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Category: Vision

Industry Trends with Joe Henning

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Below is an auto-generated transcription of my conversation with Joe Henning. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Introduction

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Voiceover Talent 0:14
And now, your host. He loves hearing stories of listeners connecting with his podcast guests. He’s my dad, Brandon Burton.

Brandon Burton 0:21
Hello, Chamber Champions. Welcome to the Chamber Chat Podcast . I’m your host, Brandon Burton, and it is my goal to introduce you to people and ideas to better help you serve your Chamber members and your community.

Our title sponsor is Holman Brothers Membership Sales Solutions. Let’s hear from Diann Rogers, President and CEO of the Rancho Cordova Area Chamber to learn how the Holman Brothers has provided value for her.

Diann Rogers 0:46
As a medium sized chamber, we recognize that it’s absolutely critical to have a well qualified and well trained membership development person. Holman Brothers trained that person recruited that person then they even trained me on how to manage that person. We’re grateful for the support we got.

Brandon Burton 1:01
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Guest Introduction

Our guest for this episode is Joe Henning is Joe is served as the president and CEO of the Henry County Chamber of Commerce in Georgia since 2019. Prior to that, he served 14 years as president and CEO of the aurora Regional Chamber in Illinois. Joe is a 2009 IOM graduate he holds a Bachelor’s Degree in Public Relations and a master’s degree focused on organizational development from Northern Illinois University, as well as a certificate in nonprofit not for profit management from the University of Illinois, Chicago. He has served as chair of the Midwest Board of Regents in 2012 and 2013. In 2017, he served as chair of the National Board of Trustees for the program and continues to serve as a faculty member. He has taught on collaboration, industry forecasts strong chambers for the future, and marketing and membership in 2007. Under Joe’s leadership, the Aurora chamber received its first accreditation through the US Chamber of Commerce with four star distinction. In 2012, and 2017, he led the reaccreditation efforts and successfully achieved consecutive five star distinction. In 2015, the Chamber received chamber the year from the Illinois Association of Chamber of Commerce executives, as well as three star chamber of valor by Hiring Our Heroes, US Chamber of Commerce Foundation. In 2014, he was named chamber Executive of the Year by the Illinois Association of Chamber of Commerce executives, Joe supports and serves on the boards of a number of organizations that impact equity, inclusion, mental health, among others. I’m excited to have Joe with me today on the podcast, Joe, if you take a moment to say hello to all the chamber champions that are listening and share something interesting about yourself so you can get to know you a little bit better.

Something Interesting About Joe

Joe Henning 3:11
Well, thank you, Brandon, I appreciate it. I look forward to the conversation today. And I’ve been most appreciative of your podcasts and the insights that they give with all the peers. As you said, I’m a native of Illinois, I born and raised there and about two years ago, moved down here to Georgia. And so right now, I’m having a little difficult time, loving my Chicago Cubs and what they did with the bloodletting this year, but especially living in Atlanta, Braves country after the World Series wins. So thank you for your time today. Appreciate it.

Brandon Burton 3:47
Absolutely. It’s a pleasure. Before we get into our discussion today, I’d like for you to sit to take a few moments just to share with us a little bit about the Henry County Chamber, kind of the size, scope, staff budget, just kind of give us some perspective before we get into our topic.

About the Henry County Chamber

Joe Henning 4:03
Sure. So excuse me, so I’m Henry County Chamber. It’s a little bit larger than I had. When I served in Aurora. We’ve got about 800 members. We do have the dual role as Chamber of Commerce and the Convention and Visitor’s Bureau for Henry County. There are four cities within Henry County we have about a I think we’re things that last census, we were pushing the 300,000 mark, maybe just a little bit over that. And what we’ve seen and this occurred prior to my coming here, but round 20 around 2000 or so. The population just exploded in Henry County. We’re just slightly south of Atlanta, about 30 minutes south of Atlanta, and the population exploded and that diversity that came with it is something that we’re still addressing, working with and supporting change management within that realm. So we’ve got, we’ve got kind of a southern hospitality, but we’ve also got that Atlanta metro feel to it. And so I think we’re all trying to figure out what that looks like for each one of us individually for businesses, for organizations, and that. So we’ve got about I’m sorry, we’ve got about seven employees full time employees on staff split between that tourism and the chamber. And I’m looking forward to the conversation today, kind of the lessons I’ve learned. And hopefully, as people follow the your podcast and hear this, maybe they’ll be able to share a couple lessons that they’ve learned too. And I always appreciate these programs, because I get something out of it as well.

Brandon Burton 5:39
Absolutely. Which our topic for discussion today is going to be around industry trends as we kind of look forward into the future some, and I appreciate you mentioning, you know, for listeners that hopefully they can provide some feedback as well. I recently started a Facebook group, chamber chat champions. So that is a place where we can kind of park some of these episodes. So after people listen to them, get on there and share some of your ideas. What are some of your thoughts going forward with industry trends? Let’s, you know, get some more discussion going around these episodes, make it a little bit more interactive, and said, well, we’ll jump into this discussion around industry trends as soon as I get back from this quick break.

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Topic-Industry Trends

Alright, Joe, we are back. So as we look at the Chamber industry trends going forward, what are some of those things that are kind of top of mind for you that other chamber executives, other chamber professionals should be mindful of at least going forward?

Joe Henning 8:49
Well, I I’d like to, I’d like to take us back, it’s probably it’s probably been at least five years. And the ACCE, he put out their Horizon Report. And I believe at the time that they first launched it, there were eight influences. And then right after that, within about a year, they added the ninth one with limitations of government. And if nothing else, between the political and social fragmentation and the population shifts and the resources, and all of that, those nine areas that they identified. If nothing else in the last two years as a chamber leader, we’ve realized is that it was spot on. Like they knew what we were talking about, right? Everything that came to the global impact, the scarcity and abundance, all of these different pieces that they were looking at that were influencing the way we would be. And what they figured was 2025 hit us about five years early. And so, you know, as we look at that, I think one of the key takeaways is that people haven’t read that report and really looked at what those influences have, can do for their organization. They really need to check that And ASAP has a similar a similar identity that they’ve done for associations in general. And kind of, I’ve used them both in in teaching industry trends and chambers and associations in the future. But it really does help to go back and look at that. And what we’ve done in the past is group work, whether it’s a committee, you know, maybe it’s the ambassadors or as our Government Affairs Committee, is we’ve taken one of those nine influences and really dissected it down and said, Okay, if we’re looking at population shift, what does that mean? And for us, that’s become an abundance. Like I said, we’ve doubled our population within the last 30 years. And so we have an abundance of population. And with that shift, that changing demographic, what does that do for our community? And what do we need to do in order to embrace that support that that growth? So I think really looking at the influences over the last year, I think any any of us within the chamber world can can identify where those influences have impacted us with COVID pandemic. You know, its its impact on education. You know, we’ve got a one hand we’re sitting here in Henry County, I believe, at the end of October, we had a 2.6 unemployment, right. But that’s not taking into account those that have left the workforce. And so I still have businesses here that are struggling to hire, you know, they might, they might normally run three shifts, but they’ve only got enough employees that they can do two shifts. And so that impact on the local economy and the whole state’s economy is an issue that we have to address and figure out how we get that workforce back.

