’ll do a trial. You know, they’ll come and say, Oh, I think I want to do this. And they might try it and so on. That’s not Well, maybe you want to try that? Oh, yeah, that’s a better fit for me. So we do that, too. So that’s so it’s some of the certifications that we offer, I’m sure there’s a lot more that escapes me right now. But the K through 12 that we had the smaller kids, I think a good example would be rewarded grant kind of nothing for the energies that it was for younger kids to learn about engineering. So we had camp over the summer. And kids would come in the morning, and they’ll have a little bite to eat. And then they would learn about engineering and mechatronics and robotics and make make something. Mr. Evans, our engineer ran this program. So they’d make something and they put it all together, they do it on the computer, and they’d make it. And he would say to them, did you have fun? You know, you did you know what that was? Well, they have engineering. And the robotics is we have these really cute little robot, these, this is very key in first, and second graders, paying them. And they were like, they know, control robots, but they had to program them to make them work. And they were able to do that. And we have these little robots that look a little Michael Jackson, they had a damn thing. They were dancing with each other. And they were doing tasks and picking things out, handing them to each other. But it’s a natural for these kids. They blow me away. And it’s amazing. And then some of the middle school kids, we had codons, which are cooperatives are going to occur in an industry. They do the stuff where people say, Oh, robots are gonna take my job. Well, did you really want to keep ticking boxes and putting them here? You know, you don’t want to do that. You want to be the one telling the robots to do that. Use your brain. So what these students were doing, I went in after they kind of let a they taught them how to work, how to program them. They could like Legos out so they could build make the robots build. And then I they had free time. So I went in and they began to have the robots and they can like be stitched in Your hands. And I go, What are you doing the courts very proud of their sword fighting.

So I mean, this is a concept thing, maybe learn through having fun, but it’s part of what they would do in a job situation, they would have to program the robots to do a task. And some of them have 345 robots interacting with each other and completing a task. And that’s pretty complicated. For like, an eighth grader, too. So I just like I said, they blow me away. One of the older kids, it was a birthday, what’s what was like three of them, they came in, and they gave me these beautiful stainless steel shakers that had an unusual shape, then you throw them on the machine. And they gave her to me, it’s a birthday gift. And they said, Missmiss look, we even put pain on the top. So you can tell which is which. program that and have the drill press drill, drill it, and then had Christmas was just from a piece of aluminum or stainless steel that they had. And they design them themselves and made those, then it was just amazing that they did pocket some of the kids from shoestring High School, which is my hometown, they were making Christmas ornaments out of brought up some of the metal and like drill guns, and they were beautiful. And then they made dreidels to the trails are gorgeous, they were intricate, they were terrific. So it was, you know, it’s a fun, fun thing to learn. But while they’re learning there, we say to them, you’re an engineer, you just love

Brandon Burton 36:55
that. I love it, they have these opportunities, and they get that confidence and explore these these future career opportunities. This is such a invaluable resource for your community. So applaud and Pat, pat on the back to you guys and your team for for executing this and integrating it into the schools as well.

Jeannie Hebert 37:14
Thank you. We have a great team. We really do. I’m really fortunate really blessed. Yeah, yeah.

Brandon Burton 37:19
So as we start to wrap up, I wanted to ask if, if you might have any tips or action items for chamber folks that are listening, who want to take their chamber up to the next level? What might you offer for them? Well,

Jeannie Hebert 37:34
I think you know, you need to listen to your members, which you know, most of my chamber colleagues do. Every region is different. What works for me might not work for you. But if you listen to what your members need, or what your municipalities are your region, we work very closely with all of our municipalities and our legislators in and listen and get advice on how to meet those needs. And then you know, collaborate with the great resources that you have in your region, we have wonderful educational institution, terrific educators, innovative people on and, you know, we’ve worked together and they’re not afraid to roll up their sleeves and work. So I think, you know, sometimes you look at a project and you think that’s really daunting. But when you you know, I hate this analogy, but how do you eat an elephant one bite at a time.

Brandon Burton 38:37
Especially after your introduction today, no, no elephants on the table.

Jeannie Hebert 38:43
And your chamber will grow. We are gaining members inside and outside our region. Because of the services that we provide, and I’m not stealing numbers from anyone, what we do is, if I see that I’m getting a number of members, someone, you know, reaching out to me, I reach out to that chamber and say, You know what, I’ve got like five industry people that have come to me, why don’t we do a collaboration and we have an affiliation with like seven other chambers, and will offer a discount, but you have to be a member of the region’s chamber first. And then I’ll give you this note to join us. And we’ll provide everything but we do provide a lot of services without membership to and I know that I get criticized from some chambers for that, but it comes back, you know, comes around and it’s a pleasure for me to work with a number of people to help them and you know, it’s great to work together but no, just listen to your members or You read and see what the needs are and think about and seek out people with resources that I can drop in on how to develop focus to meet those who

Brandon Burton 40:11
have that so important. As we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Jeannie Hebert 40:22
I think we’re going to have to really prove that we are a worthy organization. And you know, we’re going to, to be a good resource for your members. It’s not, as we all know, already, I’m preaching to the choir here. It’s not like the inundating myself, the fog of news best attitude where Jimmy Anderson would say, I’m going to the chamber dinner, you know, like everyone already knew how to join the Chamber of Commerce. There’s too many people into the new organizations billing for the that dues that dues revenue, and I don’t think that dues revenue is going to be our is already isn’t our main revenue stream, we have to find other revenue streams. And it’s going to be to run instances

Brandon Burton 41:21
of it. Good advice. Jeanne, I want to do give you an opportunity to share any contact information for listeners who might want to reach out and connect with you and maybe learn a little bit more about the hub and how you guys went about this, this great big project, what would be the best way for someone to reach out and connect?

Jeannie Hebert 41:44
Well, through email, which is jhebert@blackstonevalley.org. So that’s email. And if you want to learn about, you can go to our website, which is BlackstoneValley.org. And you can also check out The Hub at be thehub.org. And if you go to our website, there’s a tab and it’ll bring you right over to the hub. And I’m happy to share any information to help with anything, any resources and, you know, whatever we can do to help you with programs. And if you want to take on a project like this to go get them and we’ll help you every any way I can.

Brandon Burton 42:42
I love it. Thank you so much. So this has been great having you on the podcast today. I love getting these insights from chambers that have taken on a unique projects and have a neat approach to it. revitalizing a building that was set to be torn down and really changed the outlook of the community. I love it. But thank you for being with us today and sharing these experiences and insight and, and I’m hoping it gave you know a few people out there that drive to take on some of those big hairy audacious goals. Thank you for being with us today.

Jeannie Hebert 43:15
Thank you very much. Thanks Brandon for the opportunity we really appreciate you’ve ever thought my way I’d love to give me a tour.

Brandon Burton 43:22
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Economic Mobility with Beth Rhinehart

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
To learn how Community Matters can support your chamber with your next publication. Please visit communitymattersinc.com/podcast To request your free media kit and request a proposal to find out what kind of non-dues revenue you can generate.

Learn how you can partner with Community Matters, Inc. to produce your next Chamber Directory, Community Guide or Map.

Our guest for this episode is Beth Rhinehart. Beth is the president and CEO of the Bristol Chamber of Commerce serving both Bristol Virginia and Bristol Tennessee. The Bristol Tennessee and Virginia Chamber is a five star accredited organization and has been a leader in economic advocacy since 1909. Prior to joining the chamber in 2015, Beth spent the previous 10 years as Director of Government Relations for wellmont health systems, building key relationships and oversight overseeing Virginia legislative processes as they applied to hospitals and health care. Beth currently serves on the boards for several or local organizations, also including the Virginia Association Chamber of Commerce executives. Beth is a native of Bristol, Virginia, and earned her BS degree from Mary Washington College Fredericksburg, Virginia, and Masters of Arts in Teaching and Masters of Science in Counseling degrees from John Johns Hopkins University in Baltimore, and an MBA from King’s College in Bristol, Tennessee. She’s a 2010 graduate of the Sorenson Institute political leadership program and earned her IOM certification in 2018. She is currently a fellow of the ACCE foundation economic mobility cohort. She completed a fellowship in the ACCE education and talent development division in 2019. And recently completed a business leads fellowship with the US Chamber of Commerce in 2022. She’s a member of the US Chamber of Commerce distinguished committee of 100. And she recently earned her CCE being one of only 172 nationwide out of over 7000 chambers of commerce. Beth, I’m excited to have you with us today here on chamber chat podcast, I’d love to give you an opportunity to say hello to all the chamber champions who are out there listening and share something interesting about yourself so you can get to know you a little better.

Beth Rhinehart 3:53
Good morning, Brandon, and thank you for the opportunity to be here with you today. The chamber world is an amazing world to work in and to find so many collaborative partners to work alongside. So it’s always an honor anytime we can work together. And this is a great platform to be able to do that.

Probably some that would say probably of most interest would be that have no background and what people would most often think of as a chamber leader. I don’t think any of us wake up or grow up thinking I’m gonna be president of a chamber one day, it’s not one of those sought after careers that most people even don’t always know what a chamber does. So it’s one of those evolution careers in my opinion, where I think the toolkit that you develop and the skills and relationships you build throughout your life lead you along this path and I encourage anybody who’s not a chamber employee to always consider that the the opportunities The exposure, the growth that you experience, because of all the places you touch, as a chamber organization, I highly encourage anybody to consider that.

Brandon Burton 5:09
Yeah, absolutely. So I know, you know, there’s some chamber leaders out there where you can look at him and say, Man, they were really born to be a chamber leader, you know, chamber executive or CEO. And I, and that may be the case, but usually it isn’t evolution and you kind of grow into it. So you might have been born for it, but you still have to grow into it. So good point well taken. Why don’t you share with us a little bit about the Bristol chamber. In your bio, we shared the uniqueness of you covering Bristol, Tennessee and Bristol, Virginia. So kind of having that literal border through your community. But um, tell us more about the chamber size staff budget scope of work, just to kind of give us an idea before we get into our discussion.

Beth Rhinehart 5:53
Absolutely. So we are 114 years old this year, we were established in May of 1909. We our five star credited chamber, which we’re extremely proud of. If anyone’s gone through an accreditation process, you know how challenging and grueling that can be, but it’s certainly worth every minute of time you put into it. We’re the oldest accredited chamber in Tennessee and the second oldest in Virginia, we we serve to one community, we say it’s one Bristol, but across two state lines. So our downtown historic Main Street, which is called State Street, the yellow lines that run down the center of our community, that’s the actual state line. So businesses on one side, you can be eating in a restaurant on State Street looking at folks in our restaurant or bar on the other side of the street, and they’re in a different state. So pretty unique opportunity that has its challenges for sure. You can imagine we have two local governments to fire departments, to school systems, to police stations, all of the above. So as a chamber, we often become that convener and facilitator for issues that impact the entire community, whether it’s the community at large or our business members. But we you know, that convening role, and the collaborative nature that we bring is critically important, I think, for all chambers, but especially for a community like ours. We have our budgets around one and a quarter million if you include our foundation side. So we have our chamber side of the house, we also have a foundation that owns our facility, but also houses, our leadership and education programs to name just a few. We have seven full time staff and have about 525. Members. All

Brandon Burton 7:49
right. So I’m I’m curious, I don’t know if you’ve ever looked into it to see how many cities there are across the country where there’s literally have the state line going through the middle of the city? Have you ever looked into that? Or is Bristol one of a kind? And I think

Beth Rhinehart 8:04
we’re I think we are one of a kind in the respect that our our remain thoroughfare and our historic downtown that those center lines are the state line. I know there. Are there plenty of border communities and, for example, St. Louis and others that, you know, you you have on both sides of a state line. But I think for us that downtown uniqueness is unique to us.

Brandon Burton 8:32
Yeah, absolutely. It is very unique and intriguing. Just to see how that works with like you said, having to local governments and to fire departments and police it, it just is very interesting to say the least. I would

Beth Rhinehart 8:47
if I could add one quick thing. You know, talking about how times we’re doing COVID, which I hate going back to again, but I think it speaks to the uniqueness here. We had two governors, one in Virginia, one in Tennessee, who approached those safety measures and closures very differently. And so for our downtown and our business community that was very disruptive. And so we played a large role in in helping make sure that everyone could continue to be successful and thrive. When you’re looking out your window at somebody else who’s open till two in the morning and serving customers and their cash registers are ringing when you’re shut down. So it brings about some interesting dynamics.

Brandon Burton 9:33
Yeah, well, it puts you in a tough spot as a chamber leader to at trying to advocate for those businesses with two different governors and two different approaches, but definitely some choppy waters to navigate. So as we get ready to kind of dive into our topic for conversation today, we decided to focus our discussion around economic mobility And I know you guys were recently awarded a grant from ACCE to focus work around economic mobility. And I’m excited to dive in much deeper on this topic as soon as we get back from this quick break.

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Brandon Burton 12:53
All right, Beth, we’re back. As I mentioned before the break, we’re focusing our discussion today around economic mobility. And maybe before we get too deep into the conversation, I know there’s a lot of newcomers into the chamber world and specifically chamber staff who are listening. When we talk about economic mobility, what does that mean to you? What what is that covering in that scope of work before we go down that path and the discussion

Beth Rhinehart 13:21
started laying and my you know, very high level definition of that would be it’s allowing and supporting and finding ways to promote folks to greater, greater sustainability but personally, professionally for, you know, life stability, it’s it’s, for example, if you have low income workers who by by their own situational background and current situation, need to find a better way to sustain themselves and their families. economic mobility means that you’re supporting them moving from what I’ll call, not necessarily instability, but maybe a point that’s not sustainable to a point of greater grounding and funding and sense of self to where they’re able to live in a manner that that’s the quality of life for them and their families. Right.

Brandon Burton 14:26
So maybe tell us a little bit about the the application process for this grant that I mentioned, you guys were awarded from ACCE and kind of what went into that and know the the work is specifically around low income earners in the community. But what went into that application process and ultimately qualifying you for the grant.

Beth Rhinehart 14:48
Certainly. So a lot of the work that went into this was talking about what we do here from the chamber and in partnership with some Any new work in this field, because as we know, we don’t do this alone. We are a collaborator and a convener. And so we look to really partnering with a lot of folks, especially being that we serve two different states through the bristal lens. So I think it’s really working to find the data that’s available. So we had to do a lot of data mining to find, you know, what’s the average and median salaries, what programs are currently in existence? What are we doing as a chamber to really help folks find the skills they need to maybe to build that pipeline, find opportunities for people to upskill or rescale, and move to different jobs, what jobs are currently available in your community where the skills gaps needed to be supported? So a lot of the work was research and collaboration and finding who those best partners would be to help us throughout this grant process. So writing the grant, of course, describing all the demographics of our community in our greater region, and then goal setting for, you know, are we going to get be able to get people across that finish line and how we’re going to do that? So

Brandon Burton 16:14
you had mentioned goal setting? How do you set goals around this objective of economic mobility? What are some of those key indicators and and benchmarks to show that you’re succeeding in this work?

