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Brandon Burton 0:00
This is the Chamber Chat Podcast, the show dedicated to chamber professionals to spark ideas and to get actionable tips and strategies to better serve your members and community.
Hello, Chamber Champions. Welcome to Chamber Chat Podcast. I’m your hosts Brandon Burton. And it’s my goal here on the podcast to introduce you to people and ideas to better help you serve your Chamber members and your community.
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Our guest for this episode is Tara Lea. Tara has been involved in the chamber industry at the local, state and regional level for the past decade, with a passion for leadership and a commitment to making a difference. Tara currently serves as a Vice President of Community Affairs at the Nebraska Chamber of Commerce. In this role, she orchestrates programs and initiatives aimed at cultivating the next generation of leaders and empowering individuals to enact positive change in their spheres of influence. Prior to the Nebraska chamber, Tara was the president and CEO of the Fremont Area Chamber of Commerce. In that role, she managed the strategic, fiscal and programmatic goals for the Fremont Chamber of Commerce. She also served as a spokesperson for the chamber through their region. With almost 600 members in the Fremont area Chamber. It’s the sixth largest and one of the oldest chambers in the state of Nebraska. Tara started her career, her chamber career as the president of the Ralston Area Chamber of Commerce, a 275 member organization dedicated to creating business and community vitality. She’s had. She has a very active role in creating the Ralston 20 year development plan. Prior to joining the chamber industry, Tara was employed at the University of Nebraska, Lincoln Professional Golf Management Program, and as the educational specialist recruiting students from across the country to make Nebraska their home. Tara has served as a board member for a variety of civic and government organizations. She’s She was elected to the Nebraska Chamber of Commerce executives and Mid America Chamber of Commerce executive board of directors by her peers, and is currently past chairman of both organizations. Tara has been recognized for both service and professional leadership through the Midlands Business Business Journal, 40 under 40 Leadership Award. She has earned her Bachelor’s of Journalism and Broadcasting and has a master’s in educational leadership from the University of Nebraska Lincoln. Tara is also a 2021, graduate of the US Chamber of Commerce IOM program. Tara, we’re excited to have you with us today here on Chamber Chat Podcast. I’d love to give you a moment to say hello to all the Chamber Champions who are out there listening, and to share something interesting about yourself so we can all get to know you a little better. Well,
Tara Lea 3:32
thanks, Brandon, and hello to all my chamber friends across the country, so excited to be on the podcast today to share just a little bit of knowledge that I probably ripped off and duplicated. From some of my friends across the state over the years. My bio is very long with some big words that chatgpt helped me make up. So thank you, Brandon for sharing that. But a big thing that you see in there is Nebraska has mentioned many, many, many times. Born and raised Nebraska, very proud Nebraskan. I think something interesting about myself, and I’m going back a few years here, but when I was a senior in high school, I was both a Nebraska cow queen and pig queen in the same year. So I got to go around the state of Nebraska to fairs and community events and hand out ribbons and just be a promoter of short horn cattle and the pork industry across the state. So I think my, my love for Nebraska, and kind of ending up here in the Nebraska Chamber of Commerce role probably started way back in high school
Brandon Burton 4:31
and talk about something to aspire to, cow queen and pig queen. Wow,
Tara Lea 4:36
just the royalty of Nebraska. You know, I still get the crown out once in a while. No, I’m just kidding,
Brandon Burton 4:41
and we’ve got her on the show today, folks, I love it. But tell us a little bit about the Nebraska chamber, obviously, State Chamber, but give us some perspective the size scope of work, how you guys are involved working with other chambers staff. Just to you. Kind of get our mindset straight as before we go into this conversation today,
Tara Lea 5:04
absolutely so. As you mentioned from my bio Brandon, I’ve kind of climbed the chamber ladder here. I like to say I started a small chamber, went to a mid sized chamber. Now at the Nebraska State Chamber, it’s an entirely new beast and animal compared to the local chambers. We have about 1000 members here at The Nebraska Chamber of Commerce, and our focus is obviously statewide. So we want to make a huge difference from Western Nebraska all the way to Eastern and North and South. We want to cover the whole state. So as most chambers do, we do a lot of lobbying for our businesses and communities across the state. But my role, which is new, is really to work with the local chambers across the state of Nebraska as well. So I kind of have that inside track and know what a weird job that we have. So I can be that person to new folks who come into a chamber role and help do some training and education for them. I can also, if they, you know, chambers have issues or events or things they have questions on, we’re the resource for them, trying to do a lot more meetings with the local chamber folks. So in a way, we’re making all the local chambers an extension of the State Chamber, and I think that’s just going to make the entire state a whole lot stronger as we move forward with that. Here at The Nebraska chamber, we have 12 employees that are here in the office, and then we just started a new initiative a couple months ago, which is also my baby, called six regions one Nebraska. And we’ve hired six navigators across the state, who then are kind of an extension of the chamber as well, working on some regional projects in each of those, those communities, in those areas.