Brandon Burton 11:37
Yeah, there almost needs to be a different metric beyond Yes, sir. appointment, because it’s not showing what the true yeah, issue. Yeah, it’s,

Joe Henning 11:45
it’s truly a dated metric, when you think about it, when you think about how its measured, and why they chose that. It’s definitely a dated metric.

Brandon Burton 11:52
Absolutely. So as we are looking at the future of chambers, I mean, I think that’s spot on. If somebody is not familiar with the horizon, report, by ACC, to, to go download it, read through it, and be very familiar with it. And you’ll see a lot of things. It’s like, oh, yeah, this has happened.

Joe Henning 12:11
Oh, yeah. But there’s really,

Brandon Burton 12:16
but there still is useful information that is going to be very relevant to making sure your chamber is up on the trends and, and being insightful as to what the future has to offer. And if anything, I would say in the age of technology we’re in, it just speeds up the change. So you mentioned that these changes coming five years earlier, I think it has a lot to do with that. But

Joe Henning 12:38
it does, you know, one of those areas was that communicate the Communications and Technology. And I think if we weathered it successfully, we all realize that the only way we were going to be able to communicate with our members and our community was through technology, we weren’t going to be able to do we couldn’t do face to face for a number of months. And we couldn’t do the networking. And believe me, I am so glad that we were able to put that aside because you know, anybody that does a survey, networking is always at the top of the member wanted member need. And yet you get the same small group that shows up every month for the networking events. And so I think for all of us that were able to put that on the side burner, and really focus on being a resource for our businesses, whether they were members or not, you know, to be that resource to be relevant and essential to their success. I think that was the best opportunity, we all had to prove that we were more than just a networking organization, that that’s not what we were solely put here for that we had other things that we could provide to them. And that we were successful in doing that. And so when I look back at 2020, Brandon, as much of a struggle as it was for all of us, I still think it was a great opportunity for Chamber of Commerce to really prove its worth.

Brandon Burton 13:58
Absolutely, it really shined the spotlight on what chambers do. And the reason they’re there. And you know, I don’t know. I mean, networking obviously has a purpose. I mean, there’s a reason people ask for it. There’s a reason chambers do it. But it also becomes a it’s not a high demand task oriented thing for chamber to do. It’s relatively simple, provide a venue some drinks some reason to get together, right? Where it can be done on another level, you know, where it’s much more carefully curated and inviting certain people the network with a purpose and really having a reason instead of just coming and pitching what you have to sell to other people. You

Joe Henning 14:44
know, I think that’s exactly I think what I’ve tried to do over the last year or so is really speak to that activity as connections. And I know that also can can kind of be overused in that but but what I want them to realize Yes, we’re doing these, these opportunities for you to expand your network. But let’s make connections, you know, know who you’re looking to meet, let one of my teammates know who it is what it is you’re looking for. And when can we create those connections, whether it’s in person at an event, or via email, or phone call, or something like that. Because you know, you can have, you can take 50 business cards home from a networking event, you’re probably not going to connect with them, you’re not going to follow up with half of them. It looks good when you can stack them there. And you feel like you were successful, because you met 50 new people. But was that a better use of your time, or you you telling me that, hey, I need to, you know, I’m a realtor, I really need to know, the mortgage people that are in the membership I really need. That’s where my, that’s where my bread and butter is. So let me help make the connection with those 1012 1515 mortgage lenders, so you know, who you can reach out to, because, you know, you might need if you’re a realtor, you might need the plumbing expert at some point, if you’re trying to get a house up to market. But the rest of them, you know, you’re, it’s a waste of your time. And that’s, and that’s where I feel sometimes we we do what we’ve always done. And this this last couple of years was really an opportunity for us to evaluate what it was we were doing, and how do we move things forward. And I think that’s where so many chambers of commerce were able to prove their worth, and prove their relevance. And I think that’s what many of us have always struggled with, because everybody sees us, you know, stodgy, you know, politically connected, you know, really only looking out for the employer. You know, we were not I mean, we spent last year, we worked with one of the cities to give away $1.3 million to small businesses so that they could stay open, and they could keep their families under a roof. We worked with a lot of our health care providers to make sure that the COVID Panda COVID vaccine was out and people were getting it and that we could keep businesses open restaurants open. But keep the schools open, too, because we were seeing that struggle. So I mean, there’s still things that we’re dealing with, we’re dealing with early childhood care, you know, that’s something that we kind of saw 510 years ago was needed. But boy, did that pandemic open a lot of people’s eyes, yes, it really was a problem. And so now we’re kind of looking at that as how do we how can we help facilitate some change within that as well?

Brandon Burton 17:24
Absolutely. So what are some of these ways? I mean, we, we probably don’t need to get super deep into it. But the ways that chambers have shown the relevance, I mean, we’re beyond the networking, we’re beyond, you know, the the Staci, you know, the the well connected organization, but it really is about building a stronger community.