Beth Rhinehart 16:27
Force? And you’re asking the toughest questions? That is, the toughest question to answer really is, how do you put a number on how many people you’re actually going to get across that finish line? And what defines whether you have been successful? Maybe you don’t fully cross the finish line? If that’s a benchmark, or, you know, how do you get people moving in the right direction. And I think a lot of those, those those key performance indicators for us, included, you know, how many students are we able to fully engage, and I’ll call it graduate from some cohort programs, for example, our manufacturers Excellence Program, which is a boot camp for high school students to go through in partnership with all of our manufacturers, where they end up with at the end of that program, exposure to the manufacturing jobs in this community. And also to have a toolkit of things, they might need to start on the job once they graduate, for example, steel toed shoes, protective eyewear, and ear protection, things like that. So I think that’s one of the ways we look at it and successfully completing programs, how many students have done that, for us, you know, the, the cohort that I ended up in the grant itself is broken into several subgroups, the subgroup that I am in is actually creating a community wide strategy for how our community collectively and collaboratively finds a solution and a path forward. And that was really important, I was really pleased to be able to end up in that group, because for us across that state line, that collaborative necessity, is really at the top of what we need to be working on. So

Brandon Burton 18:18
let’s talk strategy. You had mentioned working with students and exposing them to some of those manufacturing jobs. And I know that would play a part into that strategy. And you’ve mentioned these partnerships and collaboration. But as you approach this work, I mean, are you identifying the individuals that you’re going after to try to help improve quality of life? Or are you presenting the program that hopefully attracts them and draws them into it? How do you approach it? And what does it look like?

Beth Rhinehart 18:50
And great question. And, you know, if we if we go back to the foundation of the group that I’m in, it’s really to create the strategy. So we’re rather than creating specific programs, the identification of programs, and the implementation of those programs is part of this. But the most important goal of the committee or the cohort that I’m in, is truly creating a strategy for how we as a greater community and region define the pathways for folks to move through economic mobility. So the really the goal of the work we will be doing is identifying what programs currently exist. Where are the skills gaps, or the the gaps in the programming for example, for those who are all the players that need to be to the table? As I mentioned earlier, we don’t necessarily do all the work. We are often the facilitator and collaborator for those who do the frontline work, for example, community colleges and four year higher education institutions. As our K 12, our workforce investment boards, our economic developers, all the folks that that have an impact on the population that we’re trying to serve, I think our goal is to create a strategy that has a defined pathway from beginning to success.

Brandon Burton 20:19
So, at what point did you guys jump in with both feet, so to speak, in this work of economic mobility? Is it a newer venture is that something that’s been on your mind, and then you’ve got more gas to throw on the fire? How’s that developed?

Beth Rhinehart 20:38
It’s a little bit of both of those. And I will say that this grant and fellowship application, it was, it was the sweet sauce we’ve been looking for, because it really gives us a focused approach to doing that with the funding attached. And, you know, all of us are resource limited to some degree, you know, we know what work gets done is the work that’s funded. So to have this opportunity of funding by ascending through a CCS Foundation, was really, it couldn’t have come at a better time, we’ve been focusing for a long time in our community on looking at generational poverty that exists. And for our youth, you know, if you have a lot of, of youth in your community, who are third and fourth generation, poverty, situational, they may grow up in a family where they’ve never seen an adult get up and go to work during the day versus living on public assistance. So the key to that mentorship and showing students that pathway, showing our youth that there is a different way, and the value of that and then how to achieve that is critically important. So that’s one piece of it. The other piece, we work very closely with our United Way here, and and they’re very focused, as I know, United Way’s across the country, if you partner with them, they talk a lot about Alice, families, which are asset limited income constrained, employed. And that breaks down to a lot of families who are living at or below the poverty line, are in that ballpark anyway. And very often they are working two to three part time jobs, to try to pay their bills. And the stress that that creates on families, the the inability to afford childcare, that’s quality childcare, you know, access to a lot of the things health care insurance. When you live in that Alice population, there are many challenges to overcome. And the choices that those families have to make are not choices any of us would want to have to make. So that that population of folks who have a lot of those struggles are also a target for folks that we want to try to move to that at average or above salary, which for our community, means you’re able to sustain your family. So there are going to be a lot of different approaches we look at. And I have to you know, give a little disclaimer too. We just started this. So we’re literally fresh on the heels, we just got our award letter. And the last month we’ve had our first kickoff meeting, as a cohort, there’s 11 of us from around the country who were selected for this project. And so it was beautiful to be able to receive that letter and to know that we get to participate in this. So it is very fresh on the front lines of this. So we have a lot of work to do. And I don’t have a lot of the details of what this will look like at the end. But I can tell you that we’re committed and excited to get to work.

Brandon Burton 23:53
Yeah. Now I’d love the idea of helping to create a vision, especially with these youth that don’t have that example to look to of what their real potential can be in what they can do is you know, career and to be able to support a family instead of you know, living off of assistance, like you mentioned, but I see it right now in my own son, you know, he’s finishing his junior year right now, as is looking to college and everything and, and just some of the limiting factors in a vision that an individual youth has for themselves. There’s so you know, bias really on what they’ve seen. And they they’ve lived a short life up to that point. And if they haven’t been exposed to different opportunities or know that some of these opportunities exist, they’re going to be in that same rut as as some of their predecessors. It still blows me away. Sometimes when you hear somebody being a first generation college graduate and their family. I mean, it makes me smile every time I hear it, but it blows me away that you still hear it as often as you do, and helping to grow Right, that vision, I think is, is instrumental in helping people realize their potential and moving forward. So hopefully you guys have some innovative ways that you can roll that out as the program develops. I’d like to give you an opportunity for anybody out there listening who is interested in taking their chamber up to the next level, what tip or strategy might you offer for them?

Beth Rhinehart 25:27
I think you know, for us here, I can speak to my experiences here. One is, make sure that you have an extremely engaged and supportive board. I am so blessed here to have that opportunity. You know, we have that doesn’t mean we always agree 100% on everything we’re working on. But I think having your board engaged to where they understand what you’re trying to do, they can provide that fiscal oversight and that strategic vision to help you move your organization forward. So you’re creating the greatest benefit and value to those members. I think that’s a really key part. And that there’s a lot of intentionality around that it’s there’s intentionality around having diversity around the board table. There’s intentionality around how you as a director of your organization, how you engage them. And I think building a very strong trusting relationship is critically important. I over tell if there is such a thing, I always make sure that my board members know more than they need to know really, if there is such a thing, so that they’re never blindsided, but that they know the good, the bad and the ugly, because that’s how we all get better in what we’re doing. And when you feel like you have to hide something, it never leads to a good place. So I would just encourage you, if you have challenging things you’re working on, bring your board and let them help you. Right,

Brandon Burton 26:56
you’d never want your board to be surprised by anything you’re doing. Yes. Well, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Beth Rhinehart 27:12
I would say and it’s something we’ve worked really hard on, moving from the traditional membership model into a tiered investment model, I think is critical. And the reason it’s critical, it’s not just about those investment dollars, it’s really being very mission focused, and how you are delivering benefit and value to your members. So I encourage you, if you haven’t looked at that, please do. So there are so many folks in the chamber world who have gone through it or working on it. There are consultants that are great partners, to chambers, who can help you navigate that, but also lean on each other. There are a lot of people, as I say, who who are happy to share and really help all of us become better at the end of the day. I think that’s important. But I think, you know, another important piece is advocacy. I firmly believe that government relations, advocacy as a business leader, focused community is also one of the greatest values you can provide to your members into the larger community and region. I think folks need to know how to do that. They need to know what the pressing issues are, how to resolve those, and they need that connectivity to the elected members at your local state and federal levels to help you so I encourage you to look to those areas is really your greatest resources and I think value to membership. Absolutely,

Brandon Burton 28:40
I think those are two great. Oh, I’m gonna say tips. But it’s part of that vision of the future of chambers is to if you haven’t already explored the idea of going over to a tiered use model for your membership. There’s, there’s a lot of businesses out there who are willing to pay more than what they are being asked to with the traditional membership model, because they see the work that you’re doing in areas such as advocacy, and they see the value that you provide to the business community and really just community building in general and they want to be a part of it. So I would agree with that part of the vision and and really having a focus there. But that as we wrap up here, I wanted to give you an opportunity to share any contact information for listeners who would like to reach out and connect with you and learn more about things you’re doing in Bristol or about the discussion that we covered today with economic mobility, what would be the best way for someone to reach out and connect with you?

Beth Rhinehart 29:34
Of course and I welcome any outreach and hope that whatever we do here if it can be a value to anyone, my door is always open my phone is always available to be answered. So I’ve been blessed with a lot of people who have done that for me so my email is, brhinehart@bristolchamber.org and and my phone number is 423-989-4850 and our mailing address is 20 Volunteer Parkway, Bristol, Tennessee 37620. And more importantly, come and visit us we are door’s always open. We would love to have anyone if you’re ever traveling through our area please stop and say hello.

Brandon Burton 30:23
Absolutely and I will get that in our show notes for this episode so listeners can go and check it out and connect with you. But I appreciate you being with us today on Chamber Chat Podcast and putting out there your experience so far around economic mobility and and the the work you’re venturing into with it. I think it is such an important topic and for every community to really see those areas to really uplift and bring everybody to a higher level in their community as far as their living standards and economic status goes. So thank you for for sharing that with us and being with us on the podcast today.

Beth Rhinehart 30:59
Thank you for the opportunity. Love what you’re doing.

Brandon Burton 31:04

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Bowling Green Area Chamber-2023 Chamber of the Year Finalist with Ron Bunch

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Below is an auto-generated transcription. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community. You’re joining us for a special episode as part of our 2023 ACCE Chamber the Year Finalist Series.

Our title sponsor is Community Matters, Inc. With nearly 20 years in the chamber industry and over 100 media awards presented to their chamber partners, community matters provides the R&R that every chamber needs, revenue and recognition.

When it comes to publishing a Chamber Map directory or Community Guide, Community Matters has a trusted experience to help your chamber accomplish your goals. With different advertising sales models and publication styles, Community Matters will help you create a non-dues revenue machine!

Let’s hear from Becky Womble, President of the Bastrop Chamber to hear about her experience with Community Matters.

Becki Womble 1:03
I’ve been using Community Matters for probably six or seven years now. And in a previous life, I sold commercial printing so I can highly recommend Community Matters because it’s a complete turnkey job for any busy chamber exec and it’s a wonderful, beautiful printed product whenever you’re finished. And I just I’m very sold on Community Matters. And with a printing background I just big endorsement from me.

Brandon Burton 1:44
To learn how Community Matters can support your chamber with your next publication. Please visit communitymattersinc.com/podcast To request your free media kit and request a proposal to find out what kind of non-dues revenue you can generate.

Learn how you can partner with Community Matters, Inc. to produce your next Chamber Directory, Community Guide or Map.

Our guest for this episode is Ron Bunch. Ron is the President and CEO of the Bowling Green Area Chamber of Commerce a five star accredited chamber, which has been invited to apply for Chamber of the Year by ACCE for nine of the last 10 years, making it to the finalist stage five of those years. You can see so or listen to some of Ron’s past appearances on chamber chat podcast and episodes 24 and 182. But since Ron has joined the Bowling Green Area Chamber of Commerce, their community has announced over six and a half billion dollars in capital investment and more than 12,050 new jobs. Bowling Green has been ranked in the top six nationally by site selection magazine for the top 10 metros for new new and expanding facilities for populations under 200,000 for 10 consecutive years, including number one overall in 2018 and win three consecutive Matt Conway awards from site selection magazine, which recognize the team as a top 20 economic development organization in the country for their performance in 2020, 2021 and 2022. In 2022, the community announced its second largest project in the history of Kentucky, a $2 billion in 2000 jobs.

Ron, I’m excited to have you back with us today on Chamber Phat podcast. And first of all, congratulations to you and your team has been selected as a Chamber the Year finalist again, I’d love for you to say hello to all the Chamber Champions who are listening and share something interesting about yourself so we can all get to know you a little better. Oh, great.

Ron Bunch 3:50
Thank you so much for allowing me to be on here. And I really do appreciate this opportunity. We’ve been very blessed as a chamber and a community. And so thank you for having us on and talk about that. But I’m not that interesting. So let me let me see if I can get a more current thing. So both of my daughters got married last year. So two and one year and then I became a grandfather. About a month ago now for my oldest daughter just had a little girl so I got to be a grandpa so I’m excited about that.

Brandon Burton 4:22
Oh, congratulations. That’s awesome. Just start calling your grandpa Ron right. That’s exciting. So will tell us all a little bit more about the bowling green area Chamber sizes, chambers scope of work staff budget, just give us that perspective before we get into the programs that we cover in this episode.

Ron Bunch 4:45
So we’re fairly complex chamber, we actually run six different companies, our chamber part of our businesses about a $2.4 million annual budget. Got her Around 1300 partners or members, as many would call them. And we do a VOD wide variety of things with other organizations that we also run. We have a staff of about 18 to 19 people with about how you look at contract work. But we do everything from land, securing land, designing land, preparing land, building speculative buildings to the traditional things you would understand where the chamber or networking events and other activities, so pretty broad range of things, and those six organizations with six different boards.

Brandon Burton 5:38
Yeah. So in your, between that explanation, and your bio, you guys are heavy in the economic development work, which is awesome, you guys are making a huge impact there. So just for the for the listeners out there, that kind of the format that I like to do with these chamber, the year finalist interviews is I like to focus on the two programs that you included in your chamber, the your application for 2023. Maybe at just at a high level, tell us what those two programs are. And then we can circle back and dig a little deeper in both of them.

Ron Bunch 6:14
Sure, you know, and and the two different programs. One was the trans Park, which is the industrial park that we develop through the intermodal transportation authority that we run, it’s about a 2000 acre park and we landed most recently, envision in that park. Envision ASC. That’s the $2 billion 2000 job project. So we’ve talked about how we expanded the park and landed the project. The second summary was about what we’re doing with SC K, which is our region South Central Kentucky launch, which is learning about unique and new careers here. The portion of that program that focuses on eighth graders when young people are really learning their interests and aptitudes we help bring a real detailed look at what’s in the economy, what types of jobs and careers are here so that we can match that up with our interests and aptitudes greening that happens at the school level.

Brandon Burton 7:15
Awesome. Yeah, so I’m excited to dig in a little deeper on both of these kind of learn the details and maybe the origins and how you guys got to where you are now. First of all, we’ll take a quick break and then we’ll come back and dive in a little bit deeper.