Brandon Burton 6:36
Man, that you guys are busy. I mean, this is, this is awesome. I love, especially your role, this new role that’s been created, and seeing the local chambers becoming an extension of the State Chamber and and having the six navigators. I mean, Nebraska is not a small state. I mean, you get in the East Coast and you get states you can drive across in 30 minutes. Not so much in Nebraska, right? So it makes a lot of sense to have your your delegates?
Tara Lea 7:03
Well, it makes a huge difference, because even for the 12 of us, you know, each of us trying to get out to the western side of the state, it’s eight hours across the state, so we were not spending nearly as much time out there as we should have been. So yes, to have somebody right there in the community, to always be a resource has just been huge for us.
Brandon Burton 7:19
Yeah. Now that is fantastic. And really, that could be a whole podcast episode there. But our focus for our conversation today is going to be around creating conveners. So maybe some of that comes into the conversation today when we talk about, you know, helping to lift up some of these chambers, get them trained and educated, but ultimately creating conveners and and becoming one of those, you know, pillars in that C, you know, the 3c of chambers. So we look forward to diving deeper into this topic as soon as we get back from this quick break.
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All right, Tara, we’re back. So as I mentioned before the break, our topic for our conversation today is creating conveners. So as you hear that topic and the approach to your work, what does that mean to you? How do you approach creating conveners in your day to day work?
Tara Lea 10:20
So that has been just a passion of mine the entire time I’ve been in the chamber industry. I mean, even at the local level, it’s so important to bring together not just your your members and local businesses, but make sure they’re still working with city government and county government and, you know, make all of us working together to move things forward in the right direction. So now, in my role, literally, I get to do it every single day. So I mentioned the six regions one Nebraska initiative. I also run our leadership Nebraska program. So I know we have a ton of leadership programs across the country. Each of them has its own awesome element, but, you know, a lot of are very similar as well, but that’s really where I have the opportunity. We have about 350 Alumni members who we do events for throughout the year. And then each year, we take a class of between 30 and 35 those folks are from all across the state, and then we go visit different communities across the state. So at that time, it’s all about those introductions, bringing people together. It’s amazing to see, even years later, folks that are working together because they met at an alumni event or they were in class together. So I really think that’s to form those partnerships is huge, and anything I can do to make that happen is just a true passion of mine,
Brandon Burton 11:32
absolutely. So tell us a little bit more about that. As you as you take these alumni, you divide up, you go out and visit others. What? What does that look like? What do you provide? What’s the curriculum, if you will?