Joe Henning 17:46
Yeah, you know, you asked about Henry County, and I guess I didn’t think about it at the time. But, you know, we’re fortunate, we have a great and this started, this started literally, probably three months before the pandemic, it was like, right around January, maybe a little bit earlier than that, but but the school superintendent, the county manager, the executive director of our development authority, and myself sat down and started figuring out ways that we could work together. Then the pandemic hit within about three months. And fortunately, we had those relationships. So we knew who could take the lead on what and so we we went, and we started scheduling, virtual town halls, through zoom, Facebook Live. And because we had the trust in the relationship with those other three organizations, the four of us appeared together and talked about the pandemic and what that meant for education and what that meant for employers. You know, how the county was reacting to it. And so we were able to be that, that, that resource of knowledge for them and share that information, because we had already built that trust. And I think that’s where many chambers were able to succeed in the last couple of years was they started building that trust, they had that trust in place, or they were able to quickly get that trust together and look at how they could support the community as a whole. And I think what I saw from many of them was traditionally because when you look at it, what pays our bills is our members. So we do have to focus on those those members and what their needs are. But those that were really successful, still cared about the members, but they opened up their doors to all businesses, because they realized that we needed all businesses in order to keep our local economy strong. And so what many saw was a growth in their in their membership. Because once it once it turned around and those non members that you’d helped were coming in. But I think we also we also learned a lot about technology. You know, we were good at texting and emails and everything. But we went remote for about I think it was about three months that that we had closed Our office and we had one employee at a time in the office. And so we had to start communicating as a team via zoom. And so every day at 1030, I called a staff meeting unless you had the day off, you had to be on it. I wanted to see eyeball to eyeball the day that my team was doing, okay. But I also know that we still needed to bounce ideas around and get stuff done. And so that worked really well. So the technology, you know, we were looking at it, we were looking at how do we do webinars and things like that this forced our hand. And I think there were many chambers that really found that. And I think we’ve all found our success in that as well. We had talked a little bit I think, earlier in the podcasts, or maybe just before we started about timing, and kind of that evergreen aspect of it. And it was really interesting, when we would put one of our webinars out, we were really pleased with the numbers we had when we looked about two months later, they’ve more than doubled and sometimes tripled in viewers. And so that made us realize that it’s great that we’re doing these in person events where we can allow for the networking, and we can share the knowledge. But we’re missing so many people, you know, we’re missing are restaurant owners in that that have just closed and they’re not coming in for breakfast, because they’re in bad. You know, we realized that we need to figure out what that hybrid now looks like. And so that’s kind of what we’re looking at for 22 is how do we take that that technology that we’ve embraced, and bring it back to the in person opportunities for people to connect? And so I think that’s what 22 is going to be for us?

Brandon Burton 21:29
Yeah, I can see, you know, in the future, some chambers now, you know, as they start opening back up to more in person things again, but having a camera setup, and capturing, you know, everything going on, and then having a database of resources, and so on almost an on demand library, and repurposing it through social media and YouTube and podcasts and all these different ways. Because, you know, the way that the restaurant owner versus the insurance agent versus you know, the the retail shop owner, the way they digest the information is going to be so different. And you almost got to be there in every different way to be able to That’s right. That’s what we’re fighting. Yeah. Which, yeah, we all love to hear that. Right. Just creative work.

Joe Henning 22:13
You know, I think I think that’s the key, though, is we? We, you know, like I said, we do a lot of the networking, because that’s what’s expected. And I think if we can create opportunities for people to see, oh, you know what, I’d rather do this than just the networking. And we start really prioritizing what it is that we do and what that value add is. I think that’s how we can change what our business model looks like. And I think that’s what the future is for the chamber is, is it’s time for us to change. And this is going to help force our hand to do it.

Brandon Burton 22:42
Yeah, absolutely. So what are what are some of these other trends? Maybe that you see, I know. Yeah, diversity, equity. Inclusion is one that that I noticed. I don’t know if there’s others, you want to make sure that we highlight as we go about our discussion.

Joe Henning 23:02
You know, we talked a little bit about the political and social fragmentation. We, we realized a lot of that in Georgia, between Brunswick and Atlanta, you know, during the pandemic, and we, we had nothing as severe here in Henry County, but we did have some some conflict, for lack of a better word, I guess. And so you’ve got that fragmentation. And we took the technology, and we started doing community dialogues. And we had to do it virtually because you couldn’t be in person, but we were having success with our community dialogues, and really having the conversation around equity and diversity and inclusion. And from there, you know, it’s interesting, from there, we were able to, we’ve actually got a five part series that we put together for hospitality. And it’s called culture of customer service. And it’s looking at the needs and wants of our African American visitors, our Hispanic visitors, our Asian visitors, our LGBTQ visitors, and those with disabilities. And so we really looked at the diversity within the DEI, and put that out there for hospitality. And we’ve gained some great traction and interest with that, in fact, we’ve got non hospitality, businesses that are interested in providing that for their employees. So I think when we look at that fragmentation, we need to figure out as a community leader, you know, how do we address it, it might not be the same in every community across the country. But you know, we’re all kind of struggling. I think if we’ve got peers out there that have worked with it, I think that’s an opportunity for us to align with that. And then I think the last one, you know, because I know that we’re getting close to your 30 minute mark, but I think one of the lessons we look at is that resource alignment. And, you know, as I said, there’s a lot of things that we do because we’ve always done but that eats up resources. And like you said, we’re just you know, we’re Doing everything we need to really look at what we do well, and what we do, because it’s needed to be done. And so looking at those resources we have, and really applying them to what our mission as a chamber is. And there’s, you know, it’s said that if you’ve seen one chamber, you’ve seen one chamber. It’s not gonna that alignment is not going to be the same for everybody. But you got to go back and look at mission of your organization. And, you know, our priorities, our leadership development, business success, advocacy. So that’s where we put the largest amounts of our resources in. It might be financial, it might be human capital. But we really look at what those four areas of our mission are. And that’s where those resources go.

Brandon Burton 25:40
So this thought or question is kind of a combination on these last two points that you you hit on with the community dialogues you did, Randy and I, and then the the resource alignment. So I know, during 2020, we all got hit really hard with the the idea that we we all need to pay more attention to diversity, equity inclusion. It was a hot topic. And it was right for chambers to put a focus on that shine more light on it. At the same time, well, let me let me finish that. So So you shine more light, you guys are the community dialogues, which is awesome. I think if you didn’t strike when that iron was hot, and say you just now got around to doing the community dialogues, may not have the same impact that it did when you first rolled it out. So I think being able to quit, act quickly and pivot when you see that need. So I guess my question would be how would you approach the time when it’s right to make that quick pivot versus chasing the shiny objects and the squirrels is distress?