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Donna Novitsky 9:50
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Brandon Burton 10:44
All right, Ron, we’re back. So let’s let’s go in a little bit deeper about the this trans Park project and the Envision project. You don’t that you guys attracted there. Tell us what what is the scope of this project? What were some of the origins and evolution of it to get you to where we are today with this big economic development when?

Ron Bunch 11:09
No, I appreciate that. So, you know, the beginning story really is us continuing our engagement with the public sector. The ITA, the intermodal Transportation Authority that owns the park is funded by the city in the county and we operate that public entity. And we’ve thanks to the success we’ve had, we found ourselves in a place where there was a scarcity of land that needed to be developed. And although it was during COVID, we approached the city in the county to go ahead and issue bonds so that we could acquire more property to be ready for prospect activity during COVID. And they support us with a $46 million bond issue. As we began bringing that property on our pipeline for projects was very active. We’re actually meeting with four or five different evey battery projects at the time, shortly after we were acquiring the property. And we narrowed down to our conversations with Envision. And in those conversations, we determined we needed to buy some additional property. And so we had to go back to the city and the county to get almost another $12 million of investment just to acquire the property we were going to need cite the project.

Brandon Burton 12:30
Because it was fun to go back and ask for more. Right.

Ron Bunch 12:34
They first thought we needed 25 million and ended up being 46 million, then we came back for another 12. So we have an amazing relationship that we’ve built over the years with our city and county government. So they knew the kind of return they would get. So even during COVID, when not many people were bringing the property to the market. We had their competence, and we were able to do that. So I mean, we could do probably a whole show on that that conversation how we got there. But those kind of numbers. But so now we’ve acquired the property, we’re in deep conversations with Envision, we finally put together the package to get him get them here. But in that we determined we needed around almost 60 million and infrastructure improvement. So we got with our lobbyist, and then we went directly to the legislature met with Senate and House convinced them for about $15 million dollars in road improvements. And around 43 46 million in water and sewer improvements that would position us to land the project. And through all that collaboration, we’re able to pull a project together now instead with the governor and everybody else on stage. And at that time, it became the second largest investment in the entire history of Kentucky, obviously, our largest investment in the history of laundry in Warren County. So 2 billion in 2000 jobs. And the other great news is that the way we’ve configured this site, there can be further growth. So it’s entirely possible this could be much bigger than it even is today.

Brandon Burton 14:17
So it’s great to be able to make an announcement of this big win of the financing, being able to come in the infrastructure, the improvements, the attraction of corporations coming. What is the timeline look like from when when that’s announced to you know, the hopefulness I guess, I’ve seen I don’t want to say completion, but maybe completion to this part of the vision because there’s that room to grow and continue into the future. But what’s the timeline looking like from forget best estimates?

Ron Bunch 14:55
Excellent question. So I mean, we announced that around April of last year in April 22 and the 1.6 million square foot tad is developed, steel is up skins going on building, there’ll be soon delivering equipment will have on offer somewhere around 300 individuals that come here from another country to help install the equipment. So by, you know, the December timeframe, they ought to have equipment set and be well along in their hiring so is a very fast moving project. And that’s, you know, one of the things that we’ve prided ourselves on being able to move quickly from announcement implementation, which helped us win that project.

Brandon Burton 15:40
Yeah. So what are some of the maybe the, let’s say, the coattails of the project, or some of the maybe lagging indicators or, or secondary benefits of a big project like this coming? Like you mentioned, 300 employees from another country coming to help install it? I mean, that’s hotels and restaurants and everything else. What other impact are you seeing through this?

Ron Bunch 16:05
Yes, it’s a tremendous amount of activities on both of the things you’ve mentioned, you know, I’d say we probably have about 1000 contractors there. And then you have another 300 equipment, installers come in, you know, obviously, I’ve been there, you know, a little over a year now. And so the overall impact and all the shopping all the businesses happening at our local companies, food trucks that are coming out, you know, just a tremendous amount of chamber activity and other spillover benefits and multiplier effects. But then on the other side, this industry needs a whole supply chain with it. So we’ve been courting a number of other companies that would be in our market, in order to supply and interact with this particular major project. That’s awesome,

Brandon Burton 16:53
that it’s one of those things that every community dreams of having that that big, you know, economic windfall, so to speak, of having all the jobs the, you know, the infrastructure, everything that comes along with it is such a great thing for the community. And I guess in in our audience, yeah, who people were talking to and see it that way. Have you had any kind of pushback from anybody in the community of you know, we don’t need this kind of thing? And did and how do you address any any negativity that may come with it?

Ron Bunch 17:26
That’s an excellent question. So we also run what we call the plant managers roundtable. So I do our existing business calls myself, and we host that plant manager roundtable every two months. And with that kind of ramping up of manufacturing, hiring alone, there has been some concern among other companies and being able to find talent, because, you know, in the US right, now, you’ve got to open jobs for every individual position. And so that’s been, you know, a thing we’ve had to navigate through, and helping them understand. Because many of our companies that have been here a long time, are as aware of how we build a custom talent sourcing strategy. And so it’s given us an opportunity to go back with them and help walk them through all the different pieces and parts we’ve put together to help them find and develop talent. And so it’s led to a lot of good conversations. We really haven’t had any other pushback on the other than how do we help our existing companies retain their talent and find new talent. And, you know, through some convening we’ve done our city and county are vested in about a quarter million annually, and a talent recruitment campaign that’s been ongoing for two years now. And so we’ve got many of the parts put together. It’s just growing on that success now as what we’re working on.

Brandon Burton 18:43
Yeah, that is great. Because there’s usually those those NIMBY people, right that don’t right in their backyard, and, and it sounds like those relationships have been built. And in the timings, right, everything is just developed at a rate, you know, the right cadence for this 10 fold the way it has, so congratulate,

Ron Bunch 19:00
are really excited about it, too, because we’re, we’re about 18% manufacturing in our economy, that’s, you know, at least twice the national average. So manufacturing has really embraced here, and quite a bit of that as automotive related with Corvette being located here, Holly being headquartered here, and, and other suppliers. And so having this new generation of propulsion for vehicles here in our community was something that was very welcomed.

Brandon Burton 19:29
Yeah, that’s awesome. So I would imagine that some of that workforce kind of plays in well to your STS SC K launch program as well, if I’m not mistaken. Do you want to gears over into that and tell us maybe how the two are related?

Ron Bunch 19:47
Absolutely. And actually, SEK launch. That program was instrumental in us winning this project. So it was something they cited compared to other states that made a difference in their decision to come here and That program has been great for a number of years now, we’ve actually had a hiring event, I think for four or five years now a high school hiring event. And this year, it was phenomenal. So many direct hires right out of high school. We also started a kind of somewhat related, heavy equipment program over the last year. And those first students got hired. And we had 23 students in the initial class, and every one of them got hired, we had a signing event that was extraordinary. So SEK launch has been just instrumental and all that we’re doing in the community. And really, it’s given us a different brand image in the community, because of the amount of investment and how long and how deeply we’ve been engaged with the education, infrastructure, our community, we’ve been doing, you know, making investments, I’m working on SDK launch for about 11 years now. And I’ve been here a little over 13. So it’s been awesome. Our other summary related to just a portion of that. So SDK launches really detailed, go to career program that is all day every day in every school, K through 12, in Bowling Green, and Warren County. But the one we chose to focus on was the eighth grade portion. Okay. And so with the eighth grade portion, we’ve actually hired a curriculum developer some years ago, and who came from education help us build out modules for every core sector of our economy. So we run the data on what jobs are open every month. And we use that to inform how we look at our sectors. And so she’s developed a curriculum that’s shared with not just every eighth grader in Bowling Green, and Warren County, but every eighth grader in our whole labor market. So for the first time ever, when eighth graders get assessed on their interests, and aptitudes, every eighth grader and our regional labor market, we’ll learn about careers and manufacturing careers and healthcare careers and business professional services. And then they’ll come to what this year was a two day, hands on career fair. We’ve had so many students, we had to extend it to another day. So now we have two full days. We had about 35 30/608 graders go through the event. 45 businesses, hundreds of volunteer, so it’s a big event. And just the excitement around it is is amazing. As you see eighth graders, explore a career and then see that light turned on, they get excited about a job in a career that they never even knew existed.

Brandon Burton 22:48
Yeah. So I know a lot of eighth graders out there have no clue what they want to know what a high schoolers until they get into the later part of their senior year, and reality is hitting them in the face. And they’re needing to start making some decisions. Right? So how does that with the focus on the eighth graders? Had you talked about the aptitude test and everything? But what what sort of things are playing into this to really help them catch a glimpse of what their future could look like? And what direction they’d want to go?

Ron Bunch 23:19
Yeah, I mean, the curriculum for each sector is crucial. So we are looking at, you know, how many open jobs whether they pay, what’s the pathway, you know, what positions can you get into with just a certificate, so really maps all that out for me really well. So that’s their first glimpse into really how broad the economy is, as well as the educators teaching it. And so that prepares them for what they then see. And we broken the experience up into different worlds. So there’s a world that we would call it for each of the sectors, and then that you’d have equipment and employers and so like in the healthcare sector, every eighth grader in our labor market would be able to come in and see robotic surgical unit, and, and interact with it. And so it’s that kind of hands on, they get to see law enforcement and, you know, get into the vehicle and check that stuff out. So it’s it’s very hands on, and we create a competition among the sectors where the students would get to vote, which sector they liked best. So it creates a kind of competition among the companies each year to up their game. Things that are more and more engaging for the eighth graders, because again, we want them to be excited about what they can go to and we want to create more of a poll. And then those eighth graders after they do that, they begin selecting their career pathway for the whole high school experience. And so if you have discovered, oh, wow, I really think I want to be in healthcare, then you get in that career pathway starting in ninth grade. And we’ve invested in for example, having an ambulance in the classroom and so you’re taught On the actual equipment that you will see in the field, through your high school career at your home high school. And so that’s the second part of the money we’re gonna raise beyond the 2.6 million is to put more and more of those hands on Career Exploration things in each high school.

Brandon Burton 25:17
That is awesome. And just to be able to get that that hands on experience, like, you know, how often do you hear somebody who is committed, and they decided to go to law school, maybe and then they get into for a year of practicing law and realize they hate law. Right. And they never spent any time in a law office before they got, you know, hundreds of 1000s of dollars in debt. And now they’re, they’re committed. So providing some experience when they’re young, I think is so valuable.

Ron Bunch 25:43
And I think we can all relate, you know, if you’re doing something, you have an interest and an aptitude to do, you’re going to enjoy it more. We’ve all had to do some things that maybe didn’t fit her interests and aptitudes and our careers as professional, but to find out in eighth grade, sort of how you’re wired and then be had that opened up to you at that point. And then we do I mean, you touch on that other part, we do an externship program. So we take educators into business to inform them more so that they can reach the students and help them know. But we also do a hands on career exploration for the high schoolers. So we seek to and have every high school or be in a business engagement, career exploration, in addition to the what they’re gonna get in the classroom, so they’re physically in a business during their high school career.

Brandon Burton 26:38
So I guess a question that comes up for myself is as they go along this career exploration, if at some point, they realize this really is not what I want to do, right, are they able to make that shift and somehow within the program, kind of realign with their values, and their division is awesome. Yeah, that’s

Ron Bunch 26:54
the great part about it. We’ve, through our engagement with the schools, in addition to guidance counselor’s our school that prioritize and put in place career counselors are so much better to learn during high school when it’s not going to cost you anything to switch career pathways. Yeah. And so they they’re able to work with their schools and take the lessons they have the in the credits they have gained, and then shifted over into another pathway that can get them to graduation.

Brandon Burton 27:21
All right, that’s great. Well, right, as we begin to wrap things up here, obviously, you guys are making a huge impact in your community. And that’s what what every chamber should be doing. But I wanted to see for for those listening, who are interested in taking their chamber up to the next level, what tips or action items might you have to offer to help them accomplish that?

Ron Bunch 27:45
Yes. Now, when I read the Horizon Report, I think the focus on catalytic leadership is really that the thing while it may be risk, to be out front, and actually lead change that your community needs, and then finding a way for it to connect with your business plan, we’ve found that when we take that role, which we do quite a bit, in a lot of different activities, it’s really paid dividends for our community. And it’s changed the way the committee looks at the chamber and looks to the chamber. And then we’ve been able to find ways to make that work for us financially to so that we can have a growing prospering organization, and it’s, for me, personally, it’s very rewarding to be able to do those kinds of things to do things that have not yet been created that do in fact, solve a problem for groups of people and groups of businesses.

Brandon Burton 28:43
Step in there and be a leader for change for sure. How to use as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward?

Ron Bunch 28:55
I think the core of what we just talked about is that the you know, for us the thing we’ve started using, because I wanted to have more of a specific approach for both chamber activities and non development activities. We use spin situation problem. And so when you interact with GE with each investor, and you’re really probing to understand, what drives your business, what do you need? What keeps you up at night? What things can we help solve, when you do it on an individual basis annually, and then you begin to aggregate those things. It’ll point out some opportunities for you. And so I think the more we do those sorts of things with our business communities in our area, then you apply that catalytic leadership to bring things to market that haven’t existed before. I think there’ll be a natural evolution to chambers and what we deliver how we look at programs and events, and that sort of thing, and it’s changed with us to our programs and events are shifting. The affinity program that we bring on are shifting and we’re getting More and more value to the investor so that they get a good return. So it’s it’s increased engagement, and it’s decreased appreciation because they know they’re gonna get something back in relation to what they’re investing in. They know that we’re going to be responsive.

Brandon Burton 30:14
Right? I think that I think that’s great. Ron, I wanted to to give you an opportunity to share any contact information for listeners who may want to learn more about the things you guys do in there and the bowling green area Chamber or anything else you touched on today, what would be the best way for someone to reach out and connect?

Ron Bunch 30:36
They’re sure the either myself or my executive vice president Meredith Rozanski. It will be ron@bgchamber.com or meredith@bgchamber.com. Anything that anybody liked to discuss that would help their organization we’d love to engage with them. So just shoot us an email. Our main line is 270-781-3200 if you want to call us, we love engaging. We’ve got some upcoming visits by other communities to look at different facets of what we’re doing here.

Brandon Burton 31:11
I’m sure you do. I’m sure that’s a you’d be a great location for a leadership trip, for sure.

Ron Bunch 31:17
Pretty nice, too. We got some Corvettes here and you can get on a track and make sure you don’t forget the visit. That’s right.

Brandon Burton 31:25
Well, Ron, I appreciate that. We’ll get your contact information in our show notes for this episode. But one I wish you and your team best of luck with chamber the year and congratulate you for all the great work that you guys were doing and really making an impact in your community. So appreciate all that.

Ron Bunch 31:42
Thank you so much. And thank you for sharing all these things so that we can all benefit from one another.