Tara Lea 11:43
Yeah, great question. So again, if you have a local Chamber Leadership Program, you’re probably meeting one day a month or something along those lines. For leadership, we meet three days a month, so it is a huge time commitment for folks, but we start at noon on a Wednesday and wrap up on noon on a Friday. And the whole goal, obviously, is there’s a leadership development component, which is huge, but it’s also the relationship. So we are making sure the folks in this class are getting in front of the mayors of communities, or just the key people that are in that community, senators, whoever that might be, and then the top business leaders in those communities as well. So they have that resource and they know them. And then we take a lot of behind the scenes tours as well. So Nebraska is a large manufacturing state, so we get to see some really cool things that are made right here in the state of Nebraska. Each month, we’re in a different part of the state. So we do southeast, we do Western, northeast, central Lincoln, Omaha. We hit kind of all some of the hot spots across the state. And again, just to showcase it’s usually focused on the top hitting issues within a state right now. So obviously, this year, child care comes up in every single session. We go to communities and see what kind of facilities they have or how they’re kind of battling. The child care shortage crisis across the state. Housing has been huge for a number of years. It’s fun to go see some of the small homes and just or the things that are being created, you know, in these communities, to make sure they’re covering the housing they need, housing they need, and then just workforce. So issues in Nebraska, but also issues across the whole state, we are not going to find an answer. Unfortunately, I wish we had that crystal ball that told us, Hey, here’s the answer to all of this. And if someone listening does have that, please call me and tell me what that is. But it’s just nice to see what other folks are doing, so then the people in the class can take those ideas back to their communities and help build and try to solve some of these issues that we have across the state.
Brandon Burton 13:38
Even if somebody has solved it. It’s probably only solvable in their community and whatever adaptations need to happen. So the thought came to me as you’re explaining how this, how the program works with these visits, these manufacturing facilities, you know, just getting out and seeing, you know, the childcare place, the the workforce and the housing issues. How is this all working towards the goal of creating conveners? Or would you say that’s the goal? Absolutely
Tara Lea 14:09
is the goal. And I think it happens every single session, because someone will meet someone that then they can go work with or push a project forward, because they had the opportunity to convene and meet with those folks while they were on a tour, listening to a panel of speakers. Even just the leadership development, it’s it’s getting those folks in the class stronger and more knowledgeable, so that they can then go back to their communities and bring everybody together, convene people that need to be in the room to push things forward and make things happen across the state.
Brandon Burton 14:39
Absolutely, I was thinking just the just the perspective that’s opened up to these individuals to go through the program, I think is so valuable in creating conveners, to be able to look at a problem from multiple angles and say, Yeah, I know somebody over here. Let’s bring them in. Let’s and maybe that’s getting more into the catalyst phase. Is the you know that that other C, but I think being a convener is so important to be able to have those connections, bring them in, have that perspective, to approach things from from different, different angles, really, absolutely
Tara Lea 15:12
and as a State Chamber, we just really want to see all of our local communities advance and grow. And so that is obviously huge for us is when we can bring folks together and do some the right people, so then they can go back and make an impact within their community.