Joe Henning 26:47
Good understood, I think there’s still an opportunity, if there is a need that you’ve identified within your community, by all means have that conversation. Interestingly enough, our first dialogue was late June. And we started with Malcolm Gladwell, talking with strangers. And if anybody isn’t aware of that is his book about Sandra Bland death in Texas. At that she was from Chicago area, she was moving down there for a job and that and she, I believe it was she was in she was found in a cell. Excuse me. Um, strangely, I don’t know how, you know, I don’t know, sometimes you just lucked into success. And, excuse me, this was the five year anniversary of this occurrence. So we were able to use that. But we also took advantage of having great relationships with our police department and our faith based leaders. And so we had a, we had a conversation with a police officer, a faith based leader, and our chamber chair, and really looked at the different pieces that each of them brought to the conversation around the Sandra Bland death. Excuse me. And so, you know, we kind of looked at that as when we were programming, we wanted to make sure we had key individuals that took part in that conversation, because we were doing it virtually, um, it was a little more difficult to get a true community dialogue. But I think if you’re doing it now, you might have that opportunity that you can have the community dialogue. And so if I were to do it today, without the experience, I’d still look at starting with conversations around some of these books that are out there. And there are many, depending on what it is you want to address, we started with the race relations, because that’s where we were struggling in Georgia and in the southeast. But you’ve got others on other disabilities, LGBT, you know, you can look it up, there’s definitely, you know, an area each month that you can focus on, I would do it in an auditorium or a church and you can still have your panel up in front. But you also have then the opportunity that your community that’s, that’s joined you there that day can also ask questions, and so it does become more of that dialogue. So I think there are ways that we could still do this, if people haven’t done it yet. You know, they’re still waiting, there’s still a way that they can impact their community positively.

Brandon Burton 29:24
So in I mean, that’s that’s one example right around the DNI but it will say technology in there, you know, yeah, a new social media platform rolls out and you got to strike while the iron Todd or else he missed the boat and, you know, being able to weigh out, you know, does this really serve our members? Is it really served the mission of the chamber, or is this just the next shiny object and it’s gonna be gone? Yeah,

Joe Henning 29:50
no, I absolutely agree. Like I I, you know, if I could get out of social media, I would, but I think I think for any of us in the industry, you have to use that as a Pulse Point. And there’s a lot that you can find out about what’s going on within your community by looking at what’s what’s happening within that social media context. And whether it’s Facebook or Tik Tok, I mean, it’s Facebook or Twitter, I refuse tick tock, it’s just too annoying for me, I must just, I’m probably aging out. Um, but, you know, I try to limit when I get in there. So I don’t end up down too many rabbit holes. But you do start seeing where people are weighing in on things. And whether it’s, you know, the the limitations of your government, whether it’s locally or at the state level, or even at the federal level? If that’s a concern, then what can you do as an organization as a community leader, to help affect change there? You know, is it a conversation with one of your elected officials, we did that during our 40 day session last year, we couldn’t get to the Capitol because of the pandemic. And so, each Wednesday, I think it was about three o’clock in the afternoon, we took turns inviting each one of our elected officials, our State House State Senate, in for about a half hour conversation on what was happening that week, where they thought certain key legislation that we were interested in was was a dying wasn’t going further. And so it really helped us then to show that role that the Chamber plays in advocating for business. And so sometimes you just look into these successes. And, you know, I think you just have to be open to try and get it. Believe me, I, we laughed earlier when we started. But we’ve had some failures. I mean, we started some of these, these programs. And, you know, I pause it because we were a little bit early, and then I forget to turn the recording back on. And, you know, those things happen. And a lot of times, it’s happened to your guests, so they understand to that, oh, we’re gonna do that again. But you just have to go with it. It’s it is a little bit of a discomfort level that that learning curve you got, but I think it just makes us stronger. It makes our organization stronger. It gives us more tools that we can reach the business community in the community as a whole, so that we can do our service to what we’re here for.

Brandon Burton 32:12
Yeah, absolutely. Well, as we do start to wrap things up here, I wanted to see if you have any, maybe a tip or an action item that you would recommend to a chamber listening that they can do to help elevate their chamber up to the next level?

Action Item/Tip for Chamber Champions

Joe Henning 32:26
That’s that’s a great question. I think. I think just to take it down to the basic, I challenged them all to do, you know, as a professional within the chamber industry, commit yourself to one goal of professional development in 2022. You know, it can be if you haven’t, if you haven’t looked into Institute for organization management with the US Chamber Foundation, look into it, it’s a four year program, but my goodness, the information you get out of it, the relationships that you creates, are amazing. And for me, that’s my sounding board, when I get stuck with something or I get frustrated or don’t even know where to turn is I go back to some of my peers from my classes or on some of those boards that I served on with them. And we kind of walk through what that is to learn. It could be you know, they’re listening to your podcast, that’s great. That’s professional development, they’re learning from, you know, these these outside of mind these great minds that are out there in the country leading a chamber of commerce, and it’s helping give them ideas. But I think, don’t be afraid to learn and make sure you’re committed to that go after your CCE or your ca IE, look at your state accreditation things. But the only way we have to treat this as a profession. And I think sometimes we’ve been lost with that. And we’ve seen some people that have come and gone that might not have thought it was a profession. But if we’re here for the long haul, and I think going on about 20 years now I consider that a long haul for me. Um, we have to look at it as a professional look at what that professional development looks like. And so I challenge people just kind of keep learning it. If nothing else we learned from the last two years is we have to stay on top of the trends, the knowledge that’s out there, what it is that we can do to better serve our members in our organizations, because we’re all in it together. And we’re here as parents, we’re here to help each other. And I can’t thank you enough for being one of those resources out there for the chamber for fashion and helping all of us to see where those resources and those ideas are.

Brandon Burton 34:37
Thank you. It’s my pleasure. I think it is such a important aspect to continue that professional development wherever you find it. You know, especially everything you listed, I think, you know, having a good mentor having a group of people you can go to and bounce some ideas off of. And these are things that have been shared in other episodes as well and it’s Stay, I’d love having that reinforcement. Oh, somebody, inevitably it’s happened or somebody that that’s where I need to reach out to so and so and, and they don’t do it because they’re busy, they get caught up. And then this is that reminder, go reach out to that person, that group that whatever it is to further your professional development, do it now make a note?