Brandon Burton 31:47
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Grow & Protect with Frank Mulcahy & Ernesto Verdugo

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Below is an auto-generated transcription of my conversation with Frank and Ernesto. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Voiceover Talent 0:14
Now your host hangs blankets in his studio to reduce the echo, he’s my dad, Brandon Burton.

Brandon Burton 0:23
Hello Chamber Champions. Welcome to the Chamber Chat Podcast. I’m your host Brandon Burton, and it’s my goal to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Holman Brothers Membership Sales Solutions. Let’s hear from Tony Felker, President and CEO of the Frisco Chamber to learn how the Holman Brothers have provided value for him.

Tony Felker 0:45
One of the key benefits that we’ve realized from Holman Brothers it’s actually happened many years after we started using them. We just completed our new strategic plan and understanding those subtle differences between transactional benefits and transformational benefits. The companies that knew what they expect has been a key part in our strategic plan. And we really want to thank Holman Brothers for that.

Brandon Burton 1:07
You can learn more about Holman Brothers Membership Sales Solutions by visiting holmanbros.com.

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For this episode, we have a two-for. We’ve got two great guests for the price of one. So we’ve got Frank Mulcahy and Ernesto Verdugo. Ernesto and Frank are both Change Catalyst through their thought leadership and effective public speaking that leads to results. Ernesto is the 240/7 most traveled person in the universe. They worked for Renaissance cruises and KLM Royal Dutch Airlines before becoming a full time speaker and trainer. He’s worked with people from over 120 nationalities and 57 countries. He’s a little league baseball coach, a private pilot, and a master juggler. He lives with his wife and two kids in The Woodlands Texas.

Frank has developed a series of workshops over the past 38 years exposing the devastating impact of data breaches and identity theft, Frank’s immersion and identity theft prevention and red flag training began in his mortgage banking career is has he’s honed his mastery in all facets of identity theft in the workplace and online, as he has spoken to and trained over 835,000 individuals from the stage webinars and in workplaces against the ongoing threats of identity theft and misusing social media. As I have them with us today, we’re going to be talking about a new app that they’ve come out with called grow and protect. But Frank and Ernesto, I’m excited to have you with me today here on chamber chat podcast and like to give you both an opportunity to say hello to all the chamber champions that are out there listening and share something interesting about yourself so we can get to know you a little bit better, Franklin, start with you. Very good.

Frank Mulcahy 3:03
Thank you, Brandon. It’s a pleasure to be here today. And most importantly, it’s a pleasure to continue serving Chambers of Commerce because I believe that as an entrepreneur over the last almost 48 years, the chambers have probably been most instrumental to my growth. And I followed them from very, very small chambers all the way up to chamber galas. And it was as a result of my just everything that chambers gave to me that when we decided would grow and protect, it was time to get back to the chambers. And that’s what we’re going to share with the folks today is that we’re all in this together as one big happy family. And we’re all here to serve the small to medium sized business entrepreneur, on how they can grow and how they can protect their businesses in these chaotic times.

Brandon Burton 3:54
Very good Ernesto.

Ernesto Verdugo 3:56
Yeah, well, thank you, Brandon, for having us here. Your your introduction was very nice, very kind, very accurate. And all the stuff that you were saying one of the things that was not mentioned is that I am also the Vice President of Marketing of the US Mexico Chamber of Commerce. And it’s a little bit different than the other chambers of commerce that are around which are a little bit more local. This one is a by national Chamber of Commerce. And of course, I am delighted to be with your audience because we have a ton of stuff that we can help them with. So we will start we will start with our with our story. Basically everything started with the thoughts of my 13 year old daughter that basically taught me how to become a YouTuber. And then afterwards we started using YouTube as a tool of growth and we will tell you a little bit more on that story, but it is I am there I am delighted to be here.

Brandon Burton 5:00
That’s great. We can learn a lot from our children, can’t we? And oh my goodness, either directly or just seeing trends that are coming and how they’re interacting with technology. So what

Frank Mulcahy 5:11
what we, what, what we call that Brandon is actually reverse mentoring. Yes, we mentor them, they mentor us, and then we all collaborate and go forward.

Brandon Burton 5:21
That’s right. I love that. So tell us just a little bit about what your company grow and protect the app. What, what is it? And how long have you guys been doing this. And we’ll we’ll get much deeper into it. But let’s just give it an overview, just to kind of give some perspective as to why we’re having you guys on the show today to talk about this.

Frank Mulcahy 5:44
So grow, Grow and Protect is a chamber of resource library, Brandon, that we felt was necessary with the chaotic times that we were going into, and we’re going to talk in a little bit about how we started it way back in February of 2020. Before the lockdown, we knew times were going to change, what we didn’t realize is how devastating times would change. And so, Ernesto and I, we pivoted very quickly, we didn’t miss a beat. But we noticed that everybody else was falling behind. So the grown protect is meant to be a chamber resource library to actually put commerce back in Chamber of Commerce, to actually help the small business entrepreneur, to expand their business outside their local town, city, state, county, or even country by using the technology that Ernesto and I have been very, very blessed to have harnessed. And it was time to put it together in one spot with one module where apps where they can have it with them 24 By seven on all the devices and all this stuff, and everybody could grow, even the people that have technically challenged. Brandon, that’s the great thing about what we put together, one

Ernesto Verdugo 7:03
of the things that we noticed was that most of the chambers of commerce, they were offering a location, but the location, you know, it was, it was not the location that we thought it was exactly what was needed at that at that specific moment. And once again, as we were mentioning, for example, how they can use you to how they can start using them so that they can attract more, more business, how they can figure it out how to create a customer journey. And this is exactly what we started putting together and we put it we put it in very small bite size videos and lesson plans, so that they will not be struggling with you know, this is a full two hour course or anything that’s actually very, very easy for them to digest this information. And yeah, I mean, the people that take it seriously and then they you know, it’s we always say once more or less than that they will help you tremendously, so that you can start knowing how to go into the 21st century in my eyes. And this is one of the things that I always mentioned in my eyes. Unfortunately, many of the people which are actually doing business through it through chambers of commerce, they are a little bit behind in time. And we said well you know if this is what we need to do, we have to push all of this so that we can actually take people to the 21st century.

Brandon Burton 8:25
I like it so I’m excited to dive into deeper discussion about growing protect because I see great value in having a video resource library for chambers to point their members to to help them grow and protect their business and and get out of just the brick and mortar you know who’s in your local community. But let’s let’s broaden what that economy looks like. And I love how this is no cost to chambers so we’ll dive into that in much more depth as soon as they get back from this quick break.

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All right, Frank and Ernesto we’re back. As I mentioned before the break, I wanted to dive in deeper about grown protect. Frank, you alluded to kind of the beginnings of grown protect in February of 2020. Why don’t you tell us a story of how grown protect came to be and how the vision came and and how you guys enrolled this? Yeah, I’m

Frank Mulcahy 12:04
happy to do that. And we’re gonna go back to February of 2020, which was actually about three weeks before the great lockdown. And as international speakers, we were booked in Mumbai, India, at the world, HR 2020. Congress. And I remember that Ernesto myself, Dave crane, several of us that traveled together around the world. We were at the Taj Hotel, and we were talking about Wuhan, China like everybody else. The difference was because we’re only 1000 miles away, we started to realize that, yeah, they’re shutting down flights from China to the US. But what people didn’t realize is they were flying from China into India, India, into Europe, and then on to the states. And so we sat at the Taj Hotel, that second week in February, and we said, our whole world’s going to change, but we had no idea it would be two years plus, that businesses would still be suffering. And so we will wonder what we’re going to do. And Ernesto and he can tell you about it in a second. But he immediately once we got back to the states on March the 12th, when we had the great shutdown, he launched a web TV show, and never missed a beat had over 100 broadcasts had 1000s of people listening to it daily. And then I said, well, I need to, I need to become a YouTube influencer. And I need to take all my speaking virtual rather than public during the Great lockdown. And while my customers are not my customers, but while my competition, Brandon was wondering, What am I going to do now? There’s no public speaking, no access to people. I never missed a beat. And people were fascinated that at 69 years old, I became a YouTube influencer. But I took advantage of it because it’s relatively simple. And that’s how we started and we said, we have the skills. We did a survey, I met with Aaron Cox, who was the president of the Texas Chamber of Commerce executives. I went up to Austin had lunch with him. I said, I said, Aaron, this is what I’m looking to put together a library of two 300 videos of how people can actually protect their business grow their business, and they can do it even technically challenged. What do you think he said, we talked about this for five years at the Greater Texas Chamber of Commerce executives, but nobody knew where to start. I said, Well, my partner and I got it pretty much 50% bill. And we put together Boyd Brandon, with chamber executives that I’ve known over the last 40 plus years and asked for the curriculum, what would they think their businesses needed? And as a result, we have the growing protect dot app, which is as as you said, it’s free to chain Because of commerce to give back to the membership, so that they can grow their business. And the only cost is $1 to activate the mobile app.

Brandon Burton 15:11
So Ernesto, I think your daughter had a great spark of, I don’t know, Prophesy ingenuity, I don’t know what you want to call it. But she had some unique foresight to say you need to be a YouTuber, and make that shift. And I see how that’s paid off for you. And for Frank, and for the influence that you’ve had. How did you go from, I guess, taking the videos as a YouTuber, to organizing it into an app that has a training resource library, and specifically for Chamber members?

Ernesto Verdugo 15:46
Well, as Frank was mentioning, when we jumped into the web TV show, we knew that we had to go digital. So every I mean, in those days, some was not what it what it is right now. I mean, it suddenly started becoming a very important tool, we were actually not transmitting through through zoom, we were using other other software. And we were doing it through Facebook. And it was very interesting. That was the beginning of the lockdown. We went from having nobody watching the TV show to having for about 100 days in a row. We were having about 1000 1500 people watching the show every single day. And then we said, well, you know, this is it. This is the way to communicate in this time. And it was great. But then what happened was that after the after the lockdown, the initial lockdown started easing off, we started losing the audience. I mean, we suddenly were, you know, we were novelty during the time of the, of the lockdown, but then suddenly, I mean, we started losing the audience. And then that’s when my daughter told me Well, you know, the problem is, you have to go into YouTube, because YouTube is going to be the one of the platform, which is going to give you the most exposure. Now, the problem with YouTube is, it is the most effective tool, but it’s the most difficult to understand because you don’t have to think as a marketer, you don’t have to think as an influencer, you don’t have to think as somebody that wants to run social media or anything like that, you have to think like a real TV model. And then we started realizing, well, you know, this is basically if you have a channel, as they call it, you have to have some kind of programming. And this programming needs to be interesting. And you have to make sure that you have the enough retention for people to watch the content that you’re creating. And then we started experimenting. I mean, we started doing several shows Frank and I, some of the videos that we created were crap. I mean, we have to absolutely accept it. But then we started figuring out well, you know what, this is what works if we know exactly what kind of content and we make it fun, and we make it entertaining, and we make it you know, a way that people will be able to consume it, these little, these little 10 minute 15 minute videos are going to become very effective. And exactly what happened. I mean, we started having a lot of traction on those videos on YouTube. And then that’s when we said, Well, I think you know what, let’s also capitalize from all of this, and start putting it into a platform so that all the people in the chambers of commerce will be able to benefit from it. I love

Brandon Burton 18:29
that. And I like to you can own and admit that some of the videos are just crap. The best way to get better is just put in the reps, keep doing it. And the more practice you get at it, the better you get, and the more refined your process.

Frank Mulcahy 18:45
Aaron, let me add to that, Brandon, if I might. One of the ways that we’re able to get the quality of the videos increased, what we put, we actually put together an advisory board of chamber executives, people that had a minimum of 20 years as the leaders of chambers. And we asked them about the curriculum, we asked them about the lesson plans. And so although Ernesto, and I like to think that were the founders, there were a tremendous amount of chamber professionals that advised us to what they needed and what they wanted.

Brandon Burton 19:24
Awesome. So let’s dive into the content of it as the trainings what, as a chamber explores this is they look at an opportunity to be able to share this video resource library with their members. What kind of trainings would they expect to find in there that they could share with their members? Well,

Frank Mulcahy 19:43
we will go back and forth will each add on to this but I think I think the most important thing in the first lesson we start with is about mindset, the shift in the mindset as to how business and commerce is now conducted worldwide because most people Well, they’re still stuck at the best skills and attributes of five years ago, which are probably the excess baggage today. And so we have to make this fundamental shift that as time progresses, the way that we develop things, the way that we serve customers, the way we go to the marketplace, is constantly changing and evolving. And that’s where we work, first of all on the mindset, and the aspect that they can look for the future trends. And then from there, let’s do you want to give them a couple of the lesson plans that we did, and so from YouTube?

Ernesto Verdugo 20:36
Yeah, absolutely. Well, I mean, for example, one of the one of the ones that I think it’s very powerful is the digital stagecraft. There’s a whole lesson on how to communicate, as we are doing it right now in zoom. Still, you see people after two years that they still do not really know how to use some properly, they look incredibly unprofessional. And right now we can show in absolutely everywhere in the world, and you have to look your best. So that is one of them. I mean, the other one would be on the customer journey, as we were mentioning, and it was very, it was very funny, because we actually went to IKEA in in Houston to record these so that people will understand that right now is not that you’re selling a product, you’re selling a whole whole journey of what your products are, and how you can actually make the most out of every customer that goes into your into your business, customer acquisition. Lead Generation, we’re having LinkedIn training we’re having how to how to get your brand, across all over the place how to become Omni omnipresent, which right now it’s the most important thing in the in the world, because what happens now is that, for example, doesn’t matter what it is, if you’re going to go on a date, or if you are going to ask for a job, or whatever it is, the first thing that people will do is they will Google you. And you are not who you say you are, you’re a Google who actually Google says who you are. And that is one of those things that most businesses do not really take seriously. So if you go and search and pictures there, people are not going to take your series, but the moment that they see that you’re absolutely everywhere and omnipresent, what’s going to happen is that they’re going to have instant respect. And one of the things that Frank and I really found was that when you when people can see your accomplishments without you having to talk about them, what’s going to happen is, you know, the the Speed of Trust is going to is going to be there they’re going to be people are going to trust you right away. I mean, and this is exactly what happens when people hear my name. They go and google me, and they see that I am absolutely everywhere. And there’s over a million results about me in Google. People don’t question me, if I go to speak, and I say well, my fees $10,000. I can justify it because of course, I’m pretty well known. So that’s the important thing. And most people are still on found double with with Google. And that’s another of the lessons that we’re talking about just just to name a few.

Brandon Burton 23:22
Even just when I started chamber chat podcast, as I initially was reaching out to people to be guests on the podcast. Initially, it was hard, because people didn’t know who I was, if they went to Google and search me or the podcast, there wasn’t a whole lot out there. So they were really trying to do the research. And, and now if somebody searches, you know, chamber chat, podcast or my name, it’s going to be all over the place. But it I see that being that having that influence that Omni presence everywhere really is valuable in creating that that digital footprint, but it translates from what you’re doing in your brick and mortar building, to the web.