Brandon Burton 15:25
Absolutely. So I know we’re talking a lot about the leadership Nebraska, can we talk a little bit about how you work with chambers too? Because I want to know, because I feel like there’s some convener development going on with those chambers too. As you work with the local chambers, what are those interactions like? And what do you do to promote them, to support them, to train them. What does that look like? Yeah,
Tara Lea 15:55
so that’s something we’ve really focused on the last couple of years as well. We have no no better value than our local chambers across the state. They are huge resources for us as the Nebraska chamber. So we want to make sure folks are loving their job and wanting to continue working in the chamber industry. Obviously, that’s kind of an issue we’ve had across the state as well, as is folks kind of get burnt out or whatever issues might arise. So we really want to focus on, what can we do to make their lives a little bit easier? So the Nebraska chamber association is our statewide group of chamber executives, and we meet every other week on a zoom call where we’ll bring in experts in the chamber field. Maybe sometimes it’s just a social media expert, an HR expert, just people who can come in and educate our local chamber executives so that then they can be a resource in their local areas and their local communities. We also do two conferences a year where we get as many people together as we can. It’s usually two to three days, and it’s just pure professional development education, but also that awesome time to be with your colleagues who do the things that you do, day in and day out, and they understand how how this job is, so it can be a resource for folks moving forward, just to have that, that person to go to and talk to when needed. As far as spreading the word the chamber newsletter, we love to get local chambers in there. And one of my dear friends in Fall city and I Amber Holly started a podcast a couple of months ago called chamber chatter boxes, where we just interview local chambers and they talk about what makes their community unique, some of the events they have going on. We really encourage folks across the rest of the state or region to go and visit those communities in our podcast. So not nearly the level of the chamber chat yet Brandon, but we have goals to aspire 12 episodes in someday, we will also be at 309
Brandon Burton 17:47
Awesome, awesome. I love hearing chambers podcast. So this is, you know, going through COVID. That was kind of the vision that I saw. Is with the pivoting. I even set up a page on my website called the podcast pivot, right? So during during COVID, chambers still needed to get their messaging out and, and some did, you know, Zoom calls, and they used other tools where they could, you know, put out video. But podcasting, when people are at home and they’re doing different things, and they can listen and and be able to be educated while they’re doing other things, is so important. And I think the world we live in today where everybody’s so busy, that’s a way to reach people, absolutely, podcast so
Tara Lea 18:27
and drive time, yeah? I mean, just drive time in our state too. People in our car a lot, yeah, driving throughout Nebraska. So it’s a nice time to just pop on a podcast and use that, that that windshield time for good, absolutely,
Brandon Burton 18:40
instead of just listening to radio or whatever, I mean, right? Music, yeah, we all have those songs embedded in our mind already, so we don’t need to keep reinforcing. We can, you know, broaden our minds. But
Tara Lea 18:53
that’s right, I could sing a little bit for you if you want to. No, I’m just happy to everyone would turn their this podcast off right now if I started that.
Brandon Burton 19:00
But I was just gonna, I was just gonna say how great you sounded, you know, with the microphone and the podcast set up. So we’ll leave it right there. But
Tara Lea 19:07
perfect, sounds good.
Brandon Burton 19:11
So you guys meet twice a year for a conference that’s you. That’s kind of unique. I see most, most state association, State Chambers, are doing, you know, once a year. So do you know what was behind that? To do it twice a year, and is a turnout similar for both, or is one more supported than the other? Yeah,
Tara Lea 19:32
so we have a fall conference every year, and that’s probably that’s been going on for as long as I’ve been in the chamber industry, and we kind of rotate that across the state, so every region has a chance to be host and show off what they’re doing. That is our bigger event that definitely gets more chamber execs there. And then in the spring, we do what we call mini institutes. It’s just a two day session. It’s typically either centrally located in the state of Nebraska or Omaha, Lincoln area. And that started. Gosh, probably five or six years ago, just because people wanted more they wanted to get together more often. They wanted more education opportunities. And that one, it’s a little less attended, but again, it’s just a two day event, so sometimes people coming from further distances, it’s, you know, can I justify the day and a half compared to the three days? And so we tried to keep the prices really low on that too. We know there’s not a huge budget for professional development, a lot of small chambers, so we keep it under $100 for both of those conferences, and try to provide as much value as we can while folks are together. Yeah,
Brandon Burton 20:33
that’s great. I think for those listening who may be on a board for their state association, just take some ideas. See if there’s value in your state to do something similar. But from Tara’s perspective, it’s all about strengthening Nebraska. So don’t, don’t, don’t compete too Right, right? Don’t
Tara Lea 20:50
get too good. Go ahead and do a few things, but you know, don’t. Don’t be as good as us. Just kidding,
the whole country will be better if everybody works together. So it’s all good.