Joe Henning 35:21
That’s right. I think a lot of times we don’t do it, because we’re like, oh, it’s, it’s gonna interrupt what they’re doing. It’s gonna be an inconvenience to them. They’re gonna think I want something. And I’ll tell you what, when I’ve made those calls to thank people, or to see how they’re doing, or I’ve received those calls, it’s made both of our days, right, even somebody’s thinking about me, somebody cares. And I think that’s especially, you know, especially right now, and I hate to keep beating this pandemic. But that’s all we all want. We just want to know that there’s somebody out there.

Brandon Burton 35:51
That’s a fair point. Yeah. But so we’ve been talking all about industry trends. And I like asking this specific question to everyone I have on the show is, as we look to the future of chambers, how do you see the future of chambers and their purpose going forward?

Future of Chambers

Joe Henning 36:08
I think they’re, you know, there’s always going to be a need. I think the challenge we all have, as chamber professionals, is moving from a relevancy standpoint. And we all proved it, in the last two years that we were relevant, we were needed to being essential, and providing services that they can’t find somewhere else, or that we do so much better that nobody else can do it. And so I think that’s where we’re all heading. I couldn’t tell you, you know, I thought, I thought maybe we wouldn’t be a brick and mortar, because we did well enough. But you know, we also have the Visitors Bureau within our, our organization, so we’d still need to have something like that. But, you know, I think a lot of people are looking at what that space looks like, do they really need that large footprint? Or is it a smaller footprint that they can use and so I think we’re gonna see a lot of changes, I think we’ll see some some mergers, I think some of the smaller chambers might merge or might merge with another entity, whether it’s a Convention and Visitor’s Bureau or an Economic Development Authority. But we’re still going to be here, as long as we’re doing our job. And committing to it as a profession, I think we’re still going to see the need for chambers, they’ve been around for hundreds and hundreds of years. So as long as we keep picking up that challenge, and going forward, I think we’ll be here.

Brandon Burton 37:23
Absolutely. Move from relevant to essential. And I’ll put in a plug for Casey Steinbacher, with her essential, great, great read and really helps to look forward as to what chambers can do to become more essential. But, Joe, I’ve enjoyed this discussion today. And for having you here on the podcast with me, I wanted to give you an opportunity to share any contact information if if someone wanted to broaden their professional network or learn more about how you’re doing things, what would be the best way to reach out and connect with you.

Connect with Joe Henning

Joe Henning 37:56
Thank you, that’s great. I my contact information, I think the easiest is probably just go to Henrycounty.com. That’s the website, you’ll find my my ugly mug right there on the homepage, and click on that and get my email address (jhenning@henrycounty.com) and phone number (770. 957.5786). And if you are interested in seeing what we did with those community dialogues on that, search Henry Georgia Chamber on YouTube, and all of those dialogues, let’s video dialogues are up there. And they’re also on our Facebook page for Henry County, chamber, Georgia. And if you have questions on you know, if you want to know what we learned through that process as we improved it, by all means, reach out to me and my team and and I honestly, credit I’m looking forward to I am in that chamber champion chat that you have in Facebook. And so I’m looking forward to learning from others too, as they give us feedback on today’s podcast.

Brandon Burton 38:48
Awesome. I appreciate that. I will I’ll get your contact information in our show notes for this episode. It’ll be a chamberchatpodcast.com/episode159 and I’ll try to link the YouTube video or at least your YouTube channel in there. So people are gonna, you know, browse around and find those community dialogues that you reference when this has been fun. Thank you for joining me.

Joe Henning 39:13
This is all Thankyou. I’m glad we finally did get to connect. I apologize again for the delay but but it’s been a great conversation. Thank you.

Brandon Burton 39:20
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Creating a Vision with Pat Patrick

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Below is an auto-generated transcription of my conversation with Pat Patrick. Because this is auto-generated there are likely some grammatical errors but it is still a useful tool to search text within this podcast episode.

Feel free to join our Chamber Chat Champions Facebook Group to discuss this episode and to share your own experiences and tips with other Chamber Champions.

Introduction

Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.

Voiceover Talent 0:14
And now your host he wants to support your health by encouraging you to go for a 30 minute walk outdoors. He’s my dad Brandon Burton.

Brandon Burton 0:23
Hello, Chamber Champions. Welcome to the Chamber Chat Podcast. I’m your host, Brandon Burton, and it is my goal to introduce you to people and ideas to better help you serve your Chamber members and your community.

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Guest Introduction

Our guest for this episode is Pat Patrick. Pat worked in executive marketing roles and advertising capacities for Safeway stores, Tyson Foods and Foster Farms poultry company and I see marketing systems overseeing multi million dollar budgets and multiple advertising agencies over his career. Pat came to the Lodi Chamber in California in 2001, where he was appointed the chambers president and CEO. Pat has been part of the success of Lodi wine country through establishing international access to Central America and China for Lodi wine exports and major strategy was leading the sponsor leading and sponsoring trips abroad for Lodi ventures and for foreign buyers to visit Lodi. He was also the author and developer of vision 2020 a catalytic economic look forward the Lodi community which has positioned Lodi for early success in the new decade. Pat has and is today active in volunteer roles, such as several local not for profit boards, including the Adventist Health Lodi Memorial Hospital, reaching outside of both Lodi both regionally and nationally in the chamber industry. Pat has served as past president of the Northern California Chamber association was asked to join two national fellowships one developing healthy communities and the other focusing on workforce development, and 2017. He was elected by his peers to be the board chair of WAC. In 2020, he was selected to receive the excellence and leadership award the organization’s highest honor. Pat is a graduate from the University of Texas and the Institute of organizational management. At Pat, I am happy to have you with me today here on chamber chat podcast. I’d love for you to take a moment to say hello to all the chamber champions who are out there listening and share something interesting about yourself so we can get to know you a little bit better.

Something Interesting About Pat

Pat Patrick 3:28
Well, thank you, Brandon. It is my honor to be on here. I think you’ve done a couple of 100 of these and so but I’m just honored to be included. I’m excited to share with my fellow chamber professionals, some of the success that has come to the Lodi chamber of commerce with a great program. And something interesting about me. Well, my best friend’s dog, his name is Tucker. I don’t know. I think I sent you a picture of Tucker. Yeah. So if the people can see Tucker then they’ll know Hey, I’m an okay guy. Because that dog is great looking dog and he’s my best friend back. He’s here. He comes to the office. He’s He’s our greeter

Pat’s dog & best friend-Tucker

Brandon Burton 4:20
the chamber mascot there. Hey, man. That’s awesome. Oh, yeah, I’ll have to put a picture of Tucker in our show notes so people can log on and see that and we’re getting close to a couple 100 episodes. This is actually 158 But we’re getting up there. We’re racking them up. So met with a lot of great chamber people. So it glad to add you to the mix. Yeah. So before we get into our discussion today, I’d love for you to take a moment to tell us a little bit more about the Lodi chamber kind of the the the size the scope of your chambers. staph budget, that sort of thing to kind of set the table for our discussion.