Frank Mulcahy 24:04
So absolutely. And you know, there was a study that I saw in Forbes magazine, Brandon, and it said, 65% of millennials and this is just six months ago, 65% of millennials prefer not to talk to somebody in the transactional process of making a decision. They want to go online, they want to see video validation, they want to see your brand as a company. Who are you Where have you been? What have you accomplished? I mean, if we stop and think about it random, people go to Yelp to decide whether they’re going to go to a new hamburger or pizza or Chinese restaurant based on the reviews of others. So we certainly have to we have to accept the fact that they’re going to be looking at us IP were a survey company a real estate a construction roofing, contracting, educate It doesn’t matter what we are as Chamber members, people are going to research you. And based on what they find, they’re either going to keep delaying the process to business with you, or they’re going to accelerate it because as Ernesto said, they have the trust. And that’s probably one of the key things. As we as we do the grown protect, we also do monthly live collaboration calls for the for the users. And we’re able to go to these lesson plans. And when they understand that tremendous growth happens in their business, Brandon tremendous,

Brandon Burton 25:34
right? So it’s interesting how these things come together. You know, Frankie had mentioned 65% of Millennials don’t want to interact with the individual with another in person, you know, transaction. And we’re nesto talked about the customer journey experience filming an Ikea my customer journey at IKEA is very different. Yeah, I’ll go there, knowing what I want. And I’ll go right to the warehouse, get the boxes I want and check out I refuse to walk through the maze of the customer journey at IKEA. So you know, everybody has these different different ways to interact. But being able to, to know your customer being able to be omni present, have those reviews out there be able to get that good feedback. And it sounds like all these trainings, you have address these various different topics and, and really kind of stack on top of each other to build a strong business to grow and protect, right. So tell us how does grow and protect work for a chamber? If a chamber wanted to adopt grown protect for their organization for their members? What does that look like? for

Frank Mulcahy 26:43
that? Yeah, the first thing I urged them to do is to give me a call, let’s set up a 1015 minute discovery call. And they can go to speak to frank.com, speak to frank.com. And they can book on my calendar. But what I’m going to explain to them, Brandon is that there is no cost to the chamber at all. Everything we’re doing is going to be in the realm. If they look at our video grow and protect that app, they’ll see that the message to the Chamber members is that the chamber is bringing these resources to their members. And it’s so refreshing because now rather than the chambers asking him for another sponsorship or another donation more time, they’re actually giving something back to the Chamber members, which is a $297 value. But the chamber member gets it for $1 for $1 lifetime access to all of the lesson plans, plus the monthly collaboration calls that are nesto. And I do what we’re doing live trainings with guest sponsors. And we’re bringing in, we’re bringing in all of the lesson plans, as Ernesto said, digestible chunks, three minutes, five minutes, six minutes, and the but they can walk through it at their pace. And they can choose somebody might say, I want to do the LinkedIn, because I really want to learn how to get a refined marketing statement, one that causes people to raise their hand and say, Brandon, please tell me more about chamber chat, or the contract. Tell me more. That’s what we’re doing is we’re walking them through this. So for the chambers, you’re going to increase your membership, you’re going to increase your membership fees, you’re going to increase your sponsorships and you’re doing it at no capital expense. So the first thing they did book that 10 minute discovery call and let’s see whether or not this is good for your chamber and we’ll set them up at no charge.

Brandon Burton 28:44
So as we start wrapping up here, I wanted to ask what would be one maybe tip or action item for chamber champions listening who want to take their chamber up to the next level? I’m sure you both have a tip but maybe Ernesto we can start with you on that response.

Ernesto Verdugo 29:01
Well, obviously I will definitely recommend that you take us on this on a call. You know we are we we have done is we have taken the way that chambers have done business forever but now we have taken it into the digital world. I mean everybody asks, well, how’s it possible we spend a huge amount of time and money developing this, this problem and then everybody says well how could you give it away for free and this is what I think it’s very, very interesting and then I’ll tie it to a very good tip. Normally for example, if chambers are having events, they bring out speakers and they the speakers also benefit because of of the exposure that they get. Well this is exactly the same thing but digital. So if it is if it is free, if it is at no cost and it is absolutely for education so that you can you increase increase the value that you provide to your chamber. This is an absolute must for for every chamber to, to be using it because it’s going to make a big difference. What with the results that you’re that your Chamber members second we’ll be having?

Brandon Burton 30:20
Very good. Frank, do you have anything you’d like to add as far as a tip or action item for listeners? Yeah,

Frank Mulcahy 30:26
yeah, I want to continue on that same thought that Ernesto just had there. As he said, chambers. And I said it earlier that I grew my entire business, Brandon, from Chambers of Commerce. I started with rotaries, Lyons, Kiwanis, but I very quickly realized the business community is at the chamber. And so you know, most chambers, they bring in a speaker, but it’s complimentary. We really don’t get paid like we do when we get on the big stage. And so I realized that if I could, if I could put together virtually a library, which I think today and so we’ve got over 270 lesson plans within the growing protect app with about 50 more planned over the next quarter. Then what’s gonna happen, Brandon, is that the CEOs, the executives, the association’s, they’re going to, they’re going to stop and say, you know, this is great stuff, whether it’s pocket filmmaking, client acquisition, customer traction, digital optics, refined marketing statements, whatever it is, and they’re gonna ask us, can you come in, for instance, you introduce me in the bio, that I’m very, very big in the cyber awareness arena. But I’m also known worldwide for disruptive, abusive behavior in the workplace, which is devastating to the workplace. And it’s amazing how the chambers have grown my, my training companies, where I come in and solve workplace bullying situations for clients, like the city of Houston, the state of Texas, the National Nuclear Security Administration, I never would have had those contracts. Brandon, unless I had spoken at that chamber. At some point in time, we don’t know when we just know that the more we serve, the more we profit, the chain, a complimentary.

Brandon Burton 32:17
Very good, I liked those responses. So I’d like asking everyone I have on the show, as we look to the future of chambers of commerce, how do you see the future of chambers and their purpose going forward? And we’ll give you both a shot at this as well. So Ernesto, if you want to take first stab at that, yeah,

Ernesto Verdugo 32:35
I think the the, you know, right now we have seen it. I mean, in my eyes, a lot of the chambers are little pockets, which are, you know, in everywhere, and right now, because we are going in a global way of thinking, I think, I think the future of the Chamber of Commerce, business is to be able to provide opportunities locally, but also globally. And, you know, it’s it’s one of those things that it’s inevitable. So I think that’s where I see the that’s, that’s why I’m very excited about, you know, working with with several chambers, because every time that we talk to them, and we tell them our vision of how things are going to be working. And they always say, Yeah, I definitely think that that’s the way to do it to actually grow locally, but also have a element of globalization to for our members.

Brandon Burton 33:32
Love that. Frank, what is your future, the Chamber vision look like?

Frank Mulcahy 33:37
It as I talk more and more with our advisory board every month, it’s about developing more avenues for commerce, Chamber members want to know, what are they getting for the return on investment? And what you know, how are you helping me to grow my business. And unfortunately, with these online courses, that that Constant Contact, that’s not cutting it, with Chamber members, from as far away as Sri Lanka, and Malta and London, and all across the United States, because in the last year, we’ve actually grown to almost 300 chambers that are now offering a growing protect app. And as more and more of the people are on the collaboration calls, Brandon, that creating that, that that connection that Ernesto just talked about, outside of Houston, or outside of Texas, or outside the southwest, but they actually can pick up additional clients and prospects all across North America and the world. And in the digital economy. We all have to we all have to accept this. That somewhere right now. There’s an 11 or 12 year old sitting in the bedroom with a cell phone and an Internet connectivity that is becoming our next competition. because they don’t need the back office, they don’t need the business plan, they don’t need the funding, all they need is a little bit of grasp of where the technology is going, and how they can use all these channels we talked about and grow and protect, we walk you through every single one of them, and then start to implement them a little bit here, a little bit there. And the next thing you know, your members are now picking up new product lines, new customers around the world, additional avenues of income, and they’re going to use the internet, rather than being used by the internet. And that’s the greatest value that we provide.

Brandon Burton 35:41
That’s great. Yeah, be it be a creator of content instead of a consumer only of content. So well, I want to give you both an opportunity to share any contact information for anyone listening who’d like to reach out and connect and, and learn how to work with growing protect, what would be the best way Frankie had mentioned, speak to frank.com? Are there other ways that you’d like people to reach out and connect?

Frank Mulcahy 36:08
Yeah, and you know, again, they can reach out just go to Google put in Frank Mulcahy. groan, protect, you know, but speak to frank.com is the best one, Brandon because they can actually go into my calendar, and book a collaboration call. It’s free. We’ll have an online cup of coffee and show you what we can do for your chamber, and make you part of the ground protect family where you actually can now serve your chambers. And a lot of the chambers, Brandon will actually come and do live presentations for them, depending on where they are geographically and where we are. But we can we can tailor any program for any chamber. Because we have Chambers from all around the world now and every nationality. And there’s never any selling. It’s all about serving and delivering value, no selling. And if people raise their hand and say Ernesto, Frank, Brandon, please tell me more. That’s what we’re looking for us that relations.

Brandon Burton 37:14
Right. That’s beautiful. Well, thank you both for joining me today on chamber chat podcasts and joining all the chamber champions listening, what you guys are doing is definitely creating a lot of value. It’s creating a opportunity for Chamber members for these local businesses to further develop their business and to become stronger to become more resilient going forward into the future. So appreciate the work you guys are doing, and especially focusing on on Chambers of Commerce. That definitely is our niche. So thank you for that. And thank you for joining us today.

Frank Mulcahy 37:55
It’s my pleasure. Thank you, Brandon.

Ernesto Verdugo 37:57
Thank you, Brandon.

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Presenting Employment Opportunities to the Classroom with Bret Schanzenbach

This image has an empty alt attribute; its file name is IMG_0371.jpg

Below is an auto-generated transcription of my conversation with Bret Schanzenbach. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Introduction

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

And now, your host. He worked for staples. Well in high school, he’s my dad Brandon Burton.

Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your host, Brandon Burton, and it’s my goal to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Holman Brothers Membership Sales Solutions. Let’s hear from Kris Johnson, President and CEO of the Association of Washington Business in Washington State to learn how Holman Brothers has provided value for him. 

Kris Johnson  

Well, Doug and Bill at the Holman Brothers have been a key ally in growth for my professional career working at three different chambers, a local chamber, a regional chamber, now a statewide chamber. And they’ve been the ideal solution, whether it’s a comprehensive training program, whether it’s working on individual sales growth, quarterly check-ins with the team, the ability to grow members has meaning more assets for the organization, more assets means we can do more things to serve our members. They’ve really been the perfect solution for us, a trusted resource partner and a growth partner for us all along the way. So hats off to Doug and Bill for their great success. They’ll be a great partner for you as they are for us.

Brandon Burton  2:03  

You can learn more about Holman Brothers Membership Sales Solutions by visiting holmanbros.com.

Doug & Bill Holman know how to diagnose and solve
member recruiting issues faster and better than anyone else, and they want to put
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Guest Introduction

You’re joining us today for episode 191 of Chamber Chat Podcast. We are getting up there in the episode numbers. But for this episode, we have Brett Johnson back with us and Brett is he’s served as the president and CEO of the Carlsbad Chamber of Commerce in California since January 2019. Brett is a native Californian and resident of San Diego’s North County since 1971. He came to the Carlsbad position from the VISTA Chamber of Commerce where he served as CEO for nine years is corporate background before the chamber was in residential real estate and the software industry. In 1992. He helped start the technical difference Inc, a human resource software company. before venturing into the corporate world. Brett spent seven years as a youth minister, Brett graduated from the Franciscan University of Steubenville in Steubenville, Ohio, earning a BA in psychology and a BA in theology. He earned his master’s in theological studies from the University of Dallas in 2001. He and his wife Jolene reside in Vista, California, and they’ve been blessed with six children and two grandchildren so far. Brett, I’m looking forward to having you with me on the podcast today. And and I want to give you an opportunity to say hello to all the Chamber Champions that are out there listening and share something interesting about yourself so you can get to know you a little better.

Bret Schanzenbach 3:07
Morning, Brandon, thank you so much for having me as a guest today. I’m excited to be here and have conversation. Something interesting. I mean, you read my bio, so that stole most of the stuff that’s actually interesting about me, I guess I would say one thing that’s interesting is, you know, like a lot of people like backed into the chamber career, I don’t know if anybody truly like goes to college and thinks, oh, I want to be a chamber executive when I grow up, you know, so, and the way I backed into my chamber career was through the real estate industry, I did real estate for eight years and found out that I hated it. And, you know, as you mentioned, my wife and I have six kids and you know, real estate, you have to obviously work on your client’s terms. And so they usually are available on nights, weekends, holidays, you know, things like that. And after a while, I just really did not enjoy that industry. And, but that’s the industry that got me super engaged with my local chamber. When I was a realtor, I had joined my chamber, joined a committee got invited to the board of directors and because of all that, you know, it’s how I got really familiar with the impact chambers could have in a in a community. And when the guy who was the executive of my local board there that I was part of, he decided to move back to the Midwest with his wife. You know, I’m like, Oh, this is great opportunity to get out of this because I’m so done with real estate and I didn’t really know exactly what I was getting into but you know, I so but I backed in. I had I remember having a conversation with him one day when we were talking about him leaving and me possibly applying for the job. And I said Um, I don’t actually know what you do on a day to day basis. What do you

Brandon Burton 5:07
board member? Yeah, what you do?

Bret Schanzenbach 5:10
So, but I threw my hat in the ring. And now I’ve been in the industry for 14 and a half years, I think it is or, or I’m in my 14th year, however that works and love it.

Brandon Burton 5:24
As I say, hopefully it’s going better for you than real estate. So yeah, I really do love it. And maybe that needs to be the question I ask people is how did you find your way into the chamber world? Because everybody has a unique story about how they are? Yeah,

Bret Schanzenbach 5:38
that is so true. You know, one of my neighboring chamber execs. He is one of those guys that came right out of college and got a job at his local chamber and moved his way up and all that jazz. But that is so rare. It’s mostly people who have come from all kinds of different. You do find a lot of people who served at a chamber before they became an exec. But the stories are so different.

Brandon Burton 6:02
Right? Yeah, I always find it fascinating. So thank you for sharing your journey. Absolutely. So tell us a little bit about the Carlsbad chamber just to give us an idea of size staff budget, kind of scope of work to give us an idea of what you guys do there.