Brandon Burton 21:00
Absolutely. I love it. I love these approaches. I mean, you guys are, it seems like you’re doing things right, to build up leaders to to turn them into conveners that are going to strengthen their communities, be that extension of the Nebraska chamber throughout the state. I love the strategy that you guys are making. Is there anything else to the approach that you guys are taking that’s worth noting again, for those listening who may be taking something, taking what they hear today, back to state association or or up to their State Chamber and say, Hey, can we do this surgery? Have you thought about this? What? What would you suggest? Yeah, I
Tara Lea 21:36
know I mentioned it, but I really there’s so much value in having someone at the local level. And that’s, I think, when I came from a local chamber to the state that was the biggest piece that was missing. It was, you know, we were expecting our members to come to us all the time. And even at local chambers, we do that too, where it’s like we’re hosting these events. If they’re members, they should be coming to our events, coffees, urban cuttings, whatever it may be. At the State Chamber, we were hosting three events a year, and expecting folks to just show up. Well, that’s that’s not a great way to do business. That’s not a way we find out what our members need and want. So statewide, I think the best thing we did is have these local navigators in communities, where they can get out and hear from each individual member, or even if they’re not members, just communities across the state, local chambers, I think, do the same thing. And I’ve really stressed this to my local chamber friends, is that you need to meet one on one with with as many members as you can. We’re here to make the business community a better place. And if we don’t know what the issues are that our business leaders are facing, there’s no way we can do that. So that one on one, time that you spend with your members is so valuable and so important and and even if, you know, no solution comes out of it, just the fact that your business member feels heard is huge for them. And when that invoice comes around to pay again, you know, the following year, they’re going to remember that time they spent with you, and it’s going to be a lot easier for them to write that check, instead of, you know, debating if they continue their membership or not,
Brandon Burton 22:59
yeah, and this, I mean, I feel like we see this model from the US Chamber, where they have representatives that they come and they’re going to state conferences, and they’re going to local chamber, you know, events and being, being seen, being present, taking note on what, what are the issues of importance, and being able to take them back to the US Chamber say, Okay, let’s focus on these things. So it’s a great, great model. It seems to be working for them. So why not? Why not do it in Nebraska, or whatever state you’re in right now? So exactly
Tara Lea 23:32
Brita. The other thing I was going to mention that we do is, I know, when I was a local chamber exec, the lobbying side of things was not my cup of tea. I didn’t, didn’t follow very well. I didn’t, didn’t understand a lot about it. I can easily admit that. But so what we do at the State Chamber also is, during the legislative session, we’re giving our local chambers kind of cheat sheets that they can then share in their newsletters or meetings with their government affairs council, where we’re basically like handing it to them with the Cliff Notes, like, yes, here’s the big things that are happening during the session or even happened this week at the state capitol. Feel free to do a social media tweet that’s similar to this, or, you know, whatever it might be, just really getting those resources to the folks that aren’t comfortable with it and don’t, you know, I would never want to do a newsletter and put something that I wasn’t 100% sure about, and now we’re just taking the guesswork out of it for the local chambers. And here you serving on a platter, like here it is. Go ahead and just copy and paste, and then if they have questions, our government affairs folks here at The Nebraska chamber are amazing and more than willing to go out and do lunch and learns and things with the local Chambers as well with their businesses, so that it kind of takes some pressure off that local chamber leader and the experts can come in and really talk about what’s going on in the capital.
Brandon Burton 24:44
Yeah, and advocacy should be such a huge part of each local chamber, and we all know chambers typically run understaffed, so to be able to put in the time individually to do the research, take an opinion to say what’s best for our business community, that’s a huge and. That’s a full time job, really, yeah, and absolutely, to be able to have that support from the State Chamber to say, Here it is. Now, I would suggest for everybody still read it, you know, look at but yes, use that as a resource to promote and put out there and and call it your own, you know, say, in a partnership with the State Chamber, this is what we were standing on, and it’s hard to go wrong if you take that approach. So great point. Nobody
Tara Lea 25:27
goes to school to learn how to be a chamber professional, and we wear so many different hats that it’s just nice when we can have, you know, help out there along the way to make us look better. That’s always a good thing, absolutely.