About the Lodi Chamber

Pat Patrick 5:04
Sure. We are in 2022. Next year we will be 99 years old. Formed in 1923. And at that time probably our membership was made up of a lot of farmers because we are surrounded by something called the Hanford sandy loam. That’s not my description, but that’s the name of the dirt around us, which is very, very rich and has a long history of growing great things. Today there’s 100,000 acres of wine grapes that surround Lodi but I as a wine region, and with the home of Robert Mondavi, right, he was he grew up here is quarterback on the high school football team. And he worked in his family’s vineyards. And he when he’s he went to France to you know, learn his winemaking craft and then came back and put in a very large production facility in Woodbridge, which is a suburb of Lodi. Lodi is a town of 68,000 people. Okay, so we’re not, we’re not big at all. The chamber has 700 members, and we had a staff of seven prior to the pandemic. And since then, we’ve been operating on three and a half staff and we’re busy people. And so we have we are coming back with that, you know, pretty good bank balance in the bank right now. Because we cut a lot and so our membership stayed with us. We couldn’t do any of our events. We have a couple of large revenue producing events first those were gone. But we are coming back strong. It is good to hear Yeah, we got a good ambitious 2020 to play.

Brandon Burton 7:14
Good deal. So and I know we’ll we’ll get into that with our topic for the we’ve settled on for this episode is which is creating a vision. And specifically you guys have what’s called vision 2020 And we’ll have you share some of the details of that as soon as I get back from this quick break.

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Topic-Creating a Vision

All right, Pat we are back. As I mentioned before the break we were talking about creating vision and specifically around your Vision 2020 that you helped to author for the Lodi chamber there in a nutshell what is Vision 2020.

Pat Patrick 10:02
In a nutshell, vision 2020 is an act was an economic look forward. It started in 2014 an economic look forward for our community. We identified five major areas of great challenge for Lodi, but they also offered great promise for lota. And so as I told people, we get to decide which one that’s going to. You’re going to be for Lodi and those were Workforce Development how to you know, get the young people of today ready for the jobs that they’ll need tomorrow. And then our own communities economic competitiveness. Lodi was never has never been marketed as a place to come and do business. And we are 90 miles east of Silicon Valley, which was probably another at that time, the number one place for job creation in the United States, right. And then we had business and community health. We wanted to make sure businesses healthy and their number one asset is their people. And so we joined arms with the hospital and and some other health care professionals to create a whole plan to get Lodi healthier. And then we looked at the livability of Lodi because today we have 90 wineries. And this close to some major population centers we develop the tourism industry. But tourism was the other was the last area that we looked at. And we just need to bring more people to Lodi and the livability aspect which I skipped over was one of those people that we need in our community to grow our community. What do they think the livability is like Ilona, and so we’re concerned at that from a tourist standpoint, from a job creator standpoint, and then for young families to work in those new jobs.

Brandon Burton 12:24
I think those five points the workforce development, economic competitiveness, business and community health, livability and tourism are things that probably most chamber champions listening can kind of look internally at their organization and say, how do we measure up in these different categories? Where do we need to bulk up? Where do we need to shift some some focus to make their communities stronger in these different areas. So as we talk, I’m sure you’ll highlight some of the things like you have with the wineries and stuff that are very specific to Lodi, but for those listening, you all have, you know specific things for your communities as well that make you attractive and make people or that can make people want to live and work and visit and do all sorts of things in your community. So I’d encourage everyone to pay attention to those things in your own community as we go about our discussion today. But how, how is the division created? Kind of how you know who was involved with the with the creation of it?

Pat Patrick 13:34
Um, well, it’ll be fires often start from little sparks, right. And so I am a member of WAC, which was outlined in the introduction. And the president of that organization is a fellow by the name of Dave Kilby. And so Dave does a good job, and helping executives grow. Chamber executives grow. He’s a reader. I’m a reader. He has suggested some really great books to me over the years, right. And a couple of those really changed my life in terms of how I viewed my job, and here at the chamber, and what I’m really responsible for in this seat as president and CEO of the community Chamber of Commerce. And so it got to be when I looked in the mirror in the morning, here, it was, it was a challenge. I started to challenge and so the book that really got me was a book called The Coming Jobs War. Again, it was written in like 2012, but I think it’s very still very good and applicable for today. But it changed my life. It’s written by Jim Clifton. Jim Clifton is the CEO of the he’s the CEO of the Gallup Corporation, I’m sorry. Okay, who who does a lot of polling, obviously, not just political polling, but he polls on everything in the human endeavor that we go through. And he does. So in about 150 different countries, they have offices in 75 around the world. So he knows what’s on top of mine on people’s heads. And it says, In the number one thing was jobs, what happens if I lose my job in this world right now? What happens if I can’t get a job that I want, or, you know, 25% of the world’s population is without a job. And that’s still true today. So it’s a it’s problematic. So. And he talked a lot about the influences on a community. And it just changed me, I, I saw some challenges that we had in Lodi, and no one really addressing the community, you know, your city does a general plan, which identifies where to put the housing, where to put the industry where to put the commercial, but they don’t really plan that much on the economic growth, the security of that, because without that, you don’t have a good community at all. And so we, we, you know, I took that on, because we had health challenges, too, in the county where we live in California, one out of every two people are either pre diabetic or diabetic. That’s a lot of money that, you know, that the workforce has to put in to, you know, towards that element alone. So we got a good response from our larger employers, we came out with programs to help their people get healthier. That’s what one of those five areas was about in the workforce development, the retiring baby boomers, the younger people coming in, are they prepared to work with the millennial generation, there are some challenges. And so we see that and we wanted to have some frank conversations with our school district to make sure that we were preparing kids for the workplace, not only on hard knowledge, skills, but soft skills as well. And so I just sort of lit myself on fire.