Bret Schanzenbach 6:20
Sure. So we are located as you mentioned, in North San Diego County. We’re about 3530 35 miles from the city of San Diego itself. And we our community itself, is about 115,000 people in in our suburb here. But for our part of San Diego County, we’re kind of the economic hub. We have a robust tourism industry, but we also have robust industry in general, which is a nice combination, and at least in San Diego County is pretty rare besides the city of San Diego. We are we’re the number two generator and tourism dollars in our county behind the city of San Diego itself. And and I think we have the third largest industrial park in San Diego County. So both we have this great mix of both, you know, like biotech and high tech and that kind of stuff. And then the tourism side. So that’s great. Our chamber itself, we have right around 1000 members, little over 1000 members. San Diego County has 43 chambers of commerce, and we’re the second largest with the city of San Diego, the Regional Chamber in San Diego being the largest. So we’re the second largest chamber in the county, we have about a $1.3 million budget staff of nine. We do not our community has we have separate visitor Bureau, we have a separate Downtown Association. Our city has its own economic development department. So we don’t have any of those other add ons that some chambers do. But we obviously we work very closely with all of those entities matter of fact, we meet regularly have a great rapport with them. But but we don’t fulfill those, you know, those specific roles, like getting funding to be say a visitor center or a manage the downtown or any of those things. So So yeah, that’s a little bit about us. I have a very large board of directors. That was kind of the biggest, one of the biggest changes coming from my previous chamber where we we had what I thought was a big board at the time, like of 17. And, you know, I have 35 voting members and, you know, for other like, advisory members and then other emeritus members, we have a large board here.

Brandon Burton 8:56
Yeah, they work for a lot of people. That definitely helps paint the picture for sure kind of where you guys sit and the type of work I’m involved with.

Bret Schanzenbach 9:06
I do work for a lot of people. It’s very true.

Brandon Burton 9:11
Well, I’m excited to get into our topic for our discussion. Today we’re we’re going to be focusing our discussion around presenting employment opportunities to youth in the classroom. And we’ll dive more into this discussion as soon as we get back from this quick break.

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All right, Bret, we’re back. As I mentioned before the break, we’re talking about presenting employment opportunities to the classroom today. I know our our scheduling of recording this is being worked around both you and I both volunteering at at church youth camps and so forth. So I know for me, and I may be speaking for you as well, that the rising generation is important to me. And and I think for chambers in general to look at that future employment pipeline and creating a vibrant economy in your community. So I’m excited to have you tell us what the Carlsbad chamber has been doing to introduce these these students, these youth to what a future can look like in your community through the various employment opportunities.

Topic-Presenting Employment Opportunities to the Classroom

Bret Schanzenbach 13:05
Yeah, thank you for that lead in it is a very important topic for all chambers. And I feel like as we go to our conferences, and you know, you attend webinars, and you see this topic comes up more and more and more, because it’s a it’s not just a local issue. It’s a nationwide issue. And if I could, before I explain what we’re currently at, I want to paint a little bit of a picture of what we used to do. That led up to our current initiative and our chamber, like probably many others who are listening in, we’re very engaged at one point or another in trying to bring together the world of work and the classroom, you know, to bring those together as you as you alluded to, and what we had been doing before, we had this program called talent, cities, and we brought eighth graders out on field trips to actual businesses, like different manufacturing type businesses, et cetera, et cetera. And instead of just doing like a tour of the business, we specifically crafted a tour where they would stop strategically at different places at the company that they were visiting, and they would get a little interview with somebody. So a couple of those stops would be like, on a shop floor, for instance. And then a couple of stops would be more like in research and development and marketing and sales, things like that. So there’s always this mix, kind of a, the blue collar, the white collar type things, but we at each stop, they would hear from a staff member and employee who would talk about who they were, what they did, what they liked about it, what was challenging about it, and how they got to this point in their career. And our goal with that bringing those kids out on site was to just broaden their perspective. Have a little bit because what mostly we found is that most students know what their mom and their dad do if they have both parents. And sometimes they don’t even know what their parents do. Because sometimes what their parents do, they just, they just have no way of actually knowing what they do. But beyond that, they just know the big hero jobs like teacher, firefighter, policeman, military, you know, stuff like that. So our goal was to try to broaden their perspectives just a little on what kinds of jobs and career opportunities could be available to them. And when we started that program that we called Talent cities, it was we felt that was successful, like we would actually pull the kids before they would go through with this kind of a tour, field trip, etc. And then we would survey them again, after and we got some great comments, like one that really stuck out in my mind, one of the kids said, you know, I never thought I could use my love of art in, you know, a work setting or a job or a career or whatever. So things like that. That was exactly what we were hoping to do is help them to see a little bit bigger than they had had a chance to up to that point in their life. But we ran into challenges. So that program, when I was at the VISTA chamber, we ran 1,000/8 graders through in like an 18 month period of time. And at least out here in Southern California field trips are challenging for school districts, and all those logistics that they have to go through to make a field trip happen are not simple. And then secondly, I found that I was constantly going back to the same four or five different companies saying, Hey, I got another group of 38th graders or 20, you know, whatever, for you guys to host. And so, you know, it becomes challenging for businesses to interrupt their flow to do that on a regular basis. So all that being said, That was that was the precursor, when COVID hit, obviously, the whole world pivoted towards virtual learning, virtual interaction, et cetera, et cetera. And at the same time, our local hospital out here was working on some initiatives to help their career readiness workforce pipeline get developed. And so they were interested in, in creating some videos to help broaden people’s awareness of career opportunities within healthcare. Most people when they think of healthcare, all they think of as a nurse and a doctor. And obviously, when you have a big hospital, there’s usually something like, I think our hospital has, like 2200 employees. So there’s all kinds of careers, that all the way from marketing, you know, down to techs and an

Brandon Burton 18:00
average janitors, you know, everything Yeah,

Bret Schanzenbach 18:03
you got it, you got it. So there’s, there’s so much diversity within just a company like that. So they approached us and and so what we ended up putting together and one of the things I love about this is, this was a collaboration with three different chambers of commerce here in my area. So we the Carlsbad chamber, our two neighbors directly nearest the Oceanside chamber and the VISTA chamber, the hospital that I just mentioned, and then our regional EDC edge, our Regional Economic Development Council for our area, the five of us together collaborated on this project. And we went out to our local county representative and said, Hey, we have this idea. And so luckily, he bought into the idea that I’m going to share and funded it because this stuff doesn’t happen without some money behind it. But we created a web portal. And it’s called SoCal. And that’s an acronym that I always forget, but it stands for student opportunities for career awareness and learning. SoCal, and the website is called SoCal workforce.org, SoCal workforce.org. And so we created this web portal. And what we did as we were starting to conceive it, and one of the pieces that was really important to us as we wanted to do this in conjunction with our schools, we didn’t, we didn’t want to do this in some silo by ourselves and just do what we thought made sense. So we worked with the three school districts in the three communities that I just mentioned, Carlsbad, Oceanside and VISTA. And we said, hey, here’s this idea we have, we want to make this evergreen portal of jobs and careers, a video library, if you will, that you can use in the cloud. last room to expose students to the real world of work. And they love the idea, we met with them like two or three times during the process of developing it. And, and when we unveiled it in January of this year 2022, they were ecstatic. And so what the web portal has, when you go there, and it’s open to anybody, so it could be like a teacher who’s navigating this or an individual student, or like, anybody who’s in a, looking to change directions in life, right? Anybody can use this, this website, but you can look up job or career opportunities, three different ways, by industry, by company name, or by a job itself. So like industry, you could look and say, oh, what kinds of things exist in my area in healthcare and tech, in, you know, in public safety, or whatever the case might be? Or, Hey, I’ve heard of, in our area that, you know, there’s some big name companies like ViaSat, or Nordson, or, you know, whatever the company is, I’ve heard of that company, what jobs might be, what careers do they even have, I don’t even know what they do. Or you could just go the path of, you know, like, I want to know more about being an engineer or want to know more about being a this or that. So whatever way you navigate, you eventually get down to these three minute videos. And what we did is we shot all the videos on location. At the site where the worker works, we wanted it really, in their workspace in their flow, like all the B roll, we didn’t use any third party just B roll that you can just purchase, you know, anywhere, everything is shot at the actual site where these people work. And we interview these these various workers. And it’s the same kind of interview that I mentioned earlier, who they are, what they do, what do they like about it? What’s challenging about it?

How do they get to this point in their career, if they were adding a staff member to their team, what would they be looking for. And so in these three minute videos, you get a really good snapshot of a real life, you know, place of work, job, career, etc. And, on our portal, another piece that I really like, because we were trying to think of it from the student perspective is, when you get down to the actual job, before you watch the video, there’s a description there, hey, here’s a little bit about the job. Here’s what the average person in San Diego County makes, who, who performs this job, here’s the job outlook for the next five to 10 years for that profession, in our area. And then if, you know, educational resources are like if you need a degree or a certificate or something to do that job, here’s a couple of links of local institutions who offer those certificates or degrees, etc. And so then with all that background, and they can watch the three minute you know, video and and get to know, that particular job, career, etc. And school districts, when we rolled it out in January, we’re over the moon, they love it. Now, it’s not that a school district can’t like if they wanted to bring, oh, let’s let’s look at a day in the life of the engineer. They can they have resources, they can find that that’s out there. But what our school districts really loved about this project was that it’s so localized. So these are companies that they’re, the students may have heard of, these are places that they’ve driven by, I mean, these are right here in their backyard. And it just the teachers were so excited about making it tangible to their students.

Brandon Burton 24:02
So I’m gonna circle back towards some of the beginning of your comments, and you mentioned that students often will only know what their parents have done it Yeah, just funny. When I was in third grade, I drew some attention from the school when I told them that my dad sold drugs because a pharmaceutical sales rep but I would hear him come home talking about the new drug that he’s marketing. So you know, naturally when we talk about what is your dad do for a living my dad sold drugs so that prompted a parent teacher conference and Oh, no that so that was interesting. But so with these, this web portal and video library I love this idea that I love being able to have the different angles being able to filter by industry company and job type. Are you primarily focusing on the bigger companies because they have so many different levels, different types of positions? Or do you have some of the smaller entrepreneurs even that are highlighting what a day in the life of their work is? Like?

Bret Schanzenbach 25:11
Yeah, good question. Um, it is it is intended to be a mix of both. But initially, it was, when we were at the conception phase and trying to get it off the ground, it was a little bit easier to go to some of the bigger companies who have a diversity of roles already, and say, hey, you know, we want to shoot three different, you know, jobs through different roles at your company. But, but we have both some, so we have some large companies, but we also have some, I would say, medium sized companies. And, and when we launched in January, our goal was to get, I think our goal was to have 60 videos on the portal at launch. And we ended up we met that goal. And currently there’s, there’s 80, I’m trying to think through the numbers. Yeah, currently, there’s 80. And our goal by the end of this calendar year is to get to 100. And then obviously, continue to grow it but but yeah, the so we’re trying to diverse, like to your point, we’re trying to diversify as we grow, and get a more industries be more diversity of size of companies and things. The county supervisor who really bought into this initially, he wanted us to have a healthy mix of things that did not require going to get a four year degree. Sure. And as you probably know, there’s, you know, obviously, there’s the big push in the schools for STEM, and, you know, that kind of stuff. So we wanted to have, obviously, that kind of stuff, too. So we worked really hard. So there’s like some, there’s some construction jobs, you know, what I mean, there’s welders and you know, that kind of stuff in the midst of off. So there’s engineers and you know, etc. So we’re worked hard to try to have that kind of diversity in there.

Brandon Burton 27:07
Yeah. And I can see this library just growing over time with expanding the different companies. But there’s always going to be the need for an accountant and a lawyer and a doctor in some of those staples. But then you see new careers popping up to you know, from I’m thinking when the smartphones came out, and you had app developers, and that wasn’t like you had software designers, but now specifically apps and now. So we see technology shifting with, you know, the metaverse and things like that. And, you know, what is the career going to look like 10 years from now, it might look very different. But exposing these students to those opportunities might help them avoid, you know, eight years in the real estate industry if they don’t like that, right.

Bret Schanzenbach 27:53
Yeah, no, you’re but you’re you’re spot on it. I mean, there’s people who have careers right now that five years ago, those things didn’t even exist. So you know, so theoretically, somebody entering college today, you know, might end up in a career a few years from now, that doesn’t even exist as they start college at least. And Title and name like you, like an app developer. At one point, there was no such thing, right? Or what exactly is an influencer again, but making a lot of money at it. I don’t know what that means. You know, so that is a challenge to, but the other thing that we’re doing is one of the challenges we had when, you know, when I was sharing that example, at my previous chamber, where we were working hard to bring the, the classroom world into the real world of work. We were doing it within our given community, you know, I was the VISTA chamber, and these were Vista businesses, and this was the Vista school district and, but at least in our area, and I know, every region could be, you know, have some differences here. But in our area where we are a suburban, you know, area, it doesn’t make sense to do it. siloed but community by community, which is why this regional approach we felt made a lot more sense. Like, I live in community a I work in community b I go to school and community see my churches in community D. I mean, that’s, that’s actually true for me what I just said, you know, so it was really important for us to take a broader perspective, here in Carlsbad. There. 80,000 people come to work every day, but only 20,000 of those actually live in Carlsbad. So that’s a lot of people coming to work from neighboring communities. And so we had that mindset. So now what where we’re at is, since we launched in January, we’ve now added three more communities to our portfolio, San Marcos Escondido Encinitas have all joined us and their school districts as well. So we’re growing it growing the footprint of it geographically. And then as you already were talking about the companies, the jobs, the those kind of operates, the industries are growing as well. And so we eventually see it hopefully being county wide, but that’s going to take a little while, but county wide, and, you know, just continuing to expand the diversity of opportunities to,

Brandon Burton 30:27
I think it goes to show, maybe the definition of community is changing to some degree, you know, between online communities got your physical communities, you’ve got cities that were established before transportation was as robust as it is now, and, and the world just keeps getting smaller and smaller. So as we silo and say, We are the Carlsbad community, you’re really discounting a lot of opportunity from the neighboring areas that, you know, your residents or employers employees are interacting in those cities anyway. So maybe just kind of a reset on what community actually means.