Brandon Burton 25:39
Well, Tara, as we start to wrap things up here, I wanted to ask, on behalf of a listener who’s wanting to take their chamber up to the next level, you’ve shared some great, great tips and strategies, but what might you offer for a chamber that’s trying to accomplish that goal of of taking their chamber to the next level?
Tara Lea 25:55
Yeah, don’t be scared to try new things. I think we kind of get in our little ruts of we’ve always done it this way, so we’re going to keep doing it that way. And I think that mentality, hopefully, is changing a little bit as we’ve all had to reinvent ourselves, especially through the COVID years and things like that. But I think just go ahead and try that event. If you’re if you’re not sure if it’s going to work or not, do it one year if it flops, who cares? Don’t do the next year. If you are looking to change some initiatives within your city your community, go talk to the mayor. Go make those relationships happen so that you can really push things forward. But you can’t be scared to try new things, because we’re ever changing and continuing to show our value to our members and our communities. So take the leap and do whatever fun event or initiative that you’re hoping to achieve,
Brandon Burton 26:43
absolutely. That’s great advice. As we look to the future of chambers, I always like to see, you know, what does your crystal ball say? How do you see the future of chambers and their purpose going forward? Well, let
Tara Lea 26:56
me wait my taro cards out here. No, I’m just kidding. So I could not be more excited for I feel the future of chambers are going throughout our country. I mentioned before COVID, like we all did a rebrand, right? We were worried. What are we going to look like when we come out on the other side of this? We can’t do things the way we always did. I truly believe chambers are stronger now than we were five years ago. I think we’re just going to continue to grow. I do see some more partnerships happening, whether it be regional chambers forming or more economic development and chamber folks merging. I think that’s probably the way things are going to go. But I think we’re only going to be stronger because of that. So I think, yeah, I have no doubt that chambers will continue to play a huge role in their communities. They will be the people who know everything about what’s going on and the place that folks go to to find the latest and greatest information. And I can’t be I can’t wait to be part of the ride, and it’s so fun where I’m at now, because I not only get to see it at the state level, but I really get to see it happening in the local communities as well, and that is absolutely amazing. Yeah,
Brandon Burton 28:01
I love that vision of the future, and I am going to plug just our previous episode with Angela Wilson. She talked about negotiating contracts. So that is the future, with chambers merging and taking on more of an economic development role. Give that episode a listen and just really get into what you need to be considering as you approach contracts with these different partnerships. But I love that, that vision of the future. So thank you, Tara, absolutely. Yeah. So I wanted to give you a chance to share any contact information for listeners who may want to reach out and connect with you. Learn more about how the Nebraska chamber is approaching different things, or what they can do to to strengthen their chamber. What would you Where would you point people to to reach out and connect?
Tara Lea 28:45
Yeah, I am always available via email. I might take two emails, like it did when Brandon tried to set this up today, but I promise I will try to get back to you much of the first one. My email is just tlea@nechamber.com, again, T, L, E, A, at, N, E, chamber.com, or I’m always available. You can call me at 402-480-6918,
they also have a great Nebraska chamber has a website that’s great leadership. Nebraska has an awesome website. I would also, if you’re interested in leadership program, would follow leaders from Nebraska on Facebook. We’re always posting the fun things that we’re doing, so feel free to give that a follow and and steal some ideas from us as well.
Brandon Burton 29:31
That’s perfect. We’ll, we’ll do our best to link all of that in our show notes for this episode. Make it easy to find all the places and and links. But Tara, this has been great having you on chamber chat podcast. I love the energy and enthusiasm and the insight that you brought to us today, and appreciate you spending time with us. Thank you so much. Well,
Tara Lea 29:52
I so appreciate the opportunity and all the local chambers and State Chambers keep doing great work. Really proud of you, and can’t end without saying, Go Big Red.
Brandon Burton 30:00
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