And started talking to I went around groups and pushing this concept 2020, I had a population pyramid, which is one tool that I would recommend to any chamber commerce professional. It’s a bar graph that shows the population and how it is arrayed in your community, population pyramid, and ours, what I mean, there’s 1000 things that that one graph can tell you. And it makes you aware of the changes that are coming over the next 10 years in your community population wise. Right now, we see a lot of shifts coming in. So how does that impact your community? How do you change your community to or prepare your community whether you know for what’s coming? And so we I would go out and talk to service clubs, I got on the stage at the community theater with about 900 people, and I just wanted people to get close to me. So the what was burning inside me would catch them on fire too. Because what vision 2020 needed was about 70 volunteers, leaders and influencers to pick up this mantle and start charging and that’s what we did. We put about 15 people in each one of those five areas. We call them that vision action team. Okay, kind of goes with Lodi right wine. So it wasn’t the chamber. I always envisioned the chamber being on top of a mountain kind of kicking over some big rocks and hoping that a landslide would start when when the chamber rocks would hit the healthcare rock and in the education rock and it would start to roll down. And so it it quickly became bigger than the chamber but the chamber had the responsibility to drive it. And that meant the board I tried to put as many leaders and influencers on my board as possible. We only had a board of 12. Today we have a board of 15. But in those days, we had a board of 12. And the best business people in Lodi is what the goal is. I could talk about how we do that to the nominating committee, which is valuable for chamber execs. But what we did was we, we built the board drove it in five areas. So we put two board members on each one. And so they were in charge of running their that their vision action team. And if it was tourism, we had the leaders and tourism in our community on that committee. If it was workforce development, we had the career tech people from the high school we had the community college, we had employers, from industry and from business, all kinds of business sectors. And health, we had a bunch of health professionals, they’re trying to work on this big problem about the diabetes, and the health of our community, the health of our business community. Very important. So you kind of get the idea. We had 70 people from the community, top people, the superintendent of schools, a CEO of the hospital, and they brought some of their folks. We had this we had city government, their city council people even had county supervisors want to sit in because they heard about this. I had one county supervisor say, Well, can you come do this for the county?

No, I can’t. There’s only one of me. But we wrote a 43 page booklet with color photographs and graphs and things to back up everything that we were trying to the condition that our community was in where we wanted to go and how we thought we were going to get there. So each of these five vats, the people, they started with a vision statement, they created a vision statement for tourism, created a vision statement for workforce development and so on. What will this look like? What will tourism look like in Madang? In 2020? That was the question, what will it look like? Right, and so they wrote a vision statement of what that would be. And then the next thing they had to come up with once they had the vision statement was what are the strategies that we have to employ to make that vision come to pass? And then once you get the strategies, strategy, number one, number two, number three, what are the action steps over the next five years because this was 2014, to get us to 2020 to achieve our vision. So vision flowed into the strategies. And the strategies were made up of action steps that were on a timetable. lead organizations lead people were identified to make sure that that thing kept moving forward, that actions do

Brandon Burton 23:29
I love that. I love the idea of these bats to be able to have these or these committees to over these specific segments have the vision to three that vision, the strategies, the action plan and see these things through to you know, like you said over a five year thing, so I assume the people that are involved with these vats, it was a was it a five year commitment to be on one of these committees. Is that how I was approached Okay. Very good.

Pat Patrick 23:57
As some people you know, drop out some new ones. Come on. So, yeah, so a lot of great things happen. We have a huge today we have a huge biking community bicycle. It was enough we want to have one stage I guess you could say we had two people in our livability that and they formed bike Lodi and now bike Lodi has done fantastic things. I mean, we have bike trails that go from downtown now all the way out in all directions. We didn’t have that before. We didn’t have tourism wayfinding signs before we got those put up. These are examples of the action steps to get things done right. And so great things just sort of organically came out. And it worked. It worked.

Brandon Burton 25:05
So now here we are, as we record this, or at the end of 2021. This will be releasing beginning of 2022. But you guys have been able to see this vision unfold. How do you vision out? You know, the next five years? Let’s say, I have is that looking for Lodi? And are you continuing the same type of structure, same type of model or what? What’s your thoughts and plans going forward?

Pat Patrick 25:33
Okay, good question. We, there were a total of 55 action steps that were created for those five. That’s right. And we achieved 38 of them, which is quite a few. And some of the ideas were just a bridge too far. And some of them weren’t, didn’t turn out to be a good idea at all. And so what we did was we wanted to keep an effort going, but the main effort, what changed in our world was businesses started coming over the hill, there’s been an exodus from the Bay Area, Sacramento has really prospered from that. And again, load I really hadn’t been marketed. And so we we created a completely new website. Not a chamber website, but what I call an attraction website. Yeah. And it’s called grow in Lodi, very simple, you can go to it grow in lodi.com. And you’ll see a lot of information about Lodi from what, what the living is about here, what the climate is about, what, what’s to do here. testimonies from business owners who were doing business in the San Francisco Bay Area, and they came over to Lodi and started or renewed their business and what has been their experience and so it’s it’s been catching on slowly but good. We have one of the fastest growing businesses the fastest. Certainly the fastest growing business in Lodi, and one from Sunnyvale is a business called Cepheus. Their molecular diagnostic company that bought out a supplier here that supplied them with a key product. And long story short, they bought that company 38 employees today they’re at 750. Next year, there’ll be a 2500. Wow, molecular diagnostic and healthcare right now is head of premium. They went from one small building to now four very large buildings and made the made the step to bring their research and development over here. So that’s huge for a small town. And so they’re growing in Lodi, and we’re using them as sort of a bell cow to bring other people over, because they’ve had some great success here. And they’re big proponents, they love it here. And so there’s room for more. And so that grow in Lodi, today’s Board is saying okay, what’s next? We really liked what vision 2020 did. How about a vision 2030 And I couldn’t agree more. Yeah. I agree more. And so we’re, we’re in the very early planning stages of that. I’ve got an excited board. And that is so key to any success that a chamber executive at a chamber could have is to get the right people on the bus and sitting in the right seat. That’s right. Yeah.

Brandon Burton 29:01
And I think a big part of that is these bats he talked about that’s putting the right people in the right seats that are excited and know about what the opportunities are in these different segments that are specific and relevant to Lodi you know, in our conversation but you get get those people in the right seats, they are able to create that vision, bring it back together create the synergy it’s just it’s a great model that you guys have gone through and and you’ve done well explaining it to because I can see all the different intricacies you know that have gone into this.