Bret Schanzenbach 31:02
Yeah, I think that’s a good point. You know, we’re, we’re very fluid in this area, and I believe, probably in a lot of areas, and as you pointed out, transportation being, you know, robust, but this, this portal has been, you know, a great collaboration, and I think, in our industry, you know, that’s really important, you know, in the chamber industry to collaborate together, look for me, you know, how can we create win wins, you know, and it, it’s a, it’s been a really great thing for us to collectively work together on and create value for all of our memberships in this in this region. And our, you know, our bigger members who have a tendency to be members of multiple chambers, they love seeing this to, you know, they love seeing our chambers all work together on on big, more enterprise level projects. So, so that’s been a positive, I think our biggest challenge, you know, as we, we initially got that grant, which was super helpful, but, you know, to grow it, there has to be funding so, videography, high quality videography, and editing doesn’t come free. And, and we have done it at a very high level. So we’re at the point where, okay, we’re looking for some more grants and streams of funding. But we’re also going straight to the companies and say, Hey, if you want your company, you know, featured here, we have a path for that. So we’ve created corporate pricing for those that want to be added. It was interesting when we launched some industries that we hadn’t really thought of jumped up and said, Oh, we want to be featured. And so you know, a municipality, their, their water division, they’re like, We need to promote career opportunities in this field. You know, people don’t think about this. And so they jumped on board and sponsored, you know, right away and got some video shot at, at their, whatever water division at their municipality. So there’s, you know, there’s different pockets that we hadn’t really anticipated. And right now I’m working. You know, I mentioned at the outset that we have a strong tourism in Carlsbad. But at the moment, there is no tourism or hospitality listed on our portal at all. So I’m currently in dialogue with them, they they’re really hurting for workforce right now, after the pandemic, it’s been a challenge getting getting staffed back up to the levels, both at restaurants and hotels, and but we just hosted a panel discussion on tourism about two weeks ago, and they were all talking about how they need to, you know, promote careers within tourism. So, so we had a discussion this week about how they could get into our portal. So we’re putting a proposal together for them to to get some video shot at their place. So, you know, I love that, that we have this tool to be able to help serve those who have that need right now.

Brandon Burton 34:05
Yeah, I love that. And thank you for touching on the funding part of it too, because I was going to ask that next about day, how do you make all this happen? And yeah, variety of sources and, and being creative as you go along to and looking for those new opportunities.

Bret Schanzenbach 34:19
Very true. I mean, obviously, there we all in our communities know of some, some go to little, you know, channels where we go after funding for this or that, but eventually, you know, we need business to step up. You know, we were looking regionally at funding sources. You know, our local congressman really liked the idea what so one of the things that’s been that’s come up though, is multiple people have said, hey, it would be great. If your portal could be like a one stop shop for internships, companies who want to host interns, you know, people who want to have an internship and it could be a one stop shop and You know, we’re dealing with all these different jurisdictions now different school districts, and you know, all this stuff. And they all have their own

Brandon Burton 35:08
parameters. And yeah,

Bret Schanzenbach 35:10
exactly. So it’s like, oh, boy, how do we do this? So that’s probably like version three of the portal. Not even version two. But so those are things we’re aspiring to, though and are on our radar to continue to evolve, how this portal can continue to serve the needs of our community now that it’s launched, and it’s getting on people’s radar.

Brandon Burton 35:33
Yeah, I really liked that. But as we start to wrap things up here, I wanted to ask you, for anybody listening? What tip or action item might you share with them to any chamber that’s looking to take their organization up to the next level?

Action Item/Tip for Chamber Champions

Bret Schanzenbach 35:51
Yeah, that’s, um, you know, it’s a great question we talked about here. And, and other people have heard in the industry, that we can’t, we can’t be our grandfather’s chamber. You know, the chamber, the days when you think of kind of like, there was a time where businesses join the chamber, and you can pick a variety of reasons, the chamber was the go to place for networking, that was probably the easiest chamber was the go to place for advocacy, you know, you know, things like that. And we don’t have the market cornered on any of those things anymore. I mean, there’s a million ways to network from meet up and you know, online tools to lead clubs and all that kind of stuff. There’s so many ways to network, besides even just social networking. And then advocacy, every industry has its own, you know, vehicle, you know, their own Association, that advocates just for their specific niche needs, and really watches their back. And I still think chambers are excellent at broad scale advocacy, and networking, and all that kind of stuff. But we don’t have the market cornered on any of those things that used to be kind of synonymous with why you need to join a chamber. So we’re constantly asking, asking ourselves, you know, what is our you know, value proposition? What are we bringing to the table that nobody else is bringing to the table, which is part and parcel with this, this discussion we just had today, this is one piece of it for us, you know. So we’re, we’re involved in workforce development in about five or six different fingers or different ways. This SoCal project was just one of them. But that’s, for us, it was like, nobody, when I left broad scape, broad scale, nobody’s involved in this, nobody can bring to the table what we can and workforce development, the relationship with the companies and the relationship with a schools which already we have, you know, we can we can be this bridge that nobody else can serve. So we’ve, that’s one of the stakes we put in the ground, this is going to be a value proposition that we have for our membership. But looking at those things, what do you bring to the table that not nobody else is, you know, Rotary can’t bring to the table or, you know, some nonprofit in your community can’t bring to the table or some Meetup group can’t bring to the table, you know, what, what is it that’s unique. And so we look for those things we and we have, you know, we’re constantly developing new initiatives, which is a little daunting, to be honest, we have to be careful, we don’t get out of a mission and, and go off on some tangent, but, but, and I think, and one other thing I want to, I want to point out 25 years ago, when people thought of economic development, they primarily thought of, let’s try to get Company X or company wide to come to our city. And they’ll bring good jobs, and that’ll be good for the community. And we even saw it like five or six years ago, like the whole country was tripping over themselves to try and get the next you know, Amazon headquarters, you know, and it was almost comical, but and there’s I’m not saying that’s not valid, but even before COVID We knew and now since COVID We really know that people can be from work from anywhere. Yeah, you know, they don’t you it doesn’t matter where their job is. It’s where do they want to be and so we have to create a community that attracts people that want to be there not because their company’s there. So what does that mean? Well, what attracts people you got to have, you know, low crime rate, great schools, affordable housing, amenities and parks and stuff that people want, you know, a good entrepreneurial environment, you know, business friendly, me all these factors together. There are what make places desirable for people to locate. And, and, and be. So we have to be about all of it. You know, we can’t just be siloed in, we’re a business organization, we are going to work with business. That’s long gone. And so we’re constantly looking at how can we make a positive impact in all those areas, so that we can make our community a great place to, you know, live workplace shop, dying vacation visit, you know, all of that. And so it’s it’s exciting, but it’s daunting. It’s a, the the ways you can engage that are never ending, which wakes me up and gets me excited. And also overwhelms me sometimes at two o’clock in the morning. But that’s what I love about the industry.

Brandon Burton 40:51
Now, and I think something you touched on is, it’s the shift of placemaking. Like it used to be, you’re attracting business, and now it’s attracting those employees, attracting those people that want to live in your community. And I think your response, it may answer my next question, but I like asking everybody I have on the show, as we look to the future chambers of commerce, how do you see their purpose going forward?

Future of Chambers

Bret Schanzenbach 41:16
Yeah, I think that the role that we serve as a hub within the community is so vital and important, and valuable, so valuable, you know, we can pull together stakeholders from so many different things from from public safety, and government, to education and nonprofits and business and we can put them in the same room. And, and sometimes you don’t maybe only need two or three of those fingers for what your initiative is, but, but you can, we can pull together things that nobody else can and, and so we have to, we have to embrace that role. And you know, find the issues within our communities that are meaningful, and, and go after them and be the solution. We don’t have to have all the answers, but be the one that convenes everybody to help create the positive movement for the community. And I think if we wholeheartedly embrace that role will continue to be relevant, and will continue to have a reason to exist. But you know, if we just kind of bury our head, and like, we’re the business community, I think that’s too narrow. And I feel like most chambers have evolved beyond that. But, but I see going forward, just we have to take that up, you know, wholeheartedly and run with that mentality to be community leaders, not just business leaders.

Brandon Burton 42:42
Right. And being that that embracing being a convener is is so important, and you guys are setting a great example with the SoCal program. Because that’s exactly what you’re doing is you’re bringing those those right people to the table to help provide opportunities for the the youth coming up that are going to be the future workforce. Yeah. So Brad, I wanted to give you an opportunity to share any contact information for listeners who might want to reach out and connect with you and learn more about the SoCal program or how you go through all the things in Carlsbad, what’s the best way for someone to reach out and connect?

Connect with Bret Schanzenbach

Bret Schanzenbach 43:18
Sure. I have the easiest email in the world. So one of my emails is ceo@carlsbad.org. And you can email me the if somebody wanted to check out that website I mentioned socalworkforce.org. And you can see more. I’m on LinkedIn, I’m on all those different. I don’t know social media thing is, you know, I respond I actually check messages on LinkedIn. If anybody messages me on the other ones, I don’t check those but but you can connect with people all the time on LinkedIn, especially chamber pros. I love connecting with other chamber professionals. Because I value them and you know, there’s none of us has all the answers in this world of of what we do in the chamber. So I love learning and meeting other people and hearing what’s working in their communities and seeing if there’s any tidbits I can bring back to my community. So yeah, hit me up on LinkedIn. Email me ceo@carlsbad.org. And yeah, love to connect.

Brandon Burton 44:28
Very good. I’ll make sure if we get all that in our show notes for this episode, which will be found at chamber chat. podcast.com/episode 191. But Brad, this has been great having you on the podcast. I appreciate you taking the time to be with us and sharing this great example of what you guys and you know, in collaboration with your neighboring Chambers as well are doing and it’s a great template that others can look to and build upon themselves.

Bret Schanzenbach 44:55
Well, thank you so much for the invitation, Brandon, I really enjoyed it.

Brandon Burton 44:58
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Dallas Regional Chamber-ACCE Chamber of the Year Finalist with Dale Petroskey

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Below is an auto-generated transcription of my conversation with Dale Petroskey. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Introduction

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Now your host during hot Texas summers he is always grateful for air conditioning. He’s my dad Brandon Burton.

Hello Chamber Champions. Welcome to Chamber Chat Podcast. I am your host Brandon Burton, and it’s my goal to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Holman Brothers Membership Sales Solutions. Let’s hear from Matt Morrow President and CEO of the Springfield Area Chamber in Missouri to learn how the Holman Brothers provided value to his chamber.

Matt Morrow 0:47
Holman Brothers provide a great training for our sales team in terms of just outstanding sales techniques. But maybe even more importantly than that, they were able to provide us with a system a process that was repeatable and in that we’re able to see very clearly from one month to the next how the how the pipeline is doing, what prospects are in it, what kind of progress we’re making and what we can do to coach people to success.

Brandon Burton 1:09
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Guest Introduction

You’re joining us for another one of our special episodes in our 2022 ACCE chamber the year finalist series, and our guests for this episode is Dale Petroskey. Dale is the president and CEO of the Dallas Regional Chamber. Dale has more than 35 years of leadership experience in the public, private and nonprofit sectors. In April 2014, he became president and CEO of the Dallas Regional Chamber, one of the largest and most established business organizations in the state of Texas. The Dallas Regional Chamber works to strengthen the business community by attracting companies and talented workers from around the world. improving education, advocating for pro growth public policies, and enhancing the quality of life for all in the Dallas region. Dale’s career also includes service as assistant White House press secretary to President Ronald Reagan, Senior Vice President for mission programs at the National at National Geographic and president of the National Baseball Hall of Fame and Museum in Cooperstown, New York. Dale is a member of numerous boards, including the alfalfa Club of Washington DC SMU is Lyle School of Engineering and Dallas medical resources, educate Dallas Clayton Kershaw’s challenge, the Dallas Mavericks Advisory Council and the Texas Rangers baseball foundation. Dale and his wife, Ann both graduated from Michigan State University and live in Dallas, they have three married children. Dale, I’m excited to have you with me today on chamber tap podcast, I’d love for you to take a moment to say hello to all the chamber champions. And if you would share something interesting about yourself so we can all get to know you a little better. Well, Brandon,

Dale Petroskey 3:00
thank you for having me. It’s a wonderful opportunity for the Dallas Regional Chamber. And and it’s just going to be fun. One thing you should know about me is that I’m one of nine children. And you don’t run across a lot of folks these days who have eight siblings, but I do. And they’re all from the same parents. And I’m the second oldest, I’m the oldest son and the second oldest of those nine children. All right, yeah,

Brandon Burton 3:29
you’re right. You don’t come across that very often these days. So that is interesting. So why don’t you Well, first of all, congratulations, being selected as a chamber of the year finalist. It’s a great accomplishment. And I know you’re in great company with others in your category as well.

Dale Petroskey 3:47
Appreciate that. We’re very excited. Yeah.

Brandon Burton 3:51
Why don’t you take a moment and tell us a little bit about the Dallas Regional Chamber just to give us some perspective as to the scope of work, the size of the chamber staff budget, that sort of thing, just to kind of set the table for our discussion.

About the Dallas Regional Chamber

Dale Petroskey 4:04
It sounds great. Thank you. First of all, there are Dallas is a big market. Dallas, Fort Worth is a big market. 7.8 million people here. It’s the fourth largest market in the United States. And there are 175 chambers in Dallas Fort Worth, believe it or not, we’re the largest. And number two is half our size. And all those 173 are below number two. So we’re twice as large as number two. We have 55 full time staffers. Our budget is $12 million a year. And we have our own research team, which very few chambers do. But we have a very sophisticated research team, you know, staffed by professional researchers, which really helps our work. And why we’re very different than a lot of chambers is that we don’t take a dime from any public entity. We don’t take a dime from the city. We don’t take a dime from the county. We don’t take a dime from it. anybody except our member companies. And that gives us independence. And it allows us to do what we do. So we are the Regional Chamber. So all we care about is that companies and jobs come to this region. And they that there’s the best fit for them when they do come here. So when we go to California, and talk to companies who are thinking about moving to the Dallas area, we’re the ones they talk to, and they say, we’d like to go up and we’d like to have a campus. So we take them up to Plano and Frisco and introduce some of the folks up there where most of the campuses are in this area. That we want to be in the research area. So we take him to Richardson, where a lot of the research is done, we want to be near the airport, we take him to Irving and hand them off to Irving. Whatever the need is, whatever their wishes are, we want the best fit for them. We’re like a point guard and basketball, who’s dishing off to the guys who can score. And so as a result of that, we’ve been very successful since 2012 200 headquarters have moved to the Dallas Fort Worth region 200 In the last 12 years, and 1.3 million new jobs in the Dallas Fort Worth area in the last 12 years. Those are crazy numbers, those there no other market is even close to those numbers. And I think one of the reasons we’ve been so successful is that we have this model of sort of the artists broker, us making sure that these companies get the best fit. And they go up and work with these economic development organizations in all these great areas in the Dallas Fort Worth region, who can make them feel right at home in their areas. So that’s our reason for being is economic development. But for that to happen, we need to do three other things very well, one talent. So we do a lot of work in education, and workforce making sure that every youngster has a chance for a good education. So they can have a good job and a good life. We also attract talent from the outside, talking about the virtues of Dallas as a place to start your career, continue your career move up. Because we have so many companies we have 23 fortune 500 companies 43, fortune 1000 companies, lots of opportunities here. So we’re always looking to attract talent here as well. So number one is talent. Number two is public policy. And that means having a business climate that is strong and welcoming, low taxes, low rate, low regulations, and welcoming, welcoming for everybody. And then our third leg of the stool for supporting economic development is diversity, equity and inclusion, because we’re not going to reach our full promise as a community until everyone can participate in the prosperity that’s going on here. And we have in some ways, some areas where people don’t have those opportunities. They don’t have the educational opportunities, they don’t have the job opportunities. So we work really hard in that area as well. So that’s a little bit about the scope of our work. Yeah. Hey,

Brandon Burton 8:17
I appreciate that. And, on a personal note, I appreciate the work you guys are doing here in the Dallas region since I I’m a part of that here in the Dallas region, I get to benefit from a lot of that work you do.