Pat Patrick 29:36
Right. Yeah, and some of the serendipities are the real the relationships that form you know, because here’s the school district in their silo so to speak, you know, fighting the battles that they fight working every day hard, everybody’s busy. And then here’s city government over here and they’re doing their thing and then here’s, you know, health care over here. They’re doing their thing. And here’s the Chamber of Commerce trying to help everybody out in all directions. And so, hey, what if we all got into the same silo? Right? Instead of all working, so, you know, making time to align ourselves with each other over the big community, the things that are really driving to unity, and, and their little rolling, or their big rolling and working together. And that is, that has been great. And I think that’s really one of the things that is, in the My current board about wanting to, hey, let’s do that vision. 2030. Right, because we know we’re not where we want to be yet. Yeah.

Brandon Burton 30:49
So as we start wrapping things up here, I wanted to ask you, for the listeners, what would be maybe a tip or an action item that you would encourage them to do to help, you know, elevate their chamber up to the next level?

Action Item/Tip for Chamber Champions

Pat Patrick 31:03
Yeah. Well, I mentioned reading, it’s a funny thing, you know, you’re gonna watch a video or you can listen to something of book on tape or something. Yeah. And they’re great. But, you know, set a goal, if you’re a leader, set a goal to read a book a month. And usually books around 200 pages long. And so that’s like 10 pages a night, put up a nightstand, and then go to sleep 10 pages, you know, but pick the book, and ask some of the ask some of the CEOs that you look up to for some both times that can help that can help a person out in their leadership role, their community role there, you know, the, the Chamber of Commerce, there’s some great ones out there. One of them’s called Make it Happen. That was one of the first ones that I got. And what happens When the Boomers Bail was very intellectually about the changing indite. In the demographics as the seniors, the baby boomers move out of the work force, and the millennials coming in the changes, you know, dramatic. So it changes you, it makes you smarter, and it also touches something inside you. Chamber executives have, I think, the best job in the community, they really do. Yeah, because you’re working for some great people, working for all the different businesses in your community that create the jobs and those employees, buy homes, make loans through the bank, create property tax, create sales tax, and it makes the community go around. I really believe really truly and believe that you don’t see a good community without a very robust active business community. Face it, we make the we make the community work. If you can get it better for business, you’ll get it better for the community

Brandon Burton 33:31
very too. And I appreciate you sharing those, those book references too. So we’ll have those in the show notes that people can look up and if they wanted to check out one of those books make it happen or what happens in the boomers Dale and you mentioned earlier the Coming Jobs War as well. So good options.

Pat Patrick 33:50
Those are just three. Yeah, if anybody wants to get in contact with me or you can go to the to the chamber website, Lodi chamber comm click on grow in Lodi, and you’ll see just a little introduction to vision 2020. Not the whole thing. But I could supply them with other information. Somebody wants to go further. I knew, I know, chambers do a lot of community type plans. But I never came across one that was an economic look forward. Because that really gets to the heart of so many issues. It does.

Brandon Burton 34:29
Right And speaking of looking forward as we look forward to the future of chambers of commerce in general. And how do you see the future of chambers and their purpose going forward?

Future of Chambers

Pat Patrick 34:40
We only become more and more important in the information age if we still refer to ourselves as being in the information age. There’s so much out there. And we know that a lot of it can’t be trusted, or it’s always going to have a leftward spin or around With spin, where is where’s truth? Versus truth? A chamber is not Republican, it’s not Democrat. It’s not red, it’s not blue. It’s, it’s it’s the community. It’s about the future. That’s where That’s where a chamber is roll is. And it, it creates opportunity did, I think a podcast from chambers, um, we we started down that path. But then the board sort of took us in a new way. And so I’ve got all the equipment that I’m working because I think, to be the same middle, right, the same middle, on on community issues, you’re gonna tackle probably anything that’s happening in Washington, DC, or, in my case, even Sacramento, as low as a small community, but in that community, you know, if your newspapers are going out, or they’re getting thinner, now’s a good time to start, I think, bringing two people together, like point counterpoint. Yeah. And and do it very respectful of each other. And do it with information, not necessarily what your opinion is, but what you know, to be the facts on this issue, and the other person who may be and have an intellectual conversation. And I think that can be very, very valuable. And it they, I don’t know where it would go. But I think it would go in ways start on the business platform approach. But I think it could go very deeper into things like homelessness as I can. Yeah, every community’s got that challenge. And, hey, there’s the smartest people I know, are business owners, right? Very successful business owners. What do they think? How can they think out of the box, and help the community get a program?

Brandon Burton 37:11
I love that if if the purpose of a chamber is to help build stronger communities, you need to be that go to resource of trusted information, that’s that sane center to be able to bring both sides together and really get behind issues to drive progress forward. So I think you hit the nail on the head

Pat Patrick 37:29
is that we call ourselves a three C chamber. I don’t know if you’ve heard that before. Yeah, yeah. A catalyst for business growth, a convener of leaders and influencers, for positive change, but always to be seen as a champion for the community, three C’s catalyst, convener, and champion.

Brandon Burton 37:50
That’s, that’s why I call my audience chamber champions, you know, they that’s one of the essays to draw him in.

Pat Patrick 38:00
And that’s what they need to try to ascribe themselves to the film. Yes.

Brandon Burton 38:05
Well, Pat, before we go, I wanted to give you an opportunity to put any contact information out there for listeners who may want to connect with you and learn more about your vision 2020 and going about creating a vision of their own their chamber, what would be the best way to reach out and connect with you?

Connect with Pat Patrick

Pat Patrick 38:24
Well, I can be reached at PPatrick@LodiChamber.com. And the old fashioned way on a telephone for my direct line is 209-365-4604.

Brandon Burton 38:45
Which is perfect. And I will get that in our show notes for this episode as well. So we’ve got a lot of good stuff in there. We got some book recommendations, we’ve got pets contact info, a pitcher Tucker, hopefully we’ll get in there as well. So go to chamberchatpodcast.com/episode158. And, Pat, it’s been a pleasure having you on here. I really appreciate you carving out some time to visit with me and to talk about this important work that chambers across our country are doing and you guys are doing a great job there in Lodi.

Pat Patrick 39:18
Thank you. Thank you, sir. Enjoy.

Brandon Burton 30:28
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