Dale Petroskey 8:28
Appreciate that. I’ll pass that along to our great staff.

Brandon Burton 8:31
Yes, please do. So as they do these chamber, the year finalist interviews what I like to spend a good majority of the discussion on is around the two topics that you guys submitted on your chamber the your application. And what I’m thinking we’ll do is we’ll just we’ll touch on what those two programs are just at a high level. And then we’ll circle back and go into a little bit more detail on each of those problems. Each of those programs not problems. As soon as I get back from this quick break.

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All right, Dale, we’re back. Do you would share with us what the two programs are that you submitted on the chamber? The your application?

Topic-Chamber of the Year Application Programs

Dale Petroskey 11:59
Yeah, happy to do that. Brandon. The first one was a vaccination program for communities of color during the middle of the pandemic. Okay, the second one is something called P TECH, which is our businesses actually being embedded in our schools, to work with students to tell them about their industries, their companies, give them internships, give them opportunities to get a leg up in the work world. So those are the two basic programs.

Brandon Burton 12:30
All right, let’s say let’s start with the vaccinations for people of color. And that’s a that’s a program that I haven’t heard of other chambers tackling. So I’m interested to hear kind of what brought that to the forefront and how you guys approach that.

Dale Petroskey 12:47
You know, early last year, we were sort of in the middle of the vaccinations in a big way. And you know, the pandemic had started the previous March, and people were getting sick. But there were no vaccines available. And finally vaccines became available. And yet, they were not reaching everybody that they should have reached either folks didn’t want to take them, or people didn’t know how to get them or didn’t know enough about what the rules were around, signing up for them, registering for them going to get them and so forth. And we thought, what can we do most at this moment in time, to help our community and help our business community. And we realized that communities of color, were dying at higher rates than anybody else. They were going to the hospital at higher rates than anybody else. They were losing their jobs at higher rates than anybody else and losing their businesses at higher rates than anybody else. And so we started to look into this. And we realize that a lot of folks in those communities either didn’t have any information about how to get vaccinated, or they were getting wrong information about vaccinations. And so nobody asked us to do this. Our board didn’t even ask us to do this. We just believe it was the right thing to do. So we embarked on a campaign that had sort of two prongs one was public service announcements, aimed at communities of color that were on there were messages on billboards, on television, and radio, in doctor’s waiting offices, and in pharmacies, about the vaccinations and if you chose to get them how it would protect you and your family and your jobs, basically. And so we worked with we put out an RFP request for proposal to a bunch of marketing agencies, and we chose one so that was one piece of it. The second piece of it was the ground game. So we worked with another organization marketing organization that works very closely with communities of color here, in order to micro target those areas and get that get them the information they need, and set up clinics on site. So if people chose that they wanted to get a vaccine, they can go right there and get their vaccine. Okay, we set a goal of getting 600,000 More people vaccinated between June and September last year, basically the summer. And by September, we had 660,000 More vaccinations in the Dallas area, most of them in communities of color. And the our budget for this was close to a million dollars. Again, nobody asked us to do this. But we thought it was the right thing to do. And we because we are very careful with our money. And we’re very good about keeping reserves, and in our, every year putting some money into our reserves, we actually had the money to do this when it was needed most. So we’re very proud of that program. And it was a great community service to our to our, to our folks and to our business community. I’ll mention one other thing, Brandon, we enlisted the help of a lot of our member companies or businesses, to get the word out to their employees, and to share information with their employees about how they could get vaccinated because there was a lot of misinformation, or people just weren’t paying attention. It was complicated. You remember the messages that were going out. And so we tried to simplify it, get it out. And our businesses are very appreciative of the educational role that we played in all of that.

Brandon Burton 16:52
That’s great. I love hearing how, you know, partnering with other organizations that service these demographic of people of color and being able to really, you didn’t mention it directly, but it’s data driven, you know, when you’re looking at who are the people most affected right now, with the pandemic? How can we make the largest impact? And the data was pointing to this program, and you guys listened and responded. So

Dale Petroskey 17:18
I think that’s what we try to do. We try to listen, we try to decide and then we try to act. Yeah.

Brandon Burton 17:25
So let’s shift gears. And tell us about the you say it was called P TECH getting the businesses in the schools. Is that primarily with high schools? Or is it different levels, it’s always about that.

Dale Petroskey 17:37
It’s high schools. And, and, you know, several years ago, the Dallas ISD, Dallas, Independent School District, you know, was struggling, and like a lot of urban school districts. And we have a very innovative superintendent here, Dr. Michael Hanna HOSA, actually just retired. And, but he was always wanting to partner with with everybody he could, okay to get things going in the right direction for Dallas, Independent School District. And he came to us and we came up with the idea of reaching out to our big companies mostly, and getting them to work, to adopt a school and to work in that schools. So for example, AT and T, you know, they adopt a school, they go, they send him plays into that school every day. That’s their job to work with those kids on technology, and what it might be like to work at at&t, maybe not in a technology role, but an accounting role, an HR role, showing young people, the future, showing them that what a job looks like, what working inside a company looks like. And then at&t provides internships for a lot of those students, and ultimately jobs for those twos. Okay. But we have companies like Frito, lay, Boeing, you know, gosh, Texas Instruments, all the big companies of Dallas are involved in this. In fact, 90 companies send people into these schools every day to work with these youngsters to provide internships, job opportunities to teach them skills. And as a result of that, more companies work in Dallas ISD schools than any other school district in America. And literally what it is if you think about it, you know, most of us were in high school, we don’t know what we want to do. We only know what our parents did. And so so often what happens is people go into jobs into the the industries that their parents are in because they don’t know anything else that’s out there. This gives them a chance to really see See some other things, test some other things and be exposed to other companies, other industries and know more about what, what the possibilities are on the job market, and what they might be going to college to study for. So that when they come out, they’re a little bit more targeted.

Brandon Burton 20:19
I like that. So when you talk about these businesses being on the campus every day, is it the same employee going to the campus every day? Do they have multiple Pete is that their full time job is to be the campus representative?

Dale Petroskey 20:33
Yeah, most of the time? Yeah. It’s varies a little bit. But yes, that’s their job to be a math

Brandon Burton 20:39
school. And then they get worked into the curriculum for the different classes to

Dale Petroskey 20:44
kind of show. Yeah, they were the counselors, work them in teachers work them in, so forth.

Brandon Burton 20:52
That’s fantastic. Yeah, I love that. Yeah, very innovative,

Dale Petroskey 20:55
very innovative. And, and as far as I know, one of a kind, at least at this scale.

Brandon Burton 21:02
Yeah. Whenever I hear these programs of chambers, getting involved with education and showing these job opportunities, I’m always a little jealous that I didn’t have that when I was growing up to be able to, you know, see what the world has to offer.

Dale Petroskey 21:16
No question, you know, what I, when I was growing up, I grew up in the Detroit area. And, you know, I didn’t know what was out there at all, really, and my wife says, she said, I think you could have been a great architect. Because you know, you’ve got a good sense of space. You aren’t you are good with pen and paper, you can draw, you know, I’m not a trained artist in any way. But it comes easily to me to draw and sketch things out. And she says, You would have been a great architect. When I was growing up, I had never met an architect, I didn’t know there was a job, such as architect, right. Or when I went to Washington, and I started working, you know, in the White House and on Capitol Hill, and, and I would see people who are in the Foreign Service, you know, who are diplomats or working in an embassy, I never knew that those jobs existed in high school. But I might have loved to have done that. So the more we can expose kids to various things that maybe fit their capabilities and their interests, the better off we’re all going to be,

Brandon Burton 22:24
right? Absolutely. And it sounds like both of these programs make a huge impact in the Dallas region. I’d like to ask as a chamber, the year finalist, and you kind of alluded to this earlier with your your metaphor of being the point guard, you know, getting those assists. But how do you see your role with the Dallas Regional Chamber within your community?

Dale Petroskey 22:48
Yeah, I think Dallas Regional Chamber is viewed in our community, as a go to organization. When when when things need to get done, people tend to go to us, because they know that we have relationships all throughout this region, with other chambers, with economic development organizations, with political leaders, with business leaders, and we are a great convener, to bring a lot of people together. And other folks, in many ways don’t have that scale or that that perspective, to bring all those folks or those relationships to bring all those folks together. So I think that’s, that’s one way that we are seeing, I think the other way we’re seeing as an organization that steps up, and something needs to get done. We’ll take it on, just like the vaccine program. Nobody asked us to do it. Nobody expected us to do it. If we didn’t do it, nobody would say why are you not doing that, but we just knew it was the right thing to do. So we did. And so you know, it’s a great, we feel like we’re in a great position. And I’ll say this, it’s, it’s building your reputation and your brand every single day in order to be in that position, that it was you have to be trusted. So you have to you have to do good work. You have to work with people, you have to they have to know your hearts in the right place. Right. So that you are trusted and and can have that kind of oh, I don’t know. Brand in order for people to want to go to you or to say they’re the they’re the natural organization to go to on this.

Brandon Burton 24:38
Yeah. And I think that’s so important is that the showing up every day and being an impact in the community. So when a real crunch time comes or real crisis, people know who to turn to for answers.

Dale Petroskey 24:50
I’ll say this to Brandon. You know, my we have a staff of 55 and everyone here is taught and believes say that we are here to be of service. We are a service organization, we are here to help people. And so whatever needs to be done to help them. That’s what we’re here to do. Okay. And and that’s, uh, and you know, that’s the way you’ve got to look at it to be so public servants.

Brandon Burton 25:20
Yeah, absolutely. So I look at all the chamber the year finalists as kind of being organizations that are, you know, doing great things right now, making a huge impact. And I like to see if you might have any tips or advice action items for listeners that might want to take their chamber up to the next level, what

Action Item/Tip for Chamber Champions

Dale Petroskey 25:44
would you suggest? Yeah, I would say, you know, it’s so hard to give advice to others, because so many people are doing so many good things, right? I would say, to be very, to be very good with your finances, you know, so you, you’ve got members, you want to serve those members in the best possible way. But make sure that you are paying attention to the bottom line, so that you can put money in the bank every year, so that when times get tough, or a crisis happens, you have something to draw on. So for example, during the, during the early days of COVID, I was scared to death, I thought we were you know, we were gonna face $2 million losses in our budget, and we’re gonna have to lay people off and, you know, all these kinds of things. And in the end, and I went to the board and proposed that, okay, we’ll take salary cuts for, you know, as long as it takes. And we, you know, I took the most and it went down by, you know, great, and so forth. But in the end, we didn’t have to do that, because we were able to manage our way through it, okay. But the fact is that we had money in the bank, so we had a cushion, to get through this. And that’s from years and years and years of paying attention to the finances and being good with your finances. So I think that is a an important piece of this. Because, you know, having money in the bank gives you a lot of flexibility and gives you a cushion, when you need it, or gives you the money to do things like a vaccine campaign, when when the time comes. So that’s, that’s number one, I would say number two is just really try to get to know as many people as you can in your community, and build trusted relationships with them, provide programs that will want them to join your membership. So that you’ve got a great base of support among your membership, that allows you to do a lot of things, if you have relationships with a wide array of companies across the spectrum, you know, and try to think about what you offer, that maybe they need, right, the various people in various sectors of the economy need, so that you can build this broad base of support among a lot of folks, you know, and then I would say, third, from a staffing standpoint, is just hire the best possible staff, you can treat them really well. You know, make it fun to work here. Remind them every day. This is a privilege. It’s a privilege to work for a public service or focused organization, and that they’re doing really important work, I often will relate to them. My favorite quote is by Teddy Roosevelt, who said, the greatest prize life has to offer is the chance to work hard at work worth doing. And I remind them often that we work hard at work worth doing. And that not everybody out there comes to work every day, able to work hard at work worth doing. They are working off and at things that need to be done. But we actually get to work hard to make this a better community and to to really move the needle during our time here.

Brandon Burton 29:26
I love that. And I think all three of those tips that you suggested they really they position an organization well to be able to serve their community in the best ways. You know, when you’ve got those connections in the community, you’ve got the great staff you’ve kept track your finances and prepared for the rainy day. It makes you available to make clear decisions that are not fogged up with some of those other things that could get in the way and distract you.

Dale Petroskey 29:52
Yeah, well said Brad. I love that.

Brandon Burton 29:55
So I like asking everyone that I have on the podcast about the future of chamber. So how do you see the future of chambers and their purpose going forward?

Future of Chambers

Dale Petroskey 30:05
Yeah, I think, again, as some people have a notion of a chamber as sort of a dusty old place that’s for the past, we feel just the opposite of that, you know, we believe that chambers really are the central point, it shouldn’t be the central point in a community that people go to, and for resources or to for help to get things done. And so that’s the sort of the incoming, the other piece of that is for chambers to be always having your ear to the ground with their community, and saying, what needs to be done? How can we best help? So there’s a little bit of defense, like, we’re here to help. And there’s a little bit of offense, which is, here’s what needs to be done. Let’s go out and do it. And I think if you keep in mind those two things, you’re going to be a very relevant and very important organization in your community.

Brandon Burton 31:08
I love it. Great advice. So I’d like to give you an opportunity for anybody listening who maybe got intrigued about any of these programs, or the way the Dallas Regional Chamber is doing things, what might be the best way to reach out and connect or to learn more, what would you suggest that? What’s the best way to reach out and connect with you? Yeah,

Connect with Dale Petroskey

Dale Petroskey 31:29
I think probably the easiest thing just send me an email at dpetroskey@dallaschamber.org. And I will you know, I’ll be initially answer it but I’ll get it to the right person, my organization who can help them the most.

Brandon Burton 31:50
That’s perfect and we’ll we’ll get your email in the show notes for this episode as well. So people can look that up and and connect with you and learn more if there’s something they they need to dive in deeper with. But, Dale, I really appreciate you spending time with us today here on chamber chat podcast. Again, personally, thank you for what you guys are doing to the Dallas region. I wish you guys Best of luck to you and your team as chamber the year and I look forward to seeing you in Indy. Well,

Dale Petroskey 32:21
it’s been great fun. Thank you, Brandon and appreciate your what you do, and love the questions you ask.

Brandon Burton 32:29
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